Pepsi Joins ABC TV In 'Play For A Billion' Sweepstakes
Pepsi-Cola NA has joined forces with the ABC TV Network for the "Play For A Billion" Sweepstakes, where one finalist will be guaranteed to win $1 million on national television, with the chance to receive an additional prize of $1 billion.
Damon Wayans, star of ABC's hit comedy series, "My Wife & Kids," will host the Sweepstakes event, which is scheduled to air on Sunday, September 12. Specially marked Pepsi packages hold sweepstakes entry codes and consumers can enter the codes on the secure Web site. Through a series of drawings in this sweepstakes and various related promotions, 200 consumers will be randomly selected as sweepstakes winners and will travel to Los Angeles, CA for a one-hour primetime special, during which they will compete for a chance to win the $1 billion prize. ABC viewers can also enter the sweepstakes through ABC's "Summer of a Billion Laughs" promotion.
"ABC's lineup of popular comedy shows and talented stars will introduce millions of viewers to our promotion and give Pepsi drinkers the opportunity of a lifetime," said Dave Burwick, Sr. V.P. and Chief Marketing Officer of Pepsi-Cola NA. Added Mike Benson, Sr. V.P. of Marketing, ABC Entertainment, "This far-reaching partnership taps the tremendous promotional power available to ABC and Pepsi on TV, the Internet and retail outlets nationwide."
Displays Support Hacker-Pschorr/Yakima Cross-Promotion
Hacker-Pschorr and Yakima have teamed up for a cross-promotion this July that will offer consumers a cash rebate on any Yakima roof top cargo box and a chance to win a Yakima Platinum Pro 16S roof top cargo box. Sweepstakes entry forms will be featured in both on-premise and off-premise accounts.
In addition to the sweepstakes, off-premise accounts will feature a $25 consumer rebate off any Yakima roof top cargo box. Inflatable display enhancers will be used both on- and off-premise to promote the rebate and sweepstakes. The July promotion is a continuation of Hacker-Pschorr's "Pswheat!" campaign featured on POS and all promotional elements. The "Pswheat!" tagline will also be used on a case card to reinforce the theme of the promotion.
"The Yakima and Hacker-Pschorr brands share a common consumer that pursues an active, outdoor lifestyle," said Mary Anschutz, Brand Manager for Hacker-Pschorr, Star Brand Imports. "Consumers will use their roof top cargo box to carry their snowboard, backpacks, kayak gear or other outdoor equipment, then meet up with friends at the end of a day of adventure to enjoy a Hacker-Pschorr Weisse and relive their 'sweet' experience."
Dodge And Got Milk? Partner For 'Shake Stuff Up' Tour
Got Milk? is partnering with Dodge for the "Shake Stuff Up" tour, as part of a nationwide effort to showcase new milk flavors and educate consumers about the nation's calcium crisis. The tour will conduct more than 400 events in 100 cities in less than eight months. Dodge donated three of its new Sprinter commercial vans for the cross-country grassroots campaign.
At events across the country, the Dodge Sprinters will stop at retail stores and special events to showcase new milk flavors and engage consumers with information, giveaways and interactive games conducted directly from the vehicles.
Videonow Color Video Player For Kids Debuts This Fall
Prompted by the success of Videonow, the first portable, personal video player for kids, Hasbro, Inc.'s Tiger Electronics is introducing Videnow Color this fall. Videonow Color combines the high caliber programming and easy portability of the original Videonow with an awesome colorful, ergonomic design, a larger, back-lit screen and improved video playback quality. Videonow Color proprietary color personal video discs will be available as well.
Infinium Labs Unveils Phantom Gaming Service
Infinium Labs, Inc. is launching its Phantom Gaming Service, the first end-to-end, on-demand game distribution service. The Company will provide the Phantom Gaming Service hardware free of charge to consumers who sign a two-year contract for a basic subscription to its flagship online gaming service at $29.95 per month. Designed for the avid gamer or the casual player, the new service will offer subscribers a library of titles, from the top new games to old standards people want to play over and over again-and make them available any time, day or night, from the comfort of their home. The Phantom Gaming Service will be available this fall through multiple distribution channels, including leading retailers.
Yoplait Frozen Breakfast Bars In Test Market
CoolBrands International Inc. is test marketing Yoplait Frozen Breakfast Bars with a nationwide launch planned in time for the September back-to-school season. Yoplait Frozen Breakfast Bars offer balanced nutrition in a form kids will enjoy and that requires no preparation. They include three flavors of frozen yogurt covered with crunchy fortified cereal: Vanilla, Strawberry and Vanilla Orange Swirl.
"Yoplait Frozen Breakfast Bars solve the breakfast problem in a unique new way," said David Stein, President. "Our consumer research indicated very strongly that once consumers knew about this product they would try it. That is clearly happening in our test market, where the product is being distributed by our DSD subsidiary, Eskimo Pie Frozen Distribution." Mr. Stein also stated, "In addition to strong early take-away in supermarkets, the USDA approval of Yoplait Frozen Breakfast Bars as a qualified breakfast food in the Child Nutrition Program in U.S. public schools is an important indicator of the market potential for this product."
Target Brings One-Stop Shopping To The Hamptons
Target stores recently set up shop in The Hamptons, creating a one-stop resource for all things summer.
"With the Bullseye Inn, we want to surprise and delight our guests by bringing everything they need for summer fun directly to them at a favorite summer spot, The Hamptons," said John Remington, V.P., Events Marketing, Target. "The Bullseye Inn represents the best-of-the-best in summer fare-and makes Target even more accessible to our guests in New York."
Target's Bullseye Inn located in Bridgehampton, captures the latest summer trends, with everything needed to set up summer home-and for fun in the backyard, at the beach and by the bonfire. Offerings include exclusive creations by Target design partners including Cynthia Rowley and Ilene Rosenzweig, with colorful and chic melamine dishes, table linens, bath accessories, bedding, rugs, and toss pillows; Simply Shabby Chic by Rachel Ashwell features mix and match bedding, table linens, window treatments and bath accessories; Sean Conway Garden Style for elegant pots, planters, outdoor décor and lighting; and David Kirk's Sunny Patch, encourages children to garden with favorite David Kirk characters appearing on garden tools, boots, games and sprinklers. Other seasonal products offered include grills, barbecue accessories, backyard games, beach towels and patio furniture.
EXPOTRANS, a leading provider of visual merchandising displays, has introduced a line of innovative LCD display systems. EXPOTRANS' new LCD custom display line combines state-of-the-art technology with sleek, contemporary design. The LCD display systems are double-sided and can have an LCD screen on one or both sides of the display. The LCD column displays can be stacked with one to four screens. The LCD screen can be customized to display still images or video. The LCD displays can be customized to accept a wide variety of photo memory cards used by digital still cameras. Motion videos can also be recorded linearly to DVD discs, and played back on the display screen. Images can be downloaded from the customers' design department over the Internet or through a wireless LAN (Local Area Network). EXPOTRANS' custom LCD displays allow the corporate headquarters of a multi-chain store to distribute identical images to displays located in all regional stores. For more information, contact EXPOTRANS, 26845 Vista Terrace, Lake Forest, CA 92630; (Tel) 949-261-5483, (E-mail) info@EXPOTRANS.com, (Web site) www.EXPOTRANS.com.
Starbucks Promotes Saunders & Gass To Sr. Vice Presidents
Starbucks Coffee Company has promoted Anne Saunders, V.P. Marketing, Retail NA to Sr. V.P., Marketing, Retail NA and Michelle Gass, V.P., Category to Sr. V.P., Category Management. Saunders leads the Brand Marketing, Retail North America Field Marketing, Hear Music, Creative, PR and Market Research teams, as well as the Starbucks Card and Starbucks Card Duetto Visa programs. Gass is responsible for the strategic and operating plans of Starbucks Category portfolio, which includes Coffee, Beverage, Food and Merchandise as well as the Research and Development team.
Trion Names J. Castellino Director, Sales & Mktg.
Trion Industries, Inc. has appointed James Castellino Director of Sales & Marketing. He will manage an expanded Sales and Customer Service Staff. Castellino has more than 25 years of experience in sales, marketing, manufacturing and distribution. He recently held executive management positions with Reilly Finishing Technologies and the Suckle Corporation. Trion is a leading manufacturer of point-of-purchase fixtures, display and scan hooks, located in Wilkes-Barre, PA.
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