Creative World

Week of July 18, 2011

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Beaulieu Displays New 'Bliss’ HealthyTouch Carpet Line

Beaulieu of America, the nation's third largest carpet mill, has just created a new carpet line called Bliss HealthyTouch addressing the two top desires of carpet buyers: Ultra-softness and ultra-durability. In addition to ultra-softness and ultra-durability, Beaulieu also included its top proprietary features in this new carpet line: built-in Magic Fresh odor reducing treatment and Silver Release antimicrobial technology. Both are exclusive and help make the home and the indoor air feel cleaner and healthier.

Also included in Bliss HealthyTouch carpets are Beaulieu’s Lifetime Stain Warranty and 3M Scotchgard Protector for ultra-durability and easy maintenance. Beaulieu is supporting the launch at retail with a new display system containing a built-in self-tester area so shoppers can experience the power of the Magic Fresh odor reducing treatment.

Head & Shoulders Displays Feature MLB Star Joe Mauer

Head & Shoulders®, official shampoo of Major League Baseball, has added Minnesota Twins All-Star catcher, Joe Mauer, as the newest member to join its brand ambassador team. Joe will be featured in an integrated campaign that includes in-store displays at major retailers. With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports.

“Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Joe can help guys become more aware of the importance of hair care and grooming,”said April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble. Upshot, a Chicago-based marketing firm was the agency for the program.

Reebok Launches RealFlex Footwear

Reebok has launched RealFlex footwear, a first-of-its-kind running and training shoe designed to promote natural movement. RealFlex features 76 independent sensors on the bottom of the shoe strategically positioned to twist, bend, expand, and support to help athletes’ feet move naturally. The sensors work together throughout the athlete’s stride to help provide all the benefits of barefoot running,. The result -- the natural movement your foot biomechanically needs, with the protection to keep the foot safe from everyday elements.

Reebok’s RealFlex launch will be supported by an integrated marketing campaign. The campaign spans tv, digital, print and in-store with interactive elements that allow consumers to virtually sample the RealFlex technology.

WAC Lighting Unveils Versatile Custom Display Program For Lighting Distributors

To build lighting distributor sales while offering a broad selection of the latest decorative and task lighting for their customers, WAC Lighting has launched its first Custom Display Program, featuring a versatile, in-store display. "Our new custom display program offers customers unlimited freedom to build and design a unit that will showcase beautiful lighting in a minimal footprint," said WAC Lighting President Shelley Wang.

Designed with a clean, white background, the architectural looking display can be custom designed to feature a broad range of stunning LED art glass and crystal pendants and LED track luminaires. With a required order WAC Lighting will provide distributors with this free display which is 10-feet wide and eight-feet tall. The display features a back wall and foldout panels for wall sconces and an expansive grid to suspend a multitude of WAC ceiling pendants and fixtures. (Web site) www.waclighting.com

butter LONDON™ Nail Brand On Display In ULTA Stores

Consumers can now find their favorite butter LONDON™ products, including cutting edge colour nail lacquers, nail treatments, and pedicure essentials on display in all ULTA stores nationwide. butter LONDON's™ lacquers are inspired by runway trends, Great Britain, and Rock & Roll.

"We partner with the world's top designers to create custom nail colour palettes, making butter LONDON™ the leader in high fashion and non-toxic nail lacquers," said Nonie Creme, Founding Creative Director of butter LONDON™. butter LONDON™ products are formulated without the use of the harmful ingredients such as Formaldehyde, Toluene, DBP, or Parabens. Founded in 2005, butter LONDON™ has quickly developed a cult following amongst consumers and celebs alike.

"butter LONDON™ and ULTA are perfect partners," said Leslie Freytag, President and CEO of butter LONDON™. "Offering an affordable, yet luxurious selection of nail products, butter LONDON™ is high fashion, which serves ULTA's desire to provide affordable indulgences to their customers."

Couristan Debuts Outdoor Living Merchandising Unit

Designed to create an easy-to-browse shopping destination for today’s hottest outdoor/indoor area rugs, Couristan’s new ‘Without Walls’ Outdoor Living Merchandising Display Unit offers dealers the opportunity to fully customize their featured assortment. The ‘Without Walls’ display unit houses 40 2' x 4' area rugs and dealers can select from over 100 products among Couristan’s weather-resistant area rug collections. The optional wheel base provides the flexibility to easily move the fixture and merchandise these durable performance area rugs in outdoor retail spaces.

Kmart® Launches Western Union's Next Generation Of Walk-in Payments Service Adding To Kmart's 'One-Stop' Convenience For Consumers

Kmart's commitment to convenience, Kmart is now offering Western Union's enhanced Payments Service. Boasting an expanded biller network and a fast, easy experience for consumers at more than 1,200 Kmart locations in the United States, the Western Union® Payments Service enables consumers to pay their bills where they buy groceries and everyday household items. The Western Union Company, a global payments leader, has significantly enhanced its payments service, while expanding its walk-in biller network. The enhanced offering complements Western Union's web-based and text payment options, supporting its commitment to leading the industry in innovative comprehensive payments solutions that make paying bills easy for consumers. Additionally, the expanded network provides consumers the ability to make walk-in bill payments to most billers nation-wide, including mortgage, auto loan, credit card, utility, insurance, and telecommunications bills.

Kmart recently implemented a Western Union point-of-sale system to better serve money transfer consumers. "Our new Payments Service is directly supported by this system," said David Shapiro, senior vice president, Western Union Payments. "This makes the bill payment process user-friendly and convenient for Kmart shoppers."

SUBWAY® Restaurants To Reduce Sodium Levels

SUBWAY® restaurants has made a 28 percent reduction of sodium in SUBWAY FRESH FIT® sandwich choices. In addition to the sodium reductions on the SUBWAY FRESH FIT® menu, the brand has removed 15 percent of sodium across the board in its core sandwiches to provide customers more nutritious options and help lower sodium intake on a national scale. The reduced sodium offerings will eliminate 450 tons of sodium, each year, compared to sodium levels three years ago.

"Through the years, consumers have looked to SUBWAY for fresh and healthier food options," said Tony Pace, SUBWAY® Franchisee Advertising Fund Chief Marketing Officer. "In a continual effort to exceed their expectations, we felt it was important to take this leadership role in terms of sodium reduction. This is another manifestation of SUBWAY's mission to provide consumers with an abundance of made-to-order, flavorful and nutritious choices that they'll enjoy eating." The announced reductions show SUBWAY®'s commitment to support the National Salt Reduction Initiative (NSRI). The brand has already met the 2012 sodium benchmarks and will meet the 2014 benchmarks set forth. SUBWAY® is working on future sodium reductions as well as identifying opportunities to further enhance its nutritious offerings.

'Whole Foods Market® Do Something Reel' Film Festival Now Playing At AMC Theatres®

AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, is offering its guests the chance to see the "Whole Foods Market Do Something Reel Film Festival" in celebration. "AMC is committed to bringing quality, diverse content to our guests and the Whole Foods Market Do Something Reel Film Festival is a prime example of that," said Robert J. Lenihan, president of programming for AMC. "It is also an example of how we intend to amplify our pledge of bringing these powerful stories found in independent films to our guests through direct partnerships with independent filmmakers and film festival participation."

The festival is a collection of six provocative, character-driven films that focus on food, environmental issues and serve as reminder of small changes people can make for good while supporting budding green-genre filmmakers. The six films chosen for the inaugural festival include: BAG IT! - In this highly entertaining and eye-opening film, filmmaker Suzan Beraza follows Jeb Berrier as he navigates our plastic-reliant world.

LUNCH LINE - This deeply affecting film from filmmakers Mike Graziano and Ernie Park follows six kids from one of the toughest neighborhoods in Chicago as they set out to fix school lunch and wind up at the White House. ON COAL RIVER - A compelling and transcendent narrative on the human costs of coal and strip-mining. PLANEAT - This visually stunning film from filmmakers Shelley Lee Davis and Or Shlomi tells the story of the scientists, farmers and chefs tackling one of the greatest problems of our age: Western culture's love affair with meat and dairy. URBAN ROOTS - Filmmaker Mark MacInnis tells the powerful story of a group of dedicated Detroiters working tirelessly to fulfill their vision for locally grown, sustainably farmed food in a city cut off from real food and limited to processed fast food. VANISHING OF THE BEES - Narrated by Oscar-nominated actress Ellen Page, this cautionary tale from filmmakers George Langworthy and Maryam Heinen reveals the mystery of the disappearing bees, and the links to industrial farming and our attitude toward the natural world.

Scotts Miracle-Gro Launches Long-Term Initiative To Bring Gardens And Green Spaces To Communities

The Scotts Miracle-Gro Company has launched a multi-year community outreach initiative, GRO1000, that will result in the creation of at least 1,000 community gardens and green spaces by 2018, the company's 150th anniversary. "There are benefits that only a garden can provide, and we're honored to help bring some of these benefits to neighborhoods, schools and communities," said Jim Hagedorn, ScottsMiracle-Gro's chairman and chief executive officer. "We're proud to be working with great partners and so many local organizations that want to enhance the environment around them and also help provide for the less fortunate in their communities."

Key to the GRO1000 initiative are partnerships with Keep America Beautiful, the Garden Writers Association, Plant A Row for the Hungry, the National Gardening Association and the Franklin Park Conservatory, who are helping to bring community gardens and green spaces to cities across the United States, Canada and Europe. An additional focus of the GRO1000 initiative is an emphasis on the importance of harvest donations and the continuous need for fresh food.

"If every gardener plants one extra row of vegetables and donates their surplus to local food agencies and soup kitchens, a significant impact can be made in reducing hunger. Our long-time partnership with ScottsMiracle-Gro is about spreading this message. More importantly, it also sets in place a system for bringing surplus harvest to those who need it most," said Carol Ledbetter, program administrator for Plant A Row for the Hungry. To date in 2011, GRO1000 community gardens have been installed in Tampa, Los Angeles, and Houston.

3M Launches Scotch Magic Ec-Friendly Tape

In conjunction with the 50th anniversary of Scotch Magic Tape, 3M is continuing the innovation by launching the first-of-its-kind Scotch Magic Eco-Friendly Tape, which is made from more than 75 percent renewable or recycled materials. The boxed refill roll, including packaging, is made from more than 65 percent renewable or recycled materials. Because of its great adhesive strength, photo-safe formulation and performance, Scotch Magic Tape has been a fixture in homes, schools and offices for 50 years. Scotch Magic Eco-Friendly Tape offers these same great properties, now in an even more environmentally-friendly version.

"We're so excited to offer an eco-friendly version of the Scotch Magic Tape people know, love and use on a daily basis," said Pete Ley, Business Unit Manager for Scotch Home and Office Tapes at 3M. "We believe this is a great innovation during a time when people really are looking for those everyday things they can do to lessen their impact on the environment." Scotch Magic Eco-Friendly Tape is available at mass merchandisers, office superstores, drug, grocery and craft stores nationwide.

American Harvest Organic Spirit Launched

Sidney Frank Importing Company has introduced American Harvest, an organic vodka to which a proprietary blend of organic ingredients has been added, creating a truly unique vodka specialty. American Harvest is handcrafted in small batches from organic winter wheat grown on a family owned and sustainably managed American farm. It is distilled and bottled in Rigby, Idaho using water from aquifers deep beneath the Snake River plain. The result is a distinctly smooth and silky spirit with a crisp, clean taste. Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank, said, "American Harvest was built on a promise; from field to bottle, to create the finest quality product, without compromise to the environment or our nation's natural resources."

adidas Launches adiZero Crazy Light Basketball Shoe

adidas has unveiled the new adiZero Crazy Light, the lightest shoe in basketball. At 9.8 ounces, the revolutionary adiZero Crazy Light sets a new standard for basketball footwear at more than 15 percent lighter to help players be faster to improve performance on the court. The adiZero Crazy Light features a revolutionary new SPRINTWEB exoskeleton upper less than 1mm thick and seamlessly bonded to a nylon textile base to significantly reduce weight and provide increased support and strength. The web layout of the materials provides vertical and horizontal strength to give players optimum support for any cutting motion. The SPRINTFRAME external heel counter and TORSION SYSTEM are bonded together to allow maximum weight reduction, energy return and motion control. The adiZero Crazy Light traction system has varied engineered thickness to ensure maximum grip in high wear perimeter zones, and less thickness and weight in low perimeter zones like the midfoot. It also features longitudinal grooves in the heel and forefoot to provide support during extreme forefoot cuts. The adiZero Crazy Light will be available June 3 at Foot Locker in four colorways including sharp blue/white, black/red/white, grey/white/neon green and red/white. "No other basketball shoe compares to the new adiZero Crazy Light and it's a shoe that will revolutionize the game," said Lawrence Norman, adidas Vice President of Global Basketball. "The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court."

Bossa Nova Ups The 'Ante-Oxidant' Power With Organic Acai Pomegranate Juice Beverage Launch

Bossa Nova has introduced Organic Acai Pomegranate to its line of superfruit juice beverages. With the addition of this new flavor, Bossa Nova Organic Acai Pomegranate ups the superfruit ante by combining two antioxidant powerhouses in one delicious beverage. The new beverage is available at select retailers in Boston with a gradual rollout in markets.

"With Bossa Nova's new Organic Acai Pomegranate, we are offering an exotically delicious way to reap the amazing antioxidant benefits of acai and pomegranate," said Mark Ozimek, Bossa Nova brand manager. "Pomegranate juice is in high demand and Bossa Nova's new blend provides a delicious balance between luscious, tropical acai and tart pomegranate flavor that consumers will love."

Dropps® And TerraCycle® Partner To Offer Consumers 100% Zero Waste Laundry Detergent Choice

Dropps, the first laundry detergent product that's both convenient (toss-and-go dissolving pacs) as well as environmentally friendly, has partnered with TerraCycle to give consumers a 100% zero waste liquid laundry detergent choice. Until now Dropps pouches have been easy on the wrist, but not suitable for traditional recycling, despite being a fraction of the environmental footprint of giant plastic jugs. TerraCycle, which specializes in difficult-to-recycle packaging, is launching a new category in its popular Brigade® programs, the Dropps Laundry Detergent Pouch Brigade®, to make Dropps a 100% zero waste product, while earning greenbacks for charities and schools. By joining the new Dropps Laundry Detergent Pouch Brigade through www.terracycle.net, individuals, families and large-scale launderers can collect empty Dropps packaging and send them to TerraCycle. For each empty Dropps pouch, the collector earns two points that can be used to buy a charity gift or converted to cash for the charity or school of the collector's choice. The packaging will be recycled into a variety of products such as plastic lumber and housewares or upcycled into tote bags, laundry bags and more.

KonaRed™ Launches Beverage Powered By Hawaii's Own Superfruit With National Roll Out

KonaRed™ launches its 100% natural antioxidant beverage powered by Hawaii's own superfruit and complete with nature's most powerful antioxidants. The crisp, berry-flavored taste of KonaRed™ comes from the ripe, cherry-like fruit of the coffee plant that surrounds the bean. CEO and Co-Founder Shaun Roberts rediscovered the coffee plant superfruit (used for centuries in Ethiopian culture for its powerful antioxidants) in the mineral-rich soil of Hawaii's Big Island coffee plantations. KonaRed™ packs big flavor and big benefits in one bold bottle, made with 100% natural juice, blended with other body loving fruits, including pineapple, apple and raspberry, and no coffee beans, preservatives or added sugar or caffeine.

Maui Jim® Debuts Single Gradient Sunglasses, MauiGradient™

New MauiGradient™ sunglasses from Maui Jim® feature MauiGradient lenses, which are the company's first foray into single gradient technology. Maui Jim's new MauiGradient collection features a darker coating at the top that gradually gets lighter moving down the lens. With this technology, an appropriate amount of light is allowed to filter through certain areas, while less light comes through where protection is paramount. Each lens uses the company's patented PolarizedPlus®2 technology to cut glare, block harmful UV, and enhance color. Maui Jim's new single gradient lenses can be found in a range of frames, from fashion-forward to retro-aviators, crafted from lightweight, highly durable acetate or titanium with anti-corrosive hardware.

International Spirits Introduces Red Berry Vodka And Ivanabitch Brandy

International Spirits, LLC has added two new line extensions to its Ivanabitch brand spirits product line: Ivanabitch Red Berry Vodka and Ivanabitch Brandy. The Red Berry Vodka is Ivanabitch's Beverage Tasting Institute's Gold Medal-winning vodka infused with a delicious blend of red berry flavors. Ivanabitch Brandy is an extremely high quality VSOP French Brandy offered at value pricing. "We are continually searching for enhancements to the International Spirits product offerings that meet our corporate goal of providing high quality, superior tasting spirits at value prices to the marketplace," said Steve Koegler, chairman of International Spirits.

Replenish Bottling And Nypro Packaging Jointly Produce 'Reusable Dispensing System' For Liquid Concentrates

Replenish Bottling LLC and Nypro Inc. have formed a joint venture to provide global manufacturing solutions for a Reusable Dispensing System to companies who are looking for a more integrated, reusable platform designed specifically for liquid concentrates that reduces costs, lowers the environmental footprint and creates new product possibilities. Eastman Chemical Company also plays a key role by supplying specialty materials to the joint venture as well as Radius Product Development who will facilitate the manufacturing of the program. The "secret" to the patented, all-in-one bottle system is the use of a replaceable concentrate pod attached to the bottom of a reusable bottle that houses an internal measuring cup. Consumers mix the product at home, with their own water, instead of pre-mixing at a factory, giving the user multiple bottles of the product. Eliminating the bulk and weight of water not only reduces freight and distribution cost by 16- to 20-times over the standard disposable bottle, but it also reduces the amount of plastic, energy and CO2 by 90%. Completing the ecological benefit, the pods and bottles are fully recyclable and made with specialty PET resins developed and distributed by Eastman Chemical.

V8® Juice Expands Line To Include V8 Concord Grape Raspberry

Campbell Soup Company, maker of V8® juices, will help make it even easier for people to increase their daily servings with the introduction of two new varieties of its V8 V-Fusion® vegetable and fruit juice: Concord Grape Raspberry and Concord Grape Raspberry Light. The flavors are a new twist on a classic family favorite 3 - blending grape juice with the juice of apples, raspberries, sweet potatoes, carrots and other fruit and vegetable juices for a great-tasting grape taste - with a twist. Plus, each 8-ounce glass of V8 V-Fusion 100% juice provides one full serving of vegetables and one full serving of fruit. V8 V-Fusion Concord Grape Raspberry and Concord Grape Raspberry Light are available in 46-ounce bottles, and V8 V-Fusion Concord Grape Raspberry will be available in 8-ounce slim cans.

New SuperGravy™ Turns Any Pet Food Into SuperFood

Clear Conscience Pet®, founded on the principles of humane sources and superb nutrition, has launched SuperGravy™, the first-ever Holistic Instant Gravy Mix and Concentrated SuperFood™ enhancer for pet food. SuperGravy™ is formulated for dogs, cats, and ferrets of all ages, breeds, sizes, and lifestyles.

"SuperGravy is a healthy and delicious answer for pets that don't eat well due to any number of factors," said Anthony Bennie, the inventor of SuperGravy™ and the Founder and President of Clear Conscience Pet®: "Put a small scoop into any pet food, stir it with water, and watch the magic!"

Pisco Portón™ Rolls Out Nationwide

Pisco Portón, LLC, has completed the first phase of its national launch program with the rollout of Pisco PortónTM in Houston, Los Angeles, New York and San Francisco. The national launch program, which will encompass twenty-seven markets and be completed by the end of the year, will be supported by a multi-million dollar print, broadcast and online advertising, marketing and public relations campaign. Pisco, which means "little bird" in the language of the Quechua Indians, is a clear distilled spirit made from grapes and named after the town of Pisco, located on the coast of Peru. Unlike most other piscos, Pisco Portón™ is distilled using the Mosto Verde method, which is extremely expensive, and requires an inordinately large amount of grapes. It takes approximately fifteen pounds of grapes to produce one bottle of Pisco PortónTM, which rests for five to eight months in non-reactive containers called cubas de guardia before it is bottled. Pisco PortónTM is distilled to 86 proof (no water added) and never altered by aging in wood. Pisco Portón™ is handcrafted in small batches at Hacienda La Caravedo in Ica, Peru, the oldest distillery in the Americas (est. 1684), utilizing centuries-old distilling methods in combination with proprietary, state-of-the-art technologies.

New Fresh Step® Natural Scoop Litter Offers Powerful Odor Control And Strong Clumping To Natural Litter

The Fresh Step brand has introduced Fresh Step Natural Scoop, a litter that combines super absorbent natural pine shavings with the unrivaled odor-control performance of activated carbon. The result is a litter with the same great odor control ingredients as Fresh Step traditional clay-based litter, with the sustainability benefits of natural wood.

"For a long time, natural, plant-based litter was a great idea that just didn't perform," said Jay Stilwell, marketing manager for Fresh Step litter. "By adding our proprietary activated carbon to our specially cut pine shavings, we are at last able to offer a litter with natural ingredients that traps odors and clumps with the best of them. The result is a natural option that keeps your cat box from smelling like, well, a cat box." Fresh Step Natural Scoop litter is available at retailers nationwide.

Whole Foods Market® To Carry New Dr. Bronner's Fair Trade And Organic Coconut Oil

Dr. Bronner's Magic Soaps, the top-selling brand of certified fair trade and organic soap worldwide, is expanding into the grocery aisle, with a brand new culinary coconut oil. Dr. Bronner's Magic "All-One" Fair Trade and Organic Virgin Coconut Oil (VCO) is fresh-pressed, unrefined and offered in two varieties "white kernel" and "whole kernel." Versatile and healthy, VCO can be used for stir-frying, soups, sauces, baking, deserts and body care. Extensive field research in the tropics shows that people who follow a traditional diet high in coconut oil enjoy excellent cardiovascular health.

BornFree® Introduces New Eco-Friendly Baby Bottles

BornFree®, world leading BPA-free baby brand, has launched its new eco-friendly line of recyclable baby bottles and national recycling program. BornFree Eco-Friendly bottles are available in 5oz and 9oz Eco Classic and Eco Deco varieties. After use, these bottles can be returned to BornFree where they will be recycled into other products such as toys and furniture.

"BornFree has always been committed to a baby's health and wellbeing; now we're also committed to preserving the earth's precious resources. Our products are not only safe for your baby, but also safe for the earth," said Ron Vigor, President and Co-Founder of BornFree. "By purchasing BornFree Eco-Friendly bottles, consumers are making a conscious decision to do their part for both the health of their baby and the health of the planet."

All-Natural Asian Foods Innovator Introduces New Crispy, Seaweed Snacks

Annie Chun's, Inc., a leading producer of all-natural, quick and easy Asian foods, will be introducing Roasted Seaweed Snacks, providing a healthier, tasty alternative for snackers who desire a delicious crunch. The product will be available this spring in stores nationwide in two varieties, Sesame and Wasabi. They can be eaten like potato chips, but have the advantage of just 30 calories and 2.5 grams of fat per serving. Made with roasted seaweed, the company compares it to the Japanese nori used for sushi but crispier and seasoned with zesty flavor.

Kraft Offers Premium Gevalia Coffee Brand

Kraft Foods, the world's largest roast and ground coffee company, has made its premium coffee brand, Gevalia, available for purchase in supermarkets, mass merchandisers and other retail outlets across the U.S. The Gevalia in-store selection will start with a complete line of 10 consumer favorites, including ground, whole bean, decaf and flavored options.

"Gevalia is known and loved by millions who've purchased it online because it delivers on its promise of rich, smooth taste that's never bitter," said Domenic Borrelli, Vice President of U.S. Coffee. "We're telling retailers the good news now. And, we're confident the convenience of being able to purchase Gevalia in stores will attract and delight an entirely new audience of discriminating coffee lovers."

Rite Aid Promotes Tony Montini To EVP Of Merchandising

Rite Aid Corporation has promoted Tony Montini to Executive Vice President of Merchandising. Montini most recently served as Senior Vice President of Category Management. In his new position, Montini will oversee field merchandising and the company's new store format development in addition to his current responsibilities for category management.

Fossil Adds Luis Samaniego As SVP, Luxury Brand Management

Fossil, Inc. has appointed Luis Samaniego as Senior Vice President of Luxury Brand Management. Samaniego most recently served as Vice President, Global Merchandise Manager -- Luxury at DFS Group where he was responsible for the global merchandising of watches, fine jewelry, fashion jewelry and accessories.

Proprint Services Creates Hybrid Easel/Case Card

Proprint Services has created a hybrid easel/case card providing great flexibility. Custom die cutting and application of an easel on the reverse allow the hybrid piece to be utilized in the field in a variety of different ways. For more information, contact Proprint Services, 5621 Finch Ave. East, Toronto, Ontario, M1B 2T9 Canada; (Tel) 888-776-7768, (Web site) www.pop-online.com

3DFusion Demonstrates Glasses Free 3D Live Camera

3DFusion has unveiled a live camera 3D without glasses at the recently held National Association of Broadcaster's trade show in Las Vegas, Nevada. 3DFusion demonstrated a "LIVE" 3DTV video feed from the 3ALITY Digital 3D camera array, as they captured live Basketball play on the basketball court constructed outside of Central Hall at NAB to be shown on 3D Fusion Without Glasses TV. 3DFusion President Steve Blumenthal, said, "Though we are targeting the richness of the With Glasses 3D imaging, our 3DFMax images are designed to mimic the way the eye sees. It is a more "real" natural 3D image which can be enjoyed as effortlessly as conventional television without any eyestrain, viewing restrictions or unacceptable side effects. With the 3DFMax 3DTV technology, the viewer can adjust the 3D depth impact to his personal preference, on the fly in real time. He has the same control as he would in correcting color or adjusting volume with his remote control". Fore more information, contact Stephen Blumenthal, 3DFusion, (Tel) 212-425-7070, For more information, visit (Web site) www.3dfusion.com

Miller Lite Encourages Beer Drinkers To “Save Their Summer”

The Miller Lite Taste Points program allows consumers to collect points found on specially marked packages of Miller Lite by checking-in on foursquare at participating bars and restaurants. Consumers can bank Taste Points, team up with friends and use them to enter for the chance to win thousands of daily and weekly prizes, or one of three epic prizes, including an around-the-world journey. Retail point-of-sale featuring the Miller Liteguards supports the program.

“Great-tasting Miller Lite is here to save beer drinkers from having anything but an epic summer,” said Grant Leech, VP, Marketing for Miller Lite. “Our Taste Points program will reward loyalty in a very cool and multi-faceted way, utilizing unique codes on specially marked packages of Miller Lite in concert with popular social-media platforms such as Facebook and foursquare.”

Kendall-Jackson Ships 1.75 Million Corks To Anthropologie Stores For Window Displays

Kendall-Jackson Estate Winery has shipped 1.75 million wine corks to 153 Anthropologie stores to promote the preservation of Mediterranean cork forests, which support biodiversity. The program is part of a joint effort between the Philadelphia-based fashion retailer and the Cork Forest Conservation Alliance (CFCA), an Oregon non-profit with which Kendall-Jackson works closely on waste reduction efforts.

“Working with Anthropologie and CFCA is a great way to raise awareness of the 13 billion corks that end up in landfills each year,” said Robert Boller, VP, Sustainability for Kendall-Jackson. (Web site) www.kj.com

Brisk Promotional Cooler Door Clings Help Engage Consumers To Enter Contest In-Store

In order to capitalize on the MMA phenomenon, Brisk has launched a campaign for a chance to win a trip to an event. Proprint produced the point of sale materials for this program including the repositionable cling, a 4" x 6" piece printed on a Heidelberg press on lowtac repositionable vinyl. This allows the cling to attach easily to cooler doors, windows and displays at eye level to draw the consumer to the product and contest. The country wide promotion ran very successfully and increased the sales volume of product while at the same time engaging the consumer to enter to win. (Web site) www.pop-online.com

Provision Interactive Partners With Lifestyle Ventures To Help Finance 3D Network Rollout In Convenience Stores

Provision Interactive Technologies, is partnering with Lifestyle Ventures, LLC whereby Lifestyle will underwrite the cost of manufacturing and installing Provision's 3D Holographic displays in approximately 500 convenience stores located in the Western United States. The Convenience Store Network will be the largest 3D out-of-home digital network in the United States. The displays will be capable of projecting floating 3D holographic videos in front of the screen without the need for any special glasses and without any discomforting eye stress.

Provision will be handling the ad sales, network administration, and content production. Each store will have Provision's 3D Holographic Display. The convenience store network rollout is scheduled. "We are very thrilled by this new opportunity to expand our relationship with Lifestyle," said Provision CEO Curt Thornton. "This partnership allows Provision to showcase its powerful glasses-free, eye stress free, 3D technology to consumers on a mass scale for the first time." (Web site) www.provision.tv

SKYY Infusions® Dragon Fruit Launches

SKYY Infusions® Dragon Fruit is the first dragon fruit infused vodka available nationwide, blending authentic dragon fruit with SKYY's premium distilled vodka, creating an exotic cocktail experience reminiscent of the fresh, sweet taste of juicy red berries. SKYY Infusions Dragon Fruit offers an all-new superfruit experience. For those tired of acai and pomegranate, dragon fruit is a superfruit that boasts a unique and unexpected flavorful taste direct from a lush rain forest.

Mountain Dew Cup With QR code Available At Taco Bell Gives Consumers Opportunity To Download Free Music

Consumers visiting participating Taco Bell locations can purchase a large fountain cup that features a quick response (QR) code which, when scanned by the QR reader on their smartphones, allows them to download free music and videos from Mountain Dew Green Label Sound, the program dedicated to showcasing emerging recording artists. Ten different Green Label artists - one per week - will be featured during the course of the promotion. "Green Label continues to be a fantastic platform for breaking new artists," said Hudson Sullivan, Brand Manager, Mountain Dew. "And this cup provides us with a great opportunity to drive fans toward new music."

"The Mountain Dew Free Music cup is a perfect example of the kind of creativity we deliver to our retail partners in the quest to drive added value to their business," said Margery Schelling, Chief Marketing Officer, PepsiCo Foodservice. "The use of QR technology that lets consumers instantly download that music definitely puts this promotion on the leading edge of innovation." PepsiCo Foodservice designed the Mountain Dew Free Music cup exclusively for Taco Bell in conjunction with promotional agency TracyLocke. QR and mobile technology for the promotion was developed by GMR Marketing. (Web site) www.gmrmarketing.com

SX Debuts New Line Of Premium Latin Spirits

SX Latin Brands has unveiled a new line of premium Latin spirits infused with sensual and exotic ingredients to deliver the ultimate taste experience. SXchachacha, 100% agave reposado tequila with a hint of honey and the exotic bite of Mexican lemons, has debuted in addition to an aged rum called SXcalypso, spiced with mint and Caribbean lemons, and SXsamba, cachaca-style rum with a hint of sweet limes and smooth vanilla. Said SX CEO David Knight, "SX delivers sensual and exotic tastes to discerning consumers looking for delicious, premium spirits that can be enjoyed over ice or inside their favorite cocktails." (Web site) www.sxliquors.com

Red Mango Introduces Raspberry Cheesecake Frozen Yogurt Nationwide

Red Mango, retailer of all-natural probiotic frozen yogurt and fresh fruit smoothies, has introduced its newest frozen yogurt flavor, Raspberry Cheesecake, at stores nationwide. "It's sinfully good without the sin," said Dan Kim, founder and chief concept officer of Red Mango. "I love to create addictive and innovative flavors the all-natural way, and nothing demonstrates this better than our new nonfat Raspberry Cheesecake frozen yogurt."

At just 80 calories per 1/2 cup serving, Raspberry Cheesecake is gluten free, kosher and fortified with natural probiotics that help support a healthy immune system. Red Mango locations across the country are promoting the new Raspberry Cheesecake flavor, which will be available for a limited time only. (Web site) www.redmangousa.com

New Belgium Brewing Promotes New Playful Summer Seasonal: Somersault Cheerful Ale

New Belgium Brewing is debuting Somersault Ale as the brewery's brand new summer seasonal. Somersault is a fun roll around on the tongue, while requiring only the minimum of palate gymnastics. New Belgium Brewer Grady Hull, said, "Although this beer will replace Skinny Dip for now, we think people will embrace our newest seasonal creation and enjoy its drinkability." This new amber tinted blonde offers a twist for hot days of cold beer drinking and will be available in most New Belgium markets from April-September. Point-of-sale materials promote Somersault Ale at retail.

Meredith Video Studios And Premier Retail Networks To Produce And Deliver Video Content In Mass Retail Outlets

Meredith Video Studios and Premier Retail Networks www.prn.com have partnered to develop, create and produce custom video content that PRN will distribute to millions of shoppers in more than 4,500 retail and supermarket locations across the United States. The agreement couples PRN's proven expertise in developing effective content and messaging for unique in-store environments with Meredith Video Studios' extensive production experience.

Meredith Video Studios and PRN will customize hosted how-to segments and scripted narrative vignettes that will air on PRN's Checkout TV® and HDTV Networks at major retail locations. Video lengths will run from 30 seconds to two minutes, focusing on topics ranging from better living and wellness to parenting and entertaining. The videos will leverage Meredith's home, shelter and parenting expertise, and will be based on content from Meredith's expansive brand portfolio including Better Homes and Gardens, Parents, Family Circle, More, and Fitness magazines.

"This agreement with Meredith creates a great opportunity for marketers to sponsor engaging and highly relevant content in places where millions of people are actively making purchasing decisions every day," said PRN Chief Sales Officer D. Scott Karnedy. (Web site) www.meredith.com

Ines Henrich, Kristin Stevens To Lead The Marketing Arm's New Office In Greenwich

The Marketing Arm, an integrated promotion and marketing agency, has tapped Ines Henrich and Kristin Stevens to lead its new office in Greenwich, Conn. Mike Paley, The Marketing Arm's senior vice president for shopper marketing, said, "Together they'll build the team that will create, execute, and measure shopper marketing programs across all points of contact." Henrich joins The Marketing Arm as vice president/account service. Stevens has been named vice president/planning, responsible for shopper insights. (Web site) www.themarketingarm.com

Event Architects Grows, Rebrands As agencyEA

Event Architects, a Chicago-based experiential marketing agency, has changed its name to agencyEA. Fergus Rooney, owner and CEO, said, "The new name is a reflection of who we've become in the past two years and represents the expanded capabilities and expertise we offer our clients." That expertise includes the development and integration of a new Creative Services department, spearheaded by co-directors Clinton Withers and Chase Gooch. Rooney and managing partner Gabrielle Martinez also introduced two new executive-level positions: Rick Weber as Vice President of Client Services and Jon Kirsch as Director of Production Services. (Web site) www.agencyea.com

Wingstop Promotes Glider Sandwiches

Wingstop, the national chain that specializes in made-to-order chicken wings, is expanding its menu to include its original version of the chicken sandwich - Gliders. Made with a three-ounce boneless, all white meat chicken breast, then coated in Wingstop's proprietary seasoned breading, the sandwich is cooked-to-order and served on a fresh-baked yeast roll with pickle slices, and sauced and tossed in any of the nine Wingstop proprietary flavors, or plain.

"The Glider sandwich brings another great tasting product to our menu," said Andy Howard, Wingstop Chief Marketing Officer. "Since they are available in all of our flavors, or plain, it's like introducing ten sandwiches in one, and it offers guests more options for lunch and dinner." Gliders are being promoted in restaurants nationwide and are available for a limited time only. (Web site) www.wingstop.com

David Weinstock Appointed Creative Director At Mr Youth

Social marketing agency Mr Youth has appointed David Weinstock Executive Creative Director. Weinstock will be responsible for overseeing the agency's creative direction and work for all clients, including Bing, Coca-Cola and Xbox. Weinstock comes to Mr Youth from Euro RSCG in New York, where he was a Creative Director, contributing to successful campaigns for high-profile clients, including Dos Equis' "Most Interesting Man in The World" campaign. (Web site) www.mryouth.com

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