Week of June 14, 1999
Kodak Picture CD Introduced
Kodak Picture CD is a new product resulting from an effort between Eastman Kodak Company and Intel Corporation to bridge traditional pictures and digital imaging. Picture CD is designed to turn a PC into a personal photography studio, giving shutterbugs new ways to organize, enhance, share and store their pictures.
Picture CD is a CD-ROM that incorporates a person's pictures with built-in software for fun applications such as do-it-yourself photo touch-up and adding special effects to pictures. Featuring an easy-to-use, "magazine-style" software interface from Adobe Systems, Incorporated, the auto-running CD makes digital photography simple, automatic, fun and affordable, and provides the benefits of digital pictures without the need for a digital camera. Picture CD is now available at national retailers across the country, including CVS, Eckerd Drug, Kmart, Target and Walgreen's, as well as many other smaller retailers and regional chains.
Nantucket Nectars Launches Super Nectars Line And Squeezed Nectars
Nantucket Nectars, the "juice guys," has launched two new products, a revamped Super Nectars line and Squeezed Nectars, a line of not from concentrate lemonades. Super Nectars are now packaged in unique, 15 oz. square glass bottles, and the line consists of seven pasteurized, all-natural nutritionally enhanced juices, with no artifical colors, flavors or preservatives. The flavors include Ginkgo Mango and Green Angel, which are holdovers from the previous line; Vital C, Protein Smooth, and Mama Calcium, which are improvements over their predecessors; and Guarana Buzz and Beta Carrot, which are new additions.
The target consumer for the new line of Super Nectars is health conscious 18" to 35-year-olds. Nantucket Nectars has also launched a new line of not from concentrate lemonades. Like all Nantucket Nectars, Squeezed Nectars are pasteurized and all natural, with no artificial colors, flavors or preservatives. The basic ingredients are lemons, water and pure cane sugar. There are five flavors -- traditional lemonade, cranberry lemonade, mango lemonade, peach lemonade, and half lemonade and half iced tea -- packaged in all-new, 17.5 oz. wide-mouth embossed bottles that bring to mind the old mason jars grandma used for her fresh lemonade.
Major League Baseball Barbie Introduced
Mattel, Inc. has joined with Major League Baseball to create a new line of collector dolls, featuring three of America's favorite baseball clubs: the Chicago Clubs, the Los Angeles Dodgers, and the New York Yankees. Barbie doll's fun, new look captures her in contemporary uniforms of the three teams. Major League Basbeall Barbie doll also uses a Wilson glove, a Rawlings ball and a real wooden Louisville Slugger bat. Mattel's aim is to support the involvement of girls and women in sports and to help make the goal of becoming a professional athlete or getting involved in athletics more attainable.
Bausch & Lomb Introduces On Site Computer Vision Syndrome Merchandising Support Program
Bausch & Lomb is introducing an on site Computer Vision Syndrome merchandising support program as part of a national education program to increase the average PC user's awareness of Computer Vision Syndrome, its symptoms and the steps that can be taken to fight against it.
"With the market availability of the Bausch & Lomb PC Magni-Viewer and our new on-site Computer Vision Syndrome Support Program for eye care professionals, consumers can now do something about the problem," said Jerry Warner, Director of Marketing of the Bausch & Lomb Vision Accessories Group. "They can visit their eye care professional, work with the PC Magni-Viewer, watch oureducational CD-ROM, pick up support literature and begin to change their life for the better."
NBA Names J. Pollack To VP Marketing & Corp. Comm.
NBA Commissioner David Stern named Jeffrey Pollack to the newly created position of Vice President of Marketing and Corporate Communications. He has been a communications consultant to the NBA for the past year. Prior to his work with the NBA, Pollack was President and Publisher of "The Sports Business Daily," which he founded in 1994. "The growth and diversity of our business activities are accelerating," said Stern. "When you add recent initiatives like the NBA Store in New York and the NBA City Restuarant in Orlando, the need for dedicated staff to focus on brand building and marketing communications is clear. Jeffrey Pollack is the right person to lead that effort for us."
JCPenney Names Mktg. Executives
J. C. Penney Company, Inc. has appointed Stephen Farley to the position of Senior Vice President and Chief Marketing Officer of JCPenney department stores and catalog. Gale Duff-Bloom, President of Marketing and Company Communications, has been appointed President of Company Communications and Corporate Image. Farley will lead in the development of marketing leadership and execution of marketing strategies for JCPenney department stores and catalog. He joins JCPenney from Payless Shoesource, Inc. where he served as Senior Vice President, Marketing. Duff-Bloom will be responsible for all corporate communication activities. She joined the Companyin 1969 as a management trainee. In 1996, she was appointed to her most recent position, President of Marketing and Company Communications.
Visioneer Promotes J. Blair To VP Of Marketing
Visioneer, Inc., a leader in personal imaging products located in Fremont, CA, has promoted John Blair to Vice President of Marketing. Blair is responsible for the Company's global marketing strategy including product strategies and corporate communications. He joined Visioneer in 1998 and previously held positions in marketing and product management at Mustek Corporation.
Display Technologies Names D. Rosen, Dir. of Sales/Mktg., TechStoc Division
Display Technologies has named David Rosen Director of Sales and Marketing of the TechStoc Products Division. He will oversee national sales and marketing efforts for TechStoc, which produces the TechStoc line of pretooled retail merchandisers. Prior to joining Display Technologies, Rosen served as Business Manager for Merkert American, overseeing trade funding, marketing initiatives and volume objectives in the New York metropolitan area for The Minute Maid Company, Brach & Brock Confections, and Quaker Bag Cereal. Based in College Point, NY, Display Technologies is one of the fastest growing "full-service point-of-purchase agencies" in the nation.
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