Creative Online Weekly, July 15, 1996

Week of July 15, 1996

Interactive Kiosks Help Launch Latest Disney CD-Rom

Disney Interactive, Burbank, CA, has teamed up with AST Computer, Irvine, CA, to help support the launch of Disney Interactive’s latest PC game, "Gamebreak! The Hunchback of Notre Dame Topsy Turvy Games."

The program is giving moviegoers across the nation a chance to play sneak previews of the game, (which will be available in stores in mid-August), at special kiosks placed in theatre lobbies across the nation. AST is the exclusive provider of multimedia PC’s for the promotion.

"With AST’s help, we look forward to introducing our newest game to filmgoers and Disney fans througout the country and to creating widespread excitement about the games," said Hope Nieman, Vice President, Marketing for Disney Interactive.

Henschel-Steinau Promotes V. Esposito To V.P.

Henschel-Steinau, Inc., a leading point-of-purchase display agency based in Englewood, NJ, has promoted Vince Esposito to the newly created position of Vice President Operations/General Manager, according to an announcement by H. Aaron Henschel, President and CEO.

Mr. Espoitio began his career at Henschel-Steinau as a Project Manager, was quickly promoted to Production Manager and than elevated to General Manager in 1992.

E-B Wire Works Acquires Stor-Rite Metal

E-B Wire Works, sister company of E-B Advertising Display Co., Massillon, OH, has announced the acquisition of Stor-Rie Metal Products Co., a manufacturer of stock and custom merchandising gondolas and displays.

With this acquisition, E-B Advertising makes available a comprehensive offering of point of sale displays.

Hiram Walker Announces Marketing Appointments

Michael Seguin, brands Director, Spirits, for Allied Domecq’s Hiram Walker unit, Southfield, MI, has announced the appointment of Janine Paley as Marketing Assistant, providing support for the Spirits and Scotch portfolios. David Waluk, Brand Director, Whiskies, announced the appointment of Guido Goldkuhle as a Marketing Assistant for the Whiskies Group. Also, Beth Oliver, VP Corporate Communications & Events Allied Domecq Spritis & Wine, announced the appointment of Andy Nagelback to Director of Event Marketing, a new position within the ADSW Business Development Group.

D. Lushin Joins FFR As VP Operations

David Lushin has joined Fasteners For Retail, a Cleveland, OH-headquartered supplier of point-of-purchase merchandising, sign and display accessories, as Vice Preisdent of Operations, responsible for manufacturing, inventory control, and FFR’s multiple warehouse facilities.

He served previously as Operations Manager of Pioneer-Standard Electronics.

MCA/Universal Names W. Winks To Mkt. Dir.

MCA Universal Home Video, has named Wendy Winks to Director of Marketing, Sell-Through products, according to an announcement by Craig Relyea, VP Marketing. She will be responsible for marketing and cross-promotional tie-ins for new-to-video titles and catalog sell-through products.

F.M. Thorpe Launches Web Site

F.M. Thorpe, (Thorco), a major supplier of point-of-purchase displays and store fixtures headquartered in Lamar, MO, has established a web site at www.thorco.com.

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