Creative Online

Week of June 16, 1997


McDonald's Launches 'Hercules' Promotion

McDonald’s is launching a promotion tied to the release of Disney’s "Hercules" film, including specially-designed Happy Meal toys and premiums, Hercules-themed packaging and in-restaurant point-of-purchase advertising.

Hercules Happy Meals will feature ten state-of-the-art toy character sets from the film. Two different Hercules-themed toys in every Happy Meal will be available each week for five weeks. Six exclusively-designed Hercules-themed plates showcasing characters from the film are available for $1.99 with the purchase of a Happy Meal or large sandwich.


Hugo Woman Fragrance To Be Introduced

Following the success of its Hugo men’s scent in 1995, Hugo Boss is introducing a new fragrance, Hugo Woman, created for "the feminine revolution taking place on the streets of America’s hippest cities."

Hugo Woman is described as "clean, simple, light, right," as freewheeling and spirited as the woman of the ‘90s and beyond. The Hugo Woman collection includes: Eau de Toilette Natural Spray, Shower Gel and Body Lotion.

The Hugo Woman Eau de Toilette Natural Spray launches in July, and the complete collection will be available nationwide in fine department stores in September/October 1997


Blue Diamond Introduces Nut Thins Wafers

Blue Diamond Growers, Sacramento, CA, has introduced Nut Thins, light, crispy, oven-baked low-fat wafers made from all natural ingredients.

Positioned as a gourmet cracker for middle- and upper-income adults, these nut-flavored wafers are sold in three flavors, almond, hazelnut and pecan. Nut Thins introduce the Blue Diamond brand into a new section of supermarkets, drug stores and specialty food shops.

"It is a completely new snack cracker for the fast-growing specialty cracker sections of supermarket, drug and gourmet stores," said Chris McGlasson, Marketing Director. He added, "Nut Thins satisfy the American consumer’s growing taste for healthy as well as flavorful snacks. "


Sharp Introduces Interactive Microwave

Sharp Electronics Corporation has introduced the Multiple Choice microwave oven, designed to simplify meal time. It effectively combines a sensor microwave oven, interactive LCD display screen, cookbook and resource center.

"Market research shows that Americans are looking to simplify their lives,” said Anne Howard, General Manager, Marketing, Sharp Appliance Division. "Sharp, in its commitment to providing leading-edge technology, answered the call and revolutionized the microwave oven from a cooking tool to an all-in-one meal preparation system.

With the largest interactive LCD display screen of any microwave oven in the U.S. that resembles a book, consumers can cook, reheat and defrost hundreds of foods by using only four easy-selection buttons. The Multiple Choice microwave oven automatically determines cooking times and power levels, eliminating the estimating process of cooking. The Page Back and Page Forward buttons allow consumers to preview the directions from start to finish before they even begin, making prep time simple. A comprehensive Resource Center provides answers to consumer’s cooking questions. From suggesting substitutions for ingredients to quick recipes, the Resource Center is a useful built-in reference and operation manual.


Calvin Klein Cosmetics Announces New Marketing Appointments.

Calvin Klein Cosmetics Company (CKCC) has announced the following marketing appointments for the Americas business. Kathy Cullin has been named Vice President/Regional Marketing for the Americas, reporting directly to Jim Bunn, Vice President and General Manager, Americas. In this new position, Kathy will be liaison between Global Marketing and the Americas business structure strategizing regional brand plans. She will also assume responsibility for Domestic Sales Promotion and Sales Operations. Since April 1994, Kathy has held the position of Director, Global Marketing for all CKCC brands.

Stephanie Selig, Senior Brand Leader for the cK fragrance franchise, will be promoted to Director, Global Marketing. In this capacity, she will oversee the marketing strategy and program development for the existing eight Calvin Klein fragrance brands as well as new fragrance introductions. She will report directly to Sheila Hewett, Vice President, Marketing, Advertising and Global Communications.


Adidas Creates Golf Subsidiary

Adidas AG has formed adidas Golf U.S.A. Inc. to market golf footwear, apparel and accessories in the U.S. Ric Long, a former Senior adidas Manager, has been named President of adidas Golf U.S.A., located in Portland, OR.

"The momentum of the adidas brand in America, combined with an enthusiastic interest in the sport of golf from American youth, creates a perfect environment to introduce an adidas golf footwear and apparel collection," said Long.


Chesapeake Display Recommended For ISO-9002

Chesapeake Display and Packaging Company’s custom packing operation in Rural Hall, NC, announced that it has been recommended for ISO-9002 certification by Lloyd’s Register Quality Assurance, Ltd. The ISO-9002 certification is awarded to companies who continually meet specific customer instructions.


MTE USA Selects Challenger Sales As Midwest Distributor

MTE USA Ltd. Co., Naples, FL-based producers of display motors and turntables, has formed a partnership with Challenger Sales, which is based in Dowers Grove, IL, to distribute its products throughout the Midwest region.


Barking Gnu Media Promotes C. Killorin To Sr. Art Dir., New Media

Barking Gnu Media, Hauppauge, NY, a full-service new media agency providing web sites, electronic catalogs, kiosks, in-store displays and other interactive media, has promoted Chuck Killorin to Senior Art Director-New Media.

Prior to this promotion, Mr. Killorin served as a Graphic Designer for Friedman, Harris + Partners, a New York-Metro area advertising agency of which Barking Gnu Media is an affiliate.

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