Creative World

Week of August 01, 2011




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Reynolds Features Breast Cancer Awareness Pallet Program

The Reynolds Breast Cancer Awareness Pallet program was designed to be placed in Grocery stores with a stair step design. The Breast Cancer Awareness pallet was very successful in stores and required little assembly. The display arrived fully loaded and only required the HSC and ship fillers to be removed and the header to be attached. This allowed for versatile configurations that fit regional promotion efforts. The overall order quantity ranged from 2,000 to 3,000 displays. Packaging Unlimited, Louisville, KY, executed structural design, packout, warehouse, and distribution efforts for this campaign. (Web site) www.pkgunltd.com


New Big & Tall Specialty Stores Open In Dallas And Kansas City

The Foundry Big & Tall Supply Co. has unveiled its new specialty retail concept built to take the pain out of shopping for clothes for the big & tall man. With flat screen TVs tuned to sports, an oversized poker table and comfortable seating, The Foundry Big & Tall Supply Co. stores offer customers a hip, yet unpretentious atmosphere where they can relax, enjoy themselves and shop some of the biggest names in menswear - in sizes that fit.

Steve Lossing, president of The Foundry Big & Tall Supply Co., said, "The Foundry Big & Tall Supply Co. isn't simply a clothing store for men of stature, it is a place that understands the unique challenges of the hard-to-fit man and provides him with a comfortable shopping environment, associates who are attentive and most importantly clothes that make him look good."

The store and website offer an extensive head-to-toe assortment of quality merchandise from some of the biggest, most fashionable names in menswear. Inspired by the look of a microbrewery, The Foundry Big & Tall Supply Co. stores feature an urban, industrial design with concrete and wood flooring, brick walls, exposed ceilings, modern lighting, and steel and wood fixtures. From the porch entry to the game room lounge to the large copper tanks that serve as the fitting rooms, the stores embody the places where the big & tall guy feels comfortable. (Web site) www.foundrybigandtall.com


HP Expands Retail Portfolio With New Point-of-Sale And Kiosk Solutions

HP has launched new technology solutions to help retailers engage with their customers and enhance the shopping experience at every customer touch point. The powerful HP rp5800 Retail System is a high-performance point-of-sale solution that combines enhanced processing and functionality to meet the needs of even the most demanding retail environments. HP Self-Service Kiosks, featuring Virtual Sales Assistant software, provide customers with an easy-to-use, interactive platform that offers information and personal assistance via crisp, 23- or 42-inch diagonal high-definition touchscreens.

"Retailers know that consumers want the shopping environment to be as interesting as online experiences," said Ray Carlin, vice president, Retail Solutions Global Business Unit, HP. "Savvy retailers are upgrading their in-store technology - especially at the point of sale - to seamlessly integrate with other channels and enable their customers to shop the way they want to, creating a better in-store experience."

The flexibility and management features of the HP rp5800 enable it to be used as a manager's workstation, placed within a kiosk or as a player for HP Digital Signage. HP Self-Service Kiosks are interactive self-service solutions that engage customers with a crisp, 23-inch diagonal, 16:9 LED-backlit BrightView display or an immersive 42-inch diagonal, 1,920 x 1,080 HD touchscreen housed within a secure lockable steel enclosure. Retailers can place the kiosks in any customer-facing environment to run in-store promotions, provide directions or share news and product information.


Dunkin' Donuts And PepsiCo Introduce Mountain Dew™ Coolatta®

Dunkin' Donuts and PepsiCo have partnered to introduce the new Mountain Dew™ Coolatta® at Dunkin' Donuts restaurants. A delicious, frozen slush beverage that combines the popular lemon and lime citrus flavors of Mountain Dew and the cool refreshment of a Dunkin' Donuts Coolatta, Mountain Dew Coolattas are now available for a limited time at participating Dunkin' Donuts restaurants nationwide. To celebrate the launch, Dunkin' Donuts is giving people the chance to participate in the brand's new "UnFreeze It" online promotion, a unique experience offering the chance to win daily prizes by using your computer to "unfreeze" a Mountain Dew Coolatta cup from a real block of ice using an Ice Blaster. If you are randomly selected to participate in the online promotion, Dunkin' Donuts will notify you via e-mail so you can see if your shots at the ice unfreeze the Mountain Dew Coolatta cup. Fans can visit the "UnFreeze It" Application on the Dunkin' Donuts Facebook page to watch the live video stream of the Ice Blaster firing at the ice as programmed by other fans. John Costello, Chief Global Marketing & Innovation Officer at Dunkin' Brands, said, "Creating the Mountain Dew Coolatta, and combining the real world and the virtual world in our unique 'UnFreeze It' promotion, highlight our shared commitment to thrill our loyal guests in new and exciting ways, and continue to build our brands' reputations for fun and innovation."

Mikel Durham, Senior Vice President and Chief Innovation Officer of PepsiCo Foodservice, said, "Mountain Dew is the original energy drink, and we believe we have created the ultimate refreshing frozen beverage by bringing Mountain Dew's unique taste and energy credentials into Dunkin' Donuts' invigorating Coolatta portfolio."


KFC Opens Eco-Friendly Restaurant In Indianapolis

The new KFC at 6154 North Keystone Avenue in Indianapolis, IN, was designed with the planet in mind, and it features design advances in the areas of energy efficiency, community connections, water conservation and sensible materials. "This new KFC Green restaurant is part of our E3 initiative, which looks at Economically responsible ways of saving Energy and being Environmentally aware," said Roger McClendon, Chief Sustainability Officer for Yum! Brands, Inc., parent company of KFC Corporation. "This is one step along our path toward designing and building greener restaurants and we'll be using it as a 'test lab' to evaluate the performance of technologies and processes. What we learn at the Indianapolis restaurant could potentially impact the design of future buildings worldwide."

The building is designed to use 25 percent less energy and water than a conventional KFC restaurant. It features energy-efficient cooking equipment, low-power, long-life LED lighting, locally sourced building materials, parking preference for hybrid vehicles, fixtures designed for lower water use, waste recycling (including cooking oil and plastics), and many other green innovations.


Rock & Republic® Contemporary Lifestyle Brand Comes Exclusively To Kohl's

Kohl's and VF Corporation, have formed an agreement to name Kohl's Department Stores as the exclusive provider and marketer in the United States of all Rock & Republic apparel, accessories and all other merchandise, which will be available in Kohl's stores nationwide and www.Kohls.com beginning Spring 2012.

The launch of the Rock & Republic brand continues to build on Kohl's private and exclusive brand strategy, which accounted for 48 percent of total sales in 2010 and has demonstrated strong, consistent growth over the last several years. Further, the Rock & Republic license with Kohl's represents the first partnership for VF's recently formed Retail Licensed Brands Group. Rock & Republic products will have prominent positioning throughout the store in the contemporary areas. The brand will initially launch in men's and women's apparel and footwear. The collection may expand into children's, accessories and home over time.

Kevin Mansell, Kohl's chairman, president and CEO of Kohl's, said, "Building on Kohl's successful exclusive and private brand strategy, the addition of the Rock & Republic brand delivers on our commitment to offer world-class brands at an incredible value and continues to differentiate Kohl's in the marketplace."

"Rock & Republic is an authentic luxury brand and represents a lifestyle that is aspirational and appealing to many," said Eric Wiseman, chairman and chief executive officer of VF Corporation. "Bringing the original Rock & Republic brand exclusively to Kohl's with a compelling new value proposition is a unique and exciting opportunity."


Mercedes-Benz First Teen Driving School In U.S. To Open In Los Angeles

Mercedes-Benz USA plans to open the company's first Mercedes-Benz Driving Academy in Los Angeles in October 2011, offering a fully integrated driver's education program and school that incorporates online, classroom and behind-the-wheel training for Los Angeles-area teens.

Carolyn Duchene, newly appointed Director for the Mercedes-Benz Driving Academy, said, "In addition to a unique educational approach, our highly qualified staff will be a key differentiator for the Mercedes-Benz Driving Academy. The Mercedes-Benz Driving Academy will connect with students and parents using a personalized, customer-centric approach that truly creates a unique offering among driver's education services for new teen drivers."

Several auto manufacturers and third-party organizations are currently offering teen driving programs which primarily focus on crash avoidance and defensive driving exercises. However, Mercedes-Benz Driving Academy aims to be the only car manufacturer to offer a California DMV-approved program, fully integrated with the Graduated Driver Licensing framework. The goal of the Mercedes-Benz Driving Academy is to prepare students for today's driving environment by going beyond basic car control skills and rote learning of traffic rules. The core program utilizes multiple teaching techniques and delivery methods ranging from online learning to interactive classroom sessions and behind-the-wheel training.


Redbox To Offer Video Game Rentals Nationwide

Redbox, America's movie rental destination, will offer video game rentals at more than 21,000 redbox locations nationwide. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray™ daily rental prices. "Redbox will increase consumers' access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers," said Mitch Lowe, president, redbox. "With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment."

Upon launch, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles. "Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store," said Joel Resnik, vice president, games, redbox.


Universal Music Group & Billabong Launch Global Brand Partnership

Universal Music Group and Billabong have formed a strategic, global brand partnership that will bring together music and action sports through a broad range of innovative products and new services that will unite the world's most popular recording artists with the world's most celebrated successful talents in action sports.

Among these initiatives will be co-produced premium audio/visual content, live events, music compilations, sports and music merchandise, digital download offers, preloaded audio/visual hardware, streaming radio and TV, and a dedicated music service. The partnership signals a diversification for both companies - leaders in their respective fields - to tap into changing youth culture appetites for entertainment and action sports.


MSA's Consumer Products Brand Wins Prestigious NRHA Environmental Packaging Of The Year Award

Global safety equipment manufacturer MSA announced that its Consumer Products Brand, MSA Safety Works, has been awarded the 2011 Environmental Packaging of the Year Award by the North American Retail Hardware Association (NRHA) for their MSA Safety Works Espresso™ Polarized Safety Glasses packaging. The Environmental Packaging of the Year Award is presented to the company that has made the greatest advancements in the field of environmental packaging. The packaging for MSA Safety Works Espresso Safety Glasses contains eight percent less plastic and one third less cardstock insert material than standard models of eyewear.

Unlike the largely non-recyclable PVC plastic found in most blister-type packaging, MSA Safety Works' clamshell packages are made of PETE plastic, the most commonly recycled plastic in North America. Additionally, the PETE plastic used in the packaging for Espresso Safety Glasses is made with post-consumer recycled material, yet is still clear enough to properly display the high-end, designer-styled safety glasses inside. What's more, the cardstock insert material inside each Espresso Safety Glasses packaging is certified by the Forest Stewardship Council (FSC), the highest social and environmental standard in the market.


DreamWorks Animation Unveils Strategic Alliance Featuring The DreamWorks Experience Within Gaylord Hotels' Family-Friendly Leisure Offerings

Gaylord Entertainment and DreamWorks Animation SKG have unveiled a strategic alliance to expand Gaylord Hotels' family-friendly leisure offerings to feature the DreamWorks Experience. This program furthers Gaylord's focus on growing the leisure side of its business and continuing to drive revenue through its top-notch entertainment attractions throughout the year. DreamWorks Animation characters will be integrated into existing Gaylord Hotels' holiday and summer offerings, which Gaylord believes will further increase the popularity of these highly successful family offerings.

As part of this strategic alliance, Gaylord plans to offer unique leisure experiences for its guests featuring DreamWorks Animation's iconic characters at all Gaylord properties. The live interactive experiences will include character breakfasts, newly themed Christmastime events, poolside activities in the summer, imaginative food-and-beverage offerings, private birthday parties, festive parades, merchandise and various themed entertainment. Gaylord Hotels plans to feature live appearances by characters from current DreamWorks Animation franchises, including "Shrek," "Kung Fu Panda," and "Madagascar," as well as other future films and characters from the studio.

"Gaylord Entertainment has displayed an incredible commitment to creativity and high-quality family entertainment, making each of their world-class U.S. resorts an ideal destination for the DreamWorks Animation brand," said Jeffrey Katzenberg, chief executive officer of DreamWorks Animation. "We look forward to bringing to life the characters, stories and worlds featured in our film franchises in new and innovative ways throughout the Gaylord Hotel guest experience starting this year."


Hunter Fan Company Launches Total Air Sanitizer

Hunter Fan Company has launched the Total Air Sanitizer, the world's only portable air purifier that effectively captures and kills living biological pollutants and viruses. Addressing a growing worldwide concern over air safety and cleanliness, Hunter developed the Total Air Sanitizer in order to provide customers with a reliable alternative to UV or UV-C air purifiers, which often do not expose all germs and viruses to the concentration of light intended to kill them. The Total Air Sanitizer uses new technology patented exclusively by Hunter to add an electric current to the HEPA air filter that kills bacteria, viruses, molds and fungi while capturing and removing dust, pollen, pet dander and other allergens from the air during any season.

"Consumers are increasingly concerned with the quality of air that they breathe," said Jim Gallman, vice president at Hunter. "Families want to feel safe breathing the air in their own home. Hunter is meeting their needs by providing a portable sanitizer that not only purifies the air from common allergens that cause irritation and discomfort, but also kills harmful viruses that may lead to serious illness."


New 100% Natural Lipton Iced Tea Beverage Line Launches

Lipton® Iced Tea, a product of the Pepsi Lipton Tea Partnership, has launched 100% Natural Lipton® Iced Tea, a new line of beverages with a simple, all-natural ingredient list. New 100% Natural Lipton® Iced Tea will be available, beginning April 2011, in four flavors: long-time fan favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors-Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango.

Consumers will also learn more about 100% Natural Lipton Iced Tea through a national advertising campaign, the "You Are What You Tea" campaign, which will introduce an iconic silhouette consisting of water, tea leaves, and sunshine. This new visual will convey the naturally uplifting effect of drinking 100% Natural Lipton Iced Tea.


Meritage Homes Unveils First 'Net-Zero' Production Home

Meritage Homes has unveiled the first 'net-zero' production home built in the United States in the Verrado community of Buckeye, Ariz. A net-zero home produces as much energy as it consumes, thanks to its array of extreme energy-efficient features. The homes' features include 100 percent ENERGY STAR®-certified appliances, ECHO® Solar System, extreme energy-efficient HVAC system, air-tight spray-foam insulation, "smart" controllers for landscape irrigation, lighting, thermostats and more; double low-E vinyl windows, dual-flush actuator toilets and low-flow showers and faucets for water conservation; advanced CFL lighting system, and low-VOC (volatile organic compounds) carpets, paints and finishes. Meritage has incorporated all of the energy-efficient elements necessary to build its first net-zero home as standard features for new home buyers in Verrado.


method® Releases New Line Of Cleaning Products

method has released a new line of green house cleaning products that use the only custom designed 100% post consumer recycled plastic bottles in mass market and formulations driven by method's trademarked powergreen™ technology. As the leading maker of green cleaning products, raising the bar to 100% PCR plastic was a natural choice for method. powergreen™ technology is cutting-edge green chemistry that harnesses the strength of naturally derived, non-toxic ingredients to deliver a mighty cleaning punch that rivals traditional cleaning products. It uses plant-based solvents and surfactants that are optimized to tackle tough soils specific to each cleaner type -- baked-on grease, fingerprints or soap scum. The result is a line of newly re-formulated surface cleaners that knock out dirt like never before.


Moen Expands Wallmount Faucet Offerings

Moen® is providing more style options in the bathroom with new modern-inspired 90°™, vintage-designed Rothbury™ and traditionally styled Waterhill™ wallmount faucets. These unique bathroom faucets are a perfect option for pairing with popular vessel sinks and add a unique, upscale look to any bathroom. The new product offering meets the demand of homeowners, providing unique design, versatility, extra counter space and more room under the sink. Each wallmount faucet is part of a full bath suite, including shower and Roman tub faucets, and a full line of coordinating accessories.


Pantene Ships Sustainable Bottles Made From Plant-Based Plastic

Pantene has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic. This innovative material, a first for the hair care industry, is made from sugarcane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles will be initially launching in Western Europe with expansion plans to the rest of the world over the next 2 years. This will be a seamless transition for consumers as the formulas will remain unchanged and the new bottle has virtually identical characteristics to its predecessor and it is as recyclable as before. Hanneke Faber, P&G's Vice President & Brand Franchise Leader for Global Pantene, said, "We're thrilled to be the first hair care brand to use this technology on its packaging but we also recognize sustainability is a journey and we're fully committed to it."


Beam Introduces Pucker™ Flavored Vodka

With new Pucker™ Flavored Vodka, Beam Global Spirits & Wine has borrowed the flavor expertise of Pucker® Cordials to create a distinctive flavored vodka drinking experience. Unlike other flavored vodkas, Pucker Vodka relies on fruit - apples, grapes, cherries and oranges - to create its bold natural flavors. Pucker Vodka offers full-bodied fruit flavors that reflect the playful personalities of flavored-vodka drinkers, including: Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze. Pucker Vodka is 70 proof and made using all natural ingredients.

"We created a vodka for a new generation of fans who understand that the brands they choose say a lot about who they are and where they're going. As a leader and innovator, Beam Global Spirits & Wine saw this as an opportunity to reach this generation within a growing category," said Kim Washington, Senior Director, Vodkas for Beam Global Spirits & Wine. "Pucker™ Flavored Vodka gives flavored-vodka drinkers the opportunity to liven up their old cocktail regime and pair with distinct tastes that perfectly suit their playful personalities."


WarmlyYours Launches LAVA® Design Infrared Glass Heating System

WarmlyYours has launched its revolutionary new LAVA® Designs infrared glass heating system that provides safe, efficient and comfortable heating for any room in the house with an artistic flair that complements any decor. Available in four sizes and power capacities-250W, 500W, 750W and 1000W-the LAVA panels are offered in five different color options: pure white, white-green, red, black or a mirrored finish. The zero-carbon combustion system uses proprietary infrared heating technology to distribute safe, environmentally friendly radiant heat in a customizable wall panel that uses no forced air circulation to eliminate dust and allergy. The unique LAVA panels emit heat in three dimensions and are completely safe for use around children or pets. The system is so efficient, homeowners may be able to lower the ambient room thermostat temperature by two degrees, saving up to 12 percent on their regular heating expenses. "The LAVA system is the ideal space-saving alternative to inefficient radiator heating systems, freeing up valuable living space and adding an impressive contemporary flair to any room design," said Julia Billen, President of WarmlyYours.


Ziploc® VersaGlass™ Containers Offer All-In-One Dinner Time Solution For Busy Moms

To help busy families maximize their resources, save time and money and get more out of their meals, Ziploc® Brand is introducing a new storage option: Ziploc® VersaGlass™ Containers. Now families can store, heat and serve - all in one container. Ziploc® VersaGlass™ Containers are designed to go from the fridge, to the microwave or oven - at temperatures up to 400 degrees Fahrenheit - straight to the dinner table. These durable containers are made from tempered glass, which is 50 percent stronger than non-tempered glass. Additionally, Ziploc® VersaGlass™ Containers feature a multipurpose, long-lasting and reusable design with a secure seal to keep food fresh. Ziploc® VersaGlass™ Containers are dishwasher-safe and available in six budget-friendly sizes at major retailers nationwide.


'Sony Tablet' With Android 3.0 To Be Introduced

Sony Corporation is debuting the "Sony Tablet," which delivers the perfect combination of hardware, content and network with seamless usability for a high-quality, engaging entertainment experience. Based on decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename) which is optimized for rich media entertainment and S2 (codename) which is ideal for mobile communication and entertainment. "Sony Tablet" will become available in the global market starting in fall 2011. "Sony Tablet" is equipped with the latest Android 3.0 which is designed for devices with larger screen sizes, particularly tablets. Both tablets are WiFi and WAN (3G/4G) compatible and users can not only browse the internet or check e-mail but they can also smoothly access digital content including videos, games and books through Sony's premium network services and more, on-the-go at any time.


Skinny Cow® Candy Introduced

Skinny Cow®, known for breaking the rules with yummy low-fat ice cream treats, is redefining the world of chocolate candy with the launch of new Skinny Cow Candy, a delectable and amazingly satisfying candy treat containing only 110-120 calories for those who want to enjoy the sweeter things in life without compromise. The products include Skinny Cow® Dreamy Clusters and Skinny Cow® Heavenly Crisp candy bars.

"The Skinny Cow brand has a long history of turning 'better for you' skeptics into avid enthusiasts," said Tricia Bowles, spokesperson, Skinny Cow candy. "Now, we want to do the same thing for the candy aisle by adopting Skinny Cow's tradition of deliciously rich, indulgent flavor that's surprisingly low-calorie."


Newcastle Brown Ale Releases Four Limited Edition Ales

Newcastle Brown Ale is debuting four distinct Newcastle Limited Edition brews, which will be available for a limited time at select neighborhood pubs or stores throughout 2011. This Limited Edition offering represents the collaboration of two great bastions of British brewing, Newcastle Breweries in England and Caledonian Brewery in Scotland. The Newcastle Limited Edition brews include: Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish; Newcastle Werewolf: Naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness; Newcastle Winter IPA: full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season; and Newcastle Founder's Ale: A rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft. The Newcastle Limited Edition brews will be available nationwide in 6-pack and 12-pack bottles, as well as draught.


New First Response® Digital Ovulation Test Available

The First Response® Digital Ovulation Test, introduced by Church & Dwight, Co. is a new at-home ovulation test featuring breakthrough technology that can detect a woman's personal luteinizing hormone (LH) surge (the hormonal indication of ovulation) based on her own individual hormone levels. Tracking a woman's personal LH levels can better detect the optimal time to conceive. Unlike other at-home ovulation tests available on the market which determine ovulation based on a preset test average, this new test from First Response® considers every woman's body to be unique by determining LH surges from personal baseline levels. First Response® Daily Ovulation Test provides 20 tests for a one month supply of testing. The test is over 99% accurate in detecting LH Surge.

"We are always looking to bring superior products to the category that will help women conceive when they choose to," said Stacey Feldman, Vice President Marketing, Women's Health and Personal Care at Church & Dwight, Co. Inc. "The enhanced technology featured in this new digital ovulation test is one more way the makers of First Response® are helping women know more about their bodies."


Dole Now Offering Rainforest Alliance Certified™ Bananas

Dole Food Company is now selling bananas grown on Rainforest Alliance Certified™ farms in Costa Rica, Honduras and Guatemala. The farms meet the Rainforest Alliance's comprehensive environmental and social standards, protecting wildlife habitat and workers alike. Consumers can find Dole bananas with the Rainforest Alliance Certified seal at select retailers throughout the United States. "We are excited that our banana farms have earned Rainforest Alliance certification, reflecting our commitment to sustainability," said Mike Cavallero, President of Dole's North American Tropical and Fresh Fruit division. "Being able to add the Rainforest Alliance Certified seal to our bananas is a great reminder to our customers of Dole's commitment to environmental stewardship and the well-being of farm workers."


Cascade Ice Water Introduces Summer-Inspired Flavors

Unique Beverage Company, creators of Cascade Ice 2-Calorie Water, has introduced two new flavors to their beverage lineup, Coconut and Huckleberry Blackberry. Cascade Ice 2-Calorie Water eliminates unnecessary and unhealthy "extras" found in other flavored waters like sugar, sodium, carbohydrates, caffeine and gluten. The sparkling waters have a delightful "fizz" combined with natural fruit juices. Cascade Ice 2-Calorie Water now has a total of 21 unique flavor combinations ranging from Cherry Guava Blueberry to Blueberry Watermelon.

"We are so pleased to introduce these fun new flavors in time for summer -- when we all have our minds on healthier way to hydrate," said Unique Beverage Company's Vice President of Sales and Marketing, Mike Broadwell. "Cascade Ice 2-Calorie Water is rapidly expanding to stores across the U.S. as we create more fans who want a healthier alternative to calorie-laden flavored waters, and want to steer clear of sugary-sweet sodas."


Blue Bunny Debuts Ice-Cream-And-Cake Creations Inspired By Chef Duff Goldman

Blue Bunny Ice Cream has partnered with television personality, celebrity cake baker and owner of Charm City Cakes, Chef Duff Goldman, in the creation of four new ice cream flavors. Inspired by Duff's exceptional cake baking skills, the four Blue Bunny Chef Duff Goldman ice cream creations blend rich, creamy ice cream with actual pieces of cake and include: Red Carpet Red Velvet Cake, Chocolate Lovers Triple Chocolate Cake, I Do! I Do! Wedding Cake, and Strawberries are Forever Shortcake, available at grocery retailers nationwide. "The Blue Bunny Chef Duff Goldman flavors bring a certain dramatic experience to ice cream that is so exciting," said Curtis Hansen, marketing manager for Blue Bunny packaged ice cream, a brand of Wells Enterprises.


Scotts Miracle-Gro Names Jim Lyski CMO

The Scotts Miracle-Gro Company, the world's largest marketer of branded consumer lawn and garden products, has named Jim Lyski executive vice president and chief marketing officer, reporting to ScottsMiracle-Gro President Barry Sanders. "Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," said Sanders. Prior to joining ScottsMiracle-Gro, Lyski was chief marketing officer for Nationwide Insurance.


TD Ameritrade Names Phillip Bowman New CMO

TD Ameritrade has named Phillip Bowman as the Company's new chief marketing officer. Bowman most recently served as the senior vice president of corporate marketing for TD Bank Group in Toronto, ON. Prior to joining TD Bank Group, Bowman held marketing leadership roles with H&R Block, Sprint, Circle K Stores and Pizza Hut Group.


Woolrich Hires Brent Hollowell As Marketing VP

Woolrich, the Original Outdoor Clothing Company®, has named Brent Hollowell as Marketing Vice President. Hollowell has over 20 years of global branding and marketing experience. He joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded. Prior to BrandRx, Hollowell held leadership positions inside a number of successful global companies including 180s, Inc., adidas America, and Foot Locker.


Pura Vida Tequila Names Christopher Novosad CMO

Pura Vida Tequila Company, LLC, has hired Christopher Novosad as its Chief Marketing Officer. In this role he will be responsible for enhancing Pura Vida's brand and broadening its reach and awareness. Pura Vida Tequila is currently being introduced in the Texas market for 2011 with a line of ultra-premium tequilas that currently consists of three labels: Silver, Gold and Anejo.


AVIX Forms License Agreement Between ACTUS And Blow Me Away Media

AVIX Technologies and Actus Interactive Software have entered into a license agreement with Blow Me Away Media to support the deployment of interactive kiosk systems with large big box retailers and global consumer brands as well as local advertisers and businesses. BMAM offers a leading edge hardware display product using the very latest in digital media. ACTUS has developed digital signage displays, e-posters and LIVE interactive solutions ideal for big box retailers, global and local advertisers.

"Blow Me Away Media has some great hardware interface and combined with the ACTUS' software development and multi-touch capabilities, a more robust interactive kiosk can be jointly developed for the marketplace," said Jay Hutton, COO of ACTUS.


Russell Rubin Promoted To President And CEO Of Boston Retail

Boston Retail Products, U.S.-based manufacturer of retail fixtures, has appointed Russell Rubin as the President and CEO. Prior to this appointment, Rubin was Managing Director of Boston Retail's European Division, as well as, group Marketing & Strategy Director. In his new role, he is responsible for running all facets of the business.


MediaTile Creates HumanKiosk

MediaTile, leader in 3G and 4G cloud-based digital signage solutions, has extended its HumanKiosk™ product line featuring MediaCast™ Video Presence with a new, smaller-footprint 19" configuration. As with HumanKiosk 32" and 42" configurations, the HumanKiosk 19" utilizes the MediaCast Video Presence system to deliver a revolutionary breakthrough in consumer engagement with both interactive digital promotions and live 2-way, face-to-face video conversations. Simon Wilson, CEO of MediaTile, said, "We are excited to add this smaller, more intimate configuration to the product lineup and make it immediately available for our pilot programs. Early reaction has been highly favorable as our clients are looking to add the 'human element' directly into their marketing and selling programs yet need a smaller, tablet-like solution where there is insufficient room to accommodate the larger, free-standing kiosk-style systems." The HumanKiosk product is powered by MediaCast Video Presence, the world's first commercially available, cloud-based video call routing and CMS system that leverages the latest 4G wireless networks from major carriers. For more information call (Tel) 831-439-878 or visit, (Web site) www.mediatile.com


Haivision Partners With Kodak For Digital Signage Solution

Haivision has partnered with Kodak to integrate Haivision's CoolSign digital signage solution with the Kodak JV1000 and JV700 Digital Frames. The combined solution is ideal for delivering scheduled content to any retail queue or checkout within franchises, to hotel guests, across campuses, and anywhere Wi-Fi is available. Haivision's CoolSign digital signage solution boasts all the features and functions for any signage need, from smaller installations to sophisticated multiscreen landmark displays to large-scale global networks. Launched in 1998, CoolSign has a long legacy of innovation, pioneering many aspects of digital signage technology. For more information, contact Haivision. (Web site) www.haivision.com


Coca-Cola And Circle K Team Up To Conduct ‘Project White Beach’

Coca-Cola, Circle K and Gulf Coast & Orange Beach Tourism are launching a program to make sure tourists across the Southeast know that the Alabama Gulf Coast is open for business with the ‘Project White Beach,’ promotion in markets across the Southeast to attract tourists back to the Alabama Gulf Coast. More than 100,000 discount booklets will be distributed in Circle K stores throughout Louisiana, Tennessee and Alabama giving significant discounts from Gulf Shores and Orange Beach accommodations, restaurants and attractions.

“Coca-Cola is proud to sponsor Project White Beach,” said Lauren Steele, VP Corporate Affairs, Coca-Cola Consolidated. “We are excited about working with Circle K and Gulf Coast businesses to spread the word throughout the Southeast that the Alabama Gulf Coast is open for business!” Pump toppers and in-store displays at Circle K stores support the promotion, which was created for Coca-Cola by Red Moon Marketing, a Charlotte, NC-based promotion agency. (Web site) www.redmoonmkt.com


DaVinci® Wines Seeks 'DaVinci Storytellers' For Trip To Tuscany

DaVinci wines is searching for writers, culinary aficionados, artists and filmmakers to travel to Vinci, Italy - home to the historic Cantine Leonardo Da Vinci, where DaVinci wines are produced - to gather, bring to life, and share stories of the Tuscan town's dynamic people and place.

In July, four selected "DaVinci Storytellers" will spend one week in Vinci and will have unparalleled access to rich history from multiple generations of wine grape growers, dynamic culinary experiences with local chefs and insider access to the area's robust art culture. Each DaVinci Storyteller, in turn, will express their experience in Tuscany using their creative talents. The resulting stories, art or other creations will be shared by the DaVinci Storytellers through their social media networks as well as the DaVinci website and Facebook page, and the media. Four DaVinci Storytellers will be chosen, one from each of the following categories: Language Arts such as an author, blogger, journalist or poet; Culinary Arts such as a chef, recipe developer, or food stylist; Visual Arts such as photographer or painter; and Documentary such as a videographer or filmmaker.

"We're looking for people with a real gift for telling stories through a variety of creative expressions, whether they're just learning their craft, working as a professional or pursuing it as a hobby," said Courtney Klipping, Senior Marketing Manager at E&J Gallo Winery. "They'll spend a week soaking up creative inspiration in Vinci with the goal of creating short stories, essays, paintings, photographs, recipes, videos - you name it - to share with the world and to bring to life the story of DaVinci."


Xbox Kinect Pop Up Area Helps Xbox Exceed Sales Goal

The goal was to create and develop a freestanding, transportable, and interactive area that allowed consumers to interact with the Kinect experience in a full environment. The Kinect Pop Up Environment helped Xbox exceed their sales goal of 3 million units. Microsoft event research found that the number of people who recommended the Kinect prior to engaging in the experience was 16%, and after going through the experience was 80%. The Xbox Kinect Pop Up Environment was produced for Microsoft by Design Phase, a Waukegan, IL-based display firm. (Web site) www.dphase.com


Pirate's Booty Collaborates With Disney's 'Pirates Of The Caribbean: On Stranger Tides'

Pirate's Booty, a manufacturer of all-natural snacks, has collaborated with Walt Disney Pictures and Jerry Bruckheimer Films' Pirates of the Caribbean: On Stranger Tides directed by Rob Marshall and starring Johnny Depp and Penélope Cruz. As the exclusive food collaborator for the fourth installment of the Pirates of the Caribbean franchise, Pirate's Booty is offering a special limited edition 7 oz. package with a portion of the proceeds going to Boys & Girls Clubs of America and a Caribbean Fly Away Sweepstakes to Casa De Campo in the Dominican Republic.

The limited edition Disney's Pirates of the Caribbean: On Stranger Tides 7 oz. package is for Pirate's Booty's best-selling product and number one selling natural snack SKU - Pirate's Booty Aged White Cheddar, a deliciously baked, all-natural snack made from puffed rice corn and blended with real aged white cheddar cheese.

Eric Berniker, Pirate's Booty's VP of Marketing, said, "Disney's Pirates of the Caribbean and Pirate's Booty both epitomize the fun, adventurous and humorous spirit that we all love. Pirate's Booty is proud to be able to bring this to life by giving consumers a chance to embark on a fun, delicious and healthier adventure with the release of its limited edition 7oz. package."


Keystone Light Runs Cross Merchandising Promo. With Jack Links

Keystone Light has launched a cross-merchandising partnership with Jack Links, whose 3 oz. beef jerky packages are a number one convenience store product. Consumers can ‘Play It Smooth” with the new Keystone Light packaging. CanholeTM, provides additional value to the consumer as 18pk, 24pk, & 30pk “Stones” easily transform into a game of “Bags”via a perforated circle that can be punched out for play. Special codes on Keystone Light 24oz Single Serves will also drive consumers to an online Canhole game. Traffic will be driven to the site via P.O.S. and social networks.


Social Vending System Enables Consumers To Connect With PepsiCo

PepsiCo has launched its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology. PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. There’s also the option to further personalize the gift with a short video recorded at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system. When the recipient redeems their gift, they’re given the option of thanking the sender with a gift of their own or paying it forward and gifting a beverage to another friend.

“Our vision is to use technology to create new ways for consumers to engage with our brands and each other at the point of purchase,” said Mikel Durham, Chief Innovation Officer at PepsiCo.


Time Warner Cable Uses Replica MTA Subway Station In Charlotte, NC, To Promote Same Day Access To Films At Tribeca Film Festival

Time Warner Cable has installed a built to scale replica of an MTA Subway station - chipped paint included-in the Wells Fargo Atrium in the heart of Charlotte, NC, to promote the special same day access to Time Warner Cable subscribers of the movies being screened at the Tribeca Film Festival in NYC.

Created by Time Warner Cables agency Ogilvy & Mather with help from OgilvyAction, the iconic Subway stop includes faux steps that appear to descend into the ground and the destination reads"Tribeca" Downtown & Brooklyn, BDFV in the actual typeface and imagery of an actual subway platform. As the signature media sponsor of the TribecaFilm Festival, Time Warner Cable is bringing the movies to its viewers across the country through its Movies on Demand channels the same day they are released at the festival.


Don Francisco's Coffee Introduces First Limited-Edition Coffee 'Blend To Erase MS'

Don Francisco's Coffee has launched Blend to Erase MS, an exclusive and limited edition coffee created especially for the Nancy Davis Foundation for Multiple Sclerosis in support of their national "Orange You Happy to Erase MS" Multiple Sclerosis (MS) awareness campaign. To coincide with MS awareness month celebrated in May, Don Francisco's Coffee will donate twenty percent of gross sales of the limited edition coffee to the Nancy Davis Foundation.

"Don Francisco's Coffee is proud to once again partner with the Nancy Davis Foundation in support of the 'Orange You Happy to Erase MS' campaign and for the first time be able to create a product that gives back," said Leonor Gavina-Valls, vice president of Marketing for F. Gavina & Sons, Inc.

Mobil Super Minor League Baseball Tour Hits The Road Visiting 77 Games In 25 States

The 2011 Mobil Super Minor League Baseball Tour is traveling the country, hitting 77 minor league games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each minor league baseball game.

"With fun and creative consumer activities, the Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game," said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Company. "At all 77 games, this tour teaches fans about Mobil Super in a fun and exciting environment."

The Mobil Super brand ambassadors will greet fans outside each park before and after each game, distributing product information, rebate coupons and Mobil Super-branded baseball souvenirs. Fans can also register for free oil changes. During the game, Mobil Super branding will be seen throughout the stadiums, with on-field promotions and prizes to enhance the fan experience.


Valassis And Alliance Marketing Create In-Store Marketing Partnership

Valassis and Alliance Marketing plan to develop and execute in-store marketing and media programs, effective second quarter 2011. Alliance Marketing and its affiliates represent independent supermarkets in 15 states. The new partnership brings over 200 independent retailers to Valassis' In-Store network, representing 70 retail banners. Valassis will help Alliance Marketing emphasize promotional pricing at the shelf, heighten the effectiveness of brand messaging at point of purchase and streamline the way consumers find information about products and how they can be used.

"We are tremendously excited about our partnership with Alliance Marketing and the retailers they bring into the Valassis In-Store network," said Michael Kowalczyk, Valassis Vice President and General Manager of In-Store Marketing. "Valassis will be able to deliver an in-store experience previously unavailable to consumers in those respective markets."

Joe Wolf, President of Alliance Marketing, said, "Every week more than 3,500,000 people shop our stores and we represent a great vehicle for the consumer packaged goods (CPG) companies to reach valued consumers. Valassis brings the tools necessary to help us market on behalf of those CPG companies, but more important, improves the shopping and customer service experience our customers have come to expect daily in our stores." (Web site) www.valassis.com


TRIS3CT Names Tim Nelson President

TRIS3CT, one of Chicago's leading independent promotion agencies, has appointed Tim Nelson to president from managing partner. In this newly created position, he will report to Richard Thomas, TRIS3CT's founder and chief executive officer. Since joining TRIS3CT in 2007, Nelson, has been instrumental in driving the agency's rapid expansion through a series of new business wins and strong, organic growth with existing clients. (Web site) www.tris3ct.com


NASCAR, Office Depot And 3M Team Up To Find Next 'Official Small Business Of NASCAR'

Office Depot is teaming up with 3M® and NASCAR® stars Tony Stewart, driver of the No. 14 Office Depot/Mobil 1 Chevrolet, and Greg Biffle, driver of the No. 16 3M Ford, to offer the exciting possibility of a $1 million payday for one small business owner through the "Official Small Business of NASCAR, Courtesy of Office Depot" sweepstakes.

Two small business owners will be randomly selected as finalists, earning them a $10,000 small business makeover from Office Depot, a VIP race weekend experience for two and a chance at the $1 million prize. Plus, as an extra reward to small business owners who participate, Office Depot is giving away one $1,000 Office Depot gift card every day during the sweepstakes entry period.

Stewart will display the name or logo of one small business finalist on his No. 14 Office Depot/Mobil 1 Chevrolet during the Labor Day weekend race, while Biffle will feature the name or logo of a second small business finalist on his No. 16 3M Ford. The small business that appears on the highest-finishing driver's car will be named the "Official Small Business of NASCAR, Courtesy of Office Depot." And if Stewart or Biffle wins the race, the small business featured on the winning car will take home $1 million.


Groupe Aeroplan Hires Peter DeNunzio As President, U.S. Consumer Loyalty

Groupe Aeroplan, the global leader in loyalty management, has appointed industry veteran Peter DeNunzio as president, U.S. Customer Loyalty for its Carlson Marketing unit. DeNunzio will have responsibility for Carlson Marketing's consumer loyalty practice across five offices in the United States and will join Groupe Aeroplan's U.S. Executive Leadership team. With over 25 years of experience in marketing, advertising and direct-to-consumer programs, DeNunzio was most recently president of the New York office of Draftfcb. (Web site) www.groupeaeroplan.com


Buffalo Wild Wings To Use Buzztime's Interactive Entertainment Platform

NTN Buzztime, a leading digital interactive restaurant and bar entertainment network, has formed a multi-year partnership with Buffalo Wild Wings, the national sports grill and bar known for its New York-style chicken wings, whereby Buffalo Wild Wings will utilize Buzztime's out-of-home interactive technology to enhance its Guest experience in its 750 restaurants in 45 U.S. states.

"Buffalo Wild Wings is all about providing our Guests a fun and social experience, and we pride ourselves on being their home away from home any night of the week," said Kathy Benning, executive vice president of Global Marketing and Brand Development for Buffalo Wild Wings. "Partnering with NTN Buzztime successfully integrates entertainment into our dining experience through the use of sports and trivia games." (Web site) www.buzztime.com


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