Creative Online Weekly <br> June 14, 2010

Week of June 14, 2010

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Walmart And DreamWorks Animation Reinvent Retail-tainment With Exclusive, First-Of-Its-Kind Program For 'How To Train Your Dragon"'
More than 2,500 Viking Ships sailed into Walmart stores nationwide as DreamWorks Animation SKG and Walmart unveiled an exclusive, first-of-its-kind program tied to the new release of the studio's feature film, "How to Train Your Dragon."
Just before the film hit theaters, Walmart and DreamWorks Animation brought into port a unique retail-tainment experience featuring a giant "How to Train Your Dragon" designated area in stores, complete with a Viking ship and more than 100 "How to Train Your Dragon" items for purchase.
"Our partnership with DreamWorks Animation has changed the way retailers can work with the movie industry," said Gary Severson, senior vice president of Entertainment, Walmart U.S. "From the start of this program, we have worked toward the goal of changing the way movie fans connect to a great movie, and families could bring the adventure home in products they love. This is one of the largest footprints that we've ever created in our stores for a theatrical release, with exclusive merchandise that has been custom created for our customers."
"From our earliest conversations, we were excited and impressed with Walmart's vision and ambition for our property as well as the way they chose to deliver such a creative and innovative experience at retail for 'How to Train Your Dragon'," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. As part of this unique effort, Walmart and DreamWorks.
Animation began working on their joint collaboration surrounding "How to Train Your Dragon" over a year ago. The program brings licensed products for the film to retail in a new and engaging way that hasn't been done before in Walmart stores. Manufacturers such as Kraft, Kellogg, Pepsi and Spin Master among others worked directly with Walmart and DreamWorks Animation to create custom "How to Train Your Dragon" branded products, which have just arrived in stores across the country in tandem with the film release.
New Creature, Rogers AR, created the Viking Ship displays for the promotion. (Web site) new-creature.com

Papa Gino's Beefs Up Menu With Angus Burger Line
After more than a decade, Papa Gino's is bringing back a line of burgers to its menu. Initially, Papa Gino's will feature three angus burgers, the Classic, Mushroom Swiss and a Bacon Cheddar. The Classic is a take on Papa Gino's famous Papa Burger that was popular from the 1970s through the mid 1990s. Papa Gino's brought back the burger line to diversify its menu and provide guests with more choices.
"We felt it was the right time to bring back the Papa Gino's Burger and provide our guests with another high-quality, reasonably priced menu item," said Rick Wolf, CEO and President of Papa Gino's, Inc. "Guests are looking for more variety in their dining, and we felt that the Papa Gino's Burger Line would complement our signature pizza portfolio and give our guests another reason to visit their local Papa Gino's restaurant." In-store signage supports the new line of burgers as well as the Papa Gino's Facebook Burger promotion.

WD Displays New My Passport AV Portable Media Drives
WD®, a world leader in external storage solutions, has introduced its new My Passport™ AV portable media drives. Designed specifically for video storage and playback, the new My Passport AV portable media drives deliver a plug-and-play experience for digital media enthusiasts. On display now at select retailers, the My Passport AV portable media drive is offered with 320 GB of capacity.
A large and increasing number of game consoles, camcorders, TVs, DVRs, Blu-ray players and media players, including the WD TV® Media Player family, allow consumers to connect a USB drive and play the multimedia content from the drive on an HD TV. The My Passport AV portable media drive is designed to meet the requirements of this demanding video streaming environment. It delivers the formatting and low-power consumption that assures out-of-the-box compatibility with many leading CE (consumer electronics) devices. With its small footprint, the My Passport AV portable media drives are designed to fit neatly in a home entertainment center. The included stand and extra long cable makes it easy to position the drive neatly in entertainment centers, maximizing the airflow and minimizing heat around the drive.
"With more and more devices capable of generating and playing back HD video - camcorders, Blu-ray players, game consoles - portable hard drives are the best solution for this 8 GB-per-hour capacity-intensive content. The My Passport AV portable media drive is optimized for a better digital video experience with a growing list of consumer electronics, starting with Sony's latest camcorders and Blu-ray players," said Dale Pistilli, vice president of marketing for WD's branded products group.

Kenmore Brand Launches Its First Interactive Live Studio Experience In Chicago
The Kenmore® brand is launching its first interactive "Kenmore Live Studio," in Chicago, which will bring creativity and innovation together in a single location where consumers of all ages can explore their own talents. The brand has revived itself with a full makeover and the changes can be seen in everything from a new logo and product design, all the way through to its new Web site. Now the "Kenmore Live Studio" will take the brand to another new level with an interactive experience featuring video and social media capabilities unlike anything ever seen in the industry.
The entire "Kenmore Live Studio" is equipped with cameras that will broadcast video via the Internet, so studio visitors will have the chance to share their voice with the world. Demonstrations by chefs, presentations or unveilings of new products will be shared in real time with those following the Kenmore brand via its social media page on Facebook.
"We're looking forward to seeing how customers will interact in the 'Kenmore Live Studio' as their engagement will be the key to making this initiative a success," said Betsy Owens, vice president and general manager of Kenmore. "The studio is not a store - it's all about having customers engage with the brand directly and connect with the new side of the brand."

PepsiCo Launches Groundbreaking Pilot Program To Reduce Carbon Footprint Of Tropicana
One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium® orange juice, Tropicana is launching a groundbreaking pilot program that could drastically reduce its lifecycle carbon footprint and have a dramatic impact on the broader agricultural landscape for orange growers and producers of other agricultural products.
When Tropicana measured the carbon footprint of its Pure Premium® product's lifecycle, it discovered that the largest single source of carbon emissions - approximately 35 percent - was fertilizer use and application for the growing process. To tackle this issue head-on, PepsiCo and its Florida suppliers are testing multiple creative approaches using reduced-carbon fertilizers. Specifically, Tropicana, in tandem with one of its long-time growers, SMR Farms in Bradenton, Fla., is launching a pilot study to test two alternative fertilizers to determine whether using either could significantly reduce the carbon footprint associated with the agricultural production of oranges. If successful, this change could reduce the total carbon footprint of Tropicana Pure Premium by as much as 15 percent. SMR Farms will test lower-carbon fertilizers produced by Yara International ("Yara"), the world's largest fertilizer producer, and ERTH Solutions, a wholly owned subsidiary of Toronto-based Outlook Resources, which provides low-carbon fertility solutions.

Universal Pictures Partners With DonQ Rum
Universal Pictures and DonQ Rum, Puerto Rico's leading rum brand, have entered into a corporate alliance whereby DonQ's brands will be integrated into Universal Pictures premieres and events, joint programs will be developed at retail and marketing activation will be developed across social and online media platforms. The deal marks the first time Universal has formed a corporate alliance with a sprits company.
"DonQ is thrilled to partner with Universal Pictures," said DonQ's Vice President of Sales, John Eason. "By integrating our brand into Universal's top releases, we will be able to target consumers at a very important touch point - entertainment. Tapping into the coveted movie-going audience via our joint marketing efforts will further help DonQ generate awareness and bring Puerto Rico's preferred premium rum to new emerging consumer audiences."

Sony Style Launches In-Store And Online Electronics Trade-In Program
N.E.W. Customer Service Companies Inc. (NEW), a leading provider of extended service plans, buyer protection services and product support, has teamed up with Sony Electronics to launch an online, call center and in-store electronics trade-in program to give Sony Style customers a way to exchange unwanted electronics for credit toward the purchase of new items either online or through its retail stores nationwide.
The Sony Style Trade-in Program is powered by ecoNEW, NEW's electronics trade-in and recycling program, and is a great way for consumers to ensure that their old products are managed in a planet-friendly way. The program accepts camcorders, cell phones, digital cameras, gaming systems, laptops and MP3 players of any manufacturer - the item does not have to be a Sony product. Consumers can turn in their unwanted electronics and receive a Sony Style retail card or store credit for the products' determined trade-in value. Products that have a trade-in value of zero will be shipped and recycled for free.

KB Home To Pre-Wire Homes For Electric Vehicles
KB Home, one of America's premier homebuilders, will begin offering an option to pre-wire its new Built to Order™ homes to accommodate charging stations for homeowners' electric vehicles. This new earth-friendly option is designed to ease the future installation of a station to charge an electric or plug-in hybrid vehicle conveniently at home. The pre-wire option is now available to KB Home homebuyers nationwide.
"KB Home is building new homes that are relevant to the way homebuyers are living - now and in the future," said Jeffrey Mezger, president and chief executive officer of KB Home. "This is just one of many innovative and earth-friendly options that homeowners can choose from as part of KB Home's Built to Order experience. It's a great feature for homebuyers who currently drive electric cars, or for those who want to build their new home to accommodate these cars in the future."

Barnes & Noble Introduces More In Store: Free, Exclusive Digital Content Available Only On nook™
Barnes & Noble, has introduced the "More in Store" program for nook™, the Barnes & Noble eReader. Available only in Barnes & Noble stores and only on nook, the free More in Store program offers nook customers new, exclusive content from bestselling and new authors, special offers and savings, and weekly bestseller and new release lists.
Barnes & Noble's free in-store WiFi service makes access to More in Store content easy. With just a simple tap of the nook "shop" button, customers can start to explore content from authors such as Mitch Albom, Alexander McCall Smith, and Rebecca Skloot, and in-store promotions including special savings and free café offers. More in Store is updated weekly and each new feature is available for four weeks on a rolling basis.

New BLOCKBUSTER Express Web Site Lets Customers Rent DVDs Online And Pick Up At Select Kiosk
NCR has just made renting a DVD from BLOCKBUSTER Express™-branded kiosks faster and easier, now allowing customers to rent DVDs online for $1 per night at blockbusterexpress.com. Through the new rent online feature at blockbusterexpress.com, customers can create a favorites list, browse available titles at their preferred kiosk, complete the rental of up to three titles at once online and then pick up their DVDs from the kiosk at their convenience.
Blockbusterexpress.com features a number of new enhancements not found on competing kiosk sites. NCR lets customers make a list of the movies they want to see and access that list for quick rental from anywhere on the site. Customers can rent three movies at once, unlike other sites that allow rental of only one DVD at a time. Blockbusterexpress.com also lets customers identify their "preferred kiosk", so that whenever they browse for DVDs online, they automatically browse the titles available at the kiosk most convenient to them. This new feature will also allow them to find a title at other kiosks nearby if it is checked out at their preferred kiosk.

SMIRNOFF Introduces Unique Taste Experience With Spiced Root Beer And Dark Roasted Espresso Flavored Vodkas
SMIRNOFF® Vodka has launched its first 100-proof flavored vodkas -- Spiced Root Beer and Dark Roasted Espresso. These extensions, under the SMIRNOFF Blue Label portfolio, are the first additions to the SMIRNOFF 100-proof vodka extension. The new Spiced Root Beer and Dark Roasted Espresso flavors both take on the attributes of 100-proof SMIRNOFF Blue, providing a smooth and intense taste experience.
David Tapscott, DIAGEO, Director of SMIRNOFF Vodka, said, "Spiced Root Beer and Dark Roasted Espresso are great additions to our portfolio, and signify the brand's commitment to being 'there' at the forefront of innovation with a unique approach to the category." SMIRNOFF Spiced Root Beer and Dark Roasted Espresso are available nationwide at local retailers where SMIRNOFF Blue is sold.

New Simply...Go-Gurt Contains No High Fructose Corn Syrup, Artificial Flavors Or Colors
New Simply…Go-Gurt is made with the simple ingredients moms look for and is free of artificial colors, flavors and sweeteners. It is filled with the goodness of 100% Yoplait yogurt made with low fat milk containing both calcium and vitamin D. These convenient portable yogurt tubes are a good-for-you, low fat yogurt snack that moms can feel good about giving to their kids. "Moms want their kids to be happy and have wholesome snack choices, and Simply…Go-Gurt is the solution that both kids and moms can love," said Elizabeth Bowen, Associate Marketing Manager for Simply…Go-Gurt.

New ARM & HAMMER Power Gel Laundry Detergent Powers Out More Tough Stains The First Time
ARM & HAMMER® Power Gel Laundry Detergent is a new gel formula "armed" with twice the OxiClean® stain fighters in every drop, grabbing even the toughest stains to lift them away. Now, for the first time ever, ARM & HAMMER(R) Power Gel is bringing gel technology to laundry detergent, for superior stain-fighting. The new gel formula in ARM & HAMMER® Power Gel Laundry Detergent is unique since it unites ARM & HAMMER® Baking Soda with the strength of twice the OxiClean® stain fighters. This powerful combination works by removing odor and grabbing and eliminating even the toughest stains. The gel detergent easily dissolves in the wash and rinses clean, without leaving residue behind.
"We always hear from families that they want products with superior stain fighting power to make laundering less of a chore," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "We're excited to answer this call by introducing gel technology to U.S. Laundry through the revolutionary new ARM & HAMMER® Power Gel Laundry Detergent."

Inventure Group Expands Popular Burger King Snack Chip Line
Leading snack food manufacturer, The Inventure Group is building on the success of its growing Burger King™ line of snack chips with the addition of three new flavors, including Hot Fries, Cheese Fries and Hot & Spicy Onion Rings. The new Burger King™ flavors join the successful line of snacks that includes Ketchup & Fries, Flame Broiled Chips, Original Onion Rings and French Toast Sticks snacks. The entire ready-to-eat snack line attempts to mirror the great-tasting menu items offered by the leading quick serve restaurant brand. "Our Burger King™ snacks are really taking off in part because we're able to play off the BURGER KING® brand's popular and well known menu," said Steve Sklar, senior vice president of marketing for The Inventure Group, Inc.

New K-Cup Portion Packs For Travel Mugs Brew A Bigger Cup
The Specialty Coffee Business Unit of Green Mountain Coffee Roasters has launched three coffee varieties in a new Travel Mug K-Cup® portion pack. Travel Mug K-Cups® are specially designed portion packs that create perfectly-brewed coffee on the largest brew size setting of the Keurig® Single-Cup Brewer. New technology allows more coffee to be packed into each K-Cup, resulting in stronger, richer coffee for consumers who prefer a large mug.
"Our research showed us that people love to take their coffee on the go," said T.J. Whalen, VP of Marketing for GMCR's Specialty Coffee Business Unit. "We estimate that almost 75% of our consumers use a travel mug regularly. Many of them are brewing two K-Cups to fill their mug, or getting by with a mug half-full. Now they can enjoy good, strong coffee during their commute or while running errands, all day long."

Kleenex Hand Towels Launch
Kimberly-Clark Corporation has launched Kleenex Hand Towels, an innovative solution that delivers one clean, fresh, dry towel every time consumers wash their hands in the home bathroom. The single-use, disposable bathroom hand towel from the Kleenex brand provides consumers a unique new product that addresses consumers' growing concern with hand hygiene and is a means to help maintain their families' health and wellness. The product's unique, Cottony-Soft base sheet is free of inks, dyes and fragrances and highly absorbent - drying hands effectively, with enough capacity in the brand's proprietary, absorbent Dry-Touch fibers for secondary quick clean-ups around the bathroom sink. Kleenex Hand Towels' flexible packaging complements bathroom decor and space limitations, allowing the product to be placed on a towel bar or countertop. The Pop-Up delivery system always keeps one clean, fresh, dry towel conveniently at hand.

Levolor Brand Launches Energy Efficient Shades
Newell Rubbermaid's Levolor® brand has introduced Levolor Accordia,™ cellular shades that feature exclusive Energy Shield™ technology that can reduce heating and cooling costs by up to $180 annually and are available in more than 200 fabric choices. Through consumer research, Levolor found that homeowners rank having a shade that reduces energy expense as a top priority when selecting a window shade, but they aren't willing to sacrifice style for efficiency.
"We are using consumer insights to bring about meaningful innovations to help our consumers make their homes more livable while saving money on rising energy costs," said Kristie Juster, president of Newell Rubbermaid's Decor global business unit. "Accordia offers a remarkable combination of smart design features and trend-forward styles so consumers don't have to compromise on function or fashion."

New Nintendo DSi XL Makes Portable Games More Social With Extra-Large Screens
Nintendo is launching the new, extra-large Nintendo DSi XL™ hand-held system that makes it easier for everyone to gather around and have a good time. It features 4.2-inch screens that are 93 percent larger than those on the Nintendo DS™ Lite system. The improved wider viewing angle of the Nintendo DSi XL screens also provides a new way for people to enjoy games with friends and family, making it easier than ever to watch and join in the fun. Nintendo DSi XL will be available at a suggested retail price of $189.99, and that includes three titles that have been pre-installed on the system: the brain-training games Brain Age™ Express: Math and Brain Age™ Express: Arts & Letters, as well as Photo Clock, which lets users customize the pictures on the background of their clock. Nintendo DSi XL launches in both Burgundy and Bronze, with a glossy top and a matte-finish bottom for a better grip.

Neutrogena Clinical With Ion2complex Technology Introduced
Neutrogena® has introduced NEUTROGENA CLINICAL™, featuring a breakthrough new anti-aging technology known as ION2COMPLEX™ to revitalize the look of collagen-depleted skin. By mimicking optimal levels of bioelectricity, the ION2COMPLEX™ technology in NEUTROGENA CLINICAL™ creates a gentle microcurrent that reawakens collagen-depleted skin. The NEUTROGENA CLINICAL™ skin care regimen begins with the application of the ION2COMPLEX™ Gel Serum, which contains essential ion-mineral conductors, a proprietary fusion of zinc and copper minerals. The serum is immediately followed by the second step of an Activating Cream, either a SPF 30, Eye or Night formula, to "turn on" the conductors in the ION2COMPLEX™ Gel Serum. Enhanced with Tetrol-E ™, the Activating Creams maximize the power of the ION2COMPLEX™ technology.

Paula Deen Grocery Collection Rolls Out To Over 10,000 National Chain Stores
Synergy Brands has started its rollout of the Paula Deen grocery product line, which includes baking mixes and spices. The products will be featured at over 10,000 national chain stores throughout the United States. They have been carefully designed to complement the Paula Deen experience by providing recipes and interactive features for the consumer through the Company's affiliated websites. The Company expects the Paula Deen line to be in more than 50,000 national chain outlets by the end of FY 2010.

PlayStation Move Motion Controller Delivers Whole New Entertainment Experience To PlayStation3
Sony Computer Entertainment will launch the PlayStation®Move motion controller for PlayStation®3 (PS3™) computer entertainment system worldwide this fall, offering a motion-based, high-definition gaming experience unlike anything on the market. Concurrently with its launch, SCE will also release PlayStation®Move sub-controller to be used along with the motion controller for intuitive navigation of in-game characters and objects. The PlayStation Move platform, including the motion controller, sub-controller, and PlayStation®Eye camera, together with a strong lineup of software titles, will deliver an innovative and highly immersive experience on the PS3 system. The combination of the PS3 system and PlayStation Eye camera detects the precise movement, angle, and absolute position in 3D space of PlayStation Move motion controller, allowing users to intuitively play the game as if they themselves are within the game.

Samsung Launches eReader For US Market As Well As Barnes & Noble eBookstore Partnership
Samsung Electronics America has made available its first-ever eReader product for the US market. Not only can users easily access content, but they can also write notes and thoughts directly on the page, highlight content that matters to them and share notes with friends and peers. Samsung combined over one million electronic titles, advanced handwriting capabilities and WiFi connectivity into a single, easy-to-use device that allows users to read, write and share on the go. Samsung Electronics Co., Ltd. has formed a partnership with Barnes & Noble to provide the eCommerce storefront for the Samsung eReader. Users can access Barnes & Noble's expansive digital library of more than 1 million eBooks, eMagazines and eNewspapers.

Tea Forte Introduces Tea For Specialty Food Stores
Tea Forte, recognized as the ultimate tea experience, continues to expand with the introduction of a new line of certified organic teas, affordably priced for all day enjoyment. "We are pleased to make available to specialty, natural food grocers, cafe and restaurant environments, the economic luxury of these best in class, organic garden plucked teas," said company founder, Peter Hewitt. "This collection is another way for tea lovers to pleasure in the Tea Forte experience that is proudly offered by the world's most premier properties and exclusive retailers."
The new collection of unique blends includes: Forte Breakfast, Earl Grey, Chamomile Citron, Green Mango Peach and White Ginger Pear. The five unique flavors are USDA certified organic, and are packaged in 100% recycled paper board boxes of 16 eco-friendly, biodegradable, unbleached filter tea bags.

Pampers Swaddlers And Cruisers With Dry Max Is New High Performance Diaper Line With Game-Changing Benefits For Mom And Baby
After years of research, Pampers®, has unveiled their game-changing diaper line, Pampers Swaddlers and Cruisers With Dry Max. The product line is 20 percent thinner than Huggies Little Snugglers/Movers and two times drier than Huggies Little Snugglers/Movers, meaning they help lock wetness in better, becoming the brand's new high performance diaper. By incorporating the Dry Max technology, new Pampers Swaddlers and Cruisers provide improvements in terms of flexibility and comfort. In addition, the new design also helps families reduce their impact on the environment by containing 9 percent less material weight which helps ensure that fewer resources are used.
"After years of research, we are celebrating that our new Pampers Swaddlers and Cruisers with Dry Max have finally arrived on store shelves, featuring benefits that will score big with parents and babies while being one step better for the environment," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. " You could say it is our first high-tech diaper - it has a high-performance core that helps lock wetness in for up to 12 hours while its new thinner design is more convenient for moms. Plus, since fewer resources are used in this diaper line, if every Pampers Swaddlers/Cruisers mom switched to Pampers with Dry Max, together they could save approximately 20 million pounds of trash ever year."

New Tendril 'Vision' Is Next Generation In-Home Energy Display That Promotes Customer Action
Tendril, a leading energy management technology provider, has debuted its next generation in-home display. The Tendril Vision is a revolutionary device that allows people to link directly with their utility to get meaningful, real-time information about their energy use and cost. The results are greater energy efficiency as well as opportunities for utility customers to reduce their consumption by an average of 10 to 15 percent, according to Tendril CEO Adrian Tuck.
"For the first time, people at home can receive real-time information through a highly intuitive device. It allows them to take an active role in how much energy they use in order to change their behavior and see immediate results," Tuck said. "Utilities realize that they need to engage directly with their customers in order to drive efficiency and energy reduction. Vision provides the means of immediate communication and action that has been missing in consumers' homes until now."

Walmart Introduces New Hometrends Line
Walmart has launched its new Hometrends line including bedding, bath, dining, furniture, home decor and accessories that reflect the newness of the season and capture a sense of style with modern, nature and global influences. Whether updating a living room, bedroom, dining area or bathroom, customers can choose from a variety of colors of the moment and contemporary patterns to decorate a room that shows off their style for less.
"The Hometrends line helps Walmart provide an affordable solution for customers who crave great style but don't want to break the bank to achieve it," said Karen Stuckey, Senior Vice President of Home at Walmart. "By offering the colors and the trends of the moment, Walmart enables do-it-yourself decorators to embrace their creativity to dramatically change a room with ease, confidence, and minimal investment."

Optrix 3-D Bubbles From Imperial Toy Creates Images In Every Bubble
New Optrix™ 3-D Bubbles™ from Imperial Toy combines the massive popularity of bubbles with the power of 3-D. When used outdoors on a sunny day, Optrix 3-D Bubbles™ allow kids to see magical images inside their bubbles. Optrix™ 3-D Bubbles™ are available in 4 styles: Stars, Hearts, Lightning bolts or Butterflies. "Optrix™ 3-D Bubbles™ is the first of many planned toy introductions in the 3-D category under the Optrix™ umbrella. The initial response from both the retail trade and consumers has far surpassed our expectations," said Art Hirsch President and Owner of Imperial Toy®. Each Optrix™ 3-D Bubble™ toy comes in a distinctive 3-D package, and includes a viewing glasses, bubble wand, bubble tray and 8 oz bottle of Imperial Toy's® best selling Super Miracle® Bubble solution. Each of the pieces is specially designed for the Optrix™ brand for optimal 3-D viewing.

Solar Technology Gives iPhone The Much Needed Power Boost
USA Solar and Digital Communications Technologies LLC, aka Muzatch, gives the iPhone its much needed battery power boost, by developing the world's most powerful and smallest (9.8 oz) solar power station specifically for the Apple iPhone series as well as the new Smartphone, iPod and Nano.
"It's almost unbelievable that something so small and compact can produce so much electrical power. To be able to instantly charge not only your iPhone, but iPod and Nanos, it's simply Amazing," said Jay Yenter, CEO, The Muzatch Co., a division of USA Solar and Digital Communications Technologies LLC. "Especially in cases of emergency, or loss of power, no longer will you have to be tethered to your electrical a/c connection or care charger."

O.N.E. Active Sports Drink Combines Super Hydration Power Of Coconut Water With Energizing Herbs And Minerals
O.N.E., One Natural Experience debuts O.N.E. Active, an innovative and multi-functional new line of coconut water that provides the same all natural health benefits and essential electrolytes found in O.N.E. Coconut Water but with the addition of ginkgo biloba, ginseng and catuaba. It provides the added edge of sharpening the mind while engaging in sports or any other intense physical activity. Designed specifically to meet the needs of a growing health-conscious population, O.N.E. Active is particularly geared to sports enthusiasts or people with an active lifestyle who need both physical and mental endurance to perform at peak levels on the playing field, in the work place or in classrooms.

ASTRO Gaming Introduces ASTRO A30 Cross-Gaming Headset
ASTRO Gaming, creator of premium video gaming equipment for professional gamers, has launched the ASTRO A30 Cross-Gaming Headset, a professional-grade cross-gaming platform audio solution for gamers on-the-go. The ASTRO A30 Cross-Gaming Headset features a lightweight street-smart design and delivers tournament-level audio quality and crystal-clear voice communication across all types of digital entertainment devices including gaming consoles, PCs and mobile devices.

Doro® Of Sweden Unveils Easy-To-Use Cell Phone Designed For Senior Market
Designed to suit the needs of seniors seeking a mobile phone that feels safe and easy-to-use, the Doro PhoneEasy® 410gsm also offers a large color display, lighted keys, amplified sound, and several other eagerly awaited features. The new Doro mobile phone will be available May 1, exclusively through Consumer Cellular, the official wireless carrier of AARP. "The Doro PhoneEasy® 410gsm is specially designed for those who want to stay in daily contact with their families via phone calls and text messaging. Creating ease-of-use features is central in the development of Doro's phones. Our phones are not only easy to use, but they also have an appealing style," said Jérôme Arnaud, Doro CEO.

Madonna Partners With Dolce & Gabana For Co-Branded Sunglass Collection
Iconix Brand Group has partnered with superstar Madonna to launch a sunglass collection personally designed by Madonna together with the designer-duo Domenico Dolce and Stefano Gabbana. The collaboration marks Madonna's first foray into the world of eyewear and is the first co-branded project Dolce and Gabbana have done in their career. The collection will showcase the MDG logo on styles and will be manufactured by Luxottica. It will retail from $248 to $289 and will be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain and select opticians. The MDG collection will debut during the May market.

Microsoft Promotes R. Youngjohns To Pres., N.A. Sales & Marketing
Microsoft Corp. has promoted Robert Youngjohns to Sr. VP and President, North America Sales & Marketing. Youngjohns’ joined Microsoft in 2007. Before joining Microsoft, Youngjohns held leadership positions at Callidus Software, Sun Microsystems and IBM.

Farmers Life Insurance Company, Appoints Rion Groves V.P. Of Life Marketing
Farmers Life Insurance Company has promoted Rion Groves from Executive Director of Life Marketing to Vice President, Life Marketing, a new position. Groves began his career with the Company in 1980 and has served in a number of positions with increasing responsibility in sales, development and marketing.

Andrew Rosen Joins Bank Of The West As CMO
Andrew Rosen has joined Bank of the West as the company's Chief Marketing Officer. In this role, Rosen leads the branding, marketing and advertising efforts for the $60 billion-asset bank. Rosen has more than 20 years of experience in banking, management and marketing. Prior to joining Bank of the West, he served as Chief Marketing Officer at Central Pacific Bank in Hawaii.

ScentAir Taps Gino Biondi As CMO
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, has named Gino Biondi as the company's Chief Marketing Officer. Biondi will lead ScentAir's strategic planning activities and oversee all marketing, distribution and customer service functions. Previously, Biondi served as Global Vice President Marketing for Rubbermaid Home Products Division, leading a variety of product lines within a $900 million brand of Home Organization. Prior to his tenure at NewellRubbermaid, Biondi served as Category Marketing Director of Consumer Paper Products with Georgia-Pacific Corporation where he re-launched the Brawny paper towels brand and led the $1 billion Quilted Northern bath tissue brand.

Harbor Industries Offers HBR Touchscreen Systems
Harbor Industries has introduced cost-effective digital advertising solutions with touchscreen capabilities well-suited for shelf edge kiosks. The HBR touchscreen systems family features high-quality surfaces that display exceptionally clear images, and that function as touchscreens for intuitive interactivity. The HBR touchscreen systems offer many programming options and features. For more information, contact Harbor Industries,14130 172nd Avenue, Grand Haven, MI 49417; (Tel) 616-842-5330; (Web site) www.harbor-ind.com

Outwater Introduces New Fully Dimmable SunRay LED Lighting
Comparable in size and appearance to a T5 fluorescent with the functionality of a fixture, Outwater's new fully dimmable SunRay LED Lighting is one of the most energy efficient and cost effective LED lights available on the market. Very slim and easy to hide, Outwater's ultra bright 5/8" diameter SunRay LED Lighting comprises a sturdy aluminum housing with a frosted lens that can be readily mounted to wood, metal or glass for use in dry or damp applications, such as in showcases, cabinets, store fixtures, freezer cases and wall units. Available in cool white (4100k) and warm white (300k Â- 3500k), Outwater's LED SunRay Lighting is offered in five sizes from 12 to 60-inches (in 12-inch increments), and comes complete with mounting connectors, an end-to end connector as well as an 18-inch wire connector. Color pictorials and ordering information are available online at Web site) www.outwater.com

Walls + Forms Introduces the Petite Island + Storage Display
Walls + Forms has introduced the Petite Island + Storage Display, an attractive display that enables retailers to showcase the latest in GPS and MP3 technology. This compact display stores "fast moving" items within its' two glass showcases. Place one, two or more Petite Island + Storage Displays throughout the store so store personnel can have quick access to product at point of sale. It contains Vanguard Power and Security components and has a countertop that can display up to 16 devices, has 2 adjustable shelves, and is powered and alarmed. The overall display is 42" tall X 48" wide X 32" deep and is available in a variety of standard and custom colors. For further information, visit (Web site) www.wallsforms.com

METALgrommets.com Introduces ClipShop™ CSTEP-2 Grommet Hand Press
A low-cost hand press to put solid brass grommets onto banners and posters for sign shops, printers, agencies, and corporate marketing departments is available from METALgrommets.com of Raynham, Massachusetts. The ClipShop™ CSTEP-2 Grommet Hand Press features a contoured handle with a cushioned grip for optimum leverage and is offered with an alignment fixture that improves speed and accuracy for banner makers. To simplify grommet placement, this press has a 5" deep throat and the durable steel alignment fixture mounts directly onto the base to let users space the grommets 2-1/2" to 24" apart and 5/8" to 3" from the banner's edge. Available with dies for applying self-piercing solid brass grommets from size #0 (1/4") to 5.5 (11/16") I.D., the ClipShop™ CSTEP-2 Grommet Hand Press has a spring-loaded die to hold the grommet securely in place. The GrommetSniper™ alignment fixture requires no special tools to attach, locks onto the base and has laser etched inch and metric markings. For more information contact METALgrommets.com, Div., RNR Plastics,(Tel)508-821-4800, (E-mail) jreynolds@metalgrommets.com, or visit (Web site) www.metalgrommets.com

PosterGarden Introduces Sophora and Protia Portable Displays
PosterGarden has introduced the Sophora and Protia portable displays, which unite simplicity, innovation, and sustainability. The Sophora sports simple push-button connectors on a lightweight aluminum frame and a unique pillow case and zipper design to secure graphics. Sleek and simple, the Sophora's clean lines and full-color graphics on earthfriendly EcoWeave give it a sharp, singular look, and its portability and simple setup erase any hassles associated with standard tensioned fabric displays.
Available in an array of wall and tower styles, the new Protia Panel Display brings together simplicity, innovation, and sustainability in an attractive and practical portable display. The Protia's simple hub and panel design make it easy to set up, and the various wall and tower configurations are ideal for full-color graphics, merchandise, and more. The Protia's full-color graphics are printed on Duraplast®, a lightweight foam board that is not only made from at least 15% recycled content, but is also 100% biodegradable and recyclable. The Sophora's graphics are printed on EcoKnit fabric, which contains 59% recycled content. For more information, visit (Web site) www.PosterGarden.com

RMG Networks Extends Into Pharmacies With Acquisition Of Pharmacy TV
RMG Networks has acquired Pharmacy TV, a digital place-based video network deployed near the pharmacist counter in major grocery chains and pharmacy retailers. The network entertains and informs customers with wellness-related video content and relevant messages from the retailer and brand advertisers. The transaction adds a powerful consumer care marketing solution to RMG's rapidly growing place-based media portfolio.
RMG Networks plans to accelerate Pharmacy TV deployments throughout 2010, involving both existing and newly-established venue relationships with major retail chains. The network is currently being deployed within select ShopRite grocery locations. "RMG is focused on informing and entertaining consumers when they are on-the-go. Pharmacies are a great location to engage consumers who are receptive to health and wellness messages in an environment that is distraction free," said Garry McGuire CEO of RMG Networks, which operates additional place-based networks in fitness clubs, downtown cafés and airlines, visit (Web site) www.rmgnetworks.com

Midnight Oil Creative To Produce Interactive Red Bull-Branded Portable Experiential Fan Zone Area For New York Red Bulls' New Red Bull Arena
Midnight Oil Creative has been tapped to create the first New York Red Bulls Fan Zone, to be located at the Major League Soccer team's new Red Bull arena in Harrison, New Jersey. The experiential NYRB fan zone is designed to engage kids, families and adults on-site, in addition to being taken in modules on the road by the New York Red Bulls (NYRB) street teams to drive additional awareness and buzz for the team and new arena.
"The New York Red Bulls, along with Midnight Oil Creative, are innovatively creating a new way to experience pre-game activities," said Andrew Lafiosca, Red Bull New York VP, Sales and Marketing. "Midnight Oil Creative is bringing us into the future of how fans interact with their teams to enjoy game-day excitement with a focus on fan involvement." The Fan Zone consists of unique experiences like the Goalie Game, Soccer Bowling, Soccer Skee-ball, Speed Kick Challenge, Soccer Tennis Courts, and a 3-on-3 Soccer Court for families and kids. (Web site) www.midnightoilcreative.com

Cinema Solutions And CrossLink Media Partner To Provide Interactive Mobile Marketing To Movie Theatres Nationwide
Cinema Solutions has formed a strategic partnership with CrossLink Media, provider of interactive mobile solutions, to offer mobile marketing plans tailored specifically to the cinema industry.
"Mobile marketing is proving to be a cost-effective and personal way to engage patrons," said Anthony Kylitis, VP Marketing & Account Services. "Cinema Solutions found the right mobile partner in CrossLink Media with an offering of easy to use and measurable products that can be extended to our clients."
Cinema Solutions' mobile marketing program utilizes features like mobile alerts and mobile coupons to help theaters drive traffic into their locations and increase concession revenues. They can further enhance the experience to opt-in subscribers by using tools like mobile trivia, mobile barcodes, mobile voting and sweepstakes. The mobile marketing program uses SMS technology to send short text messages to and from mobile devices. Theaters will use in-store advertising, along with all other forms of media, to promote the new mobile marketing program. In addition, they can run mobile promotions and continue to build a subscriber base through additional opt-in campaigns.

Mirrorball Named Heineken's Consumer Engagement Agency For Dos Equis And Amstel Light Brands
Mirrorball, the pioneering consumer engagement agency, has been named an agency of record for Heineken USA's Dos Equis and Amstel Light brands in the U.S. This announcement formalizes and builds upon an existing project-based relationship that has been in place since 2005.
"Mirrorball has been working with us since the re-launch of Dos Equis and has continually provided us with breakthrough programs that truly engage consumers. Experiential marketing plays a major role in our marketing mix and we're proud to expand our relationship with Mirrorball," said Kheri Tillman, Vice President of Marketing, Heineken USA. (Web site) www.mirrorball.com

Shot Spirits Debuts Cutting Edge 3D Technology Without Glasses
Shot Spirits Corporation has signed a non-exclusive licensing agreement with 3D Eye Solutions to market and sell 3D digital signage and advertising to the multi-billion dollar hospitality industry. "The hotel, restaurant, bar and nightclub industry is one of the key industries that we are targeting to install and advertise as we are increasing our 3D without glasses digital signage systems on a global scale. The executives from Shot Spirits have built a solid relationship with key decision makers in the hospitality industry," stated Michael Gibilisco, CEO of 3D Eye Solutions.

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