Creative Online Weekly <br> July 25, 2011

Week of July 25, 2011

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Tassimo Promotes Coffee With On-Premise Posters
In the competitive single serve coffee category, Tassimo is using on-premise posters to keep the brand uppermost in the consumer's mind. A very fine lithograph poster was produced and printed in full color on a 6 color Heidelberg press with a high gloss aqcoating, so that the image literally leaps off the paper. Thousands of the posters were produced and shipped all across the country for Tassimo by Proprint Services, Toronto, Canada. (Web site) www.pop-online.com

Penguin Brands Creates Counter Display For Clarks
This high end counter display was produced for Penguin Brands for placement into Clarks stores. This tiered countertop display was created using a mixed media of transparent bronze powder coated tube and heat bent acrylic. The first run was a 275 quantity, and has been well received by Clarks.
The Clarks Counter Display was created and produced for Penguin Brands by Lingo Manufacturing, Inc., a designer and producer of custom-designed, permanent point-of-purchase displays located in Florence, KY. (Web site) www.lingomfg.com

ConAgra Places Destination Centers In Grocery Stores Nationwide
ConAgra wanted to create an in-aisle destination center in grocery stores nationwide to house all convenient meals in one place. The objective was to consolidate and segment convenient meals, making it easier to shop, thereby increasing both category and ConAgra brand growth.
In order to properly segment the convenience meals, eye-catching headers were developed. The categories were separated into four key segments: soups, premium flavors, everyday pastas and hearty options. Each header effectively communicated the category using quick copy and appetite appeal photography. An overall header and a floor talk were created to communicate exactly what the destination offered: "Mealtime Made Simple." Consumers could spot the bold red color of the header and floor talk from various places in the store, helping them navigate the aisles.
Once they reached the destination, shelf blades reinforced the design of the header and floor talk and also communicated that the meals within the destination were all "single serve" meals. All pieces worked seamlessly with the existing gondola and shelves, and were easy to slide in or snap into place. The length of the shelf blades were specifically chosen so as to not interfere with cart height, and the shelf strips slid right into the channels. The header was built in four foot segments that were easily maneuvered and fit together to form the dynamic sixteen foot aisle. The floor graphic was printed on 3M which has high standards in durability and warranty. All materials were lightweight and easy to install, making it highly desirable to the retailer due to the simplicity and speed of aisle transformation. The unit was successful and fulfilled all objectives creating an in-aisle destination that consolidated all convenience meals for the benefit of the busy shopper. The ConAgra in-aisle destination center was created by Launch Creative Marketing, Chicago, IL. (Web site) www.launchcreative.com

Display With Countdown Clock Supports Bauer Vapor Launch
The Bauer Vapor APX Display has an LED countdown clock counting down the days, hours, minutes and seconds until the official launch when the skate can be physically handled. A built in sensor when activated produces ten seconds of sound effects consisting of high tech music and the sound of skate blades cutting into ice. Twelve LED lights sequentially illuminate the bottom of the skate and its stainless steel/high grade aluminum blade. After a month long “teaser” the clear acrylic cover is removed and the skate is revealed along with its features and benefits.
A 2-D Matrix on the backwall allows consumers to use their smart phones to receive additional information about the skate. The skate can then be merchandised three ways: within the pedestal, as a counter unit, or on slat wall. The Bauer Vapor APX display was produced by the Aronson Group, an Englewood, NJ-based point-of-purchase display firm. (Web site) www.thearonsongroup.com

Emerald® Breakfast on the go!™ Reminds Consumers To Enjoy Breakfast
Emerald® Breakfast on the go!™ was created for busy adults and kids in three delicious flavors: Berry Nut Blend, Breakfast Nut Blend and S'mores Nut Blend. Each pouch is filled with Emerald® nuts, dried fruit and crunchy granola clusters; and contains 200 calories or less per pouch. There are five convenient pouches per box.
"Eating on-the-go is part of our daily lifestyle and breakfast is the meal we are most rushed to consume," said Jeff Ngo, Director of Marketing for Emerald. "With Emerald® Breakfast on the go!™, we believe that eating breakfast doesn't have to be joyless and functional, but can be delicious and better for you."
To introduce Emerald® Breakfast on the go!,™ Diamond Foods launched a new campaign, "Humanize Your Morning," targeting those individuals who want a wholesome breakfast they can eat on the go. The "Humanize Your Morning" campaign includes national TV spots, print advertisements, digital advertisements and in-store marketing in the breakfast aisle. This will be the largest media campaign in support of a single product launch in the brand's history. The TV spots feature joyless robot parents, commuters and office workers eating generic breakfast bars, while their human friends happily munch on convenient and delicious Emerald(R) Breakfast on the go!(™) Nut & Granola mixes. The humorous campaign supports the irreverent tone expected from Emerald and is the first creative campaign from Diamond Foods' new brand agency, Deutsch/LA.

3D Film 'The Smurfs' Promoted With Smurf-Shaped My Idolpops Lollipops
In anticipation of the live-action/CG-animated 3D movie "The Smurfs. My Idol Pops, LLC is using its custom-designed proprietary molds to create lollipops in the actual shape of the Smurfs. The Smurfs Idolpops will be on display in candy shops across the country.
What better way to celebrate the return of the Smurfs than with lollipops hand-crafted in their image, according to My Idolpops, a manufacturer and marketer of premium lollipops. The Company's products are manufactured in the USA, thereby offering stringent quality control. Each My Idolpops product is carefully manufactured and available in an array of flavors. Using only proprietary molds designed for each license, the product takes the actual shape of the brand, character or logo that it is designed to represent.

Rayovac Brand Named 'Official Battery Of Fun' At Six Flags
Rayovac and Six Flags have formed a strategic partnership naming Rayovac the official battery of Six Flags theme parks. As a Six Flags corporate alliance partner, the companies will collaborate on a wide array of in-park marketing initiatives throughout the multi-year deal. "Six Flags shares our passion for powering fun so this partnership is an ideal fit for the brand," said Kent Klagos, Division Vice President for Rayovac Marketing. "We're thrilled to welcome this worldwide leader in fun family entertainment to our cadre of strategic partners, all of whom uniquely authenticate our position as the official battery of fun."
As part of the multi-faceted partnership, Rayovac is the exclusive supplier of batteries sold at the parks. The Rayovac-Six Flags deal also includes a wide assortment of advertising exposure including continuous creative on the Six Flags television network, digital menu boards, jumbotron, online media outlets and ticket jackets as well as sponsor signage throughout the parks.
Additionally, a branded, entertainment-focused spot featuring a car race powered by Rayovac will be included in the ad rotations at a variety of the parks' top attractions. The multi-dimensional partnership also uniquely empowers the Rayovac brand to capitalize on the sponsorship to create customized account-specific retail sales promotions and ticket offers.

Tesla Reinvents Car Buying Experience With Opening Of Santana Row Store
Tesla Motors has opened a store in the popular Santana Row retail district of San Jose, CA. In preparation for the introduction of the Model S, the world's first premium electric sedan, Tesla has designed an interactive experience to inform potential customers; allowing them to explore Tesla’s technology, learn about owning an electric car, and configure their car in the Design Studio.
The new stores location ensures plenty of foot traffic while the layout engages the customer through a series of hands-on interactive touchscreen experiences. The Design Studio allows customers to configure their own Roadster and than seamlessly complete the purchase. “Purchasing a Tesla should be a delightful experience,” said Tesla CEO, Elon Musk. “ People will feel welcome to walk in and learn about the many advantages of our technology.”

Oak Park Walgreens Drugstore Uses Geothermal Energy System
A Walgreens drugstore in Oak Park, Ill. features the first geothermal energy system used in a chain drugstore in the country. The system, which went live when the store opened last October, has reduced the store's expected energy usage by 60 percent. Walgreens President and CEO Greg Wasson, said, "Geothermal energy is an important way we can reduce our carbon footprint, and through the innovative, sustainable design of this store, we have made it a reality." An informational kiosk at the store shows customers energy usage and savings from the geothermal system in real-time. Walgreens worked on its Oak Park location with Evanston, Ill.-based Indie Energy, which specializes in designing and installing geothermal systems.

Gap Tests Visa's New Service To Send Real-Time Offers To Consumers' Mobile Devices
Visa is working with Gap to deliver real-time discounts and promotions to consumers via SMS text messages. Gap customers who opt-in to participate in the service are notified of money-saving discounts or promotions in real-time while shopping. Visa plans to make the new service available to retailers nationwide.
"Visa's ability to process and analyze transactions in real-time provides the capability for retailers to reach potential customers while they're out shopping and allows financial institutions to reward Visa account holders with value-added services tailored to them," said Jim McCarthy, Global Head of Products, Visa Inc.
Gap launched the new Visa service in November 2010 as a pilot program to test the customer response to receiving real-time offers on their mobile phone. Gap customers enrolled via a secure website and were sent Gap offers when they made Visa transactions meeting certain pre-determined program criteria, such as shopping at a merchant within a specified zip code, a specific merchant category type, or spend on a specific day or during a specified time period. Customers redeemed those offers by simply presenting the text message displayed on their mobile devices at the Gap.
"As an early adopter of innovative new technologies we were excited to be the first global retailer to test the new Visa service," said Amy Carr, Director of Customer Relationship Management Strategy, Gap Inc. "It provided us insight into our enrolled consumers that we never had in the past, which improved the targeting of our promotional programs, timing of communications and allowed us to tailor offers to Gap customers."

Whole Foods Market® Pledges Clean Sweep By 2012
Whole Foods Market has introduced its Eco-Scale™ Rating System - an industry-first set of tiered, green household cleaning standards - to help shoppers make smarter, greener choices for their homes and the planet. Whole Foods Market is the first national retailer to provide its own comprehensive, color-coded rating system for household cleaners. Under the new evaluation system, products will be rated-red, orange, yellow or green-based on the specific set of environmental and sourcing standards each product meets. The company is committed to working with vendors to evaluate and independently audit every product in its cleaning category. Each product will be required to meet - at the very minimum - the new baseline orange standard by Earth Day, 2012. Red-rated products do not meet the Eco-Scale standards and will be reformulated or phased out of Whole Foods Market.
Currently, the U.S. government does not mandate full disclosure of ingredients on cleaning products. Under the Eco-Scale Rating System, Whole Foods Market's household cleaning vendors will be required to list every single ingredient on product packaging. To ensure compliance of the company's strict standards, all products will be audited through an independent third-party for verification before they are color-rated and labeled on shelves.
"Shoppers have a right to know what's actually in the products they use to clean their homes," said Jim Speirs, global vice president of procurement for Whole Foods Market. "We've always carefully monitored ingredients. Now, with Eco-Scale, we're able to help shoppers buy eco-friendly products with confidence and provide safer alternatives for their households and for the planet as a whole."

Coulomb Technologies Launches Industry-First Charging Station Reservation System
Coulomb Technologies, the leading electric vehicle (EV) charging solutions provider, has added new advancements to the ChargePoint® Network--the industry's first charging station reservation system designed for EV drivers. The ChargePoint Network now makes available the ease, when planning a road trip, to select a destination, get driving directions and reserve a charging station, all from an online browser: http://www.mychargepoint.net/find-stations.php. This new system allows EV drivers the convenience of ensuring their desired fueling destination will always be available when they arrive. ChargePoint search results also reflect actual "real-time" status of any available charging station on the ChargePoint Network.
"Part of the EV owner experience is planning where you will charge and, planning the miles you will travel," said Richard Lowenthal, founder and CTO at Coulomb. "If you are certain you can charge at your destination, it effectively doubles the range of your vehicle since you don't need to cover the round trip with just one charge. It also means that a 100-mile vehicle can cover a 100-mile diameter metropolitan area, like the San Francisco or Los Angeles regions. I need to know in advance that a station and EV parking place is waiting and available for me at the mall, or the theater or at a meeting location. This feature is especially important to station owners who want to ensure that an EV driver will spend time at their business."

Barlean's Organic Oils Offers Free Omega-3 Test Kits To Its Retail Partners
Barlean's Organic Oils is offering free Omega-3 test kits exclusively to its retail health food store partners. The Ideal Omega test kits - developed in cooperation with Stirling University reveals the exact ratio of Omega-3 to Omega-6 fatty acids in your body. Valued at $150, the kits also include a custom report with clear and detailed recommendations for achieving optimal health.
The balance of anti-inflammatory Omega-3s in relation to pro-inflammatory Omega-6s is critical for good health and longevity. The body's Omega-3/6 ratio should be 50/50.Unfortunately most Americans have tissue levels that are 20 times higher in Omega-6 due to our typical standard American diet (SAD). A simple finger, pin-prick, blood spot, blotted onto a small paper collection card is all that is required to test the body's Omega-3/6 ratio.
According to Jim Springer, Barlean's V.P., "Finally there is a quick, easy and accurate way to measure Omega-3/6 balance in your body. Each analysis will include dietary and supplemental suggestions - and, we are offering an exclusive discount on Omega-Swirl to quickly improve your profile."

Boise Collaboration Aims To Restore Urban Parks With Project UP™
Boise Inc. is launching Project UP™, a new civic sustainability initiative through its Boise® ASPEN® brand of recycled papers. Project UP seeks to transform distressed urban spaces throughout North America into revitalized, usable parks for communities to enjoy. To achieve this, Boise has partnered with the Alliance for Community Trees (ACT), a non-profit organization dedicated to improving the environment where people live and work through tree planting, care, conservation and education.
Through Project UP, Boise will donate a portion of the proceeds from each carton sold of Boise ASPEN 30, ASPEN 50 or ASPEN 100 multi-purpose recycled papers to the revitalization of urban park spaces. In partnership with ACT, Boise will choose a specific park project to complete in a metropolitan area and will be a Gold Level Sponsor of the 2011 National NeighborWoodsTM Month, an ACT initiative to engage the public in hands-on action to improve community health through tree planting and stewardship.
"At Boise, we see value in paper that was once considered waste and strive to unlock its potential by transforming it into premium office papers," said Terry Stepney, Boise ASPEN brand manager. "Through Project UP, we strive to unlock the potential in our communities, our environment, and ourselves to create a responsible, livable future we all can enjoy.

General Mills Tests First-Ever Consumer Packaged Goods Partnership With Groupon
With a recent Groupon offer, residents of Minneapolis and San Francisco could sample their favorite General Mills brand items when they took advantage of a 50% off deal that delivers over $40 in value to their doorstep for $20. The package also included a General Mills $15 coupon book.
"We're excited to be the first CPG company to partner with Groupon, a company respected - and known - for its ability to match buyers with sellers through innovative deals in fun, engaging ways," said Joe Trimble, promotion marketing manager, General Mills. "General Mills continually looks for value-added promotions that will delight our brand champions and intrigue new consumers. The breakthrough partnership with Groupon enables us to expand our reach while offering meaningful value to our customers." General Mills may pursue future daily deals with Groupon once both sides evaluate the results of the test offers in Minneapolis and San Francisco.

Jewel-Osco® Offers Free 'Eating Healthy With My Diabetes™' Store Tours
At a time when nearly 26 million Americans have diabetes and an estimated 79 million have pre-diabetes, JEWEL-OSCO, part of the nationwide SUPERVALU® INC. (NYSE: SVU) family of grocery stores, is launching its "Eating Healthy with my Diabetes™" in-store tours for 2011. The free educational tours are designed to help customers learn to choose better-for-you foods and eat healthfully, while incorporating foods they love into their meal plans.
Specially-trained pharmacists and registered dietitians guide the free in-store tours, covering topics such as reading Nutrition Facts labels and identifying healthier food options such as high fiber grains and choices lower in saturated-fat, which are easily identified by nutrition iQ®, JEWEL-OSCO's color-coded in-store nutritional navigation system. Tour content is geared for those who have diabetes and also extends to friends, family members and others who may be able to take action now to delay or stop their own diagnosis of diabetes.

Belkin's New Line of High-Performance Routers Enables Users To Connect To More Devices In More Locations
Engineered with MultiBeam technology for maximum speed and coverage, Belkin's new lie of high-performance routers support the proliferation of wireless devices, from smartphones and tablets to Internet TVs and gaming consoles, throughout the home. All of Belkin's new routers feature MultiBeam, an exclusive technology that provides greater throughput at greater distances. That translates to higher data rates, faster speeds, and stronger wireless signals throughout the home to minimize dead spots and enable users to connect multiple devices in more places. The Belkin N600 DB and N750 DB routers also feature dual-band channels to eliminate interference and optimize performance for bandwidth-intensive applications such as high-definition video streaming.
"As people add more connected devices to their home network and the demand for streaming high-definition movies, downloading music, playing games, and sending emails continues to increase, a router that can manage these connections is essential to unlock the true potential of your electronic family," stated Mike Chen, Belkin's General Manager for Networking. "Belkin's newest routers are designed to give you the strongest Internet signal at the farthest distance in your home so your devices work where you live, not where your router lives."

New Malibu ECO Is Most Fuel-Efficient Chevrolet Midsize Ever
Chevrolet introducing the all-new 2013 Malibu ECO, the most fuel-efficient midsize sedan in its 100-year history. It features eAssist™ "light electrification" technology, which is engineered to deliver an estimated 26 mpg in city driving and 38 mpg on the highway without compromising performance. Sales of the new Malibu begin with the ECO model in the United States in early 2012. "The Malibu ECO is a smart choice for customers who want excellent fuel economy without the price premium of popular hybrid sedans," said Rick Scheidt, vice president of Chevrolet marketing. "The Malibu ECO's 38-mpg highway estimate is comparable with those hybrids."

Clif Family Winery Introduces The Climber Pouch Supporting An Outdoor Lifestyle
Committed to supporting an active, outdoor lifestyle while treading lightly on the planet, Clif Family Winery introduces the Climber Pouch, an exciting new wine package that's portable and unbreakable. The ultra-light, go-anywhere design is shatterproof and flexible, making it a natural choice for toting to favorite locations, from the mountains to the beach. One Climber Pouch holds the equivalent of two 750 ml bottles and its resealable, one-way plastic spout keeps opened wine fresh for up to a month in the fridge. Clif Family Winery owner Gary Erickson, said, "The portability and flexibility of the Climber Pouch lets outdoor enthusiasts of all types wind down their adventures with the pleasure of great wine."

Elmira Stove Works' Northstar™ Kitchen Appliances Available In Fresh Spring Colors
Elmira Stove Works' Northstar™ Kitchen Appliances have introduced retro-styled appliances in fresh spring colors from Robin's Egg Blue to Flamingo Pink. Northstar's retro styling is combined with performance that rivals any appliance on the market today. Each appliance is custom-built to the exact specifications of each consumer's order. One of the many hot spring colors, including Buttercup Yellow, Robin's Egg Blue, Flamingo Pink, or Mint Green is sure to catch the customer's eye. The Northstar range, available in all-gas, all-electric or dual fuel (gas top / electric oven), provides high-speed electric elements under glass or sealed gas burners, a self-cleaning option and delayed-start baking. For extra convenience and capacity, convection cooking and a two cubic foot warmer under the main oven are also available. Elmira Stove Works has been manufacturing vintage-styled ranges since 1975 sold through dealers across North America.

IZZE esque® Expands Line With Al-Natural Sparkling Watermelon
IZZE Beverage Company offers a new addition to its bubbly line of low-calorie IZZE esque® fruit juice sparkling waters, Sparkling Watermelon, which is an all-natural beverage with just the perfect amount of carbonation for light, flavorful and thirst-quenching summertime refreshment. Sparkling Watermelon joins three existing IZZE esque flavors: Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin. Every 12-ounce bottle of IZZE esque has just 50 calories and less than 14 grams of sugar that occur naturally from fruit juice, making it a perfect choice for health-conscious drink seekers.
"We're excited to add Sparkling Watermelon to our delicious low-calorie lineup," said Brad Armistead, director of marketing, IZZE Sparkling Juice. "With only 50 calories per bottle, it's the ideal, guilt-free, sparkling summer beverage."

JELD-WEN Introduces Reclaimed Wood Windows & Doors
JELD-WEN has taken the notion of reuse and recycling to a whole new level by becoming the first major manufacturer to offer reclaimed wood window and door products as part of the company's Custom Wood line. Made from Douglas fir that was originally used for fencing, barns, houses and factories, JELD-WEN brings this durable wood back to life by reclaiming it for stylish windows and doors. With a rustic appearance that can complement a variety of architectural styles, Douglas fir is known for its hardiness, consistent grain pattern and natural golden tones that may deepen over time. "Because this material has been painstakingly brought back to life in a way that enhances the natural, original characteristics of the wood, it delivers a very authentic look and feel. Every reclaimed window and door we make is truly one-of-a-kind, each with its own unique style and an interesting story to tell as well," said Brian Hedlund, JELD-WEN product marketing manager.

New Limited-Edition MGD 64 Lemonade Available Nationwide
MGD 64, the beer that established the super low-calorie beer category, is furthering its reputation as a category innovator with the creation of the first-ever flavored super low-calorie beer. The limited-edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade, launches nationally beginning May 1. The special brew will be available only until Labor Day. The MGD 64 Lemonade national launch will be supported with television, radio, digital and out-of-home advertising targeting light beer drinkers looking for a twist on their summertime beer occasions. Available in 6-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country.
"With the growing interest in flavored beers, we wanted to provide light beer drinkers the opportunity to enjoy the beer they love - with a refreshing lemonade twist for the summer," said Tim Carter, MGD 64 marketing manager at MillerCoors.

Green Works® Cleaners Launches First Naturally Derived Bleach
The makers of Green Works® naturally derived cleaners are adding Green Works color-safe, Chlorine-Free Bleach, which uses naturally derived hydrogen peroxide and replaces the petroleum-based cleaning agents found in many oxygen bleach products with plant-based cleaners derived from coconuts and lemons. In addition, Green Works Chlorine-Free Bleach skips the optical brighteners many products use. Like all Green Works products, the new through-the-wash stain remover is made from at least 95 percent naturally derived ingredients, packaged in recyclable packaging and is not tested on animals.
"The through the wash stain remover category has been growing fast as people see that traditional detergent simply isn't enough to remove tough stains," said Ria Lacher, brand manager for Green Works naturally derived cleaners. "With this product, we are giving people a naturally derived stain remover that cleans with the power people expect from Clorox."

New Weaver Gold Flavors Combine Great Taste With Health Benefits Of Olive Oil
Weaver Popcorn Company is introducing the first microwave popcorn brand made with olive oil. The new Weaver Gold™ line comes in two delicious flavors - Movie Theater Butter and Parmesan with Italian Herbs & Garlic - and provides the health benefits of olive oil. The company expects to also introduce Light Butter and Classic Butter flavors in the near future.
"Since popcorn is all we make, we are continually working to add new flavors to our line and make microwave popcorn healthier," said Mike Weaver, president and chief executive officer of Weaver Popcorn. "Movie Theater Butter is a perennial favorite flavor, but we think popcorn lovers will be especially excited about new Parmesan with Italian Herbs & Garlic. That flavor gives a gourmet twist to microwave popcorn."

Payless Adds New SXY Brand To Its Expanding Line Of Beauty And Body Products
Payless ShoeSource has added a new beauty brand, SXY by Unforgettable Moments (SXY), arriving in stores this spring and featuring nearly 20 beauty and body items designed to help women affordably complete their signature looks and personal styles without compromising glamour. Well known for on-trend and affordable footwear and accessories, Payless is now extending its mission of "democratizing fashion" to the beauty products category. The SXY items are available in 1,500 stores and start as low as $4, with nearly all products priced under $10. The new brand joins two other beauty collections in the Payless beauty portfolio: Unforgettable Moments™ and Zoe & Zac™ Naturals.

+Space Offers World's First 'Zero Impact Beverages'
Nomad Naturales S.A., a Costa Rica and Nevada - based company, has introduced "+Space", a line of the first "Zero Impact Beveragess." The company wants to make sure no beverage containers reach landfills or our world's oceans. In tandem with the launch, the Company has also created a campaign to tie its social media program with action on the ground - planting a tree for every "like" tallied on its Facebook page.
"We set out to create the world's most ecologically responsible company," according to Carlton Solle, President and CEO of Zero Impact Beverages. "A company built from the environment for the environment, and a company that produces the best beverages on the planet - guaranteed to never end up in landfills or our world's oceans."

Swiss Miss Hot Cocoa In K-Cups Introduced For Keurig Single-Cup Brewer
Green Mountain Coffee Roasters and ConAgra Foods have partnered to make Swiss Miss® Hot Cocoa available in K-Cup® portion packs for the Keurig® Single-Cup Brewing System. Swiss Miss Hot Cocoa will be offered in a variety of at home channels for Keurig consumers "We are excited to welcome Swiss Miss into the GMCR family and to offer Keurig users the leading hot cocoa brand in K-Cup portion packs," said Lawrence Blanford, GMCR President and CEO. "With Swiss Miss, we are adding another valued partner that expands consumer choice within the Keurig Brewing System."

Samsung Introduces Multi-Proof W200 Pocket Cam For Full HD Filming Anywhere
Samsung Electronics has launched its W200 Pocket Cam, which is designed so it can be taken anywhere to capture brilliant video in the toughest conditions, particularly underwater, thanks to features such as a 5 megapixel BSI CMOS sensor and F2.2 Bright Lens. Created for those whose active lifestyles demand both durability and quality, it houses Samsung's leading imaging technology in a shock, water and dust-proof rugged body. The W200 is built to withstand the elements to produce high-quality video in almost any circumstance and thanks to specialized functions, it makes brilliant underwater video easier to achieve than ever.
"The W200 is the ideal Pocket Cam for anyone who wants to experience life to the fullest and share those experiences with friends and family," said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. "It's tough enough for filming a backpacking trip or vacation with small children, and light enough to carry around with you every day, so that you never miss a moment."

RED SUN Cigarettes Debuts
Goodrich Tobacco Company has introduced RED SUN brand cigarettes, a super-premium specialty cigarette that challenges the anti-smoking establishment. RED SUN contains a rich, proprietary tobacco blend with relatively high natural nicotine content, and utilizes the finest cigarette paper and filter to create an extraordinary tasting cigarette.
Henry Sicignano III, President of Goodrich Tobacco Company, said, "RED SUN was created for smokers, by smokers. Our product was developed for adults who are expressly unapologetic about smoking." Sicignano believes RED SUN is striking a chord with well-heeled smokers who seek super-premium brands in the specialty cigarette market. RED SUN is distributed exclusively to tobacconists, smoke shops and independent retail outlets.

PANDORA Presents New Collection Inspired By Colors And Details Of Flowers
This spring, women can look forward to PANDORA's new collection of jewelry inspired by the beautiful colors and details of flowers. Known for its signature charm bracelet, this jewelry launch also includes a variety of rings, bracelets, earrings, necklaces and pendants.
"The vibrant colors and intricate details of flowers provide us with a color and inspiration palette designed by Mother Nature. Our new collection captures the beauty of flowers while continuing to celebrate life's unforgettable moments," said Angel Ilagan, Chief Marketing Officer, PANDORA North America. "Each piece of jewelry -- from charms to pendants -- reflects the feminine and contemporary feel of PANDORA jewelry." The entire new collection will be available at PANDORA locations and select fine jewelry and gift stores nationwide.

Campbell Appoints Raymond Liguori VP - Corporate Development
Campbell Soup Company has appointed Raymond Liguori as Vice President - Corporate Development. Liguori will lead a team responsible for the company's efforts in the areas of mergers and acquisitions, strategic alliances and joint ventures. Liguori joins Campbell from Wal-Mart where he most recently served as Vice President-Mergers and Acquisitions.

HP Appoints Marty Homlish As CMO
HP has appointed marketing veteran Marty Homlish as executive vice president and chief marketing officer. In this position, Homlish will be responsible for overseeing and leading marketing across the company and will become a member of the company's Executive Council. Homlish has more than 25 years of brand management and technology and consumer marketing experience on a global scale. He comes to HP after more than 10 years at SAP AG, where he was the global chief marketing officer and corporate officer, as well as president and CEO of SAP Global Marketing. Prior to joining SAP, Homlish spent 15 years at Sony in several strategic marketing roles.

OfficeMax Names Michael Lewis EVP And President Of Retail
OfficeMax® has appointed Michael Lewis to the role of executive vice president and president of retail. In this position, Lewis will report directly to Ravi Saligram, president and CEO of OfficeMax, and will have full responsibility for the retail P&L and all aspects of the retail business, including merchandising, store operations and real estate.
Saligram, said, "His operational know-how and superb track record of driving profitable growth in tough retail environments will enhance the customer experience and improve store productivity." Most recently, from 2010 to early 2011, Lewis served as global head of a Merchandising Center for Wal-Mart Stores.

Motel 6 Appoints Lance Miceli CMO
Motel 6 has appointed Lance Miceli as Chief Marketing Officer for Motel 6/Studio 6. In this role, Miceli will lead all aspects of marketing for Motel 6/Studio 6 in the U.S., Canada and Mexico. An experienced marketing and advertising executive with more than 20 years in the business, Miceli was most recently a principal with the Dallas-based agency The Richards Group, Motel 6's long-time marketing and branding agency.

Carbonite Names Tom Murray VP Of Marketing
Carbonite®, a leading provider of online backup and "anytime, anywhere access", has appointed Tom Murray as vice president of marketing. In his new role, Murray will direct the company's strategic marketing efforts in support of the company's Consumer and Small Business groups. He most recently served as senior vice president of marketing for TomTom, Inc. Prior to TomTom, Murray served as global business director for Shave Care products at Procter & Gamble, where he managed a $650 million portfolio of products including the Gillette Series, Fusion, Mach 3 and Satin Care brands.

Constant Contact Names Rick Jensen SVP, Chief Sales And Marketing Officer
Constant Contact® has named Rick Jensen to the newly created position of senior vice president, chief sales and marketing officer. Jensen, a former executive at Intuit®, GE Capital, and U.S. Bancorp, brings more than 20 years of consumer and small business marketing and sales experience to the company's executive leadership team. Jensen will help to shape and execute Constant Contact's plans to deliver the winning marketing formula for small business success through its suite of engagement marketing tools, including email marketing, event marketing, social media marketing, and online surveys.

Osiris Shoes Names Hans Molenkamp Global Marketing Director
Osiris Shoes, an industry leader in action sports footwear, has promoted Hans Molenkamp to Global Marketing Director. Molenkamp had been with the company since 2001, serving as the Marketing/Art Director until taking leave in 2006 to start his own brands. He returned to Osiris in 2010 as Business Development Director. In addition to his time with Osiris, Hans has over 15 years of experience within the action sports industry.

Coroplast Introduces CoroGreen™
Coroplast, North America's leading manufacturer of corrugated plastic, has launched CoroGreen™ sustainable corrugated plastic sheet, which is 100% recyclable and offers the graphics industry sustainable solutions. CoroGreen recycled corrugated plastic is ideal for outdoor signage and eco-friendly messaging. Its 100% polypropylene composition makes CoroGreen effective for high-moisture environments. Featuring white printable surfaces with black core, CoroGreen is offered in stock sheet sizes and a wide range of gauges, including 4, 6, 8 and 10 mm. Custom surface colors and custom sheet sizes are available. For more information about new CoroGreen sustainable corrugated plastic sheet, contact Coroplast at (Tel) 1-800-361-5150, (Web site) www.coroplast.com

Biomet Exhibits At AAOMS
Biomet 3i launched its new exhibit design at AAOMS' 92nd Annual Meeting. The company wanted to create an interactive booth experience with a global design to ensure a consistent look and feel across the company’s international trade show program. Biomet 3i’s custom-exhibit, built with lightweight, durable materials, features interactive kiosks, digital dentistry demonstration areas and animated media. Grey booth structures and plush sofas, touches of white, and soft lighting effects create a sophisticated, yet comfortable, atmosphere. The flexible, modular design allows Biomet 3i to easily change product and service displays using different components and booth configurations ranging in size from 10'x20' to 20'x100'. The company can customize the booth for each event without compromising brand consistency. The exhibit was created for Biomet 3i by MC2, a Chestnut Ridge, NY-based exhibit firm. (Web site) www.mc-2.com

Tradetec Skyline Adds Two Senior Account Execs To Chicago Team
Tradetec Skyline has added two highly experienced exhibit professionals to its Chicago team. Jason Mash, new Senior Account Executive at Tradetec Skyline, has over a decade of hands-on trade show and event experience, in widely varying industries. Brian Schneden has significant experience in custom exhibits and rental booths with well known and respected national exhibit houses. (Web site) www.ttskyline.com

BK Promotion Brings Marvel Studio’s ‘Thor’ Into Restaurants Nationwide
Burger King has joined forces with Marvel Entertainment to kick off its sponsorship of the comic book-inspired film “Thor.” “Through our work with Marvel, we’re able to offer our younger guests unseen access to this hot property, but we know that the exclusive comic content will also appeal to customers of all ages who follow Thor’s story,” said Andreas Barth, Sr. VP North America Marketing, Burger King Corp. “This promotion brings to life our HAVE IT YOUR WAY® experience - allowing guests to be part of the ‘Thor’ action in restaurants and online.”
At BURGER KING restaurants nationwide, kids can bring the power and adventure of “Thor” to life with one of eight BK® Kids Meal premiums - four for girls and four for boys. Additionally, the promotion will be supported by in-restaurant merchandising that showcases BKC’s new Chicken Tenders and features footage from the action-packed film “Thor.”

WD-40 Launches Collectible Can Program To 'Support Our Troops'
WD-40 Company and CROWN Aerosol Packaging North America have joined forces to launch a limited edition series of collectible cans to honor American military forces. The series consists of four different designs: three depicting air, sea and land themes and one combined graphic showcasing all five military branches, including the Coast Guard. WD-40 Company will donate 10 cents per can purchased to three military charities: Armed Services YMCA, Wounded Warrior Project and Veterans Medical Research Foundation. Crown will also make a donation to each of the charities.
Crown collaborated with WD-40 Company's design firm, Leon Richman Design (Santa Ana, CA) to create bold graphics that could be reproduced on printing presses with high quality results. Printed using a four-color process, plus spot usage of WD-40's signature blue, Crown's graphic experts provided support in a number of areas including color correction and blending. Crown's team also ensured that common design elements across the four graphics, such as the military stars, had the same level of intensity. Consumers can purchase the limited edition packages in retail outlets such as Lowe's, Wal-Mart, Kmart, NAPA, Pep Boys and Auto Zone.

XONA Media Offers X-Suite 5.0 Software Setting New Standard For Turnkey Management Of Movie And Game Kiosks
XONA Media, developer of the world's only movie kiosk capable of both traditional disc retail as well as digital media downloads, has released X-Suite 5.0, a next generation management platform for movie and game kiosks offering an unparalleled set of comprehensive features to enable new operators to compete in the fast-growing DVD, game and digital movie kiosk markets. "The entire industry has been caught off guard by the success of automated DVD rental kiosks," said Pete Popcke, Chief Operating Officer of XONA Media. "In today's economic environment, consumers demand convenience and value -- and are increasingly dissatisfied with the old choices."
Without the capabilities of X-Suite 5.0, entrepreneurs and operating companies could not effectively challenge national chains like Redbox and NCR. XONA Media's new X-Suite 5.0 software platform represents the next-generation, enterprise-class, full-featured software suite, providing both large and small operators with the industry-leading management tools to maintain real-time control of a dynamic retail network. (Web site) www.xonamedia.com

HALLS® Uses PumpTopTV's New Weather I.Q. Product To Display Pollen Count For Consumers On-The-Go
Outcast Media's PumpTopTV has introduced its new Weather I.Q. product that will allow brands to customize messages based on local weather conditions such as temperature, rain and pollen count. HALLS® is the first brand to use this product to inform active consumers at the pump of the pollen count in their local zip code and promote HALLS® as a helpful antidote for allergy symptom relief of cough and sore throat. Utilizing the dynamic targeting of PumpTopTV's 11,000 digital displays in nearly 50 markets, the campaign will run in high allergy markets across the country.
The HALLS ad campaign utilizes the Weather I.Q. product via a web feed from AccuWeather.com® that was customized for Outcast to display a high or low pollen count for each zip code. Dynamic content is then triggered by the feed to create a more informative and relevant experience for drivers filling up at a PumpTopTV-outfitted gas station.
"With the exciting launch of our new Weather I.Q. product, the HALLS campaign is a prime example of how advertisers can utilize the power of PumpTopTV's strategic targeting to localize content and create a more relevant consumer experience," said Nathan Gill, Chief Revenue Officer of Outcast.
"We wanted to communicate the benefits of HALLS during allergy season and to reach consumers when they were on-the-go, running errands, and possibly looking for allergy symptom relief of cough and sore throat symptoms," said Lori Mazuro, Senior Associate Brand Manager. "PumpTopTV and the new Weather I.Q. product was the ideal partner for this campaign because they can connect with consumers on the path to purchase and communicate applicable information about HALLS and specific allergy cough and sore throat symptom relief for that day and that specific location." (Web site) www.Outcast.net

Pizza Patron Celebrates 25th Anniversary With Pepsilindros Promotion Featuring Cantinflas
Pizza Patrón, the nation's number one Latin pizza brand, will bring one of Pepsi's most popular and nostalgic Latin American promotions to the U.S. for the first time ever. Celebrating its aniversario de plata (silver anniversary), the company will offer a commemorative beverage bottle bearing the image of the well-loved Hispanic icon, Cantinflas, as part of a combo meal deal.
Fortino Mario Alfonso Moreno Reyes was a Mexican comedian and actor known professionally as Cantinflas. As a pioneer of cinema in Mexico, Cantinflas is often compared to the equally loved Groucho Marx character. "I would have to say that just about everyone of Hispanic descent knows and loves Cantinflas," said Edgar Padilla, marketing manager of Pizza Patrón.
For the promotion, customers can purchase the $16 SILVER COMBO meal that includes one x-large specialty pizza, one x-large pepperoni pizza, one 2-liter Pepsi® product, a Pepsilindro bottle featuring Cantinflas image and an instant-win scratch card. Every scratch card is a winner and includes prizes such as home theater systems, DVD sets of Cantinflas movies, free food and beverages, and the collectible Cantinflas Pepsilindro bottles.
"Pepsi Beverages Company is thrilled to partner with Pizza Patrón for this exciting promotion," said Jesús G. Díaz, multicultural customer marketing manager for the PBC South business unit. "Celebrating the beloved Cantinflas and bringing back the Pepsilindro bottles is a fun way to celebrate Pizza Patrón's 25th anniversary. It also helps us directly connect with our Hispanic consumers, by bringing back memories of the Pepsi brand they know and love from Mexico and making it relevant again in this country."

Nintendo And Centrum Energize Consumers With Chance To Win Wii Fit Plus
Nintendo and Centrum are conducting The Centrum Get Fit contest, which awards a prize every day. More than one million specially marked packages of Centrum Adult, Centrum Ultra Women's and Centrum Ultra Men's 100-count vitamins will offer consumers a chance to win more than $50,000 worth of prizes. Sixty lucky Grand Prize winners will receive a Wii Fit™ Plus prize package featuring a Wii™ system. Other prize winners have a chance to score an MP3 speaker system, a year's supply of Centrum, yoga mats and water bottles.

Alliance Data Acquires Aspen Marketing
Alliance Data Systems, a leading provider of loyalty and marketing solutions derived from transaction-rich data, has acquired Aspen Marketing Services, the largest privately held marketing services agency in the United States, specializing in a full range of digital and direct marketing services. This acquisition significantly expands Epsilon's agency business through scale, new agency capabilities and technology, and fits squarely within Alliance Data's strategy of seeking strategic acquisitions that enhance Epsilon's core capabilities and strengthen its competitive advantage. (Web site) www.alliancedata.com

el Jimador Tequila Scores Big With Major Soccer Sponsorship
Brown-Forman, owners of Casa Herradura Tequilas including el Jimador, have launched a new multi-million dollar, four-year partnership with Soccer United Marketing (SUM), making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men's and Women's National Teams, and the Mexican National Team's annual tour of the United States.
Brown-Forman will receive extensive marketing and promotional rights across the properties to leverage with its consumers including logo rights for promotions, on-field signage at over 100 nationally televised matches per year, on-site presence at matches, ability to develop co-branded merchandise and player appearances.
"We believe the time is right to make a major investment in soccer in this country as the sport aligns very well with our target consumer and is perfectly positioned to take advantage of the shifting demographics in the marketplace," said Kris Sirchio, Chief Marketing Officer for Brown-Forman. "Soccer aligns perfectly with el Jimador Tequila, the number one selling tequila in Mexico and one of the fastest growing tequila brands in the United States," said Mark Grindstaff, U.S. brand director for Casa Herradura Tequilas. "We think the combination of these properties gives us a powerful marketing platform to reach the diverse and growing soccer market in this country." (Web site) www.brown-forman.com

Alloy Completes Sale Of AMP Agency To Current Management Team
AMP Agency, an integrated digital and experiential marketing agency, revealed that the management team led by original founder and CEO Gary Colen has conducted a buy-out acquiring all agency assets from former parent company Alloy Media + Marketing. Effective immediately, AMP will operate as an independent agency headquartered in Boston. With the move, all employees will retain their roles with the agency. Over the past three years AMP has quickly grown its portfolio of digital marketing services with a focus on providing marketers a fully-integrated solution that includes media, search, social, mobile and cross-channel analytics all available under one roof. (Web site) www.ampagency.com

7-Eleven Promotion Ties In With ‘Hangover Part II” Movie
7-Eleven is helping customers celebrate ‘The Hangover Part II’ movie launch with “morning-after” specials, exclusive Super Big Gulp™ collectable cups, and a trip to Las Vegas. Consumers can collect all five ‘Hangover’ cups at 7-Eleven stores.
Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas. Fans can download the SCVNGR app, check-in at stores and complete tasks for points, like taking a picture with a Super Big Gulp® cup featuring their favorite Hangover Part II character at a 7-Eleven store. Fans can cash in points for prizes like tattoos (the temporary kind), t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas FreshWorks, 7-Eleven’s marketing agency, worked with 7-Eleven to develop the promotion.

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