"Our strategy is simple: give customers the attention they deserve and make it easy for them to do business with Ameritech, "said W. Patrick Campbell, Executive Vice President of Corporate Strategy and Business Development for Ameritech. "Our new stores help fulfill that promise, and clearly set us apart from our competition, by offering the first true one-stop retail shop for communications services in our region.
Part of the strategy is to change the name of the "Ameritech Cellular Center" to "Ameritech Communication Centers” to better portray the scope of Ameritech’s broad offerings.
Interactive merchandising and professional sales consultants make it easy for customers to learn about the wide variety of products and services offered in the stores. Point-of-sale displays and lifestyle graphics enliven the environment. An area for children offers entertainment while parents shop; kids can play interactive 3-D video games or try a child-friendly remote control to surf americast cable TV in a home family room setting. Many interactive product demonstrations enable customers to try products hands-on before they buy, such as ameritech.net, Ameritech’s internet access service. Additionally, the new and remodeled retail outlets will dedicate more space to the customer shopping experience.
Ameritech’s new Communication Centers were designed by Design Performance Group (DPG), a Cincinnati, OH firm that specializes in visually and functionally strategic retail plans.
The freshly scented, opaque white lotion is being offered in a 2.5-ounce travel/purse tube, a 10-ounce bottle and a 15-ounce pump, available through mass retail outlets, supermarkets and drug stores nationwide.
The launch is being supported by more than $20 million in advertising and marketing initiatives including an FSI to 35MM households; in-store sampling and high impact in-store displays.
Ms. Parmet has been Director, Marketing for original movies and image since 1995. She joined HBO in 1995 as Director, Promotions.
Mastrian has over 25 year of merchandise and marketing experience. Most recently, he was Revco’s Executive Vice President of Marketing. Pollock and Grilli reported to Mastrian at Revco.
Previously, Hill held several high level positions within the food and beverage industry, including executive marketing positions at Royal Crown and Barq’s.
DCM is a provider of CNC sheet metal, wire and tubular displays and components to the trade.