Budweiser will promote Superfest with a multi level marketing mix including live remotes from Superfest venues; print advertising; in-market TV ads; radio trade-for-mentions and point -of-sale pieces such as tour booklets, counter cards, table tents, cooler stickers and danglers.
To broaden consumer participation, Anheuser-Busch has created the on-premise "Budweiser Jammin' for Education" sweepstakes program, which will award two grand prizes of four tickets to one of many Budweiser-sponsored events, including the "Essence Music Festival," the "Black Enterprise Golf and Tennis Challenge," "Budweiser Superfest" or the "Soul Train Music Awards." Other prizes include four Technics Mega CD Players, 10 leather Pelle Pelle jackets and 500 Budweiser hats.
"`Budweiser Superfest' is one of our biggest programs targeted for urban consumers," said Danny Scott, Budweiser Product Manager". By incorporating the concert into the `Budweiser Jammin' campaign, we've been able to associate the series with philanthropic activities focused on education."
"With a high incidence of cross-usage, this is a natural partnership," said Jonathan Cronin, Vice President of Marketing at Clearly Canadian Beverage Corporation, Vancouver, BC, Canada. "Both Trident sugarless gum and Clearly Canadian sparkling flavoured water appeal to image conscious, active consumers. We view this promotion as an opportunity to reward our primary consumer and attract new buyers with tremendous added-value."
According to Warner-Lambert, the introduction of the Cherry flavor Trident will be featured as part of a $22 million national television and radio advertising program. "Joining forces with Clearly Canadian in a comprehensive marketing campaign for the introduction of new Cherry gum presents an ideal avenue for us to reach mutual target markets," said Heidi Dvorkin, Associate Product Manager, Trident.
Clearly Canadian will run a national advertising campaign backed by in-store marketing support, with distinctive point-of-sale displays featuring the tagline, "Chew on This!," effectively reaching consumers across the U.S. during the key summer retail season.
FUTUR.e Oil-Free is a sophisticated moisturizer that contains 100% pure Vitamin E, patented micro-spheres to carry the 100% pure Vitamin E into the skin to deliver moisture and protection, BHA (beta hydroy acid) to gently lift away dull skin and UVA/UVB SPF 15 sunscreen.
L'Oreal Plentitude FUTUR.e Oil-Free will be available in September in chain drug, food and mass market retailers nationwide at a suggested retail price of $8.99 for a new, 4 fl.oz. shaped bottle with a state-of-the-art pump for easier dispensing.
"Based on the enormous success of Colgate tartar control plus whitening toothpaste and the amount of loyal tartar control gel users, it is clear consumers want a toothpaste that combines tartar control and whitening in a gel form," said Jack Haber, Vice President and General Manager of U.S. Oral Care at Colgate-Palmolive. "Colgate tartar control plus whitening gel is the ideal product for loyal tartar control gel users who have not yet switched to a whitening toothpaste because they could not find one in gel form."
Promotional support for Colgate tartar control plus whitening gel includes instant redeemable coupons on floorstands and several high value newspaper inserts.
Robert Levin has been promoted to Vice President of Personal Computer Systems, responsible for the corporate desktop, notebook, handheld and display groups, and manages overall product planning, managing and marketing. He has been with NEC CSD since 1992 and was formerly Vice President of Portable Products. Craig Rittenhouse, has been named Vice President of Product Strategy and Integration, in charge of overall product line strategy for commercial products, as well as hardware and software technology, planning and implementation. Previously, Rittenhouse was Director of Marketing for NEC CSD's Versa notebook computers. Mark Romano, Director of Product Marketing and Management for the notebook group, brings years of mobile computing marketing experience to his role at NEC CSD. Previously, Romano held product marketing positions at Motorola, Hitachi and Dell Computer.
David Sorenson, Director of Product Marketing and Management for the corporate desktop group, is responsible for product marketing and management for PowerMate desktops and professional workstations. Sorenson has been with NECCSD since 1996, and was formerly a Senior Product Manager for the PowerMate line.
In addition, NEC CSD has appointed a new marketing executive who will report to Luis Machuca, Executive Vice President, Packard Bell NEC. Nick Hofer, Vice President of Marketing, is responsible for overall communications, including advertising, corporate communications and database marketing. Before joining NEC CSD, Hofer was the Director of Advertising at Micron Electronics. All members of the marketing team are based in NEC CSD's Mountain View, CA office.
The CC48 Iceless Barrel Cooler keeps beverages cold for up to 12 hours without electricity or ice. Simply plug in the unit overnight and roll it into the impulse merchandising area for the day. Standing at countertop height, the CC48 Iceless Barrel Cooler establishes customer awareness by use of custom graphic wraps for product recognition. Frigidaire's CC48 is the ideal point of sale merchandiser in outlets such as supermarkets, convenience stores, kiosks and fast food restaurants.
Ed Slavin, President of Field Source, said that the U.S. market for field marketing services is growing rapidly and joining Mosaic offers them the ability to grow more quickly in both the U.S. and internationally. In addition, Field Source can leverage from Mosaic's existing sales services information technology infrastructure.
Michael Preston, Mosaic Chairman and CEO, said Field Source is a highly strategic addition to the company's service offerings in the U.S. and expands Mosaic's successful client partnerships in field marketing throughout North America. Mosaic Group Inc., with operations in Canada, the U.S., the U.K. and Ireland, provides integrated outsourced marketing services to leading corporations serving international markets.