Taco Bell will provide a successful, fully equipped and operational store within a geographical area near the winner’s home. In addition Taco Bell will wave the initial franchise fee and all royalty fees for the first three years.
"Other companies simply give away cash or prizes but we’re giving someone the chance to literally live out the American dream and become an entrepreneur," said John E. Martin, Chairman and CEO of Taco Bell.
The sweeptakes is being promoted with television advertising and point-of-sale materials.
A retail promotion with U.S. Soccer for BP stations features broadcast advertising as well as a point-of-sale campaign.
The campaign, created by W.B. Doner Company, features U.S. National Team soccer star, Alexi Lalas, for the new "BP Super Soccer Ball" promotion.
A portion of the sponsorship will help support the U.S. Soccer teams competing this summer. The promotion allows consumers, who fill up with eight-gallons of high octane BP Super 93 gasoline, to purchase a "BP Super Soccer Ball" for just $5.99 at participating BP stations. The BP soocer ball features logo imprints of BP Oil and U.S. Soccer and international flags.
"Our clinical tests prove that brushing with this product addresses the problem of plaque that can cause gingivitis," said Donna Thomas, Associate Brand Manager.
SmithKline Beecham reports that 50 percent of adults over 18 and 75 percent of adults over 35 have some degree of gum disease.
Counter top displays will merchandise 12 single-serve packages.
Greenfield’s Executive Vice President, Eric Klar, said, "This new sizes gives us an opportunity to expand faster in the c-store,deli, specialty and vending classes of trade. In addition, the new cookie package allows us to aggressively market our fat-free cookies in other venues, such as schools, hospitals, college book stores and gourmet shops."
Acquiring these French businesses, whose 1995 sales approached $100 million, is a significant step to advance our global expansion strategy, said J. Carter Fox, CEO of Chesapeake Corp.
Week of: