Nail Enamel is the fastest-growing segment of the cosmetic market (up 29.5% in unit sales in 1997), with quick dry enamels accounting for 19.5%, according to A.C. Nielsen.
"Jet-Set Quick Dry Nail Enamel is the result of a revolutionary technology that takes it beyond conventional fast-drying enamels, combining fast drying time with full, one-coat coverage, even application and a chip-resistant finish," said Carol J. Hamilton, Senior Vice President of Marketing for L'Oreal.
L'Oreal Jet-Set Quick Dry Nail Enamel is available in chain, drug and mass market retail outlets at a suggested retail price of $4.50.
From August 1998 through Super Bowl XXXIII in 1999, consumers will find a "Scratch-n-Win" card in specially marked Fuji videotape multi-packs at various retail outlets nationwide. The "Scratch-n-Win" element awards over 6,000 prizes to lucky consumers -- everything from RCA video equipment, NFL gear and free Fuji videotapes.
"Fuji has been the `Official Audio and Video Tape of the NFL' for almost a decade and this is one of our most exciting and interesting promotions to date," said Bill Drysdale, Senior Marketing Manager, Consumer Audio and Video Tape Products, Fuji Photo Film U.S.A., Inc. "Like its predecessors, we expect the Ultimate Viewing promotion to increase store traffic and push retail sales of Fuji audio-and videotape to new levels. We have expanded this year's NFL promotion to include extended length T - 160 and PRO high grade multi-packs in addition to the traditional standard grade HQ options. These new packs, plus several highimpact promotional floor displays, ensure that the needs of retailers in every channel of trade are met. This unbeatable combination of product and display options, plus a two-tiered program of instant win cards and a sweepstakes overlay, is sure to make Ultimate Viewing -- Fuji and the NFL a champion at retail this fall."
The first introduction will be a signature Candie's fragrance to be launched for fall 1999. The collection will be positioned within the prestige segment of the fragrance and beauty category and initial distribution will be in department store and specialty stores. The launch will be supported with a major national advertising and promotional campaign.
Commenting on the announcement, Neil Cole, Chairman and CEO, Candie's, Inc., said, "This is the most significant step yet in Candie's evolution to a mega-brand. The same opportunity that we have capitalized on in footwear exists within the fragrance and beauty category. There is a demand for new brands that resonate with the Gen Y segment of the marketplace, and clearly these consumers have embraced Candie's. The strength of our brand and niche we occupy, coupled with the vast resources and infrastructure of Liz Claiborne Inc. will provide for a very long and fruitful partnership."
Customers who purchase specially marked quarts of Pennzoil multi-viscosity motor oil blended with PureBase -- Pennzoil's proprietary base oil that is 97% pure and virtually contaminant free -- simply need to look under the bottle caps to discover if they have won. Additionally, consumers will have a chance to win one of five $10,000 dream workshops or one of 10,000 Black and Decker VersaPak tools.
George Kish has been named Account Executive. Kish brings with him a varied account background, with an emphasis on the Consumer Products Industry.