Week of August 10, 1998
Nestle Launches Carnation Premium Baby Cereal
Nestle is launching Carnation Premium Baby Cereal in California, the first to include the ingredients of infant formula.
"A cereal with the ingredients of a standard formula offers a unique way for parents to add variety to baby's diet without sacrificing nutrition," said spokesperson Dr. Lillian Beard, a practicing pediatrician and an associate clincial professor at the George Washington University School of Medicine and Health Sciences.
Unlike any other cereal product in the U.S. market, Carnation Premium Baby Cereal contains the ingredients of standard formula, offering convenience with high quality nutrition. Parents just add water to mix a smooth, creamy and nutritious meal for baby.
Ralph Lauren Romance Fragrance Introduced
Ralph Lauren Fragrances, a division of Cosmair, Inc., introduces Ralph Lauren Romance, a women's fragrance that evokes the timeless essence of romance. It is described as the fragrance of tender moments and the simple joys of life.
The fragrance captures the best of traditional perfumery -- the richness, luxury and undeniable femininity of the great classics -- and combines it with the floral fluidity of modern fragrance. The Ralph Lauren Romance Fragrance collection includes an Eau de Parfum Spray, Sensuous Body Moisturizer and Sensuous Bath and Shower Gel.
Kellogg Introduces Snack-Pack
Kellogg has introduced the Snack-Pack, individual snack-size cereal bags for convenient, healthy snacking on the go. Kellogg's Snack-Pack is available in 9-, 27- and 36-count variety packs containing 1 ounce snack-size pouches of Froot Loops, Corn Pops and Apple Jacks cereals. All three varieties provide essential vitamins and minerals and are low in fat. Kellogg's Snack-Pack is available in stores nationwide in the snack aisle.
J. Mautner Joins American Kiosk
American Kiosk Corporation, Palm Beach Gardens, FL, has appointed John Mautner as Vice President of Carts and Kiosks. Mautner will be responsible for the marketing and operation of the company's recently introduced in-store Pizza Place kiosks which can produce a fresh pizza in two and a half minutes. He is the founder and former President of The Nutty Bavarian, Inc., a gourmet nut company that bakes cinnamon-roasted almonds and pecans "on-the-spot" using specially equipped carts. Mautner then founded Nutty Bavarian Co-Branding, Inc., a company that provides nut-roasting machines to established food service outlets.
National Beverage Names B. Gaggin VP, Sales & Mktg.
National Beverage Corp. has named Brian Gaggin Vice President of Sales and Marketing for Shasta USA. He will be responsible for managing the marketing and distribution of the company's beverage products, including its Shasta, Faygo, Everfresh and LaCROIX lines,
to national retailers, convenience store chains and mass merchandisers. Gaggin brings more than 16 years' beverage experience to his new post, including senior management positions with Royal Crown Company and Coca-Cola Enterprises.
Texaco Names Corporate Branding Team
Texaco has named a Coporate Branding team charged with redefining the image and reputation of Texaco to better reflect the company's role as a diverse, global energy company. The team includes: Mary A. Moran, Director of Corporate Advertising; Helen F. Clark, Director of Brand Strategy and Jill M. Gregory, Director of Sponsorships.
Corporate advertising, both domestic and international, will fall under the direction of Moran, who joined Texaco in 1997. She will also direct a team that is developing strategic applications of the company's internet and intranet sites. Clark will head a group focused on defining and positioning the Texaco brand. She joined Texaco Ltd. in 1990 as Manager, Convenience Stores in London. In 1995, she was transferred to Texaco's corporate headquarters in White Plains, NY, to join the Corporate Planning and Economics department, a position she held until this most recent assignment. Gregory's group is charged with leveraging existing sponsorships to support the brand strategy, and identifying new opportunities to promote corporate objectives. Prior to joining Texaco in 1997, she held the position of Vice President, Sports Marketing for Bates Southwest in Houston, TX.
Frankel Promotes Polowy To Creative Direct
Frankel & Co., a leading brand marketing agency located in Chicago, IL, has promoted Jim Polowy to Group Creative Director of S.I.R. (Store/International/Retail) for the McDonald's account. In his new role, Polowy will be managing a group that is responsible for McDonald's International, My Store Marketing and Digital Point of Purchase
Polowy has spent the past three years as Creative Director for Frankel's Retail Design Group.
Henschel-Steinau Appoints R. Brundige To Snr. AE
H. Aaron Henschel, President of Henschel-Steinau, Inc., Englewood, NJ, has appointed Russell E. Brundige, Senior Account Executive. Brundige spent the last twenty-six years at A.H. Robins/Whitehall-Robins, where he held numerous sales and marketing positions including responsibility for all merchandising and point-of-purchase needs within Whitehall-Robins.
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