F.O. Phoenix will continue to operate independently and management will remain in place.
Nicholas Romano, CEO of F.O. Phoenix, said, "As part of Pentzer’s Creative Solutions Group, we will enjoy additinal resources which will enable us to continue to lead the point-of-purchase industry."
In a marketing initiative that has never been seen in the category, the low-alcohol refreshers are being released every two months and will be available for a limited time only. New flavors include Spring Madness, Bahama Mama, Summer Gold, Cranberry Apple Spice and Candy Cane to coincide with the two month periods of the different seasons.
"The Small Batch rotating flavors are sure to appeal to consumers who now have a much wider selection with a new flavor every couple of months," said Marcos Perez, Brand Manager of Breezer by Bacardi. "The products, which are designed for quick sell-through, create greater consumer demand because of their limited availability."
The New Jersey branch operations will be headed by Daniel Mills Jr. Future expansion plans call for the opening of a Chicago office in 1997.
The fragrance is being promoted by sampling and scent strips. In-store visuals, display bags, masks, cubes, table cloths and banners also reflect the playful concept of this fragrance.
The packaging is yellow and black. A black base and signature black oval outlined in gold conveys the classic Dior style.
Dolce Vita will be previewed in Bloomingdales stores and Christian Dior boutiques this summer, and it launches nationwide in department stores and select specialty stores in September.
Heritage designs and produces acrylic and wood p.o.p. displays, signs, clocks, markerboards, mirrors and ege-lit signs.
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