Timex Wireless Fitness Tracker. This display was designed to launch this new product in sport specialty stores. The objective was to differentiate the product from other Timex products and competitors, while positioning it to appeal to more women. The display provided easy access to the product. Created by Menasha Packaging Company, 601 E. Erie Avenue, Philadelpia, PA 19134. (Web Site) www.menashapackaging.com
LEGO Group Uses Interactive Kiosk To Boost Retail Sales
The LEGO Group is launching its “DIGITAL BOX” terminal in selected toyshops and LEGO stores worldwide. The DIGITAL BOX terminal from the LEGO Group shows children exactly how the product will look when it has been fully assembled, even before they open the box.
This interactive terminal will utilize innovative technology supplied by metaio, in the form of a software program specially-developed by the Munich, Germany-based experts in augmented reality solutions. Together with a camera and display screen, the software lets LEGO packaging reveal its contents fully-assembled within live 3D animated scenes. Children can hold special LEGO boxes up to an interactive kiosk and watch a 3D animation of the product inside the box superimposed on the box. (Web Site) www.metaio.com
Logitech Floorstand Promotes Computer Products
Logitech Canada required a display for bulk purchase of production parts which could be used in multiple channels.
The display was engineered to achieve maximum flexibility and modularity. The overall size of the shelves permits a variety of planograms, enabling retailers to vary the mix of product displayed.
The display’s metallic looking trim, along with its matte-metal grey color lends a premium and high-tech, permanent look to the completely corrugated display.
The display is shipped pre-packed for retailer convenience. This display was created for Logitech by Add Ink, Division of Atlantic Decorated & Display, a Toronto, Ontario, Canada-based point-of-purchase display and packaging firm. (Web Site) www.atlantic.ca
Blockbuster Places Express DVD Kiosks
NCR, the Dayton, OH-headquartered kiosk manufacturer, has announced the installation of state-of-the-art Blockbuster Express branded DVD rental kiosks in retail locations such as supermarkets and convenience stores. Through the acquisition of TNR Holdings, NCR's strategy is to become the leading provider of self-service entertainment solutions through its partnership with Blockbuster.
John Bruno, executive vice president, NCR Industry Solutions Group, said, "As the global leader in self-service solutions, NCR is applying our expertise to the entertainment industry to offer consumers a fast, easy and convenient way to buy and rent movies, music and video games."
NCR began a strategic alliance with Blockbuster Inc. to deploy Blockbuster Express branded DVD rental kiosks in a successful pilot program that was the first step of a national rollout of thousands of units.
Diamond of California Nut Display
This roll-about floor display was designed specifically for Food Lion to cross merchandise in various sections in the store. The display merchandised smaller bags of nuts and large bags in bins. The mobile display was an effective and successful tool for providing a second location, greater visibility and stimulating sales by cross merchandising. The Diamond of California Nut Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web Site) www.nashvilledisplay.com
Diageo Debuts Virtual Bartender
Diageo has developed the Virtual Bartender, an interactive touch screen kiosk placed at the point of purchase to enhance the shopping experience.
The Virtual Bartender features brand education, cocktail preparation and party planning tools, as well as the capability for consumers to email drink recipes and print shopping lists in store. This state-of-the-art merchandising vehicle helps drive up-sell through brand education and generate multiple purchases through party planning tools.
“The Virtual Bartender” provides a variety of information in an entertaining and user-friendly way and is a great resource to educate store staff and consumers,” said Paul Warren, Trade Marketing Off-Premise Manager. “With DIAGEO brands prominently displayed, consumers get everything they need to stock their bar, plan a party and serve the best cocktails.”
Kelly-Moore Unveils Environmental Paint Line
Kelly-Moore Paints is displaying its new environmental paint line, which includes two zero volatile organic compound (VOC), low-odor paint lines, Enviro Coat and Green Coat, and the largest selection of stock colors with 16 colors now available in eCoat, its recycled paint. The products maintain excellent interior air quality during application without sacrificing performance.
“As a California-based company, Kelly-Moore has been at the forefront of environmental innovation and regulation in the paint industry. Enviro Coat and Green Coat offer both painters and DIY consumers healthy, high-quality, durable environmental paint choices that last longer than consumers may expect,” said Steve DeVoe, president of Kelly-Moore Paints. “The quality of our paints reduces the need for frequent repainting, which lowers the overall cost-per-foot-per-year for the consumer. This also helps the environment, as less paint waste is disposed of in landfills.”
New In-Store Program For Land O Lakes Asks Consumers To Make Their Own Mealtime Memorable Moments
Whether it's a hearty grilled cheese sandwich during the wintertime or a savory summer cheeseburger, LAND O LAKES® Premium Deli Cheese is helping consumers make these occasions memorable. A new shopper marketing program features different memorable moment meal occasions throughout the year.
"Everyone is guilty of rushing through meals or snacks," said Joan Cowan, Director, Marketing Service at Land O' Lakes. "They are almost like fuel stops. But when you use quality ingredients like LAND O LAKES® Premium Deli Cheese, you can make them memorable."
The shopper marketing program, developed and executed by MarketingLab of Minneapolis, will run in select Northeast retailers in their service delis and independent delis. The program will feature a counter card, static cling, high value coupon and cross-category signage linked to the specific meal occasion.
"This program draws on deli shopper insight and the idea that what we eat can define a season, a time and occasion," said John Tieszen, Account Director at MarketingLab. "These can be simple tastes that remind someone of home or holidays or family. Throughout the year, these meals are made memorable by certain ingredients like LAND O LAKES® Premium Deli Cheese." The Memorable Moments campaign will run throughout the year.
Toyo Tire Launches New National Promotion For 2009
Toyo Tire U.S.A. Corp. has launched its new national promotion for 2009. This comprehensive marketing and advertising campaign is designed to increase awareness of the Toyo Tires brand and to educate consumers about the company's full line of products. Running through June, this promotion includes television and print advertising as well as point-of-purchase kits to support the nationwide network of independent, authorized Toyo Tires dealers.
The new dealer point-of-purchase kit is entitled "Natural Selection." Loosely based on the Darwinian theme, "only the fittest survive", three tire categories are referenced: light truck, high performance and luxury touring. Components of the kit include: tread talkers (graphic wraps for stacks of tires), tire centers, a large Natural Selection banner and a poster. Like previous Toyo Tires POP promotions, independent dealers can submit a photo of their store display to enter a contest to win great prizes such as a mini HD video camera.
P.O.S. Promotes Newly Reformulated Miller Chill
Miller Chill, the beer that established the light lime beer category in 2007, is bringing a new look and taste to beer drinkers this summer. Newly reformulated Miller Chill, now with just 100 calories and 4 carbohydrates per 12-ounce bottle, is a change of pace from the typical light beer.
The brand has also switched to a new clear bottle, highlighting the refreshing light beer inside.
New national advertising , new primary and secondary packaging, and a new point-of-sale campaign call attention to the changes in the brand.
“We’ve enhanced the entire Miller Chill experience, giving consumers a crisp, light beer with a hint of fresh lime flavor, now with just 100 calories per bottle,” said Miller Chill Marketing Director Herb Heneman. “With about 15 percent fewer calories and half the carbohydrates of Bud Light Lime, Miller Chill is in a class all its own.”
Sony Electronics Launches GreenFill E-Recycling Initiative
To further encourage consumers to dispose of old or unwanted electronics in an environmentally safe manner, Sony Electronics is introducing GreenFill(SM) recycling service - the nation's first in-store, drop-box solution sponsored by a consumer electronics manufacturer.
GreenFill service simplifies electronics recycling by providing consumers the ability to recycle small electronics - such as cameras, portable music devices, small laptops, cell phones and portable gaming devices - at participating retail locations for free. Consumers can simply drop their old small electronics, regardless of brand, in the GreenFill e-Recycle Drop Box at participating retailers.
At launch, 81 retail stores have joined Sony in its goal to make it as easy to recycle small consumer electronics as it is to purchase them, and more are expected to join as the program continues. The program is an extension of Sony's Take Back Recycling program and is designed to help build awareness of Sony's nationwide network of more than 270 drop-off locations where larger Sony-branded electronics will be accepted at no charge and other brands will be accepted for a small fee. The national Take Back Recycling program has brought attention to the growing issue of e-waste and the benefits of recycling old electronics, which include reducing greenhouse gases and limiting the need to process raw materials. Since Sony's Take Back Recycling program began, more than 14 million pounds of electronic waste have been collected. The company expects that number to grow exponentially as the program continues.
N3L Debuts Interactive Sunglass Store To Help Customers Choose Eyewear Uniquely Suited To Their Lifestyle
N3L Optics recently opened its interactive sunglass store at the NorthPark Center in Dallas, Texas. N3L (Newton's 3 Laws of Motion), has been designed for the athlete and outdoor enthusiast and features an unrivaled selection of performance optics from the world's leading sunglass manufacturers including Oakley, Ray-Ban, Fox, Revo, Maui Jim and Smith Optics.
"N3L is committed to educating each customer on the benefits of performance optics," said Kendra Reichenau, Senior Vice President of N3L Optics. "As an authentic sport performance sunglass retailer, we are thrilled to bring a fresh approach to the Dallas marketplace and look forward to helping each customer find the sunglass that is ideal for their active lifestyle."
N3L's "Learn, Experiment, Fit" approach utilizes playful and informative technology to simulate real-life conditions. This unique offering combined with N3L's technically trained team gives Dallas residents the insight and ability to experience the benefits of the latest in high-performance eyewear before leaving the store.
N3L's interactive shopping experience includes: N3L Smart Mirror - Using RFID technology, N3L's "Smart Mirror" instantly identifies the sunglass that a customer is wearing and displays key product features and performance specifications. Customers can also use the Smart Mirror to capture a photo of their new sunglasses to email friends and family. Newton Immersive Display - Tap into N3L's 22" touch screen display to find the right sunglass for a customer's active lifestyle. Discover the latest in performance optics by environment, sport or brand and test a selection against simulated outdoor environments. Explorer Chamber - N3L's "Explorer Chamber" is an environmental simulator that allows customers to test a specific sunglass under varying light and airflow conditions. The Explorer Chamber also enables customers to measure the proper fit against winds speeds capable of reaching 35 mph. N3L Custom Fit Station - N3L's highly trained staff will help customers build their own sunglasses to ensure that the chosen eyewear is uniquely equipped to the customer's lifestyle.
Coca-Cola Launches Greening Effort In The Nation's Capital
The Coca-Cola Company and Coca-Cola Enterprises will demonstrate their environmental leadership in Washington D.C. through a series of innovations designed to reduce the Coca-Cola system's environmental footprint at each step in the manufacturing, distribution and sales processes. These efforts include climate-friendly beverage coolers, hybrid electric delivery trucks and trailers, and a recycling program for the National Mall and Memorial Parks.
The House of Representatives will be among the first locations in the country to test new climate-friendly, HFC-free, energy-efficient Coca-Cola coolers. Four beverage coolers will be installed at the House of Representatives in the coming weeks, and up to 1,800 Coca-Cola coolers and vending machines will be deployed throughout the U.S. and Canada later this year. The new climate-friendly Coca-Cola coolers use carbon dioxide (CO2), a natural refrigerant gas and HFC-Free insulation, eliminating 99 percent of the direct green house gas (GHG) emissions. The coolers include an intelligent energy management system (EMS-55) that cuts energy use by an average of 26 percent. CO2-based cooling technology ensures a natural, climate-friendly alternative to HFCs and reduces energy use.
PurinaCare Pet Health Insurance Now Helping Protect Dogs And Cats In CA
PurinaCare Insurance Services has announced that pet owners in California can now help give their dogs and cats a lifetime of care with the introduction of PurinaCare, the first pet health insurance under the Purina brand. The plans offered by PurinaCare meet two specific needs. The first plan option, PurinaCare(R) plus Preventive Care, covers eligible accidents and illnesses for your pet as well as routine expenses like annual exams, eligible vaccinations, flea and heartworm control, and dental scaling/polishing. The PurinaCare without Preventive Care plan insures your dog or cat against the unexpected. It covers treatment of eligible accidents and illness, including those arising from hereditary conditions, and helps you provide high-quality care for your pet should unexpected issues arise.
"David Goodnight, DVM, president and COO of PurinaCare Pet Insurance Services, said, "As pet owners ourselves, we know that dogs and cats are very much a part of your family. That's precisely why we created PurinaCare Pet Health Insurance to help pet owners provide better preventive care and also address unforeseen issues that may arise with their beloved dogs or cats."
Prada And Sunglass Hut Open First Temporary Eyewear Concept Store In Rockefeller Center
Prada and Sunglass Hut re-imagine the modern retail experience by introducing a temporary eyewear concept store in New York's Rockefeller Center at an existing Sunglass Hut location. The temporary boutique offers exclusive and special edition Prada sunglasses. In addition to the temporary concept store in Rockefeller Center, the Sunglass Hut and Prada partnership extends to other Sunglass Hut retail locations throughout the U.S. Nine stores in California, Florida, New York, and Nevada will receive customized store displays; the top 100 Sunglass Hut locations will be outfitted with personalized windows; and 800 stores will feature special front door materials.
Prada had the idea of developing a new concept of shopping experience to their customers, a new way of communication to create strong relationships between Prada and customers but also between Prada and strategic partners. "We loved the idea of showcasing the world of Prada Eyewear at its most," said Matteo Sessa Vitali, Licensing Director at PRADA. "The Sunglass Hut store at Rockefeller Center, our Retail partner, is the best venue for hosting this project for the first time ever. As Prada we are always developing new projects, ideas which are related with the territory and with our customers. New York is one of the most important cities in terms of business and in terms of image as well, that's why we decided to launch our first Eyewear Concept store here. "
"We continually strive to differentiate the Sunglass Hut retail concept and are thrilled to be the first retailer to dedicate an entire store and all of its internal resources in an effort to promote one brand. Through our long-standing relationship with Prada, we are providing our consumers with a novel way to celebrate sunglasses, whether they seek fashion, luxury, or performance eyewear," says Jack Krause, head of Sunglass Hut North America at Luxottica Retail.
GE Spacemaker® Grilling Oven Debuts For Indoor Grilling
GE has combined 1200 watts of grilling power with an advanced, over-the-range microwave oven. The GE Spacemaker® grilling oven brings out the best flavors of food with a variety of grilling options: Auto Grill prepares grilled favorites perfectly every time, with preprogrammed settings. Manual Grill gives the chef control over the settings to achieve perfection according to personal taste. Combo Grill alternates between the grilling element and the microwave element for fast, flavorful results. The GE Spacemaker grilling oven is also versatile: The microwave option speeds up preparation of a wide range of great meals. Special sensor cooking controls help bring vegetables to their peak of flavor, while casseroles and other side dishes stay moist and delicious. The GE Spacemaker grilling oven JVM1665 is available now in stainless steel and color models.
Crocs Gives Athletes A New Edge With Recovery Footwear Line
Crocs, Inc. has launched the Prepair™ Collection, a new technical footwear line designed to help athletes recover following athletic or fitness activity. Prepair™ footwear starts with the inherent comfort and ergonomic benefits of Crocs™ shoes and adds nano-silver technology with Croslite™ Ag. This innovative material has been examined and tested by numerous specialized footwear testing facilities. The results have shown compelling benefits in comfort, health and recovery, including notable reduction in peak muscular effort and peak pressures which relieve strain on the musculoskeletal system.
"The Prepair™ Recovery Collection is a natural progression for us as we continue to expand our product lines and target active consumers," said Doug Hayes, Vice President of Crocs North America. "For years, athletes have been wearing Crocs™ shoes due to their superior function and comfort. The Prepair™ Collection provides many notable enhancements with benefits that make our shoes the premier choice for any athlete looking for recovery footwear."
New Dasani® essence Provides A 'Light Squeeze Of All Natural Fruit Flavor'
New to the unsweetened flavored water beverage category is DASANI essence, which offers the crisp, fresh taste of DASANI with just a touch of fruit flavor. DASANI essence has a light, natural fruit flavor - unsweetened and without preservatives or calories - and is available nationally in three varieties: Lime essence, Strawberry Kiwi essence, and Black Cherry essence.
"Water drinkers will find DASANI essence has a much lighter and more natural taste than other flavored products," said Brandon Leck, Director, Coca-Cola North America Water Brands. "Unlike highly sweetened and more intensely flavored beverages, DASANI essence offers the healthful purity of water with a splash of all-natural fruit flavor excitement."
Reed's Natural Energy Elixir Begins Shipping
Reed's, Inc., maker of top-selling sodas in natural food stores nationwide, has released its new Reed's Natural Energy Elixir, a functional beverage containing Ginger, Camu Camu, Green Tea, Jiaogulin, Goji, Acai, Ginseng, L-Theanine and B Vitamins. The product is being sold in natural foods and mainstream markets nationwide in 10.5 oz single-use cans.
"Reed's Natural Energy Elixir is a next generation energy drink that is fundamentally different from current energy drinks," said Christopher Reed, Founder and CEO of Reed's, Inc. "We look at it as a product for consumers who were previously not interested in energy drinks because of the 'spike and crash' syndrome, and the inclusion of artificial ingredients so common to mainstream energy drink products. Reed's Natural Energy Elixir is different, it's 'Real Energy, Naturally.' We therefore believe there is a very large, untapped market, the natural foods consumer, for our Reed's Natural Energy Elixir."
SKIL Offers New 18 Volt Lithium Ion Power Tools
SKIL Power Tools powers up its lithium ion collection with a new line of cordless 18 Volt Lithium Ion tools giving home project enthusiasts and professionals the enhanced performance, durability and convenience they need to tackle any project at affordable prices. Using lithium ion technology that consistently outperforms and outlasts traditional Ni-Cd batteries, SKIL's new 18 Volt Lithium Ion line offers a unique mix of cordless power tools well suited for a wide array of home repair, outdoor and professional projects. Along with extra power and stamina, SKIL's new line of 18 Volt Lithium Ion tools are lighter weight and have a more compact, comfortable design than traditional 18 Volt Ni-Cd power tools.
Hennessy Black Super Premium Cognac Launches In 10 U.S. Markets
Hennessy announced the limited launch of Hennessy Black in 10 markets throughout the US. It is Hennessy's first major new launch since Hennessy V.S was introduced in 1961. Hennessy Black offers an intriguing new choice for social occasions and will aim to take Hennessy beyond the cognac category to be the premium mixed spirit of choice. Its consumption versatility will be supported through the creation of a new drinking ritual as it is perfect for enjoying up (shot) or down (mixed drink).
"We are thrilled to launch such a spectacular new product from Hennessy, the leading cognac in the world," said Mark Cornell, CEO Moet Hennessy USA. "Our fast growing consumer base is looking for new and innovative ways to consume cognac and we have the perfect blend to speak to this generation." The launch is being supported by traditional and non traditional advertising including out of home media and digital initiatives all communicating the key "Done Different" tagline.
Duracell Brings USB Charging To Auto Category
When it comes to integrating mobile device technology and the automobile, the two formats don't always connect. Duracell is helping to fill the gap with the Duracell(R) USB Charger, a USB charging port that plugs right into the car's DC socket. The Duracell USB Charger is one of the smallest and simplest USB charging devices on the market with innovative technology that provides 5-volt DC power to charge mobile devices. Computer gear from iPods(TM) to iPhones(TM) and more will fit just right with the thumb-sized solution for cars of all kinds. The Duracell USB Charger turns a DC outlet into a USB opening that glows with a blue light to show it's ready to charge. The Duracell USB Charger is available online and at select mass and specialty retail stores nationwide.
Malibu® Launches New Island Melon Flavor To Help Consumers 'Get Their Island On'
Malibu®, the number one selling Caribbean Rum with natural Coconut Flavor, has introduced Malibu Island Melon, the newest flavor to join the Malibu family, which includes Malibu, Malibu® Tropical Banana, Malibu® Mango, Malibu® Pineapple and Malibu® Passion Fruit.
"Malibu Island Melon captures the brand's vibrant outlook and island spirit," said Cyril Claquin, Senior Vice President of Global Marketing for Malibu-Kahlúa International. "Consumer response to the fresh melon flavor in testing was incredibly positive and it is a natural fit for an iconic Caribbean brand."
"Melon is a truly unique flavor proposition that appeals to both LDA+ men and women and is a natural extension for the brand that truly melds with the essence of Malibu," said Craig Johnson, Malibu Brand Director at Pernod Ricard USA.
A digital campaign that taps into the most popular trends among its core consumers will support the launch as well as a fully integrated advertising and marketing campaign aimed at generating consumer awareness and trial and driving retail and on-premise distribution. In addition to advertising, consumer sampling events (where legal) and a wide range of on- and off-premise POS will be available throughout the spring and summer to build interest and momentum for Malibu Island Melon.
New Capri Sun Sunrise Helps Kids Start Their Mornings Right
New Capri Sun Sunrise, an everyday morning beverage for kids on-the-go or at home, has no artificial colors, flavors or preservatives and is available in three flavor combinations -- Orange Wake-Up, Berry Tangerine Morning and Tropical Morning.
"We know parents are looking for breakfast drink options their kids will enjoy and that they can still feel good about serving," said Nora Kalter, Brand Manager, Capri Sun. "We've developed Capri Sun Sunrise, which has 100% daily value of Vitamin C and is a good source of Calcium, because mornings are busy enough. Serving Capri Sun Sunrise can be a hassle-free way to be sure kids start their morning off right with a nutritious option that tastes great."
Canon Debuts Line Of Recycled Calculators
Canon U.S.A., a leader in digital imaging and office solutions, will bring its line of recycled calculator models - the LS-154TG, the HS-1000TG and the TS-1200TG - to the U.S. market. The environmentally-conscious calculators' upper and lower casings are made from 100 percent post-consumer recycled plastic, which was recycled from Canon Copiers. In terms of battery power, these Canon Calculators use lithium coin batteries that are mercury-free and, therefore, less harmful to the environment than traditional batteries.
Ecologica Fair Trade Certified And Organic Wine Arrives In U.S.
Biagio Cru and Estate Wines announced the U.S. arrival of Ecologica, one of the first Fair Trade Certified(TM) and organic wines to be sold in the nation. The Ecologica line, produced by Argentina's La Riojana, the world's largest producer of certified organic Fair Trade wines, will include a Torrontes/Chardonnay blend as well as a Syrah/Malbec blend. Both wines will have a suggested retail price of $12.99.
"This is yet another milestone for wine in the United States," said Darren Restivo, marketing director of Biagio Cru and Estate Wines. "Ecologica combines a quality and affordable wine with a social conscience and healthy living. We are proud to be the pioneers in this unique category."
Turkey Hill Dairy Launches Two New York Yankees-Inspired Ice Cream Flavors
Turkey Hill Dairy of Lancaster, PA, has debuted two New York Yankees-inspired ice cream flavors along with a chance to win tickets to Yankees home games, courtesy of Turkey Hill. The new lineup additions -- Bronx Bombers Sundae and Pinstripe Brownie Blast -- are available wherever Turkey Hill products are sold throughout New York, New Jersey and Connecticut within the Yankees' home television territory. Bronx Bombers Sundae features Chocolate ice cream with chocolate cookie swirl and chocolate covered crunchies, while Pinstripe Brownie Blast features Vanilla ice cream with brownie batter swirl and brownie pieces. Each flavor features Turkey Hill Dairy's Light Recipe Ice Cream, which contains one third less fat and calories than Turkey Hill's Premium Ice Cream.
To celebrate its status as the official ice cream of the New York Yankees, Turkey Hill is offering fans a chance to win free tickets to the Yankees' regular season home games. Each winner will receive four tickets to a game. To enter the ticket sweepstakes for a chance to win in the bi-weekly drawing, fans can look for the entry sticker on specially marked packages of Bronx Bombers Sundae or Pinstripe Brownie Blast ice cream and enter the code online.
Pepsi-Lipton Tea Partnership Launches New Lipton Sparkling Green Tea
The Pepsi-Lipton Tea Partnership has launched Lipton Sparkling Green Tea, marking the first-ever sparkling beverage from the Lipton trademark. A blend of delicious fruit flavors, green tea and lightly sparkling water, Lipton Sparkling Green Tea is made of the finest tea leaves sourced from around the world, which provide naturally protective flavonoid antioxidants. Lipton Sparkling Green Tea will be available nationwide in regular Berry and both diet and regular Strawberry Kiwi. "Lipton Sparkling Green Tea brings together the great taste and the goodness of tea that are trademarks of Lipton Iced Tea, with the fun and sparkle of a soda," said Mary Barnard, VP/GM, Pepsi-Lipton Tea Partnership. "Now, consumers really can have it all."
Aliph Introduces Jawbone PRIME™ Bluetooth® Headset With EARCANDY™ Colors
Aliph, a leader in mobile audio, has introduced the Jawbone PRIME Bluetooth Headset with EARCANDY colors, bringing consumers even better audio quality, improved comfort and fresh, fun color choices. With Jawbone PRIME, Aliph employs the latest in NoiseAssassin technology which delivers better noise elimination performance, an integrated digital approach to wind reduction, and a fail-safe solution if the Voice Activity Sensor (VAS) does not touch the user's face. By combining fashion and youthful exuberance with unparalleled noise elimination, EARCANDY will bring new users into the category by inspiring them to buy their first Bluetooth headset. The vivid range of EARCANDY hues reflect the Spring 2009 fashion trends in which bright colors are made approachable and wearable, resonating with women and younger users who care about products that fit into their lifestyle. Jawbone PRIME will be available for purchase at the Apple Store, AT&T, Best Buy Mobile and Verizon Wireless stores nationwide.
Guinness Celebrates 250 Years With Launch Of Limited Edition Anniversary Stout
To commemorate the life and legacy of Arthur Guinness who founded the Guinness Brewery business in Dublin 250 years ago, Guinness 250 Anniversary Stout is being made available in the United States on a limited edition basis. This marks the first new stout offering in the U.S. from Guinness since 1966 - more than 40 years ago - when Guinness draught was first introduced to Americans.
"Given the magnitude of this remarkable anniversary, the Guinness brand felt it owed our loyal consumers a special gift to mark this historical occasion," said Patrick Hughes, Brand Director, DIAGEO - Guinness USA. "The GUINNESS 250 Anniversary Stout is more than just a product launch, but rather a salute to the great Arthur Guinness; an altruistic man who established an extraordinary benchmark for brewing craftsmanship and social responsibility that still resonates more than two centuries later." Crafted and brewed in Ireland, the GUINNESS 250 Anniversary Stout uses a unique brewhouse process. This process blends two malt types in a double "brew stream" along with water from the Wicklow Hills, and of course as in all GUINNESS Stouts, roasted barley to create the deep rich color and enigmatic flavor.
New Dixie Ultra® Plate Hits The Market Just In Time For Summer
Hitting store shelves just in time for the summer BBQ season, the new Dixie Ultra plate is ready to handle heavy, messy meals better than ever before. Dixie modified its patented rim construction to make the plate 40 percent stronger, making Dixie Ultra the strongest paper plate on the market. The new plates come in two different designs to appeal to a variety of consumers.
Fernando Gonzalez, Georgia-Pacific's VP and GM, tabletop category, said, "Consumers are very clear about the attributes that are important to them in a paper plate, and Dixie has used these insights to drive our innovation efforts."
As part of this major product upgrade, Georgia-Pacific is supporting the product's rollout with new integrated advertising campaign that features a television spot in which a variety of foods - meatballs, fried chicken, pancakes, and sirloin steak - drop onto a Dixie Ultra plate in slow motion, emphasizing the strength of the new plate. The foods ceremoniously hit the plate in rhythmic fashion in time with the 1812 Overture. The print ads, online and in-store campaign components follow a similar theme.
"The new campaign focuses on the strength of the plate and the variety of heavy, messy foods that consumers usually don't believe a paper plate can handle," said Patrick Dodson, senior director - marketing, Dixie. "The visuals in the new ads are key in demonstrating that the new Dixie Ultra is now the strongest paper plate in the market."
Dr Pepper Snapple Group Expands Venom Energy Portfolio
Dr Pepper Snapple Group expands its Venom Energy portfolio with the addition of fruit punch and mango flavors called Death Adder and Killer Taipan respectively. The two new flavor varieties are now available at retailers from coast to coast.
"Energy drink enthusiasts are looking for more than just energy these days; they also want a variety of flavors and great taste," said Chanda Rhodes, marketing manager for Venom Energy. "The new Venom Energy fruit punch and mango varieties deliver unique and delicious flavors not typically associated with energy drinks. Plus, they deliver that hardcore energy to keep you going all day."
Finlandia Vodka Launches New Citrus Flavor In U.S.
Finlandia® Vodka has once again married the best flavors from nature with the crisp, clean taste of its classic vodka to create All-Natural Finlandia® Tangerine Fusion, which will be available in the U.S. in May. Finlandia Tangerine Fusion is the latest addition to the brand's flavor portfolio, including the most successful flavor to date, Finlandia Grapefruit Fusion.
"Finlandia Tangerine Fusion is so fresh and natural, it tastes and smells like the tangerines came straight from the tree and into the bottle," said Maureen Brekka, managing director for Finlandia Vodka. "We have outpaced the growth in the flavor category nearly 3-to-1 and feel Tangerine will further solidify our position in the category."Point-of-sale materials support the launch.
Odwalla® Debuts Mocha-walla Bar
Hitting retailer shelves nationally, new Mocha-walla perks up its delightfully decadent chocolate with rich java flavors. The newest addition to the Odwalla Bar family is packed with whole grains, real fruit, natural fiber and six essential vitamins and minerals.
"This rich, delicious bar combines two of America's favorite foods: chocolate and coffee," said Jason Dolenga, brand manager, Odwalla, Inc. "It's tasty, flavorful nourishment that's perfect for today's on-the-go lifestyle."
Wallaby Down Under Yogurts Available At Whole Foods Markets
Wallaby Yogurt Company, a rapidly growing producer of organic yogurt, announced the release of its new product line, Wallaby Down Under yogurts loaded with a generous amount of fruit - twice as much as other fruit-on-the-bottom yogurts - and topped with a creamy smooth, subtly sweet, plain yogurt.
"Our new Down Under yogurt takes fruit-on-the-bottom yogurt to a completely new, and healthier, level," said Wallaby's National Sales Manager Kathy Housman. "We decided to package our unique flavor combinations in clear cups to show off Down Under's parfait-like layers of real fruit chunks and creamy organic yogurt. The yogurt on top has Wallaby's signature smooth style, while the fruit "down under" is organic and only lightly sweetened."
Wallaby Down Under comes in six-ounce servings and is available in six lowfat, organic flavors including Peach Passion, Mango Tangerine, Berries & Cream, Strawberries & Cream, and Pink Grapefruit. Wallaby Yogurt is cultured after pasteurization, so it contains living and active acidophilus, bifidus, bulgaricus, and thermophilus probiotic cultures and is available nationwide at Whole Foods Markets and other natural and specialty retailers.
Mattel And NeuroSky® Form Partnership
Mattel and NeuroSky, a leader in Consumer Brain-Computer Interface technologies, have formed an exclusive multi-year partnership to develop a new category of games and toys that operate using, literally, the power of concentration. The partnership includes exclusivity within numerous toys and games categories, all using headsets featuring NeuroSky's ThinkGear™ technology, which is based on a headset that recognizes a user's brainwave activity during varying levels of concentration, processes the information into digital signals and then transmits the signals to the base unit as commands. Mindflex™ will be the first game using NeuroSky's ThinkGear™ technology to be launched by Mattel. By harnessing a combination of "mind-eye" coordination and physical acuity, a player must levitate and guide a small, foam ball around a customizable obstacle course. Mindflex™ includes countless obstacle course variations, five electronic games, as well as multiplayer options, allowing for hours of competition with family and friends. The game will be available for purchase this fall at major retailers nationwide for $79.99.
Ocean Spray Offers Three New Cranberry Pomegranate Juice Drinks
The powerful pomegranate is the newest member of Ocean Spray's juice family with the launch of regular, light and diet Cranberry Pomegranate Juice Drinks and Ruby Pomegranate Juice Drink. All three nutrient-rich fruits are known as excellent sources of antioxidants.
"There has been a growing buzz about pomegranate over the last few years due to research on its antioxidant properties -- but still, a lot of consumers aren't familiar with this delicious and unique fruit," said Ken Romanzi, COO of Ocean Spray. "So we're excited to bring pomegranate mainstream and unite it with our two superfruits, cranberries and grapefruit, to create delicious and good-for-you juices."
John Grubb Joins UFood As V.P. Of Bus. Dev.
UFood Restaurant Group has named John Grubb as Vice President of Business Development. In this position, Grubb will focus on expansion within non-traditional venues of airports, colleges, hospitals, and other special locations. Previously, he spent 10 years at McDonald's as Director of Special Development where the non-traditional site portfolio grew to over 3,000. Most recently, Grubb served as Senior Director of Franchise Development at British Petroleum.
Chico's Names Rochelle Udell SVP, Creative Director
Chico's FAS, Inc. has appointed Rochelle Udell, an industry leader with distinguished experience in key design, creative and marketing roles, Senior Vice President, Creative Director for the Chico's brand. Udell joins Chico's from the Arnell Group, where she served as Chief Talent Officer. Prior to Arnell, she was Executive Vice President, Chief Creative Officer for Revlon where she was responsible for the brand image, packaging, advertising and creative direction for Revlon and Almay.
The Miller Group Consolidates Operations
The Miller Group, a manufacturer and designer of customized display systems, has consolidated its St. Louis, Missouri locations into one large facility in Dupo, Illinois. This move allows them to maintain their strategic, central US location in the metro-St. Louis area while creating increased operating efficiencies and enhanced customer service. The relocation provides over 200,000 square feet of space for operations, including a state-of-the-art powder-coating line and expanded production opportunities for the wood working area.
Universal Gravo-Plast Offers Pusher Tray
Universal Gravo- Plast Inc. offers a new custom coloured 2 bay and 4 bay pusher trays system with tension spring, that can accommodate CD's, DVD's, Blu Ray, X-box, and PS3 games as well as other retail applications. The trays are designed to be easily installed into display units with moulded pins, eliminating the need and cost of a support shelf. Tray features include: Cost effective and versatile; Made in virtually any colour including translucent; Sold assembled with springs, paddles and permanent lubrication; and No maintenance design. Universal Gravo-Plast Inc. has been in operation since 1954 offering plastic injection moulding, mould making, plastic fabrication and assembly as well as hot stamping and mould decoration. Its CAD system allows the Company to read and use files in IGES, STEP, and SAT formats. This unique process allows them to injection mould real working prototypes and low quantity part runs more economically than most. This process greatly reduces the costs normally associated with injection moulded plastic parts. For more information about its pusher trays system or any other plastic parts, contact Brian Evans at Universal Gravo-Plast Inc., (Tel) 416.291.1169, (E-mail) brian@unigravo.com or visit (Web site) www.unigravo.com
Transparent Offers Scented Transparent Packaging Box
Transparent Packaging Inc., a pioneer in clear folding carton converting technologies with its manufacturing plant in Montreal, Quebec, has introduced a scented transparent packaging box that not only allows consumers to see the product, but also entices the consumer to pick the product up off the shelf to smell it. This innovation allows brand owners and consumer product manufacturers to attract consumers with another of their product's key attributes, its fragrance, without the addition of a secondary paper scratch and sniff sticker, which can have a denigrating effect on the packaging image. Various product categories from hair and body care to perfume product companies would find this packaging augmentation a great leap in their branding efforts with immediate return on investment. The use of transparent plastic folding cartons for product visibility with optional opaque, translucent or holographic print, coupled with the ability to encapsulate any fragrance onto the packaging graphics, does indeed invigorate "Multi Sensory Packaging." For more information, contact Transparent Packaging Inc., (Tel) 1-800-461-8106 or 1-800-454-5269. (Web site) www.transitionsdg.com
Baesman Offers New Web-Based Store Profiling Technology
Baesman, an industry leader in in-store and database marketing programs for the retail industry, has announced its new web-based store profiling technology called Store Attribute Manager (or S.A.M.), which promises to deliver substantial cost and time savings to print production managers, visual merchandisers, purchasing agents and store operations personnel. By maintaining each store's unique configuration, S.A.M. enables the user to quickly build in-store signage kits to match each location's individual fingerprint, reducing the over/under shipments that cost retailers tens of thousands of dollars. Store Attribute Manager complements the company's Sign Ordering System (S.O.S) software that provides Baesman's clients the ability to replenish signage, manage inventory and warehouse both print & non-print items as a kit. The company plans to make its software available to both existing and new customers -- offering incentives when packaged with Baesman's printing, creative, data, direct mail and strategic consulting services. For more information, contact Thom Brainard (Tel) 614-850-1822.
(Web site) www.baesman.com
KioStar Introduces Shopper's Helper Kiosk
KioStar's Shopper’s Helper is a complete in-store marketing solution, designed specifically for the supermarket industry. As a solution-based, shopper-friendly kiosk, it is the next generation in interactive marketing.
For supermarkets, the Shoppers Helper maximizes shopper spending. It engages shoppers with fast, fun, solution-based information from CPG brands specific to each supermarket. This gives shoppers the information they need to forego trips to fast food, specialty, health food, beverage, pet and drug stores.
CPG Brands can provide product information, recipes, coupons, buying suggestions, meal ideas, tips, inspiration and much more. And they can do this using any combination of exciting multimedia videos, pictures, text, music, and printable information. For more information, contact KioStar Inc., 10960 Edgemont Dr., San Jose, CA 95127; (Tel.) 408-272-9343; (Web site) www.kiostar.com
Arm & Hammer Advanced White Brilliant Sparkle Toothpaste Uses Peel 'n Taste Strip Dispensers At P.O.S.
Arm & Hammer®, a registered trademark of Church & Dwight, was looking for a way to build consumer awareness about its Advanced White® Brilliant Sparkle toothpaste brand. The challenge of overcoming consumers' association with the company's 155-year-old flagship product, baking soda, led to the pinpointing of taste as the key element that had to be emphasized, in addition to the product's cleaning benefits. Additionally, Arm & Hammer®'s market research found a 70% conversion rate among consumers who used the toothpaste for a three day trial period and was looking for a way to target consumers at point-of-sale.
The Peel 'n Taste® flavor strips that were dispensed at-shelf effectively engaged shoppers. The Peel 'n Taste Strip Dispensers were created for Church & Dwight's Arm & Hammer brand, by First Flavor, Inc., a point-of-purchase display company located in Bala Cynwyd, PA. (Web site) www.firstflavor.com
Central Wisconsin Airport Introduces Digital Signage Kiosks
The Central Wisconsin Airport (CWA) has introduced a new way for companies to advertise to travelers and patrons within the airport with the placement of digital signage kiosks, electronic LCD displays that show information, advertisements and other messages using video and directional audio.
The new Digital Signage Kiosks feature three 42" vertical LCD screens allowing multiple advertisers in the same footprint. All four Kiosks broadcast the same content throughout the airport giving the advertiser more bang for their buck when compared to a traditional form of advertising.
With the digital signage, content can be exchanged easily and as often as the advertiser wants, animations can be shown, and the signs can adapt to the context and audience, even interactively. Each advertiser receives a 30 second spot that plays every half hour, 24 hours a day, 7 days a week, on all 12 screens located throughout the airport. Having the ads play on multiple screens gives advertisers more viewer touch points.
CWA teamed with Becker Communications, Inc. for the launch of this new program. Becker designed, fabricated the kiosk and also integrated the hardware and software system used to drive the content. (Web site) ww.beckerinc.com
The Hershey Company Partners With Country Music Powerhouse Rascal Flatts To Celebrate Summertime S'mores
The Hershey Company has joined forces with award-winning country music stars Rascal Flatts to celebrate the magic of summertime s'mores. Hershey's will be a sponsor of Rascal Flatts' American Living Unstoppable 2009 concert tour and bring the partnership to life with a national television commercial and the Hershey's S'mores Rocks Your Block promotion, giving fans the chance to win an exclusive s'mores-themed block party with the chart-topping country music sensation at center stage.
"We're thrilled to be partnering with the industry's hottest group to celebrate the classic combination of pure Hershey®'s Milk Chocolate, graham crackers and marshmallows. Both Hershey's chocolate and the music of Rascal Flatts brings genuine happiness to millions of consumers anytime, anywhere, making the group a natural fit for our s'mores promotion," said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. "Our integrated sponsorship offers a unique opportunity for consumers to enjoy these two fan favorites with a s'mores mobile tour that will sample the delicious classic treat to concert-goers and the Hershey's S'mores Rocks Your Block promotion with the ultimate grand prize of a backyard barbeque with Rascal Flatts."
TouchTunes To Take Barfly TV Ad Network Tto Top 100 Markets In USA
TouchTunes, the largest interactive out-of-home entertainment network in North America, is accelerating the national build-out of its Barfly on-location TV advertising network, targeting 20,000 locations in the U.S. by the end of 2009. The expansion plans come in response to Barfly's great market success and acceptance since being acquired by TouchTunes.
Barfly converts existing TV screens into engaging, interactive entertainment systems. Barfly media wraps around the regular television broadcast from ESPN, CBS, NBC, ABC and all the other great networks. Barfly provides customized bar messages for promoting the location's name, food and drink specials and upcoming location events; interactive games and quizzes via texting; and major advertising campaigns. Barfly, combined with TouchTunes jukebox and PlayPorTT portable, wireless game and music systems, creates a unique integrated entertainment experience that patrons and advertisers see as engaging and fresh. For advertisers, Barfly's national expansion will offer an ideal way to reach the coveted demographic of 21-34 year-olds, which TouchTunes already reaches. TouchTunes provides the Barfly systems to bars and restaurants at no cost.
Rowland Coffee Roaster's Joins With Tiempo Libre And Sony Masterworks For Co-Branding Merchandising
For the first time in its 80 year history, Rowland Coffee Roaster's Cafe Bustelo brand, is changing its can design to feature the Miami-based, two-time Grammy-nominated Cuban music group Tiempo Libre on a million cans of coffee while offering a free down-load from the band's new CD, Bach in Havana, their first recording released by Sony Masterworks on May 5th. The cans are in stores across the country.
"Like the Rowland Coffee family, Tiempo Libre's members left Cuba to pursue freedom and opportunity in the United States," says J.P. Souto, VP of Marketing for Rowland Coffee Roasters. "Featuring Tiempo Libre on our cans is not just a strategic alliance; it pays tribute to the day by day drive and determination it takes to achieve the American dream."
The co-branding merchandising deal will showcase the group on the Cafe Bustelo's coffee can in exchange for Bustelo-branded inserts in Tiempo Libre's Bach in Havana CD. A free download will be available at www.javacabana.com providing Rowland and Sony the ability to track how many consumers visit the site, how many people download the song and if they purchase coffee at the Cafe Bustelo's online store.
Cheerios® Introduces Winning Children's Book, 'The Great Dog Wash,' Inside Cereal Boxes This Spring
Cheerios®, is helping to launch a brand new children's book, "The Great Dog Wash," by Shellie Braeuner, which was the winning entry in the first Cheerios Spoonfuls of Stories® New Author Contest for new children's book authors.
The winning entry earning Braeuner, a nanny from Nashville, a $5,000 cash prize from Cheerios and the opportunity to have her book reviewed by Simon & Schuster Children's Publishing, who offered Braeuner a book deal. Simon & Schuster will publish "The Great Dog Wash," illustrated by Robert Neubecker, in hardcover this summer. A paperback version of Braeuner's winning story, which Cheerios had specially printed in both English and Spanish, will be available free inside 1.5 million Cheerios boxes this spring.
"Having her book published may be a dream come true for Shellie, but it's also exactly what we hoped for when we started the contest," said Jeff Hingher, marketing manager for Cheerios. "There is no guarantee that the contest winner will have their book published - so the fact that Simon & Schuster felt her book had merit is a credit to Shellie's concept and her writing. One of our primary goals with Spoonfuls of Stories is to encourage parents and children to enjoy reading together and to get great books into kids' hands."
Cheerios recently completed its second New Author Contest for up-and-coming new children's book authors and Lori Degman, of Vernon Hills, Ill., won the top prize for her story, "1 Zany Zoo." In addition to the $5,000 cash prize from Cheerios, Simon & Schuster has since offered Degman a book deal. Her book is expected to be released in 2010, initially in paperback distributed inside Cheerios boxes, and later in hardcover sold in the market.
Gilbert Design Creates Expandable Custom Exhibit
Gilbert Design Inc. created this 30' x 40' expandable custom exhibit for the Sungard Corporation for use in many conferences and venues. The exhibit was designed by Mitch Gilbert and built by Lynch Exhibits. The exhibit was designed to provide a comfortable and sophisticated environment to accommodate and educate financial executives about services offered. The comfortable and elegant design of the booth encouraged attendees to visit for extended periods of time allowing them to be exposed to more information about Sungard's services. A sleek 4-sided Video Bar" was created with video monitors recessed into its surfaces and keyboard drawers mounted underneath. The bar is surrounded by four semi-private lounges for group meetings. For more information, contact Gilbert Design Inc., 888 Roscommon Rd., Bryn Mawr, PA 19010. (Web Site) www.gilbertdesign.com
Outwater Plastics
