Creative Online Weekly <br> July 4, 2011

Week of July 4, 2011

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Coca-Cola Invites U.S. Retailers To 'Give It Back' With Fully Recyclable Rack Display Program
Coca-Cola is developing a family of 100 percent recyclable merchandise display racks for use in grocery and convenience stores in the U.S. The first GIVE IT BACK ® racks are free-standing units made of easily recyclable corrugated cardboard and designed to communicate sustainability to shoppers. The GIVE IT BACK racks are the first step in building towards a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays - an industry first.
"Coca-Cola recovered 400 million pounds of cans and bottles in the U.S. in 2010, yet we want to do more," said Gary Wygant, Vice President, Business Development, Coca-Cola Recycling. "By creating a 100 percent recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging."
Initially being tested in select markets, the new stand-alone racks are expected to become widely available in late 2011. The corrugate merchandise racks are the first in a family of recyclable displays that is coming from Coca-Cola, including a rack made entirely of recycled PET plastic. The corrugate rack's design communicates sustainability to the consumer by using an alluring overall form not found in most other displays. Material finishes emphasize the recyclability of the racks. Most importantly, implementing the closed-loop process and utilizing recyclable materials will improve the chances that Coca-Cola's displays will not go to a landfill.

Upscale Display Showcases Olympus Pen Camera
Olympus wanted to feature its Olympus Pen camera, lens and accessories in one compact unit with the flexibility for a security cover and secondary display of key items. The upscale design catches consumer attention and reinforces brand imagery. The rounded curves of the unit add style and echo the curve in the camera lens. Platforms are used to create levels for interest and to showcase product.
The camera and accessories sit on graceful platforms - 1" thick acrylic branded pucks that glorify the stylish products. The unit can sit on a counter with all the products or pucks can be used individually to accommodate space requirements. Also optional is a pedestal for the unit when counter space is not available and an acrylic showcase cover for security. This display was created by POP Displays, Yonkers, NY. (Web site) www.popdisplaysusa.com

Jeremiah Weed Displays New Malt Beverages For Summer Parties And Festivities Nationwide
With the release of its line of flavored malt beverages, Jeremiah Weed is readying for the heat - southern style - with Lightning Lemonade®, Reminiscent of a refreshing southern favorite, Roadhouse Tea,™ - non-carbonated and inspired by the beloved Jeremiah Weed Sweet Tea vodka, and Spiked Cola,™real cola taste with a mild hint of bourbon flavor. Just in time for the summer season, the 12 and 23.5-ounce canned beverages, each at 5.8% ABV, provide a new twist to the beloved J-weed trademark.
Already heralded for its popular sweet tea flavored vodkas and line of bourbons, Jeremiah Weed flavored malt beverages offer an alternative to beer and Jeremiah Weed flavored malt beverages are available nationwide. Supporting the product rollout will be an integrated marketing program including Jeremiah Weed southern style point-of-purchase display materials and responsible drinking programming. (Web site) www.jeremiahweed.com

Jose Cuervo Launches Ready-To-Serve Light Margarita
Jose Cuervo has launched Jose Cuervo Authentic Light Margarita™ which has less than 100 calories per serving. Jose Cuervo Authentic Light Margarita is made ready-to-serve, using Jose Cuervo Especial Gold, the No. 1-selling Tequila in the world, Triple Sec and a twist of lime. Also launching is the Jose Cuervo brand non-alcoholic, “Zero Calorie” Margarita Mix, allowing consumers to mix their own perfect margaritas.
Ami-Lynn Bakshi, VP Marketing of Jose Cuervo Tequilas at Diageo, said, “The new Jose Cuervo Authentic Light Margarita with fewer than 100 calories per serving and Zero Calorie Margarita Mix both provide the same great taste, but without the guilt.” The launch will be supported by an integrated marketing effort that includes promotions, merchandising and sampling events. Displays are headlined, “Finally A Delicious Margarita Under 100 Calories.”

MBT Brand Opens Premiere In-Shop Retail Concept In U.S.
MBT has opened its first U.S. shop-in-shop retail concept, located in Footwear Etc.’s newly opened store, The Core, in Palo Alto, CA. MBT has launched a national advertising campaign, titled “MBT. Love the way they make you feel,” which includes point-of-sale displays in the newly opened store at The Core.
“Northern California is the ideal market for our first in-shop U.S. retail concept - people there place a high value on health and wellness, and their lifestyles demand footwear that can transition from day to night, work to play,” said MBT CEO Jan Stig Andersen.
MBT’s grand opening of the concept shop coincides with its new partnership with Education for All Children (EFAC), a New Hampshire-based nonprofit organization that provides secondary-school scholarships for underprivileged children in Kenya. Twenty percent of the children who benefit from EFAC are members of the Masai tribe, the inspiration for the MBT brand. A portion of proceeds from the sale of all MBTs at The Core will go directly to Education for All Children.

Max Brenner Opens New Chocolate Bar In Boston
Max Brenner has opened a new chocolate bar concept in Boston, MA. Already a worldwide phenomenon, Max Brenner, Chocolate by the Bald Man, has spread its culture to the United States with locations in New York City, Philadelphia, Las Vegas and now a new chocolate bar location in Boston.
Giyora Bar Dea, CEO of Strauss North America and Chairman of Max Brenner, said, "Our new branch in Boston constitutes another step in the expansion and consolidation of the Max Brenner brand in the United States. We believe that the local community in Boston will soon embrace the unique concept of a premium chocolate and food experience, as did other cities to date."
Built as a 5,900 SQFT single-floor compound, the new chocolate bar in Boston has 175 seats in the dining room and 24 seats in the outside patio. It includes a full-service bar, a chocolate store and a restaurant under the unique MB chain concept, offering chocolate-based food, beverages, desserts and alcoholic drinks. (Web site) www.maxbrenner.com

MBT Brand Opens Premiere In-Shop Retail Concept In U.S.
MBT has opened its first U.S. shop-in-shop retail concept, located in Footwear Etc.’s newly opened store, The Core, in Palo Alto, CA. MBT has launched a national advertising campaign, titled “MBT. Love the way they make you feel,” which includes point-of-sale displays in the newly opened store at The Core.
“Northern California is the ideal market for our first in-shop U.S. retail concept - people there place a high value on health and wellness, and their lifestyles demand footwear that can transition from day to night, work to play,” said MBT CEO Jan Stig Andersen.
MBT’s grand opening of the concept shop coincides with its new partnership with Education for All Children (EFAC), a New Hampshire-based nonprofit organization that provides secondary-school scholarships for underprivileged children in Kenya. Twenty percent of the children who benefit from EFAC are members of the Masai tribe, the inspiration for the MBT brand. A portion of proceeds from the sale of all MBTs at The Core will go directly to Education for All Children.

Cheerwine Rolls Out ‘Legends’ Marketing Campaign
Cheerwine, the soft drink born 91 years ago in Salisbury, NC, is preparing to unveil a new branding, packaging and marketing campaign as it expands into additional Mid-Atlantic and West Coast markets “Legends,” tells tales of the iconic Southern soft drink to communicate its enduring popularity. Cheerwine plans to generate awareness and encourage trial in these markets through P.O.S. materials, sampling, events and fan activation programs.
President and CEO of Cheerwine, Cliff Ritchie, said, “The new branding is designed to appeal to new consumers without alienating those who have grown up loving the soft drink.” Marketing firm, the Hauser Group of Atlanta, is responsible for creating the advertising, billboards, point of sale, and truck graphics.

Pizza Launches Ultimate Stuffed Crust Pizza
With the launch of Pizza Hut's Ultimate Stuffed Crust pizza, pizza lovers can have cheese, and, for the first time ever, toppings folded into the crust of their favorite pizza. “Once again, we shattered the pizza rules,” said Kurt Kane, Chief Marketing Officer at Pizza Hut. The Ultimate Stuffed Crust Meaty recipe stuffs cheese and three savory meats - pepperoni, Italian sausage and bacon - into the crust. Special in-store promotional materials will promote the Ultimate Stuffed Crust Pizza, which is a limited time offer.

PRO Beauty Tools Displays Styling Products
PRO Beauty Tools is displaying its Hollywood Styler™, Speed Waver™ and Curl Wand™ in mass retail stores. Suzanne Carranza, Director of Marketing for PRO Beauty Tools, said, “PRO Beauty Tools’ mission is to offer truly professional styling products to consumers at an affordable price.” The versatile Hollywood Styler™, Curl Wand™ and Speed Waver™ by PRO Beauty Tools® are designed to create popular red-carpet looks instantly and effortlessly.

FLOR Opens Flagship Store In New York City
FLOR, creator of beautiful and responsible modular floorcovering, is opening its third national store in New York City in the heart of SoHo. The new FLOR store offers consumers the opportunity to experience the beauty and benefits of the FLOR design system in an environmentally-progressive retail space.
Visitors to the new store will be able to experience the range of inspiring colors, patterns and textures available in FLOR's innovative system of 50 cm (19.7-inch) carpet squares. The store design brings pages to life from the FLOR catalog through inspiring visuals and room vignette extensions that replicate the stunning FLOR designs found within the catalog. Customers are invited to experience just how easy it is to redefine any space by mixing and matching styles to create custom rugs, runners and wall-to-wall designs.
"We are excited to open our flagship store in the SoHo area of New York," said Greg Colando, president and creator of the FLOR brand. "Widely recognized as one of the most influential design hubs in the world with a diversity of style and passionate design enthusiasts, New York City was a natural choice for FLOR's flagship store."

Jordan's Furniture Debuts Tempur-Pedic® IMAX® 3D Theater For Ultimate Movie-Watching Experience
Tempur-Pedic International has teamed up with New England-based retailer Jordan's Furniture to introduce the Tempur-Pedic® IMAX® 3D Theater at Jordan's Furniture stores in Natick and Reading, Mass. As part of the new sponsorship, Tempur-Pedic will continue providing theater seats to Jordan's Natick and Reading, Mass. theaters. The theaters feature seats made from Tempur-Pedic's proprietary TEMPUR® material, providing moviegoers with the unsurpassed, body-contouring comfort and support found in the company's mattresses and pillows. Guests cannot help but become immersed in the 3D experience due to the comfort of the Tempur-Pedic seating, the 8-story high screen, and the 50,000 watts of surround sound.
Known for providing consumers with the ultimate in-store experience, Jordan's attracts customers to its locations by combining unique attractions and quality furniture, so families can enjoy the shopping experience together. As with the Tempur-Pedic seats, Jordan's seeks out creative ways to engage consumers with brands and products carried in its stores.

Radical UK-Based Hotel Concept Brings Affordable Luxury To New York
YOTEL will launch its brand in the United States in June 2011, with the opening of YOTEL New York located on West 42nd Street and 10th Avenue at Times Square West. Featuring 669 stylish cabins, this will be the brand's first opening outside of its current international airport locations and the largest hotel opening in New York in 2011.
Guests check in at airline style kiosks. Yobot, the world's first luggage robot, is a radical approach to storing left luggage; it's fun, it's efficient and it is only the beginning of baggage management. YOTEL's Premium Cabins come with: Motorized moving beds for saving space; Monsoon shower; Technowall with TV, music and power services; Workstation; Free super strength WiFi and Complimentary breakfast, which is in fact, everything you might find in a luxury hotel in under 200 sqft. YOTEL, designed in collaboration by Rockwell Group and Softroom, was originally conceived by YO! Sushi entrepreneur, Simon Woodroffe, and developed by YOTEL CEO, Gerard Greene. "A solution to expensive and boring hotels, I wanted YOTEL to use innovative radical design to create a mixture of luxury, fun, comfort and excitement at an affordable price, turning the hotel industry on its head," said Gerard Greene CEO YOTEL.

Konami Debuts Its First METAL GEAR SOLID Clothing Line For Men
Konami Digital Entertainment, has launched a branded clothing line for men based on KONAMI's METAL GEAR SOLID®: PEACE WALKER for the PSP®(PlayStation®Portable) system. This will be the first complete clothing collection for the franchise, allowing fans to show their METAL GEAR SOLID love by dressing the part from head to toe.

"Our partnership will give fans the opportunity to 'suit up' for one of the most successful video game franchises of all time, specifically for METAL GEAR SOLID: PEACE WALKER," said Careen Yapp, Vice President of Acquisitions and Franchise Development of Konami Digital Entertainment Inc. "The mass success and support for our latest METAL GEAR SOLID hit has allowed us to expand beyond what we've done in the past with the series, and we are very much looking forward to offering this new line to a global community of fans."
The clothing line was created in partnership with musterbrand LLC, a global design group focused on bringing digital creations to the real world, and features well-known PEACE WALKER images, including coats, sweatshirts, pants, t-shirts and hats, all inspired by clothing worn by characters in game. Additional items in the clothing line will be released quarterly and surrounding certain special events throughout the year.

Aerin Lauder Creates Luxury Lifestyle Brand
Aerin Lauder has formed AERIN LLC, a luxury lifestyle brand that will offer accessories, jewelry, eyewear, home products, and a beauty line, that will be sold in prestigious department and specialty stores around the globe, beginning in early 2012. An exclusive, multi-year alliance with Estée Lauder helped to create the AERIN beauty brand, which will be sold at select Estée Lauder counters and feature unique beauty products personally innovated and developed by Ms. Lauder.
"Given my great passion for both home and beauty, they are the ideal categories to begin to bring to life the world of AERIN. I am fortunate to work with partners that are the best in the business," said Ms. Lauder. "As we create these and future products under the AERIN brand, I will honor the spirit and heritage of my grandmother's vision by weaving in my point of view and continuing to enrich women's lives."

ExxonMobil Launches New Mobil Super Line With Baseball Legends 'Changeup Days' Promotion
ExxonMobil Lubricants and Petroleum Specialties Company, a division of Exxon Mobil Corporation, is launching Mobil Super, a comprehensive line of premium-quality motor oils expertly formulated to help reduce wear, prevent sludge and extend engine life. To help kick off the launch, and in celebration of the start of baseball season, baseball legends will host oil Changeup Days at designated Mobil 1 Lube Express locations across the country. Customers will have an opportunity to watch their favorite former baseball players go under their hoods and change their oil to Mobil Super. The program provides baseball fans with a chance to meet legendary players and win baseball tickets and autographed merchandise.
"The Mobil Super line is designed to promote long engine life, and since baseball is known for its long season, it is a natural fit," said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Company. "We believe that many Mobil Super purchasers are avid baseball fans and would enjoy an opportunity to rub elbows with a baseball legend. The Changeup Day events are an exciting way to introduce this family of premium motor oils to drivers." At the end of each month, the winners will go head-to-head, with fans voting for one outstanding pitcher to receive the Mobil Super Protection Award. In addition, one lucky voter will win a trip to the spring training location of his or her choice to watch his or her favorite team get ready for the regular season.

Green Mountain Energy Company Launches First 100% Emissions-Free Wind Product For Texas Households With Electric Vehicles
Green Mountain Energy Company has launched Pollution FreeSM EV - the first widely available 100 percent emissions-free Texas wind-powered product designed for drivers of plug-in electric and plug-in hybrid electric vehicles (EV). Green Mountain is the first Texas Retail Electric Provider (REP) to formally partner with eVgo, the nation's first privately funded, comprehensive electric vehicle infrastructure to provide complete EV home charging and fueling solutions to its subscribers.
"Green Mountain created Pollution Free EV, to enable our Texas residential customers to power both their EVs and homes with wind, minimize their emissions, and further the development of renewable energy statewide," said Helen Brauner, senior vice president of Marketing, Green Mountain Energy Company. "By becoming the first electricity provider in Texas to develop a pollution-free electricity product specifically for EV drivers, we are encouraging and facilitating the early adoption of plug-in electric vehicles, while continuing to change the way power is made."

Johnson Products Launches Ultra Sheen® Men™
Johnson Products Company, Inc. (JPC), known as one of the most pioneering ethnic hair care companies in the world, has entered the men's grooming arena with the launch of Ultra Sheen® Men™. The Ultra Sheen® Men™ grooming collection is targeted to the trendsetting man who has style and swagger. No one better exudes the "trendsetting man" than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen® Men™ line.
"We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men's line. Our team sees a lot of opportunity and growth in the men's sector which doesn't typically get a lot of attention," said JPC CEO, Eric Brown. "Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen® Men™ brand to the community will certainly bring excitement to our new brand."

Iron Girl And Nestle Launch New Iron Girl™ Energy Bar For Women
Nestle Performance Nutrition and its PowerBar® brand have introduced a new co-branded women's energy bar with the Iron Girl® event-based brand. The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Each Iron Girl Bar contains calcium, iron and B vitamins, offering an excellent source of energy in each bite for the athlete in every woman. Iron Girl Energy Bars are sold at Target® stores and are available in two flavors - Strawberry & Cranberry and Cocoa Crunch.
"We are excited to announce the launch of the new Iron Girl™ energy bar, as an extension to our long-standing partnership with WTC," said Neel Premkumar, Brand Development Manager for PowerBar®. "This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine."

Cindy Crawford Teams With Propel® Zero
Iconic supermodel Cindy Crawford is taking on a new role as the face of new Propel® Zero as the brand rolls out its new zero-calorie water with the same great taste consumers know and love. The clear, clean taste of Propel® Zero has absolutely zero calories, no artificial flavors and no heavy sweeteners to weigh your body down. New Propel® Zero is the light and flavorful way for active men and women to replenish (vitamins C & E), energize (B vitamins) and protect (antioxidants) their bodies. Propel® Zero's campaign with Cindy Crawford is one aspect of an extensive nationwide program that includes partnering with Walmart to share 3 million free samples of new Propel® Zero with shoppers.

Plackers Celebrates Launch Of New Kids Flossers
Plackers, a leading brand of consumer oral care products and makers of the first disposable dental flosser, is launching Plackers Kids, its new kid-friendly dental flossers. The new Plackers Kids flossers are designed to engage children through a variety of fun, colorful animal shapes including a monkey, crab, dolphin and elephant. The flossers are designed to be easy to grip for small hands, include a fluoride coating and have a mixed berry flavor that appeals to kids. In addition, the flossers feature Plackers' Super Tuffloss fiber that is engineered not to stretch, shred or break during use. To further promote the development of healthy dental hygiene routines at an early age, the new Plackers Kids Club features free online games, printable coloring sheets and other fun activities.

SheaMoisture And Walgreens Partner To Launch Organic Hair Care
SheaMoisture, committed to creating the highest quality, natural products at affordable prices, has partnered with Walgreens to launch a new line of hair care. With Walgreens as SheaMoisture's exclusive national drugstore retail partner, consumers now have easy access to natural, therapeutic and sustainable hair products at more than seven thousand Walgreens stores.
The SheaMoisture hair care line consists of shampoos, conditioners and styling aids available in four varieties: Raw Shea & Argan Oil, Coconut & Hibiscus, Yucca and Baobab and African Black Soap. This launch also includes two new hair kits - the Curl & Shine Kit and the Repair & Transition Kit - which contain travel sized versions of the Coconut & Hibiscus and Raw Shea hair collection. There are several programs in place to support the launch, including a beauty advisor based program, a social networking strategy, store level sampling as well as demo stations.

Seagate Ships World's Slimmest, Portable, External Hard Drive
Seagate has made available its new GoFlex® Slim portable hard drive -- a svelte, 9mm, 2.5-inch external drive designed for the latest trend of portable, thin, stylish laptops and netbooks. The new GoFlex Slim performance drive is now available in-store and at select online retailers. At an ultra-sleek 9mm-38 percent leaner than the current GoFlex ultra-portable drives-the new GoFlex Slim drive is roughly the width of a pencil. Sliding effortlessly into a pocket, purse or messenger bag, the GoFlex Slim portable drive enables transport, access and enjoyment of personal digital content from anywhere, making it the perfect complement to today's mobile lifestyle.

Ken's Foods Salad Dressing Debuts New Greener Bottle With More Dressing
In response to the proliferation of "Cheater Packs," the repackaging of various consumer goods where purchasers receive less product for the same price, Ken's Foods, the maker of Ken's salad dressings, has developed its new 9oz. salad dressing bottle to replace their existing 8oz. bottle, but they are maintaining the same price. In addition, the new bottle is light weight and made of an eco-friendly recyclable plastic, so Ken's salad dressing is greener, but not leaner. The new 9oz. bottle at the 8oz. price actually gives the consumer 12.5% more dressing for their money. 26 varieties of Ken's salad dressings will be "dressed up" in the new plastic bottles, which customers prefer over glass, according to consumer focus groups conducted by the company.

Eco-Friendly GREENZYS Book And Plush Toys Introduced In Borders
Borders is teaming with GREENZYS, a premiere literacy-based, eco-friendly children's brand, to introduce the eco-friendly Greenzys book and several plush toys depicting characters from the book. Select Borders superstores as well as Borders.com are featuring the book "The Greenzys," a heartwarming tale that teaches kids about the concept of environmental conservation, as well as toys Willow the Elephant, Yew Yew the Panda, Peat the Penguin and Violet the Giraffe.
"We are incredibly pleased to team with GREENZYS, which has a great reputation for educating and inspiring kids to adopt green living practices," said Michele Cloutier, Executive Vice President and Chief Merchandising Officer for Borders. "The inclusion of GREENZYS in our retail mix further advances our commitment to expand Borders' offerings beyond just books with unique products that complement our brand and delight our customers." Greenzys is a joint venture between Rethink Entertainment & Media and MoonReef Designs.

AMC Theatres® Offers AMC Smart MovieSnacks™ With Partners Chiquita™, Dasani®, Odwalla Bar® And PopCorners™
AMC Theatres is debuting AMC Smart MovieSnacks at all AMC Theatres in the U.S., an offering of healthy snacks. The comprehensive snack pack includes Chiquita Fruit Chips, a 20-oz. Dasani water, an Odwalla Bar Chocolate Chip Trail Mix and PopCorners popped corn chips. George Patterson, senior vice president of food and beverage at AMC, said, "We know there are occasions - and dietary reasons - when guests want more options beyond traditional concession fare. AMC Smart MovieSnacks is an innovative way to provide guests a variety of quality branded products in a convenient bundle. We think they will love it."
In creating AMC Smart MovieSnacks, AMC identified the best products after testing hundreds with a guest panel and collecting feedback. As a result, AMC Smart MovieSnacks represents a meaningful product offering that incorporates the best of nutritious snack choices, yet still allows guests to indulge, albeit smartly, when snacking at the movies.

American Greetings Innovates Kids Birthdays With Surprise Inside™
Surprise Inside™ kids birthday cards from American Greetings are now available at thousands of retailers nationwide. The cards feature a surprise gift pouch inside that the child can rip open to reveal a small treasure awaiting them. Each surprise toy coordinates with the theme of the card, ranging from princess wands and plush cupcakes to monkey finger puppets and safari maps, among others. A sticker reveals to the sender what the secret gift will be, which can be easily removed before sending.
Carol Miller, executive director of new product concepts at American Greetings, said, "Surprise Inside really brings the birthday wishes in the card to life and gives the child a fun memento of the occasion, whether it's a princess wand to grant wishes or a map to go on a backyard safari."

Microsoft Appoints Capossela CMO And SVP
Microsoft Corp. has appointed Chris Capossela Chief Marketing Officer, Sr. V.P. of the Consumer Channels and Central Marketing Group. The newly formed Consumer Channels Group brings together Microsoft's Retail, Mobile Operator and Distribution teams into one organization.
In his new role, Capossela will work with Microsoft’s OEM, retail, mobile operator and distribution partners to create new business opportunities and deliver exciting consumer experiences through Windows, Windows Phone, Xbox and Office. He will also assume responsibility for Microsoft’s marketing, advertising and corporate communications. Capossela, a 20-year veteran of Microsoft previously was Sr. VP in the Microsoft Office Division.

Hyundai Motor America Names S Shannon VP Mktg.
Hyundai Motor America has named Steve Shannon Vice President, Marketing. Shannon will be responsible for all marketing activities in the United States. Prior to joining Hyundai, Shannon held a number of marketing posts at General Motors in the U.S. and Europe.

Susan G. Komen for the Cure® Names Leslie Aun V.P., Marketing
Susan G. Komen for the Cure®, the world's leading breast cancer organization, has appointed Leslie Aun to serve as vice president of marketing and communications. At Komen for the Cure, Aun will oversee the organization's strategic communications and integrated marketing activities.

Alcoa Names Dina Shapiro Director, Marketing Communications And Branding
Alcoa has named Dina Shapiro Director, Marketing Communications and Branding. In her new position, Shapiro is responsible for driving an integrated marketing strategy across the Company's businesses and enhancing Alcoa's iconic brand around the world. Shapiro was most recently Senior Vice President of Brand Strategy at Citibank.

Western Union Appoints Diane Scott EVP and CMO
The Western Union Company has appointed Diane Scott, EVP and Chief Marketing Officer. Scott is responsible for leading the strategic global marketing development for Western Union, including brand strategy, customer segmentation, customer experience, and market research/analytics. Her tenure with Western Union began in 2001 and she most recently held the position of senior vice president for marketing in the Americas.

Protex International Introduces Versatility Solo and Pamphlet
Protex International is poised to launch 8 new security products including the Versatility Solo and Pamphlet. While both solutions are designed to secure products for retailers, Protex is committed to bringing merchandise to life for shoppers so they enjoy the freedom to lift-up and explore all features and benefits of the displayed merchandise. Versatility Solo is an independent self-contained alarm stand for hand-held electronic displays while the Pamphlet bracket is designed for tablets and e-readers that can be mounted on several Protex stands including Versatility Solo. For more information, contact Jim Erdélyi, Protex (Tel) 631-431-1902. (Web site) www.protex-intl.com

Hill & Partners Designs Samsonite Booth For CAMEX Campus Market Expo 2011
Hill & Partners, a full-service tradeshow exhibit design firm, partnered with Samsonite to premier a sleek and modern booth for the CAMEX Campus Market Expo 2011 at the George R. Brown Convention Center in Houston, TX recently. The Samsonite exhibit was a fresh, contemporary 10x30 custom turn-key rental property. The booth featured an eye-catching stepped back wall that showcased the Samsonite extensive backpack, messenger bag, and accessories lines, making for a strong branded environment targeting a college age audience. The booth, which created a mini-store atmosphere, also highlighted Samsonite's partnership with EA Sports with a display of the EA line of backpacks. (Web site) www.hillpartners.com

Nimlok Names Kari Kemerer As Brand Manager
Nimlok, a leading custom and portable modular trade show display provider, has appointed Kari Kemerer as its new Brand Manager. In this position, Kemerer will be responsible for leading the development and performance analysis of the integrated marketing plans of the Nimlok brand to drive revenue, meet the brand's sales/growth goals and branding objectives. She comes to Nimlok from Merchandise Mart Properties, where she most recently held the position as Director of Marketing. (Web site) www.nimlok.com

Coca-Cola And Circle K Team Up To Conduct ‘Project White Beach’
Coca-Cola, Circle K and Gulf Coast & Orange Beach Tourism are launching a program to make sure tourists across the Southeast know that the Alabama Gulf Coast is open for business with the ‘Project White Beach,’ promotion in markets across the Southeast to attract tourists back to the Alabama Gulf Coast. More than 100,000 discount booklets will be distributed in Circle K stores throughout Louisiana, Tennessee and Alabama giving significant discounts from Gulf Shores and Orange Beach accommodations, restaurants and attractions.
“Coca-Cola is proud to sponsor Project White Beach,” said Lauren Steele, VP Corporate Affairs, Coca-Cola Consolidated. “We are excited about working with Circle K and Gulf Coast businesses to spread the word throughout the Southeast that the Alabama Gulf Coast is open for business!” Pump toppers and in-store displays at Circle K stores support the promotion, which was created for Coca-Cola by Red Moon Marketing, a Charlotte, NC-based promotion agency. (Web site) www.redmoonmkt.com

BBVA Compass NBA 15-City Mobile Tour 'Team. Works. On Tour' Initiative Launches
This Spring, BBVA Compass and the NBA are teaming up for a mobile grassroots basketball tour called BBVA Compass NBA "Team. Works. on TourSM." The tour will make 30 stops in nine markets over the course of two months located within the BBVA Compass Sunbelt footprint including: Albuquerque, Birmingham, Dallas/Fort Worth area, Denver, Houston, Jacksonville, Phoenix, the Rio Grande Valley, and San Antonio.
The family-friendly mobile tour will feature a 53-foot, 18-wheel truck that transforms into 6,000 square feet of basketball activities. Fans of all ages will have the opportunity to shoot, slam, dribble and drive on two different custom basketball courts. Adults can showcase their talents and compete against friends in skills challenges and shooting contests on the BBVA Compass Center Court. Fans can step on board the show truck and have their photo taken in a replica NBA locker room, complete with authentic NBA team jerseys, or play the latest NBA video games. The show truck's giant video wall will feature NBA game footage and BBVA Compass product and service information. NBA Legend and seven-time NBA Champion Robert Horry will be the official tour ambassador, traveling to the majority of the tour stops to greet fans, sign autographs and participate in a variety of games and activities. (Web site) www.bbvacompass.com

KRAFT Singles Teams Up With Minor League Baseball For 'Tuesday Night Tickets' Promotion
KRAFT Singles is offering another money-saving season with Minor League Baseball this spring. Families can enjoy more of America's favorite pastime for less with KRAFT Singles' "Tuesday Night Tickets" promotion at most Minor League Baseball parks nationwide.
As part of KRAFT Singles' ongoing commitment to providing value to consumers, families will enjoy huge savings on a classic summertime outing. Fans simply bring any KRAFT Singles package wrapper to the ballpark box office on Tuesday nights, buy one ticket and get another ticket free courtesy of KRAFT Singles.
"Thousands of families look forward to celebrating a baseball outing together where they can cheer on their local team and enjoy their favorite ballpark fare hot off the grill," said Marisa Zimmerman, senior associate brand manager for KRAFT Singles. "The Tuesday Night Tickets deal is a homerun, bringing savings and smiles to Minor League Baseball fans and families across the country this season." The Tuesday Night Tickets promotion is being supported with a print advertisement in Food & Family Magazine, digital advertisements across multiple online channels, retail support in-store as well as specially-marked packages.

Rand McNally Conducts ‘Moving America’ Tour
Rand McNally has kicked off its “Moving America” Trucker Appreciation Tour. The five-month tour, which features two Ford F250 pickup trucks will travel coast-to-coast. The tour will provide opportunities for drivers to interact with Rand McNally's IntelliRoute® TND™ navigation devices specifically designed for the over-the-road (OTR) driver. The two teams will visit more than 200 Pilot and Flying J locations during a twenty-two week period, providing the truck-driving public with navigation demonstrations, giveaways, games and activities, as well as the opportunity to enter a Navigator of the Year contest. Switch Liberate Your Brand, a St. Louis, MO-based promotion agency helped conceptualize and then designed and produced the graphics, features and logistics for Rand McNally’s “Moving America” Trucker Appreciation Tour. (Web site) www.liberateyourbrand.com

'Chillin' With My PEEPS' Promotion Offered At FRIENDLY'S
PEEPS® Brand Marshmallow Candies are playing a new role this Easter as star of the "Chillin' with my PEEPS®" Sundae promotion at Friendly's restaurants running for three weeks. The Chillin' with my PEEPS® Sundae will include three scoops of any flavor of Friendly's ice cream, a choice of three toppings plus whipped topping, and will feature the New PEEPS® Chocolate Dipped Chick on top. The Sundae will be part of Friendly's Kid's Meals that feature a drink, entree and sundae and is free with any level 2 Kid's Meal.
Brian Bachrach, Senior Brand Manager for Seasonal Brands and New Products at Just Born, said, "The PEEPS® Team is excited to partner with Friendly's, known to all Americans for their delicious food and fantastic desserts. With our new PEEPS® Chocolate Dipped Chicks, the Chillin' with my PEEPS® Sundae is going to be a hit."

Panasonic Launches 15-Market 'Experience Amazing' Tour Showcasing Cutting-Edge Home Entertainment Products
Panasonic, a worldwide leader in Full HD 3D and Connected TV technologies, has launched the Panasonic Experience Amazing Tour, a six-week, 15-market tour designed to give consumers a chance to experience Panasonic's 2011 line-up of home entertainment products.
The Experience Amazing Tour will give visitors an opportunity to experience for themselves Panasonic's 2011 line of Full HD 3D VIERA® HDTVs, VIERA Connect-enabled IPTVs, 3D Blu-ray Disc™ players, rechargeable 3D Active Shutter Eyewear, and Panasonic's 2011 digital imaging products including Panasonic's consumer 3D camcorders and LUMIX digital cameras with interchangeable 3D lenses. The display will also feature a range of immersive 3D content including the latest 3D programming from DIRECTV's suite of linear 3D TV channels, including the n3D™ Powered by Panasonic channel, PC-based 3D video gaming from nVIDIA; and an array of new VIERA Connect IPTV apps optimized for large-screen flat panel HDTVs.
"We are very excited to get out there and engage consumers across the country with our Experience Amazing Tour," said Shiro Kitajima, President of Panasonic Consumer Electronics Company. "We created this tour to let consumers get hands-on with our 2011 products and experience for themselves how amazing and easy-to-use the world of home entertainment has become." Visitors at the Experience Amazing Tour will be able to enter to win the ultimate Panasonic Full HD 3D Home Entertainment system including a Panasonic VIERA Full HD 3D Plasma TV, 3D Blu-ray Disc™ Home Theater In-A-Box, and 3D camcorder.

Slurpee® Season Kicks Off At 7-Eleven® With Marvel Studios' Thor Movie Promotion
Slurpee heroes, inspired by Thor, a movie from Marvel Studios and Paramount Pictures, will kick off this year's Slurpee promotion in participating 7-Eleven stores in the U.S. and Canada. The newest Marvel Studios movie tells the epic story of Thor, a powerful but arrogant warrior whose reckless actions reignite an ancient war. Aptly-named Blue Lightning Blast, the bright, turquoise blue Slurpee flavor is described as a thunderous blend of raspberry and tangerine flavors made by Dr Pepper. For April, exclusive spoon-straws feature the same four movie characters as the cups - Thor, Destroyer, Loki and Sif - in action-figure form for a suggested retail price of $1.99 each.
Rita Bargerhuff, 7-Eleven, Inc. vice president and chief marketing officer, said, "Our customers are both enthusiastic supporters of action-hero movies and Slurpee-lovers. They relish a first peek at movies and enjoy supporting products that resonate with them. These fans appreciate the chance to engage in ways that are meaningful and fun and that also build anticipation for a movie's release."
In addition to the in-store promotion, special cups and straws, 7-Eleven has added an interactive social aspect with its recently launched Slurpee smart phone app. Assisting 7-Eleven in developing the partnership and promotion for the Thor program is FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency. (Web site) www.slurpee.com

Dunkin' Donuts Launches National Loyalty Rewards Program
Dunkin' Donuts has unveiled a new loyalty program offering guests unlimited rewards just for enjoying their favorite Dunkin' Donuts food and beverages. The new "DD Perks® Rewards" program, the brand's first-ever national loyalty rewards program, offers "Dunkin' Dollar" reward coupons for purchases made with a registered Dunkin' Donuts Card. Dunkin' Dollars can be redeemed for any item on the Dunkin' Donuts menu -- from coffee to Coolatta® frozen beverages, donuts, breakfast sandwiches and other snacks and beverages - giving guests the opportunity to use their rewards for food and beverages of their own choosing.
To celebrate the launch of the new national rewards program, for every Dunkin' Dollar guests earn from April 5 through April 12, the company will donate $1 to The Dunkin' Donuts & Baskin-Robbins Community Foundation to benefit the USO, with a total donation of up to $10,000.
"We are extremely excited to launch the DD Perks Rewards program nationwide to reward our loyal guests across the country for something they're already doing - enjoying their favorite Dunkin' Donuts coffee and snacks," said John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands. "We are also proud to match Dunkin' Dollars earned to make a meaningful donation to the USO, and continue our tradition of supporting the troops through this program."

Frazee Paint Challenges San Diego Padres To Hit A Home Run Worth $500,000
Frazee Paint, a leading paint manufacturer serving customers in California, Arizona and Nevada, recently launched a partnership with The San Diego Padres for their 2011 season. To kick off the new affiliation, Frazee Paint will be hosting an in-game promotion involving a 10-foot-tall Frazee Paint can and a $500,000 reward for hitting a home run that lands inside.
The oversized Frazee Paint can has been positioned in PETCO Park's home run territory, located in the left field grandstand balcony adjacent to the Western Metal Supply building. It resides 376 feet from home plate and sits approximately 31 feet from the ground. The actual height of the can itself is 10' in the back and 9' in the front, creating a more convenient angle for the player at bat. The mouth of the can measures 8.5' in diameter. If a San Diego Padres player hits a home run into the can during any point of the game, Frazee Paint will donate $500,000 to The Padres Foundation, a fund of The San Diego Foundation non-profit, or to the player's charity of choice. If The Padres are not able to hit a home run into the can during the season, Frazee Paint will support The Padres Foundation with an end-of-season donation of $20,000.

Incentive Targeting Introduces Shopper Marketing System In Select Spartan Retail Stores
Incentive Targeting, a provider of targeted shopper promotion systems, has introduced the Incentive Targeting system in select Spartan Stores Retail Supermarkets, in Michigan. Incentive Targeting's unique retail shopper marketing platform delivers unprecedented capabilities at a fraction of the cost of other marketing technologies.
Intuitive, Web-based application enables real-time segmentation of shoppers based on their buying preferences while protecting shopper privacy. Simple campaign management allows marketing managers to create promotions in minutes, instead of weeks or months.
Powerful analytics capabilities make it easy to analyze sales and shopper data and monitor and measure promotion results and ROI daily. "We are extremely pleased that Spartan Stores has joined our retail network," said Win Burke, President and CEO of Incentive Targeting. "Through the use of the Incentive Targeting platform, Spartan has increased its focus on the shopper, and enabled its vendor partners to do the same." (Web site) www.incentivetargeting.com

Mr. Youth Appoints Matt McRoberts Chief Growth Officer
New York-based social marketing agency Mr Youth has appointed Matt McRoberts as Chief Growth Officer. Previously, McRoberts served as a Founding Partner of iris Worldwide. Prior to iris, McRoberts was a Managing Director at Alloy Media + Marketing.

AVEENO Creates Pop-Up Forest In NYC's Times Square To Raise Environmental And Healthy Living Awareness
AVEENO® Skincare, is celebrating Earth Day by creating a pop-up forest in one of the most famous urban environments in the world, New York City's Times Square. Hundreds of trees will flourish in the middle of New York's concrete jungle, creating an educational, green oasis and marking the AVEENO Brand's commitment to raising awareness for healthy living and environmental sustainability.
It's all part of the launch of the AVEENO BE AN ACTIVE NATURAL™ program, which encourages people to make small changes in their daily lives that can add up to a positive impact on the environment. AVEENO is encouraging people to take one million steps toward a healthier, more sustainable earth in 2011, and will reward everyone who joins them on the journey. Visitors who journey through the AVEENO ACTIVE NATURALS Forest in Times Square will experience how nature makes the planet more beautiful and receive both seed cards to plant their own trees and samples of the latest AVEENO ACTIVE NATURALS products. "The AVEENO Brand has always believed that nature has the power to make life more beautiful, and when we take good care of ourselves, we can take better care of those around us and the environment that nourishes us with its resources," explains Mike Marquis, Group Product Director for AVEENO Skincare at Johnson & Johnson Consumer Companies, Inc. "That's why we created the BE AN ACTIVE NATURAL program, to empower people to join us in taking one million steps toward a healthier, more beautiful planet in 2011."

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