Budweiser Promotion Ties Into Release Of 'Wedding Crashers'
Budweiser is tying into the release of New Line Cinema's motion picture comedy "Wedding Crashers," starring Owen Wilson and Vince Vaughn, by launching a marketing campaign featuring irreverent television ads, retail promotions and exclusive Internet content on Budweiser.com.
"Wedding Crashers is a perfect fit with Budweiser-Owen Wilson and Vince Vaughn's characters could be taken straight from a Budweiser commercial," said Jim Schumacker, V.P., Creative Development and Branded Entertainment, Anheuser-Busch.
"Budweiser is known throughout the world as a fun brand and many of our adult consumers will be big fans of Wedding Crashers. The ads, as well as our expanded Internet presence, are going to add to the tremendous buzz this movie is generating."
Budweiser's Wedding Crashers promotions consist of point-of-sale advertising, counter cards, table tents, banners and posters in 30 markets, plus promotional giveaways including a Budweiser/Wedding Crashers garter, tuxedo shirt, visor and ball & chain key ring.
American Eagle Runs ‘Monkey Business’ Promo.
American Eagle Outfitters along with DMX MUSIC and Interscope Records recently conducted a cross-promotional marketing campaign to launch The Black Eyed Peas’ new album, “Monkey Business.” The promotion featured exclusive listening parties in AE’s 847 stores throughout North America and a sweepstakes on ae.com offering a trip for two to AE's new flagship store in Seattle for a shopping spree with The Black Eyed Peas.
“AE has always known that music is essential in the lives of our customers,” said Adam Diamond, vice president of marketing operations at American Eagle Outfitters. “The Black Eyed Peas are diverse, individual, and real - a perfect match in style and spirit with the AE brand. We are always looking for creative ways to connect with our target demographic and this groundbreaking partnership enables us to provide them with a one-of-a-kind experience.”
New Devine Color Rack Designed With Women In Mind
Devine Color, the luxury line of interior paints from the Northwest, has introduced a new merchandising display fashioned after a modern cosmetic counter. Created by Company founder Gretchen Schauffler, the Devine Color Rack is designed to help consumers choose color with hand-painted color swatches, arranged in color wheels by palette, along with Schauffler's own design tips to increase consumer confidence in color choices.
While traditional "shelf-and-chip" paint displays overwhelm shoppers with thousands of virtually identical choices, the Devine Color Rack takes a simpler, more intimate approach. The display is also designed to be approachable to women.
"I looked at cosmetics counters and fashion displays, which make shopping fun and inviting," Schauffler said. "I wanted to recreate that experience for paint so that choosing color for the home in as inviting as trying on lipsticks or turning a carousel of earrings."
The displays literally invite customers to look and touch, as many dealers say it's the first place shoppers, notably female shoppers, go when entering the store. The cherrywood display counter is flanked by racks of affordable Devine Color Mini Paint Pouches to encourage consumers to take home and audition the colors on their own walls before committing. Each Mini Paint Pouch contains two ounces of actual Devine Color paint, attractively packaged inside a stylish cover that looks like a hip paperback book. Devine Color mini Paint Pouches are available in all 11 palettes totaling 128 colors, in the Devine Color line of top quality interior acrylic latex paint.
According to Schauffler, "Devine Color represents a totally new approach to interior paint. Between the high quality paint itself, how it is merchandised and how easy the buying and selection experience is for consumers, we are truly out to revolutionize the industry."
BP's Amoco Ultimate Promotion To Give Away 'Gas For Life'
BP has launched its "Gold Standard" promotion to reward consumers who purchase Amoco Ultimate premium fuel at participating BP locations. Participants will have the opportunity to win more than 100,000 gas-related prizes including five 'Gas for Life' grand prizes.
The Gold Standard promotion features a scratch-and-win game card that can be played on-site at participating BP locations by customers who purchase eight or more gallons of Amoco Ultimate in a single visit.
Gold Standard Grand Prize winners will be awarded one $1,200 Amoco Ultimate prepaid gas card beginning in 2005 and continuing each year for 50 years. The Gold Standard promotion is being supported with a national marketing campaign that includes on-site POP materials, radio advertisements, billboards and professional site greeters in select markets.
POP Poster Supports ExxonMobil Upromise Summer Promotion
ExxonMobil, the official fuel provider of Upromise, the college saving service, will award $250 to 500 winners this summer through its "ExxonMobil Upromise Summer Promotion."
All Upromise members who make a gasoline purchase at an Exxon or Mobil station with a credit or debit card registered with Upromise will receive one entry into the ExxonMobil Upromise Summer Promotion. Point of purchase posters will support the promotion.
"The ExxonMobil Upromise Summer Promotion is another indication of ExxonMobil's ongoing support for education," said Mark Shores, U.S. Retail Sales Director, ExxonMobil Fuels Marketing. "We are pleased to play a part in helping our customers and their children save towards a college education. We're also glad that our involvement with Upromise enables us to reward our most loyal customers."
Jelly Belly Introduces 'Sport Beans' For Active Adults
The Jelly Belly Candy Company has introduced its Sports beans, a first of-it-kind jelly bean formulated to energize the body during exercise. Sport Beans, available in Lemon and Lime flavors, are larger, traditional-sized jelly beans containing 25 grams of carbohydrates, 20% of the RDA for Vitamins C and E, and 120mg of electrolytes to boost energy and prevent dehydration. The new jelly beans are positioned to compete against sports gels, which have similar ingredients but do not allow for easy portion control.
RadioShack's StoreOne To Serve As 'Learning Portal' For Enhancing Customer Experience
RadioShack Corporation has opened StoreOne, a unique retail environment and learning portal in downtown Fort Worth, Texas, that lets customers touch, try, and learn about technologies of today and tomorrow. This one-of-a-kind flagship store underscores RadioShack's commitment to truly understanding customer interest, demand and grasp of consumer electronics and, ultimately, improving the customer experience in RadioSahck stores across the country.
StoreOne is a 10,000-square-foot retail store modeled after the ultimate modern home of the future. Featuring a Family Room, Home Office, Garage, Game Room, Kitchen and more, StoreOne lets customers experience a broad assortment of consumer electronics in a real life setting that is fun and interactive. Customers can try out virtually any product in the store, learn about them using the interactive, touch-screen "Easy Answer Center" in each room, and even have information e-mailed to them through an innovative RFID (radio frequency identification) card system.
"The look and feel of StoreOne supports the ongoing revitalization of the RadioShack brand," said Don Carroll, Sr. V.P., Chief Marketing and Brand Officer. "Our goal is to infuse that same energy and freshness throughout all RadioShack stores and communications to keep RadioShack fresh, relevant and vibrant for today's customers."
Designed as a virtual "retail amusement park," the second floor of StoreOne is home to the "MotoZone," an activities area sponsored by Motorola, RadioShack's premier partner for StoreOne. There, customers can "spray paint" original art at the MotoGlyph, have their picture taken at the MotoMosaic, and enjoy a high-definition showing of "Operation: Micron" in the Experience Theater with interactive seats. In addition, StoreOne features a full-service Starbucks Café on the ground level.
Sharp's new Microwave Drawer
Sharp's new Microwave Drawer offers consumers a variety of design options to accommodate almost any kitchen layout. The 30-inch-wide stand-alone Insight Pro Microwave Drawer offers consumers a unique placement option for the microwave, ideal for open-plan kitchens, islands and tight spaces. The world's first drawer configuration for a microwave, Sharp's Microwave Drawer provides consumers with an alternative to a countertop unit that features excellent cooking capabilities, design flexibility and sophisticated style, available for an MSRP of $849.99. The Microwave Drawer can also be part of a combination cooktop unit, integrated into the Insight and Insight Pro Ranges.
Flyboy Portable Multimedia Player Ships To Retailers
Video Without Boundaries, a leading provider of interactive, media-convergent home entertainment devices, has shipped the MediaREADY Flyboy Multimedia Player to retailers nationwide. The MediaREADY Flyboy is an ultra-slim, portable device that joins video, music and photos in a convenient, powerful and simple-to-use unit. Along with MPEG4 video playback and recording, the MediaREADY Flyboy can carry hours of music and video and thousands of pictures. The product, which also features a 3.5" LCD screen and integrated hard drive, also doubles as a digital voice recorder and data storage center.
Coca-Cola Adds Two Line Extensions To Fresca Brand
Coca-Cola NA announced a makeover for its Fresca brand along with two new line extensions that will launch in the U.S. this September. Two new flavors, Sparkling Peach Citrus Fresca and Sparkling Black Cherry Citrus Fresca will be introduced as zero calorie line extensions to the brand. The unique sparkling citrus flavor of original Fresca will remain unchanged.
Galaxy Nutritional Foods Names H. Taube Dir. Of Mktg.
Galaxy Nutritional Foods, a leading producer of nutritious plant-based dairy alternatives for the retail and foodservice markets, has named Hilary Taube Director of Marketing. Previously, Taube was Product Manager in the Kitchen Division at The Holmes Group where she was involved with such brands as the Seal-a-Meal Vacuum Food Storage System and other Rival food preparation products.
This immersive, 44,000-sq.ft. exhibit environment was laid out as a metaphorical arena with an ascending series of platforms, facilitating smooth traffic flow and hands-on interaction for over 100,000 visitors to the Sony PlayStation exhibit at E3, the Electronic Entertainment Expo. The glowing pillars, which marked the exhibit's entrance, were visible from hundreds of feet away, ensuring “must see” status among the video game developers, press and retailers attending the show. The Sony PlayStation exhibit was created by Pinnacle Exhibits, Hillsboro, Oregon, in partnership with Mauk Design.
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