DVD Station Places DVD Rental Kiosks
DVD Station, San Francisco, CA, has developed a next-generation DVD rental kiosk for placement at Metreon-A Sony Entertainment Center.
DVD Station brings the best of the web shopping experience to the physical store. Consumers browse for product on a “virtual shelf” that mimics the experience of walking the aisles. Using a touch screen interface, customers browse thousands of films by movie genre, actor or director-and then rent and buy those DVDs and video games.
“The Metreon location provided a critical R&D laboratory to develop a retail process that we are replicating with success across the U.S.,” said Tim Hogan, CEO of DVD Station. “This new retail concept has been deployed across several retail channels including: grocery, health and fitness, and specialty retail.”
Starbucks Offers Wi-Fi Users Access To New Sarah McLachlan CD
Starbucks customers that access the T-Mobile HotSpot service can now experience exclusive multimedia Wi-Fi content from the Sarah McLachlan Artist's Choice CD. Starbucks customers with a Wi-Fi equipped laptop computer or Tablet PC can watch the exclusive video content and listen to sample songs from the CD at any one of the more than 2,900 Starbucks locations that offer the T-Mobile HotSpot service.
"The passion and emotion that Sarah McLachlan has for her work is evident in every song she records," said Don MacKinnon, V.P. of Music and Entertainment at Starbucks. "The Artist's Choice™ series is a great way for Starbucks customers to sit down with an artist and discover where these emotions originated from, and learn about the influencers who have helped shape the music they create."
The Sarah McLachlan Artist's Choice CD is available at Hear Music and Starbucks retail locations. Acquired by Starbucks, Hear Music creates music programming and CDs for Starbucks coffeehouses worldwide and operates four retail stores in CA and Seattle, WA.
Panasonic Consumer Electronics Debuts Mobile Marketing Tour At Indy 500
Next Marketing, a leading Atlanta, GA-based sports, event and mobile marketing firm, recently launched a national mobile marketing tour for Panasonic Consumer Electronics Company at the Indy 500. The program is designed to bring the high-octane excitement of the Panasonic Indy Racing League (IRL) Super Aguri Fernandez Racing team sponsorship, along with the company's high tech products, to major electronics retailers and their customers.
"Based on early retailer and consumer response, this tour will generate a lot of excitement," said Gene Kelsey, V.P. Brand Strategy, Panasonic Consumer Electronics Company. "Our first event brought hundreds of consumer electronics shoppers to participating stores and many of our major retailers have already arranged tour appearance dates."
"Efficiently leveraging its motorsports investment at the market retail level is an important part of Panasonic's ongoing brand strategy," said Kelsey. "Panasonic has a 14-year motorsports history. The fact that Next came up with a smart and efficient way of putting that investment to work to the benefit of our retailers was very exciting to us."
To drive consumers to participating retailers during IRL race weekends, a 40-foot trailer was transformed into a rolling showcase of Panasonic's newest products, such as A/V devices, Diga DVD Recorders, the latest Viera Plasma Televisions and Professional Power Tools.
Absolut Spirits Launches Danzka Cranberyraz Vodka
The Absolut Spirits Company has launched Danzka Cranberyraz Vodka, the first flavored vodka to combine the naturally sweet flavor of wild raspberry with a hint of slightly tart cranberry. Danzka Cranberyraz Vodka joins the brand's other unique flavors of citrus and grapefruit, all offered in a signature metal bottle that is made to chill vodka at optimal temperatures.
"The flavored vodka segment continues to grow and the addition of Cranberyraz to Danzka's portfolio helps to further differentiate our brand in the marketplace," said Carl Horton, President and CEO.
Danzka Cranberyraz is being supported with off-premise POS and print advertising.
JossClaude Products Target Latina Consumers In The U.S.
JossClaude Products, Latin America's leading hair experts, has introduced Formula Latina, the first major line of professional hair care products designed exclusively for U.S. Latinas and the first line launched in the U.S. with Spanish-dominant packaging and advertising. In order to reach its target, JossClaude Products plans aggressive marketing efforts including advertising in national magazines and on radio stations in the top Latino markets. Formula Latina is also working with international celebrity hairstylist Oliver Ifergan to serve as a product spokesperson.
Ben & Jerry's Introduces Low Carb, No Sugar Added And Light Ice Cream
Ben & Jerry's has introduced a new line created to appeal to those who long for the total Ben & Jerry's ice cream experience without the added sugar, fat, calories or carbs that come with it. The new line, which consists of Carb Karma, No Sugar Added and Light Ice Cream flavors as well as Low-Fat Frozen Yogurts, was created to offer consumers alternatives and address their health concerns.
Ruby Tuesday Launches Smart Eating Menu For Kids
Ruby Tuesday, Inc., one of the nation's largest casual-dining chains, is adding healthier options to its children's menu in response to the desires of the chain's guests and their concern about childhood obesity.
The Kids Smart Eating program comes at a time when nearly half of children ages 6 to 17 are eating out with their families at least once a week and consuming restaurant meals with 55% more calories and more total fat than the average home meal. The new children's menu offers eight new choices that are lower in fat and calories and have healthier, whole-grain carbohydrates. The new menu also provides nutrition information for every menu item so parents can be certain their children are making smart choices. The kid-tested and approved items include healthier versions of traditional favorites such as a whole-grain tortilla with turkey and cheese; a cheeseburger on a whole grain wrap; and the only kids' salad bar in a casual-dining chain. The Kids Smart Eating menu also features tips and games designed to teach children about healthy lifestyles and nutrition choices.
IRIDESSE Pearl Jewelry Stores To Open
IRIDESSE is a new retail store focused exclusively on celebrating the natural beauty of cultured pearls and thoroughly educating customers about pearl quality. The name IRIDESSE is inspired by the complex play of color and light on the surface of a pearl.
In addition to the brand's own designs, IRIDESSE will be collaborating with several well known designers. The collections will range in price from under $100 to $40,000, making the IRIDESSE pearl jewelry brand attainable to a wide range of customers.
Designed by Randy Ridless, the IRIDESSE environment is inspired by the timeless modernist architecture of Mies Van de Rohe and contrasted by the subtle colors of the sea. Translucent, transparent and iridescent materials reflect and refract light to highlight and showcase the natural beauty of pearls. The in-store environment includes a Pearl Bar for customer consultation, featuring apothecary style drawers to choose from a wide variety of pearl strands. The first two IRIDESSE stores are expected to open in the Washington D.C. area and Short Hills, NJ in fall 2004. The retailer expects to open at least 20 IRIDESSE stores within the next five years.
Heritage Introduces Wall Dominator
Heritage Sign & Display has introduced the Wall Dominator, a mirror sign that is so large, it literally "owns" the wall. For more information on the Wall Dominator, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701, (Fax) 570-645-2178, (Web site) www.popsigns.com.
DaimlerChrysler Appoints K. Mankin V.P. Chrysler Brands Mktg.
DaimlerChrysler has appointed Mr. Kelly Mankin to the position of V.P., Chrysler Brands Marketing. Mankin will be responsible for the marketing activities of the Chrysler Financial brand in the U.S. Previously, Mankin was Chief Operating Officer for RouteOne LLC. Mankin will continue to play an active role in the launch and implementation of the RouteOne credit aggregation system for all Chrsyler Group dealers.
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