Creative World

Week of August 08, 2011

banners

banners

banners

GoPro® HD Activity Cameras And Accessories Arrive In Best Buy® Stores Nationwide

GoPro's HD HERO® cameras are the latest addition to Best Buy's expanding digital imaging selection in stores. The HD HERO line of cameras capture immersive perspectives during outdoor activities by mounting directly to helmets and other equipment, including bikes, boards and vehicles. Optional accessories like chest harnesses and suction cups make it easy to wear and mount the camera in creative ways. GoPro's products are used by consumers and professional athletes and video producers alike to capture and share incredible first person perspectives of their favorite sports and activities. GoPro's cameras are now available along with a selection of accessories at Best Buy stores nationwide.

Lisa Farrell, SVP, general manager portable electronics for Best Buy, said, "GoPro's HD HERO camera is a natural fit for Best Buy's growing digital imaging category in that it's a perfect choice for outdoor enthusiasts and travelers who want to shoot professional quality video directly from their point of view and other never before possible perspectives." (Web site) www.gopro.com

Sunrise Greetings Displays Dena Designs

Sunrise Greetings® has signed a multi-year licensing deal with Dena Designs, the design studio spearheaded by award-winning artist, illustrator, TV host and syndicated newspaper columnist, Dena. Through this partnership, Dena will continue sharing her unique combination of vintage charm and upbeat color and patterns with Sunrise Greetings' consumers through an expanded line of gifts and greetings. "We are excited to continue working with Dena as her penchant for artistry adds an additional layer of beauty and emotion to our cards," said Rebecca Ryan, Creative Director, Sunrise Greetings.

Sunrise Greetings and Dena offer more than 100 everyday and season-specific cards currently available in grocery stores, pharmacies, bookstores and independent card shops throughout the United States and Canada. Sunrise Greetings also offers a wide array of gift bags and stationery items featuring Dena's signature style. (Web site) www.sunrisegreetings.com

American Express And Universal Orlando Resort To Open All-New Exclusive Lounge At Universal Studios Florida

American Express and Universal Orlando Resort have introduced a new benefit for American Express Cardmembers visiting Universal Orlando Resort: a brand-new lounge located within Universal Studios Florida theme park. The American Express Lounge will open to guests who purchase a multi-park ticket or an Annual Pass with their American Express Card at UniversalOrlando.com or at the theme park front gate.

The Lounge will offer guests a break from the excitement of the theme parks by providing an inviting, air-conditioned space with complimentary chilled beverages and light refreshments. The Lounge will be staffed with a concierge to help guests make dining reservations, secure tickets and learn about special American Express offers available throughout the theme park. The Lounge also will be equipped with an electronic charging station for guests' cameras, phones, and other devices.

"With its service offering centered around helping guests to relax, refresh, and recharge, the American Express Lounge provides another memorable way for families to enhance their experience at this world-class vacation destination," said Shane Berry, senior vice president and general manager of the National Client Group at American Express. For the last three years, American Express has been the official card sponsor of Universal's theme parks, and the partnership also includes working together to create enhanced cardmember experiences associated with Universal's other properties.

Triple Five To Operate American Dream Meadowlands, To Become World's Largest Retail And Entertainment Complex

Triple Five, owner of some of the world's largest and most visited retail destinations, has released design plans and a new name for the Meadowlands entertainment and retail complex in New Jersey, United States. Triple Five will transform the existing space, now renamed the American Dream | Meadowlands, into the world's largest and premier tourism, entertainment and retail destination eventually reaching 7.5 million square feet. The complex, at a cost of US $3.7 billion, is expected to attract 55 million annual visits.

American Dream will provide three million square feet of retail and amusement offerings and 4.5 million square feet in hotels and entertainment venues. Unique attractions include: 700-foot indoor ski hill - the first in North America - open year-round; Climate controlled, glass-domed, indoor water park, open year-round; Climate controlled, glass-domed, indoor amusement park, open year-round; 200-foot diameter, enclosed-capsule, outdoor observation wheel overlooking New York City; Live-music and performing-arts theater, seating 2,400 to 3,000 people; Indoor skating rink; Indoor skydiving; Miniature golf; Dinner theaters and Bourbon Street - consisting of nightlife, fine dining establishments and international cuisines; Children's museum; and Daycare facility. Triple Five has 35 years experience in the development and management of large entertainment and retail projects, most notably, Mall of America® in Minnesota, United States, and West Edmonton Mall® in Alberta, Canada.

American Express To Sell Gift Cards In U.S. Post Offices

American Express will begin selling American Express Gift Cards in more than 1,800 U.S. Post Offices as part of a pilot test. This marks the first time Gift Cards are being sold in U.S. Post Offices. "Gift cards remain one of the most popular gifting choices for consumers, and as a major issuer of universal gift cards, it seemed a natural step to make American Express Gift Cards available in places where consumers can conveniently send and receive mail," said Alpesh Chokshi, President of Global Payment Options. "As the company looks to move beyond traditional charge and credit products, expanding our distribution network to new and innovative locations like Post Offices is key to accelerating the company's growth in new payments and digital platforms."

Starting in June, the American Express Gift Card will be available in multiple designs in the $25, $50 and variable load denominations, which allow the consumer to select a denomination between $25-100, and can be redeemed at U.S. retailers and restaurants that accept American Express Cards.

Cruzan® Rum Expands Flavored Rum Portfolio With Launch Of Cruzan® Strawberry

Beam Global Spirits & Wine and Cruzan® Rum, the legendary rum of St. Croix, have launched their newest flavored rum, Cruzan Strawberry. Crafted with fine Cruzan rum, all-natural flavors, and cane sugar, it combines the taste of ripe strawberries with a touch of ginger, putting a new spin on the strawberry flavor.

"Strawberry is a natural addition to the Cruzan portfolio, mainly because our fans have endorsed it as the next flavor of choice," said Kim Washington, Senior Director of Rums and Vodkas at Beam Global. "It's the number one flavor ordered by consumers in rum drinks, and since May is National Strawberry Month, the timing of this addition is perfect."

Crocs Expands Product Line With Kids' Color-Changing Shoes

Crocs has expanded its product line with the launch of Crocs Chameleons™, a new color-changing shoe line. The new collection combines Crocs' proprietary closed-cell resin Croslite™ material with photochromic technology for the first color-changing technology in molded footwear. The Crocs Chameleons™ shoes will be available this May at Crocs retail locations. The Crocs Chameleons™ line with launch with two styles for kids including: Crocs Chameleons™ Translucent Clog available in lime/yellow, oyster/pink lemonade and celery/sea blue. Crocs Chameleons™ Shirley, a girly twist on the classic clog with a feminine flower cutout, available in oyster/ultraviolet and celery/fuchsia.

"Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market," said Dale Bathum, Vice President of Product for Crocs. "From our recent sneakers introduction to our new translucent collection, the first to incorporate TPU with our proprietary Croslite technology for sleeker designs, we continue to advance the ways in which we utilize our proprietary material."

Jamba Juice Locations In CA Offer Jamba® Daily Superfruit Shots, Powered by Zola® Brazilian Superfruits

Jamba Juice locations in California are offering Jamba® Daily Superfruit Shots. Designed to provide quick and easy nutrition, Jamba-branded Daily Superfruit Shots are a fresh take on dietary supplements that capture the delicious flavors and benefits of Brazilian Superfruits. The Daily Superfruit Shots are available in Jamba Juice retail stores in 1oz. and 2oz. shots or by the bottle for convenient at-home use. They are available in three delicious flavors: Açaí Antioxidant Booster, which helps fight free radicals; Cupuaçu + Mango Vitality Booster, which boosts vitality and endurance; and Acerola + Caja Vitamin C Booster, which helps support the immune system. California Jamba Juice retail stores will feature the Daily Superfruit Shots with in-store promotional support.

New Meatball Sub Kit Offers Consumers Convenient And Flavorful Meal Solutions At Home

The JTM Food Group, a Harrison, Ohio-based company specializing in menu solutions for the food service industry, has added a Meatball Sub Kit to its expanding line up of retail sandwich kits. Designed for home meal solutions, JTM's Meatball Sub Kits come packed with enough ingredients for four restaurant quality sandwiches.

Jerry Maas, Vice President, Business Development, for JTM Food Group, said, "Our customers are always looking for flavorful options to meet demand and stay on trend, and the Meatball Sub Kit is an ideal solution. Meatball subs have strong mass appeal and our Kit makes preparation easy and ensures high quality."

Luster NOW Instant Whitening Toothpaste Introduced

Luster Premium White, a leader in oral care and at-home whitening products developed by Dentovations, has introduced a revolution in instant, at-home tooth whitening with its new Luster NOW Instant Whitening Toothpaste. Luster NOW is infused with Bluverite™ technology that instantly makes teeth appear whiter with just one brushing. This revolutionary ingredient delivers a special optical effect to make teeth appear instantly white for hours. In addition to the instant whitening effect, the toothpaste uses Luster's whitening power to gradually whiten a smile over time. Luster NOW is conveniently packaged in three portable tubes, to ensure an instant bright smile. Luster NOW is available exclusively nationwide at Walgreens and Rite-Aid.

Organic Oscar™ Launches All-Natural Organic Dog Grooming Products Unique To Pet Industry

Organic Oscar™, a newly-launched pet products company, has released a line of organic shampoo and conditioner specially formulated for dogs. Organic Oscar's new collection features Organic Oatmeal Shampoo, Organic Aloe Vera Shampoo and Organic Aloe Vera Conditioner. Made in the USA, Organic Oscar's health-conscious products contain organic, natural and biodegradable ingredients that clean and soothe dogs' skin. Organic Oscar's bone-shaped bottles are made using 100% recyclable plastic. A portion of all proceeds benefit organizations and events that support the humane treatment of animals. "We wanted to create a line of products that reflect a healthy and holistic lifestyle for ourselves and our dogs," said Marie Svet, co-founder of Organic Oscar™.

Rubbermaid® Glass With Easy Find Lids™ Helps Revitalize Glass Food Storage Category

Newell Rubbermaid has introduced Rubbermaid® Glass with Easy Find Lids™ food storage containers, offering consumers the ability to cook, serve, store and reheat meals all in one container. Rubbermaid Glass is the only glass food storage line with the patented Easy Find Lids system, which allows lids to snap to bases and graduated sizes to neatly nest within each other to help maximize space and keep cabinets clutter-free and organized. Rubbermaid Glass containers also feature Flex & Seal™ lids with a built-in gasket for exceptional protection against leaks.

"Rubbermaid Glass revitalizes this long-standing category by providing meaningful innovations that solve the two most common frustrations around glass food storage - leaky lids and lost and disorganized lids," said Steve Pawl, Vice President of Marketing for Newell Rubbermaid's Rubbermaid Consumer global business unit. "With exclusive features that provide lasting value, Rubbermaid Glass helps consumers, who in today's economy are cooking, storing and reheating more meals, easily take a meal from oven to table to refrigerator."

Ruffino Prosecco Released In U.S. For Summer Celebrations

Ruffino, the trusted Italian winery founded in Tuscany in 1877, has introduced its inaugural Ruffino Prosecco DOC. The release marks the first time in the brand's history that a sparkling wine has been added to the extensive Ruffino portfolio, world-renowned for its award winning Chianti wines. With a suggested retail price of $14.99, Ruffino Prosecco is an affordable luxury perfect for every day celebrations and available nationally.

Angus Lilley, Director of Marketing for Ruffino at Constellation Wines, said, "Based on the category's success, we saw an opportunity to introduce Ruffino's first sparkling wine in the fastest growing flavor segment within the sparkling wine category."

Steaz® Launches Zero Calorie Iced Teaz Naturally Sweetened With Truvia® Rebiana

Steaz®, a leading brand of organic green tea-based beverages and energy drinks in the United States, expands its Iced Teaz line with the launch of Zero Calorie Iced Teaz naturally sweetened with Truvia® rebiana, a natural and zero calorie sweetener made from the best-tasting part of the stevia leaf. Zero Calorie Iced Teaz is the first Steaz® product line to be naturally sweetened with Truvia® rebiana, and joins current zero calorie stevia sweetened offerings, including Zero Calorie Sparkling Green Tea and Zero Calorie Energy drinks.

VISINE® SUMMER SPECTRUM RELIEF™ Now Available To Relieve Summertime Eye Irritation

New VISINE® SUMMER SPECTRUM RELIEF™ is the first and only eye drop targeted for summertime eye irritation and redness. This beach bag essential features a trio of lubricants and a redness reliever which GETS THE RED OUT® in seconds. VISINE® SUMMER SPECTRUM RELIEF™ can be used at the first sign of eye irritation when riding waves, doing laps, playing beach volleyball or just strolling the shore and drinking in the sun. It can be used by adults and children 6 years of age and older. VISINE® SUMMER SPECTRUM RELIEF™ is available nationwide May 2011 exclusively at CVS Pharmacies in the sun care aisle.

TCBY Offers New Super Fro-Yo

TCBY, The Country's Best Yogurt, has introduced its "Super Fro-Yo" frozen dessert, a new classification of frozen yogurt that distinguishes between the industry's baseline nutritionals and TCBY's "super" elevated nutritional levels that will redefine the healthy nature of the frozen yogurt industry. Super Fro-Yo, TCBY's frozen yogurt packed with Vitamins A & D, probiotics, dietary fiber, protein, and calcium, is a great tasting, healthy alternative to treats high in saturated fat and empty calories. Although there are many forms of beneficial yogurt in the market today, TCBY's Super Fro-Yo sets a new standard for healthy nutritionals. TCBY's Super Fro-Yo also contains 120 calories or less, a minimum of 10% DV of Vitamin A, one gram or less of saturated fat and a minimum of 20 billion live and active cultures per serving at manufacturing.

Dr. Wayne Geilman, TCBY food scientist, said, "We are purposefully transparent about the requirements for 'Super Fro-Yo' because in addition to providing a great tasting product full of 'Super' nutritionals, we are trying to educate the population about the importance of dietary fiber, calcium and probiotics. The research tells us that the average consumer knows at some level that live probiotic cultures, for example, are good for you, but they don't understand how good and why. 'Super Fro-Yo' is a great platform to educate the marketplace and hopefully change behavior."

Square One® Organic Spirits Unearths Square One Basil

Square One® Organic Spirits launches its fourth organic spirit: Square One® Basil. Inspired by the sophisticated taste complexity of herbs rather than sweet taste profiles of most flavored vodkas, Square One demonstrates its pioneering spirit and commitment to high quality spirits that heighten cocktail creativity and distinction. To capture the luscious sweet and savory qualities of garden-fresh basil, Square One Basil flavored organic vodka is infused with the organic essence of four basil varieties -- Genovese, Thai, Lemon and Sweet. Then a touch of organic coriander, honeysuckle and lemongrass are added to balance the spirit's robust herbal nature with Square One's signature soft finish. This elegant, multi-faceted vodka further establishes Square One's expertise in organic spirits inspired by the garden and joins a highly respected collection - Square One Organic Vodka, Square One Cucumber and Square One Botanical -- that place the company among the fastest growing American boutique spirits companies.

Safeway And Design Expert Debi Lilly Unveil Debi Lilly Design™ Line Of Floral And Home Décor

Safeway has launched a unique partnership with nationally renowned entertaining and design expert Debi Lilly. This partnership represents the first of its kind by a major supermarket and will make high quality entertaining and home décor products accessible and affordable for Safeway's customers. The first products were launched under the brand name Debi Lilly Design™ just in time for Mother's Day 2011. All of the products are designed exclusively for Safeway by Debi Lilly and are priced to be affordable including beautiful and inspiring floral arrangements, elegant vase collections, contemporary scented candles, and a variety of other home décor and gift items. They will be accompanied by tips from Debi on entertaining and décor, both in-store and online.

"We understand that our customers have a desire to entertain and decorate with style," said Joe Ennen, Senior Vice President Consumer Brands. "Now they can find products from an acclaimed entertaining and design expert - all at affordable prices and at the convenience of their local Safeway."

Rand McNally Offers First GPS For RVers

After extensive research and beta testing in the RVing community, Rand McNally has released the TripMaker® RVND™ 5510 - the first navigation device designed specifically for RVers. "We've listened carefully to members of the RVing community, who told us overwhelmingly that they would be interested in purchasing a GPS if it provided RV-specific routing, stops and amenities that RVers need while on the road, and things to see and do along the way. Our new TripMaker® RVND™ line will solidly deliver on these expectations," said Dave Muscatel, CEO of Rand McNally. The TripMaker® RVND™ 5510, available in North America in June, is fully operational in English, Canadian French, and Spanish.

Honest Tea Launches Zero-Calorie Lemonade Sweetened With Organic Stevia

Honest Tea®, an organic bottled tea company, is introducing zero-calorie Classic Lemonade, the first zero-calorie Honest Ade naturally sweetened with organic stevia. This new variety joins Passion Fruit Green Tea in the zero-calorie line-up. Classic Lemonade is a USDA-certified organic, caffeine-free thirst quencher that delivers the refreshing tartness of fresh lemons perfectly balanced with naturally sweet organic stevia extract, an FDA-approved, leafy plant native to South America. Stevia delivers natural sweetness, but does not contain any calories. Classic Lemonade will be available at a variety of retail stores in New England and the Mid-Atlantic and in expanded distribution to the West and East coasts later in the year.

ElliptiGO Expands Elliptical Biking Category With Introduction Of ElliptiGO 3C

ElliptiGO, the creator of the world's first elliptical bike, has developed the ElliptiGO 3C, a new three-speed elliptical bike. The introduction of the 3C expands the elliptical biking category, introducing more consumers to the fun and exhilaration of the ElliptiGO experience. By combining the best elements of cycling with the natural strides of the running motion, the ElliptiGO 3C delivers a high-performance, low-impact workout for all active adults, from casual exercisers to cross-training athletes. The 3C joins the original ElliptiGO elliptical bicycle, the 8S, in the company's current product line for consumers.

Creative Redefines Home Audio With ZiiSound™ Dx Series Of Pure Wireless Modular Bluetooth Speakers

Creative Technology Ltd has launched a brand new category of wireless speakers, the ZiiSound™ Dx series of pure wireless modular speakers. The ZiiSound Dx series consists of the ZiiSound D5x wireless one-piece speaker, ZiiSound D3x wireless one-piece speaker and ZiiSound DSx wireless subwoofer. With the introduction of pure wireless modularity, Creative changes how consumers can purchase a home audio system. In this revolutionary new system, wireless speakers connect independently to stereo Bluetooth devices such as the iPhone, Blackberry, Android phone, iPad or Creative ZiiO tablet, and can also be configured so more speakers are connected wirelessly to form a multi-channel home audio system. The ZiiSound Dx series also features renowned apt-X audio technology for outstanding sound quality. Unlike with traditional speaker systems, users will no longer need to purchase a fixed speaker configuration for a specific use in the home. Creative's one-piece pure wireless modular speakers let users upgrade from a single speaker to a larger configuration by simply adding more speakers wirelessly.

Coors Light® Introduces New Two-Stage Cold Activation

As part of its upcoming Super Cold Summer, Coors Light is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold... to Super Cold. Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new Cold Indicator bar will turn blue at the same time. Then, when the Coors Light temperature is at the peak of refreshment, a second Super Cold Indicator bar turns blue. As an extension of the Two-Stage Cold Activation packaging launch, nearly 3,500 beer retailers who meet certain criteria to ensure Coors Light is Super Cold at the point of purchase, will be "Super Cold Certified" this spring. The retailers will display a neon sign as evidence that the Coors Light in their store is Super Cold.

Nintendo Of America Hires Scott Moffitt As New EVP Of Sales & Marketing

Nintendo of America has named Scott Moffitt as its new executive vice president of Sales & Marketing. In this position, he will assume responsibility for sales and marketing activities for Nintendo throughout North America. Moffitt comes to Nintendo from Henkel Consumer Goods, where he oversaw North American operations for leading personal-care brands such as Dial, Right Guard, Tone and Pure & Natural.

Imperial Toy Taps Genna Rosenberg As EVP, Strategic Marketing

Imperial Toy, a leading maker of licensed and non-licensed kids' bubbles, seasonal products and novelty toys, has hired seasoned toy industry executive Genna Rosenberg as Executive Vice President, Strategic Marketing, Communications and Business Development. Rosenberg joins Imperial after serving 11 years at toymaker JAKKS Pacific, Inc. "We are absolutely thrilled to bring Genna Rosenberg into the Imperial Toy family," said Peter Tiger, Co-CEO of Imperial Toy. "She will be an integral member of our senior management team as we focus our efforts to maximize and expand our core categories." (Web site) www.Imperialtoy.com

DuPont Tyvek Launches Graphics Authorized Printer Network

DuPont™ Tyvek® Graphics has launched its LifeCycle BasedSolutions Authorized Printer Network. DuPont provides a LifeCycle Based Solution with Tyvek® media for wide format banners, displays and bags. Known for its lightweight strength, outstanding printability and drapeability, Tyvek® is recyclable and can be repurposed for other applications, such as composite and landscaping materials. The 17 national printers were selected based on strict criteria for quality, testing, training and sustainability leadership.

Annette Kim, DuPont™Tyvek® Graphics North American marketing manager, said, "Our authorized printers can help select the right style of Tyvek® to meet each customer's unique design goals and then identify the best option to manage their end-of-use needs. With this program, we can offer customers a way to create beautiful in-store campaigns, access recycling services and track recycling efforts." (Web site) www2.dupont.com

Dean Pospesel Joins Imagine! As VP, New Business Development

Imagine! Print Solutions has named Dean Pospesel as Vice President of Business Development. Pospesel joins Imagine! Print Solutions with over 28 years of selling and management experience. He joined the printing industry 4 years ago with Maximum Graphics, a division of the Consolidated Graphics Group, Houston, TX. (Web site) ww.imagineps.com

Liberty Diversified International Acquires Immedia; Expands Presence In Retail Point-Of-Sale Display Business

Liberty Diversified International has purchased Immedia, a Twin Cities-based designer and manufacturer of point-of-sale displays for major retailers. "By purchasing Immedia, we are expanding our presence in the point-of-sale display market, gaining access to state-of-the-art design and production facilities, and adding knowledgeable, innovative and creative employees to the LDI family," said Mike Fiterman, LDI President and CEO. The company's 180 employees will join the LDI team and continue to operate their Minneapolis office and production facilities. (Web site) www.libertydiversified.com

Trinity Introduces Pallet(P3)System

Trinity has introduced the promotional pallet presentation (P3) system, which can be completed in only 3 steps. The EZ Load System forklift loads the pallet onto P3 in the back room; a standard pallet jack slides under P3 and moves the fully loaded system onto the sales floor; add skirt and start selling product. Light weight and portable, P3 is easily moved from back room to sales floor using standard pallet jack. For more information, contact Trinity, 60 Leonard St, Metuchen, NJ 08840; (Tel) 732-549-2866 (Web site) www.trinityinstore.com

Moss® Introduces Moss Radiance™

Moss® is expanding its lighting solutions with the launch of Moss Radiance™ - a comprehensive line of light box solutions for trade shows, events, and retail stores. The Moss Radiance™ line includes three lighting technologies: a cost-effective compact fluorescent light blanket, an ultra slim LED Edge-lit panel, and an exclusive and proprietary LED WebBright grid array. Each lighting option is designed to coordinate with one of Moss' three Groove™ extrusions - 40mm, 80mm, and 150mm - for optimal results.Utilizing Moss' state-of-the-art Photo Fabric dye sublimation printing, Radiance light boxes feature high resolution, rich, and seamless graphics, up to 10ft x 40ft that pop to life with illumination. Shelly Alex, VP Sales & Marketing, said, "Available in a variety of thicknesses and lighting technologies, the Radiance line of light boxes offers the market the brightest and largest light boxes to fit any budget. Best of all, all Radiance™ light boxes are portable - easy to set-up and compact for shipping. Just plug and play." For more information, contact Moss. (Web site) www.mossinc.com

Planar Forms Partnership With Unistructures

Planar Systems has formed a partnership with UniStructures, to provide the QSR market with a digital display solution for outdoor menu presentation and order confirmation. Supporting Planar’s strategy to deliver digital signage display solutions to meet specialty needs, the partnership positions Planar and USI as leaders in the (QSR) digital menu market. For more information, visit www.planar.com or (Web site) www.UniStructures.com

Plaskolte Expands Acrylic Line

Plaskolite, a leading privately owned manufacturer of continuously processed acrylic sheet products, has expanded its product line with the addition of OPTIX® CC, continuous cast acrylic sheet. Ideal for indoor and outdoor use, OPTIX® CC possess a high molecular weight and provides outstanding optical properties. The continuous cast manufacturing process is more economical than cell cast, and provides optimum performance in fabricating and thermoforming processes. For more information on OPTIX® CC, contact Plaskolite. (Web site) www.plaskolite.com

The Audi Urban Future Intitiative Project Opens In New York City

The Audi Urban Future Initiative, a long-term project that brings together different visions on how mobility, urban living and the role of the transportation will change in the coming years, recently debuted as part of a 50-foot interactive exhibit of Manhattan in 2030 called “Project New York,” on display at the Openhouse Gallery in New York City. The exhibit was part of “Festival of Ideas” for the New City major new collaborative initiative in New York involving scores of Downtown organizations working together to harness the power of the creative community to imagine the future city and explore ideas that will shape it. (Web site) www.audiworld.com

Cyclonix Names Loren Ellis As Senior Account Executive

Cyclonix, a creator of dynamic brand architecture for the exhibit industry, has named industry veteran Kevin Shine as an account executive. Shine will be focused on creating innovative solutions that enable clients to meet both budget and marketing objectives. (Web site) www.cyclonix.com

Tequila Avión Promotes New Bottle Sizes

Tequila Avión is redefining the standard in the ultra premium tequila category with the launch of a series of new bottle sizes to satisfy ongoing market demand and facilitate trial. Tequila Avión will introduce three new sizes, including a 50ml, a 375ml and 1.75L in addition to the current 750ml. Each of the new bottles stays true to the Avión tradition of craft, design and premium quality; the 50ml and 375ml bottles are replicas of Avión's signature Silver, Reposado and Añejo expressions. The 50ml "minis" will be sold individually and, for a limited time, in a gift set containing all three expressions, called the Avión "Tasting Flight." In June, the Company will launch a 1.75L replica bottle of its Silver expression. The new bottles, with the exception of the minis, will each continue to be imprinted with a hand written batch and bottle number, along with the authentication of Tequila Avión's Master Distiller.

Tequila Avión President, Jenna Fagnan, said, "Orders for our new sizes surpassed all expectations before they even hit the market. The pent-up demand is a clear sign that the flavor and quality of Avión has quickly created a strong following. The new sizes are perfect for summer barbecues, parties and gifting."

Coca-Cola And DASANI Reward Thousands Of D.C. Fans For Random Acts Of Greenness During Earth Month

To celebrate Earth Month, DASANI Blue Crews headed to Nationals Stadium recently to "catch" D.C. fans green handed doing eco-friendly deeds. The effort coincides with the national launch of DASANI PlantBottle™ packaging - the first-ever fully recyclable plastic beverage bottle produced using plants. To recognize the little things people do to live more sustainably, Coca-Cola deployed DASANI Blue Crews to Nationals Stadium to stop Nationals fans in their tracks by rewarding them for everyday eco-friendly acts that often go overlooked.

"Whether recycling a beverage bottle, taking the Metro or driving a hybrid car, Coca-Cola and DASANI want to remind people that it's the little things that make a difference," said Curtis L. Etherly, Jr., Director of Public Affairs and Communications, Coca-Cola Refreshments. Coca-Cola's goal is to make traditional plastic bottles a thing of the past and ensure that every beverage it produces is available in 100 percent plant-based, fully recyclable packaging.

LIQUID NAILS® Tips On Tour™ Campaign Launches

LIQUID NAILS Adhesive has kicked off the first LIQUID NAILS Tips On Tour truck campaign. The campaign features a specially outfitted branded truck driven by a brand ambassador who will travel much of the country giving product demonstrations to construction professionals at leading locations where pros buy their products.

The LIQUID NAILS Tips On Tour campaign was created by its Akron, Ohio-based marketing agency, Hitchcock Fleming & Associates Inc. (hfa). LIQUID NAILS Adhesive and hfa created Tips On Tour as an innovative way to connect with construction professionals. The goal of the grass-roots campaign is to increase awareness and excitement about LIQUID NAILS Adhesive, the leading manufacturer of construction adhesives since 1962.

Mike Goldstein, LIQUID NAILS Adhesive senior brand manager, said, "LIQUID NAILS Adhesive celebrates and embodies the same know-how, clever thinking and tenacity instilled in the contractors who trust in LIQUID NAILS Brand products. The Tips on Tour campaign initiated by LIQUID NAILS Adhesive and hfa effectively represents the innovation of the LIQUID NAILS Brand."

The truck is designed with bold, eye-catching graphics, including LIQUID NAILS Brand products. For construction pros, LIQUID NAILS Adhesive is a trusted partner - smart yet approachable, which is conveyed in the tour graphics and messaging. The tour includes stops at Lowe's and The Home Depot locations, lumberyards and job sites in the Midwestern, Eastern and Southern United States.

Smoothie King Debuts Organic Apple Acai Smoothie

Smoothie King has unveiled its first-ever organic smoothie offering with the debut of its new Organic Apple Acai smoothie. Created to satisfy the rising demand for organic food and beverage options, the Organic Apple Acai Smoothie is a delicious blend of organic apple juice, acai and herbal nutrients, for the perfect snack or meal replacement at under 360 calories. The first organic smoothie to launch in the major quick service restaurant market category, the Organic Apple Acai smoothie further enhances Smoothie King's lineup of healthy, function-based smoothies and snacks. The new offering is a part of Smoothie King's 'Be Good to Yourself' campaign and is available at all of its locations across the U.S.

"More and more people are looking for organic options-for themselves and their families," said Cindy Kuhnau, co-founder and executive vice president of Smoothie King. "We wanted to provide our fans with an organic product they can fit into their busy lifestyles-that both tastes good and satisfies this need. The Organic Apple Acai Smoothie is the first in what we hope to be an extended organic product line."

The Coca-Cola Company Illuminates Headquarters Building As 'Thank You' For 125th Anniversary

To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company sent a spectacular visual "Thank You" through the world's largest single building illumination of its headquarters tower in Atlanta. The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.

The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world's largest single building illumination. This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building. The overall projection resolution is more than 7,000 pixels wide (7040 x 3800). The visual design and projections were created and executed by Obscura Digital. This display includes imagery from a library of 125 years of Coca-Cola advertising. The show also features photos posted by Coca-Cola Facebook fans from around the world.

Chevron ExtraMile® Launches Take Off To Adventure Game With Disney Promotion

Chevron ExtraMile has debuted its new Take Off to Adventure game with Disney celebrating the re-launch of the Star Tours® attraction at Disneyland Park. Every person who visits a participating ExtraMile location in California, Oregon and Washington can request a game card with two chances to win. The West Coast game runs May 1 to June 30 with thousands of instant prizes available.

Consumers visiting ExtraMile stores who play the Take Off to Adventure game can win one of two ways: Instantly in the store, by peeling back the label to reveal whether they have won $2 ExtraMile Bucks for use in any ExtraMile retail location. Or, online, with a unique code found on the game card to be entered at www.extramilegame.com for a chance to win one of 12 grand prizes consisting of a Disneyland Resort vacation with an exclusive behind-the-scenes tour of the new Star Tours attraction, or one of hundreds of first prizes, Disneyland Resort Park Hopper® Tickets "The Take Off to Adventure game is an opportunity for ExtraMile to support our retailers, attract new customers and kick off the summer travel season at our locations across the West Coast," said Jeanine Rogers, ExtraMile brand manager. "ExtraMile is constantly looking for unique ways to help grow our business and provide value to our franchisees, and we are thrilled to team with Disney to offer a new and exciting opportunity to engage with our customers".

Inmar Acquires M-Dot Network To Fuel Widespread Adoption Of Digital Promotions

Inmar has acquired M-Dot Network, a company which has developed and deployed cost-effective, innovative, technology to facilitate the secure distribution and redemption of digital promotions. This strategic acquisition removes obstacles that previously existed to deploy digital promotions and enables retailers, manufacturers and publishers to participate in digital promotions in a way they couldn't previously. The M-Dot solution, which Inmar has combined with proprietary technology and named the Inmar Digital Promotions Network™, leverages existing in-store infrastructure to securely redeem paperless coupons at checkout, in real-time.

Inmar President of Promotion Services, Bob Carter, said, "The Inmar Digital Promotions Network is a logical extension of our capabilities. And, the open architecture of our new network ensures that publishers can quickly and cost-effectively deliver secure digital offers to an eager marketplace."

The founder of M-Dot Network, Bill Catania, has been named Inmar's Vice President of Retail Networks and will lead the company's charge to enable retailers through the Inmar Digital Promotions Network. "By joining with Inmar, we have a very strong value proposition for retailers and I'm confident that the Inmar solution will make widespread use of digital coupons a reality." (Web site) www.inmar.com

shopkick Launches Rewards In Miami Market

shopkick, the location-based shopping app that rewards shoppers simply for visiting stores, in partnership with Best Buy Co., recently provided location-based rewards for scanning promotional materials at Miami HEAT's home opener, and for scanning and purchasing HP products at select Best Buy locations in the Miami market. shopkick launched on iPhone earlier this summer, and additional partners will offer Miami residents rewards before the peak holiday shopping season.

shopkick Co-Founder and CEO, Cyriac Roeding, said, "Fans can download the app and get instant rewards at tonight's game, and, after the game and going forward, simply walk through the doors of select local Best Buy stores to start earning rewards for scanning items and buying select products. Extra big bonuses are earned if the products are from HP."

The shopkick app detects the shopkick Signal, emitted from a device located in each participating store, delivering rewards called "kickbucks" to each user. Users can also scan barcodes on products - or in this case, on special promotional materials - to collect kickbucks. kickbucks can be collected and redeemed across all partner stores for in-store gift card rewards, song downloads, Facebook Credits to play games online, magazine subscriptions, iPods, and even donations to 30 different causes and charities. In addition to earning rewards for scanning HP products in-store, and at Miami HEAT home games, users can now be rewarded for just walking into all Best Buy stores in the Miami area, with other shopkick partners kicking off shopkick rewards in the area in the coming weeks. (Web site) www.shopkick.com

Switch Hires Glastetter As Director of Strategic Insights; Reardon As Creative Director

Switch Liberate Your Brand recently hired Stephanie Glastetter as Director of Strategic Insights and Rebecca Reardon as Creative Director. As Director of Strategic Insights, Glastetter will design and conduct research to uncover consumer insights to drive the agency's development of effective marketing programs. As Creative Director, Reardon will focus primarily on Switch's Anheuser-Busch InBev account and other new business opportunities specific to the beverage industry. (Web site) www.liberateyourbrand.com

A2aMEDIA Completes Transparent Digital Façade Installation In Times Square

A2aMEDIA, a next generation media company that designs, installs and operates energy-efficient LED media displays, has installed a large-scale digital display on the Port Authority Bus Terminal in Times Square in New York City. The display will go live. A2aMEDIA will be installing Mediamesh® technology, an exciting and proven digital motion graphic product that will integrate seamlessly into the terminal's existing architecture. Through a partnership with Garage-Media, A2aMEDIA will install and operate the display to provide a long-term aesthetic upgrade to the terminal, and exciting advertising opportunities for a variety of regional and national businesses.

A2aMEDIA's Mediamesh installations combine the technology of digital billboard media, the excitement and flexibility of online media, and the visual appeal of broadcast media to deliver a powerful viewer experience. The media platform, which provides up to 70 percent transparency, will be installed over the face of the terminal, and will allow bus emissions to pass easily through the display, ensuring the safety of bus riders and Port Authority employees. Simultaneously, the media façade will display digital media content that will be seen and enjoyed from the sidewalk and street. The bold color and large format images will appear to float over the surface of the terminal. A2aMEDIA employs a unique technology called Mediamesh®, which was invented, patented and is manufactured by GKD (Duren, Germany) and ag4 (Cologne, Germany). (Web site) www.a2amedia.com

Outwater Plastics

Books
Click On Image To View Digital Edition
May 2011 Issue
March 2011 Issue
January 2011 Issue
November 2010 Issue
September 2010 Issue
July 2010 Issue

May 2010 Issue
March 2010 Issue

January 2010 Issue

November 2009 Issue

Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here
Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| 2011 September Issue.html|
The Web Creativemag.com