Infiniti Announces New Retail Design Initiative
Infiniti, the luxury division of Nissan Motor Co. has announced a new, comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers.
The new design concept features forms that are energetic and modern with an accent on natural materials and open lighting. The physical layout leads from lobby to sales lounge to product gallery, providing a dramatic reveal of the Infiniti vehicles. Also included are new sales consulting, vehicle delivery and service lounge designs.
"The new IREDI program creates a highly distinctive, original Infiniti branded retail environment that can be applied to both new and existing Infiniti stores," said Mark Igo, V.P. & General Manager, Infiniti. "The new look and feel aligns perfectly with Infiniti's brand identity, which encompasses our dynamic vehicle lineup, our Infiniti Total Ownership Experience customer care philosophy and our dealers' business requirements."
A key aspect of the IREDI program is its "flexibility within a framework," which takes into consideration the various situations faced by Infiniti retailers regarding geographical differences, business practices, local government and now international governments and cultures. Dealers are able to choose from a variety of materials, furnishings and artwork yet still have a consistent brand image and execution at the retail level.
"Luxury today is about customization rather than rigid standardization," said Igo. "The IREDI program puts a great new iconic 'face' on our retail outlets while remaining adaptable to individual dealer needs."
Lippincott & Mercer, New York City, designed the program, which also includes a new signage initiative, including an Infiniti brand pylon and monument, dealer name letters and brand symbol on the building and exterior directional signs.
Said Igo, "IREDI provides consumers with a consistent, easily identifiable brand image at the retail level and increases customer expectations of Infiniti products and services."
Pep Boys Unveils Remodeled Stores
The Pep Boys automotive aftermarket retail chain has opened newly remodeled stores, which have been re-merchandised with new products ranging from tools and ATVs to the latest in mobile entertainment.
A modern interior design, which reflects the new red, white and blue Pep Boys corporate colors, includes multimedia displays, dynamic signage and customized areas for new product categories. The store exteriors have also been updated.
"Our new stores feature bolder product displays that leverage our retail space, create a permanent space for exciting new product categories, and highlight the repair and maintenance service we provide," said Larry Stevenson, Pep Boys Chairman and CEO.
Parfums de Coeur Features BOD Floorstand
Parfums de Coeur is using this BOD Man Body Spray Floorstand to display its new line of BOD Body Sprays, a line extension of its BOD Man cologne assortments.
The unit displays three flavors of product in easily accessed cells, while employing a dramatic graphic presence. The five foot tall BOD Man standee lug-on is a one-piece component and is visible from a great distance across the store.
Several BOD Man body spray pdq trays and a powerwing have followed, complementing robust open stock sales.
These BOD Man displays were created for Parfums de Coeur by Menasha Display Group, Philadelphia, PA.
Sunrise Growers Promotes 'Give
Strawberries A Spin' Photo Contest
Sunrise Growers recently implemented a "Give Strawberries A Spin" national photo contest with the grand prize winner receiving a new 2005 Volkswagen Beetle.
Sunrise Growers invited consumers to send in a photo featuring their family enjoying strawberries in their favorite fun way. Entries were judged on the artistic use of strawberries and the uniqueness of the photo.
The "Give Strawberries A Spin" photo contest was communicated in participating stores through interactive displays featuring usage guides, tear pad entry forms and free recipe booklets in the produce departments of Jewel Osco, Smith's, Meijer, and Fred Meyer stores.
New Line Of Masks, Gloves & Coveralls Available For Do-It-Yourselfers
Kimberly-Clark Professional has introduced a new line of better-fitting, more comfortable masks, gloves and coveralls for do-it-yourselfers. The head-to-toe protection features the best products from the Company's industrial and healthcare businesses in an affordably priced new line. It includes masks that are flexible and adjustable with breathable fabrics, gloves with a better fit and grip and coveralls that allow the wearer to move easily and remain cool. The products are available in most automotive stores and automotive departments of retail stores as well as home centers and hardware stores.
Beautiful Brews Debuts Honey Amber Rose, First Beer For Women
Touted as the first beer for women, Honey Amber Rose, a product of Beautiful Brews, Inc., will be featured in select retailers and restaurants in Florida through Southern Wine & Spirits. This microbrew is uniquely flavored with rosehips and honey and features low carbohydrates, no preservatives and low alcohol content. The beer is brewed in Melbourne Florida based upon a perfected 200-year old recipe. With the additional exposure provided by Southern Wine & Spirits' comprehensive beverage network, Honey Amber Rose expands its reach throughout Florida and will be poised to make the product available nationwide.
Nintendo Debuts Game Boy Micro
Nintendo is introducing the Game Boy Micro system, the smallest and sleekest Game Boy product that Nintendo has ever created. The sporty, silver metal Game Boy Micro measures a mere 4" wide, 2" tall and .7 " deep, allowing it to sit comfortably alongside today's hippest technological gadgets. It weighs only 2.8 ounces yet has the same processing power and plays the same games as Game Boy Advance SP models. Game Boy Micro will be released this fall.
Smirnoff Launches Black Cherry Vodka
Smirnoff Vodka has added the dark, rich flavor of black cherry to its popular line of flavored vodkas. Combined with soda, Smirnoff Black Cherry is a refreshing, cherry drink just in time for summer. "Flavored vodkas are on fire and Smirnoff leads this growth," said Pamela Bower-Nye, VP, Smirnoff, a brand of Diageo. "The addition of the bold, muscular Black Cherry complements our stellar existing portfolio of flavors."
Zircon Introduces World's First Intelligent Wall Scanners
Zircon Corporation has introduced the world's first intelligent wall scanners designed to simplify the wall scanning and stud finding process. Multiscanner i700 OneStep has three modes to quickly handle every scanning need including: Stud Mode to find wood or metal studs or joists; Metal Mode to search exclusively for metal pipes or wire; and AC Scan Mode to map out the sub-surface location of hot electrical wires even when they're encased in plastic conduit. MultiScanner i700 OneStep retails for $69.95 and is available at leading home centers, hardware stores and professional outlets. For those who need just a single-function stud finder, Zircon has introduced two, the Stud Sensor i65 OneStep and StudSensor i60 OneStep, which include the same intelligent technologies found in MultiScanner i700 OneStep, but in single-function tools designed specifically to find wood and metal studs.
Testrite Introduces Easy-Open Snapframes
Testrite Instrument Company has introduced its redesigned Easy-Open Snapframes, which have spring loaded sides that snap open for front loading. Radiused and even more economical mitered corner units are offered. All models feature a hardboard back with vertical and horizontal mounting holes; aluminum alloy frames 1-14" wide; accept posters and paper signs to 1/32" thick; have a clear matte plastic overlay and come in 3 finishes, silver, black and gold. For more information, contact Testrite Instrument Company, 135 Monroe Street, Newark, NJ 07105; (Tel) 973-589-6767, 888-873-2735, (Fax) 973-589-4196, (Web site)
www.testrite.com
National GYM TV Digital Signage Network Launched
Real Digital Media and Magic Media Networks have launched the national GYM TV Digital Signage Network.
Using RDM's family of NEOCAST digital signage products, Magic Media Networks, a provider of private television networks at high traffic Out Of Home destinations, previously launched the GYM TV destination television across 40 premium Gold's Gyms and Worlds Gyms throughout Florida. Magic Media Networks is now funding the Health & Fitness digital signage network's expansion across the U.S. The network intends to encompass a minimum of 1000 premium Health & Fitness locations supported by national advertisers. GYM TV will air First Run Hollywood Movie Previews, Music Videos, Fitness, Sports Entertainment and Leisure Advertisements. RDM's family of NEOCAST digital media products store, deliver, and play content in a wide range of digital formats on a variety of display devices. For more information on the GYM TV Digital Signage Network, visit
www.realdigitalmedia.com
or
www.magicmedia.com
Intellix Media Launches ImCard
Intellix Media services the exhibit industry through its multimedia authoring, CD-ROM replication, DVD replication, CD-Cards and DVD-cards, ideal as trade show giveaways. The Company's fast turnaround times and manufacturing facilities are capable of meeting the exact production standards of DVD, CD-ROM and its proprietary CD Cards, also known as ImCard. For more information, contact Intellix Media, 209 East Alameda Avenue #202, Burbank, CA 91502; (Tel) 866-715-5691 ext. 103, (Fax) 818-566-7736, (E-mail) info@intellixmedia.com, (Web site)
www.iordercd.com
TSEA Awards CME's
The Trade Show Exhibitors Association has awarded its Certified Manager of Exhibits (CME) designation to Randy Lee, Marketing Manager with the IBM Financial Services sector and Carol Zunker, a Corporate Event Marketing Manager with Advanced Micro Devices (AMD). A nine-year veteran of the exhibition industry, Lee plans, develops and executes pre, during, and post-show activities for IBM's face-to-face marketing efforts including conferences and exhibitions. With more than 10 years of exhibit management experience, Zunker ensures the consistency of AMD's corporate brand while exhibiting at various exhibitions and events. CME is the only association-sponsored certification program that recognizes professionalism in exhibit management and marketing.
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