Couristan Offers Premiere Pedestal Display Unit
Couristan has created the Premiere Pedestal Display Unit, addressing the high-end consumer at the retail level. Standing 41" in height, 42" in width and 22" in depth, the Pedestal Display Unit is designed to accommodate any showroom, offering sophistication and practicality.
"Priced at $299.00, the Pedestal Display Unit is an inexpensive and opportunistic way for retailers to expand into the wool business," said Bob Ball, Couristan's Executive V.P. Residential Div. "Its remarkable design enables the consumer to easily browse through our samples, which demonstrates the breadth of style in our residential broadloom assortment, causing it to act as a silent salesman."
The Premiere Pedestal Display Unit is constructed of amber wood melamine with matching edge banding. A screenprint of the official Couristan logo is strategically positioned on the front panel of the Pedestal Display to heighten awareness. Comprising two elements, the base consists of a column featuring two shelves that display up to 16 architectural folders, while the upper portion acts as the main product display holding 22 sample rack cards. Each sample rack card exhibits the design of the product on the front with sample swatches of the available colors on the back.
Coca-Cola Unexpected Summer Can Promotion Features GPS Can With Grand Prize
Coca-Cola USA is conducting the Unexpected Summer Can promotion, whereby consumers who find the special Global Positioning System (GPS) cans, receive a surprise delivered to wherever they are.
A specially designed can is equipped with a SIM card, keypad and GPS chip transponder so it functions as a cell phone and GPS locator. Winners who find one of these cans, press a button to activate it, volunteer to participate, and then have the grand prize delivered to them wherever they are. As part of the Coca-Cola Unexpected Summer, consumers could win a 2005 Chevy Equinox, home entertainment system or cash.
This marks the first time in the U.S. that cans of Coca-Cola have been infused with this cutting-edge technology. Each of the special cans will be of comparable size to a regular Coke can, but one glance will tell consumers that these are not the regular cans of Coca-Cola. More than 100 GPS cans are available across the U.S. in specially marked packs of Coca-Cola.
"This is about thinking innovatively and figuring out new ways to reward and connect directly with consumers," said Steven Schiller, Group Director, Coca-Cola Brand Business Unit. "Everybody loves summer-with the promise of new and unexpected moments that we remember forever. So we're kicking it up a notch by applying cutting-edge GPS technology to make those everyday summer moments extraordinary."
Metro New York Launches Mobile Coffee Trucks In NYC
Metro New York, NYC's new free daily newspaper, is launching two mobile coffee trucks throughout Manhattan, offering readers a free cup of coffee along with a copy of Metro.
"New Yorkers are on-the-go people that rarely have time to stop and read the paper with their morning coffee," said Stefano Hatfield, Editor-in-Chief. "By offering them a free cup of coffee and a great newspaper that they can read before their coffee gets cold, we hope to give them a leg up on their workday."
The distinctive coffee trucks will be instantly noticeable by Metro's trademark green, high visible Metro logos and the Company's "I Love Metro" creative. Metro coffee trucks will cover strategic, high-traffic locations around New York City weekdays from 7-11 a.m. over a six-week period.
Kmart And WB TV Network Partner For Integrated Marketing Campaign
Kmart Holding Corporation and The WB Television Network have formed an integrated marketing campaign to launch five new Kmart Back-To-School fall apparel collections and The WB's new season of shows. This marketing partnership is the first of its kind where a major retail brand is working with a television network to jointly leverage their respective assets for cross promotional purposes.
As part of the partnership, more than a dozen celebrities from returning hit shows and new shows will wear Kmart's new fall apparel in the retailer's Back-To-School TV advertising and marketing campaign. In addition, The WB's stars will wear Kmart's exclusive apparel in multiple episodes of the participating shows. In return, Kmart will drive its customers to tune-in to The WB's fall lineup by providing cross-promotional support including extensive point-of-sale and "sizzle" reels airing The WB's programming highlights in Kmart's 1500 stores nationwide. In addition, Kmart and WB will jointly sponsor a "Look the Part, Get the Part" contest in all Kmart stores nationwide. Contestants will have the opportunity to submit photos of themselves wearing apparel from the same Kmart proprietary brands featured in the campaign and could win a trip to Hollywood for a walk-on role on The WB this fall. All creative for the campaign is being developed by Grey Worldwide. The print portion of the campaign will be shot by renowned fashion and celebrity photographer Peggy Sirota.
Paul Guyardo, Sr. V.P., Chief Marketing Officer of Kmart, said, "We're thrilled to be working with The WB and their bright young stars. They've truly helped us bring to life the quality and style of our all-new, exclusive back-to-school collections." Bob Bibb, The WB's Co-President of Marketing, added, "It's no secret that launching a network's television season gets harder every year. At the same time, we are always looking for brand extensions that help our loyal advertisers, like Kmart, and add value to our marketing goals. This promotion is the best of all worlds."
Round Hill Cellars Reaches Out To Hispanic Market
Round Hill Winery is taking its message "all California, all good" to the country's diverse ethnic markets beginning with the launch of a promotional campaign designed specifically for the Hispanic population.
The "Bolsa de Recetas" or "Purse of Recipes" was created to appeal to the Latino consumer as a gift. "We're taking it market by market, to ensure that we respect the cultural variations within the Hispanic community," said Morgan Zaninovich, Round Hill General Manager. "Like other companies that have found success in the Hispanic market, we don't feel we have to create a new product that is supposedly appropriate for a specific ethnic group. Our approach is to make all our wines accessible."
Round Hill is taking its message directly to where the Hispanic customer shops with bilingual demonstrators at the store level. The demonstrators provide information about wine and food pairing with Latino cuisine, and useful advice for selecting the proper wine for a meal, gathering or gift. The winery is also supporting the Hispanic community with wine donations and event sponsorships.
High Profile Promotional Partners To Support DreamWorks Pictures 'Shark Tale'
DreamWorks Pictures has lined up high profile partners in support of the computer animated feature film, "Shark Tale," coming to theatres in October. Anchored by multi-million dollar deals, the studio anticipates the domestic promotional program will be one of its most far-reaching and multi-faceted to date. The diverse mix of promotional support includes partnerships with Burger King, Coca-Cola, General Mills, Hewlett-Packard, Great Clips and Krispy Kreme.
The partnerships are in line with DreamWorks' overall strategy to develop fun and innovative programs that speak to diverse segments of consumers. From packaged goods to retail brands, the "Shark Tale" promotional mix will reach audiences in every age group. Key promotional highlights include: a Coca-Cola Shark Tale promotion supported by a national television campaign and in-store displays in over 40,000 retail locations. Burger King will launch a Kids Meal program with ten different Shark Tale collectible premiums. General Mills will feature "Shark Tale" on more than 40 million packages pf popular brands as well as a TV campaign, in-store support and FSIs. Great Clips, a value hair care brand, will feature its first-ever movie promotion supported by TV, radio, print and an in-salon effort featuring signage. As DreamWorks' Preferred Technology Partner, Hewlett-Packard will support Shark Tale with a major on-line presence including games and activities. Executing its first extensive film promotion to date, Krispy Kreme will offer Shark Tale-themed donuts, supported by an in-store campaign in Krispy Kreme retail stores across the country.
Country Inns & Suites By Carlson Introduces Children's Library Family Package
Country Inns & Suites by Carlson recently launched a family package at its 300+ North American hotels that coincides with the introduction of a children's section of the hotels' in-house lending library, "Book It And Return." The first children's book to be introduced in the library is "A Series of Unfortunate Events: The Bad Beginning" by Lemony Snicket.
Guests booking the Summer Family BookBreak Package receive a special rate; kids 18 and under stay free with adult; free breakfast; and a book bag filled with Bad Beginning-themed titles. For every book returned to a Country Inns & Suites, the Company donates $5 to ProLiteracy Worldwide, an international literacy nonprofit.
Said Nancy Johnson, Executive V.P. for Country Inns & Suites By Carlson, "We're offering traveling families a convenient way to keep children reading during summer vacations."
LeapFrog Introduces New Baby Products Line
LeapFrog Enterprises, a leading developer of educational products, has unveiled its LeapFrog Baby line, designed to enrich baby's early development. The early learning line includes three products: the Learn & Groove Activity Station, Magic Moments Learning Seat and Touch & Tug Discovery Book. The new LeapFrog Baby line is available at major retailers nationwide including Target, Toys "R" Us, Wal-Mart and K-Mart.
Zoom Media Launches New Family Network In 500 U.S. Venues
Zoom Media, a lifestyle media and marketing firm with over 40,000 in-venue billboards in North America, has acquired the assets of Target Market Concepts, a promotional company that focuses on reaching consumers who frequent family-oriented recreational venues.
The acquisition marks the launch of Zoom's Family Network and is the Company's fourth targeted media network alongside its Fitness Network with Bally's health clubs, Cinema Network with Loew's Cineplex Entertainment and Social Network in more than 2,000 restaurants and nightlife locations nationwide.
"The launch of Zoom's Family Network provides another targeted way for our clients to reach key consumers in their preferred lifestyle environment," said Dennis Roche, President of Zoom Media. "High-value demographic groups such as active teenagers, parents and 6- to 11-year-olds are all heavily represented in this network." Roche added that in addition to advertisers being able to reach this demographic through a series of horizontal 6' x 4' backlit, bus shelter-size billboards that will be featured in the common areas of all 500 venues, Zoom will also continue to work with Target Market Concepts on sampling and promotional programs for the Family Network.
Merchandising Inventives Offers Barbed Cords For P.O.P. Mobiles
Merchandising Inventives, Inc. manufactures barbed cord for every retail application there is, from menus to mobiles. The Company manufactures cords out of cotton, nylon, monofilament or elastic in any desired length or to any configuration, as well as in stock. MII also supplies cord on spools and has the capabilities for all collating, poly-bagging and drop shipping needs. For more information, contact Merchandising Inventives, Inc., 1665 South Waukegan Road, Waukegan, IL 60085; (Tel) 847-775-6956, (Fax) 847-688-0748, (Web site) www.merchinv.com.
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