Week of June 21, 1999
Escada Creates Casual Friday Fragrance For Men
Escada Pour Homme has created the first fragrant interpretation of today's most popular trend: Casual Friday. This new masculine fragrance is designed to feel as comfortable as a favorite pair of khakis, from the packaging to the bottle to the scent. Casual Friday is also presenting for the first time in the history of fragrance, the inclusion of the cotton flower note. The perfect base for this relaxed ode to the last day of the workweek, it imparts a pure scent to the fresh fragrance. The Casual Friday fragrance line includes Eau de Toilette Spray, After Shave Lotion, All-Over Shampoo and Deodorant Stick. It will be available at fine specialty and department stores nationwide beginning Friday, September 10.
Balance Outdoor Energy Bars Introduced
Balance Bar Company, one of the leading companies in the energy/nutrition bars and beverages industry, has introduced Balance Outdoor, a new line of all-natural bars designed to help provide sustained energy, hunger satisfaction and withstand the temperature variations of the outdoors. To support the launch of Balance Outdoor and Balance Bar Company's other established lines, the Company is implementing a comprehensive $15 million marketing communications campaign that includes advertising, public relations, event sponsorships and sampling.
Lipton Shipper Display Introduces Cold Brew Blend
Lipton has launched Lipton Cold Brew Blend, the only tea bags that infuse in cold water to brew 100% natural, great tasting iced tea in only five minutes.
"Consumers enjoy real brewed iced tea, but don't have time to make it," said Virginia Blake West, Director of Marketing, Lipton. "Lipton Cold Brew Blend delivers the convenience our consumers crave, while still providing the same great- tasting, fresh Lipton Tea they love."
Currently available at stores in about 24% of the U.S., Lipton Cold Brew Blend is sold in 24-count family-size and 48-count cup-size packages at a suggested retail price of $2.79 for both varieties.
"Lipton Cold Brew Blend will help build the tea bag category by appealing to consumers who have turned to more convenient beverage choices," said Blake West. "Innovative, breakthrough products that deliver added value, like Lipton Cold Brew Blend, are critical to growing the category and keeping tea bags relevant to our consumers."
In addition to implementing a comprehensive promotional campaign including point-of-sale displays, Lipton will air Lipton Cold Brew Blend television advertising in the launch markets throughout the summer.
Gateway Country Conducts Gateway For Graduates Promotion
Gateway Country, providing a unqiue way to purchase computer solutions, will give away 10 Volkswagen Beetles, 15 $1,500 Gateway Country Certificates and 20 Epson Photo PC 750Z digital cameras, as part of its 1999 nationwide graduation promotion.
"We've developed this promotion around graduation to help parents and their graduating seniors make good technology decisions," said Ed McPherson, Vice President of Marketing, Gateway Country.
Each of the 163 Gateway Country stores feature a dedicated Gateway for Graduates workstation where students and their parents can learn more about specific system configurations designed for those who are on their way to college. The workstations also enable PC shoppers to register for the graduation sweepstakes prizes.
SFX Entertainment Signs Sponsorship Deal With United Distillers & Vintners
SFX Entertainment, Inc. has entered into a sponsorship agreement with United Distillers & Vintners, North America (UDVNA), for its ready-to-drink line including Jose Cuervo Frozen Margarita, TGIFriday's Mud Slide and Smirnoff's Frozen Lemonade. The sponsorship program will include backlit signage at venues, advertisements in concert program books and on-site sweepstakes promotions.
Mike Ferrel, Chief Executive Officer of SFX Entertainment, a diversified promoter, producer and venue operator for live entertainment events, said, "This unique alliance will allow UDVNA to build brand awareness and image among our concert patrons. We look forward to a successful marketing partnership that will grow over time to include other UDVNA brands and products."
Coldwell Banker Real Estate Corp. Names T. Vaccarino VP Of Consumer Mktg.
Coldwell Banker Real Estate Corporation has appointed Terri Vaccarino to Vice President of Consumer Marketing. She was most recently the Director of Advertising and Promotions for the Company and will continue overseeing field marketing as well as assume additional brand management responsibility.
The Well Fed Baby Names K. Driggs VP Of Sales & Mktg.
Kimberly Driggs has been promoted to Vice President of Sales and Marketing for The Well Fed Baby Inc., San Diego, CA. As Vice President, she will be directly responsible for all national and international sales for the Company.
DPG Appoints Two Account Executives
Design Performance Group of Knoxville, TN, has recently named Dennis Doormann and Julie Sabourin Account Executives. Sabourin was previously Director of Client Strategy for Jon Greenberg & Associates and will be working nationally with retailers through the Detroit Regional Office. Doormann, was most recently a sales representative for Lozier, Inc. and will work out of the Chicago Regional Office. DPG's parent company, Plasti-Line, Inc., is the largest single source supplier of corporate identity products in the country. DPG and Plasti-Line often work together to handle a client's entire image program both interior and exterior, from design through implementation.
DAG Fixtures & Displays Names C. Hoffmann, Director Of Vendor Shop Development
Cecil Hoffman was recently named Director of Vendor Shop Development for DAG Fixtures & Displays. Prior to joining DAG, she provided marketing consultation to a long list of retailers and manufacturers, including Jones New York Sport. At DAG, Hoffman will work with customers to facilitate the creation of vendor shops and other displays. DAG, a 35-year veteran of the fixture and display industries, designs and manufactures fixtures, displays in wood, laminates, metal, acrylic and other media.
Everbrite Promotes D. Hohl And J. Schreiber
Everbrite, Inc., an industry leader in innovative design, engineering and manufacturing of point-of-purchase displays, neon, indoor signs, menuboards and outdoor sign systems, has promoted Daniel Hohl to Executive VP/General Manager of the Point-of-Purchase Division. In his new position, Hohl will oversee the business development efforts of the P.O.P. Division. John Schreiber has been promoted to Vice President, Sales, Point-Of-Purchase Division. His strength in business development will help him in his new role as he takes on managing the day-to-day sales activity of the P.O.P. Division's account executives, in addition to maintaining his own established client account responsibilities.
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