Molson Canadian Features Illuminated Satellite Bar
Food service retailers are using this portable bar to serve cold cans or bottles of Molson Canadian beer.
It is mounted on heavy duty castors, has a tubular steel frame, and features fully illuminated backlit top and front panels. The inner cart has an insulated tub (with drain plug) that can be filled with ice to chill cans or bottles. The inner tube is supported by a tubular cart with a server step and is portable as well.
The Molson Canadian Illuminated Satellite Bar was produced by Illumina Lighting & Display Ltd., Markham, Ontario, Canada.
Reebok Display Tables Featured In Finishline Stores
Reebok International created this table kit display to promote a new line introduced to its Classic footwear brand, exclusively in Finishline stores.
The table kit consisted of a 60" x 30" table, a 44" x 26" table and risers ranging from 10"L x 6"W x 3,4,5"H. The tables were positioned in the store in a prized real estate section. The creation of white mats, white steps and risers were to keep the focus on the bright color shoes.
The Reebok Display Table Kit was produced by Rapid Displays, a point-of-purchase display company located in Chicago, IL.
Krispy Kreme's Mobile Store Featured At Events
Krispy Kreme Doughnuts, Inc. has created a Krispy Kreme store on wheels that produces fresh, hot Krispy Kreme doughnuts and coffee. The mobile store is used at select events and store openings.
The custom-designed, 18-wheel truck serves as both carrier and production line for the Krispy Kreme mobile store, which can produce up to 100-dozen signature Original Glazed doughnuts per hour. The mobile store also serves other varieties of Krispy Kreme Doughnuts, Krispy Kreme's new blend of fresh-roasted coffee and other beverages. Krispy Kreme currently operates more than 370 stores in 44 U.S. states.
New Sizzler Restaurant Design Debuts In Northern California
Worldwide Restaurant Concepts, Inc. has opened a new Sizzler restaurant in Antioch, California. This is the first company-owned restaurant that has been built from the ground up in over five years and showcases all the branding and structural elements that are part of Sizzler's current remodel program.
Design elements for the new store include warm interior colors, interior and exterior river rock accents, updated menu boards, and new eye-catching exterior signage and entrance area.
"Sizzler USA has been introducing these elements into existing restaurants with their remodel program, but the impact is far more dramatic at this new location," said Charles Boppell, President and CEO of Worldwide Restaurant Concepts. "Expanding the network of franchisees is a key component of Sizzler's growth strategy and this restaurant captures the vitality of the brand and will be a valuable asset in attracting new franchisees to the Sizzler family."
Heineken House Party Promotion Features Eye Catching POS
Heineken USA has launched the latest installment of its highly successful House Party program. For the second consecutive year, the program will be held in late August on the island of Jamaica creating the ultimate House Party experience.
By listening to local radio and logging onto Heineken.com, consumers 21 or older will be encouraged to enter a sweepstakes to win an all expenses paid trip for two. Top winners will receive the opportunity to fly to Jamaica and attend the event featuring musical performances, food, celebrities, giveaway and Heineken. The promotion will feature eye catching POS designed to provide Heineken with significant presence at retail accounts during the critical summer beer selling season.
Brown-Forman Debuts One.6 & One.9 Low Carb Wines
Brown-Forman Wines has launched One.6 Chardonnay and One.9 Merlot, the first lower carbohydrate wine created for carb counters. The names One.6 Chardonnay and One.9 Merlot communicate the respective carb count of the wines. One.6 Chardonnay has 1.6 carbs per five-ounce glass and One.9 Merlot has 1.9 carbs per five-ounce glass. One.6 and One.9 wines will be supported with an initial $5 million advertising campaign as well as promotional activities and materials. Retail chains carrying the wines include Albertson's, Safew2ay, RiteAid, Target and Walmart.
Minute Maid Premium Light Offers Half The Calories of OJ
The Coca-Cola Company has introduced Minute Maid Premium Light, an orange juice beverage with excellent nutrition and half the calories and sugar of orange juice. For those who want to reduce caloric intake but still want excellent nutrition, Minute Maid Premium Light contains just 50 calories and 10 grams of sugar per 8-fluid-ounce serving (vs. 110 calories and 24 grams of sugar per 8-fluid-ounce serving of regular orange juice). Minute Maid Premium Light orange juice is available in 64-ounce cartons and six-count 8-fluid-ounce multipacks in chilled sections of grocery stores and mass merchandisers.
UltraForm Introduces Literature Display For Exhibits
UltraForm System Cabinetry, Inc. offers a new collapsible, cascading literature dispenser for trade show exhibits. The Horizon's all-steel construction makes it one of the sturdiest literature stands on the market. The clips that hold the stand in an extended, upright position were redesigned to assure the stand would not pinch the hands or fingers of the assembler, while providing a better lock-in-place mechanism to prevent unexpected collapse. The base of the display was widened to provide greater stability and clear plastic retainers with removable dividers were developed to hold the literature in place allowing vendors to pack and ship literature right in the dispenser. For more information, contact UltraForm System Cabinetry, Inc., (Tel) 800-787-3823, 585-889-8200, (Fax) 585-889-8209, (E-mail) kevinb@ultraform.com.
Gyricon, LLC, a subsidiary of Xerox Corporation, has developed a new wireless eSignage solution designed for retail applications. This new solution is comprised of two components: SyncroSign Merchandiser FreeStyle and SignSync Enterprise software. SyncroSign Merchandiser FreStyle is a powerful and dynamic wireless eSign incorporating SmartPaper technology. SignSync Enterprise software is a central eSignage management system that intelligently schedules and manages eSign content throughout a retail environment. SyncroSign Merchandiser FreeStyle offers retailers the ability to dynamically display in-store pricing, product introductions and promotions, and store planograms through the use of SmartPaper technology, which is a reusable, monochromatic display material that is electronically writeable and erasable. It will be initially available in two formats, both double-sided to display different content: 5.5" x 7" and 8.5" x 11". SignSync Enterprise software works in conjunction with SyncroSign Merchandiser FreeStyle to intelligently schedule and manage sign content, allowing retailers to easily manage their marketing campaigns. "Gyricon's SyncroSign solution gives retailers the ability to: improve price integrity with point-of-sale integration; optimize their merchandising activities; and leverage the eSignage infrastructure for operational efficiencies, such as the display of planograms and restocking information," said Bryan Lubel, President and CEO, Gyricon, LLC. SyncroSign Merchandiser FreeStyle and SignSync Enterprises will be available in the second half of 2004 through Xerox Global Services, (Web site) www.xerox.com/retail. Additional information about Gyricon, LLC, SmartPaper technology, and integrated display solutions can be found at (Web site) www.gyricon.com.
Diageo Appoints J. Thompson President, Global & NA Mktg.
Diageo has promoted James Thompson, previously Sr. V.P. of Marketing for the Smirnoff and Captain Morgan brands, to President, Global and North American Marketing. In Thompson's expanded role, he will have responsibility for leading these two global priority brands in the 180 markets around the world in which Diageo operates, while continuing to oversee the brands in North America, Diageo's largest market.
"James Thompson plays a critical role in the success of two of our most important brands-Captain Morgan and Smirnoff-and we are delighted that he will use his North American expertise to continue to build these brands globally," said Mark Waller, Exec. V.P., Consumer Strategy and Marketing.
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