Creative Online Weekly <br> July 12, 2010

Week of July 12, 2010

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KRAFT & Minor League Baseball Team For Promotion
KRAFT Singles brand American cheese has partnered with Minor League Baseball to take families out to the ballgame. Every Tuesday night from April through September, families can enjoy the “Tuesday Night Tickets” deal at most Minor League Baseball parks. Fans simply bring a KRAFT Singles package wrapper to the ballpark box office, buy one ticket and get one free from KRAFT Singles.
“We are excited to team up with Minor League Baseball for a season of family fun at the ballpark,” said Clayton Wai-Poi, Senior Brand Manager for KRAFT Singles.
“With the ‘Tuesday Night Tickets’ deal, families can celebrate some of the season’s best traditions, whether it’s an outing to a baseball game or hot-off-the-grill cheeseburgers." The KRAFT Singles partnership with Minor League Baseball is being supported with in-store materials, as well as in-stadium incentives for fans.

High Impact Displays Promote Visiglo Illuminated Safety Leashes And Collars
Visiglo has introduced a line of illuminated safety leashes and collars to keep dogs safe at night. For night time safety, the Visiglo's L.E.D. leashes and collars feature cascading light emitting diodes; for sport, it features pulsating electro-luminescence; and for fashion, it features electro-luminescent animation.
The Visiglo packaging uses a mix of colors and images that catch the eye and encourage item pick up. The exposed nylon and "try me" function allow the consumer to judge quality and make a buy decision with confidence.
The Visiglo Illuminated Header card is an effective method for increasing awareness of and bringing attention to the Visiglo products. Powered by replaceable AA batteries, the super bright 6" X 14" display helps sell the line to potential A modular rack point of sale system and display insert was also developed that works with either gridwall or peg board and fits into existing store display spaces.

Build-A-Bear Workshop Transforms Stores Into Enchanted Palaces Where Fairytales Come To Life
Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, will transform stores into enchanted palaces where Guests can experience fairytale-themed furry fun. Every Guest who visits a store will be treated like royalty and will receive a free crown. After reciting the royal promise, Guests will be ready to start a friendship adventure with new limited edition stuffed animals and dress them in high style. The enchanted fun continues at home for free when Guests bring new friends to life online at buildabearville.com®, the company's virtual world.
"Build-A-Bear Workshop has always been a magical place for families where imagination and adventure come to life," said Maxine Clark, Build-A-Bear Workshop founder and chief executive. "Our whimsical furry friends, enchanted store experience, and online fun fairytale-themed adventure provide our Guests with endless ways to play happily ever after."

Jack Daniel's Country Cocktails Introduces Ginger Splash Ready-To-Drink Malt Beverage Line
Just in time for spring and summer, Jack Daniel's Country Cocktails introduces its newest read-to-drink malt beverage flavor, Ginger Splash. JDCC Ginger Splash will be sold in retail and convenience stores nationwide as a six-pack of 10 oz. glass bottles. In addition to Ginger Splash, JDCC also offers the popular flavors Downhome Punch, Lynchburg Lemonade, Black Jack Cola and Jack's Sweet Tea. "This prepared beverage brings together two long-time favorites - the taste of Jack Daniel's and the refreshing twist of ginger," said Mark Grindstaff, U.S. Marketing Director for the Jack Daniel's Family of Brands. "The light, refreshing taste of Ginger Splash is an excellent choice for easy entertaining at home or enjoying during your favorite warm-weather activities."

Hyde Merchandiser Showcases New Paint And Pressure Washer Products
Hyde Tools has introduced two patented new technologies for pressure washing and airless spray painting that it is featuring on display in an attractive new merchandiser that brings both technologies together for excellent retail presentation and efficiency.
The new merchandiser is a walk-around unit that showcases 12 individual products plus display materials. The unit measures just 23 x 27 and provides space for these patented new technologies developed by Hyde. The HYDE® Rapid Valve Transfer® (RVT®) Airless Spray System shortcuts many of the time-consuming aspects of professional spray painting. The HYDE® Pivot Nozzle Wand, offers a breakthrough in pressure washer comfort and efficiency by incorporating a patented pivoting nozzle. Unique packaging allows customers to get the feel of each product and activate key features like the pivoting nozzle or paint spray tip.

Bruegger's Bagels To Open Nearly 50 Re-Imaged Bakeries Throughout 2010
Bruegger's Bagels, the 295-unit bakery chain, is introducing its next generation bakery prototype, paving the way for an updated look that will become a staple for the bagel leader. The first prototypes are being completed in Charlotte, Cincinnati, Milwaukee, Minneapolis and Pittsburgh this April, with plans to complete 50 remodels in 2010. Over the next three years, Bruegger's will renovate hundreds of bakeries at a total cost of more than $10 million.
The new design, developed by Columbus-based design and development firm WD Partners, further spotlights Bruegger's unique offering - genuine New York-style bagels baked fresh all day in each bakery. The new prototypes will feature a brick and stone hearth in the bagel display area and guests can watch bagels being kettle-boiled and baked in the traditional style. The ordering station will take a cue from European bakeries, with a wider array of fresh baked goods, including desserts and freshly baked breads. Interiors will provide guests with a warmer, more inviting experience featuring cozy seating and a new community table; perfect for enjoying the bakery's free Wi-Fi or gathering with friends. Colorful dishware will be added to enhance the enjoyment of Bruegger's signature menu items. The new bakery will also offer espresso, new to Bruegger's, along with a self-service coffee bar with coffee options that change seasonally, including Fair Trade CertifiedTM blends.

PUMA Kicks Off Next Pivotal Phase Of Long-Term 360 Sustainability Program By Implementing Eco-Friendly Packaging System
After more than ten years of successful implementation of its social and environmental standards (puma.safe) and the introduction of its company initiative PUMAVision last year, Sportlifestyle company PUMA is introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Behar, setting new standards within the Sportlifestyle retail industry. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA's target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.
The major objectives PUMA has set out to achieve in this period include: 25% reduction of CO2, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories. Paperless office policy through a 75% reduction and offsetting initiatives for the remaining paper usage such as tree planting initiatives. 25% CO2 reduction through more efficient product transport solutions by its logistic partners. Begin collaborating with strategic suppliers and logistic service providers to offset their own footprints in the long-term.
Introduction of the PUMA Sustainability-Index (S-Index) standard that serves as a benchmark for sustainable products and communicates the products' sustainable features to consumers. 50% of PUMA's international collections will be manufactured according to the PUMA S-Index standard by 2015, using sustainable materials such as organic cotton, Cotton Made in Africa or recycled polyester as well as applying best practice production processes. To monitor these objectives PUMA is also establishing an external Advisory Board of experts in sustainability to consult on PUMA's mission and audit PUMA's sustainability program.

Whole Foods Market Unveils Coulomb Technologies ChargePoint Networked Charging Station Infrastructure for Electric Vehicles
Coulomb Technologies, a leader in electric vehicle charging station infrastructure, has installed the first ChargePoint® Networked Charging Stations for Electric Vehicles (EV) in Whole Foods Market flagship store in Austin, TX.
Richard Lowenthal, CEO of Coulomb Technologies, said, "Whole Foods Market has long demonstrated their support for sustainable living. The more companies that welcome electric vehicles by establishing a smart, networked and convenient place to charge the better it is for the mass adoption of clean transportation."
Mark Dixon from Whole Foods Market, added, "It is our hope that by offering electric vehicle charging we can support alternative transportation and help Austin residents decrease their environmental impact."
The Whole Foods Market charging station is a part of the ChargePoint® Network, which is open to all drivers of plug-in vehicles and provides authentication, management, and real-time control for the networked electric vehicle charging stations. The network of electric vehicle charging stations is accessible to all plug-in drivers by making a toll free call to the 24/7 number on each charging station, or signing up for a ChargePoint Network monthly access plan and obtaining a ChargePass™ smart card.

JoS. A. Bank To Launch Factory Store Rollout
JoS. A. Bank Clothiers will be launching a factory store rollout, beginning with the opening of five factory stores in fiscal year 2010.
R. Neal Black, President and CEO of JoS. A. Bank, said, "A factory store concept is a natural extension of our brand. Based on our research and from the results of our seven existing clearance outlet stores, we should be able to reach a unique customer base that has limited overlap with the customer base in our regular stores. We have developed new merchandise that will cater to this customer's needs. We also believe that menswear, and tailored menswear in particular, is generally under-represented in the factory store shopping centers."
The Company will test this concept with five new stores in 2010 and evaluate the opportunity for further expansion in 2011 and beyond. These factory stores will be incremental to the Company's ongoing plans to expand to approximately 600 full-line stores in the U.S.

Barnes & Noble And Best Buy Partner For NOOK™ eBook Reader; Best Buy To Feature BN eReader Software On PCs, Netbooks, Tablets And Smartphones
Barnes & Noble and Best Buy Co have formed an exclusive partnership to distribute Barnes & Noble's popular NOOK eBook Reader and accessories, as well as free BN eReader software through Best Buy in the United States. NOOK is expected to arrive at Best Buy just in time for Mother's Day, Father's Day and graduation gift season.
Through the partnership, the NOOK eBook Reader and stylish accessories along with NOOK and Barnes & Noble eBook gift cards will be prominently featured in Best Buy's 1,070 stores nationwide. As with Barnes & Noble stores, NOOK at Best Buy will be featured at a special in-store display where customers can see, try and buy a NOOK with the guidance of a trained Best Buy Blue Shirt. In its growing eReader selection, Best Buy named Barnes & Noble a preferred eBookstore solution, offering more than one million eBooks, magazines and newspapers for download and enjoyment within seconds. Best Buy will feature Barnes & Noble's free BN eReader on select PCs (laptops and desktops), netbooks, tablets and smartphones sold at Best Buy and supported by its Geek Squad Agents, giving customers access to shop Barnes & Noble's world's largest eBookstore (Web site) www.bn.com/ebooks and enjoy their Barnes & Noble digital library anywhere they go.

Bausch + Lomb Introduces PreserVision Eye Vitamin And Mineral Supplement
Bausch + Lomb has launched PreserVision® Eye Vitamin and Mineral Supplement AREDS 2 formula, which builds on the original, clinically proven Age-Related Eye Disease Study (AREDS) formula, replacing beta-carotene with lutein (10mg) and zeaxanthin (2mg) and adding omega-3 fatty acids (1000 mg) per daily dosage. Scientific studies show that the inclusion of high levels of omega-3 fatty acids, lutein and zeaxanthin in the diet supports eye health.

Cisco Launches All-New Flip SlideHD
Cisco today announced the newest member of its groundbreaking Flip Video™ line, the Flip SlideHD™, with an all-new form factor, designed to make it even more fun to capture, watch and share HD videos anytime, anywhere. With Flip SlideHD, active consumers and families can record up to four hours of HD video, or store up to 12 hours of content, and then view it instantly with a stunning slide-up full widescreen.
"Since its launch less than three years ago, Flip Video has changed the way the world captures and shares video," said Jonathan Kaplan, senior vice president and general manager of Cisco Consumer Products. "The addition of the exciting new SlideHD to the Flip family allows consumers to take their life with them wherever they go and easily share those experiences with everyone around them."

Coca-Cola And Emeco Create One-Of-A-Kind Chair Made From 111 Recycled Plastic Bottles
The Coca-Cola Company and Emeco, a leading furniture manufacturer, have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy® Chair, to create a new chair made from at least 111 recycled plastic bottles. Modeled after the original aluminium Emeco Navy Chair (#1006) designed in 1944 for the U.S. Navy, each 111 Navy Chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. It is estimated that more than three million PET plastic bottles will be repurposed annually for the production of 111 Navy Chairs.
"The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design," said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company. "This latest addition to our line of rPET licensed merchandise underscores the fact that Coca-Cola bottles are valuable recyclables. It is another step in our vision to recover and reuse all of our bottles and cans."

Crystal Light Offers Pure Fitness, First Low-Calorie Fitness Beverage Mix With Nothing Artificial
Crystal Light Pure Fitness is the first nationally available low-calorie fitness beverage mix with no artificial flavors, colors, preservatives or sweeteners. It's sweetened with evaporated cane juice and TruviaTM, an all-natural, calorie-free sweetener derived from the stevia plant. With only 15 calories per serving and electrolytes to aid hydration during light physical activity, it makes a great fitness partner. Each packet will transform a 16.9-ounce bottle or glass of water into a light, refreshing beverage in any one of three flavors -- Lemon Lime, Strawberry Kiwi or Grape. "It's important for people to keep adequately hydrated," said Karan Bajaj, Senior Brand Manager for Crystal Light. "Now, with Pure Fitness there's a whole new option for people who want to water their bodies deliciously - a naturally sweetened, low-calorie refreshing beverage."

HP Introduces Industry's First 'Plug And Print' Laser Printers
HP has bolstered its HP LaserJet Pro printer line with a new "plug and print" technology that allows customers to begin printing in as little as two minutes by simply connecting a netbook, notebook or desktop PC to the printer with a USB cable, no CD required. New monochrome printers featuring HP Smart Install include the HP LaserJet Pro P1100 Printer series, the HP LaserJet Pro M1130/M1210 Multifunction Printer (MFP) series and the HP LaserJet Pro P1566/P1606dn Printer series. HP also unveiled the HP Scanjet Professional 1000 Mobile Scanner, the company's first portable scanner for fast, on-the-go scanning without the need for batteries or an AC adapter.
"Our customers demand easy printing and we're giving it to them - no clumsy CD-ROMs to install, no drivers to download," said Ron Coughlin, senior vice president, LaserJet and Enterprise Solutions, Imaging and Printing Group, HP. "HP Smart Install offers the future of printing, today."

Microsoft Ushers Unveils KIN, A New Windows Phone Designed For Broadcasting And Sharing Everyday Moments
Microsoft Corp. has introduced KIN, a new Windows® Phone designed specifically for people who are actively navigating their social lives. Brought to life through partnerships with Verizon Wireless, Vodafone and Sharp Corporation, KIN is designed to be the ultimate social experience that blends the phone, online services and the PC with breakthrough new experiences called the Loop, Spot and Studio. KIN will be exclusively available from Verizon Wireless in the U.S. beginning in May and from Vodafone this autumn in Germany, Italy, Spain and the United Kingdom.
"Working closely with our partners, we saw an opportunity to design a mobile experience just for this social generation - a phone that makes it easy to share your life moment to moment," said Robbie Bach, president of the Entertainment and Devices Division at Microsoft. "We built KIN for people who live to be connected, share, express and relate to their friends and family. This social generation wants and needs more from their phone."
The home screen of the KIN phone is called the KIN Loop, which is always up to date and always on, showing all the things happening in someone's social world. KIN automatically brings together feeds from leading Microsoft and third-party services such as Facebook, MySpace and Twitter all in one place, making it easier to stay connected. Customers can also select their favorite people, and KIN will automatically prioritize their status updates, messages, feeds and photos.

Minute Maid Enhanced Juices And Juice Drinks Now Available Nationwide In Single-Serve Bottles
Minute Maid has announced the nationwide availability of three refreshing and nutritious Minute Maid Enhanced Chilled Juices and Juice Drinks in brand new, 12 fl. oz. single-serve bottles. Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid Pomegranate Blueberry flavored 100% fruit juice blend of 5 juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi flavored juice drink.
"Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best," said Mike Saint John, President, Minute Maid Business Unit. "Whenever you need something nutritious and refreshing and you're on the go, Minute Maid Enhanced single-serve varieties are the perfect option."
Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers. In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.

New Mr. Clean With Febreze Freshens And Cleans The Bathroom
Mr. Clean has launched a new targeted bathroom line of products, which include the Mr. Clean Magic Eraser Bath Scrubber with Febreze fresh scent and Mr. Clean Disinfecting Bath Cleaner with Febreze freshness. Both products easily remove soap scum, kill 99.9% of bacteria and help eliminate odors. "As a brand that has helped America clean for over 50 years, we know that the bathroom is a source of angst for consumers," said Shannon Taylor, Brand Manager at P&G. "Soap scum requires extra elbow grease to be removed, and these products make it easy to get rid of this type of grime while offering the fresh scent of Febreze. This product line helps deliver a clean and fresh environment so consumers can do more without sacrificing time or effort."

Pringles Offers New Multigrain Crisps
Pringles introduces consumers to the latest addition to the Pringles family, new Pringles Multigrain, which is packed with multigrain flavor and crunch and comes in three varieties: Truly Original, Creamy Ranch and Cheesy Cheddar. As part of the nationwide rollout, Pringles and Celebrity Chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the "U Taste. We Donate" campaign. Pringles will donate one dollar (with a total donation of up to $100,000) to Share Our Strength®, the leading organization working to end childhood hunger in America.
"New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great," said Bryan Hamilton, Pringles brand manager. "Just one taste and you'll never think of multigrain snacks the same again."

Samsonite Selects Ascent Solar Modules For Integration Into Carrying Case Products
Ascent Solar Technologies, a developer of flexible thin-film solar modules, announced that Samsonite, a worldwide leader in travel solutions, has selected flexible light-weight CIGS modules from Ascent Solar to be integrated into its new line of solar consumer products being initially rolled out this summer. The two companies have been working together through product development and today's development symbolizes the progress and innovation from both companies to make portable power a part of an everyday product from a global leader in its industry.
Lynne Berard, Samsonite VP Sales & Marketing stated, "As our lives depend more and more on mobile electronics and the need to power and carry such devices, we believe that integrating solar panels into our carrying case solutions will be a game changer in the industry. By utilizing the unique, flexible, lightweight, rugged and subtle modules from Ascent Solar, we are able to provide our customers with power on the go, while not compromising our stringent standards for quality and style."

New Scotts Turf Builder EZ Seed Grows Grass Virtually Anywhere
Scotts is introducing Turf Builder® EZ Seed® a revolutionary seeding product that makes having thick lush grass no longer a challenge. Scotts EZ Seed grows grass virtually anywhere with proper care, and thrives in nearly every tough condition -- poor soil, harsh sun or dense shade. The exceptional blend of grass seed, slow-release lawn food and coir is 99.9% biodegradable and 96% renewable resources. The super-absorbent coir absorbs up to eight times its weight in water and holds moisture fifty percent longer than ordinary soil. The coir lightens dark to light brown when the grass seedlings need moisture, indicating when to water.
"EZ Seed is a revolutionary solution to the age-old problem for homeowners: how to grow grass," said John Sass, senior brand manager for the Lawns team at The Scotts Company. "You literally sprinkle EZ Seed, water, and have new grass growing within days." Scotts Turf Builder EZ Seed is available nationwide in four sizes at most mass retailers, lawn and garden centers, and independent hardware outlets.

Seattle's Best Coffee Rolls Out New Canned Iced Lattes In Western U.S.
Seattle's Best Coffee has announced the availability of its new line of canned Iced Lattes in more than 10,000 major grocery, convenience and other retail stores throughout the Western U.S. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks and Pepsi-Cola North America Beverages, the new convenient, on-the-go coffees extend the reach of the Seattle's Best Coffee brand into the ready-to-drink category. The new Seattle's Best Coffee® Iced Latte drinks are inspired by the handcrafted versions of guests' favorite lattes available in the cafes. The beverages are available in Iced Latte, Iced Vanilla Latte and Iced Mocha flavors and consumers may purchase the coffees at major grocery, convenience and other retail stores in Arizona, California, Nevada, Oregon, and Washington.

Seagate Offers FreeAgent Go™ Hard Drives Pre-Loaded With Paramount Pictures' Feature Films
Seagate, a worldwide leader in hard drives, and Paramount Digital Entertainment, a global producer and distributor of filmed entertainment, have agreed to pre-load a selection of 500GB FreeAgent Go™ ultra-portable hard drives with Paramount movies. This collaboration between two industry leaders underscores a new era in digital movie collecting by enabling people to build, store and enjoy their personal libraries of favorite films in their preferred medium-whether on the computer or the TV-at home and on the go. In addition to Star Trek (2009), those who have purchased the specially marked hard drives also receive an assortment of 20 Paramount Pictures movies pre-loaded on the FreeAgent Go 500GB ultra-portable drives that can be easily and securely unlocked through the online purchase of a license key. The films will be licensed for multiple devices to allow for portability and enjoyment of them on a desktop computer, laptop computer, or widescreen television, using the FreeAgent Theater+™ HD media player.

Sony Introduces New Wire-Free, Water Resistant Walkman For Fitness Enthusiasts
Ideal for fitness and exercise enthusiasts, the new Sony Walkman W-Series, model NWZ-W252, features a convenient lightweight, wearable and water resistant design and is designed to improve its user's audio experience during workouts and other forms of exercise. It features a lightweight, water-resistant frame that ensures proper functionality during extended periods of activity inside or outside - even if used in the rain. Additionally, the Walkman W-Series comes with Content Transfer software that allows users' to move music files and playlists straight from a PC or iTunes™ library. With 2 GB of maximum capacity, the new Walkman W-Series can hold approximately 470 songs. For those on-the-go or users who have simply forgotten to charge their MP3 player before a workout, the new Walkman NWZ-W252 offers a quick charge function. The Sony W Series Walkman, model NWZ-W252, is available at Sony Style retail stores and other authorized retailers nationwide.

LUSTER's 1 Hour White Light Whitening System Introduced
New LUSTER 1 Hour White, developed by leading dentists at Dentovations - a leader in tooth whitening technology - is an easy-to-use, at-home whitening system that includes three innovative whitening options that ensure ZERO tooth sensitivity: 1 Hour White, Weekend White and WHITE 7, a toothpaste that whitens teeth two times better than the leading whitening toothpaste. According to the Company, LUSTER's 1 Hour White Light Whitening System is the only product on the market that offers visible results in only one hour with zero "rebound effect." As the tooth rehydrates, tooth color 'rebounds' back toward where it started. The LUSTER 1 Hour White study found that the white shades of LUSTER stay without any "rebound."

Nutra3 Complex Develops New Oral Strips
Nutra3 Complex is launching Nutra3 Complex® Strip Melts™- Skin & Body Anti-Aging Support, a fast-melting oral strips product using proprietary technology that can lead to "Radiant & Ageless Beauty - Inside and Out." The unique feature of Nutra3 Complex® Strip Melts™ is that the fast-melting oral strips contain the highest load of active ingredients ever to be assembled (250 mg or more per strip) in an oral strip product to date. Strip Melts™ fast-melting oral strips make taking nutritional supplements easier for the large number of people (4 out of 10) who have difficulties swallowing tablets and capsules. They also provide convenience with an easy to carry individual sealed pouches that permit usage anytime and anywhere without the need of water. Strip Melts™ are designed to be fast-melting and dissolving, to supply a high level of actives with proprietary nutrients that have superior bioavailability in a more efficient and effective oral strip delivery system. These strips are great tasting and come in a wide variety of flavors including citrus, chocolate mint, peppermint, wintergreen, mixed fruit and berry flavors.

Snyder's Of Hanover Launches Renewable Plant-Based Packaging
Launching this April, Snyder's of Hanover Organic Pretzel Sticks will be packaged in renewable bags created from 90% plant-based materials. The renewable raw material used to make the new packaging is produced with as little as half the energy compared to traditional petroleum-based packaging. The package was created from an innovative renewable material called Earth Clear™ developed by Clear Lam Packaging, Inc. from Ingeo, a plant-based bioplastic. This enables the bag to function without the dependency on petroleum-based products.
"It has always been extremely important to Snyder's to create products that are both delicious and 'better for you,' " explains Claude O'Connor, Vice President of Marketing at Snyder's of Hanover. "Now after a year of development, we're thrilled to take that even further and introduce a renewable packaging solution that is 'better for the earth' as well. It was important that we selected a product that complements the new renewable packaging, and our line of Organic Pretzel Sticks was a natural fit."

Sprout Watches, An Eco-Friendly Watch Collection Introduced
E. Gluck Corporation is introducing Sprout Watches, an eco-friendly timepiece, constructed from at least 86% sustainable materials. Each watch is constructed with naturally biodegradable materials: corn resin case and buckle, certified organic cotton strap, bamboo dial, mineral crystal lens and mercury free battery. The minimal packaging is also made from at least 80% post-consumer materials and is 100% recyclable.

Wet Cell Phone Is No Problem With DRY-ALL's Wet Cellular Phone Emergency Kit
HPL, LLC. has introduced the Wet Cellular Phone Emergency Kit, which dries wet cell phones. This much needed household accessory comes in a bag and dries out wet cell phones in a short 48 hour period. This product works on all types of cell phones and at $9.99, is an inexpensive alternative to buying a new phone. "The Wet Cellular Phone Emergency Kit has a great success rate. We have also saved iPods, Nintendo DSs, and PSPs," said Aime Gutierrez who is in charge of sales and marketing for DRY-ALL. "Water and electronics do not mix yet they somehow always end up together in a potentially deadly situation for your personal electronics. This makes our product something that everyone will need at some point."

Holistic Select Launches Weight Management For Overweight Dogs
Holistic Select® is introducing Holistic Select Weight Management, Chicken Meal & Peas Recipe, the newest addition to the Holistic Select family of food for dogs, featuring unique, functional ingredients including guaranteed levels of L-Carnitine to help reduce overall body fat, increased fiber to help dogs feel full longer, and also includes peas as a high quality, healthy and digestible carbohydrate source with a low glycemic index (GI) value. Holistic Select Weight Management also contains 30% less fat than the Holistic Select Radiant Adult Health Chicken Meal & Rice Recipe. As with every Holistic Select recipe, Holistic Select Weight Management also features innovative and exclusive Select Actives™, powerful ingredients that are known to activate a higher level of health for dogs. Holistic Select Weight Management Chicken Meal & Peas Recipe comes in 5 lb. 8 oz., 14 lb. and 28 lb. bags and is available nationwide in independent pet specialty stores.

New Ecospiral Light Bulb Launched
Duane Reade and the New York State Energy Research and Development Authority are teaming up with New Zealand company Energy Mad to launch the new Ecospiral® energy saving light bulb. Ecospiral light bulbs, which use up to 75% less electricity than regular incandescent bulbs, will be offered at the discounted price of five bulbs for $10 in more than 250 Duane Reade stores in metropolitan New York. The Ecospiral bulbs last 15 times longer than standard bulbs, and three times longer than ordinary energy-saving bulbs. The Energy Star-approved Ecospiral bulbs are also notable for their ultra-low mercury content in its safest form.
"We are very pleased to be the first to offer Ecospiral light bulbs to New Yorkers," said Joe Magnacca, Chief Merchandising Officer, Duane Reade. "Not only are we helping our increasingly eco-conscious customers do what's right for the environment, but at the same time we are saving them a little 'green' by helping to lower their electric bills."

Frontier Beverage Launches Unwind Low-Calorie Relaxation Aide
Consumers looking for a great-tasting, low-calorie relaxation aide to complement their busy lifestyles can find the solution in Frontier Beverage's Unwind™, launching this spring/summer. "Unwind™ provides a light, refreshing flavor for whenever you deserve a moment of relaxation without the sedating effects of pharmaceuticals or alcohol," said Terry Harris, CEO, Frontier Beverage Co. With a slogan of "Tired of Being Wired," Unwind offers consumers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle. Unwind will be available in three lightly-carbonated flavors, Goji Grape, Pom Berry, and Citrus Orange, all in sleek 12 oz. cans containing a mere 40 calories and only 10 grams of sugar each.

Ace Hardware Introduces World's Only Low Voc Paint With ScotchgardTM Protector
Ace Paint, one of the top paint manufacturers in the United States and a division of Ace Hardware Corporation, has launched Royal Finest™, a premium low VOC, acrylic latex paint with Scotchgard Protector. This unique paint offers consumers the opportunity to be environmentally responsible, while still providing ultimate stain resistance. The addition of Scotchgard Protector to the Royal Finest formula produces exceptional stain resistance for everyday household items, including coffee, grape juice and even the tough, oily spots made by lipstick and grease. This unique acrylic blend also resists mildew and mold, making it the perfect selection for kitchens and bathrooms. Additionally, Royal Finest has achieved GREEN WISE® certification, which means that it has been tested and approved by Coatings Research Group, Inc., to meet stringent performance and environmental standards.
"More and more, consumers are seeking products that not only get the job done, but also help to reduce their impact on the environment," said John Surane, vice president, merchandising, marketing and advertising. "Ace Royal Finest meets this challenge with a high-performing, stain resistant, low VOC paint that makes clean up of scuffs, marks and stains fast and easy."

Universal Pictures Appoints Marketing Executives
Universal Pictures President of Marketing, Eddie Egan, has announced some key promotions and an addition to Universal's marketing department. Eleven-year Universal veteran executive Michael Moses will become Co-President of Marketing and report directly to Egan. And in a restructuring of the creative advertising department, Egan announced the promotion of Maria Pekurovskaya to Executive Vice President and Head of Creative Advertising, where she will oversee newly appointed Senior Vice President of Creative Advertising Jackson George and Senior Vice President of Creative Advertising Scott Abraham.

Jamba Juice Appoints CPG Marketing Veteran Julie Washington V.P. Consumer Products
Jamba Juice has appointed Julie Washington as Vice President of Consumer Products, Licensing and Growth Initiatives. Washington brings over 15 years of brand management, licensing and sponsorship experience to Jamba and was most recently Vice President of Marketing at Luxottica Retail where she was responsible for LensCrafters' brand strategy, advertising and marketing plan execution. At Procter & Gamble, Washington headed shopper based marketing for North America. For the Gillette Company, she served as Vice President of Market Development and was responsible for numerous marketing and licensing initiatives, including the naming rights for the New England Patriots' Gillette Stadium and the NASCAR Gillette's Young Guns' Team.

RC2 Promotes Jamie Kieffer To CMO
RC2 Corporation has named Jamie Kieffer as its Chief Marketing Officer, expanding his current role as Senior Vice President of Marketing. Kieffer joined RC2 in 2008 and now heads all marketing efforts including the Company's digital, consumer, trade and brand marketing areas.

HoneyBaked Ham Company Promotes Leigh Trescot To SVP Of Marketing
The HoneyBaked Ham Company of Georgia has promoted Leigh Trescot to the position of Senior Vice President of Marketing. She continues to serve as the Company's Chief Marketing Officer (CMO). Prior to joining The HoneyBaked Ham Company, Trescot held marketing positions at MillerCoors and KFC. The HoneyBaked Ham Company of Georgia is a privately held company, headquartered in Norcross, Georgia that operates 116 company-owned stores in 14 states and 185 franchise locations nationwide.

Xcel Products Names Theresa Vanna Director Of Sales
Xcel Products, a provider of P.O.P., P.O.S. and in-store environment solutions, has named Theresa Vanna to the position of Director of Sales. Vanna is a twenty-three year veteran of the Graphic Arts Market and her global sales experience will enhance the company's commitment of excellence to its growing domestic and international customer base. She will also assist Xcel in providing green solutions to its customers.

SuperImaging offers Dual Color Laser Projectors
SuperImaging is offering dual color laser projectors for sale. Improved electronic engineering has allowed the Company to release a dual color version of the MediaGlass projector, featuring a Pangolin software interface for easy content generation. This projector is ideal for stopping people in their tracks to look at a display, whether it is in a theater presentation, an in-store advertising display, or a tradeshow booth. With bright glowing lines appearing to move on a large scale in 3D, the viewer is entranced. For information, contact SuperImaging, Inc., 43239 Osgood Rd., Fremont, CA 94539, (Tel) 1-831-334-1840 (Web site) www.superimaging.com

Exponents announces two new products - L2™ and Prestige™
Exponents, www.exponents.com an Insta Worldwide Group Company, announced two important new products -- L2™ and Prestige™. The groundbreaking L2 system consists of two simple elements -- towers and kiosks -- which when combined, allow unlimited design flexibility. The system offers exhibitors the power of both reconfigurability and reusability. Wth L2, proprietary illuminated channels turn an entire exhibit into a light source. L2's ingenious design creates dramatic angled structures, while keeping assembly simple and shipping costs low. The system was created for budget-conscious large-scale exhibitors who value impact.
Prestige, a Swiss-designed custom-portable display system for large and small exhibits, offers an extensive library of solutions using unique hardware that meets every conceivable exhibit need. A system of modules, Prestige allows clients to enlarge or reduce their exhibit's size or reconfigure easily to meet changing display needs. With Prestige, exhibitors always have the perfect showcase for their company and products, no matter what the booth size. Exponents also announced two other Expo Display Service portable products newly available to the North American market. PopStar™ is an extremely stable display system featuring self-locking frame for easy set-up and seamless magnetic panels for perfectly aligned graphics. Panorama™ is a lightweight and durable display frame combined with large-format color print on seamless fabric, especially well-suited to events, and in-store displays. Panorama can be transported in either a luxury sports bag or a rolling case. The rolling case transforms easily into a comfortable forward counter.

New AXE Rise Shower Gel And Deodorant Body Spray Help Guys Wake Up
Most guys start out their weekday mornings by hitting the snooze button a few too many times, showering while still half asleep and wishing it was Saturday, according to new AXE research. To help guys wake up and stay alert, AXE created Rise Shower Gel and Deodorant Bodyspray, which are designed to help guys jump start their mind and body each morning. AXE Rise Shower Gel includes uplifting Himalayan minerals, and AXE Rise Deodorant Bodyspray contains exhilarating citrus extract to help stimulate the senses. AXE Rise is the latest addition to the Fixers line of shower gels and deodorant bodysprays, which also includes Fever, Shock and Snake Peel shower gels, and Fever and Recovery bodysprays.

Chrysler Group Wraps Headquarters In Honor Of The Ram Truck Winning Motor Trend's 'Truck of the Year' Award
The Ram Truck Brand has unveiled a 140-foot tall and 120-foot wide building wrap on the tower of the Chrysler Group LLC headquarters. The building wrap pays tribute to the 2010 Ram Heavy Duty Motor Trend "Truck of the Year" win.
"We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend 'Truck of the Year' award," said Fred Diaz, President and CEO of the Ram Truck Brand. "The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Mich. each day."
The building wrap is part of an overall marketing campaign for the Ram Heavy Duty that was recently launched nationwide. The Ram Truck featured in the building wrap is approximately 100 feet long and 41 feet tall.

Slash And Monster Energy To Provide Slash Fans With Exclusive Content And Prizes
As the highly anticipated Slash solo album hits the digital and real worlds, Slash and Monster Energy are giving fans the opportunity to access exclusive content and register-to-win prizes by logging onto www.monsterenergy.com "Slash is synonymous with so many great things in music and the new album continues that tradition," said Monster Energy Music Marketing Manager, Brent Hamilton. "We are fired-up to be working with him on such a unique program."
Monster Energy has produced limited edition Slash/Monster Energy "4-Packs" labeled with unique codes that can be used to access free content, including: One exclusive song not available on the Slash album, two additional songs from the album, exclusive video content, Slash Ringtones as well as Wallpapers and Screensavers designed by Slash himself.
"We are very excited about the partnership with Monster Energy, as it allows us to introduce and distribute Slash's music to thousands of new retail channels," said Al Hassas, of The Collective. "As major retailers continue to carry fewer and fewer physical records, this is a great benefit for an artist to have new creative distribution avenues."

Newcastle Brown Ale Launches Geordie Schooner UK Glassware Offering Unique Draught Experience In U.S.
Newcastle Brown Ale has launched the Geordie Schooner glass in the U.S. that will offer consumers an authentic beer drinking experience inspired by the brand's English heritage. The Geordie Schooner will be used to serve the refreshing golden brown ale to its fans at pubs and bars nationwide. Originally called the Wellington glass, it became so popular in the city of Newcastle that it was renamed the Geordie Schooner -- a tribute to the local residents nicknamed "Geordies." The city of Newcastle's bartenders continue to serve Newcastle Brown Ale in the same glass, and now beer drinkers stateside can appreciate the tradition.
"The story behind the Geordie Schooner brings Newcastle's history to life for a new audience," said Colin Westcott Pitt, Brand Director, Newcastle Brown Ale. "Fans can now enjoy an authentic Newcastle pour and savor the one-of-a-kind flavor of a dark beer that's easy to drink."
The Geordie Schooner's style is designed to enhance the draught beer experience, creating a unique pour that highlights the beer's incredibly smooth flavor. The robust glass shape is as functional as it is good looking. The wide rim traps the rich, caramel aromas, thereby enhancing the flavor. The Schooner's nucleated bottom features an etched star that allows CO2 bubbles to escape out of the ale, retaining the creamy foam head to create a refreshing and lively taste until you reach the bottom of the glass. The 16-oz. and 20-oz. Geordie Schooner will be used in select bars and restaurants nationwide.

Gatorade G-Series Sends Out Mobile Locker Room To Stress Importance Of Proper Hydration To High School Athletes
Experiential marketing firm Pro Motion Inc. www.promotion1.com and Fathom Communications www.fathomcommunications.com were recently retained to help Gatorade unveil its new G-Series line of high-performance hydration beverages to high school athletes throughout the U.S.

A 53' double expandable trailer fashioned into a fully functional mobile locker room will be traveling to high schools in eight additional cities around the country over the next few months. The mobile locker room features 20 large lockers, a 63" smart board for "chalk talks," two Fluid Loss Testing stations to underscore the importance of proper hydration, and blogging stations, as well as six monitors with DirecTV and X-Box 360. Additionally, locker room guests can enjoy three "Legend Lockers" featuring autographed memorabilia from select Gatorade Athletes, including Peyton Manning, Derek Jeter, and Dwayne Wade. At each location, elite athletes meet with students to share insights in proper hydration and motivational pep talks.

Reese's Teams With Iron Man 2 To Give Fans Chance At Big Screen Debut
Reese's® Peanut Butter Cups has joined forces with Paramount Pictures and Marvel Entertainment to mark the debut of Iron Man 2. Now at retail, Reese's "Part Chocolate. Part Peanut Butter. All Hero" on-pack, instant-win promotion celebrates with the chance to win a walk-on role in a future Marvel film.
"Reese's is excited to partner with Paramount Pictures and Marvel Entertainment to bring added excitement to Iron Man 2 by offering loyal fans the chance to be featured in a Hollywood blockbuster," said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company.
The "Part Chocolate. Part Peanut Butter. All Hero." promotion invites fans to look inside specially marked King Size Reese's Peanut Butter Cups to find a "winning" message. One lucky grand prize winner will receive a walk-on role in a future Marvel film, including travel for themselves and a guest to the film set.

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