This Mumm Champagne display features attention-grabbing three-dimensional graphics. AP Graphics is the exclusive U.S. distributor of a three dimensional relief printing process known as AP3D. This printing process is a more dynamic alternative to flat one dimensional printing, and can be used in a myriad of ways including point-of-purchase displays, case cards, standees, full size posters, backlit signage, counter cards and danglers. This Mumm display was created by AP Graphics, 250 Hudson Street, New York, NY 10013 (Web site) www.apgraphicsinc.com"
Modmix USDA Organic Gourmet Cocktail Mixers Debut
Vinum Global has joined with Modmix to launch Modmix, USDA organic cocktail mixers. "Modmix introduces organic luxury to the cocktail mixer category," explained Gretchen Nix, Modmix creator. "People who value healthy life choices are also seeking out everyday indulgences. Modmix offers a sophisticated beverage choice where green and style meet."
Nix personally creates the Modmix recipes. Each blend uses only the finest organic ingredients, including raw, unrefined sugar, organic fruits and herbs. Three hand-crafted mixers are available now: Pomegranate Cosmopolitan, Lavender Lemon Drop and Citrus Margarita.
'Live Your Passion' Sweepstakes Launched
Elizabeth Taylor's Passion fragrance is partnering with the NBC Daytime drama Passions for a sweepstakes titled Live Your Passion ... Be a Star for a Day. Consumers enter to win the Grand Prize: a trip for two to Hollywood and a walk-on role on the Passions TV show.
In-store promotional programs will be used to generate interest in the sweepstakes. For spring 2007, the Passion fragrance will be re-launched with advertising support via a new image of Elizabeth.
Taylor from the classic movie Cat on a Hot Tin Roof. The image depicts the brand positioning of sensuality, romance and allure. Advertising is planned for selected print and internet sites.
Virtual Fitting Room Installed At Philadelphia Intl. Airport
Air travelers flying out of Philadelphia Airport can take advantage of a free service that will help them find better-fitting brand name clothes. Philadelphia International Airport is the first in the country to host the Intellifit Virtual Fitting.
Room, a ten-second technology that guarantees a perfect fit when
ordering brand name clothing online.
Intellifit, a Horsham, PA-based company, is debuting its Virtual Fitting Room(TM) at Philadelphia International Airport as a way to help online apparel shoppers get a perfect fit without having to try on any clothes. The Virtual Fitting Room (VFR) is a cylindrical kiosk that's 7 feet in diameter and 8 feet high. A person stands fully-clothed in the middle of the VFR for about 10 seconds as an "antenna wand" passes around them and collects over 200,000 data points. Intellifit software then creates a personal "FitPrint(TM)" that can be compared to the measurements of brand name clothing in the Intellifit database. There is no charge for the service and the FitPrint can be used to shop online for clothes within minutes of stepping out of the VFR.
The first Intellifit Virtual Fitting Room will be installed in the
concourse between Terminals A and B of Philadelphia International, with other installations following shortly.
Publix to Debut Culinary Cuisine
The Publix at Lake Mary Collection in Lakeland, Florida, a new, 51,000-square-foot store, is piloting a 4,500-square-foot culinary prepared foods experience with over eighty entrees to entice every palate and engage every sense.
In addition to the traditional Publix Deli, the stations include: Pacific Wok - wok cooking of Asian specialties, The Grill, The Carvery, Chef's Selections, Mediterranean Oven, Handcrafted Sandwiches, Custom Salads, Soup Station and Coffee Bar.
"Our customers have grown to rely on the Publix Deli as a way to enjoy high quality, wholesome foods while saving them time," said Maria Brous, director of media and community relations. "Our expansion into the culinary world enhances our customer's experience in the deli by providing additional options of freshly prepared family favorites and the latest in culinary trends, while delivering our level of customer service and our passion for flavor at an affordable price (the average meal cost is $7.99 - $11.00)."
Microsoft Unveils Xbox 360 Elite
Microsoft announced availability of Xbox 360™ Elite, a new model of the video game and entertainment system that will include a 120GB hard drive, a high-definition multimedia interface (HDMI)port, a high-definition cable, and a premium black finish for the console, wireless controller and Xbox LIVE(R) headset. Xbox 360 Elite has enough space for a library of Xbox LIVE Arcade games and thousands of songs, as well as downloadable high-definition TV shows and movies available on Xbox LIVE Marketplace. The new 120GB hard drive also will be sold as a stand-alone accessory to give current Xbox 360 owners greater choice and flexibility in their games and entertainment experience. Distinguished by its black finish and signature metallic detailing, Xbox 360 Elite has an estimated retail price of $479.99.
Dunkin' Brands and Procter & Gamble have signed an agreement to launch Dunkin' Donuts coffee at retail. P&G Coffee will be responsible for distributing Dunkin' Donuts packaged coffee to grocery stores, mass merchandisers, club stores and other consumer retail channels across the United States.
"We look forward to a collaborative partnership with Dunkin' Donuts, a company that shares our passion for innovation and building strong brands," said Doug McGraw, Vice President of Global Coffee for Procter & Gamble. "We are confident that the addition of Dunkin' Donuts high-quality coffee to our existing portfolio will allow more consumers to enjoy this premium, trusted brand of coffee at home."
Dunkin' Donuts has made its full range of coffee flavors and roasts available for the retail launch, and P&G Coffee expects to offer several of these flavors and roasts in both whole bean and ground varieties.
Wine industry veteran Roy Cecchetti has launched his new wine venture, called Cecchetti Wine Company. The new company offers two innovative wine brands, 39 Degrees and Redtree - both of which provide approachable wines of great value to wine-loving consumers. Redtree and 39 Degrees will both focus on Sauvignon Blanc and Petite Sirah. Redtree will offer these varietals with a California designation, while 39 Degrees will offer wines sourced from the Lake County, AVA. Cecchetti Wine Company believes there is strong demand in the market for more affordably priced wines from Lake County and 39 Degrees was launched to fill this need.
Bayer Healthcare Introduces Nutritional Supplement Line For Vital, Active Boomers
Bayer HealthCare is introducing Bayer Nutritional Science, a new line of
nutritional supplements that unites science and nutrition to help active
Baby Boomers maximize their vitality. The Bayer Nutritional Science
line consists of five unique formulations to support heart, mind, joint and
eye health as well as a daily multivitamin, which supports body and cell
health -- all areas of particular concern for Baby Boomers. Bayer Nutritional Science is available at food, drug and mass retail outlets nationwide.
Jones Pure Cane Soda Launched
Jones Soda Company has launched its 12 ounce bottled soda sweetened with pure cane sugar. In conjunction with the national launch of the Jones Soda 12 ounce can, the Jones Soda Company outlined a strategy to convert the sweetener in all its Jones Soda products to pure cane sugar from high fructose corn syrup (HFCS). Pure cane sugar is a natural ingredient as opposed to HFCS which is food and drink additive. The entire Jones Soda full-sugar line is now branded Jones Pure Cane Soda and is available in single 12 ounce glass bottles and 4-Packs as well as 12 ounce cans. Jones Pure Cane Soda is unique in the alternative beverage category as the only national brand sweetened with pure cane sugar. Peter van Stolk, President and CEO, stated, "We are excited to now offer even better products for our consumers while at the same time further distinguishing Jones Soda from the competition."
Bravo! Brands Introduces First Milk-Based Sports Drink, Slammers Sport Milk
Bravo! Brands, will enter the sports and energy drink markets with the introduction of Slammers(R) Sport Milk, the first milk-based
sports drink, during summer 2007. Slammers(R) Sport Milk was developed in
response to a growing body of scientific and empirical evidence that
suggests milk can play an important role in post-exercise recovery and
rehydration when used as a Replenishment Delivery System ("RDS"). This
evidence has led many well known athletes and coaches to recommend flavored
milk as an after- and between-workout beverage. Slammers(R) Sport Milk will be sold in ready-to-drink 14-ounce bottles in three flavors -- chocolate, vanilla and tangerine-orange -- and will be available at retail locations as early as July.
Cargo Cosmetics Launches CARGO PlantLove Lipstick
Cargo Cosmetics has launched PlantLove lipstick, a lipstick packaged in a compostable tube made entirely from corn. PlantLove is a product women can feel good about on every level, including eco-friendly packaging and a botanical formula. In addition, a portion of proceeds goes to CARGO's charity of choice, St. Jude Children's Research Hospital. Six actresses each collaborated with CARGO to create the color, finish and formula of their personal shade. For their efforts, these six shades will be named after the corresponding celebrity: Courteney Cox, Lindsay Lohan, Mariska Hargitay, Maria Menounos, Evangeline Lilly and Sarah Chalke. The other six shades were named after places of ecological beauty.
MiraLAX Laxative Switches To OTC
Schering-Plough Corp.'s prescription-strength MiraLAX is now available as an over-the-counter (OTC) treatment for occasional constipation. The innovative formula of MiraLAX works with the body to increase the frequency of bowel movements without causing the side effects of cramps and gas. MiraLAX has a strong safety profile and is not known to be habit forming. MiraLAX is the first Rx-to-OTC switch in the laxative category in 30 years. MiraLAX is available nationally at drug stores, grocery stores, mass merchandisers and club stores.
Tropicana Organics Launches
With the launch of Tropicana Organics, Tropicana now offer 100% pure & natural juice, grown on certified organic farms. No synthetic pesticides or other harmful chemicals are used. Available in Tropicana Organic Orange Juice & Orchard Medley, Tropicana Organics nurtures the family inside and out.
Arnold Introduces Five Natural Breads
Arnold Foods Company, the bakers of Brownberry, has introduced five premium Natural breads. Arnold Natural Breads provides great- tasting bread with an enhanced health and wellness profile:
no high fructose corn syrup, no trans fats and no artificial flavors, colors or preservatives. In addition, each slice of Arnold Natural Breads provides a good source of whole grains, dietary fiber, calcium, Vitamin D and folic acid, are less than 100 calories per slice, low-fat and cholesterol-free. The five varieties in the Arnold Natural Breads line include: 100% Whole Wheat, Soft Wheat, Wheat, Health Nut and Flax & Fiber.
Reed's Launches Diet Soda Line For Virgil's Brand
Reed's is launching new diet versions of the Company's Virgil's Root Beer and Cream Sodas in the second quarter of 2007. The new product launch includes diet versions of Virgil's Cream Soda, Black Cherry Cream Soda and Root Beer sweetened with Splenda. The product will be distributed through mainstream supermarkets and warehouse clubs.
Duracell To Offer Portable & Backup Power Products For Consumers On-The-Go
Duracell will introduce a new line of Duracell-branded portable power products including inverters, power packs and battery chargers to meet the needs of a rapidly developing mobile culture that relies on power anytime, anywhere. The new line will be introduced through a business alliance with Xantrex Technology Inc. beginning in June 2007. An innovator in portable and backup power products, Xantrex solutions allow customers to operate and charge mobile electronic devices such as laptop computers, PDAs, cell phones and more, so they can stay productive when on the go. The new line of Duracell-branded products will be available in North America at mass retail, consumer electronics, automotive and specialty retail chains.
Secret is introducing Secret Clinical Strength Anti-Perspirant/Deodorant. This advanced underarm anti-perspirant/deodorant is doctor endorsed and clinically proven to provide prescription strength wetness protection without a prescription. Secret Clinical Strength is specially designed to enhance anti-perspirant/deodorant effectiveness for women who need it most. Many women who experience heavy sweating seek prescription-strength anti-perspirants, however many of these products can irritate the skin. Secret is introducing a product with prescription strength wetness protection that does not contain Aluminum Chloride, which can irritate the skin. Additionally, Secret Clinical Strength also contains skin conditioners, making it less irritating to the skin and an ideal product for women. New Secret Clinical Strength Anti-Perspirant/Deodorant will be available nationwide in two unique Advanced Solid Scents: Light and Fresh and Powder Protection.
USA TODAY Names Lavington Sr. V.P. Of Mktg.
USA TODAY has named Susan Lavington senior vice president of marketing. Lavington, formerly vice president of consumer marketing for USA TODAY, will oversee all marketing efforts for the USA TODAY brand. Lavington joined USA TODAY in 1999 as director of marketing for USATODAY.com.
American Eagle Outfitters Announces Promotions & Expansion Of Mktg. Team
Susan McGalla has been promoted to president and chief merchandising officer of American Eagle Outfitters. In this new role, McGalla will add MARTIN + OSA, the company's new sportswear concept targeting 25- to 40-year-old women and men, to her accountabilities but the majority of her time will remain on the core AE brand and on aerie by American Eagle. New to American Eagle Outfitters, Laura Dubin Wander will join the company as president of MARTIN + OSA, reporting directly to McGalla. Wander will lead the design, merchandising, and marketing, as well as all operational functions for MARTIN + OSA. Most recently, Wander was president of Dana Buchman and Laundry by Shelli Segal, both divisions of Liz Claiborne Inc. Henry Stafford is promoted to senior vice president and chief merchandising officer for the AE Brand, including the men's, women's and accessories divisions, reporting to McGalla. Betsy Schumacher is promoted to senior vice president and chief merchandising officer for aerie, reporting to McGalla. Schumacher spearheaded the highly successful launch of the aerie brand and will oversee the brand's aggressive expansion in 2007 and beyond. Kathy Savitt will assume the title of executive vice president and chief marketing officer for American Eagle Outfitters. In this new role, Savitt will oversee multi-channel marketing and the AE Direct (online) business for the company's portfolio of brands, including American Eagle, aerie and MARTIN + OSA.
Domino's Pizza Names Weisberg V.P. of Precision and Print
Mktg.
Domino's Pizza has promoted Rob Weisberg to vice president of precision
and print marketing. The announcement was made by Domino's Chief
Marketing Officer, Ken Calwell. In his new position, Weisberg will be responsible for coordinating the precision marketing discipline at Domino's and will spearhead the development of online ordering, e-mail and database marketing and national print strategy planning. Prior to his promotion, Weisberg served as Domino's director of precision marketing.
BET Networks Expands Mktg. Team
BET Networks, the leading provider of media and entertainment for African Americans and consumers of Black culture, is adding three new executives to its senior marketing team. Janet Rolle joins BET Networks as Executive Vice President and Chief Marketing Officer, she joins from AOL; Jeanine Liburd who most recently served in corporate communications at Viacom is joining as Senior Vice President, Communications and Alvin Bowles is also joining as Senior Vice President, Integrated Marketing, from AOL. The new hires coincide with the restructuring of BET Networks' marketing and communications departments.
Checkers Drive-In Restaurants has named Terri Snyder Executive Vice President and Chief Marketing Officer. She brings to the role more than 20 years of marketing leadership experience and most recently served as Senior Vice President and Chief Marketing Officer of Carlson Restaurants Worldwide, responsible for the company's more than 1,000 T.G.I. Friday's restaurants. Throughout her career, Ms. Snyder has held high-level positions with such brands as Domino's Pizza, Bennigan's, Ponderosa Steakhouse, Bonanza Steakhouse and Pizza Hut.
MWSF Promotes Neil Thomas To V.P. Sales & Mktg.
Midwest Store Fixtures has promoted Neil Thomas to VP of Sales and Marketing. Thomas is a 20+ year veteran of the display and store fixture industry. In addition to new responsibilities, Thomas will also continue to manage and develop key accounts. Midwest Store Fixtures is a full service designer and producer of P.O.P displays, store fixtures, interactive kiosks and retail environments.
Kimberly-Clark Hires Three Senior Mktg. Execs. to Lead Global Org.
Kimberly-Clark has unveiled its new Global Marketing organization and as part of the new structure, three senior executives with extensive consumer products and marketing experience have joined K-C in new roles that report to Chief Marketing Officer Tony Palmer. Andrew Bienkowski has joined K-C in the newly created role of Vice President, Global Brands, responsible for leading the development of brand strategies for all global Consumer, Health Care and K-C Professional brands, prioritizing global brand innovation opportunities. He will work with Palmer to establish a Global Marketing Leadership Team and several Global Brand Leadership Teams. Most recently, Bienkowski served as group marketing director for The Coca-Cola Company, serving as the CMO for the company's core Coke, Fanta and Sprite brands in 56 global markets. Prior to Coca-Cola, he worked for 12 years at Procter & Gamble. Roger Chacko is joining K-C in the new position of Vice President, Global Marketing Knowledge and Intelligence. Chacko previously served as senior vice president strategy development for consumer, channel, competitive and category intelligence in North America at Mars, Inc. and has more than 17 years of market research and marketing experience with leading consumer companies, including The Kellogg Company, Danone Group and ConAgra Foods. Clive Sirkin has joined K-C in the newly created role of Vice President, Global Integrated Marketing Communications. Prior to joining K-C, he was group managing director for advertising agency Leo Burnett Worldwide.
Jones Soda Appoints Burns Sr. EVP, Sales & Mktg.
Jones Soda Co. has appointed Peter Burns to the position of Senior Executive Vice President, Sales and Marketing. Burns joins Jones Soda from Izze Beverage Company where he served as Vice President, Sales since 2005. From 2001 to 2004, Burns held the title of Executive Vice President, Sales with the Mauna Loa Macadamia Nut Corp. He also served in several senior sales positions with Celestial Seasonings.
National Marine Suppliers 5-Story Inflatable Nautical Slide
This highly specialized order placed by National Marine Suppliers, was for a giant inflatable slide that could be affixed to a 5-story yacht. Many other inflatable companies passed over this project because of the sheer volume of the project. Above All Advertising fulfilled the order proving they are an industry leader for custom inflatables and other promotional signage. This custom inflatable creation is one of the largest boat slides ever made. The National Marine Suppliers 5-Story Inflatable Nautical Slide was created by Above All advertising, Inc., 9080 Activity Rd., Suite A, San Diego CA 92l26; (Web site) www.abovealladvertising.net
AVI offers the MediaWindow, an all in one
digital signage solution. At the heart of the MediaWindow is AVI's renowned, IP enabled, solid state MPEG 1&2 media player and a crystal clear LCD screen available in various sizes for an unparalleled turnkey digital signage solution. This device can be used individually or networked together and paired with the DAPortal, AVI's web-based comprehensive suite of remote management and monitoring tools for content delivery, device management, inventory, and marketing reports. MediaWindows are also available with bar code scanners, motion sensors, touchscreen, and other impactful accessories to get your message across. The MediaWindow is currently available with a networked or stand-alone media player. For more information on the MediaWindow, contact AVI, 8541. E. Anderson Drive, Suite 107, Scottsdale, AZ 85260; (Tel) 480-889-3233, (Fax) 480-889-3236, (Web site) www.avi-electronics.com
Pinnacle Creates Exhibit For RocaWear
The Rocawear exhibit, designed and fabricated by Pinnacle Exhibits, was recently awarded the Best Overall Booth Design at the WSA (World Shoe Association) trade show held in Las Vegas. The exhibit was recognized for its creative integration of LED video into the wall surrounding the entrance and the integration of open space in the perimeter wall. "Most exhibitors in our show have themselves walled in, but the Rocawear perimeter treatment integrated spaces where visitors could peek inside," said one judge. The exhibit was also praised for the chic urban style, use of rich-looking finishes and integration of brand-defining graphics. "The exhibit drew a lot of attention. We're pleased that it performed so well for our client," says Chris Olberding, President of Pinnacle Exhibits.
Berm Studios Creates Exhibit For Joan Rivers Beauty
The Joan Rivers Beauty exhibit, designed by Berm Studios, was created for a live event-The QVC Beauty Bash, attended by QVC's top 200 customers. Styled like a high-end retail environment, the clean, well-lit Joan Rivers Beauty display included a backlit portrait of Ms. Rivers, two cosmetic application and demonstration stations, and tiered shelving for product display. The use of halogen down-lighting combined with clear acrylic shelving resulted in bright illumination on the products-achieved with a minimum of fixtures. The Joan Rivers Beauty exhibit was produced by Nomadic Display, a world leader in portable and modular display solutions.
Exhibit Works Announces New N.C. Facility
Exhibit Works, a global face-to-face marketing company, announced plans to build a new 100,000 square foot production facility in Winston-Salem, North Carolina. "With half the population of the United States located within 600 miles of this region, this expansion positions Exhibit Works to continue diversifying its business into new markets along the eastern seaboard and in the south," said Dominic Silvio, founder and president of Exhibit Works. "With operations already established in Detroit, Chicago and Los Angeles, this expansion furthers our commitment to serve clients with seamless face-to-face marketing solutions worldwide." This announcement comes just months after Exhibit Works officially opened its first Asian operation in Shanghai, China to meet the needs of U.S., European and Asian clients pursuing the Chinese market.
FREEMAN ACQUIRES PROACTIVE
Freeman has finalized the acquisition of ProActive, Inc., a nationally recognized firm based in Chicago that supports face-to-face marketing events through strategic design and fulfillment of communications that are aligned with their clients' brand strategies. Don Freeman, chairman and CEO of Freeman, commented, "We are continually seeking to provide those services our clients tell us are critical to the success of their face-to-face marketing events. ProActive's outstanding creative and communication delivery competencies will provide an important new level of service for our clients, and Freeman's wealth of resources will augment the capabilities ProActive brings to their respective marketplace." ProActive will keep its name, and be referenced as a Freeman company. The staff will also remain in place at the company. In addition to his new position as a member of Freeman's senior management team, Tony Lorenz, CMM, will continue to serve as president of ProActive, reporting to Bob Moore, Freeman's executive vice president, corporate accounts.
Infinite Vision Offers Pop-Up Displays
Infinite Vision offers a large selection of pop-up displays designed to set up instantly at trade shows. This 8' Curved Performance Display with End Caps is offered with a full set of 5 mural graphics and a graphic case wrap for under $3,000. For more information, contact Infinite Vision, 15330-E. Gairfield Ranch Road, Chino Hills, CA 91709; (Tel) 877-UEZ-PRINT; (1-877-839-07746), 909-606-8890; (Web site) www.cmykrgb.com
Captain Morgan Dancing Inflatable
This FlyGuy® dancing balloon was created by Above & Beyond Inc. for a Captain Morgan company promotion. This two leg design uses two high power fans to inflate and create the dancing motion of this design. His arms and body continue to dance all day long attracting more attention than most inflatable advertising. At 18ft tall this can be seen from over a block away. These dancing inflatables are built using the technology from the patented design originating from the 1996 Olymipics. FlyGuy® dancing balloons are available from 8ft to 60ft in size with many different options. The inflatable was created by Above & Beyond Inc., 4 Vanderbilt #B, Irvine, CA 92618. (Web site) www.advertisingballons.com
