Creative Online Weekly <br> June 21, 2010

Week of June 21, 2010

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Skyy Vodka Infusions Display
Skyy Vodka is using this floorstand to merchandise its Vodka Infusions. The display is designed to showcase the distinctive cobalt blue Skyy Vodka bottle. The display provides prominent brand identification and helps impart contemporary image. This Skyy Vodka Infusions Display was created by Flair Display, 3920 Merritt Ave., Bronx, NY 10466. (Web site) www.flairdisplay.com

Whirlpool Grab and Go Pallet
This Grab & Go pallet was created to promote the Gladiator Garageworks brand by Whirlpool Corporation. Gladiator Garageworks allows the customer to design their garage in style, while eliminating the guesswork. The pallet featured products including gear tracks and hooks and was shipped directly to Lowe’s distribution centers assembled and packed. The program produced 838 displays for the U.S. and l7 for Canada. The Whirlpool Grab and Go Pallet was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388. (Web site) www.usdisplaygroup.com

Gatorade Continues To Redefine Sports Nutrition Category With Launch Of G Series Pro Exclusively In GNC
In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo, will launch G Series Pro, a new variant of its recently launched G Series - through a distribution alliance with GNC, a premier specialist retailer of nutritional products.
G Series Pro was originally developed by The Gatorade Sports Science Institute to meet the needs of professional and aspiring professional athletes. As the performance pinnacle of the Gatorade sports performance range, G Series Pro until now has only been available in locker rooms and specialized training facilities. G Series Pro will be available beginning May 1 to a broader segment of elite athletes. The range will be distributed initially through an exclusive co-marketing and co-distribution collaboration with GNC and its network of nearly 5,500 outlets nationwide.
. "Make no mistake, Gatorade is all about the athlete," says Sarah Robb O'Hagan, chief marketing officer of Gatorade. "Our 2010 product range focuses on the intersection between the insights of pro athletes and the advantages of our peerless scientific approach to product development. G Series premiered on the Super Bowl sidelines, where we promoted the 'before, during, and after' system of sports performance, and G Series Pro raises the bar even higher. Up to now, we have kept these products in the locker room, but the compatibility between G Series Pro athletes and GNC customers persuaded us this is a product line of genuine interest to those looking to go pro."

Dole Celebrates World Water Day By Introducing Revolutionary Packing Process Which Reduces Water Use By Over 80%
Dole Food Company's division Standard Fruit de Costa Rica has introduced a new system that will dramatically reduce the environmental impact of its banana harvesting and packing operations. The innovative process, called the New Millennium Packing System, specifically targets reducing the use of water by a factor of 10 and energy use by 50%, compared to a traditional packing plant.
This new system is especially significant due to the fact that the banana packing process requires extensive water use, in particular for holding fruit prior to selection and providing a residence time for latex removal. In 2009, Standard Fruit de Costa Rica embarked on a complete redesign of its banana harvesting and packing process in order to substantially reduce water and energy use. The renovation began with a holistic analysis of the flow of bananas from field to packing. The harvesting and product selection process were substantially revamped allowing many of the packing tasks to be done closer to the field. As a result, by the time the fruit reaches the packing location, approximately half the activities required to prepare the bananas for packing have already occurred. This dramatically reduces the need for water and energy.

Diamond Of California And Pyrex Products Team Up For Unique Promotion
Diamond Foods' Diamond of California® culinary nut brand has teamed up with Pyrex® products for a culinary promotion in which consumers have the chance to enter daily to win one of hundreds of Diamond Nuts and Pyrex products prize packages. The promotion will be supported by shelf and display advertising in stores nationwide, which encourages consumers to visit a special DiamondNuts.com promotion micro-site. The micro-site is home to a quiz that asks visitors to name the Diamond Nut type in a classic recipe for the chance to instantly win a Pyrex product and Diamond Nuts prize package. After taking the quiz, visitors also have the opportunity to download both savory and sweet Diamond Nuts recipes, perfect for a springtime family or holiday gathering.
"The Diamond Nuts and Pyrex products Promotion is an interactive campaign aimed at generating excitement and interest both at-shelf and at-home. The goal of this promotion is to remind consumers that they can use Diamond Nuts to easily make any meal special, but especially a meal for a family gathering," said Jeff Ngo, Director of Marketing for Diamond Nuts. "Working together with Pyrex products was an obvious choice since Diamond and Pyrex both have long traditions of culinary and baking excellence."

World's First-Ever Lego Summer Camp Opens Resort's New State-Of-The-Art Kids Club Offers Cutting Edge Technology And Personalized Experience
This summer, a new-state-of-the-art kids club and the worlds first-ever LEGO® summer camp will be opening in Atlantis, on Paradise Island on the Bahamas. Atlantis Kids Adventures (AKA) is an 8,000-square-foot club that takes the idea of personalization to the kids' level, allowing them to choose their own adventure. AKA uses cutting-edge technology to inspire kids' imagination, offering everything from interactive touch-screen walls, tables and floors, and eight rooms that include Arts & Crafts room, The EVERY video game ever invented room; Wizardology reading room, a Culinary Kitchen and a performance area that features a green screen, a full-sized stage and dressing room, complete with costumes, and a LEGO Construction Zone, among other experiences.
Atlantis and AKA will also feature the world's first-ever LEGO Atlantis Fantasy Camp, where children will have a chance to work side-by-side with a LEGO Master Builder (only 40 world-wide!) in group building events and hands-on, minds-on building challenges. The program is designed to maximize family time within the 171-acre camp while their children get the chance to participate in activities that encourage teamwork, personal creativity and fine motor skills within a once-in-a-lifetime experience.

NCR Brings BLOCKBUSTER ExpressTM-branded DVD Kiosks to Six New Markets Through Sheetz Convenience Stores
NCR Corporation continues its expansion in the DVD-rental kiosk market, adding Sheetz convenience stores to its growing roster of retail partners. By the end of March, consumers can visit NCR's BLOCKBUSTER Express-branded DVD-rental kiosks at nearly all 365 Sheetz locations open 24 hours a day. This represents NCR's first major BLOCKBUSTER Express kiosk deployment in six new markets located throughout North Carolina, Ohio, Pennsylvania and West Virginia.
Sheetz customers can rent their home entertainment conveniently and affordably through NCR's BLOCKBUSTER Express-branded kiosks, which offer DVD rentals for only $1 per night with no membership requirement. The kiosks will be located outside Sheetz stores.

PepsiCo Unveils Global Nutrition Goals Including Reducing Sodium In Key Food Brands
PepsiCo is committing to achieve industry-leading nutrition goals, including: Increasing the whole grains, fruits and vegetables, nuts, seeds and low-fat dairy in its product portfolio; Reducing the average sodium per serving in key global food brands in key markets by 25 percent by 2015; Reducing the average saturated fat per serving in key global food brands in key markets by 15 percent by 2020; and Reducing the average added sugar per serving in key global beverage brands in key markets by 25 percent by 2020.
"We believe that a healthier future for all people and our planet means a more successful future for PepsiCo," said Indra Nooyi, PepsiCo chairman and chief executive officer. "These commitments are shared by all of our businesses and reflect our focus on profitable, long-term growth and will guide us as we continue to build a portfolio of enjoyable and wholesome foods and beverages for consumers around the world."

Cotton Inc. Partners With Gap For Nationwide 'COTTON. FROM BLUE TO GREEN.' Denim Drive
Cotton Incorporated is working with Gap to launch the COTTON. FROM BLUE TO GREEN.® denim drive in about 1,000 Gap stores across North America and Puerto Rico. Consumers across the country were recently able to donate old denim at their local Gap, which will then be given a "new life" by being converted into UltraTouch™ Natural Cotton Fiber Insulation, and donated to communities in need. Consumers who donated their denim received a 30% discount off new denim purchases, including 1969 Premium Jeans.
"Cotton Incorporated is delighted to team with Gap on the COTTON. FROM BLUE TO GREEN.® nationwide denim drive," said J. Berrye Worsham, President, and Chief Executive Officer, Cotton Incorporated. Since the program began, the COTTON. FROM BLUE TO GREEN.® denim drive has recycled enough denim to create natural cotton fiber insulation for over 540 homes.
"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President, Gap North America. "What's more, with denim-on-denim being one of this spring's key trends, we think this is the perfect time to take the COTTON. FROM BLUE TO GREEN.® denim drive nationwide to retail locations for the first time, giving customers an opportunity to recycle their old denim and pick up the latest Gap denim at a special discount."

New Philips Lifeline With AutoAlert Can Detect Falls
Royal Philips Electronics has introduced Lifeline with AutoAlert, an enhanced medical alert service that offers an added layer of protection by combining the industry-leading Philips Lifeline medical alert service with automatic fall detection capabilities. Lifeline with AutoAlert features the only pendant-style help button that can automatically call for help if a fall is detected and a senior is unable to push his or her help button. According to an internal laboratory study of simulated falls, Lifeline with AutoAlert detected 95 percent of many types of falls and had a low rate of false alarms.

Tissot Timepieces Launches Design Contest To Find Watch Displays Of The Future
A new international design competition invites creative minds from all over the world to present their ideas for watch displays of the future. The task in hand is the creation of an innovative concept for displaying Tissot timepieces, rising to the challenge of showcasing the product as the hero of window displays in a highly competitive retail environment. Targeting aspiring talents currently studying or working in design, architecture or a related creative discipline, the contest aims to generate inspiring and unexpected inputs from individuals from outside the watch industry.
The winning individual or group will be rewarded by having their design visible in 16,000 shop windows around the world. In addition to this honor, there is a selection of attractive prizes to reward the holders of the first, second and third places, which include watches, cash and a trip to Switzerland for the first place winner or group of winners. Those wishing to participate in the Tissot International Display Design Contest (TDDC) can register under www.tissot.ch/tddc to gain access to detailed documents and background on the brand. All entries must be received by May 31st 2010 for assessment by the jury of experts.

New Degree Women Natureffects Anti-perspirants/Deodorants Launch
New Degree Women Natureffects anti-perspirants/deodorants and matching body mists are being launched this spring. According to Company research, an overwhelming majority of women surveyed (81 percent) find that using products infused with nature improves their moods while nearly the same number (78 percent) say using products with fragrances inspired by nature makes them feel happier. The new anti- perspirants/deodorants infuse Degree's top odor and wetness protection formula with fragrances inspired by natural ingredients to give women a lift. Matching body mists found in the deodorant aisle add a layered splash of refreshment to allow women to experience an uplifting, naturally inspired fragrance. Designed by world-renowned fragrance expert Ann Gottlieb, "the nose" behind many of the most successful and prestigious fragrances, Degree Women Natureffects provides exceptional protection in three vibrant scents: Honeysuckle & Tea Tree Oil, Olive Leaf & Pink Pepper and Orange Flower & Cranberry. The Degree Women Natureffects Collection is available nationally at mass market retail stores.

Elmer's Introduces New Glue-All Formula
Elmer's® Products Inc. has introduced the company's first multi-purpose household glue, Elmer's Glue-All®. The iconic glue, first introduced to the marketplace in 1948, is shedding its reputation as an arts and crafts-only glue and taking on bigger projects around the house with its new, stronger formula. According to Mary Beth Cowardin, senior marketing manager for Elmer's Products, "A common misperception of Glue-All is that it is interchangeable with Elmer's School Glue®. The strength, versatility and durability of Glue-All makes it ideal for quick-fixes and projects from the entire house yet it remains non-toxic and safe for children." The new Glue-All is formulated to bond a wide variety of materials including paper, fabric, wood, ceramic, cork and leather and is currently available nationwide at major grocery stores, drug stores, big box retailers and craft stores.

Husqvarna Launches Automower Colour Collection
Husqvarna, a global leader in robotic mowing, is unveiling the Automower® Colour Collection, robotic lawnmowers in four exclusive metallic colours - white, brown, blue and orange. Gone are the days when the lawnmower was something hidden away in the garage. Robotic mowers stay out on the lawn in all seasons and become a part of the garden. Therefore Husqvarna has added colour to their state-of-the-art robotic mower Automower®, giving homeowners the choice of four colours to match their garden, house or car, representing the Earth's four elements - orange (fire), brown (earth), white (air) and blue (water).
"Automower® Colour Collection sets a new standard for lawnmowers. Not only do they deliver a perfect lawn without emissions and noise, they also add style to the garden, responding to homeowners' aspiration to individualize their homes and gardens," said Towe Ressman, head of Husqvarna Global Design Center.

New Cooking Software From Nintendo Available
A new software release from Nintendo, America's Test Kitchen: Let's Get Cooking for the Nintendo DS™ family of portable game systems, not only offers a wealth of delicious, easy-to-follow recipes but also encourages cooks of any age or experience level to share in the social fun of preparing a meal together. America's Test Kitchen is widely recognized as a trusted brand for recipes that everyday cooks can easily master and enjoy. With America's Test Kitchen: Let's Get Cooking, expert and novice chefs alike can select from 300 rigorously tested recipes - covering appetizers, desserts and everything in-between - and prepare them using interactive step-by-step instructions. America's Test Kitchen: Let's Get Cooking offers practical information and advice throughout the cooking process. Thanks to each system's built-in microphone, every person in the kitchen can use voice commands to navigate the software while they cook. And when multiple Nintendo DS users are preparing a meal together, they can wirelessly transmit select recipes between systems, even if only one user has a copy of the game card.

Naked Juice Serves Up Delicious Veggies In Two New Vitamin-Packed Smoothies
Naked® Juice unveils two new, delicious, vegetable rich smoothies that remain true to the same great taste consumers have come to expect from Naked. Berry Veggie Machine? and Orange Carrot smoothies are full of vegetables and essential vitamins. The new Berry Veggie Machine? blends everything from purple carrots, sweet potatoes, red beets and sweet corn to cherries, strawberries and plums. This delicious and varied combination provides an excellent source of Vitamins A, C, E, B3, B5, B6, B12, potassium, fiber, iron and calcium. Orange Carrot smoothie offers one serving of veggies and two servings of fruit in each 15.2oz bottle. As with all Naked Juice products, Naked's Orange Carrot and Berry Veggie Machine? contain no added sugars or preservatives.

NIVEA For MEN Rolls Out Revitalizing Q10 Eye Roller Gel
NIVEA For MEN formally launched the brand's new Revitalizing Q10 Eye Roller Gel, a men's eye care product engineered to minimize the look of fine lines and reduce the appearance of dark circles and puffiness underneath the eyes. With the Revitalizing Q10 Eye Roller, men can reduce the tell-tale signs of aging that often result from marathon work sessions and late nights out with friends. NIVEA For MEN Revitalizing Q10 Eye Roller Gel harnesses the benefits of skin's own Coenzyme Q10 in an advanced formula to combat these signs of aging and to revitalize the look and feel of skin.
"We are thrilled to introduce an innovative eye care product into the men's market," said Nicolas Maurer, Vice President, Marketing, Beiersdorf, Inc. "The Revitalizing Q10 Eye Roller offers an easy solution for men who have an active lifestyle but still want to take care of their skin and look rested on a daily basis."

Old Spice Launches New Fresh Collection
Old Spice has launched the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering. Fresh Collection is inspired by four well-known lands from across the globe, each one containing scent notes familiar to that location: Fiji: Smells like palm trees, sunshine and freedom; Matterhorn: Smells like ice, wind and freedom; Cyprus: Smells like limes, an ocean breeze and freedom; and Denali: Smells like wilderness, open air and freedom.
"The Fresh Collection will change the way a lot of people think about Old Spice," said James Moorhead, Old Spice Deodorant Brand Manager. "The scents are clean and fresh and are specifically designed for guys who want to avoid scents that are too strong or too musky."

Belkin Introduces Apps In New 802.11n Wireless Router Line
Consumers can now do more with their photos, music, and videos with Belkin's new 802.11n line of wireless routers. Featuring fun and powerful applications, the Surf, Share, Play, and Play Max Wireless Routers enable users to play music, games, and HD videos as well as share photos and print wirelessly from anywhere in their home. With the explosion of multimedia content, people are looking for newer and richer experiences with their photos, music, and videos, according to Company research. With apps designed to enhance their wireless experience, Belkin's new line of routers are easy to set up and will keep users online.

Hillcrest Labs Introduces Kylo: The Web Browser For Television
Hillcrest Labs has launched the Kylo™ browser, a new Web browser for TV. Developed for the millions of households that connect their PCs or Macs to the TV, Kylo lets users visit any site on the Web with a browser that was specifically designed to be viewed from a distance in the family room, living room, or dorm room. The Kylo browser is not meant to replace traditional browsers such as Internet Explorer®, Safari®, or Firefox® for use with standard computer display screens, but instead is for use on a television connected to a computer.
"No matter how hard they try, no single set-top-box manufacturer, specialized TV widget developer, or content aggregator can match the volume of online viewing choices available on a computer," said Dan Simpkins, founder and CEO of Hillcrest Labs. "For this reason, many consumers are simply using their new HDTVs as an alternative display for their PCs or Macs. So, we've developed Kylo as a free and simple TV browser that enables them to visit any site on the Web, and makes the entire experience more enjoyable."

Dr. Oswald Launches New All-Natural, Paraben-Free Professional Therapy MuscleCare Products
Dr. Chris Oswald, founder of Muscle Care Products and practicing Chiropractor for over 20 years, has created MuscleCare topical products, scientifically designed to relieve any muscle aches and pains, as a result of working out or just working at a desk. Created through thorough analysis of existing muscle care pain relief products on the market, Professional Therapy MuscleCare(TM) products have been subjected to comprehensive clinical studies to ensure superior effectiveness compared to other National brands. Topical Professional Therapy MuscleCare(TM) Extra-Strength Roll-On Gel and Professional Therapy MuscleCare(TM) Ointment provide long-lasting, all-natural relief from pain, both acute and chronic muscle injury strains/spasm, and joint arthritis. The products contain key ingredients that work to relax the tissue, increase the flow of healthy blood and nutrients that actually reset the muscle to its normal resting length, and promote healing.

Outdoor GreatRoom Debuts Venturi Flame Line
The Outdoor GreatRoom Company, a leader in outdoor room product and design, is unveiling a new lineup of indoor/outdoor fire products featuring Venturi Flame™ Technology. Venturi Flame Technology uses a proprietary turbo disc combined with a glass cylinder to create a unique 'spinning' aesthetic for indoor and outdoor portable fire pits, fire tables and fireplaces. "We are thrilled to bring VFT to a line of products that consumers can use both indoors and outdoors to create a warm, new and exciting ambiance in virtually any room in their home," said Dan Shimek, President and Owner of Outdoor GreatRoom Company. "Venturi Flame is also a great green option that's more cost-and energy-efficient than traditional gas." The Venturi Flame will launch in three product collections: The Swirl-Fire portable fire pits, Crystal-Spin fire pit tables, and Inspire-Fire fireplaces and will be available through specialty retailers.

Sensible Snacking Made Easy With Launch Of Sensible Portions Guilt-Free Snacks
Sensible Portions® has released three new innovative guilt-free snacks designed to satisfy every craving, without sacrificing great taste. Sensible Portions®, the next generation in unique, better-for-you snacks is introducing new, flavorful products such as Miner's Gold, Potato Straws and Apple Straws. Sensible Portions® Miner's Gold are all natural white cheddar puffs made with gluten free ingredients such as corn meal, rice flour and rich white cheddar cheese and Sensible Portions'® Apple Straws are perfectly seasoned with cinnamon. Sensible Portions conveniently provides portion control seals or "Sensible Suggestions" on the back of each bag. The serving-size label features a number that identifies the portion for each serving. An outer circle around the number identifies what is sensible about the product, whether it's cholesterol-free, all-natural, gluten free or contains no Trans fat.

Superior Farms Promotes New 'Mediterranean Grill' Product Line
As consumers look for affordable meal solutions, Superior Farms has tapped into the popularity of Mediterranean cuisine and developed "Mediterranean Grill," a line of grilling products with lamb to retail for under $10. Research helped guide the development of this product line, which is seasoned with a blend of citrus, garlic, olive oil and spices that takes the guesswork out of grilling lamb.
"With 'Mediterranean Grill' items, consumers don't need to learn any new recipes, buy any extra ingredients and can have a fantastic, affordable meal," said Gary Pfeiffer, EVP of Sales and Marketing for Superior Farms. "One of people's barriers to purchasing lamb is being unsure of how to cook it as well as price. We have eliminated both of those barriers."
New items include: Mediterranean burger patties - a savory blend of seasoned ground lamb and beef; Seasoned lamb and beef kabobs; Seasoned lamb leg steaks and Seasoned grill-ready leg roast. To help kick off the new products as well as celebrate the season, Superior Farms is offering a nationwide sweepstakes for a Mediterranean cruise for two. The "Go Mediterranean, Grill Lamb" sweepstakes will include 500,000 on-pack game pieces across the country, specialized point-of-sale materials in major retailers and market areas, and an on-line game guaranteed to generate excitement for lamb.

underWAY Launches Appetite Suppressing Beverage
underWAY™ is positioned as the first appetite suppressing drink to enter the beverage industry. underWAY's key ingredient, HeroFiber™, helps to fill the stomach and reduce hunger pains, allowing dieters to consume less and skip the pound-packing snacks. In addition to all the healthy appetite suppressing fiber in every 16 oz. naturally flavored underWAY bottle, a series of B vitamins also helps to boost energy. Produced in three all-natural flavors, Acai-Pomegranate, Grape and Orange, underWAY is currently available at Costco Canada, BJ's, Publix and other major national retail chains.

New Water Bobble Filters Water As You Drink
Made in the USA from recyclable materials, Water Bobble is a reusable bottle that removes chlorine and organic contaminants from municipal tap water. While consumers are enjoying this fresh-tasting, clean drinking water, they are also drastically decreasing the amount of plastic that ends up as waste since a single bobble filter equates to at least 300 single-use bottles. "At bobble, our aim is to make water better," said Richard Smiedt, founder, Move Collective, LLC. "World Water Day serves as an important reminder that Americans, unlike many others in the world, have a choice when it comes to obtaining clean drinking water, and more importantly, the ability to make a sustainable choice."

Microsoft Promotes Robert Youngjohns To SVP & President, North America Sales & Marketing
Microsoft Corp. has promoted Robert Youngjohns from Corporate Vice President to the role of Senior Vice President and President, North America Sales & Marketing. Youngjohns' promotion is recognition of his proven ability to lead the sales team and improve customer satisfaction since he joined the company in December 2007. Before joining Microsoft, Youngjohns held leadership positions at Callidus Software, Sun Microsystems and IBM.

Lenovo Names David Roman CMO
Lenovo has named David Roman as its new Senior Vice President and Chief Marketing Officer. Roman joins Lenovo from Hewlett-Packard, where he served since 2005 as vice president of Worldwide Marketing Communications for the Personal Systems Group.

Baskin-Robbins Appoints Brian O'Mara As V.P., Marketing
Baskin-Robbins ice cream has appointed Brian O'Mara as Vice President of Marketing USA. In his new role, O'Mara is responsible for the strategic development, planning and execution of Baskin-Robbins' marketing initiatives in the United States including brand management, new product development, creative, broadcast, online, digital, media planning, integrated marketing communications and promotions. Prior to this, O'Mara was Chief Marketing Officer for McDonald's Canada.

Einstein Noah Restaurant Group Names Jeff Keune V.P. Of Marketing
Einstein Noah Restaurant Group, a leader in the quick-casual restaurant industry, has named foodservice veteran Jeff Keune to the new position of vice president of marketing. Keune most recently was vice president of daypart development at Wendy's/Arby's Group, where he held various marketing responsibilities during the past nine years.

InComm Selects Peter Scalera To Be VP Of Retail Marketing
InComm, a leader in sales and marketing of prepaid products and innovator of transaction processing, has named Peter Scalera Vice President of Retail Marketing. Scalera will be responsible for developing a world class execution team across multiple retail channels. Scalera's experience spans more than 25 years in marketing and sales leadership roles in consumer packaged goods and technologies for Fortune 500 companies. He most recently served as Vice President of Sales Operations for the North America Consumer Digital Group for Eastman Kodak. In addition, he worked at Kodak and SC Johnson & Sons as Team VP for Walmart.

Sperry Top-Sider Hires Bill Bettencourt As SVP Of Sales, Marketing And Business Dev.
Sperry Top-Sider, a division of Collective Brands Performance + Lifestyle Group, has named Bill Bettencourt Senior Vice President of Sales, Marketing and Business Development. In this role, Bettencourt will serve as the senior leader for Sperry's global marketing and sales effort and is responsible for the development and execution of authentic marketing programs and new business initiatives that will support and amplify Sperry Top-Sider's global brand position as the nautical lifestyle brand dedicated those with a Passion for the Sea. Since 2004, Bettencourt was with Vans, Inc., where he most recently served as Vice President, Product and Marketing.

Red Lion Hotels Appoint Harry Sladich EVP-Sales And Marketing
Red Lion Hotels has appointed Harry Sladich as Executive Vice President - Sales and Marketing. Sladich will add his extensive hospitality sales and marketing experience to the company's strategy for expanding hotel operations and franchise growth in 2010 and beyond.

TRIA Beauty Names Beth Gumm SVP, Marketing
TRIA Beauty, a leader in light-based at-home beauty solutions, has appointed Beth Gumm as Senior Vice President of Marketing. Gumm, who brings more than 20 years of experience in brand management and marketing, spent most of the last 10 years at Williams-Sonoma, where she led a team of 80 marketing and eCommerce professionals for all Williams-Sonoma brands. TRIA Beauty is best known for its groundbreaking TRIA Laser Hair Removal System, the only at-home hair removal device on the market that utilizes a real laser, the same technology used in professional laser hair removal systems.

Above All Advertising Introduces Giant Inflatable Message Beacons
Above All Advertising, has just released its brand new line of giant, inflatable message beacons. From festivals and tradeshows to storefronts and grand openings, these inflatable totems will ensure major message visibility on a massive scale and are even more versatile and professional than previous inflatable dancer concepts. "The Giant Inflatable Message Beacons are a new, cost-effective signage solution for brands looking to generate attention," said G. Aires, CEO, Above All Advertising, Inc. The lightweight Beacons are ready for set-up upon delivery. Standing 15-20 ft. high, the inflatable sign is built to last with premium coated rip-stop nylon and comes with a cold-air fan to ensure it remains upright and sturdy. For more information about Above All Advertising, Inc.'s Giant Inflatable Message Beacons, call (858) 549-2226 or visit (Web site) www.abovealladvertising.net

Stock Drive Products Introduces Spring Powered Display Reels
A new series of point-of purchase display fixtures from Stock Drive Products (ISO 9001:2000 Registered Manufacturer) feature spring powered reels. These display fixtures, identified as the A3Z55 Series, are stocked in 3 different sizes for displaying small products such as appliances and communication devices.
These P.O.P. units each contain a smooth operating retractable cable which is attached to the displayed product with the use of a separately available black ABS plastic cable attachment. The 3 display fixtures range in size from 1.08" sq. to 1.87" sq. The 2 smaller sizes have a black nylon case whereas the largest size is stocked in white. The retractable cable is made of nylon coated stainless steel. Detailed specifications can be viewed online in the eStore at, (Web site) www.sdp-si.com

Japan Pavilion Introduces The 2010 International Boston Seafood Show
As part of an initiative to cultivate an appreciation for the diversity and excellent quality of Japanese seafood within the US market, the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) sponsored its third annual Japan Pavilion at this year's International Boston Seafood Show (IBSS), North America's largest seafood trade event, which was recently held at the Boston Convention & Exhibition Center. In addition to Japanese seafood, in recent years, American consumers have also become increasingly excited about lesser-known Japanese ingredients. Drawing on this momentum and the tremendous popularity of past exhibits, this year's pavilion showcased products from ten of Japan's leading seafood producers, representing a diverse offering of seafood products imported from local regions across the country. The pavilion featured cooking demonstrations and samplings of each of the participating exhibitors' products, and representatives from each company were in attendance to introduce their seafood ingredients to visitors to the pavilion. (Web site) www.japan-seafood.net

Merrill Lynch Unveils Interactive Billboard To Talk Retirement With New Yorkers
Merrill Lynch has unveiled in New York City's Times Square an interactive billboard inviting consumers to add their voices to the national dialogue around retirement planning. The billboard, located at the corner of Broadway and 46th Street, is the newest component of a national Merrill Lynch "help2retire_____" campaign.
Between March 19 and April 2, New Yorkers and other Times Square visitors will have the opportunity to participate in a digital poll by sending text messages to the billboard, selecting those aspects of their professional routines they would most like to "retire" today in order to focus on what matters most. As individuals text in responses to the billboard, polling results are tallied and displayed in real-time throughout the day. The billboard installation further highlights the Merrill Lynch Wealth Management commitment to delivering personalized financial advice, along with a broad platform of financial solutions, to help clients plan for and experience retirement on their terms.

Bojangles' Celebrates South Carolina Heritage With Statewide Tour
Bojangles' is taking a tour across South Carolina, and when their Cruisin' S.C. R.V. stops at each Bojangles' location, members of the community will have the chance to receive a free biscuit of their choice and receive special gifts. Customers can also take advantage of rollback pricing the day of the tour stop, when items from sausage biscuits to an eight-piece/four-biscuit box of Bojangles' world-famous chicken, will be the same price they were in 1979 - the year the first Bojangles' opened in South Carolina. While enjoying free biscuits and rollback prices, customers can register to win one of 100 Bahamas cruises. One cruise winner will be selected for each South Carolina Bojangles' location.
"Our Bojangles' team wanted to do something very special to celebrate our 100 stores and more than 30 years of Bojangles' heritage in South Carolina. We wanted it to be something everyone in the state could participate in. The Cruisin' S.C. tour will visit every community across South Carolina that Bojangles' has become a part of and provide a celebration for customers at every store throughout the state," said President and CEO of Bojangles' Randy Kibler.

Panasonic Touch The Future Tour Lets Consumers Get Hands-On With Latest Cutting-Edge Technology For Home Entertainment And Digital Imaging
Panasonic, a global leader in consumer electronics technology, is kicking off its 15-city "Panasonic Touch the Future Tour" that will give consumers across the US an opportunity to see, hear and interact with the latest cutting-edge home entertainment products, including a chance to experience live the first Full HD 3D Home Theater systems. The Panasonic Touch the Future Tour, which will visit 15 cities across the US over the next five weeks, will appear in popular, high-traffic venues and feature hands-on demonstrations of Panasonic's 2010 cutting-edge products and features including Full HD 3D Plasma Home Entertainment Systems, flat panel VIERA Plasma, LCD and LED HDTVs; Blu-ray Disc Players, Home Theater Systems; and LUMIX Digital Cameras and Camcorders.
"Panasonic has really raised the bar in consumer electronics for 2010," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. "Many people may have heard about these new advances but we want to give consumers across the US a chance to experience it all for themselves and see first-hand how it can enrich their lives."

Taubman Centers To Feature Wicked Promotions In Several U.S. Cities Through 2011
Select Taubman malls will feature Wicked displays and promotional offerings in conjunction with the Broadway hit's critically acclaimed national tour. Visitors will enjoy the bewitching Grand Court display, "The World of Wicked," where they can walk through Glinda the Good's bubble, see the "Behind the Emerald Curtain" museum display and take a photo in Oz. At the malls there will also be Wicked cast appearances, retailer and hotel discounts, prize giveaways and other "oz-some" exclusive offerings to celebrate and promote this worldwide theatrical phenomenon.
"It's a partnership of the biggest and best of Broadway and retail," said Lisa Herzlich, Director of Partnership Development for Taubman. "We couldn't be more pleased to have worked with a brand like Wicked to design, build and launch our first prototype of this type of touring event. Our local marketing teams have worked with their retailers to develop Wicked tie-ins that will generate a new kind of excitement and interactivity with our customers."

State Fair Brand Corn Dogs Bring Back American Dream In 'Win A $500,000 Dream Home' Promotion
State Fair Brand, part of the Sara Lee Corp. and maker of America's favorite corn dog, launched its national promotion, "Win a $500,000 Dream Home," granting consumers the opportunity to win $500,000 toward a dream home. Christina Saikus, assistant brand manager with State Fair, said, "The State Fair Brand is all about 'bringing home the fun,' and we believe this promotion will have strong appeal given the economic challenges facing many of today's average families."
The promotion aims to give away $500,000 toward a Dream Home in addition to home furnishings, kitchen and outdoor appliances and free corn dogs through the State Fair branded promotional microsite, www.statefairdreamhome.com. To play, participants must look for game codes in specially marked packages and enter online to try and win instant prizes or collect rooms to build a dream house for the grand prize of $500,000. The execution of the promotion is being handled by Launch Creative Marketing. (Web site) www.statefairbrand.com

Red Bull Stomping Ground Transforms Abandoned Lot For BMX Dirt Competition
Red Bull Stomping Ground will transform an abandoned construction zone into the ultimate dirt playground in Chicago on May 15 where thousands will be able to witness a BMX dirt competition that will bring riders from all over the world to prove who has the best skills. The abandoned construction site at the corner of Wells and Harrison in the heart of the city will be morphed into a one-of-a-kind BMX field of dreams. With a course designed by BMX legend Fuzzy Hall, dirt jumps will be mixed with found items in the construction site to challenge riders in a truly urban setting. Unlike many contests where the course must be built in several days, Red Bull Stomping Ground will be shaped over 3 weeks, giving ample time for the mind of Hall to run wild.
Twenty top BMX dirt athletes will be invited to compete and to kick start the dirt contest season, ride with friends, explore the city and show off what tricks they learned in the off-season. This dirt competition will push past boundaries on what is currently possible on a BMX course. Confirmed riders include: Corey Bohan, Anthony Napolitan, Ryan Nyquist, TJ Ellis, Mike "Hucker" Clark, Ryan Guettler and Cam White.

Vertigo Integrates Esprida Enterprise™ To Centrally Manage Its Advanced Digital Signage Hardware
Esprida Corporation, a pioneer in the field of remote device management, has collaborated with Vertigo Digital Displays, an industry leader in the design, manufacturing and delivery of integrated media systems for ruggedized, digital signage solutions deployed in a variety of environmental conditions. By embedding an Esprida Agent within the Vertigo Master Control Unit, network operators gain centralized access to functions relating to ambient light, temperature, power management, system performance, service issues and connected applications.
Exposed to the effects of extreme cold and heat, direct sunlight, precipitation and vandalism, Vertigo's remote management capabilities offer its customers a solution tailored to the unique requirements of out-of-home digital signage. As an Esprida-powered platform, secure, role-based access can be granted to partners, clients, service companies and program management. The net result is a highly adaptive digital signage network that optimizes operational overhead and provides customers with a complete centralized view of its operations. (Web site) www.esprida.com

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