Week of August 17, 1998
Band-Aid Brand Cushions For Feet Introduced
Johnson & Johnson Consumer Products Company has introduced Band-Aid Brand Cushions For Feet, a new line of foot care products designed to relieve common painful foot problems, including corns, calluses, heel cracks, and to help prevent blisters.
Band-Aid Brand Cushions For Feet rely on a unique technology called Compeed Moisture Seal, which helps the body collect and retain its own moisture. Cushions For Feet soften corns, calluses and heel cracks and help prevent blisters. The product's flexibility and beveled edges help it stay on for several days, even in the shower. Band-Aid Brand Cushions for Feet range in price from $3.99 to $4.99 per package.
Ball Park Singles Introduced
Ball Park Franks has introduced Ball Park Singles, the first individually wrapped, self-venting microwaveable hot dog. This packaging innovation is designed to offer convenience and freshness for consumers on the lookout for quick and easy meals that taste great.
Packaging of Ball Park Singles really sets this product apart in the marketplace, according to the company. Each hot dog is individually wrapped in clear film. The self-venting microwaveable package makes Ball Park Singles easy to prepare. The easy-peel feature makes it safe to open right out of the microwave, even for kids, and it takes only 20 seconds to prepare one Ball Park Single.
"Ball Park Singles have been researched with consumers over the past two years and response to single-serve hot dogs has been tremendous," said Earnestine Benford, Director of New Business Development for Ball Park.
Ball Park is supporting the introduction of its new line of Ball Park Singles by investing more than $13 million in marketing support with the primary focus on reaching busy moms. Ball Park Singles will capitalize on the endorsement power of its current Ball Park Franks spokesperson, Michael Jordan, in television commercials.
Service Merchandise Rolls Out 'Self-Serve' Shopping Format
Through a major format change designed to dramatically improve the customers' shopping experience and the company's gross margin performance, Service Merchandise is introducing a "self-serve" shopping format with a new merchandise mix.
In the newly-formatted stores, customers will find quantities of most items displayed on the sales floor, where before they would have encountered only a display sample. Previously, customers either wrote the item number down, or took a product ticket to the register with them. After the order was processed, the customer waited in a second line for the item to be brought out from a backroom warehouse. In the new Service Merchandise, customers will take most selections directly to the register, avoiding the second wait in line.
Customers will also find a new assortment of fashion-forward,
trend-right merchandise. Complementing the company's core strength in fine jewelry, will be greatly expanded offerings in the home product categories of furniture and decorative accessories. New categories will include upholstered sofas and love seats, bedroom furniture and window treatments. Floor space has been re-allocated to promote the higher margin, growth businesses that match the company's strategic direction to becoming a leading retailer of
fine jewelry and home products.
Braun Introduces Oral-B 3D Plaque Remover
Braun, a division of The Gillette Company, Boston, MA, has introduced the Braun Oral-B 3D Plaque Remover. The 3D breakthrough technology provides deeper cleaning between teeth and below the gumlines.
High frequency "in-out" 3D pulsation loosens plaque while the ultra speed oscillations wipe it away. According to the Company, clinical research has proven the new Braun Oral-B 3D to be significantly more efficient in plaque removal and gingivitis reduction than a manual toothbrush. The Oral-B 3D Plaque Remover includes a 2 minute timer, 2 brushheads, storage and a non-slip grip for better control.
Georgette Klinger Names E. Paley Snr. VP Mktg. And Prod. Dev.
Georgette Klinger, Inc., the exclusive skin care and cosmetic
salon firm, and subsidiary of The Pyle Group, LLC, Madison, WI, has
named Eileen Paley, Senior Vice President of Marketing and Product
Development. Paley has 25 years of cosmetic and fragrance industry
experience, holding senior marketing and product development
positions with industry leaders including Revlon, Elizabeth Arden
and Estee Lauder. She also founded a consulting and research
company serving the industry.
Logitech Names G. Chambers Snr. VP, Worldwide Sales & Mktg.
Logitech, the Fremont, CA-based leader in human interface devices designed to provie a natural, intuitive link between people and computers, has named Greg Chambers as its new Senior Vice President, Worldwide Sales and Marketing.
With more than 16 years of sales and marketing experience in the computer industry, Chambers will provide leadership for Logitech's Corporate Marketing, Worldwide OEM Sales and Regional Sales and Marketing groups around the world. Prior to joining Logitech, Chambers served as Vice President of Marketing for Fujitsu PC Corporation.
Saturn Appoints L. Hutchinson Director Of Marketing
Lisa Hutchinson has been appointed Director of Marketing for Saturn Corporation. She replaces John Howell who was appointed to the position of Marketing Director for GM. In her new capacity, Hutchinson has overall responsibility for Saturn's consumer marketing team which includes marketing initiatives, merchandising, advertising and market research. She will report to Jill Lajdziak, Executive Director of Marketing and Retail Network Development. Prior to this, Hutchinson was Director of Market Research for General Motors Europe in Zurich, Switzerland.
The Limited Names A. Karo Exec. VP Of Marketing
The Limited, Inc. has appointed Alan Karo, Executive Vice President of Marketing and Operations, Limited Brand and Creative Services. Previously, Karo was Senior Vice President of CRK Advertising, Calvin Klein Inc.'s in-house advertising agency. Karo will report directly to Edward G. Razek, President, Limited Brand and Creative Services who said, "Our mission for Limited Brand and Creative Services is to establish a unique identity for each business -- with everything from signage, to sales environments, to advertising. Every one of The Limited brands can be as vivid as Victoria's Secret, and we are committed to building a creative team to make this possible across the businesses."
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