Creative Online Weekly <br> August 02, 2010

Week of August 02, 2010

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Okanagan Spring Brewery Features Custom Floor Display
Okanagan Spring Brewery is using this custom shelving unit which was designed to merchandise l2 6-packs of Sleemans Cream Ale. The unit features full side panel graphics of the bottle image as well as an acrylic “pop out” logo on the header panel. The Sleeman Cream Ale custom Display was created by Avante Mfg., of Okanagan Falls, GC, Canada; (Tel) 250-497-5110; (Web site) www.avante.com

Moet Oscars Window Kit
This promotional display for Moet Champagne was designed to be used during the period when the Oscars were announced. The display featured temporary materials including foam board and corrugated. Digital printing promotes the Champagne during Oscar month for celebration parties. This display was created by Flair Display, Inc., Bronx, New York. (Web site) www.flairdisplay.com

Vibrant Rioja Launches Point-Of-Purchase Program In U.S.
In a move that signifies a growing commitment to the U.S. marketplace, the Vibrant Rioja marketing campaign has launched a multi-million dollar trade program to support national sales at all levels.
"Twenty years ago, less than twenty bodegas imported Rioja wines to the U.S.," said Ana Fabiano, Trade Director of the Vibrant Rioja campaign. "But today, Rioja is one of the most identifiable brands of Spain, with more than 100 distribution channels nationwide. We're as synonymous with the country as flamenco dancing and bullfighting." Located in north central Spain, Rioja is considered one of the greatest red wine regions of the world. Rioja reds are blended predominantly with the indigenous tempranillo grape from one of the region's three sub-zones - Rioja Alta, Rioja Baja, and Rioja Alavesa. More than 200 brands from Rioja are available for purchase in the U.S. Momentum continues with successfully integrated retail programs piloted in 2009 that helped create over 20% increase in sales. The point of purchase program will include over 100 participating accounts, as well as a national program with 10 key chain accounts. (Web site) www.vibrantrioja.com

Sears & Edwin Watts Golf Open ‘Store-Within-A-Store’
Sears Holdings has joined forces with Edwin Watts Golf Shops, one of the world's largest specialty golf retailers, to establish the first U.S. based “store-within-a-store” retail model for the golf industry. Edwin Watts will open 12 new service-oriented golf shops inside of existing Sears stores in key locations nationwide.
“This first-of-its-kind partnership with Sears is a significant development in the golf industry as it expands the access of service-oriented golf retail to all levels of golfers, while helping to drive new players to the game,” said John Watson, CEO, Edwin Watts Golf Shops.
Each Edwin Watts Golf Shop housed inside a Sears is designed as a specialty store format with footprints ranging from 2,700-3,000 sq. ft., while offering the familiar layout and shopping experience as the Company’s free-standing golf shops. The shops will be staffed by Edwin Watts Golf associates.

Sony Offers Retailers New Photofinishing Kiosk
Sony has added features to its Sony PictureStation to meet retailers’ expanding digital photo printing needs. Sony’s solutions can be customized for different sales environments - a countertop unit in the form of the Sony SnapLab or a stand-alone PictureStation kiosk. Sony's system helps retailers offer everything from 4x6 photo prints to MemoryStick media, digital photo frames, Cybershot digital cameras, batteries and readable/writeable disks for sharing and storing photos.
Belinda Lopresti, Senior Marketing Manager, Sony’s Digital Photofinishing business, said, “This ‘Sony United” approach allows retailers to leverage Sony’s brand power, while increasing customer traffic and extending store visits. Lopresti said, “SonyPictureStation allows the smaller stores to offer the same top quality prints as mass retailers, and also a wider selection of digital photo-related accessories.”

Best Buy Launches 'Recycle It On' Campaign To Drive Consumer Action Across U.S.
Best Buy Co. has set a target to collect 1 billion pounds of old or obsolete electronics and appliances for recycling, as part of its "Recycle It On," campaign, encouraging increased use of its comprehensive, convenient recycling and trade-in programs.
"We believe our employees have the power to help people around the world live more sustainable, digitally-connected lives," said Paula Prahl, senior vice president, communications, public affairs, and corporate responsibility, Best Buy Co., Inc. "As we help consumers make smart technology choices today, we have a responsibility to help them get rid of the old and obsolete devices. This 1 billion-pound target is designed to inspire our employees and to promote greater consumer action, both of which can significantly reduce the amount of electronics in the waste stream."
The more than 1 million Facebook fans of Best Buy have been invited to take the Recycle It On pledge, an easy way to commit to recycling their own old electronics, with features to pass along to friends and encourage the same. The application features a U.S. map, tracking the various types of items pledged state by state, as well as local store details to help users find their nearest Best Buy store to drop off items. Other recycling options include in-store electronics recycling: Consumers can bring up to three items per day, per household, for recycling at any U.S. or Puerto Rico Best Buy store. Best Buy accepts most consumer electronics, with a few exceptions. A $10 recycling fee per unit will be charged for some items with screens; consumers will instantly receive a $10 Best Buy gift card in exchange for the recycling fee. Recycling kiosks at the front of every store can accept ink cartridges, rechargeable batteries, cell phones, CDs, DVDs, PDA/smart phones, and Best Buy gift cards can be dropped off for free recycling. Best Buy will remove an old or obsolete appliance or television free of charge from a consumer's home when a new product is purchased and delivered by Best Buy Home Delivery or Geek Squad Home Theater Installation Service.

Bumble Bee Foods Completes First Phase Of Sodium Reduction In Products
Bumble Bee Foods has completed significant sodium reductions across its line of canned albacore and light meat tuna products. Further sodium reducing initiatives are in the works for the remaining products in the company's portfolio. Following an almost two-year process, supermarkets will begin receiving the Bumble Bee albacore and light meat tuna with reduced sodium levels beginning 2010.
Bumble Bee albacore products will now contain 140mg of sodium or less per serving-a reduction of 44 percent from average sodium levels of 250mg in 2008. Light meat tuna by the brand has been reduced to 180mg per serving. Early this year, Bumble Bee released Prime Fillet® Very Low Sodium Solid White Albacore in Water. The new Prime Fillet product is designed for consumers on sodium-restricted diets and contains only 35mg of sodium per serving.

NCR And MOD Systems Digital Download Kiosks Deployed At 57 InMotion Entertainment Stores In 35 U.S. Airports
NCR Corporation will install its digital download kiosks at airports across the United States through InMotion Entertainment stores, bringing easy, affordable access to a wide choice of digital movies, television programs and music tracks for the first time to airport travelers on the go.
Through kiosks developed in partnership with MOD Systems®, Inc., NCR will rent and sell entertainment titles to airport travelers who will download the content to portable Secure Digital (SD) memory cards and USB memory sticks. Consumers can use (and reuse) their own SD memory cards to download video titles or purchase one in the InMotion store. Video content can be played on Windows PCs, including laptops, netbooks and tablets, with additional consumer electronics device support planned for later this year. Music tracks can be loaded onto any USB storage device and, eventually, directly to portable MP3 players.
"The deployment of NCR and MOD Systems' digital download kiosks in InMotion stores will give consumers exciting new entertainment content they have never before had access to outside the home," said Jeremy Smith, president of InMotion Entertainment. "We have big expectations for the potential of digital entertainment kiosks, and we look forward to expanding this program with NCR."
Movie rental and purchase prices from the digital download kiosks will be consistent with online digital downloads and in-store rentals today and will be tested at various price points. For movie rentals, consumers will have 30 days from purchase to watch the movie and 48 hours to watch once they begin. (Web site) www.ncr.com

New Nespresso Boutique Bar Heats Up Miami
Nespresso, a worldwide pioneer in premium portioned coffee, has opened its first Boutique Bar in Miami Beach. The new Nespresso Boutique Bar joins Miami Beach's premier pedestrian promenade as part of the 1111 Lincoln Road structure by famed architects Herzog & de Meuron. "The opening of the flagship Nespresso Boutique Bar in Miami marks a new stage in the expansion of the brand on the international scene," said Frederic Levy, President of Nespresso North America. "We are excited to further establish an even stronger brand presence in the United States and bring Nespresso to Miami's discerning coffee aficionados."
The Boutique concept is a very successful model worldwide, and in 2010, Nespresso plans to expand its network of boutiques from 191 to more than 230. The Nespresso Boutique Bar in Miami Beach is the latest indication of the brand's continued worldwide growth. Nespresso continues to be the fastest growing brand in the Nestle Group with an average annual growth rate of 30 percent since 2000.

Japanese Retail Phenomenon Uniqlo Selects Fifth Avenue For Global Flagship Store
In the largest retail lease in New York City history, Japan's fastest-growing casual clothing chain, Uniqlo, selected 666 Fifth Avenue for the location of its global flagship store. The store will occupy 90,000-sq.ft. on the ground, second and third floors of the famous Fifth Avenue tower.
Uniqlo, which was launched in Japan in 1984 and opened its first US store in Soho in 2006, has more than 760 stores in Japan and a total of nearly 900 stores worldwide. Known for providing high-quality, stylish casual wear at remarkably low prices, Uniqlo will now showcase its goods in a department-store-sized space - its largest store in the world-- on Fifth Avenue.

Whole Foods Market Commits To Reduce Energy Consumption By 25% Per Square Foot By 2015
Whole Foods Market is strengthening efforts to reduce energy consumption company-wide by 25 percent per square foot by 2015. The Company has also committed to wind energy, more on-site renewable energy, and aggressive green building, advanced refrigeration and transportation practices, which will result in significant emissions reductions.
"With this combination of strategies, we intend to reduce energy consumption and greenhouse gas emissions by 25 percent per square foot by 2015," said Kathy Loftus, Whole Foods Market global leader, sustainable engineering. "Saving energy costs less than buying it, so we are reducing our energy appetite from both traditional and renewable sources."
The Company has designed new stores to be more energy efficient. Several have been awarded the Environmental Protection Agency's GreenChill certification, which recognizes eco-friendly commercial refrigeration systems. As part of a Department of Energy partnership, the Company was awarded resources to design new stores and retrofit older ones. The program pairs Whole Foods Market with National Renewable Energy Labs to create, test and validate design concepts that will move toward net-zero energy commercial buildings. This year, the Company will purchase more than 810,000 mWh of renewable energy credits, adding clean energy to power grids. The Company also has 15 locations supplementing traditional power with solar with more in development. The San Jose store recently announced it would host a fuel cell, making it the first supermarket in California that will generate enough electricity on site to meet 90 percent of its needs. The Company has close to 30 stores that are either LEED or Green Globes certified, registered or in development.

7-Eleven Adds Game Day Value-Priced Premium Beer To Store-Brand Lineup
After introducing Yosemite Road proprietary wine to enthusiastic reviews last year, 7-Eleven thinks it has another winner with Game Day, a new store-brand premium lager beer. Comparable in taste and quality to the top-selling national brand beers, Game Day is available in two varieties - Light and Ice - and two package sizes - 24-ounce singles and a 12-pack of 12-ounce cans.
"American beer drinkers are seeking great-tasting beer at an affordable price," said Dan Skinner, 7-Eleven® category manager for alcohol beverages. "Even more so in this tough economy, they're looking for value and ways to make their dollar go further. Game Day satisfied two of a beer drinker's interests by offering a premium lager beer at a below-premium price."
Brewed with the highest quality malts and hops, Game Day Light (110 calories per 12 ounces, 3.9 percent alcohol by volume) has a clean, crisp taste with a smooth malt finish while the hops flavor is bolder in Game Day Ice (155 calories per 12 ounces, 5.5 percent alcohol by volume).
In reference to the product's name, Skinner said, "Beer and sports have a natural affinity for each other. When it came time to brand the product, the development team realized that our customers not only like beer, they love sports. The name Game Day was perfect."

Boulder Canyon Introduces First Compostable Packaging To Natural Snack Food Category
Boulder Canyon™ Natural Foods has unveiled plans for a compostable package for its popular All Natural Kettle Cooked Potato Chip line. The Company believes that the 7.5-ounce bag, made from wood pulp sourced from plantations that have Forestry Stewardship Council (FSC) or similar certification, is the first compostable packaging developed for the natural snack food category. The new packaging is available immediately at Colorado-area Whole Foods stores.

ConAgra Foods Introduces All-Natural Alexia Select Sides
ConAgra Foods has added a new innovation to the freezer case with the launch of Alexia Select Sides, a line of all-natural, easy-to-prepare roasted potato and vegetable side dishes for skillet preparation. Select Sides, which go from freezer to plate in 10 to 12 minutes, contain all the ingredients needed to prepare a nutritious, multiple serving side dish, including premium roasted red-skin or sweet potatoes, vegetables such as baby portabella mushrooms and whole green beans and a unique herb-infused cooking oil packet. "Our consumer research showed that people crave more variety, yet often treat side dishes as an afterthought," said Michael Smith, brand director, ConAgra Foods. "With Alexia Select Sides, we're able to deliver premium, all-natural side dishes packed with the flavor of our herb-infused cooking oil and easily prepared in a skillet. Sautéing the vegetable blend creates a tempting aroma and gives the dish more flavor when compared with other frozen vegetables."

Energizer Recharge Smart Charger Introduced
New Energizer® Recharge Smart™ Charger was developed in response to consumer interest in understanding more about their batteries' charging status. The Energizer® Recharge Smart™ Charger features a large LCD screen with a countdown clock displaying remaining charging time and a fuel gauge indicating the current level of power in the inserted NiMH rechargeable batteries. The ENERGY STAR®-certified Energizer® Recharge Smart™ Charger also features a slow charge rate, which extends the number of battery life cycles, and a bad battery alert that automatically indicates if the batteries are no longer useful or if a disposable battery has been inserted by mistake, also a feature that will help make consumers lives easier.
Jim Olsen, Vice President of Marketing for North America, said, "We know that people have more battery-powered devices than ever before, and are looking for ways to keep them powered up so, for example, they don't miss that perfect picture because of a drained battery."

Craftsman Brand To Produce Officially Licensed Major League Baseball Tools And Garden Equipment
The Craftsman brand has formed a four-year agreement with Major League Baseball that allows Craftsman to feature the logos of Major League Baseball and its 30 Clubs on products including hand tools, power tools, tool storage and lawn and garden tools and equipment. "We're thrilled to be working with MLB and to introduce Major League Baseball-Craftsman products," said Kris Malkoski, Vice President and General Manager of the Craftsman brand for Sears Holdings. "We know that Craftsman consumers are very passionate about our brand in much the same way MLB fans are about 'their' teams, and the agreement with MLB is another way that Craftsman is bringing innovative products to our customers and their devout counterparts who are Major League Baseball fans. All of the tools and products alike will be permanently branded with the logos of Major League Baseball, providing all of the innovation, reliability and trust in your hands that is Craftsman."

IXYS Launches The IXYSSOLARTM Brand Of Handheld Solar Powered Products
IXYS Corp. has launched the IXYSSOLARTM brand of handheld portable products. The main feature of these products is the integration of the IXYS Solar-BitTM technology to harvest sunlight or artificial light to charge their batteries. Included in this launch is the introduction of the IXYSSOLARTM brand of rechargeable alkaline batteries. These batteries are eco friendly and offer the lowest cost AA and AAA rechargeable batteries with a true 1.5v rating. These new products feature energy harvesting, and enable hand held products to be charged without the need for 'plug in' charging thereby giving consumers total freedom of mobility.

New Lenovo ThinkPad L Series Laptops Offer Highest Amounts Of Recycled Content And Enhanced VoIP Web Conferencing
Lenovo has introduced a new series of ThinkPad laptops - the L Series ThinkPad L412 and L512 laptops feature high performance with the latest Intel processing technologies. Additionally, the laptops are the greenest on the market by integrating up to 30 percent post consumer content from office water jugs and used IT equipment in parts like the LCD cover, palm rests and top/bottom case. The L512 laptop contains 18 percent post consumer content (PCC) total, making it the industry's highest amount of PCC in a laptop. Each L Series laptop saves the equivalent of 10 plastic water bottles. Also, as part of the lifecycle design process, the laptops meet Energy Star 5.0 for high energy efficiency and are rated EPEAT Gold in the U.S. for their environmental attributes. The laptops are 40 percent more energy efficient than previous ThinkPad laptops, and users can deploy Lenovo's Power Manager software tool to monitor and adjust their power settings. Additionally, the laptops are shipped in nearly 100 percent recycled packaging that can simply be thrown into a customer's recycling bin.

Venus Launches Brand's Most Advanced Disposable Razor For Ultra-Close Shave
Venus®, the global female shaving brand, has expanded its portfolio of disposable razors to include variants with distinct features at a range of price points, better meeting the needs of the 56 percent of women using disposable razors, many of them inferior two-blade versions. In line with P&G's mission to serve more consumers more completely, the new line-up includes its first five-bladed disposable razor, Venus Embrace® Disposables, at the premium end of the portfolio, and Simply Venus Disposables, at the value end of the spectrum. In addition to innovation in the disposables category, other offerings to enhance women's hair removal experience include new Venus Bikini Trimmer, new Satin Care In-Shower Moisturizer and reformulated Satin Care® shave gels, and original Venus Embrace, Venus' most advanced female shaving system, now available in a vibrant pink color.

Tyson® Grilled & Ready™ Whole Breast Fillets Introduced
New Tyson® Grilled & Ready™ Whole Breast Fillets can go from freezer to plate in less than five minutes. Tyson® Grilled & Ready™ Whole Chicken Breast Fillets are tender and juicy right out of the microwave-for perfectly cooked grilled chicken every time. Available in the grocer's freezer section, these new Whole Breast Fillets are fully-cooked, lean, boneless, skinless recipe-ready chicken breasts that help dramatically cut down on meal preparation time. Perfect for Lighter Dishes - Tyson® Grilled & Ready™ Whole Breast Fillets are 98% fat free and contain no preservatives, so moms can feel good about serving them to their families.

VitaminSpice Launches New Product Campaign
VitaminSpice is promoting its cutting edge VitaminSpice products, including the new Iron Chef Co-Branded vitamin blends and the single serving FunnelPacks. VitaminSpice is uniquely positioned between the $100 billion health food/vitamin supplement industry and the multi-trillion-dollar traditional food industry. A pioneer in the emerging foodceutical industry, VitaminSpice sells vitamin-, mineral- and antioxidant-infused spices and food products. Their offerings include Crushed Red Pepper, Ground Black Pepper, Sea Salt, Italian Seasoning, Ground Cinnamon and Granulated Garlic. A proprietary micro-encapsulation process keeps vitamin properties locked inside, even when heated, allowing the food products to retain their full flavor.

New Huffy Panama Jack Cruiser Bicycles Designed For Outdoor Fun
Huffy Corporation has formed a new license agreement with Panama Jack to distribute bicycles and other products bearing the Huffy brand name. The agreement marks the first time Huffy and Panama Jack have joined forces. Huffy created fresh designs and new components with bikes that blend fun cruiser styling with Panama Jack's unmistakable escape-to-the-beach appearance. The men's and women's bicycles give an entirely new spin to the comfortable cruiser ride with contemporary wood-grain components, cork grips and even a beverage opener and holder. The Huffy Panama Jack cruiser bicycles are available at Walmart with additional retailers being added soon.

Kaia Naturals Offers Bamboo Facial Cleansing Cloths
Kaia Naturals has re-engineered facial cleansing cloths by incorporating the advanced engineering and green technology of bamboo. Bamboo is one of earth's most sustainable and renewable resources, making it nature's new "it" material. "We put two years of research into developing the kaia facial cleansing wipes and there really was no superior fiber to bamboo," said Mary Futher, founder of Kaia Naturals. "Cloth woven from bamboo is not only naturally hygienic and renewable, but it is cashmere-soft too, so it's gentle on even the most sensitive skin."

NERD Beverage Expands And 'Focuses' On Midwest
NERD Beverage Corporation has created a new category within the energy drink market by developing the first "Focus & Energy" beverage in the industry. NERD Beverage Corp. has succeeded in creating a winner in the Texas market, and now expands across the Midwest. NERD was originally created by a University of Texas college student Vin Montes in order to help him focus and stay awake while studying late nights at the library. The beverage proved successful when he was later accepted into medical school. NERD's formula contains four effective focus/memory enhancers (Vinpocetine, Huperzine A, DMAE, and Chinese Ginkgo Biloba) mixed with a strong energy blend.

New P.F. Chang's Home Menu Frozen Entrees Inspired By Popular P.F. Chang's China Bistro Menu Items
The introduction of new P.F. Chang's® Home Menu™ was created with the expert chefs at P.F. Chang's and produced and distributed by Unilever. The P.F. Chang's Home Menu line includes eight premium frozen entrees with the bold flavors associated with P.F. Chang's: Orange Chicken, Shanghai Style Beef, Sweet & Sour Chicken, General Chang's Chicken, Ginger Chicken & Broccoli, Beef with Broccoli, Shrimp in a Garlic Sauce and Shrimp Lo Mein. The two-serving entrees, which are made with high-quality ingredients and feature signature P.F. Chang's flavors, are convenient and easy to prepare, going from skillet to a succulent high-quality meal at home in just minutes. A patented packaging technology keeps food fresh-tasting for a premium dining experience.
"We're proud to present the new P.F. Chang's Home Menu inspired by our bold tasting, best-selling recipes," said Michael Welborn, President, Global Brand Development, P.F. Chang's China Bistro, Inc. "Whether they're dining at one of our nearly 200 Bistro restaurants nationwide or spending an evening at home, fans of the P.F. Chang's brand can now enjoy our vibrant, flavorful food whenever the craving strikes."

New Raid Max(R) Bug Barrier Introduced With Automatic Trigger And Continuous Spray
With the easy to use automatic trigger application and specially formulated insecticide in new Raid Max® Bug Barrier, now homeowners can control unwanted pests themselves. They just simply spray the insecticide around the indoor and outdoor perimeter of their home for a barrier of protection. Using a specially formulated insecticide with an automatic trigger that releases a continuous, evenly dispersed spray, it helps keep unwanted pests out of the home. Raid Max® Bug Barrier is available in most insecticide, household chemical and lawn-and-garden sections of food, drug, do-it-yourself and mass merchandise stores.

Pristall SaniSolutions Offers First Sanitizing System For Shoes
Pristall SaniSolutions is offering a new line of home products designed to stop germs at your doorstep. The SaniStep and Sani Paws, the company's flagship products, are patent-pending systems in the form of a doormat. The products contain a filament steeped with the company's proprietary sanitizing agent, Pristall SaniSolution, an alcohol free, lasting sanitizer proven to kill 99.99% of harmful germs. Pristall's SaniStep and SaniPaws Systems kill germs that travel on the bottoms of shoes and paws and contain only EPA and FDA approved ingredients that are gentle enough to be used directly on skin and are safe for children and pets, but powerful enough to eliminate germs on most surfaces in the home.
"The true genius of Pristall SaniSolutions is not only our safe and effective sanitizers but, more importantly, the practical applications we have created for its everyday use," said Pristall founder and CEO Rachel Trimarco. "The SaniStep and SaniPaws Systems combine the power of a proven anti-bacterial and viral agent with an item that most people already use to keep their homes clean, doormats. Our customers don't need to change their lifestyles in order to reap the benefits of our products, and that is why they love them!" The company's SaniStep and SaniPaws systems are the first in a series of health and home care products to be launched by Pristall SaniSolutions with the tagline, "It's not clean, until it's Sani clean."

re:newel Introduces All-Natural 100% Compostable Water Bottle Made From Plants Not Oil
re:newal premium spring water, one of the first natural spring waters in the world to feature a bottle made from plants rather than crude oil, will be available for customers to buy directly through all The Fresh Market stores nationwide starting May 2010. re:newal (www.renewal-water.com) promotes a healthy eco-friendly lifestyle by offering superior quality spring water packaged in a bottle and label made entirely from corn. The plant-based bottle does not contain any PET plastic. Instead it is fully compostable and will break down and return to its natural state in approximately 90 days when placed in an active compost bin or pile.

New TreeFrog Copy Paper Made From 100% Sugar Cane And Bamboo Fibers
TreeZero™, dedicated to providing eco-friendly paper products, has introduced its tree-free copy paper - TreeFrog™. Made from 100 percent sugar cane and bamboo fibers and containing no wood or wood-based fibers, TreeFrog offers an innovative option in the paper product category to green the supply chain. TreeFrog is a premium 20 lb., 92 brightness multipurpose copy paper comparable to tree-derived paper. Currently available in 8.5" x 11" and constructed entirely of sugar cane (bagasse) and bamboo, TreeFrog is suited for everyday, high-volume use and can be recycled with traditional paper made from trees.

First Biodegradable Bag For Frozen Fruits And Vegetables Introduced By Stahlbush Island Farms
Stahlbush Island Farms, a national leader in sustainable agriculture and food production, has launched the first-of-its-kind biodegradable bag for their frozen fruit and vegetable lines. Consumers can now enjoy Stahlbush Island Farms frozen fruits and vegetables knowing when they dispose of the BioBag they will be helping the environment. This bag is designed to biodegrade in months, rather than the hundreds of years it takes standard polyethylene packaging to break down. The BioBag is a result of two years of collaboration between Stahlbush and Cadillac Products Packaging Company of Troy, Michigan.

Wellness® Natural Food For Pets Launches Its Newest Canned Food For Dogs, Wellness Stews
Wellness Natural Food for Pets has launched its newest canned food for dogs, Wellness Stews. Prepared exclusively with natural, whole food ingredients, these hearty meals for dogs pair savory gravies with thick chunks of meat and poultry, and an array of fresh vegetables and fruits. Every recipe is chock full of high-quality, natural whole food ingredients that provide exceptional nutrition including vegetables you can see like peas and carrots, along with hearty cuts of meat in savory gravy. Each Wellness Stews recipe is fortified with vitamins, minerals and antioxidants and contains no wheat or wheat gluten, corn, soy, and no artificial flavors, colors or preservatives. Mark Shuster, vice president of marketing for Wellness Natural Food For Pets, said, "We're pleased to deepen our canned offerings to satisfy canine wet food connoisseurs across the spectrum, from grain free to pate to our newest addition of chunks and gravy."

Datacal Offers EZSee Large Print Keyboard
Datacal Enterprises has introduced its newest specialty keyboard, the EZSee large print keyboard. Designed with large, bold legends, the EZSee keyboard is ideal for the senior and low vision computer users and is ideal for low light environments. With multi-media features, attractive low profile key design and gentle key bounce force for ease of typing, the EZSee keyboard offers quality and style in an economical keyboard. Datacal offers four high contrast models that provide users with a variety of keyboard options. The EZSee keyboard incorporates high quality switch technology that is rated for greater then 10 million key impressions.

Majesco Entertainment Brings Martha Stewart Lifestyle Content To Video Games
Martha Stewart Living Omnimedia and Majesco Entertainment, an innovative provider of video games for the mass market, have formed a strategic partnership to develop and produce interactive electronic games based on MSLO's expansive portfolio of award-winning lifestyle content. Under the terms of the partnership, Majesco receives the exclusive worldwide rights to publish these games.
"Majesco Entertainment is well respected for bringing consumer-friendly titles to the mass market and has a proven track record of tapping the interests of family and non-traditional video game players," said Martha Stewart, Founder, Martha Stewart Living Omnimedia. "Women are increasingly engaged in social gaming. We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand."

Hilton Worldwide Appoints Alan Roberts V.P. Of Brand Performance, Hilton Garden Inn
Hilton Worldwide has appointed Alan Roberts as vice president, brand performance and sales support, for the Hilton Garden Inn brand. Roberts has been a member of the Hilton Garden Inn team since 2004, serving as both senior director and director, brand performance support. He has more than twenty-five years of hospitality experience.

OGIO Appoints Dan Jelinek V.P. Of Strategic Development
OGIO International, a global leader in gear bag design and manufacturing, has appointed Dan Jelinek as the company's Global VP of Strategic Development, a new position created to support the company's aggressive growth initiatives. Prior to joining OGIO in 2009 as Strategic Accounts Manager, Jelinek-a 20 year sports industry veteran, was President of Team Sports for the Hockey, Baseball and Riddell business units of Easton Bell Sports.

Mutoh Appoints Chris Prince As Marketing Coordinator
Mutoh America has appointed Chris Prince as Marketing Coordinator. Prince will be responsible for coordinating upcoming trade shows as well as assisting in maintaining the marketing elements within Mutoh America's website and media outlets. Prior to joining Mutoh America, Prince held a Sales and Marketing Assistant position at Moving Pictures.

Chroma Corporation Introduces Glow In The Dard Rotational Modling Glow Putty
Chroma Corporation has introduced a new Glow Putty that eliminates the need to make an entire rotational molded part photoluminescent (glow in the dark). Rotational molders can now use the light stable photoluminescent putty to highlight specific areas of their parts. "The Glow Putty is estimated to cost at least 80 percent less than a part molded entirely of the photoluminescent compounded material. The glow effect is as durable because the color is molded into the plastic", said Stuart Swain, Chroma's Director of Sales and Marketing. It works well in rotational molded products and allows the rotational molders greater freedom and flexibility of where they want to apply the placement of the light stable Photoluminescent Putty. The product is available in ten pound boxes in either a green glow, MB-9164 GP or a Blue Glow, MB-9165 GP. For more information, e-mail chroma@chromacolors.com or visit. (Web site) www.chromacolors.com

Imagination Helps Lincoln Communicate By Touch
Global brand communications agency, Imagination, has created a multi-user touch table experience for automotive client, Lincoln, that engages people by presenting benefits and features in an original and interactive format. The touch table is a totally unique device that was launched for the recent US autoshow season. The Lincoln touch table was produced for the North American Auto Show 2010 season to highlight common technologies across all Lincoln cars, putting the user in control of their learning and discovery in a manner that matches the Lincoln brand promise. The 4-metre long multi-touch enabled table was designed to embody the technical innovation of the Lincoln brand. Dubbed the "Lincoln Technology Table" during the show, the multi-touch environment used Microsoft Sync technology to demonstrate how Lincoln vehicles support and interact with drivers and passengers. The touch table employs the latest surface-interaction technology with flexible, bespoke software. (Web site) www.imagination.com

KIOSK Information Systems Completes B-cycle Deployment
B-cycle has launched a 50-kiosk, 500-bike sharing deployment in conjunction with KIOSK Information Systems (KIOSK). By selecting Denver as the 1st US city to put bike sharing on the map, B-cycle is contributing to the city's reputation as a leader in environmentally conscious initiatives.
KIOSK CEO, Rick Malone, said, "The B-cycle kiosk deployment represents an emerging market in Green Self-Service, where everything from the application benefits to the design of the equipment itself contribute to environmental sustainability. The team spent months perfecting a design that goes well beyond 'lip-service' conservation efforts."
The kiosks contains eco-friendly design elements such as solar power panels and low-demand computing elements, enabling B-cycle stations to reduce energy consumption up to 80% over a traditionally designed system. KIOSK credits the B-cycle project standards as instrumental in positioning them as a pace-setting market leader in Green / Custom Self-Service Design. (Web site) www.kiosk.com

COUNTRY Financial Launches 'Road Trips And Guitar Picks' Sponsorship Campaign With Jewel And Jason Aldean
COUNTRY® Financial has teamed up with experience marketing agency George P. Johnson to create the "Road Trips and Guitar Picks" program, an ongoing campaign in collaboration with singer-songwriter Jewel and rising country music star Jason Aldean, which uses live concert experiences and gaming, sweepstakes, quizzes and other interactive elements to drive awareness of how smart financial decisions have a positive impact on families. The program microsite (www.tripsandpicks.com) serves as the hub of the integrated campaign. A tour blog, custom games, sweepstakes entry, quizzes and downloads engage consumers and drive opt-ins for more information from COUNTRY Financial.
"In the sponsorship arena, the two big success-drivers are an authentic connection between brands, artists and fans, and a clear roadmap as to how the investment engages consumers and propels the business forward," said Doyle Williams, Chief Marketing Officer of COUNTRY Financial. "Road Trips and Guitar Picks is representative of where the sponsorship marketing world is going - developing big ideas and tying them back to specific business objectives." (Web site) www.gpj.com

The Integer Group Appoints Marc Ducnuigeen President Of International
The Integer Group®, one of the leading promotional and retail marketing agencies in the world, has created a new position and appointed former President of Integer Denver, Marc Ducnuigeen, to President of International for Integer. Ducnuigeen's primary responsibilities will include leading the development and growth of Integer's international network and overseeing Integer's corporate marketing. (Web site) www.integer.com

Panasonic And Twentieth Century Fox Home Entertainment Partner On AVATAR Blu-Ray Disc And Dvd Launch
Panasonic, a leader in Blu-ray Disc technology, has partnered with Twentieth Century Fox Home Entertainment on an exclusive promotion celebrating the release of James Cameron's epic movie, AVATAR, on Blu-ray Disc TM and DVD. This will offer consumers a $25.00 rebate with the purchase of a 2010 Panasonic Blu-ray Disc player or entertainment system as well as AVATAR on either DVD or Blu-ray Disc. Panasonic has a long history of involvement with AVATAR, collaborating with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of AVATAR as the film's exclusive audio visual partner. As part of that relationship, Panasonic provided the production with its latest AV technology products.
"Panasonic is proud to be a partner with Twentieth Century Fox Home Entertainment and to have played a part in the big-screen launch of AVATAR and its tremendous success worldwide through our technological and promotional contributions," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. "We are equally proud to work with Fox on the next step in the AVATAR legacy by helping to promote the launch of AVATAR on Blu-ray and DVD. AVATAR is perhaps the purest example of the tremendous benefits of Blu-ray Disc movies which allow consumers to enjoy stunning Full HD, true-to-life imagery as the movie creators intended it to look."

PepsiCo And Waste Management Place Dream Machines Recycling Kiosks In High Traffic Areas
PepsiCo and Waste Management have formed a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo's goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk. The program also intends to provide funding to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 veterans with disabilities.
PepsiCo leads the industry by incorporating 10 percent recycled plastic in soft drink containers in the U.S. Currently, less than a third of plastic beverage containers are being recycled each year and only 12 percent of public spaces are equipped with recycling receptacles, illustrating a clear need for greater public access to recycling bins. The Dream Machine recycling initiative will introduce thousands of new recycling kiosks in popular public venues such as gas stations, stadiums, and public parks to make it more convenient and rewarding for consumers to recycle on the go. In addition to over fifty machines being rolled out in Southern California, Rite Aid is set to be one of the first national retailers to sign on to the program, starting with 150 kiosks in their North Carolina locations. PepsiCo has also entered into a partnership with Keep America Beautiful, Inc. to encourage community involvement in the program by engaging nearly 600 local KAB affiliate organizations in communities nationwide. The Dream Machines will be provided by GreenOps, LLC, a subsidiary of Waste Management, and operated by Greenopolis, the first interactive recycling system that brings together online and on street technologies and rewards people for recycling their beverage containers in kiosks by allowing them to receive awards when they visit (Web site) www.greenopolis.com

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