Dr Pepper Promotion Offers MINI Cooper Convertibles
Dr Pepper is giving away a new MINI Cooper convertible a day for 75 days.
Dr Pepper drinkers can win instantly by visiting www.drpepper.com and entering codes found under the caps of 20 oz and 2-liter bottles or inside 12-pack wraps of specially marked packages.
A convoy of Dr Pepper branded MINI Coopers will travel the country this summer visiting retail locations in 40 markets and visiting some of the 75 lucky winners. Also, in the spirit of making dreams come true, a new Dr Pepper branded car --similar to the cars in the convoy-- will be auctioned on eBay with all proceeds going to the "I Have A Dream" foundation.
An array of p.o.p. display materials support the promotion.
Diet 7UP Free Ticket To Space Sweepstakes Takes Off
Diet 7UP, newly reformulated with SPLENDA Brand Sweetener, is partnering with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, for the Diet 7UP Free Ticket To Space sweepstakes on www.7UP.com. The sweepstakes will award one consumer the chance to fly to the edge of suborbital space on an FAA-approved commercial space flight.
"Sixty percent of Americans have said, if given the chance, they would be interested in going UP into space," said Randy Gier, Chief Marketing Officer, Cadbury Schweppes. "At 7 UP, we're excited to be on the forefront of making dreams come true,"
The sweepstakes I supported by a national TV ad campaign filmed in an authentic zero-gravity environment, aboard G-Force One, a plane that simulates the unique experience of weightlessness. The ad, created by Young & Rubicam, introduces the taste of Diet 7UP sweetened with SPLENDA, "a taste that won't weigh you down."
Footlocker Features Lenticular P.O.P.
Virtual Images Unlimited, San Bernandino, CA,
(www.3d-images.com)
, created this in-store signage was created for Footlocker's "Back in Black" campaign and is the world's largest printed lenticular in-store display produced to date. The lenticular sign is sized at 40"x63" and features a triple flip image, displaying three popular shoe brands. Baseball Caps from each of the three brands also flip at the bottom of the sign. Prestone Printing provided printed banners and mounting hardware to complete the campaign. The banners and lenticular were roll-able, allowing for easier distribution.1,500 signs were produced and displayed in the front window of Footlocker's top grossing store locations.
Molson Features Hockey Themed P.O.S. Mirrors
This custom designed mirror contains 3-D elements. The CNC cut hockey sticks and hockey puck is colorfully decorated and adds great dimension to the Molson hockey mirror. The puck itself along with the "cracked mirror" effect brings the piece to life. The p.o.p. mirror was created for Molson by Heritage Sign & Display, Nesquehoning, PA.
www.popsigns.com
New Song Records Broadens Musical Entertainment Experience For Customers
Song, Delta Air Lines' low-fare, high-style air service, has launched Song Records, an innovative brand venture created to celebrate great music and provide a unique platform for showcasing a diverse collection of recording artists. The venture is a collaborative effort between Song; Creative Branding Group; Gary Stiffelman, a high profile music attorney; and the music label Artemis Records.
Consumers will be able to purchase CD's on select Song flights, as well as in traditional retail stores throughout the U.S. In addition, Song plans to make digital download purchases available on Song flights through its IFE system and on its web site at flysong.com/songrecords.
"Song Records provides us with a melodious way to show our commitment to offering our customers great entertainment which is a fundamental part of the Song brand," said Joanne Smith, President of Song. "It is incredibly exciting to be able to offer Song Records through unique channels, including our industry-leading in-flight entertainment system. We want to provide something for everyone with Song Records, honoring the music of truly great artists and the individual tastes of those who fly with us."
Kellogg & Parenting Magazine Team To Conduct Tiger Power Triathlon
Kellogg Company and Parenting Magazine have joined forces to conduct the Tiger power Triathlon, a five-city event to help educate parents and children about the importance of leading a healthy and active lifestyle. Held at major zoos in Fort Worth, Baltimore, Chicago, San Francisco and Los Angeles, the Tiger Power Triathlon provides fun and games that encourage physical activity and highlights the "kid-critical" benefits of Kellogg's Tiger Power as a good source of calcium, protein and fiber.
Kellogg cereal icon Tony the Tiger will attend each event as kids navigate their way through the Tiger Power Triathlon obstacle course, featuring physical challenges including the Protein Pedal, Calcium Climb & Crawl, Whole Wheat Wiggle Weave and a Balanced Breakfast Beam. Participants will each receive a sample of Kellogg's Tiger Power whole-grain cereal, a Kellogg's 'Get in Step' activity kit, a copy of Parenting's Tiger Power Backyard Summer Games Guide and a special finisher's medallion for completing the course.
ZEN Green Tea Liqueur Introduced
Suntory International and Allied Domecq Spirits has introduced ZEN Green Tea Liqueur, a unique blend of the finest Japanese green tea leaves, premium herbs and natural flavors; the first super-premium green tea liqueur ever introduced in America. With this new super-premium liqueur, ZEN is set to create a new spirits category in the U.S. "Green tea is one of the hottest drinks in America today," said Shin Adachi, V.P., Sales and Marketing, Suntory. "With the growing popularity of green tea and premium liqueurs, along with the growing interest in Japanese food and culture, this is the ideal time to introduce the first super-premium green tea liqueur to the American market," said Simon Hunt, Executive V.P. of Marketing, Allied Domecq Spirit, N.A.
Lexar's LDP-200 Digital Music Player Offers Affordability And Style
Lexar Media, a leader in advanced digital media, has introduced the LDP-200, a compact, stylish and affordable digital music player that provides unlimited music storage using inexpensive SD memory cards. It is one of the few portable music devices on the market that uses SD memory cards to store and manage portable music collections and playlists. The LDP-200 also doubles as an SD card reader, making it a handy data transfer device. The LDP-200 joins Lexar's full line of popular digital music players all supporting both MP3 and WMA music formats.
New Memorex TravelDrive
Offers Slimmer Design & Higher Capacity Storage
Memorex brings a brand new look to portable storage with its next-generation TravelDrive USB 2.0 flash drive. The updated TravelDrive features a slimmer design, pen-like cap, blue wrap-around LED, reinforced aluminum lanyard connection and ergonomic gripping area all of which make storing and transferring all types of digital files easy and stylish.
"We redesigned the Memorex TravelDrive to make it more stylish, more portable, easier to use, more ergonomic and more durable," said Allen Gharapetian, V.P. of Marketing & Product Development. "With the incredible growth in the USB flash drive market, these are all elements that consumers demand, and we believe that Memorex has once again met consumers' need for high performance portable storage with our new TravelDrive."
Guitar Center Names J. Wanamaker EVP, General Merchandise Manager
Guitar Center, Inc. has named Jay Wanamaker Executive Vice President, General Merchandise Manager, replacing David Angress, who has been appointed to the newly created position of Executive Vice President, International Development and proprietary Brands. In his new position, Wanamaker will oversee the Guitar Center divisions that consist of buying, planning, marketing, advertising, in-store product training and visual merchandising. A 25-year veteran in the music industry, Wanamaker joined Guitar Center in 2000 and has directed various divisions of the company.
MICE Creative has named John Wright as Vice President and General Manager
MICE Creative has named John Wright as Vice President and General Manager. In his newly created position at Los Angeles, California-based MICE Creative, a subsidiary of MICE North America, Wright will manage operations and oversee business development. Wright is the former owner of California-based Lexington Scenery & Props. He is also the past President of Themed Entertainment Association. A subsidiary of U.K.-based MICE Group Plc., MICE North America provides marketing services and integrated communications experiences for leading global brands.
Showcraft Offers Zpod Interactive Marketing Kiosk
Showcraft, Inc. produces the Zpod Interactive Marketing Kiosk, customizable with telephone, Internet, and computer connections as well as a variety of shelf and hardware configurations. The single or double-sided kiosk can be assembled in just 10 minutes and has proven ideal for set-up in payment centers, retail outlets, promotional events and trade shows. For more information on the Zpod Interactive Marketing Kiosk, contact Showcraft, Inc., 1357 Larc Industrial Blvd., Burnsville, MN 55337; (Tel) 800-886-0634, (Fax) 952-808-0558, (Web Site)
www.showcraft.com
Arc Worldwide Launches New York Office
Arc Worldwide, a Publicis Groupe marketing-services company, has opened a New York office. Jim Joseph, who has held several leadership positions within the Publicis family, is President of Arc New York.
Clients include Johnson & Johnson, Kellogg's, General Motors, Sanofi-Aventis, Sony, Hewlett-Packard, Foxwoods Resorts and Casino, and AFLAC.
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