Nintendo World Opens As Retail Destination
Nintendo recently opened its first retail store in New York City's Rockefeller Plaza.
Featuring 10,000 square feet of retail space and two stories of interactive fun for all ages, Nintendo World is a one-of-a-kind interactive entertainment and retail destination.
Highlights of the store include a selection of exclusive Nintendo DS, Game Boy Advance SP, Nintendo GameCube and Pokemon merchandise not found at any other store in the world.
There are over 50 interactive stations featuring the hottest Nintendo games and an extensive multi-player gaming wall featuring Game Boy Advance and Nintendo DS systems.
A surround sound gaming lounge offers consumers a place to play and feel like they are part of the game-complete with rumble seats. The Pokemon Center features exclusive merchandise, state-of-the-art demo stations and an Ultra-Pokedex.
Other highlights include an extensive Nintendo DS sampling station; and a complete GameBoy Advance SP “bar” where consumers can grab a barstool and play a variety of games.
HoloDeem Coupon Machine Uses 3D Holographic Technology
The HoloDeem Coupon Machine promotes the use of coupons via a self-service, interactive touch screen kiosk equipped with patented 3D holographic technology.
The HoloDeem Coupon Machine displays Holo-mercials, patented 3D aerial holographic commercials that attract attention while inviting consumers to view and print coupons via self-service touch screen technology located inside the entrance to grocery stores, department stores and shopping malls. This unique marketing approach provides the power of an interactive media experience to promote branding and product launches together with an innovative, new way to coupon.
For more information, contact HoloDeem, Inc.,100 State Street South, Kirkland, WA 98033; (Tel) 866-465-6333; (Fax) 425-576-1590; www.holodeem.com.
Displays Support Rain Bird’s Landscape Dripline System
Rain Bird’s new Landscape Dripline System for do-it-yourself installation, is being launched with in-store merchandising, packaging and other marketing support materials.
The displays are designed to help launch the product in hardware stores, home improvement centers and mass merchandisers, and help make water-saving "drip" irrigation easier for the consumer to understand and select. Rain Bird is a leading manufacturer of irrigation systems.
The displays, packaging and other marketing support materials were designed by Heinzeroth Marketing Group, a Rockford, IL-based marketing design firm.
New Nestea Ice Debuts
Nestea Ice, the newest addition to the Nestea family, delivers a cooling sensation that instantly refreshes from the inside out. Available in two flavors, Limed Ice Tea and Lemon Green Tea.
“Consumers have reacted favorably to intense cooling flavors in other product categories, and we feel confident that this drink will bring new consumers into the tea category,” said Geoff Stella, Nestea Brand Manager. “Nestea Ice is the brand's first new product innovation in several years, and we expect it to appeal to new users who are seeking a revitalizing tea that complements a dynamic lifestyle.”
The Company is supporting Nestea Ice with an integrated program including advertising and p.o.p. displays.
InterMall Media Launches P.O.P. TV Network
The InterMall Advertising Medium is a continuous video display placed in malls, designed to drive shoppers to stores. This point-of-purchase TV advertising network reaches mall shoppers where they shop. InterMall Media’s eye-catching, array of large digital plasma screens are strategically located throughout the mall.
For more information, contact InterMall Media, (Tel) 303-591-3797, (Web) www.intermallmedia.com
Club NOGGIN Launches In 85 General Growth Malls Nationwide
Club NOGGIN, the interactive educational in-mall experience for preschoolers, will be rolled out to 85 General Growth Properties malls nationwide by August.
Club NOGGIN and General Growth malls invite parents and caregivers to bring their young children (3- to 6-years-old) to the mall for a free, one-hour and 15-minute session where kids can play educational games and participate in large and small group activities supervised by trained activity leaders. NOGGIN has created a safe and educational format for the clubs that complement the network's curricular framework and on-air programming. Each month, the club features a different NOGGIN character, helping to attract kids again and again. The activity stations offer kids a fund and engaging way to use their hands and minds with their parents.
NOGGIN and General Growth Properties work together to promote Club NOGGIN via their respective Web sites. In addition, each mall promotes the program locally via in-mall posters, table tents, floor statics, window clings and local print advertising.
Kiss My Face Offers New Wake Up Toothpaste
Kiss My Face, a leader in natural and organic personal care products, introduces the newest way to charge up for the day ahead with Wake Up Certified Organic Aloe Vera Toothpaste. Wake Up does more than just clean and protect teeth: it helps to boost energy with the natural stimulant Guarana, a tropical berry from the Amazon region that is commonly used as a source of caffeine. Wake Up Certified Organic Aloe Vera Toothpaste provides a revitalizing herbal blend of Aloe Vera, Silica, Tea Tree Oil, Peppermint Oil, and Menthol that gives users a real kick of flavor to get going in the a.m. The toothpaste also includes Ginseng to soothe and reduce pain/inflammation; Gotu Kola to promote healthy gums; and CO-Q10 to increase circulation for healthy gums.
American Express Unveils Travelers Cheque Card
To coincide with the summer travel season, American Express has unveiled a modernized version of its paper Travelers Cheques with the American Express Travelers Cheque Card, a prepaid, reloadable card that can be used at merchants and ATMs worldwide that accept American Express. "The Travelers Cheque Card takes safe travel to a whole new level, helping to ensure they will have a stress-free trip," said Valerie Soranno Keating, President, American Express Global Travelers Cheques.
Nimlok Introduces The Wave
Nimlok has introduced the Wave, a portable, lightweight 10' fabric structure, that can be easily assembled without tools. The tubular aluminum frame assembles quickly utilizing snap button connections and durable molded plastic corners. A high-resolution dye sublimated fabric graphic slips over the frame and zips across the bottom. Optional headers and shelves can customize the exhibit, which is available in three configurations. For more information, visit the Nimlok Web site at www.nimlok.com.
Subaru Appoints Kamagami V.P. Of Market Dev.
Subaru of America has appointed Hiroshi Kamagami Vice President of Marketing Development. He was appointed to this position from Vice President of Sales and Marketing Coordination for SOA. Prior to joining the Company in 2004, he was the Manager of the North American Sales and Marketing Dept. for Fuji Heavy Industries, Ltd.
Rodney Strong Vineyards Names Carmen Castaldi Sr. V.P., Sales & Mktg.
Rodney Strong Vineyards has hired wine industry veteran Carmen Castaldi as Sr. V.P., Sales & Marketing. Carmen spent the past 18 years working for Beringer Blass Wine Estates in various marketing management positions.
WWE Names M. McNeil V.P. of Mktg.
World Wrestling Entertainment has hired Michael McNeil as Vice President of Partnership Marketing to develop strategic partnerships and new sponsorship opportunities for WWE's various media platforms including syndicated television programming, events, tours, WWE's VOD service, web sites, consumer products and other sponsorable WWE business initiatives. Prior to WWE, McNeil served as Director of Development for New York City's Olympic organization.
Shop N' Save Stores In St. Louis Install Digital Signage From Limelight
Shop N' Save Warehouse Foods is expanding the use of a digital content management system from Limelight Media Group to its stores throughout the metropolitan St. Louis area as well as new Shop N' Save properties as they are opened.
Limelight installs and manages the point-of-purchase digital screens in its stores in order to enhance customers' shopping experience and improve in-store communications. The screens allow an advertiser to customize its promotional messages according to demographics, time of day, language or aisle location. The Company's digital media management system enables simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center.
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