POS Supports Redhook 'Defy Ordinary' Campaign
The Redhook Ale Brewery, long-noted for its out-of-the-ordinary approach and its rich, copper colored ESB, has introduced a new brand campaign themed "Defy Ordinary". In addition, all Redhook beers are packaged in a new embossed longneck bottle with a "split label" as well as new packaging graphics.
The bottle's shoulder features four raised Redhook logos, while a raised decorative band of barley circles the body, dividing the label and literally giving the drinker something new to hold onto. The bottom label utilizes bold colors and graphics while the top label prominently features a slightly evolved Redhook logo and subtle "beer drinker verbs." The new packaging graphics and bottle designs were produced by Hornall Anderson Design Works of Seattle, WA.
Comprehensive point-of-sale elements for the brand include tap handles, posters, table tents, coasters, lighted signs as well as a new advertising campaign. The brand campaign is consistent with the Redhook brand message, Defy Ordinary, and uses rich black and white photos that feature full color images of the Redhook product. The "Defy Ordinary" brand campaign was created by Sedgwick Rd. of Seattle, WA.
Bruegger's Runs July 4th Promotion
Bruegger's recently marked Independence Day Weekend with a special Red, White and Blue bagel to honor the military troops who have fought to preserve our freedom since 1776.
Bruegger's bakeries across the country will donate a portion of Red, White & Blue bagel sales to Operation Homefront.
With a motto of "Supporting U.S. troops by helping the families they left behind," Operation Homefront was created in the aftermath of September 11 to channel volunteer support to help families of deployed military personnel.
Special p.o.p. materials supported the promotion.
Mobile 'Toothpaste Tube' Launches Crest Imagine Tour
Procter & Gamble has launched the Crest Imagine Tour featuring an 18-wheeler transformed into a giant tube of Crest Whitening Plus Scope toothpaste. The mobile tour is visiting high profile events, food & music festivals, vacation destinations, hot spots and major cities--places where consumers find themselves in need of fresh breath. The tour's theme "imagine, a toothpaste that is there when you need it!" stems from consumes being given an opportunity to enter the "toothpaste tube" and utilize themed brushing stations to brush their teeth, enjoying "an exciting brushing experience."
The mobile vehicle features eight tooth brushing stations, each of which offers one of three flavors of Crest Whitening Plus Scope, including the newly-introduced citrus. Each station delivers a multi-sensory brushing experience unlike any other complete with an intelligent lighting system, surround sound and electric misters which pulse out scents relating to the flavor offered at that station. The mobile tour vehicle also includes computer stations where visitors can enter the Crest "Vacation Like a Celebrity" sweepstakes for a chance to win a trip to Jumby Bay Resort off the coast of Antigua.
The Crest Imagine Tour was created by Market Connections, the event marketing division of Vacation Connections.
Easton's New Stealth CNT Outperforms
Easton Sports, a leading manufacturer of sporting goods equipment, has unveiled the new Stealth CNT baseball bat featuring CNT (carbon nanotube technology). The new CNT technology will revolutionize composite design and elevate the performance of players around the globe, according to Mike Zlaket, V.P. of Baseball/Softball for Easton Sports. The Easton Stealth CNT is the first bat to feature this unmatched technology. The bat also includes the patented ConneXion technology, which acts like a hinge to provide the most efficient energy transfer from handle to barrel for a quicker bat with more power through the hitting zone.
Borden Debuts 'Creamier' Version Of Cremora Powdered Non-Dairy Creamer
A newly formulated Borden Cremora powdered non-dairy creamer is currently hitting store shelves. The new "creamier than ever" formula dissolves like a liquid creamer for a satisfying creamy taste experience. "Our research shows that consumers desired a creamier product with more flavors and packaging options and the new Cremora creamer delivers with a 'creamier than ever' formula that promises to be a standout in the powdered non-dairy category," said Ted Kranick, Sr. Marketing Manager of Dean Specialty Foods.
Memorex Introduces DVD Media
Memorex is debuting its new Director's Cut recordable DVD media, ideal for movie buffs and novice home movie producers, available in standard and mini DVD formats. A unique movie reel-style metal storage tin comes with every package of Director's Cut media from Memorex. Reminiscent of movie vault storage, these tins help maintain the integrity of important recordings by preventing exposure to light, one of the top threats to proper DVD preservation. Director's Cut DVDs also feature Memorex's DuraLayer technology, a special scratch-resistant hard coating that also eliminates other threats to DVD preservation like dust and rough handling.
"As more direct-to-DVD recording devices come onto the market, consumers will look for DVD media that provide the added benefit of longer-lasting preservation for their home movies and personal video collections," said Brad Yeager, Director of Product Marketing, Optical Media. "As the market leader in blank media, Memorex has created a line of specialty recording products that meets this growing trend."
Dreyer's Ice Cream Launches 'Two Scoop Neighborhood Salute' Promotion
Dreyer's Slow Churned Light Ice Cream is dishing up a "Two Scoop Neighborhood Salute" for 1,500 neighborhoods this summer to encourage Americans to reach out and connect with their neighbors. Winning neighborhoods will receive a doorstep delivery of Dreyer's Slow Churned Light Ice Cream with all the fixings for a fun, memorable and easy-to-organize party.
As part of the nomination process, Dreyer's asked Americans to visit www.IceCream.com to explain why their neighborhood deserves a Two Scoop Neighborhood Salute. Dreyer's Slow Churned Light Ice Cream has half the fat and 30% fewer calories than regular ice cream, yet it tastes just like regular, giving neighbors more reason to celebrate this summer.
Listerine Launches Whitening Pre-Brush Rinse
New Listerine Whitening Pre-Brush Rinse whitens teeth while killing the germs that cause bad breath. "While Listerine Antiseptic Mouthrinse remains the gold standard for killing germs that cause plaque and gingivitis, Listerine Whitening Pre-Brush Rinse is a great complement to consumers' current oral care routines," said Christine Charles, Assoc. Director, Oral Care R&D, Pfizer Consumer Healthcare.
Burger King Restaurants Debut BK Veggie Burger From Morningstar Farms
Burger King Corporation has teamed with Morningstar Farms, a brand of the Kellogg Company, to launch a new BK Veggie Burger in Burger King restaurants throughout the U.S., giving consumers a new vegetarian choice when they go to Burger King. Burger King is the only national quick service restaurant to offer a vegetarian burger nationally.
"We want to give our guests vegetarian options, but we do not want to sacrifice taste or quality," said Denny Post, Burger King Chief Concept Officer. "Morningstar Farms is the Number One brand among at-home vegetarian products, so we have a proven partner for our new BK Veggie Burger."
"Consumers have told us that when they eat out they want the vegetarian options and great taste that Morningstar Farms gives them at home," said Alan Gravely, V.P. Marketing, Kellogg's Frozen Foods. "We are excited that our relationship with Burger King Corporation will enable consumers to balance the convenience of dining out with their nutrition and diet priorities."
The BK Veggie Burger is formulated with the same taste and healthy ingredients as the Morningstar Farms brand's top-selling retail veggie burger. Burger King restaurants will give the same "Have It Your Way" options to diners who purchase the new BK Veggie Burger.
Activision Appoints R. Kaminsky Head Of Global Brand Management
Activision, Inc. has appointed Robin Kaminsky Head of Global Brand Management. Kaminsky will be responsible for developing multi-tiered, cross-platform product strategies for each of the Company's brand franchises and identifying new product development opportunities. Kaminsky has held various marketing leadership positions for the past eight years within Pepsi-Cola North America, most recently serving as Vice President of National Initiatives and Customer Marketing, where she oversaw the Company's promotional and partner programs. Prior to this, she led Pepsi's water business, helping Aquafina become the fastest growing bottled water brand and served as Director of Mountain Dew. Prior to joining Pepsi-Cola, Kaminsky held brand management roles at Coca-Cola, Revlon and Johnson & Johnson.
Infinium Labs Promotes A. Schneider To Sr. V.P. Of Mktg.
Infinium Labs has promoted Andrew Schneider to Senior Vice President of Marketing and Distribution. Schneider will be responsible for building a solid marketing basis and retail distribution network to launch the Infinium Labs' Phantom Game Service in North America. He previously served as Infinium's Sr. V.P. of Marketing.
Clearr Introduces DoubleTake Displays
DoubleTake 2-image "zigzag" displays are available from Clearr Corp. This latest prismatic display innovation presents two images in the space of one, via its patented "zigzag" face profile. As prospects walk by the displays, they see a change take place as one image transitions into another. Viewers are typically captivated, and often position themselves to view the action repeatedly. Any combination of two graphics can easily be set up to be printed, using standard graphics software programs. Graphics are then scored and folded, and may be compressed "accordion style" into compact stacks for easy handling and shipment. They are installed between the dual plastic face sections in a matter of seconds. DoubleTake displays are available in tabletop, pedestal, suspended, framed and backlit configurations. For more information, visit
www.clearrcorp.com
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