Mickey Davis, Promotions Manager for Miller Brewing Company, said: "Water sports and water fun are big parts of summer for people across the country. Miller joins in the excitement with a promotion that reminds adult beer drinkers to cool off with water activities and Miller brands."
Point-of-sale materials include a water-themed spectacular display as well as an inflatable inner tube with danglers, cut-outs, case cards, and banners. Consumer items include a two-person raft, chair floats and beach towels.
The Holiday Inn Olympic cruiser will arrive at participating Holiday Inn locations in advance of the torch’s arrival. A special "Olympic museum" will be set-up in the Holiday Inn parking lot, featuring two kiosks running a continuous video loop of "Olympica: America’s Gold," Volumes I and II, promoting availability of the videos at local retailers; a museum of Olympic history with displays and photographs from past Olympic Games and a patriotic wishing well wall which people can sign to support American Olympians.
Healthy Choice will support the introduction with special point-of-sale materials along with print and televison advertising, and free-standing coupon inserts.
"The Executive Woman’s Travel Network" consists of an innovative Internet site as well as special offers from Delta and five corporate partners. Through the web site or by calling a toll free 800 number, travelers can request special offers on Delta Air Lines, Hertz rental cars, Radisson Hotels, Royal Caribbean Cruise Line, Clifford & Wills catalogue, and FTD.
The web site was created by Modem Media, Westport, CT, with assistance from design studio, I/O 360, New York City.
He was formerly the VP of Business Development and Assistant to the Chairman. He will be responsible for managing all areas of the firm's operations including strategic planning and implementation.
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