This rack was designed for the introduction of Quara, an Argentina based wine which comes in six types, all with colorful label designs featuring the llama in the body of the label.
There is a 6 case version and a 4 case version of the display to accommodate all size accounts. This unit was specifically made for the larger retail accounts.
The logo llama was brought to life by fabricating a 3-D figure using various laminates for the body parts.
The unit created across the store eye-catching visibility, helping to introduce them to the world of Quara wines. The Quara Wine Rack was created by Flair Display, a Bronx, NY-based point-of-purchase display firm. (Web site) www.flairdisplay.com
Nickelodeon Will Be Exclusive Marketing Platform for Stride Rite's SuperBall Footwear
Nickelodeon and Stride Rite, a leading brand of children's footwear, have entered into a partnership whereby Stride Rite will utilize Nickelodeon as the exclusive marketing platform for its SuperBall(R) footwear line.
Stride Rite has launched a substantial advertising campaign of their SuperBall Shoe on multiple Nickelodeon platforms and is a co-sponsor of SpongeBob SquarePants Friend or Foe? Nickelodeon Network event. Stride Rite will also be giving an official SuperBall as a giveaway (while supplies last) with a purchase of a pair of SuperBall shoes.
"Stride Rite has been committed to kids for many years, which makes this pairing with Nickelodeon, the top entertainment brand for kids, a natural fit," said Phil Risinger, Vice President of Marketing for Stride Rite.
Spotlight Live Is NYC's Newest, Dining & Live Performance Venue
Spotlight Live recently opened in New York City's Times Square, an interactive dining and performance venue where guests walk in for dinner and walk out a star.
Spotlight Live gives revelers the opportunity to perform in front of a live audience, backed by professional singers, as well as cut a track in a private recording booth. A JumboTron outside the restaurant broadcasts the performances in real time for those passing by in Times Square, and live and recorded performances stream online and air on demand.
Occupying 23,000 sq ft in the heart of New York City, the state-of-the-art venue features four floors of groundbreaking technology, developed exclusively for Spotlight Live. In addition, an unprecedented partnership with a soon-to-be-announced record label offers talented performers a "once-in-a-lifetime" chance at a record deal.
World-renowned chef Kerry Simon offers a menu of classic American fare. "Every meal should be a unique experience," states Simon. "The idea is to prepare food that people love to eat while enjoying the Spotlight Live experience."
Spotlight Live takes the concept of user-generated content to the next level, featuring many technological and interactive firsts incorporated into all aspects of the venue. When guests enter, their photos are uploaded onto the interactive system, offering access to all guest profiles and enabling everyone to communicate with each other through the system's instant messaging service. Using the tableside touch-screen, guests will scroll through Spotlight Live's extensive song inventory and vote and post comments on performances. Large screen TVs will display voting results throughout the performances and also feature comments from viewers both at the venue and on the internet. Thanks to ziddio.com and spotlightlive.com, friends and family at home can get into the act, watching the live performances and instantaneously posting comments and casting votes for their favorites. In addition, guests will have the option to privately record their performances in individual recording booths and will be able to purchase a CD or DVD of their performance or post the tracks online.
T-Rex Embarks On Tour To Promote 'Night At The Museum' DVD Release
Twentieth Century Fox and Fox Home Entertainment are promoting the DVD and Blu-ray disc release of Night at the Museum by launching the T-Rex Trek Across America tour. Responsible for bringing REXY (the movie's lovable T-rex) around the country is The Borden Agency, one of the nation's leading event and mobile marketing agencies.
"Figuring out how to mount a 20-foot long dinosaur to a flatbed trailer and then planning the extensive cross-country, 11-city drive has been an exciting challenge," remarked The Borden Agency CEO Larry Borden, "but my team is handling the task flawlessly."
While traveling to these stops, Rexy will be forever chasing his beloved bone, which is carried by a yellow HUMMER H2. All in all, the two-ton, 13 foot tall and 21 foot long REXY will travel over 7,000 miles on his trek across the country. In addition to the main national tour, The Borden Agency is also spearheading a second tour that features another dinosaur in a custom built glass truck. This second tour will be stopping at Walmart stores nationwide.
Dress For Success Cleaners Provides Turnkey Display System
Dress For Success Cleaners (DFS) has opened its first in-store dry cleaning location with Baker’s in Omaha, Nebraska, a Dillon Stores format, which is a Division of Kroger.
Baker’s shoppers can now enjoy the one-stop shopping convenience of Dress For Success Cleaners’ quality dry cleaning and laundry at low, everyday prices. Baker’s will benefit from increased shopping visit frequency and customer loyalty.
By meeting supermarket customers' demand for convenience, DFS provides an enhanced one-stop shopping experience.
MasterCard Unique Experiences And Global Premium Collection Cater To Affluent Segment
MasterCard Worldwide introduced MasterCard Unique Experiences, a new program designed to offer a unique set of benefits to its U.S. World MasterCard and World Elite MasterCard cardholders.
The program, which is exclusive to World and World Elite MasterCard cardholders in the U.S., provides access to fine dining, plush spas, high-end shopping, live performing arts events, golfing, and other unique experiences.
MasterCard is committed to developing innovative products and programs that appeal to the affluent segment, and empower them to live life to the fullest.
Said Jeff Portelli, Group Executive, Global Consumer Credit Products, MasterCard Worldwide, "MasterCard Unique Experiences and our Global Premium Collection provide our partners with a tremendous array of experiences and offers. We are delivering highly attractive product and service offerings that will help both issuers and merchant partners drive incremental spending while taking MasterCard to a top-of-wallet position within the affluent segment."
Beech-Nut Launches New Good Morning & Good Evening Baby Food Line
Beech-Nut Nutrition Corporation launched a new and innovative line of baby foods, Good Morning and Good Evening. The new offerings are based on significant research on the benefits of feeding infants based on the time of day and their nutritional needs. This new line of products makes choosing what to feed baby easier on moms, and more importantly, provides babies with the nutrition that they need to learn and grow at just the right times.
Much like adults, infants can benefit from a healthy breakfast that's made with whole grain and soluble fiber to encourage a steady release of energy throughout the morning to help keep them alert and eager to learn and play. At night time, because babies grow more when they are resting, they need a diet containing high quality protein to help build muscle. Beech-Nut food scientists applied these principles and created Good Morning and Good Evening, the first line of baby food that's specially formulated to provide babies with the nutrients that they need, when they need them.
Disney Debuts Dual-Screen Mobile DVD System
The new Disney Dual-Screen Mobile DVD System is the ideal road trip must-have available with dual-displays for more than one person to enjoy.
Said Chris Heatherly, Vice President of Global Electronics, Disney Consumer Products, "Kids aren't just using electronics at home; they are increasingly using them on the go. Our portable electronics line - from our in-car DVD system to our Pix digital cameras and Mix digital music and video players - give kids all the gear they need for both entertainment and capturing memories on their summer vacations this year."
Great for summer road trips, kids each can conveniently view movies on the go with the new Disney Dual-Screen Mobile DVD System. The new system comes with several faceplate inserts including Pirates of the Caribbean and Tinker Bell so kids can customize their own; both screens feature a 7-inch LCD display that easily straps on the back of each headrest in a car so kids can watch the same video image on two screens. It comes with built-in speakers, two headphones, a car power adapter, two mounting straps and a full function remote control. Available at retailers nationwide beginning with Target stores in May, the new players are currently shipping with a Disney DVD disc sampler at a suggested retail price of $179.99.
Ultreo Power Toothbrush Launched
Ultreo, Inc. has launched a revolutionary power toothbrush that combines ultrasound waveguide technology with precisely tuned sonic bristle action for a deep, gentle, long-lasting feeling of clean. Ultreo's proprietary technology uses ultrasound energy to transform normally inactive bubbles into pulsating bubbles that can remove plaque bacteria. While Ultreo recommends that consumers still brush for a full two minutes, these results should be excellent news for people who are in a hurry to get out of the house in the morning.
"Consumers understand what sonic technology can do - now they can enjoy the exceptional benefits that result when ultrasound and sonic technology are combined," said Jack Gallagher, President and CEO of Ultreo Inc. "Ultreo marks a major innovation in power toothbrush technology, the biggest we've seen in this category in 15 years." Ultreo's suggested retail price is $149.00.
HG Pet Body Wash Introduced
Hollywood Grooming, renowned as the pet groomer to the stars, is introducing its own specialty formulated Pet Body Wash and Conditioner -- HG Pet Body Wash. Besides being a gentle, organic, pH balanced and all-natural pet shampoo with no sulfates, HG Pet Body Wash™ is the first pet shampoo manufactured in an FDA approved facility and the first pet shampoo to include valuable antioxidants. This pet shampoo is also manufactured in several human and pet appealing scents, including Coconut, Lavender, Moroccan Mint, Oatmeal, and Rosemary/Cucumber. For the sensitive pet, a hypoallergenic brand is available. HG Pet Body Wash™ also offers an enriching leave-on Apple Conditioner.
O2 Sparkling Premium Vodka Debuts As World's First Sparkling Vodka
English Distillers has appointed Admiral Imports, Cedar Grove, NJ as the exclusive national importer for the U.S. for the introduction of O2 Sparkling Premium Vodka, the world's first Sparkling Vodka. Philip Maitland, an English inventor, is the creator of O2.
"Champagne is the number one toasting drink; Vodka the second. Being more of a Vodka drinker than a Champagne drinker, I wanted to combine the best of both and have a Sparkling Vodka," said Maitland, who formed English Distillers to produce the Vodka.
The bottles are of the finest heavy crystal glass to insure that nothing interacts with the special taste and quality of the Vodka O2, which is available in two strengths, 80 proof and 94 proof.
Chicken Of The Sea Launches Gourmet Tuna
Chicken of the Sea has introduced a new Genova brand of premium, Italian-style tuna and salmon. The Genova gourmet brand of all-natural yellowfin and albacore tuna, and sockeye salmon is rich in omega-3 and low in fat and calories.
A Chicken of the Sea spokesman said, “This new line adds to the health benefits of tuna and salmon by being packed in antioxidant-rich olive oil. In addition to its many health benefits, the new line offers gourmet taste and flavor that consumers want.”
Pop Rocks Hosts ‘Be a Pop Rocks Star’ Sweepstakes
Pop Rocks, makers of the original popping candy brand, is offering fans the chance to release their own unique musical genius, with the company’s first annual Be a Pop Rocks Star Sweepstakes.
Pop Rocks has invited children to enter into the sweepstakes by submitting original song lyrics about why Pop Rocks is their favorite candy treat. Five grand prize winners will each receive a Limited Edition Pop Rocks Star Satin Jacket to flaunt their new rock star status.
The Sweepstakes is being supported with in-store shipper display standees.
Hard Rock Park To Open In Myrtle Beach, SC
Hard Rock Park, the world's first rock 'n' roll theme park, is slated to open in Myrtle Beach in spring 2008. Hard Rock Park will celebrate the spirit of rock 'n' roll through a myriad of unprecedented rides and attractions.
Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including roller coasters, shows, children's play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project, creating a totally immersive full day experience.
Said Steven Goodwin, CEO of Hard Rock Park, "From the innovative technology to develop the rides and the entertainment experience to the truly priceless memorabilia we will have on display and special events we will host, visitors can expect a new standard of fun to rock fans of all ages."
Hard Rock Park will feature six distinct "rock environs" celebrating rock's culture, lifestyle, legends and irreverence including: Rock & Roll Heaven, British Invasion; Lost in the 70's, a large indoor mall where Britannia and America converge in the eclectic mix of Punk, Disco and Glam that dominated the 70's; Born in the USA - Salutes the birthplace and "melting pot" of rock; and Cool Country - Expresses a distinctively American form of music.
Hard Rock Park will hit the road in true rock fashion and embark on a six-city exhibition tour designed to spread news of Myrtle Beach's newest attraction. Dubbed "The Hard Rock Park Road to Myrtle Beach Tour," the tour will visit Hard Rock Cafes in major East Coast cities and collect pieces of rock memorabilia from each. Representing a bit of musical history from their respective cities, the memorabilia will ultimately find a permanent home within the Park for all to enjoy. As part of the tour, the popular rock band Sister Hazel will serve as the Park's official "rock emissaries," and perform at the Cafes at each tour stop. The Hard Rock Park Backstage Tour is also outfitted with various interactive displays.
Pinnacle Launches Palm.kiosk
The Pinnacle Corp. launched its new self service kiosk solution, Palm.kioskTM, powered by Xpedient to capitalize on the self service kiosk industry within the convenience store market.
"We are pleased to introduce Palm.kiosk to the market," says Denise Lewis, Palm POS Solution Manager. "Palm.kiosk will strengthen Pinnacle's food service offering and allow a platform to launch other kiosk-based functionality in the future using Xpedient's proven technology."
The self service kiosk is an extension of Pinnacle's Palm POS, adding even more integration convenience to their solutions offerings for current and future Pinnacle clients. Palm.kiosk will be offered on multiple hardware platforms including Ultimate Technologies, NCR, Pro-Tech and Meridian; and will support all basic QSR requirements of the convenience store industry. Initially, Palm.kiosk will include food service order operation capabilities but will be expanded to include additional functionality in the near future. Retailers will also have the option of fitting their Palm.kiosk units with custom graphics to provide another mode of advertising and communication to their customers at the self service kiosk.
UNIVERSAL Studios Hollywood Offers 'VIP Experience'
Universal Studios Hollywood is offering its star-treatment "VIP Experience," granting limited parties of guests expanded behind-the-scenes access to previously "off-limits" areas of the famed Hollywood dream factory, pampering them with an elegant continental breakfast at a VIP Lounge, offering unlimited food service at favorite theme park locations and ushering them to the front of the line at such world famous attractions as "Revenge of the Mummy -- The Ride" and "Jurassic Park -- The Ride."
Created by the Studio as a perk for its stars and business associates, the "VIP Experience" has been a favorite of celebrities ranging from European sovereigns to Hollywood royalty. Only in recent years, in response to growing demand for a "luxury" studio experience, has the program been offered to the public and never before with these new enhancements.
Denny’s Names Chmiel Sr. V.P., Concept Innov.
Denny’s has appointed Mark Chmiel to Sr. V.P., Concept Innovation. Chmiel most recently was Chief Marketing Strategist for Fresh Enterprises and the Baja Fresh division of Wendy’s.
Chmiel has led business development initiatives for such companies as Burger King, KFC, Dr Pepper, and M&M Mars.
Solo Cup Names Jungmann Sr. V.P., Consumer Sales & Mktg.
Solo Cup Company has appointed Steve Jungmann as Senior Vice President of Consumer Sales and Marketing. Jungmann, was most recently employed by Spectrum Brands, where he served as Senior V.P. of Sales. Prior to Spectrum Brands, he spent 20 years at Kraft Foods and from 2003 to 2005 he served as Kraft's V.P. of category sales.
DVDPlay Names Moore Sr. V.P. Retail & Sales
DVDPlay has appointed Melissa Moore Senior Vice President of Retail Operations and Sales. Moore joins DVDPlay after 14 years at ADVO Inc., where she was deployed for the last three years as the national account executive for Team Safeway.
Lennox Offers Ozone-Free Air Quality Products
Lennox Industries has introduced the industry's first comprehensive line of residential indoor air quality (IAQ) products that do not produce ground-level ozone. Indoor air quality products such as electronic air cleaners and portable ionic air purifiers are often used to improve air quality in homes, yet many produce ozone.
Said Doug Young, President and COO, LII Residential Heating & Cooling. "Developing the first comprehensive line of ozone-free indoor air quality products enhances home comfort and safety for consumers, while allowing us to pursue an excellent business growth opportunity." Independent studies suggest the market for IAQ products represents over $3.5 billion in annual sales and is expected to reach $10.4 billion by 2011.
Sonic Automotive Promotes Richards To V.P. Of Retail Strategy
Sonic Automotive, a leader in automotive retailing, has promoted Rachel Richards to Vice President of Retail Strategy and Process Management. Richards joined Sonic in July 2006 as Director of Enterprise Strategy and Project Management.
Globotech Offers Solo Hybrid Display
Globotech Displays produces the SOLO Hybrid portable exhibit, enabling exhibitors to create a visually appealing kiosk or product display with fully functional features including ample storage space, countertop workspace, shelves for product placement, and a huge die-cut banner to enforce a marketing message. This display system offers intelligent design, practical construction and cost-effective prices. For more information, contact Globotech Displays, (Web site) www.globotechdisplays.com
Eco.Systems Launches Sustainable Exhibits
eco.systems Sustainable Exhibits is offering a line of portable displays produced and packaged with our environment in mind. These pop-up displays pack into durable shipping cases molded from 100% post-industrial plastic with 100% recyclable components and panels. The exhibit systems include the Breeze, a 10-ft Curve Pop-Up and Light Breeze, a 6-ft Curve Table-Top. Both the Breeze and Light Breeze are available with either "Fabric Panels" (to apply detachable graphics) or "Graphic Panels" (full- panel digital graphic panels). For more information, contact eco.systems Sustainable Exhibits, 356 Turner Ave. NW , Ste. A, Grand Rapids, MI 49544; (Tel) 866.463.2611, 616.726.6269, (Fax) 616.988.3259 (Web site) www.ecosystemsdisplays.com
Chevron Implements Video At The Pump Program
Chevron Products Company recently selected PumpMedia, an outdoor digital media company, for its "Video at the Pump Program." The program is aimed at entertaining motorists while they refuel and drive traffic into the convenience store.
PumpMedia's "Pump Top Media" system combines proven and reliable components including Real Digital Media's NEOCAST® digital signage platform, and Avocent's Emerge™ MPX1000 HD multipoint extender solution. The system's robust hardware includes an energy-efficient and low-maintenance LED-backlit LCD display, delivering superior audio and video messages in all lighting conditions, and providing refueling motorists with targeted, high-impact and meaningful audio and video content. PumpMedia also manages the installation and implementation of its "Pump Top Video" systems, advertising sales, and network management. PumpMedia will be deploying the program at Chevron locations throughout the Western U.S.
Big3D Debuts 3D/Motion Lenticular Packaging
Big3D.com is launching 100% Lenticular cups and containers that are 100% recyclable. Made entirely from lenticular lens material, these cups and containers feature 3D depth and image vibrancy usually seen in larger-format lenticular graphics. By forming the container completely out of Lenticular lens, Big3D is able to achieve the most amazing depth and 3D effects ever seen in a Lenticular cup or container.
Big3D's 3D/Motion Lenticular containers are currently available as a beverage cup in four sizes: 12, 16, 20 and 32-ounce. Since the cup employs a classic rolled-lip design, standard lid types of a wide variety are easily available. Additionally, custom shapes and sizes can be developed for other packaging applications. The possibilities presented by this new product are varied: from promotional tie-ins to self-liquidating promo programs, from brand awareness projects to individual retail sale concepts. Made of completely recyclable Polypropylene, the 3D/Motion container fulfills the expectations of an increasingly environment-sensitive business climate.
For more information, contact Big3D.com Worldwide, 1419 M Street, Fresno, CA 93721; (Tel) 559-233-3380, (Fax) 559-233-3699, (Web site) www.Big3D.com
Anheuser-Busch Expands Long Ball Challenge Promotion Nationwide
Anheuser-Busch celebrates its 28th year as the "Official Beer of Major League Baseball" by expanding its popular Long Ball Challenge promotion to 177 markets nationwide, offering 111 different graphics options on team-specific packaging, and filming local "Anthem" spots featuring hometown fans of Budweiser-sponsored MLB teams.
I "For the past 130 years, millions of baseball fans each season enjoy America's favorite pastime with a scorecard in one hand and a Budweiser in the other," said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch. "Budweiser and Bud Light will demonstrate our commitment to baseball and sports fans, and create excitement for the annual rite of spring, through engaging, interactive promotions, advertising and packaging."
Budweiser's popular Long Ball Challenge pits the nation's best interactive home-run sluggers in head-to-head tournaments for a chance to win a VIP experience at the 2007 MLB All-Star Game. Over the next 11 weeks, more than 20 local competitions will be held in each of the 177 markets nationwide to determine regional qualifiers. Regional tournaments are held in 22 MLB cities to determine the 24 slots in the final bracket, hosted July 9 during MLB All-Star Week in San Francisco. All qualifiers also attend the MLB Home Run Derby, with the winner earning national bragging rights, a cash prize and a VIP experience at the MLB All-Star Game.
Sauvignon Republic Debuts Sauvignon Shooters With New Wine Flight Program
Sauvignon Republic, inspired by the nation's innovative saké bars and ethnic eateries, has launched an educational wine flight program featuring stylish, skinny tumblers and placemats, offering restaurant and wine bar patrons an unpretentious way to explore global styles of Sauvignon Blanc.
Program materials are available on a first-come, first-serve basis to restaurants and wine bars interested in featuring Sauvignon Republic's international Sauvignon Blancs from America, New Zealand and South Africa. Approximately 500 tumblers were produced for the program's debut.
Skybus Airlines & Nationwide Unveil First 'Branded' Airplane
Skybus Airlines and Nationwide have unveiled the airline's first "branded" airplane. The Airbus A319 displays a large Nationwide logo and the tagline, "Nationwide is On Your Side," on the exterior of its fuselage.
"At Skybus, our goal is to provide outrageously low fares to our passengers - fares significantly lower than what Columbus passengers are currently experiencing," said Bill Diffenderffer, Skybus CEO. "One of the ways we are able to do this is by offering both traditional and nontraditional marketing opportunities - like advertising on our planes."
Skybus is believed to be the only U.S.-based domestic carrier to currently make exterior fuselage space available to advertisers. Advertising opportunities are available on all Skybus planes as well as on the interior of the plane, allowing advertisers to create a complete "brand experience" for passengers. Nationwide will also place branded images inside the plane, including on the plane's tray tables, overhead bins and rest-room doors.
"This is another example of how innovation will help us cut through the clutter," said Jim Lyski, Nationwide's Chief Marketing Officer. "We're excited to be the first to demonstrate how this new medium can deliver our brand to consumers on a grand scale."
AVI offers the MediaWindow, an all in one
digital signage solution. At the heart of the MediaWindow is AVI's renowned, IP enabled, solid state MPEG 1&2 media player and a crystal clear LCD screen available in various sizes for an unparalleled turnkey digital signage solution. This device can be used individually or networked together and paired with the DAPortal, AVI's web-based comprehensive suite of remote management and monitoring tools for content delivery, device management, inventory, and marketing reports. MediaWindows are also available with bar code scanners, motion sensors, touchscreen, and other impactful accessories to get your message across. The MediaWindow is currently available with a networked or stand-alone media player. For more information on the MediaWindow, contact AVI, 8541. E. Anderson Drive, Suite 107, Scottsdale, AZ 85260; (Tel) 480-889-3233, (Fax) 480-889-3236, (Web site) www.avi-electronics.com
Panel Prints Introduces POP UP TOWER
Panel Prints Inc., a division of Keystone, has introduced the patent-pending POP UP Tower, a point-of-purchase display that pops up from a folded format into a 16"x62" or 25"x75" tower in less than 10 seconds. The POP UP Tower features high-impact aqueous, UV or film lamination, up to 7 colors, and an 18 pt or 24 pt SBS. The tower is available in a variety of shapes with custom designs also available. "The ease of Panel Prints' POP UP Tower leaves nothing to chance," said Randy Torrence, V.P. of Marketing for Panel Prints. "You simply unfold it and it literally pops into place." For more information on the POP UP Tower, contact Panel Prints, Inc., 1001 Moosic Road, Old Forge, PA 18518; (Tel) 800-557-2635, 570-457-8334, (Web site) www.panelprints.com
WTP Introduces Tabu Décor
WTP Corp. introduces Tabu Décor, a new collection of 16 decorative wood veneer sheets with applications for producing displays, fixtures and exhibits. Tabu Décor sheets are an evolution of Tabu dyed and reconstituted wood veneers that, for the first time, are laminated as pre-finished and decorative sheets. Tabu Décor sheets can be bonded to most substrates including MDF, particleboard and plywood. The unique benefits offered by the Tabu Décor Collection-dimensional stability, color uniformity and grain consistency-make these products fit for a variety of woodworking uses. For more information and/or samples, contact WTP Corp., 40 Burlews Court, Bldg. 4, Hackensack, NJ 07601; (Tel) 201-968-0101, (Fax) 201-968-0555, (Web site) www.wtp-corp.com
