Creative Online Weekly <br> July 20, 2010

Week of July 20, 2010

banners

BJ's And Duracell Launch Co-Branded Wing-Stacker Battery Display
BJ's Wholesale Club requested P&G's Duracell brand develop a secondary display which would achieve the following objectives: display Duracell's best major alkaline cell batteries for both everyday merchandising and special promotional activity; minimize retail floor space and be durable enough to withstand the heavy foot traffic and pallet activity within a high volume club store; co-brand the display with the Duracell and BJ's logos, and help the club shopper purchase the right sku; and create as many as two out of category placements per store, especially during the holiday period, when 35% of annual alkaline battery purchases take place; ensure two-sided shopability to maximize retail placement options.
The durable permanent structure is built to withstand heavy shopping and restocking activity by both shoppers and store associates. Each cell type sku is clearly marked on the display shelf fronts. The display's narrow front-to-back dimension allows it to be merchandised in-aisle and adjacent to multiple categories. The display can also be shopped from two sides. The unit is designed to accommodate both brick pack and carded-clamshell packaging for Duracell. The header's height and simple graphics provide a clear signpost effect for the Duracell brand. This enables shoppers to have visibility of Duracell and triggers impulse purchases.
The Wing Stacker accommodates promotional signage on each side, such as the BJ's Breast Cancer Awareness event. The program was a major success for Duracell in the BJ's chain. All 180 plus BJ's Clubs had at least one Duracell Wing Stacker in-store. The BJ's Duracell Wing Stacker was produced by New Dimensions Research Corp.,. (Web site) www.ndrc.com

Schick® Introduces Hydro To Men's Shavers
Energizer introduced the new Schick Hydro™ that will revolutionize men's shaves by protecting and caring for skin while it removes hair thanks to many new technologies proven to reduce irritation. While current Schick razors deliver high performance, Schick Hydro is nothing less than a total rebuild of the razor system - blade cartridge, lubricating system, trimming blade, and handle -all working together to reduce shaving irritation. Schick is also launching its first line of shave gels in the U.S. under the Hydro banner, which will help men prepare their faces for shaving and add an extra boost of hydration to their skin. The Schick Hydro razor will be available to consumers in three-blade and five-blade versions. The three-blade version delivers high performance and protection for men seeking top performance at a better value. The Hydro five-blade offers the latest in razor technology, including a never before seen flip trimmer, an Advanced Hydrating Gel Reservoir with vitamin E and five smooth glide blades. Central to the Hydro innovations is the addition of Skin Guards, innovative skin protectors that smooth out skin between blades, protecting the skin during shaves; an Advanced Hydrating Gel Reservoir that delivers concentrated moisturizing lubricants to the skin, going well beyond conventional lubricating strips; the advent of a flip trimmer, which allows men to flip back the Hydrating Gel Reservoir for precise edging and shaving in tight areas; and a new ergonomic handle design.

EntertainmentXpress To Release Xpress Box Kiosk
EntertainmentXpress has partnered with Videosystem Inc., Schio, Italy, for exclusive, worldwide distribution of a custom manufactured kiosk they refer to as the "Xpress Box." As the name implies, the new design directly addresses the current industry issue of a long wait time for movie rental and returns.
"We are very enthusiastic about becoming an exclusive partner with EntertainmentXpress for the Xpress Box project. This innovative hybrid of the kiosk vending station incorporates the latest technologies to create a total entertainment platform for today and the future. The entire concept and features are built around ease of use and the total customer experience," said Stefano Tassello, CEO of Video System Inc., one of the largest DVD kiosk manufacturing specialists in the world.
The Xpress Box kiosk will include a separate Xpress return station that will double as a pickup station for online orders, two additional Xpress preview stations for viewing movie choices, and the main Xpress check out station that will also serve as another preview station for movies and video games. Incorporated in the kiosk will be a 32" LCD screen for advertising and display purposes. Once development is complete, Kiosks will be SMS messaging capable and serve as media filling stations to digital storage devices which include flash drives, SD cards, MP3 players, memory sticks and more.

B.W. Cooper's Organic Iced Brew Tea Debuts In 7-Eleven Stores
7-Eleven® stores across the country are the first retail outlets to offer on its Big Gulp fountain beverage machine USDA-certified organic iced tea, developed by International Tea Master Barry W. Cooper and the Cooper Tea Company nationwide. Cooper created B. W. Cooper's Iced Brew Tea™ in 2003 as an all-natural tea concentrate, made from real tea, with no artificial colors or added flavors. 7-Eleven offered it as an option on the fountain machine since that time. But earlier this year, the tea blend was converted to organic tea and received USDA organic certification. 7-Eleven made the switch on their fountains and now serves the new organic tea in its stores that offer B.W. Cooper's unsweetened tea.
"Our mission is to craft the best iced teas possible and make them available to tea lovers everywhere," said Tea Master Cooper. "We are the first company to provide the industry with an organic tea that can be conveniently served on fountain machines."

Florida 7-Eleven Is Retailer's First 'Green' Store
7-Eleven® is opening its first "green" 7-Eleven® store in DeLand, Florida as defined by the U.S. Green Business Council's (USGBC) Leadership in Energy and Environmental Design (LEED) standards. When 7-Eleven embarked on site selection for its first green store, the construction team chose a previously developed commercial location where an auto mechanic shop had operated. The site was covered with an impermeable asphalt surface, but now more than a third of the new 7-Eleven property includes areas landscaped with native, drought-tolerant plants and permeable surfaces.
Designed by Burke Hogue Mills and TLC Engineering for Architecture of Orlando, the store's architectural features - a 24-foot façade, arched entryway, standing-seam roof, trellised outdoor eating area, interior skylights and Florida ambiance - are customers' first clues that the new DeLand 7-Eleven store is different. With its sand-colored stucco exterior and brown and green accents, the store even looks earth-friendly. However, many features not immediately evident to a customer are what differentiate this store environmentally and contribute to a pleasing, shopping experience.
"There has been a great deal of support for this project from the community and our partners," said Tony Edwards, 7-Eleven construction manager for the Florida division. "As a result, we will open a store that is more efficient, attractive for the neighborhood, and environmentally friendly."

Bacardi® Torched Cherry™ Flavored Rum Introduced
Just in time for spring and summer entertaining, BACARDI® introduces its latest flavor innovation, BACARDI® TORCHED CHERRY™. Combining the rich, bold taste of Barbados cherries with the light, smooth infusion of Torch Plant aloe, BACARDI TORCHED CHERRY flavored rum is a refreshing spirit with a distinguished taste. Torch Plant aloe is a succulent, nectar-rich ingredient indigenous to South Africa that pairs ideally with Barbados cherries, also known as Acerola.
"In the fast-changing world of flavors our goal is to meet consumers' needs for popular flavors that deliver an exotic twist at an accessible price," said Gordon Chisholm, Brand Director, BACARDI Flavored Rums. "Building on the enormous success of last year's BACARDI DRAGON BERRY introduction, BACARDI TORCHED CHERRY delivers infusion-based and industry-first flavor combinations and is a fresh, dynamic spirit that can be enjoyed alone or in a variety of cocktails."

Caribou Coffee First Major U.S. Coffee Retailer To Commit To 100 Percent Rainforest Alliance Certified™ coffee
Caribou Coffee, the second-largest gourmet coffeehouse operator in the nation, is the first major U.S. coffeehouse committing to 100 percent Rainforest Alliance certification for all of its coffees - a goal the company has set to achieve by the end of 2011. To celebrate the announcement, guests can now purchase two new 100 percent Rainforest Alliance Certified™ blends, Lacuna and Lakeshore Blend, at all Caribou Coffee locations nationwide. The two new coffees will join the five Caribou Coffee blends that are already 100 percent Rainforest Alliance Certified - Colombia Timaná, Guatemala El Para so, Sumatra Samosir Batak, La Minita Peaberry and Costa Rica Sombra del Poro.
Rainforest Alliance Certified coffee farms ensure that the environment and wildlife are protected; workers receive decent wages and improved working and living conditions; workers and their families have access to education, medical care and clean water; and coffee is harvested and processed responsibly. Farms that comply with certification criteria are awarded the Rainforest Alliance Certified seal of approval.
"Caribou Coffee recognizes that a good cup of coffee goes beyond taste - it starts with farming practices that are environmentally and socially responsible," said Chad Trewick, senior director of coffee and tea for Caribou Coffee. "One hundred percent certification is a very aggressive goal but one that we're proud to set. We're helping ensure that our customers get premium coffee and our sourcing partners benefit environmentally, socially and economically." As a part of this commitment, Caribou Coffee will work with its current growers to achieve Rainforest Alliance certification before sourcing new partners.

Cargill And Ore-Ida Get 'Back To Basics' To Give Grocery Retailers A Powerful Package Of Recipes, Co-Merchandising And Discounting For Meat And Potato Products
America's love affair with meat and potatoes is as strong as ever, and a new promotional partnership combining Cargill ground beef with Ore-Ida® potato products provides grocery retailers a flavorful comfort food combination. The program includes helpful recipes, discount coupons and co-merchandising, to entice consumers during the late winter and early spring months.
The "Back to Basics" promotion will be featured at more than 1,800 retail grocery locations across the country. This collaboration is part of Cargill's ongoing and ever-evolving effort to cater to consumers' love of ground beef while providing cost-effective, timesaving meal solutions. The promotion with Ore-Ida potatoes includes recipe pads displayed at the ground beef case, featuring four hearty meat and potatoes meals: Shepherd's Pie, Beefy Mushroom Stew, Cheesy Sloppy Joes and Cowboy Meatloaf & Potato Casserole. "We're extremely pleased to get 'Back to Basics' by pairing our ground beef with Ore-Ida potatoes, a fun and trusted brand," said Elizabeth Gutschenritter, Cargill brand manager. "Sales of both ground beef and frozen potatoes are up, so this collaboration makes sense in that it highlights affordable, easy-to-prepare recipes incorporating both popular products."
"We are excited to be partnering with Cargill on the 'Back to Basics' program," said Wendy Joyce, vice president, Ore-Ida brand. "The program allows us to provide our consumers with delicious comfort food recipes during the winter months at a great value." The joint Cargill-Ore-Ida promotion also offers a variety of support for retailers including point-of-purchase materials - with dual placement at both the fresh meat case and in the freezer aisle - that create awareness and draw shopper attention. In-store materials at the meat case include large and mini T-stand posters, 90-degree signs, recipe pads and on-pack coupons on ground beef. Freezer door clings are located near the Ore-Ida products in the frozen food section.

Jennifer Hudson's Design Shines on New '7-Eleven Coffee Cup With A Cause'
Oscar and Grammy award-winner Jennifer Hudson chose a candle to light up the side of the second celebrity-designed "7-Eleven® Coffee Cup With A Cause." Hudson's cup goes on sale today at participating 7-Eleven stores across the U.S. and will be available through May 31 or while supplies last. Proceeds from the cup featuring Hudson's personal design will benefit her designated charity, Boys & Girls Clubs of America.
Hudson made a surprise appearance at a Chicago-area Boys & Girls Clubs of America location March 31 to formally announce her partnership with 7-Eleven and officially launch the cup's sales. Featuring a brightly burning candle as the focal point, the cup is inscribed with the words "Light of Peace" in Hudson's handwriting.
"7-Eleven's 'Coffee Cup With A Cause' program not only lets me give back to an organization that really helped me while I was growing up in Chicago," Hudson said, "but also is an opportunity to tell others about the great work this organization continues to do. The Boys & Girls Clubs provide safe places for kids to learn and grow, not just in Chicago but across our country and on U.S. military bases around the world."
Throughout 2010, 7-Eleven will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in its U.S. stores. Proceeds from sales of the cups benefit the featured celebrity's charity of choice. These cups can be filled with any 7-Eleven hot beverage and customized with a selection of creams, syrups and spices at no extra charge. "We know worthwhile social causes are important to our customers, and 'Cups With A Cause' provides them an easy way to support different organizations throughout the year while enjoying a great cup of coffee," said Rita Bargerhuff, 7-Eleven chief marketing officer. "By partnering with a variety of celebrities and charities like Jennifer Hudson and the Boys & Girls Clubs of America, our customers can help make a positive impact on thousands of lives."
While 7-Eleven guarantees a minimum donation of $250,000 to each charity, donations could reach as high as $300,000, depending on the number of cups sold. Consumers can drive up donations through the purchase of the celebrity-designed cups.

Regal Entertainment Group Launches New Giant Screen Format RPX: Regal Premium ExperienceSM
Regal Entertainment Group has launched a new giant screen all-digital format called the Regal Premium ExperienceSM ("RPX"). The RPX is a custom-built premium environment featuring elegant and luxurious seats with high-back headrests, a giant immersive screen illuminated by high-quality digital projectors and completed with a state-of-the-art sound system.
The first RPX location will open on May 7 at Regal Cinemas E-Walk Stadium 13 on 42nd Street in New York. The Regal Premium Experience at E-Walk will include a massive screen stretching more than 60 feet wide to present bright, eye-popping movies in RealD 3D and 2D. The brightest, clearest images possible are delivered to the screen by dual 30,000 lumen digital projectors. The 100,000 watt digital audio system will surround moviegoers in a specially designed 9.1 speaker array providing pinpoint sound. This powerful sound system incorporates 273 loudspeaker components including eight 21" subwoofers for deep resonating bass.
"Regal patrons have shown a strong preference for viewing films in premium environments," said Greg Dunn, President and COO for Regal Entertainment Group. "Each RPX location will be individually designed and tailored by our technicians and will feature high-quality digital projectors and screens complemented by a custom surround sound system. The addition of the RPX locations to Regal's already successful IMAX® strategy will complement and extend the number of Regal theatres featuring premium movie-going experiences."

DASANI® Celebrates New PlantBottle™ Packaging With Limited Edition Green Hats Designed By Do-It-Yourself Expert Erica Domesek
DASANI® has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling. The stylish green hats - created by Domesek from everyday household materials - will support the launch of the new 100-percent-recyclable PlantBottle™ plastic bottle packaging, made from a blend of up to 30 percent plant-based materials.
Domesek's hat design aims to highlight the green cap on the new recyclable PlantBottle while promoting do-it-yourself fashion as another easy way consumers can fit recycling into their everyday lives. "DASANI PlantBottle packaging is both made from renewable material and recyclable," said Abigail Greene, DASANI senior brand manager at Coca-Cola North America. "Erica's designs will help us spread the word of our West Coast DASANI PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers."

uni-ball Extends Successful Multi-Channel Marketing Campaign And Challenges Consumers To 'Re-Think Ink' As Critical Security Measure
uni-ball, specially formulated with uni Super Ink™, is challenging consumers to protect themselves against identity theft by rethinking the ink they use on their most important documents. This ink helps prevent check and document fraud by forming an unbreakable bond with paper fibers. The uni-ball® brand recently began touting the security benefits of uni Super Ink with the launch of a multi-channel marketing campaign featuring broadcast television, out of home media, digital media, and social networks.
Uni-ball is also taking the popular campaign to the streets by holding an interactive event at the NBC Experience Store in New York City for the entire month of April. The popular tourist destination at 30 Rock has been transformed into a virtual "uni Super Ink Laboratory" from April 1-30. Experience Store Staff members will be able to answer questions, show video 'experiments' by uni-ball brand experts and hand out an additional 100,000 samples of the uni-ball Jetstream™ RT pen.
"Consumer demand to experience uni Super Ink has been overwhelming, and we look forward to launching this new phase of the campaign," said Ryan Rouse, Senior Brand Manager for uni-ball. "We're thrilled that people want to experience our product and learn about an affordable and effective way to combat this type of identity theft."

New MyFord Touch 'Coaches' Drivers To Improve Fuel Efficiency; Navigation Adds Eco-Route Feature
When it comes to achieving the best possible fuel mileage the way you drive can be nearly as important as the vehicle you drive. Ford's advanced new in-vehicle system - MyFord Touch™ - offers an array of real-time information on fuel economy performance that can coach drivers to get more miles to the gallon and save on fuel costs. In addition, MyFord Touch's map-based navigation system offers an Eco-Route option that quickly calculates the most fuel efficient route a driver can take to get from A to B.
MyFord Touch is the latest innovation from Ford to help drivers optimize fuel economy. It builds on the fuel efficiency "coaching" concept Ford pioneered on its SmartGauge™ with EcoGuide cluster for the 2010 Ford Fusion Hybrid and Mercury Milan Hybrid as well as the all-new 2011 Lincoln MKZ Hybrid. The system provides real-time fuel economy data and promotes fuel-efficient driving by showing a graphic of growing leaves and flowers.
"We have learned that when we provide drivers the information and tools in an interactive and entertaining way, they want to drive more fuel efficiently," said Jim Buczkowski, director of Global Electrical and Electronics Systems Engineering. "MyFord Touch provides an unprecedented level of information and interaction so drivers can make the choice to be more fuel efficient."

Activent Wireless Temperature Controlled Air Vent System Introduced
The Activent is a new wireless electronically controlled air register that opens or closes automatically to maintain a constant and optimal room temperature. The patented Activent replaces existing vent/register covers in any home or business, converting them into active components in a zoned heating and cooling system -- eliminating the all-too-common problem of an over-heated or over-cooled room. The Activent "zones" a home or business by automatically gauging the temperature of that room and wirelessly closing the vent when that temperature is reached, allowing the desired temperature in a room to be easily set and achieved. The Activent can be used as a retrofit in any home or business, as part of a remodel or in any new construction. It can be easily installed in just 5 minutes as a DIY project for a homeowner, or a new construction project by a professional.

American Licorice Company Introduces 'Natural Vines'
American Licorice Company, one of the nation's most respected licorice manufacturers, has introduced Natural Vines, a new line of premium, gourmet soft licorice created for the discerning licorice connoisseur. Natural Vines are made from all natural ingredients and contain no artificial flavors or preservatives. Available in two flavors, Black and Strawberry, Natural Vines will be available beginning in May, 2010 from select grocery stores, natural markets and gourmet food distributors.
"Today, many consumers are more health conscious and are looking for products that don't contain ingredients created in a laboratory," said American Licorice spokesman Michael Kelly. "Natural Vines are just that-natural."

Black & Decker Launches Three All-New Mowers Offering Unparalleled Power And Convenience
This spring, Black & Decker has launched three new mowers, including the 36 Volt, 19 In. Rechargeable Mower with Removable Battery (CM1936), 36 Volt 18 In. Rechargeable Mower with Rear Bag (CM1836), and the 12 Amp, 18 In. Corded Mulching Mower with Rear Bag (MM1800). The newly designed, highly efficient corded and cordless mowers offer users unparalleled power and convenience, making yard care easier and better than ever before.
"Now users can achieve a manicured lawn, without the hassles commonly associated with gas-powered mowers. Our new mowers feature a high-performance, super efficient motor and a new and improved blade design to generate better cut results and longer run time," said Joe Newland, Group Product Manager, outdoor products for Black & Decker. "With our new cordless units, users will be able to cut up to a typical 1/3 acre home site with just one charge."

Coors Light Home Draft System Introduced
Coors Light has expanded distribution of its new Coors Light Home Draft system, a CO2 pressurized package, providing 16 12-ounce pours of real draft beer. With more than one-third of legal-drinking-age consumers preferring draft beer over bottled or canned beer, this package provides a true draft beer experience, delivering a consistent smooth pour with minimal foam. It fits perfectly inside your fridge and stays fresh for up to 30 days.
"We know consumers are increasingly looking to make their lives more convenient and we believe enjoying 'refreshment as cold as the Rockies' should be an easy thing," said Rick Gomez, vice president of marketing for Coors Light. "Now beer drinkers don't have to mess with opening a bottle or can of Coors Light and then pouring it into their glass. They can just open their refrigerator door to get a real draft beer experience."
The expansion of the Coors Light Home Draft system, following a successful test of the new package, is being supported with retail merchandising in convenience and grocery stores.

Crest Debuts Crest Pro-Health Sensitive Shield With Sensitivity Protection
Crest has introduced Crest(R) Pro-Health(TM) Sensitive Shield, the newest addition to the Crest Pro-Health family. Crest Pro-Health is the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath, and whitening. Individuals struggling with sensitivity no longer have to spend their time and money using more than one toothpaste to get comprehensive oral health protection for their teeth and gums. Crest Pro-Health Sensitive Shield contains the active ingredient Stannous Fluoride which reduces sensitivity by blocking the painful triggers from stimulating nerves inside the tooth. Stannous Fluoride also binds to enamel to create a micro-thin shield around the tooth protecting it from future encounters with stimuli, such as hot and cold drinks or foods.

Cheetos Unleashes New 'Mighty Zingers' Snacks Nationwide
New Cheetos Mighty Zingers are the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos, which is part of PepsiCo's Frito-Lay division. Building on the launch of Cheetos Giants in 2009, each brightly colored bag is packed with a punch, combining two unique flavors into tiny but mighty snack clusters that are great on their own, but even better together. There's even a playful perforated "pouring tab" up top, making it easier than ever to pop a delicious handful of Mighty Zingers straight into the mouth. Mighty Zingers come in two varieties, including Ragin' Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, and are now available nationwide.
"We're always looking for ways to bring fun into our consumers' lives and offer them products that provide a release from their busy days," said Rudy Wilson, vice president, marketing, Frito-Lay. "From the flavors to the shape, we're excited to see how people enjoy and play with this tiny two-taste Cheetos snack."

e'pack Environmental Furniture Debuts
Environment has introduced the e'pack collection of seating, occasionals, planters, and lamps. Since its origin, this California-based company has chosen to anchor its work in the respect for the planet and mankind.
Under designer Jean Marie Massaud's guide, Environment debuts e'pack, where the e stands for efficient, environmental, and economical. "The e'pack pieces are light, comfortable and compact, thus requiring minimal packaging, storage and reduced energy use in transport, all precious resources," said Massaud.
The e'pack collection includes: seating in wood and reclaimed fabrics that are naturally light, resistant and soft with a lived-in and familiar essence, designed by Marc Berthier. Planters made with natural canvas or organic leather that is supple enough to allow it to be rolled down vertically to adjust to the desired height. Low tables and stools constructed with sturdy organically tanned leathers and reclaimed wood frames. A series of ceiling and floor lamps made with recyclable Tyvek, a DuPont material that has a higher strength to weight ratio than paper and new to Environment as part of the e'pack collection and an exceptionally light modular shelving system made of honey comb cardboard and recycled paper.

GE Unveils Unique LED Bulb
GE Lighting's new Energy Smart® LED bulb is expected to consume just 9 watts, provide a 77-percent energy savings and produce nearly the same light output as a 40-watt incandescent bulb, while lasting more than 25 times as long. The new GE Energy Smart® LED bulb is expected to outperform currently available products that may be underwhelming consumers right now. GE scientists and engineers designed the bulb to better direct light downward on the intended surface and all around, not just out the top of a lampshade, as most current LED bulbs are prone to do. The new GE LED bulb offers 450 lumens-the Energy Star® threshold to be considered a 40-watt incandescent replacement. Currently available LED bulbs produce 350 lumens or less. GE has filed multiple patent applications for the bulb and expects it will be an ENERGY STAR® qualified LED omnidirectional light bulb.

New Samuel Adams LongShot Variety Six-Pack Hits Shelves Nationwide
Samuel Adams is unveiling the 2010 LongShot Variety Six-Pack, which is now hitting store shelves. New Hampshire resident Michael Robinson's Old Ben Ale and New Mexico resident Ben Miller's Mile High Barley Wine recipes are included in the Variety Pack after besting more than 1,300 entries and being chosen as the winning homebrews in the 2009 Samuel Adams LongShot American Homebrew Contest. In addition to Mike and Ben's winning brews, Samuel Adams also honors Employee Homebrew Winner Jeremy White for his Lemon Pepper Saison. All three winning homebrewers had the opportunity to brew alongside the Samuel Adams brewers in Boston. The 2010 LongShot variety six-pack is available nationwide in select retail stores and includes two bottles each of Michael Robinson's Old Ben Ale, Ben Miller's Mile High Barley Wine, and Jeremy White's Lemon Pepper Saison.

Old Spice Introduces Odor Blocker Body Wash - Blocks Body Odor for 16 Hours
Old Spice today announced the introduction of new Odor Blocker body wash; designed to detect, neutralize and protect guys from all kinds of body odors for 16 hours. The Odor Blocker launch was kicked off with a series of new commercials, starring Terry Crews, which re-enforces the long-lasting power of the new body wash.
Odor Blocker combines a clean scent to keep guys smelling great and feeling fresh throughout the day. The formula for Odor Blocker is designed with a proprietary, breakthrough technology to stop odor - before it starts - by targeting and neutralizing the source. "Guys need a body wash that can protect them from odors throughout an active day," said James Moorhead, Old Spice Brand Manager. "Old Spice Odor Blocker body wash contains 16 hours of odor blocking power to keep guys smelling fresh all day long."
Odor Blocker is the first Old Spice body wash to contain the odor blocking technology to provide body responsive odor protection for up to 16 hours. Old Spice developed the technology specifically to help safeguard men from their natural tendency to release certain odors when they sweat, while providing long-lasting freshness.
Old Spice Odor Blocker is available now with an SRP of $3.99 for a 10 oz bottle. To learn more about Odor Blocker and for downloadable product images, please visit: www.OldSpiceMediaCenter.com.

New Jenn-Air Pro-Style Range Collection Features Advanced LCD Screen For Enhanced Usability
Jenn-Air will debut this fall a collection of Pro-Style® gas and dual-fuel freestanding ranges equipped with high powered, precision burners and advanced 7-inch color LCD touch screens designed to help cooks get the most out of the oven's industry leading performance. Offering enhanced usability, the "touch anywhere" screen provides easy access to a host of features organized in an intuitive tab format. Whether baking, broiling or roasting, the new Jenn-Air® Pro-Style® ranges give cooks the power and versatility to achieve great results. A 20,000 BTU PowerBurner, the highest in the industry, provides all the power needed for high-temperature cooking. Burners feature electronic Ignition and Flame-Sensing Reignition ™ so cooks can rest assured that their burners will light and stay lit.

Issey Miyake Reveal New Floral Variation Of Latest Fragrance
This spring, Japanese fashion designer Issey Miyake reveals a bold new variation on his latest fragrance, 'a scent by issey miyake' launched last fall by Shiseido. With even greater femininity and floral opulence, imparting a sensation of enveloping sweetness, 'a scent by issey miyake' Eau de Parfum Florale reveals a more lavish generosity, offering a genuine alternative to the freshness of the Eau de Toilette. The bottle of 'a scent by issey miyake' Eau de Parfum Florale incorporates elements of the original design, retaining the interplay of finishing effects with the smooth transparent front and frosted glass sides. The floral spirit of the new Eau de Parfum is conveyed by the light, pale "peach-pink" tint of the fluid itself, which reflects through the clear glass surfaces to colour the entire bottle.

New Health & Wellness Coffee Innovation Offered at Whole Foods
A unique line of health & wellness coffees, BEAN & BODY is bringing a fresh take on coffee to America through retail partner Whole Foods. Rich in protective antioxidants from a variety of sources, the single-serve, canned coffee lattes launch on the news of mounting scientific research from Asia and Europe which have found evidence that while coffee can lift your mood it can also reduce the risk of Parkinson's, Alzheimer's, heart disease, and type 2 diabetes. Erik Lukas, one of the co-founders of the company, said, "I'm thrilled that we can share a new vision of what coffee can be through the first health-focused line of iced coffees." The initial health & wellness blends include: COFFEE ANTI-OX - a harmonious blend of organic coffee and the health-promoting antioxidants of pomegranate, acai, and blueberries (low caffeine); COFFEE MarTEAni - a sophisticated blend of organic coffee and top-grade organic green tea with exotic spices (low caffeine); COFFEE RESCUE - a rejuvenating blend of organic coffee and ashwagandha root; and COFFEE ENERGY - an uplifting rainforest blend of organic coffee and yerba mate.

American Greetings Taps Into New Card Sending Experience
Consumers looking for the perfect birthday sentiment will find an innovative new greeting card from American Greetings called On Tap™, which combines a funny birthday greeting with an interactive element that delivers a little surprise -- and a lot of smiles. When the recipient opens the card, they're greeted with a message from a humorous bobble head character that instructs the user to tap somewhere on the card. The character then unleashes a birthday wish for all to hear, whether it is something they say, sing, or pledge to them. With characters like President Barack Obama, a nun, a cheerleader or other fun bobble heads, On Tap offers a perfect greeting card option for anyone who enjoys a good surprise and a little birthday humor. Consumers can find On Tap cards from American Greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores.

NexCen Brands Appoints Tony Valles To Vice President Of Non-Traditional Development
NexCen Brands has appointed Tony Valles to the newly created position of Vice President of Non-Traditional Development for NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands. Valles will be responsible for developing franchise locations in venues such as convenience stores, airports, universities, and other non-traditional retail locations.

Spike Tv Promotes Niels Schuurmans To EVP, Brand Marketing And Creative
Spike TV has promoted Niels Schuurmans to executive vice president, brand marketing and creative. Based in Spike's New York City offices, Schuurmans was formerly senior vice president of the department. In his expanded role, Schuurmans will continue to oversee all marketing as well as managing all creative aspects relating to the visual presentation of the Spike brand, he will oversee all on and off air promotion and marketing and integrated marketing creative.

Creative Fabrications Takes Aim At Waste Of Display Stand Industry
Pinquist Tool and Die Company, family-owned metal fabricator and manufacturer of display stands, has launched Creative Fabrications, a business will take aim at the waste and inefficiency of the display stand industry, in which it is common practice for businesses to discard their display stands after minimal use. Instead of throwing the stands away, businesses can turn them over to Creative Fabrications. When businesses need display stands again, Creative Fabrications will repair and redesign stands from their stockpile to the design specifications of the business. Then they will return them to the business good as new but at one-third the price of new stands. For more information on Creative Fabrications, contact Candace Oshinsky, PInquist Tool and Die Company. (Web site) www.pinquisttool.com

Goldleaf Plastics Introduces "Green" Sign Holders
Goldleaf Plastics, Inc. has introduced its new line of "Green" sign holders featuring specially formulated PETG that meets the demands of our customers who are looking for environmentally friendly materials. This new material provides many of the properties of standard PETG sheet while containing over 40% pre-consumer content. In addition to the standard sign designs, the company can custom design products or build to fit any application. To learn more about this environmentally friendly product contact Goldleaf Plastics, (Tel) 1-866-808-5488. (Web site) www.goldleafplastics.com

Philadelphia Area Large Format Printer RMH Image Group Creates Drew Marine Trade Show Exhibit
RMH Image Group, a leading large format digital printer in the Philadelphia area, recently produced an eye-catching trade show exhibit for Drew Marine. RMH was called upon to produce all of the graphic panels and supply all of the trade show hardware. The project consisted of graphic wrapped podiums with aluminum counter tops, a media wall with graphic panels and halogen lights and a display wall with three magnetic graphic panels, which could be joined to create a single seamless display or separated to create three individual displays. (Web site) www.rmhimagegroup.com

Interactive Bar Table Produced By Ad Time Media Combined With Use Of EyeClick's EyeStep Interactive Technology
Ad Time Media has used EyeClick's EyeStep Interactive Technology to create an Interactive Bar Table, a 7ft. long, 2ft. wide, 45in. tall fully enclosed projection table. Instead of walking over a projection and having some shadows, the projection is enclosed and comes from the inside of the table. By placing a glass on it or wiping your hand or moving an object, the image will react to the movement. For more information, contact Ad Time Media, (Tel) 516- 437-8052, (E-mail) info@adtimemedia.com or visit, (Web site) www.adtimemedia.com

Aisle Sentry Offers Retail Safety Warning System
Aisle Sentry offers a unique, patented hazard warning system designed to aid in the prevention of slip-and-fall and other aisle related accidents. The system offers immediate, continuous floor safety coverage across an entire facility through the strategic placement and use of its safety units.
An individual Aisle Sentry unit is a self-enclosed (surface-mounted, shelf-mounted or free standing) device, which is easily activated by any employee simply by activating the concealed caution arm. The unit is not only an extremely effective warning device, but also provides eye-level, drop-in advertising space which can be used in a broad variety of applications. Major product features include: Warning Signal-the current 85dB alarm (or verbal warning) is audible within 15 feet of the unit with battery life in excess of 500 hours. Shelf Mounting Brackets, designed so units can be at a consistent level throughout the aisle, regardless of shelf height. Snap-in Hinge Attachment designed to pivot (if unit is bumped, returns to centered position).Advertising Slots, designed for easy installation and removal of in store messages. (Web site) www.aislesentry.com

Inwindow Outdoor Morphing Shoppers At The Grove In LA To Mark Blu-Ray Release Of Avatar
Inwindow Outdoor has launched a ground-breaking outdoor digital exhibition created in conjunction with Fox Studios and Zenith Media, at The Grove in Los Angeles to mark the Blu-ray release of Avatar. The free-standing structure, comprised of multiple digital screens and centrally located at the famous LA mall, uses customized technology developed in-house to morph faces of shoppers into Na'vis as they watch.

The success of Avatar called for an eye-popping exhibition that would be as engaging as the film and is bound to not only attract attention but draw in shoppers and drive sales of the Avatar release. The Avatar display is a 60' x 10' structure featuring three 'morphing stations' and one large-scale video wall surrounded by vinyl and branded in Avatar themes. As shoppers approach the screens, Inwindow's technology captures their image and transforms them into a Na'vi. Once the morph is complete, users can enter their email address via touch-screen to be sent a video of their transformation along with information on where to purchase the Blu-ray disc. (Web site) www.inwindowoutdoor.com

Kenwood Vineyards Offers Planet Bottle Neckers
Kenwood Vineyards offers planet innovations Bottle Neckers, created to inspire everyone to take better care of the planet. The specially designed neckers are featured on Kenwood's "Sonoma Series" Cabernet, Chardonnay,Merlot, Pinot Noir, Sauvignon Blanc and Zinfandel and are available in stores nationwide.
The Kenwood Vineyards bottle necker includes a special "planet earth" insert of seed paper, which - when soaked overnight in water, planted under a thin layer of soil in a sunny location and watered regularly until seedlings become established - will produce a mixture of wildflowers. The bottle necker itself is printed on Forest Stewardship Council (FSC) certified, partial post-consumer recycled paper stock, which assures responsible forest management, reduces waste and saves energy.

Monster Unleashes Creepy Crawler Interactive Storefront Ad For ESET LLC
Through the use of lifelike maggots, rats and roaches, ESET LLC, a leader in proactive threat protection, has developed a unique brand awareness campaign that will not only educate consumers and symbolize the dangers lurking on the internet, but will promote their brand's message in a way that will surprise and shock all who pass by.
Monster Media, global leaders in interactive storefront advertising, partnered with DWA Media and BBDO West to create a street-level body-responsive experience, equipped with motion-detection sensors, and is the largest out-of-home LCD linked display to date. The Monster Storefront is complete with rendered, realistic maggots that seem to pop out of the display and slither across the screens, creating a unique and memorable experience for users. Once a screen is approached by a pedestrian, the maggots wiggle away, revealing a consistent message from ESET. This massive display, located in downtown Austin, TX, consists of 18 screens and is the industry's largest gestural interactive LCD footprint ever done through a storefront window.
"By fusing innovative technology with a catchy idea, we have been able to create a gestural interface with a high level of shock-value, ensuring these ads will be remembered by consumers." said Chris Beauchamp, CEO of Monster Media. (Web site) www.monstermedia.net

ConAgra Foods Receives Gold Ogilvy Award For Excellence In Shopper Marketing
ConAgra Foods, Inc. was awarded Gold, the top honor, from the Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research in the Shopper Marketing category.
ConAgra Foods' Shopper Seasons focuses on six seasons that consumers identified as having unique emotional and practical needs for their families: Post-Holiday, Spring, Summer, Back to School, October Fling and Holiday.
"We found that the same six seasons exist for moms across the country, but the emotions, needs and desires may vary," said Danica Konetski, senior director of Shopper Insights for ConAgra Foods. "For example, Back To School season may be a relief for preschool moms and more stressful for elementary moms - by uncovering the emotional connections, we can find those ways in which brands like Orville Redenbacher's or Hunt's Snack Pack are most relevant to each mom."
Using the research and insights, ConAgra Foods focused on the six seasons to build unique campaigns for its retail partners-grocery stores and other food outlets. Shopper Marketing programs focused on the Shopper Seasons have shown an average return-on-investment that is 30 percent higher than other ConAgra Foods Shopper Marketing programs.

RIDGID® Teams Up With Cleveland Indians For 2010 And 2011 Seasons
RIDGID® and the Cleveland Indians are teaming up for the 2010 and 2011 seasons to make RIDGID the Official Tool of the Cleveland Indians. In addition to putting RIDGID tools to work throughout Progressive Field, maintenance staff will attend training on RIDGIDConnect™, an online business tool for trade professionals to securely share, store and simplify jobsite information for a project via computer or smart phone, and will have the opportunity to use it in their work. Strong bats by the Indians this season will contribute funding to the RIDGID Trade Scholarship Fund, which will increase in value for every extra base hit. At season's end, RIDGID will award the scholarships at Progressive Field.
Fans can enjoy themselves at the new RIDGID Jobsite Bar in Progressive Field's market pavilion in center field. Before certain home games, RIDGID staff will be on hand to demonstrate the latest in tool technology to fans. The sponsorship agreement also includes signage, home game contests, product showcases and information, live radio mentions, and the opportunity for a RIDGID selectee to throw the first pitch at a home game. To keep fans informed beyond the ballpark, RIDGID will use Facebook, Twitter, YouTube and the RIDGIDForum. "RIDGID is a global brand and we want to share the experience with everyone that wishes to participate through posts, images and contests," said Wyatt Kilmartin, director, RIDGID branding.

Starkey Launches Hearing Innovation Mobile Tour
Starkey Laboratories, one of the world's leading hearing technology companies, is launching the Hearing Innovation Mobile Tour, just in time for Better Hearing Month in May. The Tour's semi truck and trailer will travel the country from west to east, offering hearing tests and interactive demonstrations to educate people about hearing loss and help them reconnect with life through the use of hearing aids.
"We are excited to launch the Hearing Innovation Mobile Tour and give people an easy way to find out more about their hearing and see firsthand the latest in hearing aid technology," said Chris McCormick, senior director of Marketing and Communications for Starkey. Educational and interactive elements of the Hearing Innovation Mobile Tour include:
Free audiometric evaluations - visitors can learn what they are hearing and what they are not; Free audio demonstration showcasing Voice iQ, Starkey's newest noise reduction and speech preservation system; and Introduction of OtoLens™ - the first 100 percent custom, invisible, digital and fully programmable hearing aid. The Hearing Innovation Tour will visit the following cities from May through early September 2010.

MARS Advertising Appoints Rob Rivenburgh As New COO
MARS Advertising has employed a talent-focused strategy to expand its team by acquiring or promoting seasoned shopper marketing professionals. The agency has added Sue Remes, vice president, MARS Luxury Division who joins the company's new division with an extensive and successful background in the personal care industry including leadership roles with The Aveda Corporation and Estee' Lauder. Eric Bergh, vice president, director, Cincinnati, joins the company with more than 23 years of experience including selling and servicing CPG brand management and promotion personnel. Before joining the company, Bergh worked as vice president and Walmart Team Leader for PromoWorks. Liz Crawford has been named senior vice president of strategic planning, Purchase, N.Y. Most recently she was creating shopper marketing strategies at TracyLocke.

Sapporo USA Selects Moosylvania Marketing As U.S. Agency Of Record
Sapporo USA, producer of Sapporo, the #1 selling Asian beer in the U.S., has chosen Moosylvania, the digital, branding and promotion agency to be its lead marketing partner for all strategic and creative initiatives in the U.S. Moosylvania is charged with all marketing for the brand with the aim of increasing Sapporo's market share in the U.S. beyond its current core base. To achieve this, Moosylvania plans to develop a new U.S. brand position supported by fully- integrated advertising and promotional campaigns that will launch nationally Q1 2011. (Web site) www.moosylvania.com

Zoom Media & Marketing Acquires Sports Display
Zoom Media & Marketing, a leading digital fitness media company, has acquired the assets of Sports Display, Inc. (SDI), a California-based company that places local advertising in a network of thousands of venues across the United States and Canada. Sports Display's local field force, consisting of over 100 sales executives, currently sells advertising into a network of traditional, static displays in over 3,000 venues across over 100 DMAs. Over the past year, SDI built out over 150 digital venues as they began converting from more traditional, static formats to digital displays. This acquisition supercharges that process by instantly giving SDI's sales organization access to Zoom's 2,000 digital venues across North America.
SDI co-founder Terry Parki, said, "Zoom's huge venue footprint, strong national advertiser focus, and digital expertise is the perfect complement to the organization we have built over 33 years." Parkin, along with co-founder Ron Benjamin, and the existing SDI management team are going to be joining Zoom as part of the transaction. (Web site) www.zoommedia.com

Outwater Plastics

Books

Click On Image To View Digital Edition

May 2010 Issue

March 2010 Issue

January 2010 Issue

2010 Illustrated Guide

November 2009 Issue

Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here.

To See other Creative Online Newsletters click here

Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| 2010 In-Store Marketing Show Issue|

SUBSCRIBE TO CREATIVE MAGAZINE

The Web Creativemag.com