Enviga Offers Retailers This Mini Dump Bin Display
Coca-Cola recently used this Enviga mini dump bin display to launch its new Enviga beverage. The display uses four-color process printing to convey the new refreshing beverage. The dump bin measures 19" diameter x 38" high, replicating the tall, narrow shape of the can. The product sits in a top tray divided into three sections. Each section holds a different flavor. The wire base represents the tea leaf logo in a sleek, modern design. The objective of the display program was to attract the attention of shoppers in-store to gain trial. This display was created for Coca-Cola by Edge Display Group, Ronkonkoma, NY 11779 (Web site) www.edgedisplay.com
Weber Enters The Spice Aisle With Weber Grill Creations
Weber Grill Creations is a new line of unique seasonings and marinade mixes that are versatile enough to be used on any type of grilled food. Introduced by Weber-Stephen Products, a leading manufacturer of outdoor grills and grilling accessories and ACH Food Companies, a subsidiary of London-based Associated British Foods, this agreement is a first for Weber as they expand their grilling expertise to the seasoning aisle at leading grocery, mass merchandisers, wholesale clubs and drug stores nationwide.
BP Unveils 'Helios Power,' a New, Innovative Retail Marketing Campaign
BP is going back to basics with a new marketing campaign titled "Helios Power," dedicated to making consumers' gas station experiences "a little better."
"'Helios Power' is a renewed commitment to making things 'a little
better' for our customers," said Linda Bartman, BP's Marketing
Communications Manager. "We are re-emphasizing the basics like clean
facilities, friendly service and people who will go the extra mile for
consumers."
The $36 million advertising campaign launches today and includes
national print, TV and radio, along with a special Web site, on-line
promotions and giveaways.
"We want our customers to have a consistent and positive site
experience," said Bartman. "Our customers tell us that anything we can do
that makes things 'a little better' means a lot to them."
"Helios Power" campaign's national release is targeted towards 22-44 year-olds, split between married couples and singles, with 60 percent having at least one child living at home.
"With the 'Helios Power' campaign we hope to further connect with
consumers and encourage them to turn into a BP retail site, where we're
trying to make things 'a little better,'" said Bartman.
In support of the advertising campaign, BP will showcase "Helios Power"
Point of Purchase (POP) materials at retail locations and distribute
in-store giveaways with purchases.
Fuego is tapping into the trend in grilling and outdoor entertaining with the launch of the Fuego 01 Grill. The Fuego 01 transforms the traditional grill from a single person chore to a stylish focal point for the outdoor kitchen. Features include: crafted of brush stainless steel with natural teak and slate; two separate cast iron grilling surfaces; fully retractable weather lid; modular accessory system; patented quick change drawer system with multiple fuel options (charcoal, gas and radiant infrared); and built-in wheels for easy mobility.
All-Natural SoyJoy Nutrition Bar Launches Nationwide
SoyJoy, an all-natural nutrition bar made with whole soy and real fruit, has been launched as a healthy alternative to the usual snack fare. SoyJoy nutrition bars come in four fruit flavors: Apple, Berry, mango Coconut and Raisin Almond. To give the public a chance to try SoyJoy, vans will crisscross the nation and spread the "real food" message by giving away millions of SoyJoy bars to commuters and shoppers at high-traffic hot spots. SoyJoy, made by Pharmavite, can be found in the nutrition bar aisle of most grocery, drug, mass and health food stores.
Sunsweet Launches Ones
Sunsweet Growers has launched its individually wrapped prunes, Sunsweet Ones, at major retailers nationwide. A national television campaign will tout the nutritional value of Sunsweet Ones as 'bite for bite even better than fresh fruit' and deserving of 'Super-Snack' recognition.
"Everyone recognizes the need for fruit in their diet, but perishability, and convenience make fruit fairly impractical as a snack," said Dane Lance, Vice President of Worldwide Marketing and Sales at Sunsweet. "That's where Sunsweet Ones come in; you can keep Ones in your purse, your desk, your car or your lunchbox, for whenever the snacking urge hits."
Minwax Hardwood Floor Reviver Launched
New Minwax Hardwood Floor Reviver allows homeowners to restore beauty and luster to scuffed, scratched and dull hardwood floors with very little preparation and no sanding. Stronger and more durable than polish, Reviver is a topcoat that restores shine and provides a layer of protection to any unwaxed, polyurethane-finished floor. Available at hardware stores and home centers, Minwax Hardwood Floor Reviver comes in a one-quart size.
Helio Ocean Debuts For Definitive Mobile Experience
Helio has introduced Ocean, the world's first dual-slider combining a traditional numeric keypad and a separate full QWERTY keyboard in a single device. Designed to be the ultimate social networking tool, Ocean merges Instant Messages, text messages, picture messages and e-mails from all the major portals, ISPs and even corporate Exchange servers, in one location. Ocean also delivers full over-the-air music downloads, video-on-demand, a high resolution camera, an HTML browser, MySpace on Helio, GPS-enabled Google Maps for mobile and Buddy Beacon.
kajeet Introduces First Pay-As-You-Go Cell Phone Service Created For Tweens
kajeet has launched a new pay-as-you-go cell phone and wireless service made from a tweens' point of view. kajeet offers a full array of voice, text, picture and instant messaging services that allow on-the-go kids to stay connected to family and friends and to communicate in their own style. kajeet customers have no long-term contracts, no activation fees, no termination fees and no roaming or extra long distance charges. kajeet offers a selection of full-featured phones, in stylish colors and with music ringtones. The kajeet service is available nationwide at Best Buy and Limited Too stores.
Leinenkugel Offers Summer Seasonal Brew
The Jacob Leinenkugel Brewing Company is bringing its version of a favorite European recipe to craft beer lovers this summer with the introduction of Leinenkugel's Summer Shandy to its family of premium craft beers. A relatively untapped offering in the U.S., the "shandy" (short for shandygaff) as it's called in England and Germany, is typically a mixture of beer and soda or lemonade which has been enjoyed across Europe since the 17th century. Available April through August, Summer Shandy will officially be Leinenkugel's new summer seasonal.
Robert Mondavi Introduces Bordeaux-Inspired Wine
Robert Mondavi Private Selection has launched Vinetta, a red wine blend made with the five classic Bordeaux varietals of Cabernet Sauvignon, Merlot, Petit Verdot, Malbec and Cabernet Franc. Inspired by Robert Mondavi's European travels of the early 1960s, this stylish red wine was created to offer consumers a chance to explore and discover something new. Vinetta is crafted from grapes grown along California's Central and North Coasts.
UpStage By Samsung Wireless Phone Introduced By Sprint
Sprint and Samsung have launched UpStage by Samsung, the first U.S. wireless phone designed with a revolutionary form factor that optimizes music capabilities with the look of a phone on one side and an MP3 player on the other. Operating on the Sprint Mobile Broadband Network, UpStage by Samsung provides easy access to Sprint's exclusive multimedia content, including Sprint Music Store with quick over-the-air music downloads. UpStage by Samsung is available at Sprint retail stores.
"The UpStage by Samsung is all about innovation and making mobile music easy," said Oliver Valente, Sprint's Senior Vice President of Product Development. "Sprint is pleased to offer this revolutionary phone on our powerful high-speed network."
"Samsung is proud to introduce this groundbreaking union of voice, form and music to the Sprint Power Vision phone lineup," said Peter Skarzynski, Senior Vice President of Strategy at Samsung. "UpStage is packed with high-profile music access, messaging and multitasking capabilities, in an ultra-slim, unique design with a very reasonable price point."
Home Thymes Collection Introduced
Thymes has introduced the Home Thymes collection, a cleaning product line filled with naturally chic fragrances ranging from Apricot Quince to Lavender Bergamot. Comprised of hard-working natural ingredients, the Home Thymes collection unites a blend of natural emollients, flower extracts and essential oils. Everything from parsley (a proven odor neutralizer) and calendula flower (calming properties) to black currant (adds a boost of cleaning power) and vegetable protein (eradicates odors), makes these products a contemporary, natural alternative to ease the burden associated with housework. Thymes products are available in over 5,000 specialty stores nationwide.
Majestic Brands Launches California Cooler Nationwide
Majestic Brands is introducing California Cooler, a wine refreshment beverage made from wine, fruit juice and infused fruit flavors. Well known as the originator of the wine cooler category in the 1980s, California Cooler's reformulated and repackaged formula is rolling out nationwide just in time for summer to supermarkets, convenience and liquor stores. The initial fruit flavors resonate with the casual California spirit and include Coastal Citrus, Pomegranate Berry, Cranberry Grapefruit and White Peach.
"Most wine- and spirit-based beverages switched to malt during the '90s because of taxation and state-to-state shipping restrictions," said Jason Kane, Majestic President and CEO. "The new California Cooler, in contrast, will be the only nationally available brand to use real wine and juice as well as infused natural flavors."
Burton Snowboards To Open Chicago Flagship Store
Burton Snowboards stakes its claim today in the Midwest with the announcement that it will open a flagship Burton retail store in the Gold Coast shopping district of Chicago in late fall, 2007.
The Burton store, which will be located at 56 E. Walton Street in downtown Chicago, will feature all the latest gear from the Burton family of brands, including Burton snowboards, boots, bindings, outerwear, lifestyle apparel and luggage; ANON sunglasses and goggles; R.E.D. protective gear; Analog clothing and Gravis shoes and accessories.
At over 8,000 square feet, the Burton store will showcase a wide selection of products in a multi-floor, townhouse-style building including an entire floor dedicated to women. The primary partners on this project include Tres Birds Workshop Architects of Boulder, Colorado and Chicago's own Turner Construction Special Projects.
"There are definitely a lot of opportunities to grow the sport in this part of the country, and the new Chicago store is one of the ways that we can show more people what snowboarding is all about," says Laurent Potdevin, Burton's Chief Executive Officer. "The spacious, multi-floor design of the Chicago store will tell the story of snowboarding in a way that draws in new and lifelong riders alike."
The Chicago store joins a growing number of Burton stores worldwide, including its flagship store at the company's Burlington, Vermont headquarters; a store at the Burton European Headquarters in Innsbruck, Austria; its first urban location in New York City's SoHo district; and the most recent addition in Tokyo, Japan.
Whole Foods Market Launches Whole Trade Guarantee To Source Socially Responsible Products From Developing Countries
Whole Foods Market, the world's leading natural and organic foods supermarket, has launched the Whole Trade Guarantee, a buying program that brings together a set of strict criteria for buying products from developing countries.
For each Whole Trade Guarantee product sold, one percent of the retail sale will go to the Whole Planet Foundation whose mission is to create economic partnerships with the poor in those developing world communities that supply our stores with product. The Whole Planet Foundation fights poverty by providing grants for micro loans for women entrepreneurs.
"Whole Trade Guarantee is a win-win situation for poverty relief
because it ensures that producers receive a premium price and marketplace for their goods and, once the products are sold at Whole Foods Market stores, one percent of the retail price will go to the Whole Planet Foundation, which is creating real results in the fight against poverty by providing grants for micro loans for women entrepreneurs," said Whole Foods Market co-founder and CEO John Mackey.
Storm Depot Opens First Of 12 Planned Hurricane Protection Retail Stores
Storm Depot has opened its first Retail Hurricane Protection Outlet in Jensen Beach, Florida. The store is the first of a planned 12-store chain to be in place before the start of the 2007 Hurricane season.
The stores will sell a wide selection of hurricane shutters, hardware and related materials, which are all approved under the Florida Building Code. Each store will also offer installation services through licensed professionals.
Custom Jeep Ads Delivered At f.y.e.'s Listening And Viewing Stations
Chrysler recently launched an aggressive ad campaign for its newly
redesigned Jeep Wrangler as part of a promotional partnership with retailer Trans World Entertainment, which operates f.y.e., For Your Entertainment stores. A large portion of f.y.e.'s customers are young men aged 18 - 34, the demographic coveted by Jeep for the Wrangler.
The core of the promotion involved a contest with f.y.e. customers
given a chance to scan the barcode on an entry to win a new Jeep Wrangler.
It was a fully integrated promotion which included in-store signage, Jeep
ads on f.y.e. in-store TV, store associates in Jeep tee shirts, Wrangler
presence on the f.y.e. web site, Jeep integration with the retailer's
e-marketing communications, a Jeep Wrangler tag on f.y.e.'s national
radio spots, and a special "scan to win" booklet with a Wrangler ad
distributed in the stores. It was an exciting non-traditional way for Jeep
to reach its' potential customers but, by far, the most exciting and unique
portion of the promotion were the custom Jeep ads delivered at f.y.e.'s
listening and viewing stations (LVS). The listening and viewing stations are LCD screens placed around the store at eye level that allow the consumer to scan the bar code of a CD, DVD or game and sample the contents.
There were two ways consumers saw Jeep ads at the LVS stations. When
they got the entry booklets in the stores there was a barcode printed on
the back page that customers could scan to see if they won the Wrangler.
They also saw an ad when they scanned a product at the LVS stations.
Golf Galaxy Opens GolfWorks Store-In-Store
Golf Galaxy, an interactive golf superstore, has remodeled or newly built all 69 of its stores to include The GolfWorks store-in-store department, which caters to the hobbyist and professional golf clubmaker.
The GolfWorks offers golf clubmaking and repair components such as grips, shafts, and clubheads as well as tools and supplies to give do-it-yourself clubmakers everything they need to build or repair clubs. Educational courses on beginning and advanced clubmaking are held monthly in every store. The GolfWorks also offers a full-service repair and upgrade department staffed by GolfWorks specialists who provide in-store repair and upgrade services for all golfers.
LG Electronics Names Rabbani V.P. Of Mktg. & Product Strategy
LG Electronics MobileComm U.S.A., maker of LG mobile phones, has appointed M. Ehtisham Rabbani to Vice President of Product Strategy and Marketing. Rabbani will play a key role in developing product and marketing strategies as well as oversee brand development. Prior to joining LG Mobile Phones, Rabbani led marketing and brand development departments at Mars, Inc., Activision and Procter & Gamble.
Cache Appoints Morris As EVP Chief Mktg. Officer
Cache, a nationwide, mall-based specialty retailer for style-conscious women, has appointed Phillip Morris as Executive Vice President and Chief Marketing Officer. Morris possesses over 30 years experience working with leading retailers, as well as developing a successful advertising agency. Most recently, he served as Vice President for Chico's White House Black Market where he assisted in the development of alternative marketing strategies.
Sears Canada Appoints Griffith-Jones V.P. & CMO
Sears Canada has appointed Pamela Griffith-Jones as Vice President and Chief Marketing Officer. Griffith-Jones will lead the company's marketing organization and develop the Sears brand and private merchandise brand positioning in Canada. She worked for the past 14 years at Canadian Tire Corp., most recently as Vice President, Leisure Products Division.
Artitalia Opens Artitalia Experience Group
Artitalia, Montreal, Quebec, has launched the Artitalia Experience Group (aXG), a new and separate offering that will focus on the envisioning of design strategy for retail. Ron Vish, a seasoned professional in branding, product and merchandising development, has been hired to lead this group. Vish was previously the Director of Product Experiences for the Boston-based consulting group Catapult Thinking. In his new position, Vish will work with select Artitalia clients to create new retail experiences.
FormaShape Appoints Steele Dir. Of Mktg. & Sales
FormaShape, a division of Whitewater Composites and market leader in the design and manufacture of fiberglass reinforced plastics for architectural fascia products, has appointed Bren Steele to the position of Director of Marketing & Sales. Since 1990, Steele has held positions with Fortune 500 companies in Ontario and Western Canada and has represented some of the most recognized global brands in healthcare and petroleum including Johnson & Johnson, Parke-Davis Abbot Labs, Aventis, BASF and Chevron. In his new position, Steele will play a key role in FormaShape's plans to expand its 3D architectural designs solution into new markets.
National Marine Suppliers 5-Story Inflatable Nautical Slide
This highly specialized order placed by National Marine Suppliers, was for a giant inflatable slide that could be affixed to a 5-story yacht. Many other inflatable companies passed over this project because of the sheer volume of the project. Above All Advertising fulfilled the order proving they are an industry leader for custom inflatables and other promotional signage. This custom inflatable creation is one of the largest boat slides ever made. The National Marine Suppliers 5-Story Inflatable Nautical Slide was created by Above All advertising, Inc., 9080 Activity Rd., Suite A, San Diego CA 92l26; (Web site) www.abovealladvertising.net
Olympus Selects emg3 To Manage Sponsorship At US Open
Olympus America Inc., a precision technology leader, has selected emg3, a Portland, Maine-based event marketing agency, to manage its top-tier sponsorship presence at the USTA's US Open tennis championship and at US Open Series tournaments. The emg3 activities for Olympus will include fan interaction, product trial, staffing, partnerships and hospitality at the championship event in Flushing Meadows, NY, as well as eight US Open Series events just prior to the championship.
VEE Corp. Names Ehlers General Sales Manager
VEE Corp. has promoted Bonnie Ehlers to General Sales Manager. In her new capacity, Ehlers leads the Company's sales and business development efforts for the production services and costume creation units of VEE. VEE specializes in the design and build of branded entertainment and event marketing solutions for creative agencies, corporate marketers and professional sports organizations. Ehlers returned to VEE in 2006 as Sales Account Executive.
MobileLime Merges With Interactive Shopping Solutions Provider Cuesol
MobileLime, the first mobile relationship marketing company, has merged with Cuesol, a provider of interactive shopping, marketing and self-service solutions for grocers. The merger will allow the companies to combine MobileLime's mobile rewards and payment platform with Cuesol's range of web, kiosk and shopping cart solutions. Robert Wesley will be the President and CEO of the new combined company.
"By leveraging retail and cell phone-based technologies, the combined companies can bring a more robust shopping experience solution to market offering customers convenience and savings," said Jack Mark, founder, Cuesol.
SUBWAY Launches Fresh Fit Menu Nationwide Campaign
SUBWAY restaurants has retained Jack Morton Worldwide, a leading experiential marketing agency, to develop and execute a multifaceted marketing campaign, kicking off with a buzz-generating live event and brand ambassador outreach to educate consumers about its new "SUBWAY Fresh Fit ™" menu. As part of the outreach, brand ambassadors gave away 250 SUBWAY-branded bikes to fit-conscious consumers.
To further promote a healthy lifestyle among kids, the "Random Acts of Fitness for Kids" initiative was launched in over 40,000 schools through a partnership with Weekly Reader Corp. The program encourages teachers, parents, coaches and mentors to commit to help the fight against childhood obesity by stressing the importance of proper nutrition and exercise. SUBWAY restaurants will be rewarding participants who enroll online at RandomActsofFitness.com with certificates of achievement and meal rewards.
Store Kraft Introduces INCOMPASS Smart Fixture
Store Kraft, a leading supplier of retail store fixtures and display systems, has introduced INCOMPASS, a new line of "smart fixture" inventory visibility solutions from its 5Stat division that takes RFID beyond supply-chain tracking to real-time inventory. The solution, powered by GlobeRanger's iMotion Edgeware platform and high-frequency tags from Texas Instruments, is currently in pilot implementations for several leading retailers nationwide. "This new capability offers retailers up-to-the-minute information on what display items are in stock and which are drawing the most attention, enabling them to better optimize merchandising practices and increase sales," said Store Kraft CEO Gary Cook. "By developing this technology through the manufacturing sector, we have effectively 'un-stacked' the margins of hardware suppliers, making item-level RFID more affordable and accessible to end- users." INCOMPASS leverages GlobeRanger's iMotion platform, along with an RFID tag attached to each retail item. The transponder, which incorporates ISO/IEC 15693 silicon from Texas Instruments packaged in different form factors to accommodate various sizes of tagged items, can be placed behind wood, metal and plastic fixtures without hampering data exchange. For further information,visit
(Web site) www.storekraft.com
or (Web site) www.5stat.com
OAT Systems Launches Real-Time Promotion Execution Solution
OATSystems Inc. has introduced its Real-Time Promotion Execution Solution (RPE), which boosts the results of in-store promotions dramatically, benefiting both retailers and consumer packaged goods (CPG) companies. It does so by providing visibility where previously none existed, thus enabling both retailers and manufacturers to determine if promotional displays are reaching stores and the sales floor on time. Using OAT's RFID Mobile Tag solution, manufacturers apply tags to promotional displays. In-store RFID readers read the displays' tags to record when they reach the backroom of the store and again when the displays reach the sales floor. When a display's tag is read, data is sent to CPG firms and retailers showing whether the display has reached the sales floor on time. RPE is the first promotion execution solution to use standard electronic product codes enabling CPG companies to manage and carry out RFID promotions at the facilities of contract manufacturers, distribution centers and multiple retailers. The new solution supports the entire promotion process, tracking displays from manufacturers to distribution centers to the store's sales floor. "Consumer product companies spend billions of dollars each year on promotions, but until now, have had no visibility into how well they execute their promotions," said Paul Cataldo, Vice President of Marketing, OATSystems. "Enabling real-time intervention to improve promotional execution is critical to maximizing the return on investment and increasing the bottom line results." For more information on RPE, visit (Web site) www.OATSystems.com
