The cards offer MCI Speed Dial Express, allowing kids to pre-program up to six frequently called numbers that are easily retrieved and dialed with the push of a button, one-digit speed dialing, and passcode protection marketed as an anti-theft feature.
The MCI PrePaid Shout! Card comes in four fashionable keytag card holder designs; two are sports related; one features a colorful "Free To Be Me" retro look and the other is a 60's style "Flower Power" design. Images will be refreshed and released periodically to ensure continued appeal and multiple purchases. The printed card holder comes with an enclosed key ring that can be attached to backpacks, sport bags or purses. The Shout! card is available in 15 minute increments giving parents the option to cost effectively recharge the cards anytime.
The Shout! fixture program has been specially designed to offer a merchandising solution for virtually any retail environment. Options include a floorstand and counter unit with irreverent graphics and a slatwall/sidekick insert. Additional point-of-sale materials to help increase retail sales include a graphic clipstrip merchandiser, static sticker and employee button.
Portico, available in three flavors, White Zinfandel with Kiwi Strawberry, White Zinfandel with Peach Mango, and Zinfandel with Raspberry, is expected to provide an intriguing twist to popular White Zinfandel and an approachable red wine for consumers who prefer a slightly sweeter taste.
"For the millions of wine drinkers who have made White Zinfandel the single most popular varietal of the past two decades, Portico offers a new, intriguing wine experience," said Bob Trinchero, CEO of Sutter Home Winery. All Portico wines are available in wine shops, liquor stores, groceries and supermarkets nationwide.
"Our impressive line-up of marquee promotional partners enables Purple Moon to provide girls with exciting products and special offers from well-known brands that complement our CD-ROM and Web 'friendship adventures," said Kathleen Watson, Marketing Director for Purple Moon.
Purple Moon's partnership with SeaWorld will enable the company to reach girls in one of their favorite summer destinations with a tightly integrated promotion that spans Purple Moon's CD-ROM, Internet and merchandise product lines. During the launch of Secret Paths to the Sea, SeaWorld will sponsor a Secret Paths to the Sea trivia contest on Purple-Moon.com and will provide a grand prize trip for four to Sea World, as well as other sea-themed prizes. In addition, Sea World will sponsor a collection of limited-edition, sea-themed "treasures" that girls can collect and trade on the Purple Moon Web site as part of Purple Moon's Treasure Trove. SeaWorld will also sell Secret Paths to the Sea in its aquatic parks this summer. During the months of August and September, Purple Moon and Day Runner will offer girls an exciting promotion for back-to-school. Girls will receive a purple Day-Runner 4-1-1 student planner, special Purple Moon pen and stickers featuring 13 of the company's popular characters free with the purchase of any of Purple Moon's CD-ROM "friendship adventures." Purple Moon will partner with Fossil to offer a limited-edition Purple Moon watch, free with the purchase of either Rockett's Secret Invitation or Rockett's Adventure Maker. Bonne Bell will continue to partner with Purple Moon in gift-with-purchase promotions.
A former Internet entrepreneur and Intuit executive, Blaisdell brings to Encanto broad experience in e-commerce, Internet marketing and the small business market.