Interactive Tabletop Displays Promote McDonald’s Anniversary
Reactrix Media Systems, a San Carlos, CA-based developer of interactive in-store media, deployed three of its projectable media systems in the newly-opened McDonald’s 50th anniversary restaurant located in downtown Chicago.
The interactive tabletop displays react in real-time to people’s movement, allowing McDonald's customers to have fun and connect with each other as they enjoy a meal.
“The Reactrix tables are a great way to showcase McDonald's sense of fun, opportunity and commitment to our customers-it’s all about creating a great, unique dining experience,” said Dan Wohlfeil, McDonald's.
Reactrix’ visioning technology actually “sees” and responds to consumers movement as they interact with the programmed media content.
For more information, visit Reactrix Media Systems at (Web Site) www.reactrix.com.
QuikTrip Stores Launch Interactive Kiosks
A new check-cashing and bill payment mini-kiosk is launching at QuikTrip convenience stores. CashWorks, a GE Consumer Finance Company, is offering both bill payment and check-cashing services through its new mini-kiosk platform.
Customers, including those with cash but not a CashWorks card can pay bills to more than 4,400 companies including utilities, cable, and phone service providers. The CashWorks kiosk can approve transactions for first-time users in minutes. Once a customer is enrolled, transactions typically take less than one minute.
According to CashWorks’ research, 45% of consumers who use the check-cashing service make purchases on the spot, and 81% say they plan to use the kiosk in the future.
TRIMSPA Displays Feature Slim Anna Nicole Smith
TRIMSPA has unveiled an assortment of p.o.p. displays featuring celebrity spokesperson, Anna Nicole Smith.
IBC/Shell New Hyde Park, NY, developed a sleek free-standing P.O.P. display that houses TRIMSPA’s aluminum bottles. A common stand and housing unit was developed with an adaptable face plate that can be changed and updated.
The unit is constructed of E flute corrugated, and is four color process printed. The base of the unit features a UV lamination for durability and can accommodate 12-24 product units.
An easy-to-assemble PDQ as well as a Power Chute unit was developed for Wal-Mart stores. The Power Chute holds 12-, 30- or 45-count TRIMSPA boxes. The large Power Chute units feature a modular insert that will accommodate smaller product.
Dunkin Donuts Launches Ice Lounge Sampling Van Tour
Dunkin' Donuts is conducting the Ice Lounge sampling van tour to promote the new taste sensations in its iced coffee line-up. In addition to French Vanilla and Hazelnut, the new ice coffee flavor choices include: Blueberry, Raspberry, Marshmallow, Caramel, Toasted Almond, Cinnamon and Coconut.
Iced Coffee enthusiasts will have the chance to sample the new flavored beverage line when the Ice Lounge sampling van tour stops in 30 cities and states on the east coast and westward to Chicago. The sampling van tour will stop at popular concerts, events and even the beach. Outfitted with funky lounge furniture, video games, and a live DJ, the tour is designed to be a mobile party, complete with giveaways and samples.
"The Dunkin' Donuts Ice Lounge sampling van tour is bringing the brand directly to young adults, enabling them to experience Dunkin' Donuts great iced beverages at the beach, park and wherever else they are having fun," said John Gilbert, Dunkin’ Donuts Vice President of Marketing.
Best Buy Taking Gamers To Next Level
Best Buy is refocusing its stores with the equipment, service and technical support to help gamers take their game to the next level. New experience stations are being rolled out to let gamers experience the benefits of complete gaming systems for themselves.
As the experience of gaming evolves, so too is the profile of the gamer. The stereotype of teenage boys playing video games has given way to a new reality. According to the Entertainment Software Association, the average age of a gamer in the U.S. is 30, and more than one-third of gamers are women.
“The gaming experience itself is changing,” said Jill Hamburger, V.P., Movies, Video Games and Toys at Best Buy. "It is more social and engaging than ever before. At Best Buy, our goal is to help people unlock the full potential of their gaming systems."
Mountain Dew And Microsoft To Giveaway Xbox 360 Systems Before Console Hits Store Shelves
Microsoft and Pepsi-Cola are conducting a promotion to put the Xbox 360 next-generation video game and entertainment system into the hands of thousands of people before the console hits store shelves. Beginning August 28, Mountain Dew, Pepsi's intense citrus soft drink, and Xbox will select a winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week for nine weeks straight in the "Every 10 Minutes' promotion.
To play, consumers will collect codes found under the caps of Mountain Dew and other participating Pepsi products, and enter codes in a personal online account at www.every10minutes.com. Participants will be able to choose which 10-minute drawing to enter, and can spread codes across different drawings or stockpile codes and put them all towards one drawing.
"The launch of the Xbox 360 system is the most anticipated event that will happen in gaming this year," said Dave Burwick, Sr. V.P. and Chief Marketing Officer at Pepsi-Cola North America. "We are thrilled to partner with Microsoft and reward our loyal Mountain Dew consumers with the hottest new gaming technology before anyone can buy it in stores, in a way that only Dew can do it."
"We are excited about teaming up with Pepsi-Cola to turn up the volume on the Xbox 360 excitement," said Mitch Koch, Corporate V.P. of Worldwide Retail Sales for Xbox. "Our co-marketing relationship is based on our commitment to deliver entertaining, top-of-the-line promotions to our customers."
Schwinn Introduces Sting-Ray Electric
The new Sting-Ray Electric shares the original design characteristics of the Street Series Sting-Ray, but adds an electric motor and battery pack. It will reach 14 mph and the battery will last two hours.
“Electric bicycles are a hot trend right now,” said Chris Hornung, CEO, Pacific Cycle, owner of the Schwinn Bicycles brand. “The Sting-Ray Electric takes this trend to a higher level by marrying superior power assist technology with the chopper design that Schwinn introduced to the market with the Sting-Ray.”
Cadillac Bicycles Unveils Six Bicycle Models
Cadillac Bicycles has unveiled six bicycle models, marking the introduction of this premium automobile brand to the bicycle market. The six Cadillac Bicycles include two "adventure-sport" models emphasizing comfort, one All-Road multi-use trail bike, one mountain bicycle inspired by its Escalade SUV and a performance Road bicycle modeled after its CTS-V sports sedan. The bicycles are built with the finest materials and craftsmanship available including a patented quick-adjust stem system (ATS), eight -speed internal drive system and disk brakes. Cadillac Bicycles will be available in independent, specialty bike shops for $500 to $1,900.
New One-A-Day Cholesterol Plus With Policosanol Introduced
Bayer HealthCare's Consumer Care Div. has introduced One-A-Day Cholesterol Plus, the first and only leading complete multivitamin specially formulated with heart-health supporting ingredients, including policosanol, which along with diet and exercise, can help keep cholesterol and blood pressure levels within the normal range. One-A-Day Cholesterol Plus is the newest addition to Bayer's broad line of One-A-Day products, which provide specially designed multivitamin formulas tailored for individual health needs.
Lowe's Appoints L. Stone Sr. V.P. Of Merchandising/Mktg.
Lowe's Companies has appointed Larry Stone Senior Executive Vice President of Merchandising/Marketing. Stone's responsibilities will include merchandising, marketing, store planning/development and store re-merchandising. Stone began his career at Lowe's in 1969 and has served in a number of increasingly responsible positions in merchandising and operations. He replaces Senior Executive Vice President of Merchandising/Marketing, Dale Pond, who is retiring.
Harman Specialty Group Appoints W. Schofield V.P. Sales & Mktg.
Harman Specialty Group has named Walter Schofield Vice President of Sales and Marketing for the Mark Levinson brand of high-end consumer audio products. Schofield has two decades of expertise in sales and marketing for the home theater and consumer audio sectors including positions at CWD International, Ensemble and Linn Inc. At Harman Specialty Group, Schofield will be responsible for developing marketing programs to enhance revenue, create effective partnerships and draw consumer notice.
XPOSIV TV Video Displays Are Launched In Upscale Venues In LA
XPOSIV TV, which features art and fashion videos delivered through an elegantly compact video display, has been placed at venues catering to affluent consumers in Southern California.
XPOSIV TV generates revenues by selling 15-second commercial slots to advertisers. The Company’s goal is to be the first and most renowned “video magazine” in the U.S., and to attract the most exclusive advertisers through strategic location placements, entertaining content, stylish design and new technology.
XPOSIV TV consists of a 19-inch flat video screen housed in a 21" x 26" stainless steel frame, giving it the appearance of a framed piece of art. The video plays automatically for a pre-set number of hours as determined by a timer.
For more information, contact XPOSIV TV at 912 E. 3rd Street, Los Angeles, CA 90013; (Tel) 800-570-8050, (Fax) 213-291-2168, (Web Site) www.xposiv.tv.
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