Week of June 7, 1999
Elizabeth Arden Introduces Green Tea Scent Spray
Elizabeth Arden is capturing the uplifting, feel-good benefits of green tea with the launch of its Green Tea Scent Spray and Fragrance Collection this August. "The growing appeal of green tea and its health benefits are becoming more and more apparent," said Victoria Spellman, Vice President, Global Marketing for Elizabeth Arden. "The introduction of the Green Tea Collection is Elizabeth Arden's take on the modern day movement towards natural herbal remedies to enhance the body and soul."
Nutrisse Nutricolor Masque Introduced
Maybelline and Laboratoires Garnier, both divisions of French cosmetic company L'Oreal, are launching Nutrisse Nutricolor Masque in the U.S., a new generation of haircolor. Nutrisse is the first permanent haircolor masque that delivers rich, radiant haircolor and nourishes hair with special conditioners. Enriched with the nutritive Fruit Oil Concentrate, the Nutricolor Masque penetrates the hair fibers to protect while depositing rich color. Its thick, no drip masque formula saturates each strand with color and provides 100% gray coverage. Nutrise offers women a strikingly diverse color palette with 24 vibrant, fashion-forward shades. According to the Company, the growing popularity of permanent haircolor is reflected in women's changing haircolor needs. Gray coverage is no longer the only reason why women want permanent haircolor. Women now want brilliant, long-lasting color results to "feel good about themselves" and to create a whole new identity. Nutrisse Nutricolor Masque will be available nationwide in mass market retail outlets beginning July 1999 with a suggested retail price of $6.99.
TCBY Lauches Novelty Frozen Yogurt Bars
TCBY Enterprises, Inc. has launched a new line of novelty frozen yogurt bars in club stores, supermarkets and grocery chains. Low-fat, premium flavors include Chocolate Covered Cherry Swirl, Cotton Candy Swirl and Orange Swirl. The packaging for the new TCBY Frozen Yogurt Bars was designed by Fisher Design, Cincinnati, OH.
JP Marketing Services Acquires Printer Display & Demo Technologies
Portion Of LMDX Corp.
JP Marketing Services recently acquired the printer display and demo technologies portion of LMDX Corporation, based in Irvine, CA. Richard Layne has joined JP Marketing Services as Vice President, Interactive.
LMDX is best known for its "Try Me!" printer demonstration system, which has helped revolutionize the method of communicating to prospective customers in computer retail stores. JP Marketing Services, located in Los Angeles, CA, is a full-service marketing agency which specializes in the area of POP/POS, fixturing programs and interactive displays.
Kraft Names P. Sneed Chief Marketing Officer
Kraft Foods, Inc. announced that Paula A. Sneed, Senior Vice President of Marketing Services, has been named to the additional newly created post of Chief Marketing Officer. Sneed's major responsibilities include media services, advertising services, corporate and consumer promotions, database marketing, ethnic marketing, Kraft Kitchens, marketing information and systems, packaging communications, new product development, creative services, the consumer resources and information center and the Kraft Foods equity initiative. She joined Kraft in 1977 as an Assistant Product Manager.
Sanford Int. Promotes A. Markelz To VP, Marketing
Sanford International has promoted Aimee Markelz to Vice President of Marketing. She will be responsble for developing marketing strategies that drive sales and profitability growth for all Sanford product lines outside the U.S. and Canada. She will also work with marketing managers at Sanford's international locations to support local marketing efforts and ensure a consistent worldwide direction.
Allied Domecq Appoints Key Marketing Executives
Allied Domecq Spirits, USA has appointed key marketing positions, according to Paul R. Block, Chief Marketing Officer. Daniel J. Roselli was appointed Vice President Marketing -- Contemporary Brands, with responsibility for the Company's Kahlua liqueur and Sauza tequila brands. Most recently, Roselli served as Marketing Director for Mars Inc.'s M&M's Chocolate Candies. Matthew Wiant was named Vice President Marketing -- Classic Spirits, with responsibility for Courvoisier cognac, Canadian Club whisky and Beefeater gin. Wiant most recently served as Marketing Director for Dannon International Brands USA.
In addition, Craig Johnson has been appointed Brand Manager of Hiram Walkers Liquers, announced Dave Waluk, Vice President, Group Marketing Director, Prestige and International Brands. Johnson joins Allied Domecq Spirits from the BIC Corporation, where he worked for more than six years in several brand management positions.
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