Advance Auto Parts Kiosk Targets 'Do-It-Yourselfers'
Advance Auto Parts has launched "We're Ready With Answers," a consumer education program that demonstrates to vehicle owners that becoming a "do-it-yourselfer" can save them lots of money.
The Company is displaying a series of 128 "do-it-yourself" brochures that offer the "whys" and "how to" of car maintenance on kiosks in Advance's 2,500 stores across the country. The brochures cover everything from how to change your distributor cap to cleaning your leather seats. The goal of the program is to position Advance Auto Parts as the place consumers can come to learn, take advantage of team expertise and know that someone will walk them through the process of car maintenance and repair.
Ideal's Twister Pro Display Encourages Impulse Buying
With the introduction of the Twister Pro, Ideal Industries has reinvented the electrical connector, bringing comfort-enhancing SureGrip overmolding to the Company's popular design, to assure the best grip ever.
Now Ideal is offering its Twister Pro connectors in a unique twist-off/twist-on, transparent container that delivers only as many connectors as the electrician needs. Designed to look like an oversize bolt, this innovative packaging keeps connectors where they belong. Twister Pro connectors are merchandised on a new point-of-purchase display that represents a complete call-to-action on the sales floor. The display features durable steel and plastic construction, along with powerful, hard-selling graphics.
First-Ever Sheetz Convenience Restaurant Opens In Altoona, PA
Sheetz has opened the Company's first Convenience Restaurant in Altoona, PA, a hybrid concept that combines quick-casual dining and convenience concepts. The 10,000 square-foot Convenience Restaurant is more than double the size of the average Sheetz convenience store. Equipped with digital menu boards and touch screen order points, the brightly decorated facility features a broad menu prepared in a food theater.
Features include hand-tossed pizza baked in a brick oven, fresh-sliced roast beef Carverz, toasted subs, a gourmet salad station, homemade gelato and a full service Coffeez Expreso Bar with the first ever touch screen order point for gourmet coffee. The facility also features both drive thru and dine in options. The facility has something for kids of all ages with Wi-Fi access, DVD Rental and five large screen TVs.
"The Convenience Restaurant is a revolution in both the food and convenience industries," said Steve Sheetz, Chairman of the family-owned company. "The concept combines a top-quality restaurant featuring a wide variety of great tasting food with a state-of-the-art convenience store."
'Guitar Center Spin Off' Partners With Elite Brands Of Sports And Entertainment
Guitar Center, a leading music instrument retailer, has tapped an extremely difficult to reach youth target audience through its DJ/Turntable "Spin Off" Competition developed in partnership with Scion, Nike, Warner Music Group, XXL Magazine, SCRATCH Magazine and XM Satellite Radio.
"We created the 'Guitar Center Spin Off' to reach some of our most influential customers that cannot be communicated to through traditional events or media outlets," said Jack Sonni, V.P. of Marketing Communications. "This event speaks directly to them."
Guitar Center Spin Off provides DJs with the opportunity to showcase their talents, compete for major prizes as well as the chance to be recognized as one of the world's finest. Along with taking home thousands of dollars in gear from the industry's top manufacturers (including Numark, Odyssey, B-52 Pro and Milano Lite), the winner will earn the chance to record with Warner Music Group, receive a new 2005 Scion xB and design their own one of a kind shoe with Nike.
McDonald's To Produce Live Action Video Series
McDonald's Corporation is introducing a live-action video series featuring interactive adventures with Ronald McDonald & Friends with kids from around the world. The videos will be produced in many languages and distributed by Warner Home Video in traditional video retail outlets worldwide. A spring 2005 release date is planned for the initial videos. The video series is another example of McDonald's continuing commitment to helping children lead active lifestyles.
Regarding the announcement, Jackie Woodward, V.P., Global Brand Business McDonald's, said, "As a trusted brand ambassador, Ronald will communicate in his special way to help kids get moving. This new high-energy entertainment series features dozens of original songs and fun adventures that will get kids on their feet actively participating in the adventures."
Each 30-minute, live-action show features Ronald McDonald and a cast of kids from around the globe in adventures that help engage children in energetic dance and sports activities, provide valuable life lessons and inspire creativity.
Patriot Motorcycles Appoints D. Simon Exec. V.P., Sales & Mktg.
Patriot Motorcycles Corp. has named Dick Simon Executive V.P. of Sales and Marketing, according to an announcement made by Michel Attias, CEO. Simon recently owned and managed one of the largest and most successful high performance boat dealerships in California.
Pilgrim's Pride Names R. Wright Exec. V.P., Sales & Mktg.
Pilgrim's Pride Corporation has appointed Robert Wright Exec. V.P. of Sales and Marketing. Wright has served as Exec. V.P. of the Company's Turkey Division since he joined Pilgrim's Pride last year. Prior to joining Pilgrim's Pride, Wright served as President of Butterball Turkey Company for five years.
Avaya Appoints J. Attal Chief Mktg. Officer
Avaya Inc., a leading global provider of communications networks and services for businesses, has named Jocelyne Attal as Chief Marketing Officer. Attal will lead Avaya's end-to-end marketing including marketing strategy, product and services marketing, channel enablement, and corporate marketing and communications. Attal has more than 20 years of marketing leadership in the technology industry including positions at IBM, Novell and Gateway.
Showtime Enterprises Appoints T. Lorras V.P., Retail Operations
Showtime Enterprises has named Ted Lorras as its V.P. of Retail Operations. In this position, Lorras will be responsible for overseeing the operation of the Merchandising Display and Retail business unit, a division that has seen rapid growth in recent years. Prior to joining Showtime Enterprises, Lorras was employed by Diam International Displays.
Regal CineMedia And The Convex Group To Distribute LidRock Programs In Movie Theatres
Regal CineMedia and The Convex Group, the Company behind the patented technology found in LidRock, have formed a three-year marketing partnership to distribute exclusive entertainment content in Regal Entertainment Group Theatres throughout the U.S. The partnership creates an opportunity for corporate sponsors to integrate their brands into entertainment programming featured on LidRock discs distributed to the desirable movie theatre audience.
The partnership encompasses multiple consumer touch points within Regal's theatre environments, including a variety of exclusive in-lobby promotional opportunities for LidRock in the Company's 545 theatres in 39 states, reaching more than 250 million moviegoers annually. LidRock exclusive music, movies and games delivered in the Lids of fountain beverages allow consumers to take the entertainment experience home. Initital 2004 LidRock programs include music from superstars such as Janet Jackson, special offers from LidRock partners NetZero and 1800CheapSeats.com.
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