Creative Online Weekly <br> August 16, 2010

Week of August 16, 2010

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California Paints Displays 20th Century Colors Of America
California Paints has released an authentic historic color program which includes its new 20th Century Colors of America color palette. California Paints partnered with Historic New England to introduce the most authentic historic color collection ever created.
“The 20th century palette is a road map to recreating the past through design,” said Maryellen Mantyla, Director of Marketing for California Products Corp. “Anyone looking to replicate an authentic interior or exterior color palette referencing the architectural styles of the twentieth century can do so with ease using this collection.” California Paints supports the program at retail with a Colors of America Color Rack, color card, fan deck, and period color guide.

Miller Coors Launches ‘Batch 19’ Pre-Prohibition Beer
Beer drinkers curious about what beer tasted like before Prohibition now have their chance to find out thanks to a recent discovery of a 91-year-old, authentic pre-Prohibition recipe by MillerCoors.
Batch 19 Pre-Prohibition Style Lager will be available on draft in limited quantities and in select locations in Chicago, San Francisco, San Jose, Washington, D.C. and Milwaukee. Batch 19 is derived from a recipe found in an old logbook discovered in brewery archives dating back before 1919, when Prohibition banned beer.

Farmer Boys Promotes Sourdough Chicken Avocado Sandwich
Farmer Boys Restaurant, a Southern California-based casual dining franchise chain, is expanding its menu selection to feature several new tasty sandwiches and burgers for a limited time including the Sourdough Chicken Avocado Sandwich.
Ken Clark, President/COO of Farmer Boys, said, "Our timing on this new sandwich is perfect with the arrival of our California Avocado season. Farmer Boys® restaurants, one of Southern California's icons, are known for their farm fresh foods with home-style taste and cook to order big food portions. The introduction of our Sourdough Chicken Avocado Sandwich is more than just a fresh food offering for Spring, it is one of the first exciting new food choices we will present to our customers this year."

Fuddruckers P.O.S. Ask Guests 'Are You Game?' To Try New Fudds ExoticsSM Burgers
Fuddruckers is promoting its new line of burgers called Fudds ExoticsSM, which are all-natural, free-range, grass and grain-fed game burgers and wild-caught salmon filet that are 100% antibiotic and hormone free. Fudds ExoticsSM offer Fuddruckers guests the taste and adventure of game and wild-caught salmon for only about $8 a burger. Fuddruckers will begin introducing Fudds ExoticsSM by serving ½ lb. Buffalo Burgers and 5 oz. Salmon Filets in participating Fuddruckers across North America.
Fuddruckers is asking guests, "Are You Game?" to introduce Fudds ExoticsSM and convey the fun and adventure of this new category of burgers, which include: ½ lb. Buffalo Burgers, ½ lb. Elk Burgers, ½ lb. Wild Boar Burgers, 7 oz. Ostrich Burgers and 5 oz. Salmon Filets. Fudds ExoticsSM offerings may vary regionally depending on local taste preferences.

Golfsmith Launches 'Free Golf Month,' Largest Golf Game Giveaway Ever, To Get More Golfers Back On The Greens
The economy, weather and several other factors have reduced the number of rounds of golf played by golfers in America in the past year and a half. In an effort to reverse this trend and make golf more affordable than ever, America's largest golf retailer, Golfsmith, is partnering with more than 70 golf courses from coast to coast to launch "Free Golf Month" in the largest golf game giveaway ever. Some 50,000 rounds of golf are being given to the retailer's customers to get more golfers back on the greens.
"We're making golf very affordable," said Marty Hanaka, Golfsmith CEO. "Despite the challenging economic climate we are giving our customers exactly what they want, the opportunity to play more golf. With our 'Free Golf Month' promotion we're now providing our customers a free pass and access to our network of great courses throughout the country while setting ourselves apart from the competition."
The promotion is a win-win for customers because it is providing a free golf game valued at up to $100 with an in-store purchase of $99 while it will also benefit golf courses to attract new golfers to their courses. The average free round is around $45 to $50. Upon the transaction of $99 or more at any of Golfsmith's 75 stores across the country, consumers will receive a voucher from a local course to play for free at one of the participating local courses.

Jack Daniels Motors Builds Largest Porsche Dealership In The Nation
Jack Daniels Motors, formerly of Paramus New Jersey, has moved its Porsche operations to a new facility in Upper Saddle River, New Jersey, that is now the largest Porsche dealership in North America and among the largest in the world. One of the most striking hallmarks of the new 25,000-square-foot facility is the massive showroom that displays over 30 Porsche cars. Aside from its sheer girth, Jack Daniels' new location is also, arguably, one of the most modern and impressive Porsche retail outlets anywhere in North America.
"Our goal was to create a unique and visually stunning Porsche environment for our customers," said dealer principal Jack Daniels, who runs the business with his brother, Michael. "As you enter the building you are immediately struck by the grand entrance that oversees the expansive showroom floor display. Because of its size and number of cars, the experience is almost like walking into an auto show environment."

Bausch + Lomb Introduces New Soothe® Xtra Hydration Dry Eye Therapy Lubricant Eye Drops
Bausch + Lomb has launched new Soothe® Xtra Hydration lubricant eye drops. Building on the success of the Soothe XP Xtra Protection formula, new Soothe Xtra Hydration provides a comprehensive over-the-counter portfolio for patients with dry eyes. New Soothe Xtra Hydration, for aqueous-deficient dry eye therapy, moisturizes and restores the deficient aqueous and mucin layers of the tear film to provide lasting hydration and comfort and will be available at major retailers stores.

New Black Flag® Ant & Roach Killing Chalk Controls Crawling Pests
Black Flag® offers consumers a new alternative to combat unwanted crawling pests with the introduction of the unique and patented Black Flag Ant & Roach Killing Chalk, the only EPA registered chalk. A single stick, which is sold in a child-resistant dispenser, treats 250 linear feet. Users simply draw a line with the chalk to create a barrier that kills ants and roaches within minutes after coming in contact with the chalk particles. The Black Flag Chalk retains its efficacy for up to 8 weeks.
"Black Flag Ant & Roach Killing Chalk is an exciting new weapon in the war against the most common and undesired crawling pests," said Steve Hill, president of Black Flag Brands. "It is an affordable, high-efficacy, easy-to-apply product that is ideal for treating vulnerable entry points inside the home: baseboards, moldings, around plumbing, dark corners in closets, around doors, ventilators, windows and other openings."

Coors Light Rolls Out New 'Cold Activation Window' Packaging
The brand that taught beer drinkers about the importance of "the mountains turning blue" with Cold Activated technology is at it again with the launch of the new Coors Light Cold Activation Window Pack that allows legal-drinking-age consumers to look through the Cold Activation Window, prior to purchase, to confirm the mountains are blue and thus their beer is "As Cold As The Rockies."
To celebrate the arrival of this new packaging, Coors Light is teaming up with digital music leader Rhapsody International to host the "Rock 'N Cold Window Live" event Friday, May 14, at Los Angeles' famed Wiltern Theater. Featuring popular rock band O.A.R., 60 percent of the proceeds from this charity concert will go directly to United Way of Metropolitan Chicago's commitment to advancing the common good of its community and 40 percent to LA Food Bank's ongoing fight against hunger.
Rick Gomez, vice president of marketing for the Coors Family of Brands, said, "We remain devoted to ensuring our consumers receive the cold refreshment that only Coors Light can provide. We are excited to partner with Rhapsody, O.A.R., the United Way of Metropolitan Chicago and LA Food Bank to celebrate the launch of our new Cold Activation Window packaging with consumers everywhere."

Disney Interactive Launches Disney Sing It: Family Hits For PlayStation®3 And The Wii™ Console
Disney Interactive Studios has announced a new interactive way for families to come together and enjoy their favorite songs from their favorites films. Disney Sing It: Family Hits is a karaoke game featuring the most beloved songs and videos from 20 all-time favorite Disney films, alongside vocal tips from the Princess and the Frog's Anika Noni Rose. Disney Sing It: Family Hits will be available for the PlayStation®3 system and the Wii™ console in summer 2010.

Dove Hair Care Line Promotes New Formula
The entire Dove Hair Care line, manufactured by Unilever, has been reinvented with a new formula and contains new Fiber Actives technology. It also continues to include Micro Moisture serum to protect against and repair hair damage for beautifully smooth hair. In addition to the new formula, the line features a new look with premium-looking, sleek satin white bottles and an updated scent that includes fruity, floral and woody fragrance notes. The Dove Hair Care collection is available in food, drug, mass and club retailers. To promote the new reformulation, Dove Hair Care is sponsoring the Glee Live! Concert Tour. "We are thrilled to partner with Lea Michele and sponsor the upcoming Glee Live! Concert Tour," said David Rubin, Dove Hair Care Marketing Director. "The musical connection to 'Glee' is a natural fit with our hair care philosophy of giving all women hair worth singing about because Dove takes care of the damage."

Paper Mate Biodegradable Pen Brand Launches
Newell Rubbermaid's Paper Mate® brand is bringing innovation to the everyday writing experience and helping consumers go green with the introduction of Paper Mate Biodegradable, the first widely available line of pens and mechanical pencils made with a majority of biodegradable components, which break down in soil/home compost in about a year.
Bill Mullenix, President of Newell Rubbermaid's Everyday Writing global business unit, said, "This is the first line of biodegradable writing instruments to be widely available to consumers globally. By offering a unique combination of performance and affordability, we're making it easy for consumers to be greener."

Rain Bird's New Line Of Drip Irrigation Kits Can Easily Be Installed By Homeowners
Rain Bird's Landscape Drip Kit, Gardener's Drip Kit, Patio Plant Watering Kit and the Drip Irrigation Retrofit Kit are designed with the environmentally savvy homeowner in mind and include everything the home gardener needs to enjoy the benefits of the most efficient watering systems available. The ideal drip irrigation kit for the ideal garden, Rain Bird's Gardener's Drip Kit includes all of the connections, tubing, emitters and tools necessary so even the most novice gardener can install the drip irrigation system to an outdoor faucet or an automatic irrigation system. Once installed, the system will distribute water slowly and consistently with direct application to the plants' roots, helping plants thrive while using less water. The all-in-one Gardener's Drip Kit waters a 75-square-foot area, installs easily without digging and does not requiring any plumbing skills. The Gardener's Drip Kit has a suggested retail price of $35.99 and is available at home centers and hardware stores nationwide.
"Installing a drip irrigation system can be a simple process that most homeowners are able to complete in an afternoon," said Dave Johnson, Rain Bird's corporate marketing director. "A well designed drip irrigation system will minimize runoff and evaporation and keep plants healthier by reducing the stress on the plant during the warm summer months. With clear instructions and easy-to-install parts, every homeowner can now realize the cost and water saving benefits of a drip system."

Rock Sake Ultra-Premium Sake Made From All Natural Ingredients Introduced
Rock Sake, a California based supplier of ultra-premium sakes, has introduced Rock Sake Junmai Ginjo and Rock Sake Cloud. Both new sakes are made with all-natural rice from the Sacramento Valley and fresh mountain spring water from Oregon. Rock Sake combines the long-standing values of Japanese produced sake with a modern day style of brewing. It's smooth, fresh flavor is hand-crafted using only the finest ingredients including all-natural rice polished down to 60%, and pure mountain spring water. Rock Sake Junmai Ginjo reflects the ancient tradition of Japanese sake with fresh taste and quality for the modern palate. This ultra-premium sake does not contain sulfites, preservatives or additives. Rock Sake Cloud is nigori sake. Intentionally less filtered, nigori means "cloudy" and is the most traditional type of sake. Rock Sake Cloud is junmai ginjo sake that is roughly filtered leaving it with an opaque color and sweeter taste. There is no distilled alcohol added during the brewing process of Rock Sake Cloud which is consistent with its all-natural, pure taste.

Ritmo Advanced Pregnancy Sound System Introduced
Nuvo Group, Inc. has introduced the Ritmo Advanced Pregnancy Sound System™, the newest product to enter the growing category of prenatal music players that parents-to-be are using to facilitate bonding with their unborn child and give them a head start on development. With Ritmo, the mom-to-be wears a lightweight belt that hugs her pregnant belly. The belt has four encased speakers and a small controller/stabilizer. Her own cell phone, iPod, or other audio device, connects to the controller, allowing baby to hear whatever music or sound is coming from the audio device in-utero. Ritmo's controller learns the patterns of sound and regulates its output to a stable and safe level for a baby to hear in-utero. The end result is that baby hears what is played to him through Ritmo's speakers clearly, directly and safely. And with repeated exposure to these sounds of his parents choosing, baby becomes familiar and comforted by them. Ritmo was developed under the guidance of world-renowned experts in acoustics, resulting in Nuvo's Safe & Sound technology and also meets the stringent safety standards of the CE & FCC.

SanDisk Ships Licensed Xbox 360 USB Flash Drive
SanDisk Corporation, a global leader in flash memory cards, is shipping the Xbox 360® USB Flash Drive by SanDisk for the Microsoft Xbox 360 gaming and entertainment console. The new drive makes it easier than ever for gamers to take their gamertags, saved game progress, map packs, Arcade game downloads and bonus content with them for fast and convenient access on another Xbox 360 console. The Xbox 360 USB Flash Drive by SanDisk delivers the best experience on the Xbox 360 console. Pre-configured for seamless plug and play action, the drive eliminates the need to format storage or download an initial software update for an Xbox 360 console. A one-month Xbox LIVE Gold membership is included with purchase of the drive.

Starbucks VIA® Ready Brew Iced Coffee Now Available At Starbucks Stores In U.S. And Canada
New Starbucks VIA® Iced Coffee from Starbucks Coffee Company has joined other refreshing made-to-order beverages at Starbucks stores in the U.S. and Canada. Starbucks VIA® Iced Coffee is a special blend of medium roasted coffee and is made using 100 percent high-quality arabica beans that deliver the flavor expected from a cup of Starbucks® coffee. Lightly sweetened with cane sugar, Starbucks VIA® Iced Coffee is a convenient and easy option for making iced coffee at home or on the go. It dissolves quickly in cold water and does not require special equipment or waiting for coffee to cool. Starbucks VIA® Iced Coffee comes in single use sticks sized for a 16 fl. oz. water bottle.
Annie Young-Scrivner, Starbucks global chief marketing officer, said, "We're excited to give our customers new ways to enjoy Starbucks® coffee, and Starbucks VIA® Iced Coffee - a thirst-quenching complement to the Starbucks VIA® portfolio - is perfect for iced coffee drinkers and a great addition to our summer beverage selection."

Sony's New Dash Device Brings Real-Time Internet Content To Users
Sony's new Dash™, a Wi-Fi touch screen device that pushes real-time, personalized Internet content to users in their homes or offices, is now available at Sony Style retail stores and other authorized dealers nationwide. Featuring a 7-inch color touch screen, Dash uses your existing wireless internet connection to provide a continuous display of your selections from over 1,000 free apps, many provided by chumby industries, inc., including news, calendars, weather, sports, and social networking. In addition, through BRAVIA® Internet Video, Dash can bring you TV episodes, films and additional video content and music from providers such as CBS™, Netflix, YouTube™, Pandora™, Slacker® and more.

Valcon Games Ships First-Ever Nintendo DS™ Piano Game
Valcon Games has shipped Easy Piano, a new innovative piano music game for the Nintendo DS™ system that allows players to have fun playing a game, learning how to play the piano and composing songs. Thanks to a 13-note, full-octave external keyboard peripheral, this is as close as you can get to playing a real piano on a game console. The product will be available at Wal-Mart, Toys "R" Us and other retail and online chains.

Violet Eyes Elizabeth Taylor Fragrance Introduced
Inspired by Elizabeth Taylor's iconic violet eyes, the new Violet Eyes Elizabeth Taylor fragrance was created by international perfumer Carlos Benaim of IFF who worked side by side with Elizabeth Taylor to create her new fragrance, Violet Eyes. Benaim wanted this fragrance to express that unique blend of lightness, intensity, and deep seduction. "Having met Elizabeth Taylor and using her violet eyes as the inspiration, I chose flowers and materials that would evoke the color violet, its texture, sophistication and elegance, but also the brightness and sparkle that I recall in her eyes," he said. Light shades of Purple Rose and Violet Peony, combined with velvety accents of White Peach, express a weightless and bright femininity, while a voluptuous blend of Cedar Wood and Amber convey the powerful sensuality and mystery of Elizabeth Taylor's eyes. Violet Eyes Elizabeth Taylor is available at fine department stores nationwide.

Waste Management Launches Bagster® Dumpster In A Bag®
Waste Management, Inc. has introduced its first-ever retail product - Bagster®, Dumpster in a Bag®. An innovation in waste removal, this product is a cost-effective, on-demand solution for do-it-yourself (DIY) enthusiasts or professional contractors when a dumpster is too big for the job. The Bagster® bag is a highly durable, woven bag that will not tear if punctured and can hold three cubic yards of debris and up to 3,300 pounds, including full sheets of plywood, doors and even a bathtub. Bagster® bags can be purchased at participating home improvement and hardware stores.

ZYNC From American Express Charge Card Introduced
American Express has launched ZYNC from American Express, a new Charge Card designed for and with a new generation of Cardmembers in their 20s and 30s. The ZYNCSM Card brings together the financial control of the pay-in-full Charge Card with the added flexibility to select bundles of rewards and benefits called "Packs" that are tailored to specific lifestyle interests and spending habits in categories such as music, fashion, food, travel and more. The ZYNC Card is available for an annual fee of $25 and Packs vary in price from no additional cost to $25 per year.
"With the ZYNC Card, we've taken a completely new and unique approach in product development by asking people to step inside American Express and join our design team," said Mary Hines, vice president, ZYNC Product Management, American Express. "Through that collaboration, we found that people in their 20s and 30s are just as concerned about wisely managing their money as they are about being empowered to further pursue their interests and passions - the ZYNC Card allows them to do both."

New AT&T Cordless Phone Systems Converge Home And Cellular Calls With Feature-Rich DECT 6.0 Models
The new AT&T TL86109 two-line corded/cordless phone system merges DECT 6.0 technology with BLUETOOTH capabilities, enabling users to make and receive both landline and cellular calls though the system, offering the most convenient and crystal-clear communication. For under $200, users can easily manage all calls with one device while at home or in the home/small office.
"We designed the new AT&T cordless phones to address the challenges with cellular phone use in the home - without sacrificing the usability, range and loaded features consumers depend on in landline products," said Matt Ramage, senior vice president, product management, Advanced American Telephones. "By combining several useful features, we've created solutions that deliver the best of both worlds for any household or small office/home office."

California Natural Launches CalNaturale Svelte Energy Protein Drink Nationwide
California Natural Products, has introduced a multi-functional, all-natural sustained energy protein drink called CalNaturale™ Svelte™, marking the first-ever national consumer brand launch in the company's 30-year history. Dedicated to providing great taste, positive nutrition and increased vitality through pure and simple ingredients, CalNaturale Svelte is a non-dairy, gluten-free natural alternative to other energy, protein and meal replacement beverages currently in the marketplace. Made with organic and all-natural ingredients, CalNaturale Svelte drinks provide naturally sustained energy through a unique blend of certified organic complex carbohydrates, including rice syrup solids and inulin, high fiber and a substantial amount of protein and are available in four flavors including Chocolate, French Vanilla, Cappuccino and Spiced Chai.

Cramp911 Launches Into Weis Markets
DelCorean LLC has introduced its Cramp911 for distribution at PA-based food chain Weis Markets' integrated pharmacies in both the 4.5 ml travel size and 21 ml nightstand size. Weis Markets participated in the original test market for Cramp911, proving its appeal to customers in mass market retail stores. Cramp911, a topical muscle relaxer, is a new class of OTC medication aimed at relieving muscle cramps and spasms in under a minute thus avoiding the "post-cramp pain" so often associated with cramps. Cramp911 relieves pain resulting from athletic activity, night-time cramping, neck and back spasms, statin or other prescription-induced cramps, dehydration or even cramping associated with chronic conditions such as multiple sclerosis or fibromyalgia. A single application of Cramp911's FDA-approved homeopathic ingredients can offer relief that lasts for up to eight hours.

Gamma Sports Launches New TNT2 Touch Racquet String
Gamma Sports has launched a new addition to the TNT2 string line, the Touch. The TNT2 Touch is the first multifilament string energized with the Gamma patented TNT process. Gamma engineers spent years of product development and player testing to create the Touch product. "Many racquet players spend hundreds of dollars to buy a new racquet every few years looking for a competitive edge. Little do they know that they can get a significant boast in their play simply by using quality strings, according to the racquet sports company.

Jack Black Performance Remedy Introduced For Naturally-Based Sports Therapy Skin Care
Jack Black, pioneers in men's grooming, has introduced its new Performance Remedy™ line, comprised of naturally-based active body treatments and sun protection therapies that fight fatigue, speed recovery and promote peak sports performance. The brand's six item product range geared towards active men and women combines proprietary PureScience® technology with highly effective Eastern and Western herbs in holistic, performance-enhancing products that deliver immediate results. Jack Black's Performance Remedy™ collection uses botanically based ingredients to naturally nourish skin and soothe overworked muscles with key ingredients including: Arnica, Chamomile, Eucalyptus, Green Tea, Juniper Berry, Lavender, Menthol, Rosemary and Willowherb. The collection includes a friction-free body powder, a scrub & muscle soak, an antimicrobial wound gel, a sunscreen, a hair &body cleanser and a pain-relieving cream. Dragon Ice™, the pain-relieving cream, and hero product in the line, contains Dragon's Blood, a skin fortifying ingredient from the Amazon.

Jose Cuervo Offers Ready-To-Serve Pomegranate And Mango Margarita
Jose Cuervo has introduced two premium, ready-to-serve, pre-made Margarita flavors: Jose Cuervo Authentic Pomegranate Margarita™ and Jose Cuervo Authentic Mango Margarita™. These two new offerings join the existing Jose Cuervo ready-to-serve family, which includes Jose Cuervo Authentic Strawberry Margarita™, Jose Cuervo Authentic Lime Margarita™ and Jose Cuervo Golden Margarita™. The new lightweight plastic (polyethylene terephthalate or PET) bottle allows fun lovers of margaritas to enjoy this ready-to-serve cocktail anywhere.
"Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives," said Amy Bidwell, Brand Manager, Jose Cuervo Tequilas, Diageo. "We are introducing Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions."
Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita will be available in grocery, liquor, club and drug stores nationwide supported by an integrated marketing effort that includes promotions, merchandising and sampling events in addition to digital media.

Simply Soy High Performance Heavy-Duty Grill Cleaning Wipes Launch
Nutek, LLC, an environmentally conscious company in Chagrin Falls, Ohio, is launching a superior grill cleaning solution, Simply Soy™ high performance, heavy-duty grill cleaning wipes. Made from soy grown in the United States, Nutek's grill wipes are 100% biodegradable and feature recyclable packaging. The grill cleaning wipes feature an extra large, tough cloth-like wipe that will not shred, tear or fall apart during use. Nutek's grill cleaning wipes remove charred materials and stubborn, greasy messes from both metal and porcelain grills and leaves grilling surfaces cleaned and lubricated for the next use, making them the safe alternative to harsh chemicals with toxic ingredients. These wipes are certified for safe use in food areas by the National Science Foundation. The formulation's lubricating characteristics provide consumers with a grilling surface that is non-stick, not unlike professional grilling solutions.

Odwalla Adds Strawberry Flavor To Protein Beverage Line
New Odwalla Strawberry Protein Monster packs 25 grams of protein in every bottle by blending strawberries, soy and dairy protein. Following the lead of its Chocolate and Vanilla Protein Monster predecessors, new Strawberry Protein Monster offers a tasty way to rebuild and recharge. Organic Soymilk and silky smooth milk protein provide an excellent source of protein with strawberries chiming in to deliver fresh berry flavor and the new introduction also delivers an excellent source of Vitamins B6, B12, Calcium and Zinc. "We know that the active people who love Odwalla are looking for an on-the-go protein smoothie that doesn't compromise on taste," said Jason Dolenga, brand manager, Odwalla, Inc. "By combining 25 grams of protein with creamy deliciousness in every bottle, new Strawberry Protein Monster continues the Odwalla tradition of mixing great nutrition and extraordinary flavor." Odwalla Strawberry Protein Monster is available in 450 mL (15.2 fl. oz.) recyclable plastic bottles and can be found in natural food stores, select supermarkets and specialty outlets throughout the country.

Pop Weaver Launches First Microwave Popcorn Made With Canola Oil
Pop Weaver® is introducing the first microwave popcorn to be made with Canola oil. The new and improved formulation of the popcorn enhances the rich, buttery taste that Pop Weaver is known for, and is lower in calories, total fat, saturated fat and sodium, while also providing Omega-3, Omega-6 and Omega-9 fatty acids.
All three flavors in the Pop Weaver microwave popcorn line - Light Butter, Butter and Extra Butter - have been reformulated to incorporate Canola oil. Both Light Butter and Butter carry the American Heart Association's Heart Check mark, designating them as heart-healthy products. All three flavors also contain zero grams of trans fat.

Seagate Debuts GoFlex Home Network Storage System
Seagate has unveiled the newest addition to its GoFlex™ family of hard drives-the GoFlex™ Home network storage system. When this easy-to-use device is connected to a wireless router, an entire household can centrally store, easily access and continuously back up files wirelessly from both Windows® and Mac OS® X operating systems on the home network1. With the GoFlex Home storage system, families can also wirelessly stream photos, movies and music to most network connected DLNA devices, such as game consoles or a GoFlex™ TV HD media player, from any room in the house. With just two cable connections and a simple, illustrated, step-by-step installation tool that gets the device up and running in minutes, the GoFlex Home system solves the household storage puzzle in a snap.

The Skinny Cow Offers Low-Fat Ice Cream Cups
The Skinny Cow™ brand's new Low Fat Ice Cream Cups deliver delicious low-fat ice cream in a delightful single-serve cup. Each cup contains only 150-170 calories and 2-3 grams of fat, making them the perfectly-portioned snacks for those who want to live well and enjoy the sweeter things in life. The flavor lineup includes: Caramel Cone, Chocolate Fudge Brownie, Cookies 'N Cream, Dulce de Leche, and Strawberry Cheesecake. The Skinny Cow Low Fat Ice Cream Cups will be available from Dreyer Brand Ice Cream nationwide.

Burger King Corp. Appoints Natalia Franco Global CMO
Burger King Corporation has appointed Natalia Franco as executive vice president and global chief marketing officer. Franco will be responsible for the company's global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the BURGER KING® brand's marketing and advertising strategies worldwide. Franco most recently served as vice president, global marketing and innovation for The Coca-Cola Company where she was responsible for all cross-functional marketing efforts for the McDonald's Division. Prior to joining The Coca-Cola Company, Franco worked for General Mills where she held a variety of U.S. domestic and international marketing positions of increasing responsibility.

GM Names Joel Ewanick Vice President, U.S. Marketing
General Motors has appointed Joel Ewanick Vice President, U.S. Marketing. As the single point for marketing, Ewanick will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States. Most recently, he was vice president of marketing, chief marketing officer for Nissan North America. Before joining Nissan, Ewanick served as vice president of marketing for Hyundai Motor America.

The Royal Promotion Group Adds Regional Offices
The Royal Promotion Group, a premier leader in the retail display and fixture industry, has added three new regional offices in Chicago, Austin, and New Orleans to extend RPG's presence in the United States and aid the company's growth, supplementing their existing offices in New York (headquarters), Minneapolis, Hong Kong and Shenzhen. The Chicago office will be overseen by Matt Nurre, a leader in the retail store fixture and POP business for 13 years. Hank Holland brings over 15 years of POP experience to RPG's Austin office. Sharon Daigle joins the New Orleans office with 15 years of experience in the sale of retail fixtures, commercial millwork and custom cabinetry and 10 years of experience in the retail industry.

Vomela Acquires C2 Media; Tom Wieland Named President C2 Imaging
C2 Imaging, LLC, a newly formed affiliate of Vomela Specialty Company, is a result of Vomela's acquisition of C2 Media, a leading supplier and designer of digital and screen printed graphic products and solutions including large and small format, point of purchase displays, murals, banners, in store displays and outdoor signage. Tim Wieland has been named President of C2 Imaging, LLC.

New 3A Composites Company Name
With the recently completed acquisition of Alcan Composites by Schweiter Technologies, a Swiss company, the Company now will be known as 3A Composites as it continues to manufacture and sell its well-known product lines for the graphic display industry. Sales and marketing offices for 3A Composites USA are based in Mooresville, N.C. The company's leading product brands sold in North America, Central America and South America, including the Caribbean, include: Alucobond®, Dibond®, Fome-Cor®, Sintra®, Gator®, Omni-Flute™, Gator-Ply®, Syn-Ply® and Luxcell®. Manufacturing facilities for these products are located in Benton, Ky., Glasgow, Ky., and Statesville, N.C. The 3A Composites name is reminiscent of the three powerful company brands which preceded it: Alcan, Alusuisse and Airex.

MvixUSA Introduces Mvix Ceeno Signage Player
MvixUSA, a market leader in technology and products for high-definition entertainment, business signage solutions and networked accessible storage devices, has launched its new signage player Mvix CEENO for Retail, Restaurants and Real Estate industries. Designed for SMB applications, Mvix CEENO offers a simple, affordable, yet feature-rich system for displaying promotional or informational videos, digital slideshows, and text ticker. "CEENO is a turnkey system for small retail locations requiring a medium of dynamic product advertisements, restaurant for electronic menuboards or for real-estate agencies for enabling digital showcases for their property," said Mike Mallon, the VP of business development of Mvix. "Its robust hardware and feature-rich content management system makes it an ideal choice for these SMB-3R markets we are targeting." Ceeno's hardware and software architecture is focused around its ease of use. A simple-to-use, on-screen display menu allows users to configure its setup for network-based versus stand-alone mode operation. Offering a complete flexibility of network setup, Mvix Ceeno is capable of downloading and playing content from remote locations via http or ftp protocol. For stand-alone operations, Ceeno can be loaded by simply plugging in a USB drive to update media and playlists. Mvix Ceeno also allows for a zone-based playback of video, images and scrolling text on the same screen. For more information, visit MvixUSA, Inc., Mike Mallon, (Tel) 703.652.9131, (Web site) mvixusa.com

Toyo Tires Unveils New Double-Sided Model Poster For 2010
Toyo Tires has unveiled its new 2010 model poster which is printed double-sided so consumers can select their favorite scene, whether with Robby Gordon's Hummer H3 Dakar® racer equipped with Toyo® Open Country M/T®-R tires, or with Rhys Millen's RMR Hyundai Genesis Coupe drift car equipped with Toyo Proxes® R1R™ extreme performance tires.
Center stage in both posters are the gorgeous 2010 Toyo models, Brittany Herrera, Jennifer Hall and Dianna Dahlgren who travel the U.S. with Toyo Tires throughout the year to autograph posters at events such as off-road racing, drag racing, drifting and car shows.

Miller High Life Refreshes Packaging Design While Maintaining Brand's Heritage
Miller High Life, the brand synonymous with common sense, is bringing a new look to store shelves with the debut of new primary and secondary packaging across all bottle and can offerings. The new packaging for Miller High Life and Miller High Life Light will feature a cleaner, more streamlined look, while maintaining the timeless Miller Soft Cross logo, "Girl in the Moon" imagery and "Champagne of Beers" callout that have represented the brand for more than 100 years.
"We're proud of our reputation as an authentic and unpretentious beer and are continuing to reflect that in our packaging," said Miller High Life Brand Manager Joe Abegg. "We aren't adding any new bells and whistles; we're simply bringing a consistent brand character to the entire Miller High Life family with a cleaner, crisper look we believe our consumers will appreciate."

New Kodiak Cola Promotes Its 'Micro-Brewed By Multi-Flow' Logo
Multi-Flow Industries, a Beverage Processor founded in 1937, recently launched a new Fountain-Dispensed Cola brand. CEO Mark Stephens, said, "We're incredibly proud to introduce our new premium cola that beats both national brands in blind taste tests, delivers an impactful brand message, and best of all, offers a true value to foodservice operators as a lower-priced alternative to both Coke and Pepsi."
Kodiak will be branded under the "Micro-Brewed by Multi-Flow" logo, and is available in Regular Cola as well as Diet Cola. Kodiak Cola and Diet Kodiak Cola join the rest of the "Micro-Brewed by Multi-Flow" lineup as premium fountain soft drinks offered at a value price versus national brands. All are available for immediate national distribution to restaurants, foodservice, and all other locations that serve fountain-dispensed soft drinks. (Web site) www.multiflow.net

Toyota's Virtual Precision Motion Simulator™ For Baja 1000 4Runner Offers Users An Immersive Experience
Digital Tech Frontier, a leader and pioneer in the custom design, development and delivery of virtual reality systems and simulators, has designed a custom virtual reality motion simulator for Toyota's 4Runner, the Baja 1000. The Precision Motion Simulator™ is designed to allow participants to experience and endure a portion of the 673 rugged miles of the unforgiving "off-road" experience of the Baja 1000.
The Baja 1000 simulator was fueled by Toyota's desire to demonstrate the impressive durability and performance of the new 4Runner® virtually, without customers having to take the vehicle on an off-road test drive. Toyota's Precision Motion Simulator premiered at the Daytona 500 Toyota Pit Pass® event, providing consumers with the opportunity to sit and experience firsthand, through the senses of the driver, what it was like to take the new 4Runner off-road for an unforgettable drive down through Baja, Mexico as a participant in the Baja 1000. The new Toyota Precision Motion Simulator is currently making stops at 21 other races across the United States. The three seat motion simulator is a state-of-the-art, futuristic medium presenting the ultimate driver experience through the use of virtual reality, wide screen, personal, head-mounted display systems-creating a highly immersive and stimulating experience for users.
his is the first sophisticated virtual reality motion system that physically moves and lifts the seat occupants horizontally and vertically with up to 2G's of precise acceleration and torque to accurately simulate the Baja 1000. The Precision Motion Simulator will allow its users to see what it is like to traverse the various types of terrain-from rock walls to jumps to mud to water-from the comfort of any Toyota Pit Pass location at NASCAR® races across the country. Users will actually see, feel, and hear in precise synchronization, as they physically experience accelerations, turns, jumps and levitation, so they become fully immersed in the Baja 1000 journey. (Web site) www.digitaltechfrontier.com

Wienerschnitzel Promotes 79-Cent Corn Dog Value Menu Offer
Wienerschnitzel, the world's largest hot dog chain, has become the "home of the everyday 79 ¢ corn dog, every darn day" by reducing the price of its 99-cent Corn Dog to 79 cents. The value menu offer launched nationwide on at participating locations. "Wienerschnitzel is known for our delicious corn dogs which our guests crave and love to create new topping combinations for, including our signature chili," said Tom Amberger, vice president of marketing at Wienerschnitzel. "We're proud to offer this item 'every darn day' at a terrific value."
The launch of Wienerschnitzel's everyday value corn dog will be supported with television and radio advertising, direct mail, social media and in-store, point-of-purchase materials. (Web site) www.wienerschnitzel.com

Arc Worldwide Names Bryan Gailey V.P. And Retail Design Director
Arc Worldwide, the marketing services arm of Leo Burnett, named retail design expert Bryan Gailey as vice president and retail design director, expanding the design discipline of the firm's already extensive retail offering that includes digital, direct, mobile, promotion and retail marketing. The addition of Gailey and the expertise he brings marks a pivotal step for the firm, which now offers a truly complete solution to activating brands across all channels. Previously, Gailey was creative director for the New York studio of FITCH, a global design and branding firm. (Web site) www.arcww.com

iris Unveils New Regional Management Structure
Independent marketing network iris has created a new regional management structure for the Americas, as it looks to strengthen its capability across North and South America. The new regional management team for the Americas will be as follows: Stewart Shanley, joint global CEO and co-founder of iris; Sean Reynolds, joint global creative director; John Baker, who will relocate from the UK to take up the role of regional digital director; Ben Essen, who will also relocate from the UK to become head of planning; Matt McRoberts, head of business development and Zeyd Rahman, new business director.

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