Creative Online Weekly <br> June 28, 2010

Week of June 28, 2010

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Beauty By Milk Counter Now Available In Department Stores
It's not something you'd expect to see at the cosmetic section at a department store: a milk counter. But it's precisely what the California Milk Processor Board (CMPB), the creator of GOT MILK? and TOMA LECHE (Drink Milk), are introducing at select department store cosmetic counters. The advertiser wants Californians to know that beauty comes from the inside out and proper nutrition with milk is key to achieving radiant skin and healthy hair and nails.
The GOT MILK?/TOMA LECHE BEAUTY BY MILK counter will provide consumers an interactive experience where they can learn about the benefits of the "wonder tonic." Beauty consultants will be on hand to provide a booklet of tips to keep skin, hair and nails healthy. Shoppers can relax at a lounge area while being served milk-based drinks. Guests can also experience a virtual makeover during their free visit.
"We've never done this type of experiential marketing before," said Steve James, Executive Director of CMPB. "The uniqueness of this grassroots outreach and its placement is intended to bring home the message that consumers just need to open the fridge and grab that good old fashioned milk for better health and beauty."
The BEAUTY BY MILK counter is part of a larger advertising campaign by the CMPB. This year's campaign focuses on educating consumers that milk is not just about building strong bones. It has a host of other beauty benefits and this theme currently runs on English and Spanish-language television, radio and online advertisements.

ZoomSystems & Body Shop Debut ZoomShops
ZoomSystems, a global leader of automated retail solutions, has formed a partnership with The Body Shop, to bring the natural ingredients of its popular body care and bath products to branded ZoomShops at convenient locations around the U.S. In addition to traditional ZoomShop locations at airports and shopping centers, The Body Shop-branded ZoomShops also will be featured at leading supermarket chains including Kroger, Stop & Shop, H-E-B and Jewel Osco.
“We are excited to offer consumers a convenient and hassle-free new channel to shop for the products offered by The Body Shop,” said ZoomSystems CEO Gower Smith. “More than ever, customers today want to access products on their own terms when and where they want to. For The Body Shop it is an opportunity to meet their expectations in an innovative way,” said Al Montalvo, Director of New Sales & Emerging Channels for The Body Shop. (Web site) www.zoomsystems.com

Duane Reade Prototype Features Expanded Food Selection
Duane Reade, New York’s largest drug store chain, has opened its newest store, featuring the debut of a greatly expanded fresh food and grocery offering that includes fresh sandwiches, single-serve entrees, baked goods and freshly packed salads and vegetables. This new store reflects Duane Reade’s brand mantra of “New York Living Made Easy.”
The expanded food section comprises approximately 40% of the 15,000 sq. ft. two-level store and includes delicious soups and easy meal items, easily microwavable single-serve entrees that customers can take home for a quick and satisfying meal. To complement the entrees, Duane Reade is offering fresh produce for the first time, including bagged salad and packaged celery and carrots, along with freshly packed deli meats. Breakfast items will include fresh-cut fruit, baked goods, as well as self-serve Starbucks coffee. In addition to the fresh food, Duane Reade will offer over 500 skus of frozen convenience items and an expanded organic foods department.

Pop N Go Launches New Popcorn Vending Machine
Pop N Go and AVT have introduced Pop N Go’s new Model N9000 popcorn vending machine, which combines Pop N Go’s patented popcorn vending technology with AVT’s patented PC based vending technology .The ground breaking snack machine delivers fresh healthy popcorn while providing a dynamic video experience through a 22" LCD topper display.
The model N9000 provides retailers with access to the fast growing digital point of sale segment of the advertising market through a broadband wireless network. Machines are remotely accessible to provide real time sales and service data. Movie trailers can be shown on the high resolution display when the N9000 is co-located with DVD rental machines. “Movies and fresh popcorn in one location represent one of many applications for the N9000. We are also working on 'branding' opportunities for national accounts,” said Mel Wyman, Pop N Go's CEO.

Spartan Stores Display New Value Price Program
Grand Rapids, Michigan-based Spartan Stores has developed its new Value Price Program in its Family Fare, Felpausch, Glen’s Markets, and VG’s stores.
Alan Hartline, Exec. VP, Marketing, Spartan Stores, said, “We understand the consumers' heightened need to find value and we are launching a comprehensive Value Price Program to offer low cost product pricing and an enhanced promotion and advertising program to make these items easier to find and show the consumer how much money they are saving today.”
Value Price Program items will be featured in-store with large yellow oval signs. Large bright yellow ceiling, wall and shelf tags and ads will clearly inform shoppers the price drop and the savings. The shelf tags tie in with Spartan Stores Nutrition Guide information to help make quick, smart decisions based on low sodium, low fat, low calorie, high fiber, and other health concerns.

Bauer Displays SUPREME TOTALONE Hockey Skate
To support its launch of its most advanced hockey skate, the SUPREME TOTALONE, Bauer developed this display to help educate, drive consumer demand, sell support and in-store support. The versatile launch display can be used on a counter or it may be mounted on slatwall. In either position, the Bauer skate visually appears as if it’s “Floating in air,” ready to ‘leap off" the display. The consumer can interact with the skate, touch it, hold it and experience the skate’s new revolutionary features. The Aronson Group, an Engelwood, NJ-based display and promotion firm created the launch display for this new breakthrough skate. (Web site) www.thearonsongroup.com

The New York Mets And Kozy Shack Debut A Gluten-Free Food Cart
Along with the opening pitch at Citifield, the New York Mets home opener marks the beginning of ballpark fare for all consumers - even those afflicted by Celiac disease, thanks to a new gluten-free food cart sponsored by Kozy Shack®.
A partner of the Mets since 2008, and official pudding of the team, all Kozy Shack® puddings and gels are gluten-free and will now be available along with additional food products in a branded gluten-free food cart for easier recognition by fans. The Mets developed the stand-alone cart in response to one of the most common requests from fans, who asked for a gluten-free concession. In addition to Kozy Shack® gluten-free snacks, the cart will also feature hot dogs and hamburgers with gluten-free buns and gluten-free beer. Baseball fans can locate the cart on Field Level in the right field corner, just outside the World's Fare Market.
"Dietary restrictions are a growing concern in the food industry and we have always strived to make our products available to meet all consumer needs and palates," said Kozy Shack® CEO Bob Striano. "We're excited to further our partnership with the Mets and offer fans a designated cart for gluten-free food products. It's a home run for everyone."

M&T Bank Opens New Branch In Buffalo, Seeking LEED certification
M&T Bank opened its newest branch at Southgate Plaza in West Seneca near Buffalo, NY, the first branch built with a contemporary new design serving as a model for future branch construction and renovation. The office was constructed to Leadership in Energy and Environmental Design standards (LEED) established by the U.S. Green Building Council and will soon be LEED registered.
This new design is energy efficient and it also creates a contemporary new look to attract and welcome customers. The project was designed by the international design firm Pentagram, working with the Buffalo-area firms Hamilton Houston Lownie Architects and Kideney Architects.
"We paid a great deal of attention to how we could create a signature design for M&T's retail business that both embraces and respects the long traditions of bank architecture. M&T has been headquartered in Buffalo for more than 150 years and this region has a rich architectural history, so this is where we wanted to debut our new branch design," said M&T Bank Chief Marketing Officer Peter Eliopoulos.

Jack Daniel's Launches Tree-Planting Effort With Collectible Bottle Partnership With American Forests Benefits Reforestation Efforts
Jack Daniel's Tennessee Whiskey is partnering with the non-profit organization American Forests to release a collectible bottle in conjunction with a tree-planting effort in honor of Earth Day. American Forests, a world leader in planting trees for environmental restoration, will plant a tree with the purchase of each collectible Jack Daniel's bottle. The 750ml American Forests bottle was available beginning April 1 with a suggested retail price of $39.99. According to American Forests, the approximately 100,000 trees that will be planted from the sale of more than 100,000 bottles will sequester at least 33,000 tons of CO2 as they grow, which is the same as taking nearly 6,000 cars off the road for a year or conserving 3.3 million gallons of gasoline.
"At its core, Jack Daniel's is a product of the environment and so it's vital that we do our best to make the most of our natural resources," Jack Daniel's Master Distiller Jeff Arnett said. "The health and sustainability of America's forests are essential to maintaining the quality of our whiskey, which draws color and flavor from the wood barrels used to mellow and mature it. Jack Daniel's would not be the same product without these special woods that are used in the making of our whiskey, and we are honored and obligated to help preserve our forests."

Hunter Douglas Announces New Internet Policy
Hunter Douglas, a leading manufacturer and marketer of custom window coverings in North America, has announced a new Internet policy today. Effective June 1, 2010, Hunter Douglas brand window coverings will no longer be sold through the Internet sales channel in the U.S. or Canada.
Since its founding in 1946, the window fashions leader has earned an outstanding brand reputation with the American consumer for upscale, innovative, premium quality products combined with superb service and support, before, during and after the sale. Its products are sold through a highly trained network of independent dealers throughout North America supported by local fabrication companies in the markets in which they serve.
"We believe the American consumer is best served by purchasing from well-trained and fully merchandised dealers who understand and appreciate our custom products and consistently provide professional service and full support to their customers, to assure thoroughly satisfying experiences with Hunter Douglas brand products," said Marv Hopkins, Hunter Douglas President and CEO. "By discontinuing Internet sales, we will lose some business in the near term," continued Hopkins. "We are confident, however, that this policy will further our goal of preserving and enhancing the image, value and reputation of the Hunter Douglas brand and will also lead to greater sales through our Aligned Dealer network over the longer term."

Panera Bread Becomes First National Concept Chain To Post Calorie Information On New Menu Boards
Panera Bread has announced that it will post calorie information on all Company-owned Panera Bread and Saint Louis Bread Co.® bakery-cafe menu boards by April 2010. The bakery-cafe concept expects franchise-operated locations to follow suit and have calories posted on menu panels by the end of 2010. This would make Panera Bread the first national concept to voluntarily post calorie information on menu boards across the country.
"We are pleased to be the first national concept to provide this level of transparency to customers," said Scott Davis, Panera's Chief Concept Officer. "As we've been introducing our new menu boards across the country, customers have responded very favorably. We've seen them gravitating towards options that allow them to customize their meals such as our You Pick Two® where they can pair smaller portions of our soups, salads or sandwiches to create a meal with fewer calories."
In addition to the calorie information on the menu boards, full nutrition information is available via an innovative nutrition calculator on the company's web site, www.panerabread.com, where customers can customize their meals and make modifications to fit their preferences. Customers can also find more complete nutrition information in all Panera Bread and Saint Louis Bread Co. bakery-cafes by asking an associate to see a nutritional binder.
"Our efforts in this area will continue to evolve," said Davis. "We support initiatives that promote greater transparency for our customers."

FedEx Introduces First All-Electric Trucks To Be Used In U.S. Parcel Delivery Business
FedEx Corp. has expanded its alternative-energy vehicle fleet with the first all-electric FedEx parcel delivery trucks in the United States. Four purpose-built electric trucks-optimized for electric operation from the wheels up-are slated to hit the road in the Los Angeles area starting in June 2010, joining more than 1,800 alternative-energy vehicles already in service for FedEx around the world. "FedEx has a history of changing what's possible, both in the innovative services we offer customers and in the way we offer those services," said John Formisano, vice president, Global Vehicles, FedEx Express. "In 2004, we were the first global company to invest in hybrid-electric commercial trucks, and now we're introducing the even cleaner all-electric parcel delivery truck. We're making these investments, and invite others to join us, so that together we can speed the transition to a cleaner transportation system."
Rather than creating its own proprietary technology, FedEx is again turning to the marketplace to spur solutions that can rapidly be scaled up to provide affordable and reliable service to a wide range of delivery truck operators. It is purchasing its first North American all-electric vehicles from two different suppliers to evaluate the robustness of this technology for demanding daily FedEx Express deliveries in the Los Angeles area and provide information to help guide future FedEx vehicle purchases. By the end of June, the FedEx alternative energy fleet will have grown to 1,869 vehicles in service around the world, helping to diversify and expand the all-electric and hybrid-electric vehicle market around the globe.

Nestle Pure Life Bottled Water Brand Sponsors 2010 Great American Cleanup™ Campaign
Nestle® Pure Life® bottled water brand, has formed a new four-year partnership with Keep America Beautiful® (KAB) and national sponsorship of the 2010 Great American Cleanup™. The Great American Cleanup, Keep America Beautiful's signature cause marketing event, is the nation's largest community improvement and beautification program. The Nestle Pure Life partnership with KAB will run through 2013.
"Nestle Pure Life bottled water has a long tradition of striving to keep families and their communities healthy," said Rick Tanner, vice president, marketing, Nestle Waters North America. "Not only is water one of the healthiest beverage choices, but every Nestle Pure Life bottle is recyclable, and we continue to innovate and reduce the amount of plastic in our bottles." he added.
The Nestle Pure Life partnership with the Great American Cleanup will focus on increasing recycling rates nationwide through a new recycling awards program. Nestle Pure Life will award a total of $25,000 to KAB for distribution to the top 25 KAB affiliates collecting the most PET bottles per capita during the 2010 cleanup events. From March through May, roughly 1,200 KAB affiliates and Great American Cleanup participating organizations nationwide will rally an estimated 3 million volunteers to hold community improvement events -- ranging from hosting recycling drives and removing graffiti to planting trees and community gardens to cleanups on public lands and waterways -- designed to create cleaner, healthier communities.

3 MUSKETEERS(R) TRUFFLE CRISP Bar Debuts
Mars Chocolate North America has launched the 3 MUSKETEERS® TRUFFLE CRISP Bar. The 3 MUSKETEERS® TRUFFLE CRISP Bar contains a truffle sitting on a subtle airy crisp layer of meringue enrobed in velvety chocolate. Available in convenient two-piece single-serve packs, the new 3 MUSKETEERS® TRUFFLE CRISP Bar provides consumers with the option to share.

Colgate-Palmolive Introduces Colgate® PROCLINICAL™ Toothpaste
Colgate-Palmolive, has introduced Colgate® PROCLINICAL™ - an exclusive, new line of professionally inspired daily toothpaste formulated with clinically proven technologies. Engineered by Colgate's scientists and dental professionals, Colgate® PROCLINICAL™ empowers consumers to achieve their ultimate smile by brushing daily with professionally inspired formulas in the comfort of their own home. The Colgate® PROCLINICAL™ line includes three variants - Daily Whitening for removing surface stains, Daily Cleaning for polishing teeth and Daily Renewal for Enamel for fortifying enamel. Colgate® PROCLINICAL™ Daily Cleaning is formulated with Prophy Silica™ micro-buffers - an ingredient similar to what dentists use. The line of Colgate® PROCLINICAL™ toothpaste is currently available at mass retailers and grocery stores nationwide.

Moen Offers More Options With New Refresh Three-Way Shower Combination
Invigorating rainshower or functional handshower? Now consumers don't have to choose. Moen Incorporated's new Refresh™ Three-Way Shower Combination features both a multi-setting handheld showerhead and a nine-inch rainshower. Plus, a three-way diverter allows users to easily switch from the rainshower to the handheld or use both showerheads together.
"Our research has shown that homeowners want multiple options in the shower," said Kevin Campbell, director of retail marketing. "Refresh is two-products in one, offering both high-performance sprays and setting options to help homeowners create their ideal shower." The Refresh Three-Way Shower Combination has a Lifetime Limited Warranty and is available exclusively at Bed, Bath & Beyond.

Dolce Touch Introduces World's First Hybrid Luxury Vodka
Dolce Touch, LLC is leaving its own mark on the world of luxury spirits with the release of the first hybrid luxury vodka that could ever claim to be "sexy in every drop."
"Whether sipped neat, on the rocks or mixed to create your favorite cocktail recipes, Dolce Touch By Dolce Touch -- or Dolce Touch for short -- is perfect for that new and luxurious experience," said Matthew Leang, Dolce Touch, LLC. "We're really excited for everyone to try it. We designed this luxury spirit to have a silky smooth taste and a pleasant aroma. This hybrid luxury vodka is not a plain vodka or a flavored vodka. It's essentially a mixture of their best qualities. This gives you a distilled spirits specialty product that is slightly sweet, soft, delicate and smooth."
Dolce Touch Hybrid Luxury Vodka is currently available in the state of Washington through special order. Produced exclusively in limited quantities, Washington State customers who are interested in trying this new luxurious spirit would simply go to their local liquor store and place an order. The company plans to expand its distribution and sales into other select U.S. markets within the next couple of months.

Nintendo's New WarioWare: D.I.Y. DS Game Lets Users Create Their Own Microgames
The new WarioWare™: D.I.Y. game for the Nintendo DS™ family of hand-held systems lets players design their own microgames using artwork, animations and music limited only by the imagination. Launching across North America on March 28, this creative game also lets players share their original games wirelessly, giving fans of Nintendo's top-selling portable systems a whole new way to create, connect and enjoy.
"With WarioWare: D.I.Y., Nintendo is giving players a glimpse into the process of making video games, providing them with the tools to bring their ideas to life and share them with friends," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "For anyone who has ever wondered how their favorite video games came to be, this is sure to be a fun and rewarding experience not to be missed."

Sansin Introduces First Zero VOC Interior Penetrating Wood Stain
Sansin Corporation introduced its new Purity Interior Zero VOC Penetrating Stain (0-VOC), the first water-based interior wood stain with a base free from any harmful volatile organic compounds (VOCs) that penetrates both soft and hard woods with consistent, uniform coverage. With Purity Interior Zero VOC stain, customers can apply the stain directly to any wood without purchasing and applying wood conditioners, requiring less stain to deliver vibrant and even wood saturation with little to no odor and zero VOCs.
"Our new Purity Interior Stain product line shows that you don't have to compromise performance in a zero base VOC stain," said Sjoerd Bos, Vice President of Sansin Corp. "We are proud to offer consumers and dealers a penetrating wood stain that delivers the beauty, clarity and long lasting protection that discriminating homeowners, architects and builders expect, but without the toxic indoor fumes."

Sara Lee Launches New Espresso Capsule Compatible With Nespresso Coffee Appliances
Sara Lee Corp. has developed a new espresso capsule that is compatible with Nespresso(R) coffee appliances. The new product, L'OR Espresso capsules, will be available in retail stores in France.
"Our innovative L'OR Espresso capsules will provide consumers with delicious espresso coffee of the highest quality, conveniently available at major retail stores," said Frank van Oers, chief executive officer of Sara Lee's International Beverage and Bakery division. "L'OR Espresso capsules have been well received by our retail customers in France and we look forward to a very successful consumer launch." L'OR Espresso capsules come in four varieties: Delizioso, Decaffeinato, Splendente and Forza that differ in intensity, smoothness and roundness - from the milder Delizioso to the stronger Forza.

Speed Stick® Stainguard™ And Lady Speed Stick® Stainguard™ Introduced With Stain Defense™ Technology
Colgate-Palmolive has introduced Speed Stick® Stainguard™ and Lady Speed Stick® Stainguard™ with Stain Defense™ technology. This breakthrough line of antiperspirant deodorants is formulated to help fight yellow stains and residue on clothes, while providing the 24 hour odor and wetness protection of Speed Stick® and Lady Speed Stick®.
"In a recent study, consumers said that yellow armpit stains continue to be an issue for them" said Philip Durocher, General Manager, U.S. Personal Care, Colgate-Palmolive. "Our exciting new Stainguard™ line is specifically formulated to help with the yellow armpit staining issue that men and women face, and provides a unique way to address one of the largest unmet consumer needs in the category."

TY KU Adds Premium Sake To Portfolio
TY KU, the premier Asian Wine & Spirits Company, has introduced TY KU Sake into its premium portfolio. TY KU continues to conjure up a fresh new identity for traditional Japanese sake in the US. Combining premium all natural ingredients, age-old distillation/brewing techniques, tailored modern flavor profiles and packaging, TY KU blends Eastern tradition and Western ingenuity, embracing the company's Mantra of "Respect Tradition, Embrace Tomorrow."

New Wonder Smartwhite First Variety Of Its Kind To Be Offered Across The Country
Wonder has introduced Wonder® Smartwhite™, a new bread with the taste and soft texture of white bread - but with the fiber of 100% whole wheat bread. The launch extends the brand's existing menu of breads for families who prefer the taste of white bread and who are looking to fit more nutrition into their overall diet. Wonder Smartwhite is available in major retailers across the country. In addition to providing five grams of fiber per serving and calcium equal to an eight ounce glass of milk in two slices, Wonder Smartwhite provides a good source of nine vitamins and minerals such as iron, vitamin D and folic acid and has 33 percent less sodium than regular white bread. Each slice of Wonder Smartwhite is only 50 calories.
"Many families who enjoy the taste of white bread are looking for options that offer increased nutrition," said Stephany Verstraete, Vice President of Marketing for Wonder Bread. "The Wonder Smartwhite launch highlights Wonder's focus on providing parents with great tasting, nutritious options from a brand they know and trust."

Zynga Game Cards Available At Major U.S. Retailers
Zynga is offering its pre-paid game cards at several of the nation's leading retailers including 7-Eleven, Best Buy, GameStop and Target. Zynga's games FarmVille, Mafia Wars and YoVille are now accessible at more than 12,800 stores, accelerating the adoption of social games. Zynga game cards make it easy for consumers who don't have access to credit cards or bank accounts to buy in-game items. The $10 or $25 cards can also be purchased as gifts and can be redeemed for in-game currency to get items like tractors, energy packs and furniture.

Fuel Doctor USA's FD-47 Available Now at Best Buy Stores Nationwide
Fuel Doctor USA's FD-47, The Fuel Efficiency Booster is now available at Best Buy Stores nationwide. The FD-47's Patent Pending Technology increases a vehicle's miles per gallon (MPG) through power conditioning of the vehicles electrical systems. Conditioned and clean power allows the vehicles electronic control unit (ECU), fuel injection and engine timing equipment to operate more efficiently. When the vehicles engine runs more efficiently it will require less fuel, produce more power and have reduced exhaust emissions (reduced CO2). As a vehicle matures, the power systems tend to generate and experience more electrical noise or electrical interference. This noise can have many detrimental effects on the vehicles systems and decrease their efficiency. The FD-47 simply plugs into the lighter socket/power port and the power conditioning qualities of the FD-47 help to reduce and remove this noise and to restore a vehicle's efficiency.

GoClear™ 3-Step Acne And Blemish Regimen Launches Exclusively At Sephora
The new GoClear 3-step Acne and Blemish Regimen is for acne sufferers of any age, skin type or skin tone. The concept behind the brand's ClearCulture™ Skincare design is that acne care products can and should be maximally effective, yet gentle to the skin regardless of one's age, skin type or ethnicity. The GoClear 3-step Acne and Blemish Regimen includes: GoClear Clarifying Cleanser AM/PM, GoClear Intensive Acne Treatment - Salicylic Acid 2% and GoClear Moisturizing Sunscreen SPF 15. The GoClear 3-Step Acne and Blemish Regimen is simple and easy to use with clinically-proven results and is available exclusively at Sephora stores.

New Bluetooth Stereo Headset Jabra CLIPPER Available At Verizon Wireless Retail
Listening to music while seamlessly answering phone calls will become much easier with the Jabra CLIPPER, a new Bluetooth® stereo headset. Building on Jabra's already successful line of stereo headsets, the tiny clip-on device with noise-blocking ear buds combines style with minimalistic, easy-to-use controls, clipping on to bags, clothing, and belts while easily switching between music and calls. Developed by GN Netcom, a world leader in innovative headset solutions, the Jabra CLIPPER will be available exclusively at Verizon Wireless retail stores across the country.

New Degree Women Natureffects Anti-perspirants/Deodorants Launch
New Degree Women Natureffects anti-perspirants/deodorants and matching body mists are being launched this spring. According to Company research, an overwhelming majority of women surveyed (81 percent) find that using products infused with nature improves their moods while nearly the same number (78 percent) say using products with fragrances inspired by nature makes them feel happier. The new anti- perspirants/deodorants infuse Degree's top odor and wetness protection formula with fragrances inspired by natural ingredients to give women a lift. Matching body mists found in the deodorant aisle add a layered splash of refreshment to allow women to experience an uplifting, naturally inspired fragrance. Designed by world-renowned fragrance expert Ann Gottlieb, "the nose" behind many of the most successful and prestigious fragrances, Degree Women Natureffects provides exceptional protection in three vibrant scents: Honeysuckle & Tea Tree Oil, Olive Leaf & Pink Pepper and Orange Flower & Cranberry. The Degree Women Natureffects Collection is available nationally at mass market retail stores.

Thermador Introduces Three-In-One Steam And Convection Oven
Thermador has introduced a new steam and convection oven that combines all the benefits of steam cooking with Thermador performance, craftsmanship and innovation geared specifically to the serious home cook. The new Thermador Steam and Convection Oven is the industry's first steam oven to combine three distinct cooking solutions - Steam, True Convection and Combination (Steam and Convection) - with 40 automatic food programs, nine advanced cooking modes and a series of advanced features that Thermador research shows culinary enthusiasts really want.
"For the first time, Thermador brings all the advantages of steam cooking, previously available only at gourmet restaurants, to the home cook," explained Zach Elkin, director of the Luxury Division of BSH Home Appliance Corp. "The ultimate culinary tool, the Thermador Steam and Convection Oven elevates steam, convection and combination cooking to a whole new level thanks to an industry-leading number of automatic food programs and cooking modes."

New Sugar-Free, Gluten-free Snack 'Bites' Are Perfect For Portion Control Snacking On The Go
In store's, retailers began carrying new 100-calorie thinkThin Bites, great for people with active lifestyles or those just looking for a delicious, healthy "bite." thinkThin Bites are available in three delicious flavors - Cookies and Cream, White Chocolate Flavored Raspberry and Chocolate Toffee Nut - and are fortified with 17 Essential Vitamins & Minerals. thinkproducts founder and CEO, Lizanne Falsetto developed thinkThin bites as a solution for consumers with busy lifestyles who need a quick snack without having time for a regular meal or a thinkThin meal replacement bar. thinkThin products are sold in a wide range of specialty stores, grocery stores and drug stores across the country.

Oragenics Showcases New Teddy's Pride Probiotic Oral Care Product For Dogs And Cats
Oragenics has introduced the first-ever all-natural probiotics breath freshener and teeth whitener created especially for dogs and cats, Teddy's Pride Pet Oral Care, which provides a quick, simple and effective way to naturally promote fresher breath and whiter teeth without the hassle, stress and poor results of trying to brush your pets' teeth or investing in costly and potentially dangerous cleaning procedures requiring anesthesia at the veterinarian's office. The key active ingredient in Teddy's Pride is ProBiora3®, the award-winning science that was researched and developed by Oragenics, to combat destructive bacteria, keep teeth white and freshen breath. Teddy's Pride Oral Care for Dogs and Cats will be available in the mass retail market this fall.

Naked Juice Unveils Two Reduced-Calorie Smoothie Flavors
Naked® Juice has cracked the code on how to make a delicious, 100 percent juice smoothie and reduce calories by 35% with the introduction of the new Tropical Smoothie With Coconut Water and Peach Guava Smoothie With Coconut Water. By blending its smoothies with coconut water (a juice), the company has reduced sugars and calories without losing any nutritional value or taste.
"Our blend masters have revolutionized the smoothie as we know it," said Brad Armistead, Director of Marketing, Naked Juice. "Using coconut water, we are able to give our fans a reduced-calorie, 100% juice smoothie option without compromising that great Naked Juice taste. It was an idea so great that we just couldn't limit it to one flavor!"

Beanitos, The First Corn-Free, All-Bean Snack Chip Launched
The Foreman brothers' Bean Brand Foods have launched their first snack chip, Beanitos, a nutritional powerhouse: a corn free, gluten free, low glycemic, 100% whole bean snack chip packed with Omega 3s, protein and fiber. The taste result is crunchy and delicious, the way a snack chip should be. According to Doug Foreman, CEO of Bean Brand Foods, "The amount of corn and corn derivatives such as high-fructose corn syrup in most snack chips is reprehensible. We have generations of people who continue to consume an unhealthy amount of these cheap, filler corn products. My mission is to offer snack chip lovers a tasty alternative that fills them up with real and healthy nutritious ingredients."

Okabashi Debuts New Line Of 100% Recyclable Maui Flip Flops For Women
Okabashi Brands, the only major manufacturer of sandals and flip flops in the United States, debuted its new Maui Flip Flop line for the 2010 Spring and Summer season. The Maui flip flop is crafted with feminine styling, massage beads and excellent arch support. While being joyfully comfortable, the Maui's massaging insole stimulates nerve endings to improve foot circulation and reduce foot pain. Like all 2010 Okabashis, the Maui is dishwasher-safe -- it will not shrink or lose its vibrant color with frequent high temperature washing. The Maui is 100% recyclable, made of up to 30% recycled material and is vegan friendly. When Mauis are well-worn and well-loved, they may be returned to Okabashi for free closed-loop recycling; Okabashi can use the plastics in the Maui to make new shoes. Okabashi's Maui Flip Flops can be purchased for under $20.00 in a range of enticing colors.

Toshiba Introduces Canvio: A Pocket-Sized One Terabyte Backup Solution To Ease Consumer Fears
A leader in delivering mobile storage products to consumers, as well as to computer and consumer electronics manufacturers, Toshiba designed and introduced the Canvio Portable Hard Drive to help consumers make protecting their digital memories an uncomplicated and regular practice. The Canvio appeals to consumers with diverse digital comfort levels - it's easy to use with simple plug-and-play operation for novices and offers customizable options for tech-savvy users. The stylish Canvio product line comes in five colors and four storage capacities, ranging from 500GB to 1TB. Smaller than a postcard and weighing about six ounces, the Canvio is portable, providing a great emergency solution for saving digital memories in the event of a home catastrophe.

Hanes Offers EcoSmart Fleece Apparel
As part of its commitment to environmental responsibility, Hanes has created EcoSmart Fleece apparel, which is made in part from recycled plastic bottles. Hanes will reuse the equivalent of 25 million plastic bottles for its fleece products in 2010. Additionally, Hanes EcoSmart Socks are made with 55 percent recycled cotton fiber, and the fabric in 67 percent of Hanes men's and boys' undershirts are made using renewable energy. The U.S. Environmental Protection Agency recently named Hanesbrands Inc. an Energy Star® 2010 Partner of the Year. The award recognizes Hanesbrands energy savings and reduced carbon dioxide emissions.

Elizabeth Arden To Launch Fragrance With kate spade new york
Elizabeth Arden has entered into an exclusive long-term global licensing agreement with kate spade new york for the manufacture, distribution and marketing of kate spade new york fragrances. A debut fragrance is planned to launch in the fall of 2010. "kate spade new york is the ideal brand partner for Elizabeth Arden," stated Art Spiro, Executive Vice President, Global Fragrance Marketing, Elizabeth Arden. "kate spade new york has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the kate spade new york lifestyle to the next level."

Don Romano Named CMO For Mazda MNAO
Mazda North American Operations has appointed Don Romano to the newly created position of chief marketing officer, MNAO. Romano will continue his responsibilities as president, Mazda Canada (MCI), in addition to leading North America's marketing efforts in building the Mazda brand, partnering with outside agencies and reinforcing Mazda's long-term strategic marketing direction throughout the U.S., Canada and Mexico. Prior to being named president, MCI in April 2006, Romano was vice president, marketing, MNAO where he was responsible for overseeing brand development, business planning and global integration.

Darden Restaurants Promotes John Caron To CMO
Darden Restaurants has promoted John Caron, executive vice president of marketing for Olive Garden, to the newly created role of chief marketing officer for Darden. As chief marketing officer, Caron will drive development and implementation of an integrated brand strategy across all six Darden concepts and lines of business. Darden owns and operates Red Lobster, Olive Garden, LongHorn Steakhouse and the company's three Specialty Restaurant brands. Caron has nearly 25 years of marketing experience in the consumer packaged goods and restaurant industries. He joined Olive Garden as executive vice president of marketing in April 2003, and prior to that was vice president and general manager of beverages for Unilever-Best Foods North America with specific responsibility for the Lipton Beverages brand.

IHOP Appoints Bill Alexander V.P., Franchise and Business Development
IHOP, one of America's favorite restaurants for breakfast, lunch, and dinner, has named Bill Alexander Vice President, Franchise and Business Development. In his new position, Alexander is responsible for the strategic expansion of the IHOP brand through franchising of traditional locations domestically and in selected international locations. In addition, he will lead efforts to further IHOP's market penetration through non-traditional venues. Alexander previously served as Vice President, Development and Finance at Romano's Macaroni Grill.

ConAgra Foods Receives Gold Ogilvy Award For Excellence In Shopper Marketing
ConAgra Foods, Inc. was awarded Gold, the top honor, from the Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research for its Shopper Seasons research and activation, which won in the Shopper Marketing category. ConAgra Foods' Shopper Seasons focuses on six seasons that consumers identified as having unique emotional and practical needs for their families: Post-Holiday, Spring, Summer, Back to School, October Fling and Holiday. Using the research and insights, ConAgra Foods focused on the six seasons to build unique campaigns for its retail partners-grocery stores and other food outlets. Shopper Marketing programs focused on the Shopper Seasons have shown an average return-on-investment that is 30 percent higher than other ConAgra Foods Shopper Marketing programs.

Outwater Introduces the SunRay LED Light
Comparable in size and appearance to a T5 fluorescent with the functionality of a fixture, Outwater's new fully dimmable SunRay LED Lighting is one of the most energy efficient and cost effective LED lights available on the market. Very slim and easy to hide, Outwater's ultra bright 5/8" diameter SunRay LED Lighting comprises a sturdy aluminum housing with a frosted lens that can be readily mounted to wood, metal or glass for use in dry or damp applications, such as in showcases, cabinets, store fixtures, freezer cases and wall units, to name but a few. Available in cool white (4100k) and warm white (300k - 3500k), Outwater's LED SunRay Lighting is offered in five sizes from 12 to 60-inches (in 12-inch increments), and comes complete with mounting connectors, an end-to end connector as well as an 18-inch wire connector. Color pictorials and ordering information are available online at, Web site) www.outwater.com.

Candy Maker WONKA Promotes Golden Ticket Hunt Offering Trips Around The World
For the first time, Nestle's WONKA candy brand is introducing a collection of delicious and decadent chocolates called WONKA Exceptionals, which are inspired by the famous WONKA story. To introduce the new WONKA chocolates, the candy maker has launched a nationwide sweepstakes, a hunt for WONKA's Golden Tickets. The grand prize for finding one of WONKA's 10 Golden Tickets: a trip around the world!
A total of 10 WONKA Golden Tickets can be found in WONKA Exceptionals chocolate tablet bars and bags of minis. These packages are marked with a Golden Ticket "burst" on the front, and are now available at retail stores nationwide. Each Golden Ticket grants its holder a trip around the world for him or her and three friends - a once-in-a-lifetime grand prize worth up to $40,000.

Thermador Goes On The Road To Demo Its Luxury Appliance Line During Pro Expo Tour
Thermador is taking its line of luxury cooking, cleaning, refrigeration and ventilation appliances on the road this spring as part of a nationwide tour benefiting builders, designers, remodelers and local food banks. The Pro Expo™ presented by Pella 2010 is a 30-city tour designed to bring together the most prestigious building and home brands like Thermador with those in the design, building and remodeling industries looking to build their businesses, earn continuing education credits and learn about the latest products and services.
Event organizers have partnered with The Salvation Army to collect non-perishable food items at each tour stop, and donate them to local food banks. Another highlight of the four-month itinerary are stops at some of the country's most famous sports venues, including Dodger Stadium in Los Angeles, AT&T Park in San Francisco, Lambeau Field in Green Bay, Wisc., Soldier Field in Chicago and Gillette Stadium in Boston.
As one of more than 20 brands on display, and the only luxury kitchen appliance manufacturer, Thermador will be displaying five separate products including a 48-inch Pro Series Harmony® Dual-fuel Range and Hood, 36-inch Pro Series Freedom® French Door Refrigerator, and 24-inch Pro Series Emerald and top-of-the-line Pro Series Sapphire dishwashers.

ignition, Inc. Names James Christian V.P. Creative Services
ignition, Inc., the experiential marketing agency behind some of the world's most ambitious live events and campaigns, has hired James Christian as Vice President of Creative Services. He will oversee the creative services arm of the agency, using his talents to build engaging and effective creative deliverables for ignition's client activations and brand experiences. He will also play a key role in ignition's own marketing efforts. Christian brings more than 20 years of advertising and marketing expertise and leadership to ignition. (Web site) www.ignition-inc.com

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