Creative Online

Week of July 14, 1997


New MCI Prepaid Greeting Cards Featured On Floorstand Display

MCI is offering retailers a floorstand display to introduce its MCI PrePaid Social Expressions calling card series. The cards enable consumers to attach a recorded message to a gift card and have their greeting delivered via any telephone. The personalized message from the card’s sender, up to two minutes in length, is heard when the recipient uses the MCI PrePaid Social Expressions greeting card for the first time.

MCI PrePaid Social Expressions cards are packaged in a colorful carrier that doubles as a greeting card, including a space for a handwritten salutation. The cards feature five favorite sentiments that appeal to all gift and card givers: Happy Birthday, I Love You, Congratulations, Keep In Touch and Thinking Of You. A color coordinated envelope is included with each card for use with presents or when mailing. All cards include 20 minutes of domestic long distance calling for use at any time, to anywhere in the 50 states, Puerto Rico and the U.S. Virgin Islands.

The cards will be available at mass merchants, specialty stores, florists, and gift and stationery retailers.


Southland Names W. Barth V.P. Mktg. & Sales

The Southland Corporation has named Wendy Werley Barth Vice President of Marketing and Sales. She is responsible for the company’s advertising, promotions, field sales activities, public relations and urban affairs.

Ms. Barth joined Southland in 1989 as a Group Product Manager for Beverages, and most recently served as a Product Director for Fresh Foods. The Southland Corporation’s operations include more than 5,400 7-Eleven and other convenience stores in the United States and Canada.


First Team Sports Announces Promotions

First Team Sports, Inc., manufacturer of Ultra Wheels in-line skates, street hockey equipment and accessories, announced the promotion of Lisa Gustafson to Marketing Director and Deb Danielson to Product Manager.

Ms. Gustafson has been with the marketing department since 1992. As Marketing Director, she will be responsible for developing and managing the majority of UltraWheels’ fitness and recreational products along with overseeing product managers responsible for the company’s mass merchant lines. As Product Manager, Ms. Danielson will be responsible for managing Skate Attack and other brands. Ms. Danielson had been an Assistant Product Manager and she will report to Ms. Gustafson.


United Displaycraft Acquires Dynamic Displays

United Displaycraft, a Des Plaines, IL-based designer and manufacturer of point-of-purchase displays, recently acquired Dynamic Displays. According to United Displaycraft President and Owner, Richard M. Carrigan, Jr. (Sandy),

"The acquisition enables us to better serve our national retail accounts and national consumer products manufacturers by allowing us to offer an even wider range of custom and stock displays. "Larry Kurtzon, former President of Dynamic Displays, has been named Vice President of the new Dynamic Displays Division of United Displaycraft.


B. Sullivan Opens Eastern Office For C.D. Baird Brian Sullivan has joined C.D. Baird and Company, opening an office in Sewickley, PA, a suburb of Pittsburgh. C.D. Baird and Company, headquartered in West Allis, WI, is designs and manufactures temporary point-of-purchase displays. Mr. Sullivan was previously with Creative Color Display in Ellwood City, PA..



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