Perfect Results Uses P.O.P. Materials To Get Great Results After Brand Restage
Perfect Results hair care products, formulated for professional stylists, had expanded to include products for home use. The Company called on Chicago-area's Thynk Design to update its image and message before the launch.
Salon stylists who wanted products that would deliver healthy looking hair and manageable style had become the secondary target. Women of color between the ages of 18 and 49 who wanted products that would allow them to maintain their style at home, were primary. Creative Director Bob Sprecher, said, "The brand message was going to be seen by both audiences simultaneously via in-store merchandisers and a new e-commerce web site. While addressing the desires of each audience, we had to make sure each message would complement, and not cannibalize, the other."
Thynk's impactful identity makeover gave Perfect Results an on-trend and upscale image that smoothly and seamlessly transitions from one medium to another, something the brand had not been able to achieve in the past. The 2009 first quarter launch included distributor programs, placement of store merchandisers and going live with the new web site.
"Thynk took a concept and created an impactful identity that's perfectly suited to introduce this brand," said Tracey Bell, Brand Manager, Perfect Results. "Clean messaging and powerful images express the brand's benefits and unique qualities and are beautifully integrated on the web site and in point-of-purchase materials." (Web site) www.thinkdesign.com
Little Caesars® Pizza And Pepsi Launch 'Buzz In To Win' National Promotion
Little Caesar Enterprises, Inc. and Pepsi announced a national scratch-off game promotion "Buzz in to Win" in cooperation with Sony Computer Entertainment America (SCEA). This promotion includes national marketing and advertising components and offers Little Caesars' customers across the country a chance to win one of 450 PlayStation® Trivia Prize Packs, including BUZZ! games, PLAYSTATION®3 (PS3™), PlayStation®2, and PSP® (PLAYSTATION®PORTABLE). BUZZ! trivia games bring an immersive game show experience for up to eight players straight to your living room.
"Little Caesars provides consumers high-quality pizza and other products at a great value, and with this promotion, everyone is a winner," said Linda Jaworski, senior vice president of marketing and communications, Little Caesar Enterprises, Inc. "Little Caesars is excited to team up with Pepsi and SCEA to offer our customers even more fun, food and entertainment." Little Caesars customers can receive a "Buzz in to Win" scratch-off code card by visiting participating Little Caesars restaurants and purchasing a HOT-N-READY® pizza with any Pepsi beverage. Customers simply scratch off their code card and enter their code at
to determine if they have won a coupon for a free Little Caesars Crazy Bread® with the purchase of any HOT-N-READY® pizza and a Pepsi beverage or one of 50 PlayStation® Trivia Prize Packs per week. The promotion is being supported with print, broadcast and Web materials along with in-store point of purchase displays. (Web site) www.LittleCaesarsBuzz.com
RESPeRATE Blood Pressure Treatment Device Displayed At Rite Aid
InterCure is now introducing its RESPeRATE hypertension treatment device into retail pharmacies to increase access to hypertension sufferers. Clinically-proven to significantly lower blood pressure, RESPeRATE will be on display in more than 800 Rite Aid retail stores throughout the West Coast.
"Through the deployment of RESPeRATE at Rite Aid pharmacies throughout the West Coast, we are bringing this non-pharmaceutical hypertension treatment to an extremely wide audience, all the while expanding our retail reach in the U.S.," said Erez Gavish, president and CEO of InterCure.
RESPeRATE® is FDA-cleared for over-the-counter sale and is the only medical device on the market clinically-proven to lower blood pressure through paced breathing therapy. The device uses the body's natural tendency to follow external rhythms, interactively guiding the user to effortlessly reduce their breathing rate to a "therapeutic zone" of less than 10 breaths per minute. The breathing exercises with RESPeRATE relax the constricted muscles surrounding the small blood vessels, allowing the blood to flow more freely and yielding a significant and lasting reduction of blood pressure within weeks.
McLane Debuts Candy Multi-Vendor End Cap
McLane, a leading supply chain services company, recently announced that its Candy Multi-vendor End Cap (Candy MVE) is now available to convenience stores across the continental United States. This program provides retailers a cost-effective merchandising opportunity in the highly profitable candy segment.
McLane's Candy MVE provides versatile and modular merchandising solutions to accommodate the diverse needs of stores throughout the country. The program also offers convenience stores free racks and 15% discounts on display products to ensure maximum profitability. Options include: front standing, side wings and an extender option for theater-box size candy (total of 4 configurations) to ensure the right size is available for retailers with different needs.
"Many retailers don't take full advantage of the top-performing products in the candy segment through positioning and organization," said Tony Frankenberger, vice president of merchandising at McLane. "Our Candy MVE program offers retailers a convenient and cost-effective way to place these products in key areas and drive additional revenues."
USDA Certified Organic Wines Now On Display In Select Winn-Dixie Stores
Natural Merchants, LLC, with headquarters in Grants Pass, Ore. and Cartagena, Spain announced that its USDA certified organic wines are now featured in a wooden floor display in select Winn-Dixie stores throughout the state of Florida. All wines in the program will be priced under $20/bottle.
"We are thrilled to be working with Winn-Dixie as they continue to grow their Organic selection," said Edward Field of Natural Merchants. "As more consumers integrate wine into their everyday organic lifestyles, they'll be searching for a variety of quality, affordable wines made with organically grown grapes."
Winn-Dixie will be offering its customers educational information on organic wines and include Tasting Notes, Pairings and Ratings for each of the featured selections. Wines selected from Natural Merchants Selections' portfolio include those from: Bodegas Iranzo - Spain's Oldest Estate Bottled Winery; Agrinatura - Italy's number-one organic producer; Chateau Raymond - Bordeaux's largest producer of organic wines; and La Cantina Pizzolato - Italy's number-one selling organic wines.
"This is another opportunity for us to offer our shoppers the products they have previously only found in specialty stores," said Robin Miller, Winn-Dixie's director of communications. "It's all about offering our customers a fresh and local shopping experience every time they visit our stores."
Majesco Entertainment And Barbara's Bakery Form Marketing Partnership For Puffins: Island Adventure Video Game
Majesco Entertainmentand Barbara's Bakery have formed a marketing partnership to support the upcoming release of Puffins: Island Adventure for Nintendo DS™. Through the partnership, content featuring Barbara's Bakery's popular cereals, Puffins? and Wild Puffs?, will be integrated into the gameplay of the upcoming video game release as "Puffin Tips." Barbara's Bakery will also develop and execute a national instant win game that will take place this spring to coincide with the launch of the video game.
"As we expand our offerings in the casual games space, we continue to explore strategic partnerships that will help raise awareness for our games in unconventional ways," said Gui Karyo, Executive Vice President of Operations, Majesco. "Our partnership with Barbara's Bakery is a perfect opportunity to bring together two related products-Puffins Cereal and our Puffins video game for DS-in a way that makes the experience more fun for the consumer."
"By teaming with Majesco, Barbara's Bakery's Puffins are able to enter into a whole new format for kids to enjoy," said Kent Spalding, Vice President of Marketing for Weetabix North America. "This video game allows us to take the brand beyond cereal, and hopefully will help to increase awareness of puffins among members of the public who can help support the preservation of their species and environment for many years to come."
Barbara's Bakery is hosting a national instant win game for the new Puffins: Island Adventure game. A Puffins: Island Adventure code will be featured on specially marked Puffins? and Organic Wild Puffs? cereal boxes and consumers can then enter the code into the Puffins website to see if they have won a free copy of the game.
Reebok & Cirque du Soleil Launch JUKARI Fit To Fly Workout For Women
Reebok has launched an innovative gym workout, JUKARI Fit to Fly, as part of a new partnership with globally renowned entertainment company, Cirque du Soleil. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. The class will launch in top gyms in fourteen cities around the world. The launch of JUKARI Fit to Fly will be supported by a global integrated marketing campaign throughout 2009 including online, outdoor, in store and in print in key markets worldwide. The campaign will feature JUKARI Fit to Fly action imagery and Reebok On The Move and Reebok Cirque du Soleil apparel and footwear.
The Reebok-Cirque du Soleil partnership and JUKARI Fit to Fly workout are the direct result of insights into what women really want from exercise. Specially-commissioned Reebok research showed that nearly two thirds (61%) of all women would workout more if it was more fun. More than half (54%) felt exercise was a chore. Katrin Ley, Head of Womens at Reebok, said, "The combination of Reebok's heritage in women's fitness and the fun, excitement and innovation that Cirque du Soleil brings to their craft meant that we are in a unique position to provide a solution to this need. The result is a whole new way to move through the JUKARI Fit to Fly workout and a new range of products to wear, designed specifically for women."
Market Street Launches Nutritional Tag Program For Health-Conscious Shoppers
To help recognize National Nutrition Month, Market Street, United Supermarkets' unique market that combines shoppers' everyday grocery needs with specialty items and whole-health/gourmet products, recently launched its new Nutritional Tag program in its six Dallas-Fort Worth locations, including the company's new Market Street location in Plano.
The Nutritional Tags highlight foods meeting gluten-free, heart healthy/diabetes management, lean/low-fat, sugar-free/reduced sugar, and organic standards. The easy-to-understand labels, with corresponding letters and colors, are designed to conveniently lead store guests with special dietary needs to safe, healthy choices. Market Street stores will have signage positioned throughout the aisles to help guests become familiar with the new program.
"The Nutritional Tag program is like shopping with a registered dietitian, helping you select better foods for you and your family," said Alicia Brown, the company's health and wellness marketing manager and a registered dietitian. "We've tagged thousands of food items to give our Market Street guests a wide selection of nutritious items. Health-conscious guests will really appreciate the great steps we've taken to make shopping in our stores as easy as possible."
Jamba Juice Expands Non-Traditional Franchise Growth Strategy With Rollout Of New Airport Kiosk Locations
Jamba Juice, a leading provider of healthy, fun and on-the-go food, snacks and beverages, has opened new Jamba Juice airport locations as the company expands its non-traditional franchise growth strategy. The initiative builds upon Jamba's success in launching franchise kiosks and small formats at over 20 colleges and universities nationwide and brings a delicious, healthy and portable food option to busy customers on the go.
Capitalizing on the trend towards healthier fare within the multi-billion dollar QSR category, and recognized as one of the healthiest food and beverage brands, Jamba offers food service operators and franchisees an opportunity to serve travelers searching for healthy, on-the-go food choices amidst a sea of high-fat, low-nutrition airport outlets. With a short installation time and affordable build cost, Jamba's modular kiosks are specifically designed with eye-catching branding and streamlined operational flow to succeed in high-traffic venues. A total of 50 new Jamba franchise locations are planned for 2009 - of which 30-35 will be non-traditional - as part of the company's broader strategy to reposition its business model with a greater emphasis on franchising.
"The Jamba Juice product lineup is ideally suited for airport environments offering travelers a great selection of portable and healthy choices that can be enjoyed as they make their way through the airport," said James D. White, CEO of Jamba Juice. "As we continue to grow our franchise locations, non-traditional outlets will play a key role in our strategy. We plan to introduce several additional airport locations in the coming months and will continue to build upon the success of our college and university-based, non-traditional franchise program which currently includes 23 locations."
Farmers Insurance Goes 'Green' For Homeowners
With an industry-leading commitment to the environment, The Farmers Insurance Group of Companies® offers a new eco-friendly product for its Arizona, Colorado and Oregon customers wishing to "go green." Called "Eco-Rebuild," this new endorsement will supplement Farmers' homeowners insurance by allowing customers to replace destroyed property in ways beneficial to the environment.
"We are excited to bring this product to the market and give our earth-conscious customers an option previously not available to them," said Jeff Reinig, Farmers Insurance Senior Vice President of Home Product Management. "This is quite literally an investment in our global future and we are excited to be the industry leaders."
The "Eco-Rebuild" endorsement includes: $25,000 for extra costs incurred to rebuild or replace with "green" materials. If the house is an Energy Star Qualified Home, the endorsement will cover the cost of upgrading damaged property to meet new Energy Star requirements. There will be reimbursement for recycling debris rather than disposal and reimbursement for extra costs incurred by using other means of power in the event of loss of alternative power generating equipment. This product will be available for Washington customers in April 2009, and for customers in 25 other states beginning July 2009.
Calle Ocho Street Festival And Coca-Cola Join For Recycling Effort
Coca-Cola recently joined with the Kiwanis Club of Little Havana to create one of the most intensive recycling efforts at this year's Calle Ocho, a 16 block street festival in Miami, FL, and generate greater awareness about recycling among consumers.
"Coca-Cola is committed to meeting its goal of recycling and reusing 100 percent of the bottles and cans it produces in the U.S.," said Alejandro Gomez, multicultural marketing manager, southeast region, Coca-Cola North America. "We are thrilled to join forces with the Kiwanis Club to bring recycling to Calle Ocho and help us meet our goal. Calle Ocho is an amazing event where people can have fun, enjoy a Coke and celebrate life while recycling one bottle at a time."
Coca-Cola Recycling place 200 recycling bins along the event route for attendees to recycle their aluminum cans and PET plastic beverage bottles. In addition, Coca-Cola Recycling had interactive recycling station designed to educate the community about the importance of recycling. Volunteers at the recycling station will provide giveaways to festival goers who visit the station to recycle their beverage containers. Giveaways will include coupons for a free 20-ounce Coca-Cola product that can be redeemed at participating retailers. As an extra incentive, a "Caught Red Handed" program was employed at the 8th minute of every hour. Two lucky people caught recycling received a backstage pass for the Coca-Cola Stage entitling them to attend the Coca-Cola VIP area, meet some of the artists and experience Calle Ocho Coca-Cola style.
Jones Soda Debuts Jones GABA
Jones GABA, Jones Soda Co.'s highly anticipated tea-juice blend with the amino acid, GABA, is being introduced this spring in stores across the country. Jones GABA is the only beverage in the U.S. with natural PharmaGABA, which studies have shown to improve mental focus, balance and clarity, while reducing stress. Its benefits extend to a wide array of consumer groups. Jones GABA is available in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Single serve 12 fl. oz. cans contain 150 mg of PharmaGABA and retail for $2.99.
New Balance For Nine West Sneaker And Sandal Line Introduced
New Balance for Nine West takes the best of New Balance sneaker style and infuses hot colors and materials of the spring season - including t-shirt jersey and prep-school seersucker- while including sporty summer sandal styles that have built-in comfort technology. Led by the creative direction of Fred Allard of Nine West, and Savania Davies-Keiller and Roberto Crivello of New Balance, the collection is available this spring.
Green Fairy Absinth Imported To U.S.
Admiral Imports has been named the exclusive importer of Green Fairy Absinth from the Czech Republic. Absinth, a highly alcoholic spirit derived from several herbs including wormwood, contains the chemical "Thujone" which has been surrounded by myths about its effects. Absinth is typically green from the natural herbs from which it is produced or from additives and became known by the moniker "la Fee Verte" or "Green Fairy" in English. Today, this name is the trademarked brand name of the Czech Absinth imported exclusively by Admiral Imports. "Green Fairy is based on a traditional Czech formula which has made it the Absinth by which all other Absinth is judged," said David Higgins, Director for Green Fairy Absinth. Green Fairy is 60% alcohol by volume and will retail for a suggested $59.
ADT Offers Companion Services For 24-hour Monitored Protection
ADT's Companion Services is designed for those who want 24-hour monitored protection in the event of a fall or other emergency. It is an affordable and user-friendly solution that provides independent seniors and others who may have limited physical mobility with 24/7 access to specially-trained professionals. Companion Services helps seniors feel safe so they can remain independent and live with dignity in their own homes," said Anndee Soderberg, ADT marketing manager. "Families and friends can rest assured knowing help is just a button push away when a senior needs assistance." The two-way intercom unit allows the senior to speak directly with an ADT professional in a dedicated monitoring center, operating around the clock. The unit incorporates a highly sensitive microphone, providing communication from almost any room in virtually any home. Also, there's a personal help button, worn as a necklace or wristband. The waterproof button is designed to be used 24/7 so that help can be accessed from anywhere in the house, including the bathroom, where many falls occur.
New TWIST Products Now Available Nationwide At Whole Foods Market®
TWIST, a Boulder, CO-based natural and eco-friendly household cleaning tools company, announced that Whole Foods Market is now offering TWIST's Bamboo Cloth, Medium Naked Sponge and Sponge Blossoms in all of its stores nationwide.
"Whole Foods Market is already home to many of TWIST's products, and we see TWIST as a benchmark brand for ecologically responsible cleaning," said Errol Schweizer, Whole Foods Market's Associate Global Grocery Coordinator. "TWIST products have gained a large following among our customers because they are both sustainable and effective."
TWIST's Sponge Blossoms are small and handy sponges that grow to full-size sponges just by adding water; the TWIST Bamboo Cloth, is a 100% biodegradable cloth made from 82% bamboo and 18% corn, that is great for drying and polishing; and, TWIST's Medium Naked Sponge, is a fresh twist on a conventional sponge, offering a dye-free, durable, 100% biodegradable, and stylish option for day-to-day cleaning.
NESTEA® Introduces Red Tea Pomegranate Passion Fruit
NESTEA® brings an exciting new Rooibos tea to consumers with the launch of NESTEA Red Tea. NESTEA is the first national ready-to-drink ("RTD") tea brand to bring to consumers the natural goodness and antioxidants of red tea combined with the sweet, refreshing taste of pomegranate and passion fruit. NESTEA Red Tea is made from the leaves of the South African Rooibos ("roy-boss") plant. Valued for generations as a source of antioxidants, red tea is also naturally caffeine-free. With only 50 calories per 8 fl. oz. serving, NESTEA Red Tea Pomegranate Passion Fruit contains no artificial colors and all-natural fruit flavors. Consumers will learn about NESTEA Red Tea Pomegranate Passion Fruit and other NESTEA flavors through the NESTEA "Liquid Awesomeness™" marketing campaign.
Nokia 5800 XpressMusic Hits Retail Shelves In U.S.
The Nokia 5800 XpressMusic, which delivers an affordable music device with a touch screen interface to the mass market, is now available in the United States. The Nokia 5800 XpressMusic offers all the music essentials including a graphic equalizer, 8GB memory for up to 6000 tracks and support for all main digital music formats, and a 3.5mm jack. Built-in surround sound stereo speakers offer a powerful sound. "When it comes to music phones, people all over the world want a device that is a great music experience and still works really well as a mobile phone, without sacrificing features," said Ian Laing, Vice President, North America Sales, Nokia.
Pilgrim's Pride Names Jerry Wilson EVP Marketing
Pilgrim's Pride Corp. has named Jerry D. Wilson executive vice president of sales and marketing. Wilson brings 29 years of poultry industry experience to his new role. He previously served nine years as vice president of sales and marketing for Keystone Farms LLC.
Goodyear Names R. Scott Rogers CMO
The Goodyear Tire & Rubber Co. has appointed R. Scott Rogers chief marketing officer for the company's North American Tire (NAT) consumer business. In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company's consumer tire business, including the Goodyear, Dunlop and Kelly brands. Prior to this, Rogers served as senior vice president of marketing and sales for Norwegian Cruise Line and in a number of marketing positions for P&G.
In-Store Experience Moves To Larger Facility In Westport, CT
In-Store Experience (www.instoreexperience.com), a leading provider of customized retail marketing solutions, has moved to larger facilities in Westport, CT, with increased space for sales and marketing staff, as well as dedicated design and prototype development workspace. The expansion is supported in part by the launch of the company's new Flex-Media™ product line, a unique system that combines modular merchandise displays with integrated eye-level digital signage and in-store multimedia. The company is headquartered in Westport, CT with offices in San Diego, Memphis, and Washington.
Starmount Names Richard Trask V.P. Of Marketing
Starmount, a leading provider of end-to-end solutions for the integrated digital signage and retail services industry, has named industry veteran Richard Trask as Vice President of Marketing. Trask will spearhead Starmount's new integrated digital signage initiative.
3DFusion Introduces 3DFMax™
3DFusion (3DF) is debuting the first market launch of its 3DFMax™, stereoscopic Glasses Free, Broadcast Ready 3D display platform. 3DF has designed a 3D NO Glasses, AOOH AD Network Turnkey & Kiosk package, which is a dedicated, customized unit for the digital signage industry. Built upon the Philips 3D Solutions, 2D Plus Depth format, the 3DF IP enhances and augments the 3D advancements to the point of achieving the first 3D Broadcast Ready, picture perfect standard for stereoscopic Glasses Free 3D displays. 3DFusion has incorporated this historical first to market 3D solution into 3 products: the 3DFusion 3D Digital Signage; multi panel Kiosk for AOOH Ad Nets; and the 3DF turnkey "3D in a Box" platform for all non-network applications. The 3DFusion Digital Signage Ad Net Kiosk and Turnkey platforms are 100 percent compatible with existing Ad Net installations, performing within conventional 2D specification guidelines. The 3DFusion platform seamlessly replaces 2D systems without additional bandwidth or installation requirements, and it automatically operates as either a 2D or 3D Display. For more information, contact steve.blumenthal@3dfusionusa.com; (Web site) www.3dfusionusa.com
TiroMedia Offers Digital Signage TMP 200 HD Player
TiroMedia is now offering a low cost Digital Signage player. The TMP 200 HD is ideal for environments where there is no network connectivity. All content is played directly from a USB drive which contains the media to be played as well as an optional play list. The player supports resolutions at to 1080i and is 100% solid state (no moving parts). Most industry-standard media formats are supported. This includes, JPEG, MPEG-1, MPEG-2, MPEG-4 and WMV9. The TMP 200 HD is also suitable for Digital Menu Boards. It can easily be mounted behind virtually any display. Content can be updated easily by simply copying new media files (images and video) into the USB drive. The player also comes with a remote control for easy management. More information is available on:
(Web site) www.tiromedia.com
SuperImaging's Offers MediaGlassTM
SuperImaging's MediaGlassTM system projects advertising onto windows and other clear surfaces. Most store window advertising involves hanging posters or affixing display materials to windows, taking at least an hour. With MediaGlass, the display can be changed in moments, reducing cost and allowing for more frequent changes to messaging. MediaGlass consists of a projector and a special transparent film that is applied to any window. No special window or glass is required; the film does all the work of converting blu-ray light into visible light through the magic of nanotechnology. The lightweight projector is ceiling-installed and makes images over 72" wide on the window. Looking like bright moving neon, so they are clearly visible from almost 360°, from both outside the store and inside. Like neon, they are clearly visible in the day, while at night they jump out and grab the viewer. For more information, SuperImaging, Inc., 44160 Old Warm Springs Blvd. Fremont, CA 94538; (Tel) 831- 334-1840, (web site) www.SuperImaging.com
Graphic Materials International Introduces Mojave Digital Media
Graphic Materials International (GMI), in conjunction with sister company Catalina Graphic Films, announced a new Mojave Digital Media brand of solvent print media. Products falling under the umbrella of the Mojave Digital Media brand name include films specializing in vehicle wrap graphics, window graphics, Wall Graphics® and Walk-On Graphics® floor decals. Also within the Mojave Digital Media family of solvent print media are backlit media, magnetics, reflectives, translucents, banner media and other conventional vinyls for P.O.P. displays, exhibits & decals, as well as recommended overlaminates. By combining consistent product quality with state-of-the-art "green" water-based adhesives, the Mojave Digital Media brand offers accelerated graphic films technology for use with eco-solvent, solvent and UV-based inkjet printers. For more information, call (Tel) 800-388-1161. (Web site) www.gmintl.com
Advanced Exhibit Methods Receives Gold MarCom Award
Advanced Exhibit Methods (AEM), an international trade show exhibit company located in Irvine, CA, worked with Haviland Communications to create a Gold MarCom award-winning exhibit for HITCO Carbon Composites, Inc., (HITCO), a major supplier of Composite Aerostructure Components to the International Aerospace Market. Advanced Exhibit Methods' 40' x 40' two-story exhibit for HITCO debuted at the recent Farnborough Airshow in Farnborough, England. The exhibit stood out with distinction among elaborate displays of some of the largest aerospace companies in the world. "The award recognized our creative exhibit design and production that enhanced HITCO's international brand identity," Richard Diess, president of Advanced Exhibit Methods said. (Web site) www.advancedexhibitmethods.com
3D Exhibits Introduce 3D Exhibits In Las Vegas
Elk Grove Village, IL-based 3D Exhibits has expanded the capabilities of its Las Vegas facility to deliver improved quality and cost efficiencies to 3D Exhibits customers participating in or hosting trade shows and events in the Las Vegas area. In addition to expert labor, 3D Exhibits Las Vegas provides warehousing, program management, shipping, and exhibit fabrication. "3D Exhibits is an ally to our customers. Having our own Las Vegas labor offering means quality labor from our own people-which will result in cost savings and increased value for our clients," said Gene Faut, president of 3D Exhibits.
(Web site) www.3dexhibits.com
Think Green Displays Offers True Green-Built Portable-Modular Exhibit Systems
Think Green Displays has created a true green-built portable-modular exhibit system that will withstand the scrutiny of environmental industry leaders and eco-conscious consumers. Its new sustainable exhibits incorporate the use of earth friendly materials such as bamboo, recycled plastics, and even graphics made from recycled pop bottles. Aluminum extrusions are lightweight, reconfigurable, and made from up to 77% recycled aluminum. The use of LED lights is yet another way to be more eco friendly while exhibiting. Shipping cases are recycled and recyclable. These unique exhibit systems have been developed with environmentally and socially responsible materials, benchmarked to the Leadership in Energy and Environmental Design (LEED) Green Building Rating System. Think Green Displays offers many exhibit options including eco-friendly banner stands, pop-ups, 10x10's, 10x20's, 20x20's, as well as unique customizing capabilities. For more information, visit (Web site) www.thinkgreendisplays.com
Exhibit Resources Introduces Ryan Mitcheltree
Exhibit Resources announced that Ryan Mitcheltree has joined the agency as an account executive. In this position, Mitcheltree will plan trade show marketing programs for new and existing clients. (Web site) www.exhibitresources.com
Matrex Exhibits Introduces LiveSciences(R)
Matrex Exhibits has launched LiveSciences(R), a performance suite of services for corporate exhibitors that delivers more qualified leads and engagements while guaranteeing lower tradeshow program cost. Launched in conjunction with their new website
www.matrexhibits.com.LiveSciences(R) are five integrated sciences: DesignScience, PerformanceScience, ProductionScience, ManagementScience and Fieldscience. These five elements work together to deliver value and ensure that clients' expectations are met. The new Matrex website uses videography to tell the story behind LiveSciences(R) and each of its five disciplines. "Corporations today can't just hope for results from their tradeshow program investments," said Chris Kappes, Matrex President. "Each program dollar must be scrutinized, justified, accounted for, and work to build brands and drive sales. LiveSciences(R) deliver quantifiable tradeshow program savings backed by the industry's only performance guarantee."
DIAZIT INTRODUCES 32" HD LCD DISPLAY SHOE POLISHER COMBO
Diazit Company, Inc's. Signage Division has introduced a 32" HD LCD Stand Alone Display built into a mechanized shoe polishing system. This new advertising shoeshine combination offers sponsors an avenue to advertise their brand or product while providing a free shoeshine to the viewer. The HD LCD screen can be mounted either in the portrait or landscape orientation. The built in media player implements a Compact Flash (CF) smart card loaded with JPEG, MPEG, or DIVIX files providing multiple high-resolution, full color still images or video with sound. No Internet or network connections are required to operate this sign.
The combination of vibrant high-resolution advertising with a free shoeshine will attract advertising sponsors and patrons as well and is ideal for trade shows, health and fitness centers, casinos, banks, hotel lobbies, and any business with walk in traffic. For more information, visit Diazit (Web site) www.diazit.com
The Athlete's Foot Launches TAF TV In-Store Digital Network
The Athlete's Foot (TAF) has launched a new in-store digital signage network, branded as TAF TV, and is part of TAF's current re-branding initiative. To date, rebranding elements include a modernized logo, updated store design and a customizable merchandising system. TAF is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.
Installation and management of the network will be handled by Sports Fitness Interactive (SFI), and the technology will be provided by software company eyemagnet. TAF's current re-branding initiative aims to engage customers on a more personal level within a modernized retail environment, and TAF TV plays a large role in executing this strategy. TAF TV will allow footwear and apparel vendors to play their latest advertising content in-store. Content will showcase new product and affiliated athletes in an entertaining format.
"TAF TV has a multitude of potential uses," stated Darius Billings, director retail brand marketing and merchandising, NexCen Franchise Management. "It aligns nicely with our re-branding goals in terms of modernizing the retail environment, but beyond that it also allows our vendors to connect with their customers."
Advertisers will have the option of national or regional media buys, permitting them the ability to target and integrate messaging with other media channels. Connecting with customers in an enhanced retail environment is the primary goal of TAF TV, but the focus is not solely customer-based. Staff will receive product updates and technical information via the screen network, greatly reducing the vendors' training costs.
Kerry Group Launches Interactive Technology Division
The Kerry Group, an experiential marketing and events promotions firm in St. Louis, MO, with local, national and international clients, has formally established its new technology division, Kerry Group Interactive (KGI). KGI provides custom software solutions and web-based program management efficiencies across diverse technology platforms to successfully implement business strategies, distance learning and consumer activation programs.
Robert McCann, President of the Kerry Group, said, "As a specialized division of the Kerry Group, KGI's focus is to develop and manage interactive, program extensions, incentive programs, viral marketing, and information management and reporting services. These are critically important to our clients who communicate with distributors and consumers, regardless of geographies or economics. KGI is an essential resource to meet these needs." Ron Garnier, Senior Vice President and General Manager of the Kerry Group, will lead KGI in its expanded new capacity. Mark Wetzel has been named KGI Account Manager.
OBN Launches First Interactive Video Board Game Promotion In Canada
The public was recently invited to play a real time giant video game using BlackBerry Pearl Flip smartphones from Rogers Wireless to communicate with OBN's massive video board on the Toronto Eaton Centre Media Tower at Yonge-Dundas Square, the first interactive video game promotion of its kind Canada.
The Outdoor Broadcast Network (OBN) secured the exclusive rights (for Dundas Square) to software distributed by iGotcha Media and took the idea to Rogers Wireless through its agencies, MediaCom and Publicis. The "Dial to Play" software has been integrated into the operating system of the 40' x 30' video board on the Toronto Eaton Centre Media Tower that overlooks Dundas Square, enabling users of the new Rogers Wireless BlackBerry Pearl Flip smartphone to interact with the giant video board. OBN has incorporated the game into the regular programming run of advertising on the video board. (Web site) www.obn.ca
Bud Bowl '09 Features World's Largest HD Screen
"GoBigger," a massive 19' x 33' widescreen high-definition mobile unit, was provided by Keller, Texas-based GoVision LP for Bud Bowl '09. It's the world's first and largest truly high-definition mobile video screen, according to GoVision.
"We took GoBigger straight from the steps of the U.S. Capitol for the Obama inauguration to Tampa for Bud Bowl," said Chris Curtis, CEO of GoVision. "Two very different events to be sure, but our role in each was critical. We appreciate the level of trust placed in us not only to provide the biggest and best equipment, but to deliver state-of-the-art image processing as
well." For more information, visit GoVision™at (Web site) www.jumbo.tv
Tequila CAZADORES Sponsors UFC Martial Arts Events
Tequila CAZADORES(R) has been named the Official Spirit Sponsor of the Ultimate Fighting Championship(R) ("UFC(R)") through March 2010. UFC is the world's leading professional mixed martial arts organization ("MMA") that offers a premier series of MMA sporting events.
This sponsorship will provide millions of adult UFC enthusiasts with the chance to enjoy a premium brand experience as Tequila CAZADORES takes the Octagon(TM) (eight-sided mat and cage) in upcoming UFC events. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans around the world.
"We are proud to be the Official Spirit Sponsor of UFC," said Ariel Meyer, Vice President and Brand Managing Director, Tequila CAZADORES. "UFC is an increasingly popular event that reaches legal drinking-age consumers in an engaging environment for adult audiences. For these reasons we are excited about this partnership along with the opportunity to showcase Tequila CAZADORES as the 'Spirit of Champions.'"
As the Official Spirit Sponsor, Tequila CAZADORES will be featured nationally through Pay-Per-View broadcasts, digital and print media content as well as venue signage throughout the year. In addition, Tequila CAZADORES will host special adult consumer tastings, events, and promotions to support the Sponsorship.
POS Promotes Modelo Especial 18-Pack To Off-Premise Retailers
Crown Imports is adding a new package to the Modelo Brands Family -- the Modelo Especial 12 oz. can 18-pack, an extension of the existing 12 oz. can, which is being introduced to broaden exposure for Modelo Especial, the number two Mexican beer and number three imported beer overall in U.S.
In addition to fueling even more growth, Modelo Especial 18-pack 12 oz. cans will open up new distribution opportunities and selling occasions. The 18-pack is perfectly suited to the off-premise channel, particularly Hispanic off-premise accounts and convenience stores. The 18-pack can complements existing Modelo 6- and 12-pack cans, while also featuring the bold logo graphics that are popular with all Modelo Especial drinkers.
"The Modelo Especial 18-pack can package provides retailers the opportunity to trade up domestic beer consumers and current Modelo Especial 12-pack can consumers, generating incremental revenue and profit per transaction," said Bruce Jacobson, executive vice president of sales for Crown Imports, Modelo Especial's U.S. importer. "And this new package size will help our distributors increase their overall high-end sales and garner additional Crown portfolio shelf space." The new Modelo Especial 18-pack can package rollout will be supported with an array of point-of-sale materials, including shelf strips, display cards, static stickers and banners.
Outwater Plastics
