Nashville DisplayNew Creats Matrix Blue-ray End Cap Display
Matrix Blue-ray End Cap Display. This display had to create a feature location for blu-ray and demonstrate the benefits of the Blu-ray hardware and software to the consumer. The display had to integrate both hardware and software in an impactful way. The display is constructed from metal, powder coated MDF and plastic. The unit stocks Blu-ray players and movies and has a 37" wide screen TV and Blu-ray player. Created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087.(Web Site) www.nashvillewire.com
New Store Layout Tested For Sunoco's APlus Convenience Store Units
CBX, a strategic branding, design, and consultancy agency, has completed a new store layout for Sunoco's APlus-branded convenience store operation. Sunoco has 4,700 branded retail outlets located along the East Coast from Massachusetts to Florida, as well as upstate New York and Ohio. CBX was retained to better position Sunoco's recently upgraded foodservice areas, including coffee and ready-to-go foods. Additionally, the firm executed APlus's in-store communication materials.
Joseph Bona, president of CBX's retail division, said, "The bright and inviting primary color palette found on Sunoco's architecture and gas canopy signage makes its way inside the stores by way of counters, fixtures and floors, as well as departmental graphics and promotional messaging." Specifically, CBX assisted Sunoco in redeveloping existing perimeter department signage as well as wall graphics and menu boards. Additionally, the firm helped reorganize the checkout counter to improve transaction efficiency and to increase impulse purchases.
As competition in the convenience store sector heats up, Bona noted, Sunoco is increasingly going head-to-head with other national and regional players who have raised the bar in terms of freshly prepared foods and beverages such as premium coffees. "Sunoco wanted to put more focus on its coffee and packaged foods offer in order to generate higher sales and increase margins," he explained. To that end, CBX's design upgrade included reworking the left-hand side of the layout to position coffee and fresh on-the-go foods in a way that would create greater awareness of Sunoco's newly expanded offer and facilitate sales. This represents a departure from the prior layout under which customers entering APlus stores first encounter typical c-store fare such as bagged candy and snacks.
Sunoco currently is evaluating the revamped layout and graphics in its Wyomissing, Pa. location for the purpose of testing before rolling out the design to its company-owned portfolio of stores. "This store design delivers our new grab-and-go sandwich and prepared beverage programs in a cost-effective, easy to operate format. We believe the end result will be a higher return on capital," said Jim Farrow, Sunoco Franchise Manager and Manager of Store Design and Layout.
Virtual Images Produces 3-D Movie Posters For Fox's 'Ice Age 3: Dawn of the Dinosaurs'
To promote the release of "Ice Age 3: Dawn of the Dinosaurs," the third installment of the "Ice Age" film series released in RealD (digital 3-D) in theaters nationwide, Virtual Images created poster-sized displays that utilize a unique, high-tech 3-D technology that produces images of remarkable depth and clarity.
"When studios want to make an impact and draw viewers to the theater, our 3-D effects pack a punch and resonate with movie-goers," said Dave Corey, general manager of Virtual Images. "Just as 3-D is the latest revolution in film making, our unique and innovative technologies can be used to tell a 3-D story to consumers outside of the theater."
"Ice Age 3: Dawn of the Dinosaurs" ultra 3-D movie displays produced by Virtual Images, are currently in high-traffic theaters across the United States.
Audi Opens Newly-Designed 'Terminal' Dealerships
Audi's commitment to progress is going beyond vehicles to redesigning dealerships to enhance the entire Audi exclusive customer experience. Designed by the renowned architecture firm of Allmann Sattler Wappner of Munich, Audi's new "terminal" dealerships combine the efficiency, performance, luxury, and environmental themes that the brand has become known for in its vehicles. Part of a $1 billion dealership investment, 30 Audi terminal dealerships will be open by the end of 2010.
Like Audi's vehicles, the new Audi terminal dealerships are crafted with efficiency in mind. The square, stackable design of the showroom efficiently uses space in both a crowded urban downtown setting and an open suburban community. The showroom literally fits as perfectly into the third floor of Chicago sky-rise building as it does off a California highway. By consolidating space, limiting wasted areas, and using natural light, the new terminal dealerships save 30-40 percent in expenses compared to previous dealerships.
A homage to Audi's deep roots in motor sports can also be seen in the terminal design. The back wall of the dealership is a rounded curve simulating the sharp high-speed turns of motor sport racetracks which Audi vehicles are so adept at dominating. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers' car-buying experience.
Launch Creative Marketing Creats Sara Lee Bread Aisle Reinvention
Sara Lee Bread Aisle Reinvention. This display was designed in 4 foot sections to allow for modularity, attached to existing gondolas for ease of installation. Graphics were designed to differentiate the meal occasions using color, photography and simple copy. The aisle merchandising system created an attractive destination that organized the bread products. Created by Launch Creative Marketing, 208 South Jefferson, Suite 400, Chicago, IL 60601. (Web Site) www.launchcreative.com
Wausau Paper® Makes Colorful Entrance Into Office Depot® Stores Nationwide
Wausau Paper® launched their colorful consumer paper product line in Office Depot® stores throughout the U.S. The product line offers a variety of colors and weights for home and office applications.
The new in-store display showcases interactive graphics that can help consumers choose the right paper for their needs. The custom virtual print tester allows the customer to slide the viewer over the paper colors to see what their printout will look like, whether printing in thin or bold type, black or color or using an image. The usage and weight graphics has paper and card stock booklets attached that allows customers to feel the various thickness of paper to choose the perfect weight for their project.
The Wausau Paper® displays for Office Depot® were produced by Becker Communications, Inc. and designed by SUN Printing of Wausau, WI.
(Web Site) www.beckercommunications.com
Gas Grill Splatter Mat Offered In Shipper Display As Hot Add-On For Retailers
DiversiTech has introduced The Gas Grill Splatter Mat™ to give customers across the board protection from grill splatters, and in the process, DiversiTech has given retailers an easy, high-margin add-on sales item that is easy to display. Made in America of lightweight, durable non-woven polypropylene and polyurethane, The Gas Grill Splatter Mat™ protects the surfaces under gas grills, covers existing stains, and is easy to clean.
The Gas Grill Splatter Mat™ shipper displayer is designed to generate strong consumer recognition and product identification. Packed 16 pieces to the case, The Splatter Mat™ weighs 17 ounces, measures 30" x 48" and is ¼" thick. The compact, consumer accessible design of the shipper displayer has POP bulleted features and benefits prominently displayed. The Gas Grill Splatter Mat™ is presented to the consumer at a slight angle, which gives customers a full look at the features and benefits. DiversiTech's Gas Grill Splatter Mat™ is available in mass merchandising chains, home centers, do-it-yourself, garden, hardware stores, supermarkets and drug stores.
Rubio's Fresh Mexican Grill Introduces All-American Taco
Rubio's Fresh Mexican Grill announced the introduction of its new All-American Taco, the "burger with a Beach Mex twist." Sandwiches, tacos and burgers all take on local accents everywhere in the United States and with the All-American Taco, Rubio's has upgraded two distinctive and popular dishes into an offering destined to become an American favorite. The most classic of American dishes, the hamburger, meets the most classic of Mexican dishes, the taco, and will be added to Rubio's menu for a limited time.
The new Rubio's(R) All-American Taco is a juicy, char-grilled, beef patty seasoned with flavorful spices, topped with melted American cheese, then complemented with salsa fresca, smoky garlic-chipotle mayonnaise and lettuce. It is served inside a warm, soft flour tortilla with a jalapeno pepper on the side.
"I've always wanted to blend the cultural tastes of Mexico with those of the U.S.A., and I think this new All-American Taco is better than either on its own," said Ralph Rubio, co-founder and chairman, Rubio's. "We looked beyond the expected to introduce something totally unique, and with one bite the All-American Taco brings fond memories of the local beach drive-in and a trip to Cabo all at once."
Identigene DNA Paternity Test Kit Store Sales Rocket Through New Retail Paradigm For Genetic Testing
A self-administered, non-invasive DNA paternity test is now available nationwide in the family planning or home diagnostic aisles of pharmacy chains. The Identigene DNA Paternity Test Kit is the first ever and only genetic test sold through major retail outlets.
"We have seen a dramatic increase in sales due to a new public awareness that reliable, affordable DNA paternity testing is now available at their local drug store," said Doug Fogg, COO of Identigene, which is world's largest provider of direct-to-consumer paternity testing, and has been offering DNA testing services since 1993. "We continue to have significant direct online retail sales, but the purchasing paradigm has changed. Now, we often find customers use our Web site as a resource for information about DNA testing, then go to their local drug store for the purchase."
Previously, those with paternity questions often thought testing must involve the court system, physicians, hundreds of dollars, then weeks of waiting for results. Today, the Identigene DNA Paternity Test Kit is available in over 15,500 store locations in 48 states, including major pharmacy chains, discount stores and supercenters. Confidential test results are available within three to five business days of receipt of DNA samples at the laboratory.
Albertsons Introduces Complete Organic Shopping Experience With Debut of O Organics Line At 240 Store Locations
Albertsons is offering a new, one-stop organic shopping experience with the introduction of the O Organics line of organic products to its stores. With a complete range of the highest quality organic foods at affordable prices, O Organics items will be available throughout the store making it easy for shoppers to choose organic products in nearly every aisle. Committed to bringing the benefits of organics to mainstream shoppers, O Organics has grown to be one of the nation's largest organic brands by retail sales through its pioneering model of offering a broad range of the highest quality organic foods at prices within reach of everyday shoppers.
The O Organics products now being offered at Albertsons LLC stores range from baby food to dairy, beverages, snacks and full meal options. The brand's debut simplifies the shopping experience for customers whether they're organic newcomers or long time fans, allowing them to stock up on a wide variety of great tasting, 95%+ USDA certified organics in the same location as the rest of their grocery shopping.
"We are pleased to bring a world of new choices to our store shelves with the introduction of the O Organics brand at Albertsons LLC stores," said Bob Butler, senior vice president of marketing and merchandising at Albertsons LLC. "Our shoppers have always relied on us to meet all of their supermarket needs, and with O Organics, we've established an extremely broad organic foods selection virtually overnight."
Supported by a multi-million dollar consumer marketing campaign to drive traffic to its retail partners, O Organics offers supermarkets and food service organizations a complete and proven solution to quickly and easily implement a comprehensive organic strategy across their organizations.
New OXO Good Grips Office Product Line Available Exclusively At Staples
OXO and Staples have launched a line of co-branded and co-designed office supplies that includes more than 20 products developed to make everyday work tasks easier, more efficient and more pleasant. From staplers and hole punches to scissors and push pin dispensers, the new line of OXO Good Grips office products will be available beginning in May 2009 exclusively at Staples stores nationwide. The new line of products represents a complete re-thinking of some of the most common office tools from the ground up and combines OXO's Universal Design execution with Staples' expertise as a leading office products retailer. The line of easy-to-use products includes: staplers and hole punches with double pivot motion to glide through multiple sheets of paper with less hand strain; a push pin dispenser with a magnetic telescoping wand to prevent unnecessary pokes; and pens with a retractable clip to prevent ink spot accidents.
National Geographic Partners With Café Bom Dia To Produce Terra Firma Fair Trade Certified Coffees
Terra Firma,™ a new gourmet coffee with environmental and social character, was launched by National Geographic and Café Bom Dia, to deliver a unique coffee experience. Sourced from six of the world's finest growing regions, Brazil, Ethiopia, Costa Rica, Colombia, Sumatra and Kenya, Terra Firma single-origin, specialty-grade coffees are Fair Trade Certified.™ Café Bom Dia is a fourth-generation, family-owned coffee company based in Brazil, with a commitment to the environment, demonstrated by Café Bom Dia's CarbonNeutral® certification.
"In carrying out our mission to inspire people to care about the planet, it is vital for National Geographic to partner with organizations that share our values," said Krista Newberry, vice president, Licensing, for National Geographic. "Through its emphasis on sustainability and Fair Trade Certified growers, Café Bom Dia is an ideal partner for us as we venture into the specialty coffee market with our new Terra Firma specialty coffee."
BACARDI Launches RTD Raspberry Mojito
BACARDI(R) has launched the BACARDI(R) Classic Cocktail Raspberry Mojito, the second addition to its ready-to-drink (RTD) portfolio. Offering a real flavored mojito taste in a ready-to-serve package, it can be enjoyed anywhere, making entertaining an ease. Presenting the same refreshing taste as the original, the BACARDI Classic Cocktail Raspberry Mojito is made with BACARDI(R) Superior Rum, natural lime and mint flavors and an extra burst of ripened raspberries.
"Expanding on the success of the BACARDI Classic Cocktail Mojito RTD introduced last year, the new raspberry flavored variety is the perfect addition to the brand's ready-to-drink portfolio," said Gordon Chisholm, brand director, BACARDI Flavored Rums. "After the original mint and lime mojito, the raspberry mojito is one of the most popular mojitos requested at bars and nightclubs, so offering a convenient, ready-to-serve raspberry mojito for home entertaining was a natural extension for the brand."
Gosling's Stormy Ginger Beer Introduced In U.S.
Gosling's Rum of Bermuda has joined with Polar Beverages of Massachusetts to create, package and distribute what both are calling the definitive ginger beer soft drink.
Malcolm Gosling, 7th generation President of the renowned rum maker, said, "Our objective was to create a ginger beer that, when paired with our award winning Black Seal Rum, would produce the absolute perfect Dark 'n Stormy(R). The Dark 'n Stormy, a drink of ginger beer and Black Seal Rum, is Bermuda's official national cocktail and has become wildly popular in the U.S., though also frequently mis-mixed due to confusion over which ginger beer to use. Gosling's Stormy Ginger Beer is the product we recommend for the ultimate Dark 'n Stormy."
BeoVision 4 103-Inch Television Introduced By Bang & Olufsen
Bang & Olufsen, the Danish provider of high-end audio and video products, has launched the BeoVision 4 103-inch plasma -- the ultimate flat screen television. BeoVision 4 103-inch presents one of the biggest televisions on the market as well as the only one of its stature to come with a stand that can lift the screen and turn and tilt it to the optimal viewing position at the touch of a button.
"The BeoVision 4 103-inch is a revolutionary product in the plasma screen sector," says Zean Nielsen, President of Bang & Olufsen America, Inc. "We are very excited to showcase this television across the U.S. and demonstrate Bang & Olufsen's unique capabilities in producing powerful technology that works for the customer and makes such a bold design statement at the same time."
BeoVision 4 103-inch can be custom ordered from any Bang & Olufsen showroom and is available in an array of color options including black, silver, red, blue, and dark grey.
Oakley Releases Jawbone Innovative Performance Sunglasses
Oakley, Inc. has released Jawbone, an innovative performance sunglass that combines the clarity and protection of the company's High Definition Optics(R) (HDO(R)) with a revolutionary new frame architecture that allows for quick and easy lens changing. Utilizing Oakley's new SwitchLock Technology, the lower part of the frame rim opens to allow easy access for quick lens changing, letting the wearer optimize performance in any light condition. The design holds the lenses with a suspension system so stresses on the frame do not affect the optics. Oakley engineered the pivoting frame system with a release mechanism that lets the wearer remove and replace the nose piece with a different size to customize the fit. The company engineered specialized bridge geometry and strategically placed flex zones, enhancements that give the frame a broad range of flexibility while directing stresses away from the lenses. Jawbone also comes with patented XYZ Optics(R), Unobtainium(R) components that increase grip with perspiration, and Oakley Hydrophobic(TM) -- a permanent lens coating that repels dust, water, skin oils and lotions. With a price range of US$195 to US$255, Oakley Jawbone comes in multiple colors, including new hues called "Atomic Orange," "Retina Burn" and "Infra Red." Each frame includes one premium lens set that complements the frame color and offers a specific performance profile, and an additional lens set is included for low light conditions.
Newell Rubbermaid Introduces Longer Lasting Saw Blades And Hacksaw Blades
Newell Rubbermaid's Lenox(R) brand of premium industrial products has introduced T2 Technology Reciprocating Saw Blades and Hacksaw Blades - the longest lasting blades on the market. The revolutionary new T2 reciprocating blade design delivers up to 100 percent longer blade life and 25 percent faster performance in metal cutting applications versus the prior generation of Lenox blades, creating a new standard of excellence. Lenox also introduced the HT50 Hacksaw Frame that has the highest tension of any frame available today.
Rich Mathews, vice president of marketing for Newell Rubbermaid's Industrial Products and Services global business unit, said, "T2 Technology was developed and refined using our Consumer Driven Innovation (CDI) process. The resulting T2 blades are best-in-class products that deliver the key performance benefits sought by professional plumbers, electricians and general construction contractors worldwide."
Nickelodeon Debuts Nooka Watches
Nickelodeon/Viacom Consumer Products (NVCP) and fashion design brand Nooka Inc. have partnered to create a line of limited-edition, high-end wristwatches inspired by SpongeBob SquarePants. In honor of the pop-culture icon's 10th anniversary celebration this year, Nooka has created two limited-edition timepieces featuring graphics and colors inspired by SpongeBob and "Bikini Bottom," with additional collaborations to be released throughout 2009 and 2010.
The unique designs of the pieces utilize two brand-new Nooka styles -- the ZUB ZENH (horizontal bars) 20 mm in Yellow and the ZENV (vertical bars) Aluminum in Night. The concepts and graphics of both untraditional watches are reflective of the geometric themes and bold color pallets of SpongeBob SquarePants and Nooka's design methods. The collection, available for both men and women, will be available at retailers.
DeLeon Tequila Debuts As Luxury Tequila Brand
The ultra premium brand, DeLeón Tequila, has debuted on a limited basis in the U.S., targeting an extremely discerning customer. With limited quantities of DeLeón Tequila bottled each year, initial distribution in the U.S. will be limited to a few sites in Los Angeles, New York, Las Vegas, and Miami. Currently available are two 750 ml. varieties: the Diamante ($129.99), which is already being hailed as the new benchmark for Blanco Tequila, and the ultra smooth Reposado ($142.99). DeLeón's much anticipated Extra Añejo is scheduled for release in Fall 2009.
Brent Hocking, the company's Founder and CEO said, "My vision with DeLeón is to exclusively address an extremely discerning customer whose discriminating palette demands the highest quality product. After hundreds of blind tastings with tequila aficionados, master sommeliers and experts everywhere, it is clear we have accomplished this goal."
DeLeón Tequila is produced in the highlands of Purisima del Rincón ("the purest of the corner"), a village named after the Immaculate Conception. Here, a family has tended their fabrica (distillery) on the most pristine and ideal agave land possible. DeLeón also uniquely benefits from two natural spring wells that exclusively serve the family's private distillery. Most everything else is a guarded family secret. The brand's quality is enhanced by its distinctive bottle and stunning metal top. Made of heavy, thick glass, the bottle is uniquely square, sleek and sexy, with the DeLeón logo lightly sandblasted on the front. This simple, minimalist design gives emphasis to its iconic metal top, the master for which was hand-carved from a one-pound ball of sterling silver by famed rock 'n roll jewelry designer Bill Wall.
New OFF! Clip-On Mosquito Repellent Targets Women With Spray-Free Application
To protect women's personal time outdoors, SC Johnson introduces new OFF! Clip-On Mosquito Repellent, a personal, odorless mosquito repellent device that provides head-to-toe protection, without spraying anything on the skin. Many women don't use bug sprays due to the smell or the way they feel on their skin, according to an SC Johnson survey. New OFF! Clip-On Mosquito Repellent is a personal, odorless mosquito repellent device that clips onto a belt, purse or chair, providing effective protection from mosquitoes without spraying anything on the skin. A quiet, battery-powered fan circulates the repellent, creating head-to-toe protection from mosquitoes that builds up in just minutes. OFF! Clip-On Mosquito Repellent is ideal for relaxing outdoor activities, such as gardening, reading, or watching a concert or sporting event.
"OFF! has always provided powerful protection against mosquitoes," said Kelly Semrau, SC Johnson Vice President of Global Public Affairs and Communication. "Now SC Johnson also offers spray-free mosquito protection. With new OFF! Clip-On Mosquito Repellent, women can take control over mosquitoes and their skin to find the peace of mind they seek."
Eva-Dry Dehumidifiers Offer New Eco-Friendly Innovation
Eva-Dry, a leading manufacturer and distributor of moisture eliminating products, recently introduced the E-500 and EH-500F high capacity dehumidifiers. Eva-Dry is the first dehumidifier to combine efficiency with an eco-friendly process to eliminate moisture damage and odors in small enclosed areas. Unlike traditional, soluble humidity absorbing products, Eva-Dry utilizes silica gel, a natural substance that can hold many times its weight in moisture, is odorless and non-toxic. The moisture remains locked in the spill-free unit until the product is ready for its quick and easy renewal process. Once the dehumidifier has reached its maximum moisture capacity, it should be plugged into a standard power outlet and within a few hours the moisture absorbing capability is completely restored. The process can be repeated for up to ten years.
Logitech Unveils Black Edition Of Wireless Guitar Controller For PLAYSTATION 3
Logitech has introduced the Logitech® Wireless Guitar Controller for PLAYSTATION®3 and PlayStation®2 computer entertainment systems. Featuring authentic materials - including a wood neck and body, a rosewood fingerboard and metal frets - the Logitech Wireless Guitar Controller is for gamers who truly want to play like a rock star.
"Logitech's new guitar controller delivers the same unparalleled Guitar Hero experience offered by our previous premiere edition to an even broader group of gamers and at a great value," said Ruben Mookerjee, Logitech's director of product marketing for gaming. "Everything about the Logitech Wireless Guitar Controller is premium - from the authentic wood material and flawless black finish, to the noise-dampening design of the strum bar and buttons, to the authentic accents provided by the metal frets."
Vistakon Introduces Acuvue Oasys Brand Contact Lenses For Presbyopia
Vistakon(r), division of Johnson & Johnson Vision Care, Inc., plans to introduce Acuvue(r) Oasys(tm) brand contact lenses for Presbyopia. The lens, which is the first new multifocal contact lens from the makers of acuvue(r) in 11 years, is now available in some U.S. eye care professionals' offices and distribution will grow throughout 2009.
Acuvue(r) Oasys(tm) for Presbyopia combines new stereo precision technology(tm) optics with senofilcon a. Stereo precision technology(tm) offers wearers clear and comfortable vision correction at all distances with less dependence on illumination than older generation multifocal contact lenses. Presbyopia is a vision condition in which the natural lens of the eye gradually loses flexibility, making it difficult to focus on close objects.
Frito-Lay's New SmartFood Popcorn Clusters Combine Indulgent Taste And Nutrition
PepsiCo's Frito-Lay North America business unit is launching SmartFood popcorn clusters, which gives women the indulgent flavors they love and also nutrients that they often don't get enough of. A one-ounce serving of SmartFood popcorn clusters has two grams of fat or less, 120 calories or less, 5 grams of fiber and is an excellent source of calcium (200 mg per ounce). SmartFood popcorn clusters come in three varieties - Chocolate Cookie Caramel Pecan, Honey Multigrain and Cranberry Almond flavors. SmartFood popcorn clusters come in a box with five single-serve one ounce "purse" pouches perfectly sized for on-the-go portioned snacking. SmartFood popcorn clusters will be available nationally in grocery, retail and mass merchandise stores.
"Women are looking for delicious treats, but they also want those snacks to be a healthier option," said Becky Frankiewicz, vice president, portfolio marketing, Frito-Lay North America. "SmartFood popcorn clusters were made to be tasty, without feeling guilty about eating them. They have flavors that women love, like chocolate and caramel, and at the same time deliver meaningful nutrition like fiber."
The introduction of SmartFood popcorn clusters is part of Frito-Lay's first comprehensive effort to reach women. The product launch will be supported with advertising online, in print, and on television as part of the "Only in a Woman's World" animated series, as well as targeted sampling events in and out of stores all across the country.
David Abelman Joins A.C. Moore As CMO
A.C. Moore Arts & Crafts, Inc. has appointed David Abelman as its Executive Vice President and Chief Marketing and Merchandising Officer. Abelman most recently served as the Senior Vice President of Marketing for Michaels Stores, Inc. Prior to Michaels, Abelman was Vice President of Retail Marketing & Creative Services for Office Depot.
Wrapsol Names Donald Patrican EVP Of Business Development
Wrapsol, maker of protective products for digital devices, named Donald Patrican to lead its national sales strategy as Executive Vice President of Business Development.
Patrican, a 30-year veteran of the consumer electronics industry, joins Wrapsol following 11 years as EVP of Sales and Marketing at Maxell Corp. of America. Prior to Maxell, Patrican served as V.P. of Marketing at Polaroid.
Alluma Tech Opens Manufacturing Facility In China
Alluma Tech, an industry leader in all illuminated technologies for displays, POP, and other merchandising activities, recently announced that its Rocus USA Manufacturing Group has opened a new state of the art LED sign production facility in WuJong, China, where it will manufacture the entire Lite Tech line of energy efficient LED products. The layout accommodates all stages of production, vertically integrated from the LED diode through all component parts and into overseas bulk shipping. Final UL electrical assembly, packing and shipping takes place at the 40,000-square-foot Rocus USA plant in Oceanside, CA. "This will result in a new standard for industry leading quality assurance," noted Mike Nissen, President of Alluma Tech.
Englander Container & Display Acquires Sonnta g
Englander Container & Display, the Waco-based corrugated box and display company, has acquired Sonntag of Dallas, TX. The joining of these two companies has formed one of the most diverse point-of-purchase display and packaging companies in Texas. "This acquisition expands our presence in North Texas, where we recently opened our Fort Worth-based Sales and Design Center. It is the next step in finding ways to better serve our customers and greatly expands the products we offer," said Marty Englander, CEO of Englander Container & Display.
Outwater Offers Laser Carved Wood Mouldings
Outwater has introduced Laser Carved Wood Mouldings, manufactured from Baltic Wood. Suitable for either staining or painting to match any decor, the ten different meticulously detailed "light motif" design profiles offered can be used as decorative accents. Available in numerous heights from 2-inches to 3.46-inches (depending on the profile chosen) in nominal 4-foot lengths, Outwater's Laser Carved Wood Mouldings also offer a variety of design repeats every 1.625-inches to 13.81-inches (depending on the profile chosen) to suit a wide variety of creative applications. Color pictorials and ordering information are available online at (Web site) www.outwater.com
LG&P Offers Designalytics
LG&P In-Store Agency (LG&P) has introduced a proprietary process, called Designalytics , that greatly increases the probability of success of in-store marketing programs, while eliminating costly and critical mistakes. "By providing an in-depth diagnostic evaluation of alternative creative concepts and uncovering the best performer among options, Designalytics helps maximize in-store marketing ROI potential before any expenditures are made on engineering, prototyping or production" Lily Lev-Glick, Vice President of Research Services, LG&P said. The Designalytics tool is applied during the earliest stages of in-store marketing concept development and mandates that concepts meet predetermined measures of success criteria before proceeding to the next phase of development. Designalytics is one of a suite of proprietary tools developed by LG&P which address the need to apply predictive and analytic models to the in-store marketing arena. Designalytics is currently in the development stages with several Fortune 100 brands and retailers. For more information, contact LG& P In-Store Agency. (Web site) www.lginstore.com
Lensyss Display Offers Cordless Floor-Standing Motion Display
"Anywhere" by Lensyss Display LLC, has been introduced as a cordless, floor-standing motion display that can either flip between 2 images or present a continuous animated image. Powered by standard "D" cell batteries, this unique technology allows the user to place their motion display wherever it will attract the most attention. This eye-catcher can be used to draw traffic to the product or into the store. For more information, contact Lensyss displays (Tel) 216 426-6222 or (E-mail) sales@lensyss.com or visit (Web site) www.lensyss.com
The Tradeshow Network Marketing Offer Substantially Expanded Trade Show Display Rental
The Tradeshow Network Marketing Group has substantially expanded its trade show display rental inventory to assist companies coming to Chicago trade shows by providing them a total turnkey exhibit rental package that includes the rental display, exhibit graphics, shipping, and services. This total turnkey offering provide a cost effective solution for those companies participating in the many trade show events held in Chicago or the surrounding area. The rental packages being offered include portable and modular displays in addition to custom rental products; all designed to meet the budgets and goals of any event being held in Chicago. For more information, view the website at (Web site) www.thetradeshownetwork.com
Gauger + Associates Offer LaLoo's Living Harvest
Gauger + Associates, a branding, advertising and exhibit design agency, recently developed exhibits for clients LaLoo's, Living Harvest, and Biotropics at Natural Products ExpoWest 2009. LaLoo's booth was designed to showcase the company's new package design, building a 3-D back wall made entirely from the newly designed Deep Chocolate and Vanilla Snowflake ice cream pints. Gauger designed the Living Harvest booth using a new color palate that integrated the new Tempt packaging graphics. The booth also used lifestyle photos that defined the energy of the brand. Biotropics' objective was to introduce the mystique of the Malaysian rainforest and educate retail buyers and target audience sectors about Malaysian culture, including Ramuan, the concept that supports the development of their unique Ramuan Health and Ramuan Spa products. Separate environments were created within the booth for the different product lines, accompanied by a relaxation station where Malaysian estheticians applied Tonkat Ali facemasks and massaged necks and shoulders of tired Expo visitors. Gauger used recreated the look and sound of a Malaysian rainforest with live plants, video and rainforest sound effects. (Web site) www.gauger-associates.com
'Disney's A Christmas Carol' 40-City Train Tour Takes The Show On The Road
Disney is taking its show on the road with a spectacular immersive and interactive 40-city train tour including a 3D sneak peek of film footage from the upcoming movie "Disney's A Christmas Carol." Set amidst a snowy backdrop-complete with all of the sights and sounds of Christmas including carolers, decorations, giveaways and many more surprises in each of the 40 cities-the Train Tour is being launched with HP on board as the title and technology sponsor and driven by Amtrak. This family event is for guests of all ages and is free to the public.
Starring Jim Carrey and directed by Academy Award®-winning filmmaker Robert Zemeckis, "Disney's A Christmas Carol" opens in theatres November 6 in Disney Digital 3D™ and in IMAX 3D®. Among the highlights of the tour are authentic artifacts on loan from the Charles Dickens Museum of London; artwork, costumes and props from the film; demonstrations of performance capture technology; and a chance to morph your face into one of the film's characters using HP TouchSmart PCs. At each stop along the way, a state-of-the-art Disney Digital 3D Theatre will be erected, where guests can get a sneak peek of "Disney's A Christmas Carol" and see other exclusive behind-the-scenes materials from the movie. Featuring four custom-designed vintage rail cars full of behind-the-scenes attractions, entertaining demonstrations, and fun activities, the tour will have its inaugural stop at Los Angeles' Union Station and finish at New York's Grand Central Terminal. At every tour stop, Radio Disney will invite kids to enter for a chance to become a Movie Surfer representing their hometown. Each Hometown Movie Surfer will get a chance to appear on Disney Channel by filming their very own Movie Surfer's segment. They'll also receive a prize package of exclusive Movie Surfer and "Disney's A Christmas Carol" gear.
Reckitt-Benckiser's French's Mustard Launches New Campaign For Summer BBQ Season
French's® Mustard, the 100-plus year old iconic brand has launched a new ad campaign, to promote real value and high quality, great tasting products during the summer BBQ season. The advertising and marketing campaign launches with a new TV spot, 'Happy Starts Here', which depicts swirls of the bright yellow mustard on food, faces and more - to reinforce the emotional connection between French's mustard and consumers. The messaging and P.O.S. visuals depict the brand's association with the good times among family
and friends that French's is famous for. The creative was developed by Euro RSCG New York.
TouchTunes Names Charles Goldstuck As CEO
TouchTunes Corporation, the largest interactive out-of-home entertainment network in North America, has named Charles Goldstuck as its new Chief Executive Officer. Goldstuck was formerly President and Chief Operating Officer, Bertelsmann Music Group (U.S.) (BMG) where he oversaw the business operations of the BMG Label Group including: the RCA Music Group (RCA Records, J Records, Arista Records), and the Zomba Label Group (Jive Records, LaFace Records and Verity Records).
TouchTunes offers interactive music, games and video entertainment as well as unique, measurable marketing and advertising capabilities across its network. Of joining TouchTunes Goldstuck said, "It is gratifying to have the opportunity to lead TouchTunes into the next phase of its growth as the company expands through marketing partnerships with the music industry, with advertisers, and with a growing installed customer base in the bar, restaurant and retail channels."
Destination Television Signs Agreement With Blue Martini For Custom Digital Television Network
Destination Television, an emerging digital signage and digital television network provider, has executed a master licensing agreement with Blue Martini to provide content as a service (CAAS) platform for the chain of nightlife entertainment locations. The network will provide engaging content including custom Blue Martini content. The first installations are already online in most of Blue Martini's premium locations.
"The agreement with Blue Martini further validates our subscription-based platform, allowing quality locations to control their own high definition broadcast networks, while monetizing both parties' interests," Destination Television's President, Gordon Scott Venters, said.
Robin Day of Blue Martini added, "Destination Television is a great tool for us to help brand our concept in all our locations. It also creates another medium to inform our guests of any special events or promotions that we are running."
STRATACACHE Offers New Service To Track And Document In-Store Consumer Traffic Patterns
STRATACACHE, developer of ActiVia for Media, a highly optimized digital signage solution, recently launched a new service providing in-store/in-branch consumer traffic pattern analysis for new digital signage customers. In-store consumer tracking technology uses highly intelligent IP cameras to analyze the ongoing consumer traffic pattern within the retail store or branch location. This technology counts patrons, tracks their flow and dwell through the retail environment and helps companies select optimal locations for digital messaging based on the consumer's in-store/in-branch behavior.
With this intelligence, retailers and bank branches can improve customer service, respond to consumer shopping or traffic trends, and determine which promotions and products are most effective at generating interest and stimulating action. Traffic analysis offers banks and retailers a competitive advantage that can make a critical difference in their digital signage project, dramatically improving the customer experience and increasing message effectiveness. For more information, visit
(Web Site) www.stratacache.com
Mars Features 3D LCD Storefront Display For Snickers
Mars sought a more innovative and unique mechanism for displaying the creative wordplay as part of a new advertising campaign for Snickers candy bar. They turned to Inwindow Outdoor for the execution of a deeply interactive storefront campaign designed to not only attract but engage the consumer on the street.
Inwindow Outdoor, a leader in storefront-based outdoor advertising, has launched the first-ever three-dimensional (3D) display on a storefront using LCD technology. No special glasses are needed to see the image. When the 42-inch screen is viewed head on by a passer-by, the 3D display appears to project an image of a rotating catch-phrase onto the sidewalk.
The Snickers display was created in conjunction with Destination Media Group with 3D technology support from Alioscopy USA and Helios.(Web Site) www.inwindowoutdoor.com
AARP/Walgreens Wellness Tour Arrives In Cities Nationwide To Provide Free Health Screenings And Services
AARP and Walgreens have teamed up for a 3,000-community, two-year national mobile health screening tour with a goal of providing more than $60 million worth of free health screenings. The Wellness Tour aims to administer more than 2.5 million free screenings and is comprised of nine custom-equipped buses with dedicated staffs of Walgreens trained medical technicians. The free screenings-which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index-will help provide adults with a critical foundation for early disease detection and prevention.
"We are pleased to team up with Walgreens to help provide important health screenings at a time when many cannot afford preventive health care," said A. Barry Rand, AARP's Chief Executive Officer. "AARP looks forward to helping Walgreens make these much-needed health screenings available to all, as well as providing information that will greatly increase the chances for early detection of chronic disease and other potential health problems."
Each AARP/Walgreens Wellness Tour bus will spend several days in designated cities providing free services at local events, community centers, Walgreens store locations and other select locations with a special emphasis on underserved communities. Screenings are recommended for adults age 18 and older. Results are instantly provided and consumers are encouraged to visit a doctor or health care provider to discuss them. Visitors also have access to free educational information on a variety of health and wellness issues that are available in both English and Spanish.
Premiere Retail Networks And World Fishing Network Show WFN Content On PRN's In-Store Network
Premier Retail Networks, Inc. (PRN), a leading provider of digital media solutions at retail, and World Fishing Network (WFN), the only television network dedicated 24/7 to all aspects of fishing, have formed an agreement to present customized HD content produced by WFN for display on PRN's networks in retail stores nationwide. WFN will provide unique content to PRN's network of HDTV screens in nearly 5,200 locations in retailers including Walmart, Sam's Club, Costco and Best Buy across the U.S., starting in May. The content will also roll out in Best Buy locations across Canada.
Vignettes will bring viewers to an exotic or intriguing fishing location from around the U.S. "We are very pleased to add WFN to our list of premier content providers," said Keith Daly, PRN senior vice president, content strategy and creative services. "The beauty of the outdoors and fishing on HDTV screens is another way for us to connect with customers in our retail locations."
Christopher Doyle, WFN vice president, marketing, said, "Partnering with a network that has the reach and scope of PRN is the perfect way to allow even more people to travel to the best fishing destinations across the country, all through the WFN HD experience."
Chipotle Launches 'My Chipotle' Campaign Tied To Menu Variety
Chipotle Mexican Grill has launched a comprehensive advertising campaign to increase awareness of the 60,000-plus various food combinations available on its menu. The new campaign, called "My Chipotle," seeks to harness the creativity of Chipotle's dedicated fan base and engage them via an online call for videos and original content. The campaign calls attention to the varied options available at Chipotle and demonstrates how meals in the restaurant can be personalized by and for each customer.
Chipotle's menu offerings, made with sustainably raised, premium quality ingredients, including naturally raised meat, rBGH-free dairy and local and organic produce, allow customers to create thousands of burrito, taco and salad combinations.
"With this campaign, it is our intention to harness the power of our most loyal fans," said Mark Crumpacker, chief marketing officer of Chipotle. "We want them to be a part of the process because we know they're consistently expressing themselves through their menu choices. By encouraging them to tell us why they eat what they do, we think they'll spread the word and encourage others to come in and give Chipotle a try as well."
The My Chipotle campaign was created by Butler, Shine, Stern & Partners, and is now appearing online, in print, on the radio and in out-of-home advertising (billboards, bus shelters and taxi tops) in several cities around the country.
'Scan It!' Personal Shopper Solution Deployed To 250 Stop & Shop Stores
Modiv Media and Motorola announced that the Stop & Shop Supermarket Company is now using the Modiv Shopper personal shopping solution in 250 Stop & Shop and Giant Food stores. Branded as "Scan It!" at Stop & Shop and Giant supermarkets, Modiv Shopper, powered by Motorola's MC17 mobile computer, delivers relevant coupons and promotions based on individual shopping histories and enables customers to scan and bag their items while they shop.
Nearly one million shopping trips are now completed each month using the joint solution (Scan It!) at Stop & Shop and Giant stores, and more than 50 brands have run paid campaigns.
As shoppers enter the supermarket, they scan their loyalty card and pick up a Scan It!-branded Motorola MC17 mobile computer. The mobile computer display presents exclusive special offers and promotions to customers, based on their purchase history and current shopping behavior. The system tracks the shopper's progress through the aisles and presents money-saving coupons and promotions as the shopper nears those products. Customers select their items, scan them, and bag them in the cart. Purchases are automatically totaled, and the customer can pay for them quickly at a self-checkout station.
"In-store marketing is a strategic weapon in retail and Modiv Shopper is a highly effective way for brands and marketers to reach customers at the right place and the right time," said Paul Schaut, Modiv Media Chairman and CEO. "Stop & Shop is leading the way in delivering solutions that improve the shopping experience."
'Transformers' Themed M&M'S And SNICKERS Invade Stores For "Transformers: Revenge of the Fallen" Campaign
Mars Snackfood US is offering limited-edition M&M'S® Strawberried Peanut Butter Chocolate Candies and SNICKERS® Nougabot™ Bar to celebrate the June 24 release of "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro. M&M'S® and SNICKERS® limited-edition products will be available from May through July in food, drug, mass and convenience outlets.
As anticipation for the summer blockbuster builds, Mars Snackfood US will also be rolling out a full-contact, "Transformers: Revenge of the Fallen"-themed marketing campaign in support of the limited-edition products.
Action film director Michael Bay is putting his signature touch on a dramatic television commercial in which animated M&M'S® Brand characters, "Red" and "Yellow," team up with the popular AUTOBOT® OPTIMUS PRIME™, to deliver the M&M'S® Strawberried Peanut Butter Chocolate Candies to stores around the country.
"M&M'S® Chocolate Candies have always been a favorite movie-watching treat and aligning ourselves with one of the most-anticipated films of the summer is a perfect match," said Michele Kessler, vice president, marketing, Mars Snackfood US.
"This campaign with the iconic M&M'S® brand is a great way to build even more excitement about the new installment of the 'Transformers' movie franchise with consumers everywhere - from the grocery store, on their computer screens and even at the racetrack," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures.
Outwater Plastics
