Implus Uses Foot Scanner Kiosk To Find The Right Fit
Insole manufacturer Implus is using kiosks to help customers' find the best fit. The kiosk application, called the Sof Sole Fit Sys Foot Scanner, provides a 30-second foot type analysis with a recommendation for insole, sock and shoe type.
The foot scanner is manufactured by FiTracks. The scanner hooks into the bottom of the kiosk to provide the apparatus for people to stand on. Meridian Kiosks of Southern Pines, NC, was chosen to provide the kiosks for the program.
The Sof Sole FitSys Scanner experience begins when a retail sales associate offers a customer an in-store custom foot scan to determine appropriate insoles. The customer steps on the scanning device in a natural position, enters their gender, shoe size and physical activity and then initiates the scan using the stainless steel tracking ball and keyboard on the kiosk.
Total sales of Implus insole and sock products in areas where the FitSys scan kiosk has been featured have doubled. "Total revenue went up 160 to 170 percent," said John Andrews, Implus Marketing Director. "Kiosks are everywhere and our kiosk lends credibility to the product that a desktop or laptop does not."
Blimpie Conducts 'Super Summer' Promotion
This summer, Blimpie is running the new "Super Summer" promotion featuring a variety of integrated promotional marketing elements focused on summer food, music and fun.
The primary components include the availability of custom LidRock Audio/Interactive CDs at Blimpie restaurants. Produced by LidRock, each collectible audio/interactive CD comes packaged in the plastic beverage lid of a 32 oz. drink and features music from a headline artist and other current, popular musicians. Blimpie is also sponsoring Clear Channel Entertainment's "Summer of Live" Concert Season. As a presenting sponsor, each concert venue will feature Blimpie signage and may feature on-site sampling, parties and promotions. To celebrate its Super Summer, Blimpie will also bring back its most popular limited time available sandwiches and salads from the past year including the New Orleans Blackened Chicken Sub, the London Broil Club and the Stacked Blimpie Best. The Summer of Live Sweepstakes provides a chance to win one of several ultimate concert road trips including the grand prize trip for two to England with five-days/four-nights hotel accommodations and a pair of tickets to the winner's choice of a Clear Channel concert in England.
"It is our 40th birthday this year and we want to make a big impression both with our hot new menu concepts and our exciting promotions," said Mark Mears, Chief Marketing Officer of Blimpie International. "This year isn't just a milestone to celebrate Blimpie being '40-years young,' but also the revitalization of the brand and transition of Blimpie from a neighborhood sub shop into a more consumer driven 'contemporary deli' complemented with the entertainment and fun."
WHV Comedy 'Starsky & Hutch' Now Available On DVD And VHS
Warner Home Video is using colorful merchandisers featuring detectives Starsky, Hutch and the Ford Gran Torino, to support the release of the comedy "Starsky & Hutch" on DVD and VHS this July. The $90 million box office film features a hilarious ensemble including Ben Stiller, Owen Wilson, Vince Vaughn, Snoop Dogg and Juliette Lewis.
The DVD's special features include outtakes, deleted scenes, a documentary spoof, Snoop Dogg's Fashion Fa Shizzle and more.
Polaroid Displays New One600 Instant Camera Line
Polaroid Corporation introduced its new Polaroid One600 line, featuring four cameras-the One600 Classic, One600 Ultra, One600 Pro and One600 JobPro.
The new, sleek design of the Polaroid One600 line makes it a convenient portable companion for a wide range of users. Each camera comes equipped with a variety of features including a built-in, automatic flash with ready light, digital film counter to track available photos and a convenient wrist strap for easy portability. The new family of Polaroid One600 instant cameras uses large-format 600 instant film and is available now at most major retailers, traditional photographic stores, and computer and electronic stores nationwide. Floor and counter units display the Polaroid One600 line.
Papa John's & Coca-Cola Partner To Offer Free Digital Music Tracks From Musicmatch
Papa John's International, Inc. announced a new addition to its "Pizza and Entertainment" campaign, "4 & More," featuring a unique Coca-Cola "4 To Go!" Music Edition Carrier with four free digital music track downloads from Musicmatch. Papa John's customers purchasing four-20 oz. Coca-Cola beverages of their choice for $3.99 receive their beverages in the new carrier, along with an official cut and reveal sticker with four free music track downloads from Musicmatch.
"Research tells us pizza is the number one food choice of teens, and hanging out with friends and listening to music are top teen activities," said Gary Langstaff, Chief Marketing Officer of Pap John's. "The combination of Papa John's better pizza, Coca-Cola 20 oz. beverages and free Musicmatch Downloads is a great way to provide a better experience to our customers. Utilizing the '4 & More' is a better way for our customers to enjoy their choice of Coca-Cola products making it easier for the whole family to share the experience." The promotion further defines Papa John's new marketing campaign and appeals to a broad audience because of the extensive collection of music and variety of choices available through Musicmatch Downloads, according to Langstaff.
Enesco Launches Precious Moments Brand Campaign Targeting 'Tween Market
Enesco Group, Inc. recently launched a 'tween-focused marketing initiative, designed to raise awareness and interest in the Company's Precious Moments collection. "PM Rocks!" is the theme that connects a group of figurine "rock stars" with a music-oriented mobile marketing campaign. The PM Rocks! 2004 Summer Tour is a 15-week, grassroots tour that offers 'tween girls a chance to interact with the PM Rocks! band, dress up and pretend to be a diva for a day, as well as purchase Tour-exclusive merchandise.
"This strategic initiative is positioned to introduce the Precious Moments brand to a new generation of consumers," said Tom Bradley, Interim CEO. "Most Precious Moments enthusiasts started their collections at an early age, which led us to focusing on a younger pool of potential customers. This campaign is the first of many strategic initiatives aimed at the 'tween demographic."
The PM Rocks! Summer Tour will travel across the country throughout the summer, making more than 50 stops in 35 states. In conjunction with the campaign, Enesco has partnered with VH1 Save The Music Foundation, which helps to restore music programs in middle schools and high schools across the country.
New Carb'Tastic Attracts Health Conscious Carb Watchers
Carb'Tastic Soup Cups and Carb'Tastic Fast Naturals Ready Meals are being introduced nationally by Fantastic Foods in more than 4,000 major grocery, natural foods, and club retailers. Carb'Tastic is an all-natural brand that is low in carbohydrates, low in saturated fats and has no trans fat or artificial ingredients.
"With Carb'Tastic we are offering low-carb watchers easy-to-prepare meals made of healthy and delicious, all-natural vegetarian ingredients," said John Foraker, CEO, HomeGrown Natural Foods, parent company to Fantastic Foods, Inc.
Mott's Magic Mix-Ins Debut
New Mott's Magic Mix-Ins feature Mott's applesauce cups with packets of "magic" color-changing flavor crystals that kids can mix into the applesauce. Mott's Magic Mix-Ins use Pop Rocks as the color changing crystals that add pizzazz to the applesauce cups. The fun flavors include Mystery Fruit, Strawberry Kiwi Ka-Pow, Wizard's Watermelon and Poppin' Berry. The package design was created by Smith Design, a brand firm specializing in strategy based visual solutions.
The new POPbox II from DigitalTech Displays is a low cost, reliable, video player for displaying digital video movie clips (MPEG1 or MPEG2), still images (JPEG) and MP3, WMA audio. Applications for the POPbox II include point-of-purchase advertising, information kiosks, music listening stations or situations requiring sequential image viewing. The POPbox can be connected to any TV, CRT, LCD or Plasma display that supports Composite or Svideo. POPbox II is easily programmed without any application software. It measures only .78"H x 3.1"D x 4.7"W for easy concealment. DigitalTech Displays manufactures thin display products for the digital visual marketplace. For more information, contact DigitalTech Displays, (Tel) toll free U.S. 1-866-523-5353 ext. 202. International, 1-831-392-1753, (Fax) 831-392-1754, (E-mail) sales@dtdisplays.com, (Web site) www.dtdisplays.com.
Concord Camera Appoints J. Mandell To V.P., Global Mktg.
Concord Camera Corp. has appointed Jeffrey Mandell to the newly created position of V.P., Global Marketing. Mandell brings to Concord two decades of senior level marketing experience. In this role, he will oversee new product planning and lifecycle management, market planning and services. Previously, Mandell's marketing experience included serving as Director, Image Capture Products at Epson, where he was the architect behind Epson's entry into the digital camera market in 1995. He was also V.P. of Marketing for Ericsson's mobile phone business in North, Central and South America. Prior to joining Concord, Mandell served as Chief Marketing Officer of a venture-backed holding company.
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