DVDPlay AEMs Rent Or Sell DVDs 24/7
DVDPlay, Inc., innovator of the first remotely managed, fully automated retail machines, has introduced two new second-generation Automated Entertainment Machines (AEMs), suitable for installation in restaurants, grocery stores and virtually any location movie watchers frequent. These two Internet connected machines will provide a revenue source for retail chains while offering the newest and most convenient way for people to rent or buy the latest hit movies.
"Our second-generation AEMs are designed for high-volume areas as well as smaller traffic locations," said Jens Horstmann, DVDPlay CEO. "We expect to see these systems available in large national retail stores including fast food and grocery stores. Using these systems, customers will now be able to rent or buy the latest DVDs in less than a minute and return them in less than 20 seconds. This will help draw foot traffic to businesses, increase business appeal and offer the business new ways to make money."
DVDPlay AEMs are advertising-enabled through DVDPlay's ADPlay™ Network, which offers businesses an entirely new way to increase revenue through televised, in-store ads or static ad displays that reach the customer at the moment when they can immediately buy products. The AEM's small footprint (5 square feet) is ideal for placing AEMs inside or outside of locations where consumers come and go every day. The new AEM100i and AEM350i hold 102 and 350 DVDs, respectively. The systems feature an intuitive, fully automated touch-screen interface and provide complete movie descriptions and information.
ExxonMobil Opens On The Run As Respite For Weary Drivers
Americans love life in the car, but they hate life on the road, according to Ben Soraci, U.S. Manager of ExxonMobil's company-operated On The Run convenience stores.
To help provide a small oasis from the crowded highways, On The Run's design engineers have gone as far as designing each store's layout with drivers' needs in mind, to make it as easy as possible to find what they want, in a friendly atmosphere. On The Run convenience stores are easily accessible from the highway and offer light meals and stimulating beverages to give weary drivers a break from the road.
Corona Pub Sign Increases Brand Presence
The Gambrinus Company wanted a unique sign that would increase brand presence for Corona Extra beer in more on-premise establishments while maintaining a link with its current "Miles Away From Ordinary" beach-themed ad campaign.
This sign achieves a refined look with its engraved pewter-look beach scene plaque, rich wood centerpiece and decorative scrolled wall hanger. The juxtaposition of these diverse elements made this pub sign very different from other pub signs and helped to ensure placement.
The Corona Pub Sign was produced for the Gambrinus Company by Heritage Sign & Display, located in Nesquehoning, Pennsylvania.
Labatt USA Promotional Banners Target Local Markets
Labatt USA required promotional banners that would tie-in Dos Equis imported beer on a local market basis. The creation and customization of each banner caters to a local market feel. The customized Dos Equis promotional banners were each distributed to San Diego, San Francisco, Arizona and Los Angeles.
The Dos Equis promotional banners were manufactured by ProPrint Services, Inc. based in Toronto, Canada.
New Glidden Ceiling Paint Features EZ Track Technology
Glidden Ceiling Paint with EZ Track ™ Technology is a new product that goes on pink, dries white and has clear benefits for do-it-yourselfers. Now available at The Home Depot stores and independent hardware, paint and home center retailers nationwide, Glidden Ceiling Paint with EZ Track Technology is faster, easier to apply and less complicated for DIYers who find ceilings difficult to paint. While the concept of tracking paint is not new to the industry, Glidden's technology is entirely unique. According to the Company, drying time is dramatically reduced to just 30 minutes, paint is pre-mixed so it does not require messy additives and colorants, and the shelf life is nearly two years, compared to other tracking paints that lose their formulation and become regular paint within just two weeks.
Fresh2 Odor-Eliminating Light Bulb Introduced
Fresh2, an odor-eliminating compact fluorescent light bulb is the newest tool for tackling offending odors. A special coating of titanium dioxide is what gives Fresh2 the ability to break down odors, according to Technical Consumer Products, which developed and manufactures Fresh2. Since the Fresh2 bulb must be exposed to air to work effectively, it works very well in lamps with shades but not in fixtures that completely enclose a light bulb.
"Fresh2 is a truly multi-tasking light bulb," said Sharon Gallagher, Product Manager. "It not only eliminates common household odors and provides comfortable light, it uses 75% less energy than standard bulbs and generates only one-tenth of the heat." Fresh2 was recently introduced in Toledo, OH, the national test market, during the first and second quarters of 2004.
Diageo Names N. Suter Drew Sr. V.P., Mktg.
Diageo has named Norma Suter Drew Sr. V.P. of Marketing for premium white spirits and for scotch brands currently managed by Schieffelin & Somerset, which have been transferred to Diageo NA. Drew was formerly V.P. of Brand Marketing of Philip Morris USA and prior to this, worked at Procter & Gamble as the Brand Manager for Coast Soap.
American Eagle Outfitters Names M. Leedy Chief Mktg. Officer
American Eagle Outfitters, Inc., has appointed Michael Leedy Chief Marketing Officer. Leedy will assume responsibility for Marketing in addition to his role in Strategic Planning and E-Commerce, and will report to Jim O'Donnell, CEO. American Eagle Outfitters is a leading lifestyle retailer that designs, markets and sells its own brand of relaxed, casual clothing for 15- to 25-year-olds.
MICE DisplayWorks Portland Adds Gales And TeSelle
MICE DisplayWorks Portland has added Rick Gales as Account Executive and Miles TeSelle as Senior Designer to its growing staff. MICE DisplayWorks is a division of industry leader MICE North America. "Growing our team by adding Rick and Miles signals our long-term commitment to partnering with clients to achieve their business objectives and exceed their creative expectations," said Dan Hones, V.P. and G.M., MICE DisplayWorks Portland.
Great Gazebo Offers G300 Pop-Up Display
The Great Gazebo has introduced the G3000 Curved Wall Pop-Up Display, ideal for indoor trade shows and outdoor events. The display fits in 10' trade show booths to create dramatic back walls with high-resolution graphics. Front and end panels are digitally produced and laminated ? front and back The exhibit sets up in 20 minutes and weighs just 70 pounds. Features include compact storage, spring tension, which opens the frame in seconds, lightweight bars for magnetic application of graphics, interlocking bars secure frame in place and two 200W Halogen Lights with clip-on frame. For more information, contact The Great Gazebo, Inc., 2244 West Britton Road, P.O. Box 299, Morrice, MI 48857; (Tel) 800-962-2767, 517-625-2011, (Fax) 517-625-2015.
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