Alexander Keith's Refrigerator Display
Labatt has provided retailers with this Refrigerated Display for its Alexander Keith's brand. The display provides a convenient place for retailers to stock cold cans and bottles of Alexander Keith's Beer, while prominently highlighting the Alexander Keith's brand heritage. This Alexander Keith's Refrigerator was created by Heritage Sign & Display, 344 Industrial Drive Greenacres Park, Nesquehoning, PA 18240. (Web site) www.popsigns.com"
Snapple Announces Significant Brand Makeover
Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history. “The Best Stuff on Earth” just got even better with a new formula, reduced calories and packaging that promotes the blend of healthy green and tasty black tea leaves. Over the years, consumers enjoyed the fun, quirky Snapple personality without realizing that premium teas are used to make every bottle of Snapple. The brand's new formula heightens the flavor derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases up to 20 percent .
“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, V.P., Marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”
Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. A new logo, a sleeker bottle and label design that speaks to the new formula. The new graphics also highlight that Snapple is made from healthy green tea and tasty black tea leaves . Point-of-sale materials serve as a friendly reminder that Snapple has always been made from the Best Stuff on Earth.
Sony Electronics And Comcast Unveil Co-Branded Retail Store: Sony Style Comcast Lab
Sony Electronics and Comcast Corp. are partnering to open a unique retail experience in the Comcast Center: Sony Style Comcast Labs in Philadelphia, PA. The co-branded retail store and technology lab showcases the latest innovative products and services from both companies and previews future Comcast technology, products and services.
"Consumer electronics are becoming increasingly advanced, and the strategy behind the Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technology," said Stan Glasgow, president and COO of Sony Electronics in the U.S. "At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast's advanced delivery services integrate beautifully with Sony's hardware products and entertainment content."
"Innovation has been the cornerstone of all that we do at Comcast and this new interactive space is the perfect showcase for our current and future technology," said Tony Werner, Comcast's chief technology officer. "We're thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It's also a terrific, hands-on way for consumers to experience how all our products work together."
Sony Style Comcast Labs feature the best of Sony's electronics and the most innovative service offerings from Comcast. Sony Electronics offerings include BRAVIA® high definition LCD televisions, VAIO® PCs, a (alpha) DSLR and Cyber-shot® digital cameras, Handycam® camcorders, PSP® and PlayStation® 3 game consoles and emerging technologies like OLED (Organic Light Emitting Diode) TVs. Comcast will showcase all of its products and services from voice to video and Internet and demonstrate how they each work together seamlessly for the consumer.
Pepsi Throwback And Mountain Dew Throwback Bring Taste Of '60s And '70s Back For Limited Time
As part of the company's "Refresh Everything" campaign, Pepsi is reinvigorating its beverage lineup with a retro twist on two of its most popular brands with the introduction of Pepsi Throwback and Mountain Dew Throwback. Sweetened with natural sugar, the Throwback duo will be hitting the beverage aisle for a limited time nationwide.
Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the '60s and '70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands. Pepsi Throwback and Mountain Dew Throwback will be available nationally for eight weeks only, beginning April 20. Point-of-purchase displays reflecting the "Refresh Everything" campaign support the Throwback duo at retail.
Leveractive Debuts New Video In-Store Display Systems For Its Giggles Baby Line
To provide a more interactive and attention-grabbing experience for shoppers, Leveractive has made new video-based point-of-purchase display systems available to all existing and future retailers of its award-winning Giggles Computer Funtime For Baby Software Series for babies.
The new video displays provide shoppers with a quick overview of how the product works, features, benefits for the baby and parent, and information on awards and customer testimonials. Leveractive is providing these displays in both a counter-top model with a built-in 7-inch video screen as well as a floor stand model with a built-in 10-inch screen.
"The video display jumps off the shelf and brings shoppers in. Parents are able to immediately see how this product provides a great benefit to both them and their little ones," said Tim Leverett, CEO & Creative Director at Leveractive, LLC.
Giggles Computer Funtime For Baby™ is easy to use, and lots of fun for babies. There are currently 4 available titles including, Shapes, My Animal Friends, Nursery Rhymes and ABC's & 123's. All ship with both PC and Mac versions, 14 activities, more than 50 songs, as well as English and Spanish versions.
WORLD'S BEST CAT LITTER On Display In Pet Stores
WORLD'S BEST CAT LITTER,(TM) produced by GPC Pet Products, is the eco-friendly choice for environmentally-conscious cat owners, and shows them how easy it is "to be green."
Made from whole-kernel corn, WORLD'S BEST CAT LITTER(TM) is an all natural, biodegradable, flushable, septic-safe cat litter that uses no synthetic chemicals, clays or perfumes. Unlike most cat litters that are mined from clay or artificially produced, WORLD'S BEST CAT LITTER(TM) is made of renewable, all-natural ingredients and is ideal for cat owners seeking high quality, eco-friendly products for their pets, families and homes.
Point-of-purchase displays promote WORLD'S BEST CAT LITTER™ as the eco-friendly choice in cat litter. WORLD'S BEST CAT LITTER(TM) is available in Pet Specialty Stores (PetSmart and PETCO), independent pet stores and select grocery stores.
KIND Laundry Detergent And Fabric Softener On Display In U.S. Dry Cleaners
Winning Brands Corporation of Canada has begun formal marketing of its KIND Laundry Detergent and KIND Fabric Softener as a retail item within U.S. drycleaner operations. The development is significant for Winning Brands because it provides an additional reason for drycleaners in the USA to work with the company. KIND will now be available on display at participating U.S. drycleaners.
Winning Brands CEO Eric Lehner, said, "It is estimated that there are more than 30,000 drycleaner locations to which it is suitable to offer revenue enhancing retail products. Consumers spend millions on domestic laundry detergent and fabric softener in stores, leaving the drycleaner out in the cold. Now, through the industry's vast distribution of drycleaners, consumers will have the opportunity to pick-up particularly good eco-responsible KIND laundry detergent and fabric softener for use at home when they pick-up or drop off goods at the drycleaner or are waiting to pay for their drycleaning."
KIND Laundry Detergent is highly concentrated in order to provide up to 32 loads in the convenient 32 oz bottle. At $0.25 per load for domestic use, KIND is neither the most expensive in its category nor the least. It is Winning Brands' policy to be highly competitive within the premium end of the market. Winning Brands' mission is to replace hazardous chemicals in widespread use with safer alternatives.
Spongebob Shops, Merchandise Featured In Walmart Stores Nationwide In Celebration Of Spongebob Squarepants' 10th Anniversary
Nickelodeon celebrated SpongeBob SquarePants' 10th Anniversary this March by providing Walmart customers with unique in-store experiences and the biggest, happiest assortment of SpongeBob merchandise. For the entire month, a SpongeBob shop--"the Happy Place"-featuring SpongeBob apparel, DVDs, music, electronic, toys, books and other products, was set up in Walmart stores nationwide.
"Ten years of SpongeBob deserves something incredible," said Leigh Anne Brodsky, President, Nickelodeon/Viacom Consumer Products. "With a truly unique in-store experience and new, distinctive product at Walmart, customers feel like they are part of the SpongeBob tenth anniversary celebration." A fully integrated TV, print and online media campaign and in-store support highlighted the new merchandise.
Sears Combines Online And Multi-Channel Capabilities To Give Customers Ability To 'Shop Their Way'
Sears announced the unification of its multi-channel services under ShopYourWay, which transforms the shopping experience and gives customers just that - the ability to "shop their way." Both Sears and Kmart customers can now conveniently experience these innovative multi-channel purchase opportunities in stores and online. As more and more new multi-channel capabilities are made available, the ShopYourWay banner will help identify the many choices for Sears and Kmart customers.
ShopYourWay provides the best of what Sears and Kmart offer online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. Its expanded selection of jewelry, apparel, electronics, tool, shoes and power lawn & garden equipment are now always available on Sears.com or Kmart.com. If a customer is in-store and unable to find an item, size or color they are seeking, they can go onto convenient Web kiosks to find an expanded assortment on Sears.com with more than three million products. If ordered from the store, any standard item that can be shipped will be for free within the continental U.S. Sears2Go is a mobile commerce Web site that enables customers to find and buy select Sears.com merchandise from their mobile phone 24/7. Sears2Go is the first on-the-go technology offered by a U.S. retailer.
"ShopYourWay revolves around the lives of our customers," said Richard Gerstein, Sears senior vice president, marketing. "By letting their schedules determine the way they shop, our customers can take advantage of making purchases in-store, online, over the phone and with mobile capabilities. ShopYourWay empowers our customers to manage their lives by providing them with unique services, expanded selections and the best prices."
Willamette Valley Vineyards Launches Cork Re-Harvest Program
Willamette Valley Vineyards (WVV), serving Oregon and Washington distributors, was the first winery in the world to receive certification from the Rainforest Alliance for using 100 percent Forest Stewardship Council (FSC) certified cork. With the new Cork Re-Harvest program, it becomes the first winery to launch a cork recycling program with zero increase to its carbon footprint. WVV Founder and President Jim Bernau said the new program is needed to sustain the cork forests of Portugal, Spain, and other cork producing countries. Part of the program's goal is to raise awareness of the sustainability of the Mediterranean cork forests.
The Cork Re-Harvest program is a collaboration with WVV, Whole Foods Market®, the Rainforest Alliance, WVV's Oregon and Washington distributors, and Western Pulp Products. Recycling boxes will be placed in the 11 Whole Foods Market stores in this region. When distributors deliver wine to these stores, they will pick up the cork and return it to their warehouse. The cork will be transported to Western Pulp when WVV makes its current deliveries to the Corvallis warehouse.
Erez Klein, Regional Purchasing Specialist at Whole Foods Market Pacific Northwest Region, said its consumers have been asking for a cork recycling program. "Providing the lowest possible carbon footprint in cork recycling is something we are proud to offer," Klein said. "This program is consistent with the core values of our company."
BURGER KING(SM) Studio Unveils Edgy, Wearable Art And Gear
Burger King Corp. has unveiled BURGER KINGSM Studio, a game-changing line of art on modern and edgy apparel and lifestyle gear. Part art gallery, part creative laboratory, the concept highlights the work of young, cutting-edge artists inspired by the BURGER KING® brand and creatively incorporates core elements of the BURGER KING® identity.
Burger King Corp. has plans to make BURGER KINGSM Studio designs available in select urban boutiques and retailers in the coming months. In the interim, consumers can visit www.burgerkingstudio.com to create a custom t-shirt and read artists' biographies. As BURGER KINGSM Studio evolves, so will the site.
"BURGER KINGSM Studio is a progressive platform that inspires free-flowing creativity and provides a forum for imaginative collaboration between artists and consumers," said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. "By offering our guests fresh designs - from vintage-looking apparel to graphically enhanced skateboard designs - Burger King Corp. continues to engage its audiences in new ways and build on its HAVE IT YOUR WAY® brand promise."
Guests of the world's first WHOPPER™ Bar at Universal CityWalk® at Universal Orlando® Resort in Orlando, Fla. have been among the first to experience the latest BURGER KINGSM Studio concepts and invited to customize t-shirts using original designs via a highly engaging touch-screen kiosk.
FINISH Quantum Features New Dishwashing Technology
FINISH(R), a recommended brand by leading dishwasher manufacturers, has launched FINISH(R) Quantum(TM), an innovative automatic dishwashing detergent. FINISH Quantum features a multi-chamber system that is pre-measured and wrapper free, so consumers simply need to drop it in the detergent cup and go. FINISH Quantum features new technology which keeps three powerful active ingredients separated so they can operate at maximum power and release when needed in the dishwashing cycle. Powerful enzymes soften burnt-on food so that no stuck-on food remains. POWERMAX(TM) Bleach removes stains, while POWERBALL(R) with JET-DRY(R) Gel provides amazing shine.
Dell Introduces Studio One 19 All-In-One Computer
Dell has introduced the Studio One 19 all-in-one computer, ideal for the shared computing experience, especially in family areas where people can effortlessly view and move photos, manage music and review home work. The Studio One 19 is made with beautiful aluminum, glass and fabric that make a style statement that people will want on display in their home rather than hidden. A single power cord means a much neater computing environment and experience. The Studio One 19 comes in several colors, including Solid Pure White, Tuscan Red, Navy Blue, Powder Pink and Charcoal.
MARCAL Offers Small Steps 100% Recycled Paper Products
The new Small Steps(TM) family of paper products from Marcal includes bath tissue, paper towels, napkins and facial tissue, all made from 100% premium recycled paper -- not from trees. With Small Steps(TM) products, homeowners no longer have to worry about paying a lot more or sacrificing performance by going green. Small Steps products cost about the same or less than other leading brands, while remaining both strong and absorbent, according to the Company.
All-Natural SUN CRYSTALS Sweetener With Stevia Now Available
McNeil Nutritionals, LLC, is adding a new low-calorie way to sweeten foods and beverages with 100%-natural ingredients, SUN CRYSTALS(R) All-Natural Sweetener, the only brand to blend two simple ingredients - naturally sweet stevia and pure cane sugar. Responding to consumers' demand for a 100 percent natural sweetener that is low in calories, SUN CRYSTALS(R) All-Natural Sweetener uses an extract made from the sweetest, best-tasting part of the stevia plant. SUN CRYSTALS(R) All-Natural Sweetener naturally contains just five calories per packet, and just one packet has the same sweetness as two teaspoons of sugar. SUN CRYSTALS(R) All-Natural Sweetener began rolling out to Walmart Supercenters and Neighborhood Markets across the country in March and will be available nationwide at additional retailers soon thereafter.
Jose Cuervo Introduces New Silver Tequila
Jose Cuervo has launched Jose Cuervo Especial Silver, the newest premium Silver Tequila to join its Tequila portfolio noted for its exceptionally smooth, distinct flavor. "Over the past few years, we have seen a significant increase in popularity for Silver tequilas, but the market lacks a quality liquid at the premium price point," said Gerry Reid, Managing Director, Jose Cuervo International. "Cuervo Silver is our answer to this opportunity and brings a new, smooth Tequila to all those who enjoy the finest spirits but are looking for something innovative." The launch will be supported by a fully integrated marketing effort that includes television, radio, digital and out-of-home advertising and on-premise and off-premise sampling.
All Sport Naturally Zero Introduced Naturally Sweetened With Stevia
All Sport, Inc. and Dr Pepper Snapple Group have introduced All Sport Naturally Zero, the first and only zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia. Formulated with electrolytes and B vitamins, All Sport Naturally Zero provides pure, naturally sweetened hydration and replenishment without the calories. Dr Pepper Snapple Group holds an equity stake in Big Red, Inc., the parent company of All Sport, Inc., and is the primary distributor of the All Sport brand. All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange.
New Probiotic Supplement Helps Consumers Fight Unhealthy Teeth And Gums
Sunstar Americas, Inc., manufacturer of GUM(R) and Butler(R) brand products, has introduced GUM(R) PerioBalance(TM), one of the first probiotic supplements specifically created for oral health. GUM(R) PerioBalance(TM) is a daily dental probiotic supplement that comes in a mint flavored lozenge and is made with Prodentis(TM), a unique blend of probiotics specifically formulated to provide oral health benefits by balancing the oral environment. It is clinically shown to reduce moderate-to-severe plaque and promote healthy teeth and gums in just 28 days. GUM(R) PerioBalance(TM) is expected to be available nationwide in 2010.
OmegaChill, World's First Omega-3 Enhanced Water Available For Distribution
Zymes Omega Solutions, Inc. has launched the world's first omega-3 enhanced water, OmegaChill. This innovative new water uses Zymes' PTS technology to solubilize and stabilize fish-derived omega-3s. The resulting beverage delivers 50mg of EPA/DHA and has long-term shelf-stability at room temperature. The beverage also contains Vitamins C, E, B3, B6, B12, B5 and is naturally sweetened with Stevia with zero calories. The beverage is currently available in two flavors, Clearberry and Lemon-lime (lemon-lime contains electrolytes). OmegaChill will be on selected store shelves in the North East.
Neutrogena WaveTM Power-Cleanser And Deep Clean Foaming Pads Introduced
New Neutrogena Wave™ Power-Cleanser and Deep Clean Foaming Pads is a breakthrough in daily home cleansing that is clinically proven to deliver softer, smoother skin after just one use. At the click of a button, it delivers superior manual power-cleansing in three ways: Pre-dosed, single-use, textured pads gently sweep away layers of dead skin cells to reveal noticeably smoother and softer skin after only one use; Gentle vibrating motion of the ergonomically-designed system applicator massages skin for deep.
Cleansing; Tingly cool lather removes dirt, oil and makeup. New NEUTROGENA WAVE™ Power-Cleanser and Deep Clean Foaming Pads System includes a Power-Cleanser Applicator, 2 Weeks supply of pre-dosed, single-use pads and 2 AA Batteries.
ABSOLUT VODKA Introduces First Tropical Flavor,ABSOLUT(R) MANGO
ABSOLUT(R) VODKA has introduced its tenth flavor with the debut of ABSOLUT(R) MANGO, adding a splash of the tropics for the first time to the brand's portfolio. "ABSOLUT MANGO has done exceptionally well in both the South American market and at Global Travel Retail, and we are eager to replicate that success in the U.S. market, as we offer bartenders and consumers the true taste of mango in their cocktails," said Ian Crystal, Brand Director of ABSOLUT VODKA, Pernod Ricard USA.
New Haagen-Dazs Five Series Offers Pure, All-Natural Ice Cream Flavors
Haagen-Dazs Five is introducing a new superpremium ice cream series focused on the simplicity and goodness of five simple, all-natural ingredients. Consumers today are looking for great-tasting, natural foods made with simple, recognizable ingredients. This new broader mindset led the Haagen-Dazs brand to create the Five series, so those interested in clean label products can take pleasure in eating delicious ice cream and be able to enjoy it more often because it's one-third less fat than regular Haagen-Dazs flavors. "At Haagen-Dazs, we have a passion for taste and are committed to using the finest, all-natural ingredients," said Ching-Yee Hu, Haagen-Dazs brand manager.
Weber Debuts Q 140 Electric Grill For Grilling With Gas Or Charcoal Restrictions
An outdoor electric grill worthy of Weber's best-to-market manufacturing standards, the new Weber(R) Q(R) 140 electric grill is particularly for grilling enthusiasts with gas or charcoal restrictions-such as those who live in condos, apartments, mobile homes, and town homes. The Weber Q 140 has 189 square inches of total cooking area, a stainless steel cooking grate, infinite heat control settings, and a six-foot grounded cord. This UL(R), outdoor-only electric grill cooks food as close to a small gas grill as one can get.
7-Select™ Brand Adds To Product Line
7-Eleven Inc. is rolling out more than 100 new and redesigned private label products during the next few months. The extensive line-up of products sold under the 7-Select brand crosses all store categories - from juice to jerky, animal crackers to Gummi worms, paper goods to personal care items, sports drinks to sandwich bags, office supplies to batteries and cooking oil to motor oil, to name just a few.
"7-Eleven has aggressively launched a complete line-up of 7-Select products and is testing a third wave of private-label products in select stores," said Kevin Elliott, 7-Eleven's senior vice president of merchandising, marketing and logistics. "We believe consumers are already appreciating the quality and value the 7-Select brand offers."
Hansen Introduces SELF Beauty Elixir For Women
Hansen Beverage Company has introduced SELF Beauty Elixir, a low-calorie, functional, ready-to-drink beauty beverage infused with an essential blend of vitamins, minerals, natural fruit & botanical extracts with antioxidants that promote and support healthy skin & overall wellness. SELF Beauty Elixir contains 30% fruit juice, all natural flavors, and many antioxidant rich vitamins such as 500% Vitamin E, 150% Vitamin C, and 100% Vitamin A per serving. In addition to having only 35 calories per can, the product is very low in sodium, gluten-free, and preservative-free with no artificial colors. It is available in three naturally attractive flavors: Blushing Berry, Pink Lemonade, and Tropical Bliss.
"We are absolutely delighted to introduce a fun, refreshing, multi-functional beauty drink specifically designed for women to enjoy every day," said Jaime Phan, Senior Brand Manager of Hansen's. "Our new product offering is a convenient, affordable, and guiltless indulgence that provides the luxury experience to women in search of additional options to simplify or diversify their daily beauty and diet regimen."
SELF Beauty Elixir by Hansen's will be sold as a 4-pack unit with four individual 8oz. slim cans perfectly packaged inside an elegant box. The new beauty beverage line will begin shipping this April to mass retailers, drug stores, and major supermarkets within select markets.
Kashi Adds TLC Asiago Snack Crackers
Kashi Company is expanding the current TLC Cracker line of products to include a new Asiago flavor. Made with Kashi's signature blend of Seven Whole Grains & Sesame, the new TLC Asiago Snack Crackers are a contemporary addition to Kashi's existing Country Cheddar, Fire Roasted Vegetable, Honey Sesame and Original 7 Grain flavors. Kashi's TLC Asiago Snack Crackers are all-natural and contain no hydrogenated oils and zero grams trans fat.
Pepsi Natural, An All-New, All-Natural Premium Cola Launches In Select Markets
An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. The amber-hued cola gets its color from natural caramel and natural apple extract. From the amount of bubbles to the foam that rises to the top of beverage when it's poured, Pepsi Natural offers a brand-new cola experience.
Pepsi Natural is packaged in a sleek 12-oz. glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in the following ten regional markets; Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York. Point-of-purchase materials support the product at retail.
NEW Olay Professional Pro-X Introduced Clinically Proven To Reduce Wrinkles
NEW Olay Professional Pro-X has been professionally designed and tested to provide highly advanced anti-aging treatments and is now proven to be as effective as the leading anti-aging prescription brand indicated for reducing the appearance of fine lines and wrinkles. In a clinical study against the leading anti-aging prescription brand (0.02% tretinoin in an emollient base), Olay Professional Pro-X Intensive Wrinkle Protocol was found to be as effective at reducing the appearance of wrinkles. P&G Beauty Scientists have identified unique combinations of cosmetic ingredients and formulated them into cosmetic moisturizers that have great potential to strengthen the stratum corneum in aged skin. Primary solutions designed for use on the entire face include: Age Repair Lotion with SPF 30; Wrinkle Smoothing Cream; and Hydra Firming Cream. Specialized treatments designed for targeted application to address specific anti-aging concerns include: Deep Wrinkle Treatment; Eye Restoration Complex; and Discoloration Fighting Concentrate.
Throat Biotics™ Introduces First Probiotic Zinc Lozenge
Throat Biotics™ has launched the first Probiotic Zinc lozenge, which is being sold as a natural alternative to effectively boost your natural immunity and help strengthen the body to resist the effects of germs and viruses that cause the common cold and flu. Throat Biotics™ utilizes new probiotic technology that coats the whole digestive tract with competing, throat-healthy organisms that have been wiped away by antibiotic use. Throat Biotics™ comes in a Cinnamon flavored Lozenge, naturally sweetened with Xylitol.
Build-A-Bear Workshop Names John Haugh CMO
Build-A-Bear Workshop, an interactive entertainment retailer of customized stuffed animals, has appointed John N. Haugh to the newly created position of president and chief marketing officer. Haugh will lead the Build-A-Bear Workshop marketing, merchandising and strategic planning teams and support functions to drive sales growth and profitability. Haugh most recently served as president of It's Sugar, LLC, a candy and confectionery retailer. From 2004 through 2007, he served as president of Mars Retail Group where he led all retail business operations for Mars, including the retail expansion of M&M's World. Prior to this, Haugh was chief marketing officer at Payless ShoeSource.
Outwater Offers 120-volt Non-Neon Flexible LED Lighting
Outwater’s new generation of UL-Listed, 120-volt Non-Neon Flexible LED Lighting is designed to provide complete lighting versatility by readily adapting itself for all kinds of creative uses. Outwater’s Non-Neon Flexible LED Lighting enables users to install and create interior or exterior illumination wherever required. Rated for 100,000 hours of usage with up to 70% greater energy efficiency than other formats of comparable lighting, Outwater’s cool to the touch Non-Neon Flexible LED Lighting is manufactured to withstand heavy weight loads, high impact, extreme temperature differentials, as well as water and UV penetration. For more information, contact Outwater Plastics Industries, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750,(Web site) www.outwater.com
ExpoDisplays Names Jay Burkette V.P. Of Sales
ExpoDisplays, a national designer and manufacturer of trade show exhibits, custom interior environments and graphics, has promoted Jay Burkette to the position of Vice President of Sales. With more than 25 years of experience in the trade show industry, Burkette began working with ExpoDisplays in 1984, most recently as the Director of Dealer Development. As Vice President of Sales for ExpoDisplays, Burkette will oversee the dealer network, providing training, sales support and customer service. (Web site) www.expodisplays.com
Productive Displays Introduces Bruce Ulrich As President
Chicago-based trade show display firm, Productive Displays, announced that Bruce Ulrich is joining the management team as President. Ulrich's responsibilities include providing leadership and guidance for the company's business development, strategic relationship and marketing initiatives. He brings to the company over 25 years of executive level experience creating and delivering consumer and business marketing solutions for leading retail, financial services and technology companies.
(Web site) www.productivedisplays.com
Cricket Runs World's Largest Working Cell Phone Promotion In Chicago
Cricket, a leading provider of unlimited wireless services, and Samsung Telecommunications America, a leading mobile phone distributor in the U.S., unveiled the world's largest working cell phone recently in Pioneer Court in downtown Chicago. The phone is a working replica of a Samsung Messager™ phone and is approximately 15 feet long, 13 feet high and 3 feet deep. Cricket invited all Chicagoans to visit Pioneer Court and make unlimited, free phone calls and texts on the life-size Samsung Messager.
"Bringing the world's largest working cell phone to one of the world's greatest cities is an exciting way for us to celebrate offering Cricket service in Chicago," said John Noelker, Midwest regional vice president for Cricket. "Providing free, unlimited calls on the world's largest working cell phone is another way Cricket is delivering unmatched value to the people of this great city." To celebrate the event, Cricket and Samsung Mobile also offered interactive activities onsite including a texting challenge, video booth and a display area featuring Cricket and Samsung Mobile products.
"The QWERTY keyboard on the Samsung Messager™ makes text messaging easy and it is the perfect device to use as the world's largest working cell phone," said Bobby Billman, vice president of marketing for Samsung Telecommunications America. "Samsung Mobile is excited to be a part of this record breaking event, and give Chicagoans the chance to see Samsung's latest products."
Westinghouse Digital Offers Three New PumpTop Digital Signage Solutions
Westinghouse Digital Electronics, a provider of one of the nation's leading gas station TV networks, now offers businesses three powerful and unique new Out-of-Home (OOH) digital signage solutions, providing a highly targeted and more cost effective way for companies to reach customers on-the-go with ads, information and entertainment. The new offerings include a hardware-only based PumpTop Topper; a self-administered NeonPump™ solution, which adds neonSource™ and neonNow™ software to the PumpTop Topper; and a complete Managed OOH Solution that features the PumpTop Topper with an integrated media player and content management provided by its strategic business partner, AdtekMedia.
Westinghouse's hardware-only OOH solution features its PumpTop Topper unit that offers an exceptional user experience with dual UltraBrite, sunlight readable 19" Wide LCD displays. Westinghouse's UltraBrite displays utilize multiple areas of on-screen real estate for delivery of programming, advertising and information. The PumpTop Topper is designed for businesses that operate their own signage software and manage their own Network Operations Center (NOC). Westinghouse's new neonPump is a Local OOH Solution that features the PumpTop Topper and the company's proprietary neonNow and neonSource software. The Westinghouse Local OOH Solution with neonPump is ideal for businesses that have the resources to manage their own OOH advertising and signage initiatives. neonPump offers "Plug and Play" Content Management solutions for the PumpTop. In a five-minute program loop updated throughout the day, PumpTop TV features current content from news and entertainment broadcasters and traffic data providers to engage customers. PumpTop TV also enables businesses to display full screens advertisements as well.
News America Purchases FLOORgraphics
News America Marketing has entered into an agreement to purchase FLOORgraphics, Inc. This will expand News America Marketing's network of at-shelf, floor and cart advertising and in-store promotion products to 50,000 stores in the United States.
Technology And Finance Unite For End-To-End Paperless Coupon Solution
Unicous Marketing Inc., owner of EZ-PIC in-store, paperless coupon technology, has signed an agreement with Inmar, the nation's leading promotions transaction settlement provider, to handle Unicous' financial settlement services to brands and retailers for EZ-PIC coupons. Currently in over 1,900 stores nationwide and projected to be in over 3,000 stores by year's end, EZ-PIC is a paperless coupon advertised on retail store shelves and redeemed electronically at check-out.
"Retailers and brands love our value proposition, but with over 17 million redemptions expected in 2009, we need significant horsepower to manage the reimbursement dollars," said John Thompson, Executive Vice President for Unicous Marketing, Inc. "Teaming up with Inmar on Conexions, the digital promotions settlement platform, gives our application the credibility that's expected for managing promotional dollars."
magink Introduces 3GV Digital Tile Display
magink, the world's first developer and provider of full color reflective digital ink technology, has partnered with Barbizon Lighting to introduce its revolutionary 3GV digital tile modular design display. The combined effect of magink's scalable digital tiles with Barbizon's lighting solutions creates an environment immersed in the ambience of the user's choice, in a gentle, non-intrusive way, either with still images, photos, video or any other visual effect.
"Designers and architects constantly seek new ways to beautify spaces without compromising the natural aesthetic," said Noah Meiri, VP Sales & Marketing, magink. "Combining magink's digital tiles with Barbizon's lighting magic brings the boards to life to create for a virtually 'theatrical' experience. We are very pleased to be partnering with Barbizon to leverage their years of experience in lighting, to make the most of the magink display."
'The Aardy' All-Electric Mobile Event Marketing Vehicle Is Green Machine
Aardvark Event Logistics has developed the "Aardy," an all-electric, all-purpose mobile event marketing vehicle, which it now offers to the Event Marketing industry. This electric, street-legal vehicle is poised to change the way many companies think about Mobile Event Marketing.
"Essentially, our industry has always been about gas guzzling SUV's, Vans, and Tractor Trailers," said Howard Nemenz, President of Aardvark Event Logistics. "What we wanted to do was develop a street-legal, all-electric Mobile Event Marketing vehicle that sets up quickly, attracts attention, and is adaptable to just about any program. And with The Aardy, we've done exactly that - it's our clean, green, mobile event marketing machine."
Aardvark has partnered with noted industry builder Craftsmen Industries as the official builder of The Aardy due to their extensive industry expertise. Aardvark Event Logistics both sells and rents The Aardy to anyone who wants to make a big impact without heating up the planet. Currently there are 4 models to choose from. To find out more about The Aardy, visit (Web site) www.aardvarkel.com
Baseball Fans Score With Miller High Life Extras Loyalty Program
Through the Extras loyalty program, Miller High Life will celebrate baseball, as well as many of the players who helped make it "America's Pastime." The High Life Extras loyalty program allows legal-drinking-age consumers to earn reward points by purchasing specially marked packages of High Life and High Life Light, and redeem those points for High Life gear. The Extras program is now offering baseball-themed High Life merchandise.
"Extras has been a huge hit with beer drinkers since we launched it last spring, and we believe that offering exclusive High Life-themed baseball merchandise is just another way to keep the program fresh and add value for our loyal fans," said High Life senior brand manager Kevin Oglesby. "From a High Life baseball jersey to a base-and-bat barstool, the Extras program offers something for all fans. Baseball and Miller High Life have been intertwined for more than 100 years, so this is just one way we're bringing together the heritage and authenticity of these two American icons."
Miller High Life will bring the program to life around the country by partnering with many baseball legends who share the brand's hard-working, unpretentious values. Several Hall of Famers, including Wade Boggs, Tony Perez, Ryne Sandberg and Fergie Jenkins, will interact with fans during appearances at bars and stores while promoting the High Life Extras program.
Marketplace Digital Signage Stations Placed In Canadian Whole Foods Markets
Planet-Tek Systems, developer of The Marketplace Station digital signage concept for Whole Foods Market in Canada, designed it in a manner that would suit the needs of next generation marketers like Seventh Generation, a leading brand of environmentally friendly household products, that is embarking with Whole Foods Market on an in-store education initiative named 'Home Healthy Home.' A cornerstone of the campaign is the delivery of contextual digital commercials across seven in-store Marketplace stations including the Ecological Station and extending out to areas such as The Produce Station, The Grocery Station, and even The Meat and Poultry Station.
The Marketplace Station concept provides 10 unique in store digital stations for vendors to utilize to enhance their point-of-purchase marketing initiatives through measurable, tactical, and customizable communications. The Seventh Generation campaign at Whole Foods Market Canada encompasses 11 custom designed digital commercials per location that covers product categories that include cleaners, laundry, diapers, and dishes. All digital production and media placement, was handled by The Marketplace Station team, produced in a manner to provide a balance of product information, environmental tips, and direction to learn more about the products in the ecological department.
"As digital signage networks are becoming more prevalent in the retail sector, I believe this is one of the best examples we have seen to date of a vendor making use of the medium and synergizing their brand and category in a innovative and effective manner across the landscape of the store," said George Andreoglou, President of The Marketplace Station.
Outwater Plastics
