Coca-Cola Introduces 'Treat Yourself Light' Merchandising Program
Coca-Cola North America has introduced the "Treat Yourself Light" merchandising program, which creates a convenient diet beverage center in supermarkets, mass merchandising outlets and drug stores.
Anchored by Diet Coke, the display contains multiple sizes of the Company's entire diet carbonated soft drink portfolio including Caffeine Free Diet Coke, Diet Vanilla Coke, Diet Cherry Coke, New Diet Coke with Lime, Diet Coke with Lemon, Diet Sprite, Fresca, Minute Maid Light Lemonade, Diet Barq's and Tab.
The Treat Yourself Light is a permanent merchandising installation that makes it easier for shoppers to find and purchase trusted diet brands that offer variety, taste and fun. The initiative enhances shopper convenience and positions retailers to benefit from consumer trends that indicate more and more shoppers desire low calorie solutions without sacrificing taste. Three display sizes are available, all featuring adjustable shelves to accommodate a variety of package types, as well as easily changeable, light and airy fabric panels. Each unit offers retailers the opportunity to customize displays. The Treat Yourself Light merchandising program is also an innovative solution offering convenience through incremental placement in relevant areas outside of the beverage aisle such as the produce section, lobby/front of store or the "better for you" food section.
Dr Pepper Spider-Man 2 Promotion Graphic Features Instant Win Prize
Building on the success of its Spider-Man marketing partnership in 2002, Dr Pepper has signed on as the exclusive soft drink partner of Spider-Man 2, offering its customers the opportunity to instantly win Dodge Vipers, Segway Human Transporters and Vespa Motor Scooters by looking in 20-ounce and 2-liter bottles, and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper.
Two unique packaging innovations for bottles and cans will fuel excitement. Upon popping the top of a special talking can, the consumer will hear a recorded message that says, "You have won a Dodge Viper!" In another packaging innovation, 20-ounce and 2-liter bottle purchasers will look through the empty bottle using special "Spidey Eyes" on the back of the bottle to see if they've won.
Chris Creedon, Director-Promotions for Dr Pepper, believes teaming with Sony on the Spider-Man 2 theatrical release is a high reward investment in reaching demographics that are important to the Dr Pepper brand. "The excitement surrounding the movie, the cool, interactive packaging we're using, and the lucrative prizes at stake could result in a really explosive summer for Dr Pepper and over 3,000 prize winners," Creedon said.
Extensive retailer programs are being conducted with Kroger, Safeway, Albertsons, H-E-B, Kmart, Rite Aid, Eckerd, Exxon Mobil, Target, Speedway SuperAmerica and Super K.
Illuminated Mountain Dew Bottle Catches Consumers' Attentio
This display was produced for the Pepsi Cola Company to attract consumers' attention before the point-of-sale.
Two bright LED's illuminate the Mountain Dew Bottle catching the consumers' attention as they approach the cold vault door. The unit is made of an injection molded body, 4-color process printed label, motion sensor, 2-LED's and 3 AAA batteries.
The illuminated Mountain Dew Bottle display was produced for the Pepsi Cola Company by Crew Design, a p.o.p. display company located in
Burger King Shrek2 Promotion Features Giant Rooftop Inflatable
Burger King is marking the return of Shrek in a really big way, with a 12 foot tall inflatable Shrek standing on the roofs of selected Burger King restaurants and the limited time availability of a new series of Shrek-themed toys in Kids Meals.
"The original Shrek motion picture was a hit with our Guests, so we're thrilled to be a promotional partner with DreamWorks on Shrek2," said Russ Klein, Chief Marketing Officer for Burger King Corporation. "Our inclusion of a larger-than-life Shrek on top of more than 2,000 of our restaurants across the country provides powerful 'air support' for the film, and adds an extra dimension of fun for Guests when they visit their neighborhood Burger King."
The Burger King Shrek2 promotion is being supported with in-restaurant merchandising, web-based marketing and national kid-directed television advertising.
TouchStand Media Kiosk Debuts In Retail Stores Across The U.S.
Synergy Media Group has introduced TouchStand, the only web-enabled, in-store media kiosk available that offers retailers and their customers digital audio clips from more than 3.2 million songs, retailer-defined top seller lists, in-depth content searches, consumer data mining and other features in one integrated package that is branded with the retailer's marketing.
The sleek, sophisticated TouchStand Media Kiosk integrates a variety of proven and valuable features that had previously only been available as standalone offerings. TouchStand's digital audio content is powered by Loudeye Corp. and its comprehensive music database comes from Muze, Inc. The TouchStand Media Kiosk runs on Apple's reliable OSX operating system and stylish eMac computer with a full color 17" touch screen. TouchStand's wireless network connection to the Internet is secured by SonicWALL's proven encryption technology.
"Today's entertainment media retailers are feeling the pressure from fierce competition in the marketplace, the need to diversify and expand their revenue streams, as well as the uncertainties of the still-evolving field of digital downloading," said Michael Fitts, CEO of Synergy Media Group and co-creator of TouchStand. "TouchStand gives retailers a unique and invaluable tool that provides an immediate return on investment with increased sales and the ability to offer consumers a virtually limitless warehouse of entertainment products."
Dunkin' Donuts To Establish Retail Presence In Select Wal-Mart Stores
Dunkin' Donuts has announced plans to establish a retail presence in select Wal-Mart locations in Connecticut, Massachusetts, New York, Ohio, Pennsylvania and Vermont. The first store-within-a-Wal-Mart concept recently opened in North Wyndham, Connecticut.
"Wal-Mart and Dunkin' Donuts share the same mainstream American Customer base," said Jon Luther, CEO, Allied Domecq Quick Service Restaurants. "We understand the needs of our customers for speed, convenience, and quality whether they are stopping for a coffee or shopping for retail items."
Prominently positioned in the front of each Wal-Mart, the in-store Dunkin' Donuts shops will look and feel just like a neighborhood Dunkin' Donuts store. Some of the Dunkin' Donuts stores will also feature ice cream from Baskin-Robbins, a sister ADQSR brand.
Anheuser-Busch Appoints M. Owens V.P. Sales And Marketing
Anheuser-Busch has appointed Michael Owens to the newly created position of V.P. of Sales and Marketing, according to an announcement made by August A. Busch IV, President, to whom he will report. Owens will be responsible for all marketing divisions while retaining his current broad U.S. sales responsibilities.
"For the past three years, Mike has successfully led the Anheuser-Busch selling effort with innovative strategies that have helped achieve the company's continued sales growth," said Busch. "Mike's appointment is an important strategic and operational change that will allow the company to benefit from this strong leadership and broad experience."
Owens has held a variety of management positions since he joined Anheuser-Busch in 1981, including brand marketing where he led the Budweiser brand business, geographic and entertainment marketing and sports marketing, among other key sales positions.
Universal Studios Promotes S. Sperber To Exec. V.P., USP
Universal Studios has created Universal Studios Partnerships (USP), an agency-inspired entity designed to oversee multi-divisional corporate alliances as well as theatrical and home entertainment promotions. Stephanie Sperber, Sr. V.P., Universal Partnership Development, has been promoted to Exec. V.P., USP, reporting to Marc Shmuger, Universal Pictures Vice Chairman. While serving as Sr. V.P., Sperber built revenue-generating strategic alliances with major global brands and studio divisions, including theme parks, pictures, television, music and games.
Blockbuster Appoints E. Terry To Exec.V.P. Franchising & Emerging Brands
Blockbuster Inc. has appointed Eileen Terry to Executive V.P., Franchising and Emerging Brands. Terry previously served as Blockbuster's Sr. V.P. Franchising and has been with the Company since 1999. In her new position, Terry will maintain responsibility for domestic franchising as well as overseeing all of the Company's non-Blockbuster branded domestic retail concepts, including Movie Trading Company, a 17-store chain it acquired in 2002. Terry has had a lengthy career in marketing, merchandising and operations management through her previous positions at Procter & Gamble, Pillsbury, 7-Eleven, Inc., and Chevron.
Hill & Partners, an award-winning tradeshow design and event management company, created a new two-tiered exhibit for Mountain Hardwear. The unique double-deck structure showcases a wide range of Mountain Hardwear products including outerwear, mountain wear, tents, sleeping systems and accessories for extreme weather. The 40' x 60' exhibit includes six selling stations, four on the lower level and two on the upper. Slat wall is built into the wall panels on both levels to accommodate clothing hangers for apparel. Six 12" towers outline the perimeter and three 14' towers are located within the exhibit. To build awareness of Mountain Hardwear across the tradeshow floor, Hill & Partners developed three 12' x 4' signs to hang above the space. For more information, contact Hill & Partners, Inc., 124 Old Colony Avenue, Quincy, MA 02170; (Tel) 617-471-7990, (Web site) www.hillpartners.com.
Texas Digital Systems, has introduced a rugged outdoor kiosk utilizing an easy-to-navigate, interactive, touch-screen LCD display. The weatherproof kiosk has wireless capabilities that enable outdoor access from virtually anywhere, and the kiosk can be integrated with a central database or with any software application. Additional capabilities include: outdoor ticketing; printable coupons, discounts and promotions; capture valuable user information and track statistics on user searches. For more information, contact Texas Digital Systems, (Tel) 979-693-9378, (Web site) www.txdigital.com.
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