Avon Products Conducts Let's Talk Beauty Tour
The Avon Lets Talk Beauty Tour offers women free makeovers while providing them with a chance to help Avon's 'Kiss Good-Bye to Breast Cancer 'cause.
The Tour features a custom 53' trailer that transforms into an interactive beauty salon including seven makeover stations, two mini-manicure stations, and a 16-foot Self-Sample Bar.
This promotion was developed by Spevco, Inc., a Pfafftown, NC-based mobile marketing firm.
Labatt Unveils First Triangular Shaped 20-Pack
Labatt Blue has introduced the Mountain Pack, a mountain-shaped 20-pack of Labatt Blue or Labatt Blue Light cans. With convenient slots for carrying and dispensing cans, the Mountain Pack will set new standards in the cooler case, on the display floor, and in the refrigerators of Labatt beer drinkers.
The new 20-can Mountain Packs are designed to stack creatively into various mountain displays.
According to Devin Kelly, director of Canadian brands for Labatt USA, "Labatt Blue's new Mountain Pack is a refreshing new packaging design that will raise the bar within the category while driving new displays and features off-premise."
7-Eleven & Chevron Test Co-Branding
7-Eleven, Inc. is testing a co-branding program with Chevron U.S.A., Inc. The companies have selected 20 7-Eleven and Chevron locations in Florida, Texas, and California to feature both brands. Plans call for 11 7-Eleven stores to offer Chevron-branded gasoline and nine Chevron sites to convert their convenience-store format to 7-Eleven.
Tower Records Launches Emerging Artist Progam
introducing less well known, but emerging artists at a price point of $9.99 or less per CD.
Each month Tower will give customers insight into up and coming artists by selecting four to be featured in the emerging artist marketing program. Each band's CD will be showcased in a dedicated chain wide listening station featuring bio and buzz on the band, as well as in a dedicated front end rack.
Tower wants to provide customers with the best selection of emerging artists in an easy to find rack and at a price point that is also easy on the pocket. Tower Records V.P., Marketing, Russ Eisenman, said, "This is what the shopping experience is all about at Tower: expertise, selection and passion."
Hasbro Launches BTR -''BUILT TO RULE! "'Action Building Sets
Hasbro, Inc. will enter the block construction category, with a new brand called BTR ("BUILT TO RULE!"). Based on powerful Hasbro brands like G.I. JOE, TRANSFORMERS and TONKA, the BTR line combines the best of brick-based construction play with the action play that has made Hasbro the leader in boys action toys. Hasbro calls them "action building sets."
With the BTR line, kids can build a G.I. JOE vehicle, pop in the authentic G.I. JOE action figure that comes with every set, or they can build their favorite TRANSFORMERS ARMADA characters.. The BTR TONKA SEARCH AND RESCUE line lets kids construct realistic vehicles with rescue gear.
"BTR is an example of how Hasbro is building upon its core brands with exciting and innovative product," said Brian Goldner, President of Hasbro's U.S. toys group. "The construction category is driven by 'newness.' BTR offers something new for kids who love construction and, for kids who are fans of G.I. JOE, TRANSFORMERS and TONKA, BTR offers another way to experience their favorite action brands."
Dirt Devil Launches New Sweeper Vac
Royal Appliance Mfg.'s new Dirt Devil Sweeper Vac with Swiffer combines two innovative technologies: the popular Swiffer cloth with deep Lift & Lock Pockets and a powerful rechargeable vacuum from Dirt Devil into one easy-to-use, convenient cleaning tool. With a specially designed flexible swivel head that holds a Swiffer electrostatic cloth, the new Sweeper Vac eliminates the need to sweep your floors separately. Royal is licensing the Swiffer trademark from Procter & Gamble for the Dirt Devil Sweeper Vac with Swiffer.
"With today's hustle and bustle, busy people want cleaning products that will save them time and money," said Rick Farone, executive vice president of sales, marketing and engineering at Royal Appliance Mfg. Co. "The Sweeper Vac combines two great cleaning technologies into one great product, which gives consumers the choice to clean faster and better."
Maurice Coffey, brand manager, P&G. "Royal Appliance has a strong expertise in floor care with the Dirt Devil brand which complements the Swiffer system.It's a logical next step to join these two technologies together to provide a clear benefit that the consumer will appreciate."
Bristol-Myers Squibb Launches ExcedrinTension Headache -
Bristol-Myers Squibb has launched Excedrin Tension Headache. This multi-ingredient pain reliever provides fast relief of head, neck and shoulder pain associated with tension-type headache, the most common form of headache pain.
Excedrin Tension Headache is available in the pain reliever section of grocery, drug and mass-merchandise stores and issupplied in 24-, 50- and 100-count cartons.
Con-Tact Brand Readi-write Is Launched
Pliant Solutions Corp.'s Con-Tact Brand has Readi-write an all-purpose self-adhesive writing surface that comes in memo board and chalkboard finishes, allowing you to write, wipe and peel away in any area or on any surface of the home. With Readi-write's repositionable technology, you can peel, adjust and reapply without leaving any sticky residue behind.
Readi-write can be used to create a memo board on the kitchen
Refrigerator, or to let kids draw on the furniture.
Wachovia Names New Marketing Directors
Wachovia Corp. has announced two appoipntments within its Corporate Marketing Division. Tom Pacer has been named Senior Marketing Relationship Director and Lisa Kowitt, has been named Director of Media.
Pacer will work with Wachovia's four major lines of businesses in developing segment specific messaging strategies.
Kowitt will lead a team to develop and execute effective
media investment strategies for all regional and national media, with particular emphasis on mass retail, affluent and emerging affluent segments.
Kowitt joins Wachovia from Eastman Kodak Company, where she was the worldwide media director and diversity-marketing manager.
"We're extremely excited to be adding the talents of these two senior level marketing executives to our Corporate Marketing team," said Jim Garrity, Chief Marketing Officer for Wachovia Corp. "
AMD Names Henri Richard Senior Vice President of Worldwide Sales and Marketing
AMD, Inc., Sunnyvale, CA, has announced the promotion of Henri Richard to senior vice president, Worldwide Sales and Marketing. Richard previously served as group vice president, Worldwide Sales for AMD.
In his expanded role, Richard will oversee AMD's international field marketing initiatives and sales force activities. He will continue to report to Rob Herb, AMD executive vice president and chief sales and marketing officer.
"Since joining AMD, Henri has successfully led AMD's worldwide sales team through one of the most challenging times in the history of the semiconductor industry," said Herb.
Dr. Pepper Appts. Mercury Mambo Fior Hispanic Marketing
Dr Pepper/Seven Up, Inc. today announced that Hispanic ad agency Mercury Mambo has been selected to handle the Hispanic marketing initiatives for the company's soft drink portfolio, including flagship products Dr Pepper and 7 UP as well as Sunkist, Hawaiian Punch and Welch's.
Mercury Mambo initially established a relationship with Dr Pepper/Seven Up in 2000, developing targeted point-of-sale campaigns for select brands. The expanded responsibilities increase the scope of work significantly, encompassing strategic planning, sales promotions, sponsorship development, special events and broadcast creative.
"We are extremely proud that Dr Pepper/Seven Up has chosen to continue to work with Mercury Mambo,? said Becky Arreaga, Mercury Mambo president. "These brands resonate with Hispanic consumers, and we look forward to increasing their relevancy by providing dynamic and engaging programs."
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