Creative Online Weekly <br> July 11, 2011

Week of July 11, 2011

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Kimberly Clark Places Attractive Kotex Display In Self Service And Convenience Stores In Mexico
With an all new image and technology, Kimberly Clark wanted to position the Kotex brand in the best self service and convenience stores in Mexico with three different types of displays: a floor display, a pallet display and a hanging gondola display. The Kotex Brand Manager wanted attractive, striking displays and with a good capacity to carry the product. The displays also needed to be totally knocked down for easy distribution and savings in shipment.
Once the three designs were finished and approved, the prototypes were placed in self services stores to verify the acceptance of the consumer towards the product. The project was a huge success and at the end six hundred displays were produced for each design. The Kotex displays were designed and produced by Measa Displays Mexico. (Web site) www.displaysmexico.com

Energizer Night Strike Demo Display Lights Up At Retail
This display was designed to demonstrate to sporting goods shoppers that Energizer Night Strike™ lights were designed with the help of outdoor and hunting experts as well as end-users to meet the specific lighting needs of outdoor enthusiasts. It helped to convey product features including superior thermal management, optimal balance between brightness and runtime and maximum LED performance, and that down to hunter orange accents, these are lights for the true outdoorsman looking for the latest in features and technology available in the marketplace today. The fixture was designed for use both on counter or mounted inline (on peg or slat wall), allowing for much wider usage and a broader exposure in the marketplace.
The use of radiant orange color palette uses a tone many outdoorsmen are familiar with to cut through retail clutter and gain attention. "Try Me" copy, the use of an actual unit and the bright orange day-glo material all call out to the shopper while the intriguing product design beckons the shopper to come closer and touch the flashlight. Product benefit features are featured boldly on the display to signify that this is no ordinary flashlight and is in fact "Engineered for the extreme." The Energizer Nightstrike display was successful in demonstrating the product in 200 niche retail locations nationwide, making the program a success for Energizer. The display was created for Energizer by Trans World Marketing and Chase Design. (Web site) www.transworldmarketing.com

New Valvoline™ NextGen™ Motor Oil Features Breakthrough Formula Using 50 Percent Recycled Oil
Valvoline™ is introducing NextGen™ motor oil, a new formula made from 50 percent recycled oil that delivers 100 percent Valvoline engine protection. NextGen motor oil is great for engines and better for the environment, exceeding industry specifications with reduced environmental impact compared to non-recycled motor oil. NextGen motor oil is the culmination of years of continued research, technology and innovation from Valvoline scientists coupled with improvements in the oil re-refining process. NextGen conventional, high mileage and synthetic blend oil variants are available for sale at major automotive retailers. In support of the launch, Valvoline is also partnering with Rutledge Wood, co-host of "Top Gear U.S." on the History Channel and NASCAR analyst for the SPEED Channel, to help raise awareness about the importance of recycling motor oil. Wood will serve as NextGen brand ambassador, making retail appearances. (Web site) www.nextgen.valvoline.com

Mariah Carey's Lollipop Bling Counter Display Featured At Retail
This engaging counter display was created to generate awareness, merchandise and sample Mariah Carey's Lollipop Bling, three new scents based on candy flavors created by Elizabeth Arden in partnership with the Topps company, which makes Ring Pops. The display supported the mass launch in multiple shopping environments including both prestige department store and "masstige" retail locations such as drug chains. It was designed to immediately establish a connection between Mariah Carey, the fragrances, her fan base and Topp's Brands Ring Pops, fruit flavored lollipops in a ring shape. In order to create the design connection between candy and fragrance, the lines of the display are reminiscent of both an old-world bubble gum vending machine as well as a lollipop, with its curved header and positioning of three sample bottoms at the base of the unit which mimic the look of a Ring Pop. The program was engineered and manufactured using pink vacuum-formed styrene to create a dramatic vehicle with feminine and youth appeal while also being cost effective. A gravity feed feature for the actual fragrances is incorporated in the design for both inventory control as well as preventing the display from looking shopped over.
The Mariah Carey's Lollipop Bling Counter Display benefits retailers through its ability to both sample and stock in a limited footprint fully loaded with product that permits an open sell. Trial scents help consumers become engaged with the display, encourages new product trial and helps build category sales with a younger shopper/consumer. The Mariah Carey's Lollipop Bling Counter Display was designed and produced by Mechtronics, a P.O.P. firm. (Web site) www.mechtron.com

Wonka Featuring Rolling End Cap Display Wonka Featuring Rolling End Cap Display
Wonka wanted to feature its premium chocolate in a permanent outpost/merchandiser for the Amusement park environment where fun and imagination are part of the experience. This display was designed to merchandise the entire Wonka portfolio and it includes an updateable "marquee" area to spotlight new product offerings.
The unit captures the magic, whimsy and unpredictability of Wonka through the use of a variety of permanent materials. It offers colors and textures to create an eye-catching display that attracts shoppers. The Wonka Rolling End Cap was created by RockTenn of Winston-Salem, NC. (Web site) www.alliancerocktenn.com

Saladworks Debuts New 3G Design
Saladworks, the nation's first and largest fresh-tossed salad franchise concept, has been implementing a new "3G" store design in all franchise locations. The new model design hinges on increasing throughput to serve customers quickly and efficiently, while emphasizing Saladworks' "over the top freshness." By combining sleek architectural design with bright, crisp colors in all new locations, Saladworks has created an environment that is inviting and upscale.
The remodeled design updates the front of the store - offering a clean, fresh atmosphere and inviting feeling to existing fans, while attracting new fans to the store. The upgrade was not just cosmetic; Saladworks raised the bar on all levels, from the store design and photography to new, state-of-the-art proprietary equipment, uniforms and menus. A consistent look throughout the system is important for the brand recognition of Saladworks, to franchisees, and ultimately, the customers. Founder/CEO, John Scardapane, said, "We are excited about our 3G look, and look forward to bringing this design to all of our locations as we continue to expand." (Web site) www.saladworks.com

Tesla Reinvents Car Buying Experience With Opening Of Santana Row Store
Tesla Motors has opened a store in the popular Santana Row retail district of San Jose, CA. In preparation for the introduction of the Model S, the world's first premium electric sedan, Tesla has designed an interactive experience to inform potential customers; allowing them to explore Tesla’s technology, learn about owning an electric car, and configure their car in the Design Studio.
The new stores location ensures plenty of foot traffic while the layout engages the customer through a series of hands-on interactive touchscreen experiences. The Design Studio allows customers to configure their own Roadster and than seamlessly complete the purchase. “Purchasing a Tesla should be a delightful experience,” said Tesla CEO, Elon Musk. “ People will feel welcome to walk in and learn about the many advantages of our technology.”

Chipotle Unveils New Asian Restaurant Concept
Chipotle Mexican Grill has unveiled additional details for its new restaurant concept slated to open this summer in Washington D.C. The concept, ShopHouse Southeast Asian Kitchen, is inspired by the traditional shophouses found throughout Thailand, Malaysia, and Vietnam. Shophouses are classical two or three-story buildings where families live upstairs and run restaurants or fresh markets on the ground level.
The ShopHouse menu will pair the bold and complex flavors of southeast Asia with fresh, sustainably raised ingredients; grilled and braised meats, a variety of fresh vegetables, aromatic herbs, spicy sauces, and an array of garnishes. Customers will move along a service line and customize their meal according to flavor preference and diet, in a format similar to the one that has become the hallmark of Chipotle's success.
Steve Ells, founder, chairman and co-CEO of Chipotle, said, "Anyone who has traveled throughout Southeast Asia can tell you that food there is served very fast - it's also full of flavor, nutritious, and affordable. This cuisine gives us a great opportunity to prove the idea that the Chipotle model can work with other cuisines."

Jones Soda Co. Teams With K2 Sports For Integrated Branding And Marketing Promotions
Jones Soda Co. has teamed up with leading winter sports brand K2 Sports to pursue new snow-inspired branding and marketing initiatives. As part of the partnership, K2 will wholly integrate the Jones brand throughout its marketing initiatives as well as create some one-of-a-kind Jones Soda skis and snowboards.
"Our sodas have always been popular with the snow, surf and skate cultures," saidd Mike Spear, Director of Marketing for Jones. "The alignment with K2 is one of Jones' biggest cross-marketing initiatives to date, as both brands will mutually integrate one another through multiple avenues including digital, retail, and events."
"K2 and Jones have a history of connecting with consumers on a deeper level through groundbreaking marketing programs and products," said Jeff Mechura, Vice President of Marketing for K2 Sports. "We're made for each other. The partnership is an excellent opportunity for both companies to jointly reach our fans in new and unexpected ways."

Chrysler Brand Launches Test-Drive Opportunities At Local Shopping Malls
The Chrysler brand is bringing its vehicles directly to consumers in an effort to generate awareness about the brand's new 2011 vehicle lineup. The brand has launched a new test drive campaign at local malls across the country that will offer consumers an opportunity to get behind the wheel and experience the changes first-hand.
"The Chrysler team has re-engineered and re-designed each 2011 Chrysler brand vehicle. We want to ensure that current and potential consumers touch and feel the quality materials used on the interior of the vehicle and experience the performance improvements on the ride and handling. I am confident with these improvements in place, consideration for a Chrysler brand vehicle will increase from the moment they place their hands on the wheel and their foot on the accelerator ," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "With today's busy schedules, it is important that the Chrysler brand makes the vehicle decision and research process more convenient and hands-on to consumers." The test-drive program will be held at malls across the country and will feature product specialists to answer questions and provide information on Chrysler brand products without any sales pressure.

Brookstone Debuts QR Codes To Empower Informed Shopper
Specialty retailer Brookstone has introduced a new Quick-Response (QR) code program in 30 New York-area Brookstone stores to provide shoppers with reviews, videos and product information. At 30 New York City and New Jersey Brookstone locations, including Brookstone's Rockefeller Center, Seaport Marketplace and JFK airport locations, shoppers will see black-and-white QR codes located next to products. By snapping an image with their smartphone QR application, consumers can quickly access real-time customer reviews and product videos and even shop a greater selection of similar products at Brookstone.com.
"Brookstone customers seek information so they can make informed purchase decisions," said Brookstone CEO Ron Boire. "Using technology such as QR codes in-store complements our knowledgeable staff and creates an online information experience in-store."

'Denizen™ From Levi's®' Expands To U.S. Market; To Be Sold Exclusively At Target
Levi Strauss & Co. has expanded its global Denizen™ from Levi's® brand. Launched initially in Asia in 2010, Denizen™ brand jeanswear will be sold by retailers in the U.S. and Mexico starting this summer. In the U.S., Denizen™ will be offered exclusively at Target.
John Anderson, president and CEO of Levi Strauss & Co. said, "We started with a strong vision - a global jeans brand for a new generation - and we're finding that the modern, stylish products resonate with consumers around the world. Target has built a reputation with consumers who seek modern style at a great value. We believe the Denizen™ brand will resonate strongly with the Target shoppers."
The global Denizen™ product line offers jeanswear and other fashion essentials that are modern, stylish and well-made at an affordable price. Upbeat and future focused, the brand's primary goal is ato reach consumers with active lifestyles and deliver the best fits, fabrics and finishes availble in the mass channel.

National Geographic And Pottery Barn Kids To Launch Exclusive Kids Program
National Geographic and Pottery Barn Kids are teaming up to create a dynamic new program featuring educational content, activities and merchandise that will excite and engage kids and their parents. This new adventure launches April 21 at Pottery Barn Kids. - in-store, online and in the catalog. Pottery Barn Kids will offer a collection of National Geographic-inspired products, with National Geographic's net proceeds going to support vital ocean exploration, conservation, research and education programs.
"At National Geographic, our mission is to inspire people of all ages to care about the planet. Through our relationship with Pottery Barn Kids, we hope to encourage an enduring curiosity for knowledge and exploration," said Krista Newberry, vice president of National Geographic Licensing. "We're looking forward to working with Pottery Barn Kids to develop programs and products that will speak to their customers and help parents and families forge a deeper connection to the world around them."
Janet Hayes, president, Pottery Barn Kids, said, "This is the first time Pottery Barn Kids has partnered with an organization like National Geographic, and we are excited to utilize all of the wonderful resources and opportunities they have to educate kids and their parents about our planet."
The partnership will launch with a focus on the wonders of the ocean and marine life. In addition to seasonal features, the program will include a sweepstakes for a 10-day National Geographic Expeditions family trip for four to the Galápagos Islands aboard the National Geographic Endeavour.

L’Oreal's Garnier Provides Solution For Personal Care Packaging Waste
Garnier, the L’Oreal-owned brand, has formed an exclusive partnership with TerraCycle, which specializes in making consumer products from post-consumer materials. Through the sponsorship of a worldwide Personal Care and Beauty Brigade, packaging will be collected and shipped to a TerraCycle facility. In addition to diverting packaging from landfills, the Personal Care and Beauty Brigade will help to recruit new members and educate communities. For every unit of waste collected, Garnier will contribute two cents to the charity of the individual's choice. TerraCycle will repurpose all collected personal care packaging, reusing it to build eco-friendly playgrounds across the U.S.

Dallas Walgreens Drugstore Helps Launch Nation's First Privately Funded And Comprehensive Electric Vehicle Charging Station Network
Walgreens has helped launch the nation's first privately funded and comprehensive electric vehicle charging network with an initial station at the Walgreens drugstore at Belt Line Road and Montfort Drive in Dallas. The drugstore retailer is working with NRG Energy to install high-powered rapid charging eVgosm Freedom Stations at 18 locations across the Dallas/Fort Worth Metroplex. According to NRG, it plans to install at least 30 charging stations at public parking facilities, other retailers and workplaces throughout the area by Labor Day. The charging stations will be conveniently located along major freeways, near retail districts and in multi-family communities. Walgreens is the largest retailer participating in this program.
"Every day, we serve our customers' health and daily living needs and now, we are expanding those services to help customers who embrace environmental sustainability and electric vehicle use," said Walgreens director of energy and sustainability Menno Enters.

First Sambazon Acai Cafe Opens In CA
Sambazon, the pioneer of organic Amazon superfoods, has opened the Sambazon Acai Cafe in Cardiff-by-the-Sea, CA, which serves up a selection of authentic acai bowls and smoothies based on the company’s organic line of premium functional juices, smoothies, and sorbets. Ryan Black, co-founder and CEO of Sambazon, said, “The Sambazon Acai Cafe is a friendly, laid-back spot where people can meet to enjoy the tastiest and most nutritious breakfast, lunch, or afternoon snack in town.”

Sears Expands Beauty Offering To More Than 100 Stores Establishing Sears As A Total Fashion Destination
Sears has expanded its cosmetic departments to more than 100 Sears locations, which will include beauty products from well-known and trusted brands, including L'Oreal, Maybelline, Revlon and CoverGirl, in a range of hues for every woman. The departments will also feature nail care from Sally Hansen, Essie and Nicole by OPI, an extensive assortment of skin care, as well as fragrances for women and men. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look.
The retailer tested the beauty concept in 13 stores across the country in 2010 to drive both consideration and traffic among female shoppers, and the beauty departments were well received by customers. The departments will include new fixtures in a dedicated space and will give customers access to these popular cosmetics brands at the mall.
"We are pleased to offer our customers a comprehensive assortment of the cosmetics, skin-care and nail-care brands not typically found in department stores at the mall," said Gary Schettino, VP/GMM, Sears men's apparel and center core, Sears Holdings. "Our foray into beauty creates the perfect complement to our new approach to fashion at Sears. The introduction of affordable and well-known brands is another example of our continued commitment to offer our customers incredible value at a total style destination."
The newly established beauty departments are expected to increase cross-category shopping at Sears as more women take advantage of the convenience and affordability of the brands. Recently, Sears launched UK Style by French Connection, a line of contemporary, stylish clothing and accessories collections for men, women and children. In January, the retailer also announced a fall collaboration with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide.

Toyota And EA Form Green Partnership In MONOPOLY Millionaires Facebook Game
Electronic Arts has formed a 12-month partnership with Toyota Motor Sales, USA, that features the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within MONOPOLY Millionaires, which is the first free-to-play social gaming version of the family game brand from Hasbro. MONOPOLY Millionaires can be played on Facebook at www.facebook.com/monopolymillionaires. As players navigate their way around the MONOPOLY Millionaires game they can express their commitment to the environment by collecting and displaying the Toyota Prius mover and Toyota Prius Eco-Greenhouse.
"MONOPOLY and Toyota are two iconic brands and I'm delighted to help bring them together," said Joy Taylor, Global Director, Marketing Solutions at Electronic Arts. "Toyota, and Prius in particular, has a huge, devoted following that will get genuine value out of this partnership. We're connecting one of the world's most loved cars, with one of the world's most loved games, on the world's largest social media platform. It's very exciting."
"We're excited to continue our successful partnership with EA through the MONOPOLY Millionaires game platform," said Kim Kyaw, senior media strategist for Toyota. "The Toyota in-game experience allows us to tap into consumers' memories of Hasbro's iconic MONOPOLY game while broadening the reach and appeal of Prius to all ages and lifestyles. The social nature of MONOPOLY Millionaires on Facebook will help us achieve that."

Starwood Preferred Guest And Live Nation Entertainment Launch 'On Tour With SPG'
Starwood Hotels & Resorts Worldwide and Live Nation Entertainment are kicking off their recently renewed, strategic partnership, with the launch of "On Tour with SPG," an exciting array of extraordinary experiences with renown artists. SPG and Live Nation Entertainment have launched a new array of Moments experiences that give members once-in-a-lifetime access to headlining artists. Moments experiences already confirmed include: a sound check and meet-and-greet with Latin superstar Ricky Martin; a chance to meet pop sensation Katy Perry backstage before her show at Nassau Coliseum in New York; and the opportunity to participate in a pre-show sing-along with Pat Monahan of Train. Other experiences will feature a variety of opportunities not available to the general public such as pre-concert receptions, backstage tours, and VIP seating to upcoming concerts at Live Nation venues.
To celebrate the global partnership with Live Nation Entertainment and leverage the extensive roster of live entertainment events, SPG is launching a three-month long sweepstakes. Grand prizes include six all-expenses paid tickets to London's Hyde Park Hard Rock Calling Music Festival for one lucky winner and five friends, as well as multiple pairs of concert tickets complete with airfare and accommodations to any Live Nation Entertainment concert of the winner's choice around the globe.
"We are very proud of our ongoing strategic sponsorship relationship with Starwood and the many once-in-a-lifetime experiences we've been able to facilitate for SPG members," said Russell Wallach, President of Live Nation Network. "As we gear up for the summer concert season, we are confident that the exclusive access and premium music experiences Live Nation Entertainment provides will help SPG continue to grow its loyalty base."

Pasta Prima Powers Operations With 100 Percent Wind, Solar
Pasta Prima, America's fastest-growing refrigerated pasta company, reported that its products are not only 100 percent natural, they're now made using 100 percent renewable energy. The company's popular lines of frozen and refrigerated natural ravioli and tortellini are the first of their kind to feature the Green-e certification seal. Green-e, a third-party eco-label organization, certifies businesses' commitment to renewable energy and greenhouse gas mitigation.
"Investing in renewable energy is part of our commitment to sustainable manufacturing," said Pasta Prima President Ryan Tu. "Just as consumers trust us for great flavor and 100 percent natural ingredients, we want them to have confidence in our green energy commitment as the first and only pasta company to produce all of its products from 100 percent renewable energy."
Last year, the company invested more than $2 million in a rooftop solar array on its Benicia manufacturing plant that is expected to produce 70 percent of the facility's power, equivalent to 682,000 kilowatts of electricity per year. The remainder of the company's power is now offset with Green-e certified wind power renewable energy credits.

Chopin Vodka Introduces Chopin Rye Vodka In U.S.
Chopin Vodka, a family-owned brand crafted at a Polish distillery dating to 1896, has expanded its strategy of focusing on "single-ingredient" vodka with the introduction of Chopin Rye Vodka to the U.S. market. In a spirits industry dominated by corporate-owned vodkas, Chopin has built a small but loyal following by distilling its own vodka in small batches with no additives. The introduction of Chopin Rye Vodka is part of an aggressive strategy by the family-owned brand to build on the popularity of its "single ingredient" vodkas, as it takes on larger corporate players. Plans for a third variety of Chopin Vodka are already in the works for a U.S. debut in late 2011.

Lance® Unveils New All-Natural Sandwich Cracker
Lance has launched Cracker Creations,™ a premium seasoned sandwich cracker with vegetables, cheese or herbs baked right into the cracker, with five grams of whole grain per serving. Cracker Creations™ will be available in two varieties: Garden Vegetable and Parmesan Herb. The crispy and flavorful crackers are perfectly balanced with a real cream cheese filling.
"Our research revealed that consumers are looking for a premium snacking option that will excite their taste buds while keeping them full between meals," said Alvaro Trinidad, Senior Brand Manager. "By baking the vegetables, cheese and herb flavors right into the cracker, Cracker Creations fills the gap for adults who want a sensible, fresh and all-natural snack."

Purina ONE® Introduces beyOnd™ Brand Dog And Cat Food
Purina ONE® beyOnd™, Nestle Purina's newest groundbreaking innovation, is now on store shelves in grocery, mass and pet specialty retailers with a new approach that raises the bar on what consumers expect from a pet food. Purina ONE® beyOnd™ features real meat as the No. 1 ingredient. It also includes natural ingredients plus vitamins and minerals, whole grains accented with fruits and vegetables, and is crafted without wheat or corn, added fillers or artificial preservatives. This natural pet food is unique in the pet category in the way it promotes and drives awareness of the importance of sustainability. Purina ONE® beyOnd™ is making small steps in all areas of the packaging and manufacturing processes to make a positive difference, which is clearly labeled on the back panel of the packaging.
"Going beyond means more than just using naturally delicious ingredients. It means celebrating nature wherever and whenever we can to create a pet food that is positively good for your pet and the world you share," said Heather Scott, senior brand manager, Purina ONE® brand pet food.

New Waterpik® Water Flosser For Kids Introduced
Water Pik, Inc., a leading developer and manufacturer of innovative personal healthcare products, has launched the new Waterpik® Water Flosser For Kids. The Water Flosser For Kids is uniquely designed to accommodate smaller hands - ideal for ages six to twelve. It includes two tips - one Classic Jet Tip and one Orthodontic Tip - as well as an extra safe, kid-proof electrical design, three pressure settings, and compact size for easy storage. The unit also comes with 20 removable cling decals in colorful designs that kids can use to customize their unit. Jay McCulloch, Vice President of Marketing for Oral Care Products, at Water Pik, said, "Our new Kids model provides a more effective alternative to traditional floss, and because it's fun and easy, kids will actually use it."

Steuben Introduces Cyrstal In Color
Steuben, America's preeminent glass company is introducing crystal in color, a first in nearly 80 years. Steuben is adding color to some of its timeless, modern classics. The Luminescence collection is mid-century modern inspired, making it perfect decor for the traditional or contemporary home. Each piece is proudly made by hand in the factory in Corning, NY, with Steuben's exceptional proprietary crystal. The collection consists of five soft, subdued colors including indigo, smoke and sunset, available for Spring 2011, and bronze and amber to debut for Fall 2011 sold at select Steuben retailers.

SportsGuard Launches Innovative HeadGuard This Spring For Youth Baseball Players
SPORTSGUARD, LLC, a leading manufacturer of youth sports protection products, has debuted HeadGuard™, the most practical head protection product created for baseball pitchers and fielders. Designed to discretely fit inside a baseball cap, the HeadGuard™ protects the player when fielding as well as with collisions. The HeadGuard is the only safety product of its kind currently available nationwide, created specifically for youth baseball players. The HeadGuard is the product of over four years of research and development.
HeadGuard's patented design and unique shock-absorbing material reduces the force of impact of a baseball striking a player's head. It is easily inserted into the interior sweatband of a baseball cap, which holds it in place, while also taking advantage of the cap's existing holes for ventilation. Weighing less than two ounces, it is extremely lightweight, breathable, moisture resistant, latex-free, soft, and comfortable for players of all ages.

New SANYO Portable Power Supply 'Eneloop Mobile Booster' Charges on the Go
SANYO North America Corporation has introduced the KBC-L2 rechargeable battery pack "eneloop mobile booster," which provides instant back-up power for mobile phones, smart phones, portable music devices and other USB powered devices. The KBC-L2 joins the 'eneloop universe', a group of products based on recycling or 'looping' energy.
"We've all become accustomed to carrying some sort of mobile device with us whether it's a tablet, smart phone, or a music device. Now we can use them more confidently knowing we have portable, convenient power for those devices," said Tom Van Voy, General Manager of the Digital Solutions Division for SANYO North America. "The SANYO mobile booster is easy to use and it's portable enough to take with you anywhere." With two USB outputs, the KBC-L2 allows two USB devices to be powered at the same time. The SANYO mobile booster not only charges USB devices, it acts as auxiliary power if the battery in the device has completely drained.

Pulse Beverage Launches PULSE® NutriPurposeTM Beverage Brand
Pulse Beverage plans to launch its PULSE® brand, water-based, NutriPurpose™ beverages that are refreshing, great tasting and "healthy-for-you." PULSE® NutriPurpose™ beverages are unique in that they were developed by Baxter Healthcare Corporation to be scientifically effective containing ingredients that are widely considered to be critical to adult health. PULSE® is the only NutriPurposed™ beverage that has been originally developed by a major healthcare company.

Panini Introduces HRX Industry's First Video Trading Card
Panini America, the world's largest sports and entertainment collectables company, revealed that the California-based, Recom Group, a leading innovator in media technology, is the exclusive technology partner for the company's soon-to-be-released Panini HRX (Highlight Reel Xperience), the industry's first video trading card. Panini HRX will launch as a limited insert in the company's NBA Totally Certified product in June. Panini HRX, each autographed and incorporating HD-quality video specific to each player, will be released featuring four NBA Superstars: Kobe Bryant of the Los Angeles Lakers, Los Angeles Clipper Blake Griffin, Kevin Durant of the Oklahoma City Thunder, and John Wall, of the Washington Wizards.

Caribou Coffee Introduces Northern Lite Beverages With 40% Fewer Calories
Caribou Coffee, the nation's second largest coffeehouse chain, is offering guests a newly expanded line of beverages with 40% fewer calories. Caribou’s new Northern Lite beverages include mochas, lattes, tea lattes and blended drinks. Alfredo Martel, Sr. V.P., Marketing for Caribou Coffee, said, “The new Northern Lite mocha is a chocolate lover’s dream come true. With 40% fewer calories-but still made with real chocolate-it’s hard to even taste the difference.”

David Pryor Appointed Brand Vice President, Jaguar North America
David Pryor has been appointed to the position of Brand Vice President, Jaguar North America. Pryor will be responsible for marketing communications and product planning for Jaguar in the United States. He has a rich background in the automotive industry serving most recently as Vice President and CMO for Porsche Cars North America.

Captain D's Appoints Monte Jump As EVP Marketing
Captain D's, a seafood quick service restaurant, has named Monte Jump, as its Executive Vice President of Marketing. Jump most recently served as Executive Vice President of Marketing for Buffet's, Inc. In his new position, Jump will be responsible for all of Captain D's marketing activities. Prior to Buffets, Jump served as the Vice President of Marketing for Carrabba's Italian Grill, and held the same position at Golden Corral.

3M Appoints Ian Hardgrove SVP, Marketing And Sales
3M has appointed Ian Hardgrove as Senior Vice President, Marketing and Sales. A 30-year 3M employee, Hardgrove was most recently vice president and general manager of 3M's Automotive Aftermarket Division. (Web site) www.3M.com

DCI Marketing Appoints New Executives Doody And Russo
DCI Marketing, and industry leader in point-of-purchase, merchandising systems and digital merchandising solutions, has named Michael Doody President and Chuck Russo Executive Vice President of Marketing and Digital Merchandising. Doody, who has been with DCI since October 2000, most recently held the position of Senior Vice President of Sales. He also led development of the DCI digital marketing initiatives to provide digital merchandising solutions to consumer electronic brands and retailers looking for digital solutions in their stores. Chuck Russo brings considerable experience in digital technology applications and traditional marketing to DCI and will oversee IT, marketing services and strategic Retail Science customer insights. He most recently was Executive Vice President, Chief Innovation and Experience Officer at Corbett Accel Healthcare Group. (Web site) www.dcimarketing.com

U.S. Cellular Names TRIS3CT Retail Agency Of Record
U.S. Cellular, a leading national wireless carrier, has named TRIS3CT as its agency of record for retail marketing. TRIS3CT will be responsible for U.S. Cellular's retail experience including merchandising, shopper research, communications strategy, digital signage and retail brand identity. The agency will develop the carrier's national merchandising programs including Spanish language retail elements. "We are excited about partnering with TRIS3CT to develop marketing strategies that delight our customers and elevate their in-store experience," said Carrie Blumenfeld, senior manager of retail communications for U.S.Cellular. (Web site) www.tris3ct.com

InvisiSign™ Offers LED illuminated Signs
The InvisiSign™ is the first LED illuminated sign that looks like a neon sign yet is digitally customizable to fit a logo, promotional text, or image. FLEx Lighting’s proprietary software and LED lighting method can take digital art and transform it to an invisible print on a clear film. Although see-through when off, this image becomes a glowing bright sign when turned on. This allows marketers to grab their customers’ attention without hindering their view to the product. For more information, contact FLEx Lighting, LLC, 208 South Jefferson St, Chicago, IL 60661; (Tel) 312- 929-3488, (Web site) www.flexlighting.com

ideaLAB Offers SlimLine digital merchandising displays
ideaLAB has developed SlimLine digital merchandising displays that bring motion media and interactive touch to display fixtures. The fixtures are networked, run simple software, and have the flexibility to accept shelves and brochure holders. A Battery-Powered version enables retailers to bypass extension cords and run promotions for 14 hours before a recharge is required. For more information, visit (Web site) www.idealabinnovationcorp.com

Masonways Offers Plastic Display Bases
MasonWays Indestructible Plastics offers its plastic display bases which are designed to keep merchandise “Off of the Floor.” The units can be used indoors and outdoors and are imperious to rain, dirt and chemicals. The units are sanitary and easy to clean. Factories are located throughout the US and Canada for quick turnaround and low cost freight transfers. For more information contact Masonways Industrial Plastics, (Tel) 800-837-288; (Web site) www.masonways.com

Outwater Offers LED Ribbon Flex Ligh
Outwater now offers its LED Ribbon Flex Light in two new versions, including its improved, lower priced 2nd generation Ultra Bright LED Ribbon FlexLight, which, by means of innovative, fully integrated LED DiamondLight Technology, is the brightest, whitest LED Ribbon Light available. In response to recent demand for an alternative LED Ribbon Light at a more moderate price point, Outwater introduces its EconomyLED Ribbon Flex Light, which offers many of Ultra Bright LED Ribbon Flex Light’s desirable features at a nearly 40% savings. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Midway Displays Offers Clipper Display
Midway Displays has developed a patented and environmentally friendly “Clipper” Display. Clipper Displays feature a fold flat design that snaps open for easy in-store set-up. Clipper Displays are available in a variety of different sizes, including floor and counter models. For more information, contact Midway Displays, 6554 S Austin Ave., Bedford Park, IL. 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com

LTU Technologies Offers PixlinQ Mobile
www.ltutech.com has made available pixlinQ mobile visual search, which enables advertisers to easily link printed ad material to digital content using a mobile device without having to add QR or 2D codes. Mobile visual search has proven an excellent alternative to codes, e.g. for brands that do not wish to dilute the aesthetics of their visual brand message or outdoor advertising where it may be challenging to get close enough to the ad to scan a code. From a simple snapshot of an ad, catalog, poster, in-store display, or product packaging, brands can automatically deliver targeted content such as product information, mCommerce options, coupons, videos and more to users on their mobile devices. pixlinQ allows marketers to activate printed materials in seconds and track the ROI and effectiveness of campaigns with detailed analytics of usage and location. For more information, visit (Web site) www.pixlinQ.com

Hill & Partners Creates SIGG booth for Natural Products Expo West 2011
Hill & Partners, a full service exhibit design company, recently partnered with SIGG, the manufacturer of reusable aluminum water bottles, to create a custom rental exhibit for Natural Products Expo West 2011, at the Anaheim Convention Center in Anaheim, CA. The exhibit created was a 20x20 custom turnkey rental featuring two reception areas and an integrated virtual mini showroom to display the SIGG product line. Attendees were welcomed to the striking booth by a large SIGG logo floating against a vivid 16 foot curved white fabric configuration, a pairing that brought attention to the "showroom" portion of the booth. Internally lit floating shelves located on both the back portion of the display wall and on the inside of the two-panel storage tower displayed SIGG's environmentally-conscious bottles, providing additional dimension to the clean lines and polished look of the popular booth. A semi-circle carpet of red and silver denoted the company's signature colors and further enhanced the booth's appeal. A bubble textured uplit back wall featured the company's dimensional logo, while two monitors located on the outside of the tower and one within the fabric wall added to the understated sophistication of the reception area to create a streamlined modern look. (Web site) www.hillpartners.com

Smart City And Monster Media Develop Interactive Solutions For Trade Show Industry
Smart City, the nation's largest provider of event technology, and Monster Media, the global leader in out-of-home digital advertising, have partnered to develop interactive media solutions for the meeting and convention industry. Smart City Networks' high-speed wired and wireless networks, as well as a custom engineered Wi-Fi network, enable Monster Media's advanced media solutions to provide attendees new and innovative ways to stay "connected" at conventions. (Web site) www.monstermedia.net

2heads Appoints LA Studio President
2heads design, an internationally recognized producer of events, exhibits and live communications, has added Martin Knott as President of the USA Division. Knott's primary responsibilities include sales and business development for 2heads' Los Angeles office. Through his career, Knott has effectively led marketing strategy and sales campaign development for both Czarnowski and MC². Located in the Los Angeles office, Knott will work with the agency's worldwide creative team to build new business relationships and deliver unmatched service level offerings.

Chillingo Partners With Monster Media To Showcase Its Games
Chillingo, a subsidiary of EA, has launched street-level game-play systems, showcasing the just-released update of its “Cut the Rope” game. This is the first time multi-touch technology has been utilized for gaming in such a display developed by Monster Media, Orlando, FL,
Reaching millions of new players across the country, each interactive board has been placed in a landmark location: one at Los Angeles’ renowned Hollywood & Highland Center, and the other at the Atlanta International Airport, a major hub for both world and domestic travelers. There are also brand ambassadors dressed up as Marilyn Monroe, Darth Vader, Superman, etc. to enhance the energy around the display and encourage pedestrians to engage in the game system. (Web site) www.monstermedia.net

Mark Wahlberg & Taco Bell Foundation for Teens Team Up To Fight High School Dropout Crisis
The Taco Bell Foundation for Teens is conductin its Graduate To Go fundraiser at participating Taco Bell® restaurants nationwide. During this time, customers can donate to the graduation cause and Taco Bell restaurants have committed to match customer contributions up to $1 million, nationwide.
"We are thrilled to announce our annual Graduate To Go™ Fundraiser and the continued support of Mark Wahlberg as our Graduate To Go Ambassador," said Bob Fulmer, executive director of the Taco Bell Foundation for Teens. "These funds will play an integral role in supporting a number of experiential teen programs proven to help teens stay in school."
Actor/Producer Mark Wahlberg serves as the Graduate To Go ambassador for the second consecutive year, joining the Taco Bell Foundation for Teens to promote the importance of staying in school and securing a diploma. Wahlberg will appear in an April national campaign to raise awareness and encourage support of the fundraiser. He also supports teen programs through his Mark Wahlberg Youth Foundation. Throughout the fundraiser, customers are encouraged to donate $1 to help teens graduate. As thanks for their support, participating restaurants will give contributors a taco coupon.

New Relationship With Cardinal Health Grows Reach Media Group's Footprint In Pharmacies
Reach Media Group (RMG), a leading, digital, place-based media and entertainment company, is extending the scale of its recently acquired Pharmacy TV Network through a national advertising sales agreement with Pharmacy Health Network, owned by Cardinal Health. With Pharmacy Health Network on board, RMG's newly re-branded Point-of-Care Network's media footprint expands by 650 screens and 4.5 million monthly viewers in pharmacy locations nationwide. Through this agreement, RMG will lead national advertising sales for Pharmacy Health Network. Pharmacy Health Network will continue to present the same premium branded health and wellness content.
"RMG's deep relationships with advertisers across a variety of industries make it a great resource to help Pharmacy Health Network expand its current advertising partnerships," said Jeff Foreman, vice president of strategic and branding purchasing for Cardinal Health. "The Pharmacy Health Network provides advertisers with a compelling way to engage consumers with multi-media content while they wait for prescriptions to be filled at the pharmacy, and we look forward to the role RMG will play in working with our team to deliver those consumers the special promotions and coupons that will keep them engaged and help influence buying behaviors." The Pharmacy Health Network is already installed in more than 650 retail pharmacies across the nation. Respario Digital Advertising Group of Dallas, Texas, continues to manage the operational aspects of Pharmacy Health Network including rollout, network operations and support. (Web site) www.RMGnetworks.com

Green Mountain Energy Unveils Renewable Energy Display At Empire State Building
Green Mountain Energy Company recently unveiled a four-window renewable energy display in the Fifth Avenue lobby of the Empire State Building. The four window display highlights the benefits of pollution-free renewable energy versus fossil fuels and also educates people about the economic and environmental attributes of renewable energy.
“It is great that the Empire State Building has offered us the chance to educate the visitors to its world famous Observatories about the benefits of choosing renewable energy,” said Paul Thomas, CEO, Green Mountain Energy Co.
The Empire State Building recently became New York City's largest commercial user of 100% renewable energy through its two- year commitment to purchase nearly 55 million kilowatt hours (kWh) per year of wind power from Green Mountain.

Frito-Lay Unveils Flavor Kitchen On Times Square Billboard
To share the real foods and flavorful recipes that have inspired many of its latest snack flavors made with all natural ingredients, Frito-Lay created the Frito-Lay Flavor Kitchen billboard experience, which was live-streamed the entire week of the promotion from gigantic screens that reach 22 stories high above NYC's Times Square and to the Frito-Lay Facebook page (www.facebook.com/fritolay), so consumers across the country could join the event virtually.
Kicking off the week-long flavor celebration was Padma Lakshmi, award-winning cookbook author and Emmy-nominated host of the top-rated TV series "Top Chef," who joined Frito-Lay executive chef Stephen Kalil to lead consumers through this first-of-its-kind, behind-the-scenes culinary demonstration. Additional guest chefs, including Michael Psilakis (premiere Greek chef; judge, Food Network's "Ultimate Recipe Showdown"), Jet Tila (celebrated Asian Fusion chef) and Colombe Jacobsen (popular natural-foods chef; former contestant, "The Next Food Network Star"), also made special appearances on the billboard during the week to share their own flavor inspirations and recipes.
Ann Mukherjee, senior vice president and chief marketing officer, Frito-Lay, said, "What better way to share the story behind Frito-Lay snacks than by giving consumers a look inside our Flavor Kitchen to see first-hand the all natural ingredients and real foods that inspire the products we make." Quick-Response (QR) codes in print advertisements and on specially marked in-store promotional displays unlock Flavor Kitchen recipes, webisodes and links to other content via smartphones.

7-Eleven Provides Stage For Hire Heroes USA Fundraising Campaign To Help Vets Return to Workforce
7-Eleven and a coalition of its franchise owners have partnered with some of their top suppliers, all leading U.S. brands, to raise money for Hire Heroes USA (HHUSA). This nonprofit organization offers transition, job search and job placement assistance and services for returning veterans of Operations Iraqi Freedom and Enduring Freedom, particularly those who have been wounded or disabled during their military service.
Customers can support the effort by purchasing specially marked products, participating 7-Eleven® stores. A portion from the sale of each item will be donated to HHUSA. Tags designating the donation amounts will be featured prominently throughout the store along with a special display of participating products.
Among companies joining in the effort are Nestle USA, Dr Pepper-Snapple Group, Tropicana Products, Mars, MillerCoors, Kellogg's and Kraft Foods. To encourage participation, many of the products are being offered at special prices during the two-month campaign.

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